Proudly organised by

MALAYSIAN ASSOCIATION OF PROFESSIONAL SECRETARIES AND ADMINISTRATORS (356 SEL) www.mapsa-malaysia.com tel : +603.2202.1663 email : APW2015@mapsa-malaysia.com

OFFICIAL PRINTEROFFICIAL HOTEL

ADMINISTRATIVE

CONFERENCEPROFESSIONALS

MALAYSIA

21-22 April 2015

TheNewFrontiers ... RisingLeaders

APW2015@mapsa-malaysia.com +603.2202.1663

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OFFICIAL SUPPORTER

No Siri: 356SELANGOR

APPROVED TRAINING PROVIDER

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TheNewFrontier ... RisingLeader

Administrative Professionals take the swirl of international commerce and give it cohesion. Every April for 47 years in Malaysia, the Malaysian Association of Professional Secretaries and Administrators (MAPSA), formerly known as Secretaries’ Society Malaysia (SSM) has been asking businesses in Malaysia to show gratitude for the people who get the job done in their office. MAPSA is again proud to put together a panel of distinguished speakers and trainers for the 2015 APW Conference. We are honoring the administrative professionals who make offices work. Lets join together by committing in some significant way to mark Administrative Professionals Week April 20-26 and Administrative Professionals Day on Wednesday, April 22, 2015.

2015 MALAYSIA ADMINISTRATIVE PROFESSIONALS CONFERENCE

* Join us to celebrate the Administrative Professionals Day on Tuesday 21 April 2015.* Celebrate with us our 47 years of success in leading the administrative professionals in Malaysia.* Discover your potential career pathway and how to acquire professional credentials for the transformation to achieve the success in your career.* Listen to distinguished and practising professionals on their journey, passion, expectations and challenges of the role.* Discover who you really are at work and your true potential. * Explore ways to be bold and courageous... going beyond!* Find out how to remodel and rebrand yourself to aquire the skills and knowledge.* An excellent platform for networking, getting to know others.* An authentic event proudly brought to you by your OWN administrative professionals association.

NOWREGISTERAPW2015@mapsa-malaysia.com

+603.2202.1663

PROGRAMME2015 APW Conference * 21-22 April 2014 (Tuesday - Wednesday)

MAPSA reserves the right to change any part of the published conference due to unforeseen circumstances. MAPSA 2015 All Rights Reserved Page 3

DAY 1 : Tuesday, 21 APRIL 2015 | CONFERENCE VENUE : BALLROOM B, THE ALOFT KL SENTRAL HOTEL

8:00-8:45AM Registration & Morning Coffee at Ballroom foyer, The Aloft KL Sentral Hotel

9:00-9:10AM WELCOME PP Pamela Foong |MAPSA Executive Advisor & Conference Director

9:10-9:30AM KEYNOTE ADDRESS BY GUEST OF HONOUR YBhg. Tan Sri Dato’ Seri Dr. Sharifah Hapsah Syed Hasan Shahabudin | President, The National Council of Women’s Organisations Malaysia, (NCWO)

9:30-10:30AM

THE CEOs FORUM : Reaching into New Frontiers Turn your expertise into an extraordinary leader in administrative management.

YBhg. Tan Sri Dato’ Seri Dr. Sharifah Hapsah Syed Hasan Shahabudin | President, NCWO

Y.Bhg Datuk Haji Mohd Ilyas | BOSS-OF-THE-YEAR 2014

Mr. Sivanganam Rajaretnan | CEO, Malaysian Institute of Managament (MIM)

Mr. John Smurthwaite | Chairman, Taylor Nelson Sofres (TNS) | BOSS-OF-THE-YEAR 2000

Moderated by : Mr. Lim Eng Weng | Director, Matrix Paradigm

10:30-11:00AM Group photo with GOH & CEOs | Networking Break

11:00-1:00PM

OFFICIAL LAUNCH OF 2015 MALAYSIA ADMINISTRATIVE PROFESSIONAL DAY

2015 MALAYSIA ADMINISTRATIVE PROFESSIONAL AWARD PRESENTATION

2015 ADMINISTRATIVE PROFESSIONALS DAY CELEBRATION LUNCHEON Celebration Keynote Address By Y.Bhg Datuk Haji Mohd Ilyas | BOSS-OF-THE-YEAR 2014

Venue : BALLROOM B, THE ALOFT KL SENTRAL HOTEL

1:00 - 1:30PM GETTING TO KNOW YOU

1:30-2:30PM

SESSION 1: Empowering rising leaders – Indispensable skills of leadership Unleashing leadership potential to create lasting change thru problem solving and build capacity to positively impact the people around you.

