Easing the path from intent to action

Founded in 2009 and a 501(c)3, CanDo is a grassroots, community service organization that seeks to:

• Expand the pool of local community activists and volunteers

• Originate projects of benefit to the community when we identify an unmet need

Napa Valley CanDo’s Mission

• Single-use Plastic Bag Ordinance• CanDo CanGrow• Waterways Keepers• 10-10-10 for the Napa Food Bank• Soles4Souls• Drug Take-back with Clinic Ole• Candidate Forums• Napa Valley Give!Guide

Selected CanDo Projects

“Ours is not the task of fixing the entire world at once, but of stretching out to mend the part of the world that is within our reach.”

Dr. Clarissa Pinkola-Estes

Inspiring a Community of Givers

• CanDo’s Guide introduces a novel approach to year-end giving by emphasizing donations beginning at $10. In a single transaction (via website or check), donors may give to one or several organizations in varying amounts.

2015 Napa Valley Give!Guide

You make a choice. You make a difference. We make it

easy.

1. Raise funds; 2. Raise awareness about

exceptional work of Napa County nonprofits;

3. Foster a spirit of collaboration amongst those nonprofits;

4. Inspire a culture of giving - especially among new and young donors as well as those who may not traditionally see themselves as philanthropists.

Four Napa Valley Give!Guide Goals

1. Compressed time frame: November 1–December 31 (midnight)

2. Broad distribution of attractive, easy-to-use catalog. 3. Donors go to user-friendly website to learn more and make donations. Real time ticker.

Three Give!Guide Elements

• Give!Guide distributed to 42k+ Napa County homes and businesses as a pullout in the November Marketplace Magazine.

• 5k additional copies are made available Up Valley and at public locations.

• Website goes up concurrently to accept donations.

How does the Give!Guide work?

• Worked with 3 rock marketing to create robust Facebook presence and initiate use of Twitter.

• Offered optional social media workshop to help nonprofits initiate

or enhance their social media reach.

• 2015 website will feature live social media “lounge.”

Social Media

Website Social Media Live Feed #nvgiveguide

A Few Other Marketing Tools

• Recognizes exceptional work of a young (<age 31) employee in the Napa Co. nonprofit sector. Each Napa Co. NPO may submit one nomination.

• At the Give!Guide Kick-off Celebration in November, winner receives $1,000.

CanDo Spirit Award

• Donors review Give!Guide catalog;

learn more at G!G website; give to one or more NPOs with a check or a single click.

• Donations close Dec. 31. Checks issued in mid-January. Everyone celebrates!

How do donors contribute?

• Applicants must be a 501(c)(3) in good standing serving Napa County.

• Applicants must have been in operation successfully for at least two years at time of application.

• If a NPO serves Napa and another county, a significant portion of the beneficiaries or the work of the nonprofit must be located in Napa County.

Who Can Apply?

• Applicants should have a way of measuring and reporting on their work with a clear track record of results where possible.

• The Napa Valley Give!Guide will not include private schools, private foundations, or scholarship funds.

More on Who Can Apply

• Preference will be given to nonprofits that meet the preceding criteria and represent a diverse cross-section of the Valley’s NPOs.

• Preference also given to NPOs that demonstrate a strong commitment to a creative marketing program in support of the Give!Guide goals.

Special Consideration

• Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Youth and Seniors

• Small, medium and large NPOs based on annual budget:

$0-149k $150-749k $750k+

Nonprofit Categories

• Month long application window (May 16-June 16): Three page, on-line form. All previous participants must re-apply.

• Screening by committee of CanDo and other community members.

• 40 NPOs will be selected. Our intention is that approximately 20% of these selectees will not have appeared in the previous year’s Give!Guide.

“ You’re interested. Now what?

• Organizational information

Contact info, budget,

board

• Outreach (incl. social media)

• Weighted items

Application highlights

How does a donation of $50 further your mission?

• How will you appeal to new and first time donors?

• Outline your strategies to promote and encourage donations to your organization through the Give!Guide.

Application: Weighted criteria

May June July August Sept Jan

May 16:Application windowopens

June 16:Application deadline

July 1:Selecteesnotified

July 8:Fab 40 meeting;participationfee due

Oct Nov December

July 27:NPOs’ Catalog andwebsite info due

Dec. 31:G!G campaign closes atmidnight

Oct.–Dec.:Promo campaigns

Nov 1:G!G Catalogdistributed; Full website and Facebooklaunch

Mid-Jan:Checks issued

Debriefing

IRS letters due by Jan 31

Aug. 10 NPO final approvals

Nov. 4: Kickoff celebration

• $300-500 nonrefundable fee (Sliding scale based on annual budget)

• Attendance at mandatory meetings.

• Design and implement marketing campaign to inform and engage potential supporters, especially new supporters.

• Incentives (One from each selectee for the Give!Guide’s “incentives’ pool”)

What’s required from selected nonprofits?

• Business partners

• Matching funds

• Incentives specific to NPOs

• Strategic use of Social media

• CanDo Spirit Award - nonprofit employee recognition

Key Give!Guide Features

CanDo’s Give!Guide nonprofits report:

• 65% new donors and new funds;

• Increased visibility;

• Credibility: “As if being in the G!G is a Good Housekeeping Seal of Approval.”

What’s in it for you?

• Partnerships with other NPOs, advertising, social media and other positive attention

• Organizations likely to attain a higher profile in the community.

What’s in it for you?

• Year 1: 40 NPOs • Raised: $106,000

• Year 2: 40 NPOs• Raised: $235,000

Napa Valley Give!Guide Results

• A Small Group of Committed Citizens

"Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.“ Margaret

Mead

• Volunteers of Napa Valley CanDo

• You!

Who is making all of this happen?

Email: CanDoGiveGuide@gmail.com

Websites: NVGiveGuide.org (Application/PP) NVCanDo.org (Sign-up for our weekly blast.) Facebook:

https://www.facebook.com/NapaValleyGiveGuide

https://www.facebook.com/NapaValleyCanDo

Phone: 707.252.7743 (Hilary)

Making Contact

Napa Valley Give!Guide: Inspiring a Community of Givers