2015 corporate entrepreneur award nominees

www.marketgravity.com@NYC_MG917-608-3069

CORPORATEENTREPRENEUR

AWARDS 2015NEW YORK

WELCOMEThe Corporate Entrepreneur Awards recognize ground breaking ideas, game changing products and services, and the people that make it all happen within large organizations - the corporate entrepreneur.

This year, we received over 95 nominations – a testament to the importance of innovation in driving the corporate growth agenda.

The accelerated pace of technological advancement and digitalization have enabled a step change in organizations’ ability to deliver new services and products faster.

However, it takes an entrepreneurial spirit combined with patience and rigor to move from insights to ideas - and ideas to concepts ready to be tested in-market.

Tonight, we celebrate the best and brightest: those that have created significant and sustainable value for the customer, company, and culture. We honor, most of all, the people in these organizations with the intuition and insight required to see new opportunities, and the conviction required to challenge the status quo and “make it happen”.

As sponsor and host, we at Market Gravity have been delighted by the quantity and quality of nominations, and hold great respect for the people and work behind them. We wish you all the best of luck and hope that you enjoy the event!

Dan Taylor

Managing Director, Market Gravity

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AGENDA6:00 Arrival & Canapés

6:45 Welcome & People’s Choice Awards: Dan Taylor & Andy Stefanovich

7:30 Guest Speaker: Rita J. King - Hero at Work

7:55 People’s Choice Awards Voting Closes

8:00 Awards Ceremony

8:45 Final Remarks: Guest Speaker Andy Stefanovich

9:00 Close

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OVERVIEWThe awards are divided into six categories; five of which reflect the primary areas where we see most corporate innovation challenges, and the sixth category, the People’s Choice Award, voted by you this evening.

AWARDS PRESENTATIONS

AWARD FOR BEST INNOVATION PROGRAM

AWARD FOR BEST NEW PRODUCT

AWARD FOR BEST NEW SERVICE

AWARD FOR BEST NEW VENTURE

AWARD FOR SOCIAL IMPACT

PEOPLE’S CHOICE AWARD

A program that has driven the growth agenda and challenged the status quo.

A predominantly physical product innovation that has reshaped a category.

A service innovation that has redefined experience expectations in a category.

A bold endeavor that has moved your company into a new market or category.

An innovation that has had a positive social or environmental impact.

An award for the best innovation as voted you, our honoured guests.

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AWARDS PRESENTATIONSThe quantity and quality of nominations this year challenged our judges to determine “winners” in a particular category. A testament to the brilliant ideas and bold actions at-work everyday within the corporate environment.

With such strong competition, nominations are recognized at four levels:

WINNER: The winning nomination in each category as voted by the judges. Plus, one additional winner - The People’s Choice - as voted by you.

SILVER: The runner-up nomination in each category as determined by the judges.

BRONZE:The third-place nomination in each category as determined by the judges.

FINALIST: Any nomination that demonstrated excellence against at least two criteria.

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HOW TO VOTE: 1) Review the amazing work summarized in this book and around the room.

2) Take note of your favorite and use an iPad voting station to cast your vote.

3) On the iPad, enter your unique code (found on your badge) and submit!

PEOPLE’S CHOICE AWARD NOTES

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PEOPLE’S CHOICE AWARD NOTES

Steve WilliamsCEO Americas, Maxus Global

Shawn NasonChief Innovation Officer, Xavier University, MOFI Agency

Milan SamaniProgram Director, The Intrapreneur lab

Erik Simanis, Head, Frontier Markets Initiative, Cornell University

Mark ThainVice President Social Innovation, Barclays

Jonathan Salem Baskin, Author, Journalist / President, Arcadia Communications Lab

Dan Taylor, Managing Director,Market Gravity North America

Francesco Rulli, Philanthropist & Social Entrepreneur, Bit-Miles

James Jorasch,Founder, Science House & Memory Layer

JUDGES

James GamageManaging Director, Innovation, ATB Financial

Michelle McConomyVP & GM Services, Rocketspace

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GUEST SPEAKERSRita J. King Co-Director,The Science House

Rita J King co-directs Science House in Manhattan. She specializes in the development of collaborative culture by making organizational culture visible so teams can measure and transform their behavior to attain goals. Features by Rita or about her work have appeared in The New York Times, Psychology Today, The Chronicle of Higher Education, Al Jazeera, TIME, CNN, Fox News, NPR, the BBC, the Christian Science Monitor, The Village Voice, Forbes, Fast Company, Entrepreneur, Lifehacker, The Design Observer and many more. Follow @RitaJKing on Twitter.

