2015 Development Analysis of theCustom Wedding Dresses

Custom wedding dress is customized to meet the various demands ofconsumers, according to consumer ideas and their own conditions (height,weight, color, etc.) to customize the style (fabric, color, cut) for the wedding.wedding dress custom not only in the psychological needs of consumers, butalso reflected in the variety of physiological needs of consumers. Selectwedding dress customized way, consumers will not only have their ownbeautiful wedding gowns, but also enjoy this special wedding dress customservices, custom wedding dresses can be said on behalf of a new mode of lifeexperience, but also changed people's wedding consumption. Wedding dresscustom nature that resonates with the needs of consumers, designed to meetthe consumer demands for wedding dress design, according each consumerideas to achieve unique custom wedding dress, and giving consumers aunique significance. At the same time, custom wedding dress is a new mode ofwedding experience, not only enjoy the products and excellent services, butalso involved in the process of creating new designs.

1, The weakness of custom wedding dresses

Hundreds of millions of couples get married each year ,you can imagine, thereis a very big and potential market. As people 's living standards and quality oflife continue to improve. Consumer demand for the wedding has undergonetremendous changes. Consumers can get a dream dress for their wedding bycustom their dresses, which is not only a wonderful shopping experience butalso can get a unique services. Although there is a huge demand of customwedding dresses ,but at present we also fact some problems and need toimprove.

1.1 We need improve our design and cultivate people who have creative talent

Many enterprises they are not focus on design and innovation. Because theywill need invest lots of money to employ talent designer and making newdesign dresses. So many companies they copy other companies beautifuldesign dresses just make a little changes. They forget a designerresponsibilities. A excellent designer could catch customers demand and leadthe fashion. Nowadays, wedding dresses for outdoor wedding becomes moreand more popular. This is the trend of the custom wedding dresses.

1.2 We need set our brand and created our unique styles

Every woman is an angel, they are unique. They have different taste on theirdream dresses. Every wedding dress is an artwork, they have immeasurablevalue because they give us a dream day! We need set up our excellent brandimages, customers will trust us and happy to do business with us.

2. Custom wedding dress market analysis

The creations are to make people's lives better, and custom wedding dress isto make the brides more beautiful and suitable. Market positioning, a series ofdecisions based on consumer characteristics of objective factors , onconsumer characteristics were analyzed and summarized, thedecision-making process to determine the target customers of the brand andthe service. Custom wedding dresses market enterprises must specify thewedding planning programs in order to achieve a competitive advantageamong various enterprises. The activities of enterprises should focus on themarket, as long as there is good consumer positioning and the correct policysupport, product design will be more meaningful and with more value.

2.1 Upgrade and enhance brand -building

Currently, some wedding brands are not well-known and the quality is not easyto control , it is particularly important for enhanced brand building. Brandbuilding, needs in terms of all-round promotion of products , quality andservice , in order to win consumers in the industry and accounted for a pivotalposition , we should go bad sperm and learn the practice of high-end brand ,combined with fully understand the advantages to our local market to , speedup the construction of our own brand . However, building a brand , led theentire industry , custom wedding dress for the expansion of domesticreputation in the international market and improve the overall level of the usmarket of wedding custom , has a very important role in upgrading .

2.2 open up new sales channels and expand the scope of sales

Conventional distribution channels are too simple ,since network flourished, avariety of online shops appears, the websites provide a more convenient andefficient sales channels, better to reach consumers. In the past, coloredpublished newspaper advertising ,television advertising to various forms ofcommunication , are now in a variety of window advertising, publicity servesadvertising ,merchandise has been out of the media ,increasingly step intonormal life. Custom wedding dress market should be aware of the networkbring for people a variety of changes . Through network marketing, to breakthe inertia of thinking ,simplified sales for the complex ,make efforts to developa more diverse sales channels. Let customized in more areas where

consumers are more recognized , accepted , and won the brand reputation ,toachieve good results.

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