Ms. Melissa Ong | President, MAPSA

2:30-3:15PM SESSION 2: Be Bold and Courageous The transition and transformation - leaping forward.

Ms. Betty Phua | Learning & Career Development Manager, MAPSA | Senior Manager, Allianz Insurance

3:15-3:30PM Networking Break

3:30 -4:30PM SESSION 3: The X-factor in You Exploration of star leadership quality in you for success.

Ms. Michelle Koh | Executive Secretary, De Palma Hotel

4:30-5:30PM SESSION 4: The Leader Within Learning enough about yourself to lead others via situational leadership

Ms. Jamuna Karmehen | Corporate Trainer & Consultant

5:30PM Key Take out points for Day 1 and closing Ms. Esther Rani | Executive Assistant to APAC VP, Kelly OCG

PROGRAMME2015 APW Conference * 21-22 April 2014 (Tuesday - Wednesday)

MAPSA reserves the right to change any part of the published conference due to unforeseen circumstances. MAPSA 2015 All Rights Reserved Page 4

DAY 2 : Wednesday, 22 APRIL 2015 | CONFERENCE VENUE : BALLROOM B, THE ALOFT KL SENTRAL HOTEL

8:30-9:00AM Registration & Morning Coffee at Ballroom foyer, The Aloft KL Sentral Hotel

9:00-10:00AM SESSION 5: The Magic of Dynamic Leadership : Good to Great Tapping on your unique continuous roles and understand your strategic support strategy.

Mr. Anthony Raja Devadoss| Vice President - APAC, KellyOCG

10:00-10:30AM Networking Break

10:30-12:00PM

SESSION 6: Stay in the Technology Game Learn how technology has transformed the role of Administrative Professionals and the impact on productivity

Top Tech Trends to Watch for in 2015

List of Great Apps for Working Women

Apps to Increase Your Productivity In The Office

Must-know Tips for Working in Word, Excel, Powerpoint and Outlook

Ms. Esther Rani | Executive Assistant to APAC VP, Kelly OCG

12:00-1:00PM Networking Lunch

1:00-2:00PM SESSION 7: Mastering Social Intelligence Acquiring business and social etiquette that bring positive impact and credibility.

Puan Rina Baha, CPIC | Certified Professional Image Consultant

2:00-3:00PM SESSION 8: Developing your personal advisory board Surround yourself only with people who are going to lift you higher.

Ms. Christine Looi | Certified Financial Planner

3:00-3:15PM Networking Break

3:15-4:30PM

SESSION 9: THE EAs FORUM : Essentials for a Happy and Fulfilling Career

Discover the what will make you fulfilled in your current career.

Ms. Putri Rovina Suzrin Megat Khashusaini | Senior PA to CEO | Perbadanan PR1MA Malaysia

Ms. Lonnie Chen | Executive Personal Assistant to Chairman |CIMB Group Holdings

Ms. Pei Shan Looi | Personal Assistant | Digi Telecommunications Sdn Bhd

Ms. Susan Koh | Personal Assistant to MD | L'Oreal Malaysia

Ms. Shafina Yahya | Personal Assistant to CEO | SapuraAcergy Sdn Bhd

Moderated by : Mrs. Sharmini Hensen | CEO, Lifeworks

4:30-5:00PM SESSION 10: A Proactive Approach To Continuous Professional Development Ms. Melissa Ong | President, MAPSA

5:00-5:30PM Key take out points and closing

Presentation of certificate of attendance Mrs. Pamela Foong | MAPSA Conference Director

* panelists to be con�rmed

DISTINGUISHED SPEAKERS

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JOHN SMURTHWAITEChairman, TNS

John Smurthwaite joined Frank Small & Associates in Melbourne, Australia in 1971 having moved from Fibremakers (ICI). After a few years as Managing Director of the Frank Small & Associates o�ce in Melbourne, John moved to Asia to head up the FSA Asia operations in Singapore and Kuala Lumpur. John began engineering the rapid expansion of FSA in the Asia region with acquisitions in Indonesia, Hong Kong, Korea, Taiwan and The Philippines in the mid 80s. In the 90s, he then set up the FSA business in Japan and India through JVs and acquisitions and Vietnam. John celebrates his 44th anniversary with TNS this year. John was awarded the Boss of the New Millennium 2000 by the Minister of Human Resources Malaysia.

