L E A G U E O F S O U T H E A S T E R N C R E D I T U N I O N S& A F F I L I AT E S

Your Trusted Advocate.

ad·vo·cate:nounnoun: advocate; plural noun: advocatesˈadvəkət/

1. a person who pleads on someone else's behalf. "care managers can become advocates for their clients"

verbverb: advocate; 3rd person presentˈadvəˌkāt/ 1. publicly recommend or support. “they advocated an ethical foreign policy”

Trust and advocacy are two important words in our business.

When blended together, the words “Trusted Advocate” can convey a

powerful message. For an organization to be a “Trusted Advocate,”

it has to have earned your trust through a proven track record of

success. Since the consolidation of the Alabama and Florida Leagues

in 2010, the LSCU has worked hard to reinvent the League and

demonstrate increased value of affiliation to credit unions in our two

states. We have significantly bolstered our advocacy function, as well

as compliance support and training. We’ve expanded our educational

offerings to meet the changing needs of credit union officials. Our

development and support activities for small asset size credit unions

and chapters are second to none. Additionally, we’ve returned more

than $1 million in dues rebates and patronage dividends to credit

unions in the last three years while holding the line on dues. The LSCU

& Affiliates is Your Trusted Advocate each and every day.

Patrick La PinePresident/CEOLSCU & Affiliates

Steve SwoffordPresident/CEO, Alabama CUChairman of the Board LSCU & Affiliates

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The LSCU sees advocacy as raising awareness of credit unions

among lawmakers, regulators, and consumers and educating credit

unions, filling needs for them, and helping them to better

serve their membership. In Montgomery, Tallahassee, and

Washington, D.C., the LSCU is looked upon as an industry

leader. In the past five legislative sessions, the LSCU has helped to

pass bills that will directly affect credit unions such as updating

the state credit union acts in both states, passing patent

troll legislation in both states, working to update data breach

laws in Florida, and right of redemption in Alabama. Lawmakers

now regularly contact the LSCU to get our opinions on

proposed legislation and amendments, as well as garner our

support. With 38 federal and 300 state lawmakers in both states,

no other trade association has the retail relationships with

Alabama and Florida lawmakers like the LSCU.

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“The LSCU team is clearly in the top tier of government

affairs professionals that I have encountered. They

have figured out that their best resources and tools

lie in their members who are best positioned to

advocate for their interests.” Rep. Travis Cummings (R-Orange Park), an up-and-coming leader in the

Florida Legislature.

Regulation and compliance issues are two areas that can divert

credit union resources from serving their members well. The LSCU

clearly understands this, and it is why the League has dedicated

two staff members to support these areas. They provide regulatory

advocacy, compliance support, and training, and work to put

member credit unions in front of state and federal regulators

throughout the year. The League regularly sets up meetings with

the NCUA and CFPB for member credit unions during trips

to Washington, D.C., during the CUNA GAC, and Hike the Hill.

These meetings reinforce relationships that have been forged

over the years by the League.

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“The LSCU’s governmental affairs team readily

assists me and my staff by providing context on

the cross-section of federal financial services policy,

the everyday needs of credit unions in Alabama

and Florida, and how policy and legislative action

impact our state’s credit unions.” Senate Banking Committee Chairman Richard Shelby (R-AL)

“The Florida Office of Financial Regulation is

committed to ensuring the safety and soundness

of Florida credit unions while encouraging a

climate for growth and progress. We look forward

to continuing our collaborative relationship with the

League on regulatory items that affect Florida’s credit

unions.” Drew J. Breakspear, Florida Office of Financial Regulation commissioner.

The League is raising credit union awareness through proactive

media relations that reach an average of five million consumers

every year or through the annual Cooperative Image Campaign that

has helped Alabama and Florida credit unions add 695,000 new

members in four years. The Southeastern Credit Union Foundation

focuses attention on credit unions through financial literacy

programing and training. Cooperative Initiatives is training the

next generation of advocates with the Young Professionals Group.

LSCU education expands advocacy through signature events

that help make managers better leaders and directors better

equipped to provide strategic direction in today’s complex operating

environment. The Southeast Credit Union Conference & Expo

has grown into one of the largest and best credit union

events in the country.