Andy Stefanovich Corporate Curator and Provocateur, New Richmond VenturesNew Richmond Ventures

Andy has earned a reputation as one of the most disruptive and effective advisors in business. In his 20 years, Andy reinvented the leadership of GE, conceived a new version of Vegas through the Cosmopolitan Hotel, and reimagined a future for Gap. As a principal/creative at New Richmond Ventures, Andy connects and mentors aspiring socially-conscious entrepreneurs, empowering them with the knowledge to build successful businesses and social ventures that positively impact life. Andy further shares his forward-thinking insights through his work as a renowned author and speaker. He is an active member of Ted, having spoken at 5 TEDx forums and recently curating Richmond’s second annual TEDx event.

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AWARD FOR BEST INNOVATION PROGRAM An innovation program that has transformed the growth agenda in your business and competitive set.

The winner of this award will have delivered:

A. A transformation of the role of innovation in the business

B. A sizeable impact on the market and customer expectations

C. Evidence of considerable entrepreneurship in overcoming the challenges of delivering innovation

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Adobe

Alaska Airlines

Customer Experience LabsAlaska Airlines developed a Customer Experience Lab in Seattle Airport in order to allow teams to develop and test new ideas - including fingerprint boarding passes. This highlights their shift from ops improvements to customer enablement.

Kickbox Kickbox directly empowers the corporate entrepreneur through a suite of tools & training to help Adobe employees conceive, design, and develop new ideas. Kickbox delivers a structure framework, coaching, and $1,000 to make ideas real.

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BEST INNOVATION PROGRAM

Connected Home LabThe Connected Home Lab is a model home that creates a ‘real-life’ environment for testing new devices, how people interact with them, and to promote and support the sharing of learning across the enterprise to accelerate change.

American Family Insurance

Barclays

Rise Open Innovation Platform Barclays created the Rise Open Innovation Platform to connect, co-create, and scale FinTech innovation - and to provide Barclays an effective way to source potential acquisitions / partnerships to build their own capabilities. Over 20 deals done to-date.

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Citi

Hallmark

CREATEHallmark launched CREATE in 2014 to address Horizon 2 & 3 opportunities. The small nimble team works across a portfolio of 8 to 12 business opportunities with 8 businesses already in market (early testing to early scaling).

Citi Mobile Challenge Citi Mobile Challenge is a next-generation accelerator that combines a virtual hackathon with an incubator, supported by a worldwide network of FinTech experts and Citi’s top global sponsors and clients.

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The LOFT (Labs of Forward Thinking) The LOFT (Labs of Forward Thinking) is a dedicated home in Boston with the aim to develop the future of the business.It offers incubation for a team exploring areas like Blockchain, startup partnerships, and employee engagement and training.

John Hancock

NBC News

NewsConnectNewsConnect is a platform that consolidates, organizes, and distributes all information about a news story by capturing info. from myriad sources (e.g., feeds, social media, legal, journalists). Users following the story can then share breaking devlopments with the public.

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Pearson

Marriott International

The UndergroundThe Underground is an innovation space to develop and test new designs for rooms, operations and features. Concepts have been rolled out across the Marriott portfolio of properties.

One Pearson: Global PLCThe Global Product Lifecyle initiative aims to create “One Pearson” through consistent product development processes and lifecycle management. Pearson has moved from pilot to roll-out, training 34 coaches and 1k employees to-date.

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Masters of Code Competition Masters of Code Competition is a year-long global hackathon series showcasing MasterCard’s new products and encouraging uptake of their API portfolio. The competition challenges developers to create the next big thing using MasterCard APIs.

MasterCard

New York Daily News

Daily News Innovation LabThe Daily News Innovation Lab works collaboratively with startups on products to address publisher needs and support industry transformation. One startup has graduated, and a second has been accepted.

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MaRS

Rose-Hulman Institute of Technology (RHIT)

KEEN Entrepreneurially-Minded Learning (EML) EcosystemRHIT’s Entrepreneurially-Minded Learning (EML) Ecosystem seeks to transform the way in which new products are conceived and developed within the medical devices space through sharing of knowledge.

FinTech Cluster MaRS addressed the lack of an innovation eco-system for Financial Services in Toronto by developing a dedicated FinTech Cluster which has delivered multiple international banking partnerships, and supported FinTech start-ups.