DATUK HAJI MOHD IIYAS ZAINOL ABIDINGroup General Manager, DePalma Hotel

Datuk Haji Mohd Ilyas started his career in Hilton where he held various operational and management positions since 1972. He left Hilton International in 1993 as Deputy General Manager and went on to set up his own hotel management company, Biztel Sdn Bhd, as its Managing Director. Biztel has secured the Management of De Palma Group of Hotels since its inception in 1996. Datuk Hj Mohd IIyas contributed signi�cantly to the hotel industry and was elected as the President of Malaysian Association of Hotels (MAH) for consecutively 6th term since 2002 to 2014. In 1998, the International Who’s Who of Professional in the World recognized his achievements in the hotel business and he was listed in the book. Datuk was awarded the Boss of the Year 2014.

SIVANGANAM RAJARETNAN CEO, Malaysian Institute of Management

SIVANGANAM, has more than 30 years of experience in the manufacturing sector and has held Senior Executive Management positions, among which as General Manager and Operations Director for a large Multi-National Corporation. In January 2014, he was appointed the Chief Executive O�cer for the Malaysian Institute of Management.

Siva holds a Masters Degree in Business Administration from the University of South Australia and is a certi�ed PSMB trainer. He brings with him a wealth of experience and most suited for today’s program. While working with leaders in both corporate as well as voluntary organizations, he served in numerous leadership positions. In 2006 – 2007, he was the Presidential District 51 Governor of Toastmasters International for Brunei, Indonesia and Malaysia. He is passionate about nurturing young and upcoming managers and ever ready to share his experiences with them.

YBHG. TAN SRI DATO’ SERI DR. SHARIFAH HAPSAH SYED HASAN SHAHABUDIN President, National Council of Women’s Organisation (NCWO)

YBhg. Tan Sri Dato’ Seri Dr. Sharifah Hapsah is exemplary in the development of medical and highereducation in Malaysia. She is credited for the development of the quality assurance framework for all quali�cations in Malaysia. As Vice-Chancellor of Universiti Kebangsaan Malaysia (UKM), she has developed a transformation plan for UKM introduced the commercialization of research products and initiated innovative programmes for human capital development. She has admirably combined her social activist work as President of the National Council of Women’s Organisation (NCWO) to strengthen community engagement projects at UKM. She is a proli�c writer and a columnist in the mainstream newspapers focusing on education, health and gender issues. She has received numerous international and national recognitions, including the Fred Kartz Memorial Medal and the COL-ICDE Award of Excellence.

MAPSA

MELISSA ONGPresident, MAPSA

A proven leader with a wealth of over 20 years of experience in marketing, brand communications, events, training and organizational development for local and international companies. Melissa is specialized in strategic communications; brand positioning; corporate and product marketing; stakeholder and employees’ engagement; CSR platforms and social strategy where she gained extensively being organization consultant, facilitator, mentor, and trainer across all levels of sta� with various business functions. She bridges the areas of expertise/experience in Marketing and Organizational Development to better achieve brand and employer recognition to internal and external stakeholders. Melissa holds an MBA from the University of Sunshine Coast Australia. In addition to her academic quali�cation, Melissa is a Certi�ed Professional Trainer (Malaysian Institute of Management), Certi�ed Executive Coach (University of Malaya), Certi�ed MindMap Licensed Instructor (Tony Buzan), Certi�ed iMindMap Advanced Instructor, Certi�ed Practitioner of Neurolinguistic Programming and Practitioner of Emotional Freedom Techniques (EFT).

LIM ENG WENGDirector, Matrix Paradigm

Lim comes with 40 years of work life since 1971. His speciality is in Strategic Sales & Marketing Development, Organisational Turnaround and Management Culture Transformation. People development is his passion. His last position as Managing Director of Ricoh Malaysia (1999-2011) displayed his executive leadership in the digital o�ce solutions. Lim �rst started his work life learning about operations and organisation management from 1971 till 1981. For the next 10 years, Lim learned all about Sales Management after joining Xerox Corporation from 1981 till 1990. In 1991, Lim joined Inchcape Malaysia, which then became Ricoh Malaysia in 2000. Lim is intrinsic about Innovation, Empowerment, Competitive Strategies, Customer Relationship and Business Excellence.