The LSCU Service Corporation (LEVERAGE) helps credit unions

put their focus back on the members. Those needs can be filled by

streamlining vendor management through CUVM and offering due

diligence on more than 1,200 companies or peace of mind through

the CU Audit and Compliance Group which provides audits solely

for credit unions. ComplySight streamlines compliance management

and serves as a credit union’s universal compliance management tool.

LEVERAGE has a complete suite of solutions that leverage resources,

relationships, and industry knowledge to connect credit unions to the

right business solutions and service providers.

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THE VALUE O F AFFILIATIONRaising Awareness

• Proactive media relations with Alabama and Florida outlets • LSCU Cooperative Image Campaign raises credit union awareness across 14 Alabama and Florida media markets• Sponsorship of key high profile political debates• Experiential financial education training through the Southeastern Credit Union Foundation

Political Advocacy

• The best advocate on the state and federal level with close ties to our legislative delegations, giving us access to lawmakers that no other trade association can provide• LSCU’s state and federal political action committees (PAC) consistently rank among the top fundraisers of all state trade associations• Each election cycle the LSCU works to elect credit union friendly candidates at the state and federal levels• Organizes events tailored to Alabama and Florida needs including State GACs, legislative meet and greets, and meetings during CUNA GAC

Regulatory Advocacy

• Two dedicated regulatory compliance experts on staff• Quarterly Custom Performance Reports featuring state, Region 3, and national peer comparisons• Free access to PolicyPro with 200+ customizable model policies compliant with NCUA regulations• ComplySight offered at a competitive fee to streamline compliance management• Organizes multiple meetings with state and federal regulators

Your Trusted Advocate.

Filling Needs

• On-site consulting by LSCU team with years of credit union experience• Small Asset Size credit union resources such as initiatives account, toolkit, and forums• Ability to participate in programs focusing on community development and obtaining grant funding• Customized education experience specifically for Alabama and Florida credit unions• Educational opportunities geared for the success of directors for Alabama and Florida credit unions• CU Audit and Compliance Group performs 600 credit union audits every year • CUVM performs due diligence on more than 1,200 companies nationwide

The LSCU is Your Trusted Advocate by making every piece of the organization about advocacy. It’s about being good stewardsof the credit unions’ dues dollars. It’s offering services only available through your local trade association.

THE VALUE O F AFFILIATIONRaising Awareness

• Proactive media relations with Alabama and Florida outlets • LSCU Cooperative Image Campaign raises credit union awareness across 14 Alabama and Florida media markets• Sponsorship of key high profile political debates• Experiential financial education training through the Southeastern Credit Union Foundation

Political Advocacy

• The best advocate on the state and federal level with close ties to our legislative delegations, giving us access to lawmakers that no other trade association can provide• LSCU’s state and federal political action committees (PAC) consistently rank among the top fundraisers of all state trade associations• Each election cycle the LSCU works to elect credit union friendly candidates at the state and federal levels• Organizes events tailored to Alabama and Florida needs including State GACs, legislative meet and greets, and meetings during CUNA GAC

Regulatory Advocacy

• Two dedicated regulatory compliance experts on staff• Quarterly Custom Performance Reports featuring state, Region 3, and national peer comparisons• Free access to PolicyPro with 200+ customizable model policies compliant with NCUA regulations• ComplySight offered at a competitive fee to streamline compliance management• Organizes multiple meetings with state and federal regulators

Your Trusted Advocate.

Filling Needs

• On-site consulting by LSCU team with years of credit union experience• Small Asset Size credit union resources such as initiatives account, toolkit, and forums• Ability to participate in programs focusing on community development and obtaining grant funding• Customized education experience specifically for Alabama and Florida credit unions• Educational opportunities geared for the success of directors for Alabama and Florida credit unions• CU Audit and Compliance Group performs 600 credit union audits every year • CUVM performs due diligence on more than 1,200 companies nationwide

The LSCU is Your Trusted Advocate by making every piece of the organization about advocacy. It’s about being good stewardsof the credit unions’ dues dollars. It’s offering services only available through your local trade association.

Your Advantage A Divis ion of LEVERAGE

www.lscu.coop

Alabama Office22 Inverness Center Parkway, Suite 200, Birmingham, AL 35242

Florida Office3692 Coolidge Court, Tallahassee, FL 32311

For more information on affiliation with the LSCU, contact LSCU VP, Cooperative InitiativesLaura Vann at 866.231.0545 ext. 2181 or laura.vann@lscu.coop.

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