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StarlabStarlab is a dedicated innovation space in Manhattan where SPG is working to design the hotel experience of the future. SPG keyless entry was an early innovation success - next up, customizable rooms that cater to individual guest tastes.

Starwood Hotels & Resorts

TELUS

Scaling TELUS Digital LabsTELUS scaled the digital labs into a large agile team - now Canada’s largest digital agency. Lean principles are now adopted across TELUS with 100 agile teams - accelerating speed-to-market from months 18 months to a few weeks.

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The New York Times

Transamerica

Culture of Innovation ProgramTransamerica’s Culture of Innovation Program, along with an Innovation Leadership program, helps employees to become local Innovation Ambassadors, with a focus on ensuring that the work environment supports creativity and ideas.

The New York Times R&D Lab The New York Times R&D Lab develops working applications and prototypes -- ranging from data viz to interactive furniture -- that bring-to-life the potential impact of trends and technologies. Prototypes are shared internally and publicly.

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BEST NEW PRODUCTA predominantly physical product innovation that has reshaped a category. The winners of this award will have:

A. Identified a clear opportunity or customer problem that has led to the product

B. Demonstrated strong entrepreneurship to launch a product which clearly addresses this opportunity or problem. C. Raised the industry standard and consumer expectations leading to a considerable impact on the market

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Fingerprint Identification Fingerprint Identification enables customers to prove their identity without the need for paper boarding passes, or identification documents - allowing them to speed through the airport experience at the touch of a finger.

Alaska Airlines

Avery

Easy AlignTM

Self-Laminating Labels Many consumers alter labels to make them more durable (e.g., covering them with packing tape); this simple ‘design solution’ used by customers triggered Avery to launch Easy AlignTM Self-Laminating Labels (Patent pending) to create perfect, laminated labels with no extra steps or materials!

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BEST NEW PRODUCT

Johnnie Walker Smart BottleThe new Johnnie Walker Blue Label Smart Bottle enables shoppers - via a simple tap of a phone - to immerse in the world of Johnnie Walker and discover new tastes, geo-specific offers, and recipes. The bottle also enables real-time inventory tracking.

Diageo

FORD MOTOR COMPANY

Pro Trailer Backup Assist Reversing a trailer is tricky as the steering wheel has to turn the opposite direction that the trailer is going. Pro Trailer Backup Assist automatically steers the trailer with an intuitive knob, without use of the steering wheel.

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Four Seasons

Hilton Worldwide

Hampton Inn Breakfast Concept & Display A modular and scalable breakfast display enables individual hotels to create a locallly inspired and guest desired breakfast experience; while ensuring consistent brand expression, and avoids the costs associated with fully bespoke solutions.

Private Jet Experience The Four Seasons Private Jet Experience is a brand extension that allows the hotel to deliver on the promise of the luxury lifestyle in new ways. The Private Jet is an elegant way to get from Point A to Four Seasons’ world-renowned escapes.

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BEST NEW PRODUCT

OSHbot: The Autonomous Retail Service RobotOSHbot, the autonomous retail service robot helps customers more easily navigate the large store formats so that they can quickly find what they need for a planned purchase. It is the first robot designed to operate in a retail environment.

Lowes

MTD Products Inc

Troy-Bilt FLEX The Troy-Bilt FLEX is a power-base that converts from a lawnmower to a pressure washer to a snowblower and a leaf blower - all within seconds and with no tools required. The common power source saves time, effort, space, and money.

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North Carolina Education Lottery

Pornhub

WankbandThe Wankband is a renewable source of energy, powered by Pornhub’s quality content - a wearable that straps on to your forearm, capturing the energy from a spot of self-love and using it to charge anything via USB.

BBQ Bucks - North Carolina’s First Scented Scratch-off Ticket The Lottery celebrated the state’s great BBQ tradition by launching BBQ Bucks, North Carolina’s first scented scratch-off tickets, and aims to engage a broader audience.

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BEST NEW PRODUCT

Ultra-Thin Sliced Natural CheesePeople love the taste of natural cheese, but were migrating to alternatives given health concerns. Sargento saw the trend and quickly responded with Ultra-Thin, which delivers calorie control without compromising taste or texture unlike most low-cal options.

Sargento Foods Inc.


SPG Keyless SPG Keyless is a Bluetooth-enabled lock which securely connects with a guest’s phone to transform from phone to key. This reduces check-in time for guests, and check-in lines for staff. Over 190,000 SPG members have already signed-up.