DISTINGUISHED SPEAKERS

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SHARMINI HENSENCEO, Lifeworks Sdn Bhd

Sharmini Hensen works as a Life Coach and CEO of Lifeworks Sdn Bhd. She leads the transformation of women who receive welfare across the country to be �nancially independent and emotionally liberated to create the life they desire. She believes this 21st century is the time for women to rise and take our equal place alongside our men. It is time for us to showcase excellence and demonstrate mastery in what we choose to be. When we work our mind, magic happens and “life works with great ease and little e�ort”.

JAMUNA KARMEHENCorporate Trainer & Consultant

Jamuna Karmehen is the creator of P.O.W.E.R Pack Presentation Workshop which was designed to bring out the great presenter in each individual. She is a dynamic and result oriented Corporate Trainer & Consultant with 14 years of experience in sales, marketing, training, Learning & Development and Human Resource.Her humble journey in professional career started with P�zer Pharmaceuticals as a Medical Sales Representative. She was the Certi�ed Yellow Belt Trainer for Continuous Improvement; and was a Certi�ed Trainer from the Charted Institute of Personnel & Development (CIPD). Jamuna holds a MSc. Business Leadership (Nottingham Trent University,UK) and a BSc Microbiology (Universiti Putra Malaysia).

RINA BAHA, CPIC Certi�ed Professional Image Consultant

Rina is a Certi�ed Corporate Trainer, Certi�ed Professional Image Consultant and an Internationally Certi�ed Color Consultant for RinaBaha Image World from ByFerial Training & Image Consulting, Australia, Akademik Imej Perunding Sdn Bhd and SWET Advancement Centre Sdn Bhd, Malaysia. She has vast experience in the O�ce Management, Administration and Secretarial profession whereby I spent close to 20 years working with The New Straits Time Press (M) Berhad, Arab Malaysian Berhad, Park May Berhad, Faber Group Berhad and Khazanah Nasional Berhad. Rina holds a Diploma holder in Human Resource Management from Institute of Human Resource Management (MIHRM), an Executive Secretaryship diploma from Stamford College, a Professional Learning Facilitator by Take Charge Learning Facilitator System, Certi�ed Trainer by HRDF, Certi�ed Skin Care Product Trainer from Nu Skin Malaysia and an Internationally Certi�ed Laughter Yoga Leader.

ANTHONY RAJA DEVADOSSVice President - APAC, KellyOCG

Having served the Kelly Group for more than 10 years, Anthony Raja Devadoss is currently the Vice President - APAC with the Outsourcing & Consulting Group of Kelly Services. From network services, engineering to e-business solutions, Anthony Raja has worked in both India and Malaysia, within technical roles to the Chief Executive O�cer. He has received his Bachelors degree in Science and his MBA in Marketing & Postgraduate Diploma in Computing. He holds membership in various local and international associations such as the MIM, Human Capital Institute & Association of Career Professionals International. He is the Head of Policy Enablement & Government Liaison with Outsourcing Malaysia and a member of the Industry Advisory Board for the Graduate School of Business, UNIRAZAK. He has been recently appointed to the HR Capacity Building task force by the Ministry of Human Resources, Govt of Malaysia.

PAMELA FOONG, CPSMAPSA APW Conference Director | MAPSA Executive Advisor

Pamela Foong has more than 30 years of experience in both secretarial and administrative areas including training of secretarial support sta� and is currently a member of MAPSA Advisory Council of Past Presidents and a life-member since November 1975. She has served as President for two consecutive terms of o�ce from April 1998 till March 2003. Pamela is a Certi�ed Professional Trainer accredited by Malaysia Instutite of Management and Pembangunan Sumber Manusia Bhd. She serves as in-house trainer and lecturer for the CPS study program. Pamela was attached with Texas Instruments Malaysia for 29 years as Executive Assistant to the Managing Director having served 8 bosses (7 expatriates and 1 Malaysian). Pamela was awarded Secretary Of The Year (1984/1985); and the Steadtler “Topstar Secretary-of- the-Year” Award in May 1994. Pamela holds a Pitman’s Secretarial Diploma from Pitman’s College, London, Certi�cate of the Institute of Administrative Management, UK and Certi�ed Professional Secretary, USA.

