2015 academy of marketing science®€¦ · july 14 – july 18, 2015 hosted by università degli...

July 14 – July 18, 2015

Hosted by

Università degli Studi di Bari Aldo MoroBari, Italy

Rediscovering the Essentiality of Marketing

2015 Academy of

Marketing Science®

18th World Marketing Congress

2 2015 Academy of Marketing Science

Contents

ContentsWelcome to the 2015 Academy of Marketing Science

World Marketing Congress 3

AMS OFFICERS (2014-2016) 4

AMS BOARD OF GOVERNORS (2014-2016) 5

2015 AMS World Marketing Congress – TRACK CHAIRS 6

2015 AMS WMC Program Schedule 9

Wednesday, 9:00 - 10:30 am 9

Wednesday, 11:00 am – 12:30 pm 13

Wednesday, 2:00 – 3:30 pm 16

Wednesday, 4:00 – 5:30 pm 20

Thursday, 9:00 - 10:30 am 24

Thursday, 11:00 am – 12:30 pm 27

Thursday, 2:00 – 3:30 pm 31

Thursday, 4:00 - 5:30 pm 35

Friday, 9:00 - 10:30 am 39

Friday, 11:00 am – 12:30 pm 42

Friday, 2:00 – 3:30 pm 46

Friday, 4:00 – 5:30 pm 49

Thanks to our Sponsors 51

Palace Hotel Floorplan 52

INDEX 53


Welcome to the 2015 Academy of Marketing Science World Marketing Congress

Welcome to the 2015 Academy of Marketing Science World Marketing Congress

Rediscovering the Essentiality of Marketing

Dear Colleagues,

Welcome to the 18th Academy of Marketing Science World Marketing Congress and to the sunny city of Bari

The Congress has been received with wide enthusiasm across 40 countries around the world for a total of over 250 papers These 3 days will represent a moment in which scholars from around the globe will present and discuss new research ideas on vibrant topics that could help academics and practitioners get new perspectives and insights for today’s marketplace challenges

All sessions will be held at the Palace Hotel in the city center of Bari, a city that represents both geographically and historically the bridge between Occident and Orient, thus fulfilling our aim of having a moment of contact and discussion among different approaches to marketing

We will do our best to help you enjoy not only new ideas in the marketing discipline but also the tradition and the culture of the Puglia region during the social programs In fact, Bari is also the capital city of the region Puglia, recently included in the top 10 destinations in the world by National Geographic and ranked by AC Nielsen as one of the best Italian regions for food and drink

We expect the Congress to be an amazing occasion to share ideas, methods, and theoretical frameworks within a Mediterranean atmosphere

Lastly, we would like to thank the track chairs and reviewers for their tremendous work during the last months, the presenters and the session chairs for their active participation, the AMS Co-Directors of International Programs, Barry Babin and Jay Lindquist, for their help and guidance, and all the program team members

Arrivederci,Luca Petruzzellis Russ WinerUniversity of Bari Aldo Moro, Stern School of Business, Italy New York University, USA


AMS OFFICERS (2014-2016)

AMS OFFICERS (2014-2016)

PresidentLinda Ferrell, Belmont University, USA

Executive Vice President/DirectorHarold W Berkman, University of Miami, USA

President-ElectAdilson Borges, NEOMA Business School, France

Immediate Past-PresidentVictoria Crittenden, Babson College, USA

Vice President for PublicationsO C Ferrell, Belmont University, USA

Vice President for ProgramsJulie Guidry Moulard, Louisiana Tech University, USA

Vice President for Membership-North AmericaAngeline Close, University of Texas at Austin, USA

Vice President for Membership-InternationalNicholas Paparoidamis, IESEG School of Management, France

Vice President for DevelopmentMichael Ewing, Deakin University, Australia

Secretary/TreasurerLauren Beitelspacher, Portland State University, USA

Co-Chair, Board of GovernorsJoseph F Hair, Jr , Kennesaw State University, USABarry J Babin, Louisiana Tech University, USA

Co-Director of International ProgramsJay D Lindquist, Western Michigan University, USABarry J Babin, Louisiana Tech University, USA

Director of ConsortiaGreg Marshall, Rollins College, USA

Associate Directors for ProgramsBrad D Carlson, Saint Louis University, USAD Todd Donavan, Colorado State University, USA


AMS BOARD OF GOVERNORS (2014-2016)

AMS BOARD OF GOVERNORS (2014-2016)

Barry J. BabinLouisiana Tech University, USACo-Chair (2010-2016)

Joseph F. Hair, Jr.Kennesaw State University, USA Co-Chair (2012-2018)

Gérard CliquetUniversité de Rennes, France (2010-2016)

John B. FordOld Dominion University, USA (2012-2018)

Michel LarocheConcordia University, Canada (2012-2018)

James R. LumpkinUniversity of Texas at Tyler, USA (2010-2016)

Leyland PittSimon Fraser University, USA (2010-2016)

Rosann SpiroIndiana University, USA (2012-2018)

Adel El-AnsaryUniversity of North Florida, USA (2014-2020)

Linda PriceUniversity of Arizona, USA (2014-2020)

Bodo SchleglmilchVienna University of Economics and Business Administration, Austria (2014-2020)

Eli JonesUniversity of Arkansas, USA (2014-2020)


2015 AMS World Marketing Congress – TRACK CHAIRS


Business-to-Business Marketing Paul Matthyssens, Antwerp Management School, BelgiumMichele Paulin, Concordia University, Canada

Consumer Behavior Andrea Bonezzi, New York University, USA Monika Lisjak, Erasmus University, The Netherlands

Marketing Mix Modeling Marc Fischer, University of Cologne, GermanyKoen Pauwels, Dartmouth University, USA