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United Airlines

Domestic First Class Experience United is re-designing the domestic First Class flying experience. In addition to new menus, premium beverages, better Wi-Fi, and hundreds of hours of free entertainment, United also installed new seats loaded with features.

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AWARD FOR BEST NEW SERVICEA service innovation that has redefined your industry or category.

The winners of this award will have:

A. Identified a clear opportunity or customer problem that has led to the service

B. Demonstrated strong entrepreneurship to launch a service which clearly addresses this opportunity or problem.

C. Raised the industry standard and consumer expectations leading to a considerable impact on the market

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AGCO

AMC Theatres

MoviePass PremiumThe first premium subscription service of its kind in the US, AMC’s MoviePass Premium offers movie-goers the most convenient way to see all the movies they want, in any format, including premium presentations, all for one monthly fee.

Fuse Connected Services Forget about Connected Home, AGCO’s Fuse tackles a more complex challenge - Connecting the Farm. It will provide professional growers seamless integration and connectivity across all their farm assets — regardless of brand.

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BEST NEW SERVICE

One by AOLOne by AOL is the modern solution for digital marketing. By unifying multiple advertising technologies in a simple, open and intelligent solution, AOL can better serve the unique and evolving needs of advertising and publishers.

AOL

AT&T and Citibank

AT&T Access More Card from Citi AT&T Access More Card from Citi enables customers via a mix of technology and marketing – the latter of which is robust and unique – through approved AT&T Access points. Also, card customers can get reimbursed up to $650 on a new phone.

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ATB Financial

Avis Budget Group

Avis Best Road Avis Best Road is a smart use of technology to bring fun back to the driving experience – and, for Avis, create more rental occasions. Using Avis’ Driving Ratio (ADR) ‘science,’ Avis Best Road is able to identify the best road for drivers to experience based on a number of factors. 25 Roads and counting.

Match Save MATCH SAVE, a savings proposition for Millennials / Gen Z that helps to speed up their path to savings through direct contribution and ‘matches’ from friends and family. Customers’ set goals, make regular contributions, track progress via a digital dashboard, and get notified about new matches.

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American Airlines Aviator Silver CardAmerican Airlines Aviator Silver Card was Barclaycard US’ biggest product launch – and the most beneficial. With a well-tuned benefit / reward package, Barclaycard US pulled ahead of the competition. The launch of Aviator Silver drove the highest card activation rate, at a pace faster than any previous launch.

Barclaycard US

Bank of Montreal (BMO)

Savings Builder Account Savings Builder Account is a high interest rate savings account – the first in Canada to offer bonus interest when customers save $200+ / month. Innovation in the stagnant savings category that delivered actual value drove rapid acquisition.

BEST NEW SERVICE

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E*TRADE

EPIX

EPIX’s Android TV AppEPIX’s Android TV App delivers four live EPIX channel feeds, as well as streaming access to thousands of titles on-demand. The app features a sleek UI, Rotten Tomatoes Ratings, Google search integration, Android TV recos. - plus trailers and more.

E*TRADE’s App for Apple WatchE*TRADE’s App for Apple Watch puts the pulse of the market right in the hands – well, on the wrist – of the busy trader. They can gain always-on and ever-near access to stock / account notifications, spot trends as they happen, check accounts, and track investments - all to be ready when opportunity strikes.

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Hilton HHonors and Uber AppHilton HHonors and Uber App was rooted in the philosophy that new technology is only a true innovation if it enhances user experience. Members seem to agree that the new app does just that throughout the travel journey through such features as: Uber ‘Ride Reminder’, and insider recos. via “Local Scene”.

Hilton Worldwide

JLL

REDRED, a global data and analytics platform for corporate real estate, connects data, technology, and people together to enable new levels of productivity for the end-user. As the industry’s first open and scalable data and analytics platform, RED is a revolutionary approach to uncovering insights.

BEST NEW SERVICE

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Mark's

MasterCard

City ConnectorCity Connector, launched by MasterCard and Parkeon, unlocks parking meters for hyperlocal offers, turning traditional parking meters into retail hubs, which connect merchants with their customers via multi-functional on-street connected devices.

Temperature Based DiscountsCanadian men’s fashion chain Mark’s has launched a sales program where the colder it is outside, the more you save in store. Currently available across 46 locations in Greater Toronto, discounts will be set based on the day’s forecasted low—before wind chill, that is.

