2015 anzmac conference innovation growth … · 2015-11-26 · sensory marketing: perceptions,...
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NOV 28 - 29 DOCTORAL COLLOQUIUM
Never Stand Still Business School
Doctoral Colloquium Program
MARKETING
2015 ANZMAC CONFERENCE
INNOVATION AND GROWTH
STRATEGIESIN
WELCOME FROM ANZMAC PRESIDENT SHARYN RUNDLE-THIELE When supervising my students I ask them what they want to be known for. When you graduate from your PhD you will deliver a thesis. Imagine that you are walking onto stage at graduation. Your name is being read out along with a short statement summarising years of your work. What does this statement say? What will you be known for? Can you answer this question succinctly and with clarity already? If not, you need to focus your thinking. My doctoral thesis was in the area of customer loyalty. I was seeking to understand how consumer loyalty, which is a complex construct, could be measured. I describe my doctoral work now as understanding how I could sell wine to more people on more occasions. In the final year of my PhD I was standing in front of a panel trying to win a Lecturers role. A panel member questioned me – what is your thesis? I had spent nearly 3 years closely inspecting all of the different trees in the forest and I had lost sight of the overall forest. I couldn’t answer the question well on the day in front of the interviewing panel. I spent time delivering detail about the three different studies that I had undertaken rather than clearly explaining my thesis. I was lost in the detail. Needless to say I didn’t get that job. A thesis is one thing. At the end of your thesis you should be able to explain your thesis and all those years of hard work in one sentence so that anyone can understand it; including your non-academic friends and families. Think of your thesis as a statement or a theory that you put forward. What do you want to be known for? The ANZMAC DC provides you with a safe environment to start focussing on easily communicating your thesis. Take time out to listen to your peers. How do they communicate their thesis? Are they doing this clearly and well? Learn from those that are already communicating their thesis clearly and well. When you explain your thesis do people clearly understand what you are planning to do? If they do not understand your thesis easily then you need to re-think how you are communicating your thesis. A big challenge in research is to communicate your work in both paper and verbal forms and you have already stepped up to this challenge. Seek feedback and continue to challenge yourself to communicate your thesis in one statement. If you can do this you have a much higher chance of selling your work and hence yourself to others. Enjoy the 2015 ANZMAC DC. It is a wonderful opportunity to gain valuable feedback from very experienced Marketing academics and your work will be stronger as a result. Sharyn Rundle-Thiele President ANZMAC
WELCOME FROM HEAD OF SCHOOL ASHISH SINHA
I would like to welcome you to the Doctoral Colloquium (DC) that is being hosted by the School of Marketing at the UNSW Business School. This year’s DC received 56 submissions from 9 countries, with more than 20 overseas submissions. Over the course of the next two days, a total of 39 proposals will be presented. I would like to take this opportunity to thank the co-chairs of DC, Dr Dean Wilkie and Dr Ting Yu, in particular Professor John Roberts for his guidance, help and support. I also wish to thank reviewers who generously gave-up their time to assist in the reviewing of the proposals. I would like to acknowledge our gratitude to Nadia Withers and Margot Decelis who worked tirelessly to make this colloquium a success. Finally, I would like to thank the volunteers, who gave-up their valuable time to help organize an event like this. A special vote of thanks goes out to the Department of Management and Marketing at the University of Melbourne for sponsoring the Doctoral Colloquium. On behalf of the organising team we hope you have a rewarding and stimulating time at the Doctoral Colloquium and enjoy your time in Sydney. Professor Ashish Sinha, Head, School of Marketing, UNSW Business School
1
SATURDAY 28 NOVEMBER 2015
08:00 09:00
Registration and greetings
VENUE: Level 6 Lounge, UNSW Business School Building
09:00 10.30
Welcome and Opening Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Dr Dean Wilkie Welcome: The DC Co-chairs and Professor Ashish Sinha, UNSW Business School Keynote Speaker: Professor Namwoon Kim, Hong Kong Polytechnic University
10:30 11:00
Coffee break
Venue: Level 6 Lounge, UNSW Business School Building
11:00 12:30
Session 1: Social Marketing Chair: Professor Jan-Ake Tornroos
Session 2: Consumer Behaviour
One Chair: Dr Veronica Jiang
Session 3: B2B/Channel
Relationship Chair: Dr Chris Medlin
Room 115: UNSW Business School
Building
Room 119: UNSW Business School
Building
Room 216: UNSW Business School
Building
Kumudu Jayawardhana
The role of market learning in social innovation and social value creation
in Australian social purpose organizations (SPOs)
Bo Pang
Promoting active transport to school among children in Queensland: A
social marketing study
Joya Kemper
Comparing the worldviews of marketing and sustainability
Outi Lundahl
Fashionalisation of sustainable consumption
Jie Zhang
Product aesthetics and consumers’ evaluation of the hedonic
consumption experience - The case of consumers’ taste perception
Eudora Tong
Desires and volition in taste distinction: An alternative to
overcoming inconsistent cultural consumption patterns
Sarah Sloan
A proposed model of franchise interactive brand reality (FIBR)
Ali Shamsollahi
The dynamics of trust repair in dyadic business relationships
Afra Koulaei
Putting teams back into a network: Organizing advertising client-agency relationships in generating creative
achievement
12:30 13:30
Lunch
Venue: Level 6 Lounge, UNSW Business School Building 13:30 15:00 13:30 15:00
Session 4: Marketing in Society Chair: Professor Sharyn Rundle-
Thiele
Session 5: Consumer Behaviour
Two Chair: Dr Ekant Veer
Session 6: Customer Engagement Chair: Dr Mathew Chylinski
Room 115: UNSW Business School
Building
Room 119: UNSW Business School
Building
Room 216: UNSW Business School
Building
Brad Evans
An exploratory study of cross-disciplinary anti-counterfeiting
solutions
Daniel Rayne
From awareness to action: The impact of social alliances on
consumer behaviour in sports fans
Roman M. Konopka
Are ethical preferences stronger when people think more about ethical
issues? The case of fair trade
David P. Harris
Sensory marketing: Perceptions, attitudes and decisions
Aphrodite Vlahos
(Re)Capturing youth – Exploring how media shape ideologies of beauty,
and how young users of Botox consume them
Elaine Sutrisna
Agonistic behaviour in marketing
Yusfi Ardiansyah
Factors influencing consumer engagement in social advertising:
Integrating self-disclosure theory with the consumer socialization
framework
Louise Brockbank
How to drive consumer engagement in both the for-profit and non-profit
organisations using relevant communication frameworks
Katharina-Maria Fonferek
How to measure customer service engagement?
