2015 annual meeting presentation
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ÂTRANSCRIPT
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State of the Council Report
Girl Scouts of the Chesapeake Bay
2015 Annual Meeting
April 29, 2015
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Mission Delivery Update
Girl Scouts of the Chesapeake Bay
2015 Annual Meeting
April 29, 2015
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3
Girl Membership
15,327
12,35511,419 11,610
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2010 2011 2012 2013 2014
9,651
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4
Girl Membership by Region
0
1000
2000
3000
4000
5000
6000
2012 2013 2014
North Central South
5068
3437
2914
5108
3483
3019
4615
2782
2254
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Total Troops
650
700
750
800
850
900
2010 2011 2012 2013 2014
863
781
724
751
900
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Outreach Series
5,396
2,7842,994
4,348
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
2010 2011 2012 2013 2014
3,004
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7
Adult Membership
0
1000
2000
3000
4000
5000
6000
2010 2011 2012 2013 2014
Total AdultMembership
Direct Service
5141
2635
5126
2856
4885
2924
4309
2325
4079
1707
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Adult Membership by Region
0
500
1000
1500
2000
2500
2012 2013 2014
North Central South
2009
1761
1022
1770
1565
974
1795
1478
806
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Retention 2009 - 2014
49.8%
65.4%
46.4%
65.3%
51.0%
63.6%
51.5%
60.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Girls Adults
45.9%
65.8%
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Girl Program
Offerings/Cancellations
0
50
100
150
200
250
300
2012 2013 2014
Offered Cancelled
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11
Girl Programs by Region
2013
0
20
40
60
80
100
120
140
160
180
North Central South
2013 Offered 2013 Cancelled
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12
Girl Programs by Region
2014
0
20
40
60
80
100
120
140
North Central South
2014 Offered 2014 Cancelled
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13
Cookie Program:
Girl Participation
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2010 2011 2012 2013 2014
Girls Registered 1/31 Girls Participated
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Confidential and Proprietary - Not for Public Distribution - Do Not Copy 14
Cookie Program:
Overall Participation
78%
79%
80%
81%
82%
83%
84%
85%
86%
87%
2010 2011 2012 2013 2014
82%
81%
86%
84%
83%
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Cookie Program:
Per Girl Average
136
138
140
142
144
146
148
150
152
154
156
2010 2011 2012 2013 2014
148
144
142
150
154
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Camp:
Individual Girl Registration
500
520
540
560
580
600
620
640
2011 2012 2013 2014
555 551
632
588
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Camp:
Total Girl Experiences
0
200
400
600
800
1000
1200
2011 2012 2013 2014
1023 929 931
823
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Mission Delivery Summary• Steady decline in both girl and adult membership• Troops: most successful pathway but continues to decline• 30% of our girl membership supported through restricted
grant funding• Girl and adult retention continue to fluctuate up and
down with no significant increase• 30% of program offerings cancelled; 83% due to low
registration• Less girls participating in cookie program• Increased Per Girl Average for cookie program• Continued decline in individual girl registrations and total
camp experiences.
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Financial Update
Girl Scouts of the Chesapeake Bay
2015 Annual Meeting
April 29, 2015
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Assets
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Total Assets Investments Cash Property
Tho
usa
nd
s
December 31, 2013 December 31, 2014
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Revenue & Expenses
3,934
4,180 4,072
3,585
6,524
3,918
3,966 4,212
4,229 3,969
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2010 2011 2012 2013 2014
THO
USA
ND
S
Total Revenues
Total Expenses
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Where does our revenue
come from?
Fall Product Program (net)
3%
Program Revenue1%
Cookie Program (net)56%
Camp Program Revenue
5%
Retail Shops (net)3%
Property Rentals1%
Contributions (Unrestricted)
16%
Contributions (Restricted)
7%
Investment Income
5%
Other Income1%
2014 Total Operating Revenues
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Cost per box of cookies
2014-2018
$0.995
$1.015
$1.030
$1.050
$1.070
$0.940
$0.960
$0.980
$1.000
$1.020
$1.040
$1.060
$1.080
2014 2015 2016 2017 2018
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Where is our money going?
Membership16%
Girl Programs18%
Girl Programs -Outreach
9%
Product Program11%
Camping10%
Adult Training6%
Fundraising11%
Capital Funding9%
Public Relations5%
Administrative (Finance, IT, Admin)
5%
2014 Total Expenses
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Total expenses in 2014
Administrative costs5%
Salary, including benefits, taxes and
insurance59%
Program support -direct, 10%
Occupancy and equipment costs
14%
Printing and advertising
1%
Travel and conferences
2% Depreciation expense
9%
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Services provided by staff
include• Organizing and staffing special events, programs and summer camps.
• Processing membership applications, program registrations, financial assistance and other “behind the scenes” tasks to provide our girls with the best possible experience as a Girl Scout.
• Providing training and assistance to Service Units and troop leaders.
• Maintaining our 7 properties.
• Communicating with our members and keeping our members, board, staff, politicians and media informed.
• Raising funds so we can offer services to more girls.
• Staffing two retail locations, in addition to retail expresses, camp retail locations, and other events.
• Complying with legal and financial requirements for nonprofits in Delaware, Maryland and Virginia.
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Salaries, Benefits, Taxes,
Insurance 2013-2017
$2,579
$2,354
$2,239
$2,306
$2,375
$2,000
$2,100
$2,200
$2,300
$2,400
$2,500
$2,600
$2,700
Tho
usa
nd
s
2014 2015 2016 20172013
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28Confidential and Proprietary - Not for Public Distribution - Do Not Copy 28
National Girl Scout Council
Retirement Plan 2009-2017
$45,608 $49,713
$99,120 $110,132
$158,874
$187,187 $209,028
$242,472
$281,268
2009 2010 2011 2012 2013 2014 2015 2016 2017
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Property and Camp Revenue
and Expenses - 2014
$-
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Tho
usa
nd
s
Total Revenue
Variable Expenses
Fixed Expenses
Capital Expenses
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Summary: Financial Data,
Assumptions and Forecasts
• Revenue trends have been declining over the past few years, since the market crash of 2008. All non-profits are struggling with funding.
• We can raise the cookie sales price every few years (last increase was 2012).
• Expenses are expected to rise faster than revenues. We currently operate at bare minimum on expenses we can control.
• We must find other revenue sources to achieve financial health, including the implementation of a Council Service Fee for the 2015-2016 membership year and the implementation of the outdoor program and property initiative.
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Council Service Fee
• Current Girl Membership Fee is $15 for the 2014-2015
membership year. This entire fee goes directly to
GSUSA and nothing is retained by GSCB.
• At the 52nd GSUSA National Council Session in
November 2011, Girl Scout delegates from across the
country overwhelmingly approved the voluntary
implementation of a council service fee for each girl
member that would be part of girls’ registration.
• We implemented a Council Service Fee for girls ONLY
beginning with the 2015-2016 membership year. No girl
will be turned away and financial assistance is available
to those who need it.
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Outdoor Program and
Property Initiative
• In 2014, GSCB brought in an outdoor program and
property consultant. This consultant was to look at
our outdoor program and properties and provide us
with a recommendation to help us move forward.
• Their recommendation, which included ensuring
girls get the true outdoor experience through our
amazing properties, was presented to the board of
directors in December 2014 and it was approved.