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Biometrics Pilot ProgramThe Biometrics Pilot Program, launched in partnership with First Tech FCU, will allow the authentication and verification of transactions using facial recognition and fingerprint biometrics. Dubbed “Selfie Pay,” the iniital pilot aims to prove the technology that should significantly simplify the payments process.

MasterCard

MasterCard

Money SendMoney Send by MasterCard is a P2P payments service that provides a fast, safe, and reliable way to transfer money between friends and family. Money Send delivers the comfort that money can reach friends in-need in as little as 24-48hrs.

BEST NEW SERVICE

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Neiman Marcus

Norwegian Air Shuttle

US-French Caribbean ServiceThe US-French Caribbean Service launch by Norwegian, arguably Europe’s best low-cost airline, delivers on their promise of delivering more for less to travelers. The new routes will open up an opportunity for travelers to experience new locales such as Guadeloupe without breaking the bank.

Memory Mirror Memory Mirror is in-store innovation that provides customers the ability to see a 360-degree image of themselves in their selected outfits at the same time as trying them on for fit. This eliminates wasted time and motion for both staff and the customer, as outfit decisions are made easier.

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RelayRelay multi-channel communications suite gives customers freedom to quickly and cheaply change communications content and design. The suite enables customers to use the Relay communication hub software to enhance or modify interactions with customers in flexible, customized ways.

Pitney Bowes

RBC Royal Bank of Canada

RBC Wallet RBC Wallet enables Canadians to make secure payments, more easily, by using NFC technology via their mobile devices – RBC is the first North American bank to launch with more secure host card emulation.

BEST NEW SERVICE

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Sam's Club

SkyJet

SkyJet App for iPhoneThe SkyJet App for iPhone, integrated with Apple Pay, is the first app of its kind in private jet charters. The app is an easier, more secure way to pay, allowing the discerning jet charter customer to simply book a private flight with a touch of a finger.

5-3-1 Sam’s Club / MasterCard 5-3-1 Sam’s Club / MasterCard co-branded credit card gives members the opportunity to earn 5% cash back on fuel, 3% cash back on dining and travel, and 1% cash back on all other purchases (up to $5,000 annually).

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Society of GrownupsSociety of Grownups was designed to help people find their “inner adult.” A mix of classes and events (such as supper clubs) deliver curriculum and content arranged around people that are seeking to discover what matters most to them, and the confidence to take that next step forward in life.

MassMutual

TD Ameritrade

Mobile Trader Support Chat Mobile Trader Support Chat is an in-app chat support service for traders needing live support – the app chat streamlines support for TD, and enables quicker service issue resolution for the busy trader.

BEST NEW SERVICE

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The New York Times

Thomson Reuters

Bilateral Chat in Eikon Messenger Bilateral Chat in Eikon Messenger makes it easier for clients to do business whilst maintaining the highest standards of compliance. Users gain increased conversational flexibility in a fully secure and compliant environment. This reduces administrative burden, while improving efficiency.

Mobile Moments Mobile Moments is a new mobile ad solution that features short stories called “screenplays” created by NYT’s commercial content group, T-Brand. This will allow NYT to: deliver bigger, better, and more dynamic mobile creative; provide context for the mobile creative; and tailor creative to readers’ needs.

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T-Mobile Delivers for Wireless Customers at Home & AbroadT-Mobile Delivers for Wireless Customers at Home & Abroad via a series of moves to deliver on the Un-Carrier promise. Features include: free roaming in Canada and Mexico; Wi-Fi Calling; unused data monthly roll-over; and a simple process that further differentiates the T-Mobile experience.

T-Mobile

United Airlines

Flight Attendant iPhone 6+ devices Flight Attendant iPhone 6+ devices rolled-out to nearly 25,000 flight attendants upon launch – a big-bang approach aiming to quickly achieve service improvements at-scale. The devices offer attendants simple, one-touch access to valuable information, enabling them to better serve customers.

BEST NEW SERVICE

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United Airlines

USAA

Specs: Augmented Reality Home SearchSpecs, an augmented reality home search tool. By simply pointing a SmartPhone at a home, users quickly obtain trusted, real-time information on pricing. Specs was designed to lessen the costs of moving, given that USAA customers move more often, on average.

Private Screening Private Screening is an in-flight entertainment service that leverages the ubiquity of smart mobile devices to lower the cost-burden of monitor and other infrastructure investment. A well curated content library is stored on an on-board server, improving reliability and quality relative to WiFi.