15:00 15:30
Coffee break Venue: Level 6 Lounge, UNSW Business School Building
15:30 17:00
Plenary Session: Research in Tomorrow’s Environment Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Dr Ting Yu Speakers: A/Professor Melnyk, Valentyna, Massey University; Professor Harald van Heerde, Massey University; and
Professor Mark Uncles, UNSW Business School.
17:30 19:30
Doctoral Colloquium Dinner at Leighton Hall, Scientia Building Host: Professor John Roberts Speaker: Professor Roger Layton, UNSW Business School
SUNDAY 29 NOVEMBER 2015
08:00 09:00
Coffee on arrival Venue: Level 6 Lounge, UNSW Business School Building
09:00 10.30
Plenary Session: Managing Your Research Career Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Dr Dean Wilkie Speakers: Professor John Roberts, UNSW Business School; Professor Paul Patterson, UNSW Business School; and
Professor Ko de Ruyter, Maastricht University.
10:30 11:00
Coffee break Venue: Level 6 Lounge, UNSW Business School Building
11:00 12:30
Session 7: Market
Orientation and User Generated Input
Chair: Professor Angela
Paladino
Session 8: Digital and Social Media Chair: Associate Professor Karen Fernandez
Session 9: Co-creation and
Co-production Chair: Professor Peter Thirkell
Room 115: UNSW
Business School Building Room 119: UNSW Business School Building
Room 216: UNSW Business
School Building
Clarissa Sia-Ljungström
An interactive perspective on the orientation of
innovation process of microenterprises
Jessica Pallant
Customer participation in co-configuration:
Antecedents and outcomes
Reza Kachouie
Market orientation and its indirect impact on firm
performance
Yolande Vandenberg
Electronic word of mouth conceptualised in the context of social media
Maja Golf Papez
Don’t feed the trolls: Understanding the drivers and impacts of online trolling behaviours, and exploring
their prevention policies and practices
Ana Jakić
Investigating interactions in social media
Mohammed Alduayji
Customer co-creation in the virtual world
Triparna Gandhi
Examining the role of autonomy in co-production platforms
Manoj Das
Customer experience: A stewardship paradigm
12:30 13:30
Lunch
Venue: Level 6 Lounge, UNSW Business School Building
13:30 15:00
Session 10: Strategies for
Communications Chair: Professor Mark
Uncles
Session 11: Consumer
Behaviour Three Chair: Associate
Professor Nitika Garg
Session 12: Services
Marketing Chair: Associate
Professor Liliana Bove
Session 13: Innovation Chair:
Associate Professor Jack Cadeaux
Room 115: UNSW
Business School Building
Room 119: UNSW
Business School Building
Room 216: UNSW
Business School Building
Room 220: UNSW Business
School Building
Momoko Fujita
Enhancing student-university relationships
through social media brand communities: An identity
theories perspective
Jason Pallant
The influence of marketing communications on the
consumer path to purchase for both online and offline
purchases
David A. Jaud
What makes a good wine label? Consumers’
responses to wine label designs
Caixia (Ivy) Gan
An exploration of consumer trust and
brand selection: Infant formula consumption in
urban china
Ozlem Ozkok
A conceptual model of perceived value in
predictive intelligence context
Sudhanshu Gupta
Environmentally responsible
consumption: Scale development and
validation
Tung Moi (Eileen) Chiew
Exploring humour usage in service encounter: An empirical investigation
Pornchanoke Tipgomut
Beauty from cosmetic surgery: How consumers
react towards ads portraying models who
have undergone cosmetic surgery
Lee Shin Yiing
Service employees’ responses to customers’
emotion regulation strategies
Carolin Wernicke
The impact of resource integrating practices in
collaborative innovation on service beneficiaries’ value
creation
Ajmal Hafeez
Consumer adoption of technological service
innovation: The role of expected learning
opportunities, perceived distinctiveness, and marketing
communication
15:00 15:30
Coffee break
Venue: Level 6 Lounge, UNSW Business School Building
15:30 17:00
Plenary Session: Meet with the Heads of School and Wrap Up. Venue: Macauley Theatre, Room 1027, Quadrangle Building Moderator: Professor John Roberts Speakers: Professor Harmen Oppewal, Monash University; Professor Pam Morrison, UTS; Professor Margo Buchanan-
Oliver, University of Auckland; A/Professor Liliana Bove, University of Melbourne; and Professor Ashish Sinha, UNSW Business School. Wrap Up: Dr Dean Wilkie, UNSW Business School
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