MICHELLE KOH, MinstAM Executive Secretary, Group General Manager, De Palma Group of Hotels

Michelle Koh is presently Executive Secretary to the Group General Manager of De Palma Group of Hotels. She has more than 25 years experience as a professional secretary. She started as Junior Secretary at Hoechst Malaysia Sdn Bhd and moved her way to becoming the Executive Secretary to the Managing Director, gaining a wealth of experience through the years. She was awarded Secretary Of The Year in 2000. Michelle started her training journey by lecturing part-time at Stamford College and Goon Institute for the Diploma in Executive Secretaryship and Diploma in Administrative Management. Michelle is a Certi�ed Professional Trainer and an accredited Trainer for MAHTEC and Pembangunan Sumber Manusia Bhd.

CHRISTINE LOOI, MFinPlan, CFP, IFP, CPSCerti�ed Financial Planner

Christine started her career as Personal Assistant having worked in foreign bank, hotels and property developers. She gained good career exposures over the years by imparting her knowledge and skills through trainings. Christine moved on to manage FIABCI (Malaysian Chapter), an international real estate body where she was responsible for membership expansion through marketing events as well as promoting the Chapter internationally. Christine holds a Master in Financial Planning from the University of Sunshine Coast, Australia. This quali�cation provides her greater opportunities and enabled her involvement in �nancial literacy through course facilitation, public talks and lectures. Christine is a Certi�ed Professional Trainer accredited by Malaysia Instutite of Management and Pembangunan Sumber Manusia Bhd.

ESTHER PREMAExecutive Assistant to APAC VP, Kelly OCG

Esther has a wealth of over 25 years experience in the area of O�ce Administration and Corporate Social Responsibility (CSR). Esther gained great depth of professional excellence - a position she proudly held for 13 years and having worked closely with Chief Operating O�cers, Chief Executive O�cers and Chairman of Maxis Berhad, a telecommunications giant in Malaysia. Esther moved on championing the Corporate Social Responsibility (CSR) program for the company and exposed extensively in crafting policy and guidelines in the �elds of community engagements involving communications and risk management initiatives. Esther holds Diplomas in LCCI and Private Secretarial. Esther is a Certi�ed Professional Trainer and a Certi�ed PSMB Trainer.

MAPSA

DISTINGUISHED SPEAKERS

BETTY PHUA, ACII, AMII, CHARTERED INSURERSenior Manager, Allianz General Insurance Company (Malaysia) Berhad

Betty Phua has a profound wealth of professional career experience which she gained throughout her 41 years of professional journey with Allianz General Insurance Company (Malaysia) Berhad. She advanced her professional career within the company having held positions as Executive Secretary, Head of Personnel & Administration, Head of Corporate Communication, Head of Centralized Processing and currently holding the position of Senior Manager, Central Region Hub. Betty is a Chartered Insurer – a recognition she received from ACII London. Betty is a Certi�ed Professional Trainer and a Certi�ed PSMB Trainer.

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MALAYSIAN ASSOCIATION OF PROFESSIONAL SECRETARIES & ADMINSTRATORS

The Malaysian Association of Professional Secretaries & Administrators (MAPSA) is a not-for-profit professional association for office professionals with approximately 1,000 members and affiliates in Malaysia. MAPSA’s mission is to enhance the success of career minded administrative professionals by providing opportunities for growth through training, leadership and community building.

The Association founded in 1968 as Secretaries’ Society Malaysia provides a professional network and educational resources for secretarial staff. The association's name was changed in 2003 to Malaysian Association of Professional Secretaries & Administrators to encompass the large number of varied administrative job titles and recognize the advancing role of administrative professionals in business and government.

MAPSA is an active member of the Association of Secretaries and Administrative Professionals, Asia Pacific (ASAPAP) and The National Council of Women's Organization Malaysia (NCWO). MAPSA sister-associations are Sabah Association of Secretaries (SAS), Secretaries' Society Sarawak (SSS), Johor Association of Professional Secretaries & Administrators (JAPSA).

WHO QUALIFIES AS AN ADMINISTRATIVE PROFESSIONAL?Many people who contribute to the workplace in a variety of settings. The International Association of Administrative Professionals (IAAP) defines administrative professionals as “individuals who are responsible for administrative tasks and coordination of information in support of an office-related environment and who are dedicated to furthering their personal and professional growth in their chosen profession.” Research shows that many workers around the world still hold the “secretary” job title; however, many alternative titles have become more popular, such as administrative assistant, office coordinator, administrative specialist, executive assistant, and office manager.

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