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Mobile Location Confirmation Mobile Location Confirmation is a mobile-based location service that accurately assesses a customer’s current location relative to payment location in order to better identify fraudulent charges and reduce unnecessary payment declines when the user happens to be in a non-typical location given payment patterns.

Visa, Inc.

Visa, Inc.

Visa Checkout Visa Checkout is a quick and easy payment service that enables consumers throughout the US, Canada and Australia to pay for goods online, on any smart mobile device, in just a few clicks. Visa has driven retailer adoption beyond incumbent ApplePay.

BEST NEW SERVICE

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Western Union

“Stage and Pay” Money Transfer “Stage and Pay” Money Transfer is rolling-out to every Walgreens in the US. The service utilizes existing in-store photo kiosks and technology, and does not require additional staff. For customers, it provides expanded access to WU, and a simple, speedy, and safe transaction process.

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AWARD FOR BEST NEW VENTURE An innovation that has taken your company into a new market or category

The winners of this award will have delivered:

A. A step change in the core business of a large organization

B. A sizeable impact on the market

C. Evidence of considerable entrepreneurship in overcoming the challenges associated with a change in strategic direction within the organization

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American Express

Avery

UltraDuty GHS Chemical LabelsIn response to US regulations to standardize chemical labeling, Avery launched UltraDuty GHS Chemical Labels - a new line of labels and free software designed to be waterproof and resistant to chemicals, abrasion tearing and UV.

The Centurion LoungeThe Centurion Lounge is a world-class airport lounge for American Express Card Members. By creating their own network of lounges, AMEX satisfied a need for all its Members, regardless of their airline choice.

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BEST NEW VENTURE

BMW

BMW i DC Fast Charger Moving beyond cars, BMW have addressed cost, weight, and installation barriers to launch the i DC Fast Charger, an electric vehicle charger which can save over 2 hours vs. a standard charging station.

Charles Schwab Corporation

Schwab Intelligent PortfoliosSchwab Intelligent Portfolios is an automated advice and money management service which makes investing and portfolio management more accessible to more people. Unlike others, it does not charge standard fees or commissions.

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GE Ventures and Evidation Health

Evidation Health Evidation Health generates real-world clinical and economic evidence in a range of healthcare systems to enable learning. It uses predictive analytics to help payers and providers deploy the best strategies for the right patients at the right time.

BankMobileBankMobile is America’s first absolutely fee-free bank aimed at helping the underbanked, millennials, and middle income Americans by providing affordable access to financial services.

CUSTOMERS BANK

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BEST NEW VENTURE

GoBankTogether with Walmart, GreenDot successfully introduced GoBank, the very first checking account to ever be sold off a j-hook in a retail setting.

GreenDot Corp.

Macy's and Nineteenth Amendment

Nineteenth Amendment x Macy’s Macy’s collaborated with fashion start-up Nineteenth Amendment to introduce over 300 up-and-coming designers to Macy’s Millennial shoppers. Garments are made on demand reducing risk for new designers and minimizing inventory issues.

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New York City FC

Orlando City SC

New MLS Team LaunchOrlando City SC launched a new Major League Soccer team in Florida. Experienced a tremendous reception from the city, with a sellout of the Orlando Citrus Bowl for the home opener with over 62,000 fans present.

The City Football Group Approach: A Global Footprint with Local IdentitiesThe City Football Group leveraged their global football franchise experience to create a local community club - New York City FC. New Yorkers have embraced their new Club, which is one of the best supported teams in the league.

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BEST NEW VENTURE

PBS KIDS Line Exclusive for Whole Foods Market PBS KIDS Line Exclusive to Whole Foods Market, is a new line of 47 products designed to bring social consciousness around consumer products to children across several new categories, including school supplies and toys.

PBS KIDS & Whole Foods

RiderInsurance

Rider Classifieds Rider Classifieds allows people to post a free classified listing to buy, sell or trade motorcycles, ATVs and off-road vehicles. Pulling from social media platforms and with a direct upload feature, it drives insurance leads to the business.

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Sheraton Hotels & Resorts


Element HotelsElement is a new lifestyle hotel that provides healthy food offerings, distinct eco-design, and bike share programs, where guests can stay fit and explore the local trails.

Sheraton Grand Sheraton Grand is a new premier tier of the iconic hospitality brand, recognizes exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs, and excellence in service and guest experiences.

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BEST NEW VENTURE

Target Open House Open House, A learning lab to test hypotheses, iterate ideas, and develop approaches to IoT (Internet of Things) market. The Lab is an open platform which brings customers, partners, and experts together in the retail environment..

Target Corporation

U. S. Bank

Your Community App Your Community App is a new marketing platform providing financial education materials, local events listings and offers from local merchants. It’s designed to drive branch traffic and create opportunities for exclusive business partnerships.

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Verizon

Virgin Hotels

Virgin Hotels & Gap: “We’ve Got You Covered.”To help travelers who are missing clothes (lost luggage, forgotten items etc.), Virgin Hotels partnered with Gap to offer guests an easy way to purchase clothes and have them delivered straight to their hotel room with no delivery fee.

Go90 Go90 is a library of high quality Video Content which consumers are able to access on any mobile operating system, any carrier, anytime via the Go90 App. Advertising funding enables great content to be consumed for free.

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BEST NEW VENTURE

Retail Intelligence Suite The Retail Intelligence Suite allows retailers to engage the right customers, in the right way, at the right time via a private, secure, opt-in online community. It includes engagement tools and access to a library of retail surveys.

Vision Critical

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Xerox

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Telehealth Innovation HealthSpot is a telemedicine platform, accessed via kiosk, that addresses existing challenges to telehealth delivery, such as: interoperability, clinical workflow, reimbursement, security & privacy, and physician adoption.

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AWARD FOR SOCIAL IMPACT An innovation that has had a positive social or environmental impact

The winners of this award will have delivered:

A. A product or service that has delivered a clear benefit to society or the environment

B A sizeable impact on the market

C. Evidence of considerable entrepreneurship in overcoming the challenges associated with delivering social impact from within a large corporate organization

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AARP & United Healthcare

Barclays

Behavioral Finance ToolBarclays created the Behavioral Finance Tool, a product suite to make it far easier for clients to generate social impact with their investments.

The Longevity NetworkThe Longevity Network is an online community promoting innovation for customers over the age of 50. The site promotes innovative products and services across sectors including home devices, medical care, insurance, banking, sports etc.

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SOCIAL IMPACT

Path to PrimePath to Prime helps customers with sub-prime credit ratings ‘get on the path to prime interest rates. Customers that consistently make on-time payments are rewarded with improved credit worthiness, and receive financial education.

Barclays

BitLanders

Social Network Rewarding Creativity in Developing CountriesBitlanders is an anonymous social networking platform with a virtual currency enabling people, especially women in muslim countries, to contribute creative content, be rewarded, and gain access to benefits such as educational resources.

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Direct Energy

Esquire Magazine

Esquire Mentoring InitiativeThe Esquire Mentoring Initiative provides mentoring to boys and young men through the influence of celebrities, politicians, business and regular people. In less than a year, ~1M people have been involved with the program.

Direct Your Energy: Reduce Your Use The Reduce Your Use dashboard helps customers understand their energy usage. An algorithm creates an itemized bill by individual appliance. This feature helps reduce individual consumption, and the overall energy burden for the state of Texas.

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SOCIAL IMPACT

Converting Loyalty Currency into Higher Education Funds HigherEdPoints helps students and families by providing a new source of funds. It links loyalty programs and over 75 participating higher education institutions for the conversion of loyalty points into funds for higher education.

HigherEdPoints Inc.

Mercer in collaboration with Jiff

Health Pathfinder Health Pathfinder is an enterprise benefits platform that enables employers to curate and bundle specific offerings in order to deliver a personalized benefits package to employees, while also rewarding them for making health choices.

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Starwood Hotels & Resorts Worldwide

Toyota

TeenDrive365: Distracted Driving ExperienceMotor vehicle crashes are the leading cause of death for teenagers. TeenDrive365 educates teens and parents about the dangers of distracted driving using an Oculus Rift simulator.

Our Water Story: Thinking Beyond Conservation Our Water Story: Thinking Beyond Conservation aims to reduce water consumption across the entire SPG portfolio. The range of tactics includes infrastructure efforts, e.g. pool covers and customer communications to help them play their part.

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SOCIAL IMPACT

Clave al ExitoClave al Exito is an online tool to help Hispanic parents engage in and support their children’s education with the goal of increasing the number of Hispanic students in college. It is now expanding into a bilingual version.

Univision 7

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THANKSWe would like to thank all of the companies that submitted entries to the Corporate Entrepreneur Awards 2015 and every team and individual who promotes entrepreneurship in big business.

We would also like to thank our Speakers, the team at Market Gravity, and of course the judging panel for making the difficult decisions in picking the winners of each category.

Thank you!

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About Market GravityMarket Gravity is a specialist innovation and growth consultancy. We bring the entrepreneurial mindsight to big business, and deliver a unique fusion of rich insight, smart design & prototyping, and commercial rigor to help make their brilliant ideas happen.

WHAT WE DOInnovation isn’t just for start-ups… We work with the world’s biggest businesses to identify, design and prototype new products and services.

Every big business is full of brilliant ideas and ambitious individuals looking to deliver them, but they can be lost in the world of business as usual. We help our clients develop great ideas and make them real, quickly.

HOW WE DO ITCommercially robust and emotionally compelling new products and services.We bring together insight, design and commercial expertise all under one roof. Our cross-functional innovators work with client teams to create momentum throughout the innovation lifecycle:

• Discover. We immerse ourselves in customer and market insight to identify opportunities and bring them to life

• Design. We design brilliant propositions and validate them with customers

• Deliver. We create and test prototypes, prove the commercial case and define the go-to-market plan

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WHY IT WORKSFrom post-it to prototype in 60 days.Our iterative approach builds and sustains momentum towards a fast and impactful launch, proving desirability and feasibility at every stage:

• We’re hyper-collaborative. We work hands-on and in joint teams with our clients to make big ideas real and give the business the confidence to launch

• We work in sprints. Our teams deliver tangible outputs, shaped by on-going customer feedback, every 4-6 weeks to build and sustain momentum

• We prototype early. This way we can get customers and stakeholders involved in the design process from the outset

We give you the confidence to launch. The creative design process is underpinned by rigorous commercials, so the CFO is as happy as the CMO.

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AARP & United Healthcare 58

Adobe 10

AGCO 28

Alaska Airlines 10,20

AMC Theatres 28

American Express 46

American Family Insurance 11

AOL 29

AT&T 29

ATB Financial 30

Avery 20,46

Avis Budget Group 30

Barclaycard US 31

Barclays 11, 58, 59

BitLanders 59

BMO Bank of Montreal 31

BMW 47

Charles Schwab Corporation 47

Citi 12

Customers Bank 48

Index of nominees Diageo 21

Direct Energy 60

E*TRADE 32

EPIX 32

Esquire Magazine 60

Ford Motor Company 21

Four Seasons 22

GE Ventures 48

Greendot 49

Hallmark 12

HigherEdPoints Inc. 61

Hilton Worldwide 22, 33

JLL 33

John Hancock 13

Lowe’s 23

Macy’s and Nineteenth Amendment 49

Mark’s 34

Marriott International 14

MaRS FinTech 16

MassMutual 39

Diageo 21

Direct Energy 60

E*TRADE 32

EPIX 32

Esquire Magazine 60

Ford Motor Company 21

Four Seasons 22

GE Ventures 48

Greendot 49

Hallmark 12

HigherEdPoints Inc. 61

Hilton Worldwide 22, 33

JLL 33

John Hancock 13

Lowe’s 23

Macy’s and Nineteenth Amendment 49

Mark’s 34

Marriott International 14

MaRS FinTech 16

MassMutual 39

MasterCard 15,34, 35

Mercer 61

MTD Products Inc 23

NBC News 13

Neiman Marcus 36

New York City FC 50

New York Daily News 15

North Carolina EducationLottery 24

Norwegian Air Shuttle 36

Orlando City SC 50

PBS KIDS 51

Pearson PLC 14

Pitney Bowes 37

Pornhub 24

RBC Royal Bank of Canada 37

Rider Insurance 51

Rose-Hulman Institute of Technology 16

Sam’s Club 38

Sargento Foods Inc. 25

Sheraton Hotels & Resorts 52

Skyjet 38

Starwood Hotels & Resorts 17, 25,52, 62

Target Corporation 53

TD Ameritrade Mobile Trader 39

TELUS 17

The New York Times 18

Thomson Reuters 40

T-Mobile 41 Toyota 62

Transamerica 18, 40

U. S. Bank 53

United Airlines 26,41,42

Univision 63

USAA 42

Verizon 54

Virgin Hotels 54

Visa Inc 43

Vision Critical 55

Western Union 44

Xerox 56

2015 corporate entrepreneur award nominees

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