Digital and Social Media Marketing Charles Hofacker, Florida State University, USACarlos Flavián, University of Zaragoza, Spain

Entrepreneurship and Small Business Gaetano Aiello, University of Florence, ItalyAlberto Pezzi, University of Roma Tre, Italy

International MarketingSaeed Samiee, University of Tulsa, USABrian R Chabowski, University of Tulsa, USA

Cross-Cultural Research Catherine Demangeot, IESEG, FranceCheryl Nakata, University of Illinois at Chicago, USA

Health and Social Marketing Debbie Keeling, Loughborough University, UKTing Yu, University of New South Wales, Australia

Innovation and Creativity Eitan Muller, New York University, USASubin Im, Yonsei University, South Korea

Integrated Marketing Communications Don Schultz, Northwestern University, USAGayle Kerr, Queensland University of Technology, Australia



Marketing Research Methods Tulin Erdem, New York University, USARik Pieters, Tilburg University, The Netherlands

Marketing StrategyJohn Roberts, London Business School, UKRajendra K Srivastava, Singapore Management University, Singapore

Product and Branding Strategies Cleopatra Veloutsou, University of Glasgow, UKFrancisco Guzman, University of North Texas, USA

Pricing and Price-Related Issues Gurumurthy Kalyanaram, International University of Japan, JapanFabio Ancarani, Alma Mater Studiorum University of Bologna, Italy

Sensory Marketing Jean-Charles Chebat, HEC Montreal, CanadaMichela Addis, University of Roma Tre, Italy

Relationship Marketing Dennis B Arnett, Texas Tech University, USA Michael Wittmann, University of Southern Mississippi, USA

Retailing Jonathan Reynolds, Oxford University, UKDirk Morschett, University of Fribourg, Switzerland

Selling and Sales Management Othman Boujena, NEOMA Business School, FranceMichael Ahearne, University of Houston, USA

Services Marketing Jikyeong Kang, Asian Institute of Management, PhilippinesCalvin Wong, The Hong Kong Polytechnic University, People’s Republic of China

Advertising Communication Nancy Spears, University of North Texas, USAShintaro Okazaki, Universidad Autónoma de Madrid, Spain

Tourism and Hospitality Marianna Sigala, University of the Aegean, GreeceJudith Mair, University of Queensland, Australia



Luxury, Fashion, and Wine Marketing Alberto Mattiacci, University of Rome La Sapienza, ItalyEunju Ko, Yonsei University, South Korea

Distribution and Supply Chain Management Walfried Lassar, Florida International University, USADale Rogers, Arizona State University, USA

Doctoral Colloquium ChairJohn B Ford, Old Dominion University, USA

Conference Local-Arrangements ChairPierluigi Passaro, University of Bari Aldo Moro, Italy


Wednesday, 9:00 - 10:30 am

DAILY HIGHLIGHTS Wednesday, July 15, 2015

8:00 – 5:00 pm Registration, Room: Sala Barion10:30 – 11:00 am Refreshment Break, Room: Sala Feste12:30 – 2:00 pm Lunch on Your Own3:30 – 4:00 pm Refreshment Break, Room: Sala Feste 5:45 – 6:45 pm Wine Tasting, Room: Sala Messapia7:00 – 8:45 pm Reception including Olive Oil Tasting and

Cocktails, Room: Sala Messapia

DAILY HIGHLIGHTS Tuesday, July 14, 2015

2:00 – 4:00 pm Registration, Room: Sala Barion5:00 – 6:30 pm Welcome Reception, Salone degli Affreschi,

Università di Bari Aldo Moro

2015 AMS WMC Program Schedule


Session 1 1 Physical and Digital B2B InteractionsRoom: Sala JoniaSession Chair: Michele Paulin, Concordia University, Canada

Factors Determining Channel Selection in the German Trades Sector – An Analysis of Power Tool PurchasesNatalie de Jong, Baden-Württemberg Cooperative State University

Stuttgart, GermanyBenjamin Österle, Baden-Württemberg Cooperative State University

Stuttgart, GermanyMarc M. Kuhn, Baden-Württemberg Cooperative State University

Stuttgart, Germany

Gender and Similarity - Match or Mismatch: When Is B2B Sales Performance Better?Ozan Peneklioglu, Istanbul Technical University, TurkeyAyse Banu Elmadag Bas, Istanbul Technical University, Turkey

Value Co-creation in Project ExchangeKamran Razmdoost, University College London, UKHedley Smyth, University College London, UK



Session 1 2 Socially Responsible ConsumptionRoom: Sala JapigiaSession Chair: Tali Seger-Guttmann, Ruppin Academic Center, Israel

An Exploration of Socially Responsible Music ConsumptionTodd Green, Brock University, CanadaGary Sinclair, University of Stirling, UKJulie Tinson, University of Stirling, UK

Cause I’m Feeling Good! The Influence of Anticipated Emotions on Consumer Pro-environmental BehaviorZeinab Rezvani, Umea University, SwedenJohan Jansson, Umea University, Sweden

Does CSR Means Performance for Consumers? An Implicit Study in the Field of BankingCharlotte Lecuyer, Lyon University, FranceSonia Capelli, Lyon University, FranceWilliam Sabadie, Lyon University, France

Sustainability Living: Role of EmotionsMenuka Jayaratne, La Trobe University, AustraliaGillian Sullivan Mort, La Trobe University, AustraliaClare D’Souza, La Trobe University, Australia

Session 1 3 Consumer Behavior in RetailingRoom: Sala AusoniaSession Chair: Heiner Evanschitzky, Aston Business School, UK

Antecedents of Peripheral Services Cross-Buying BehaviorHeiner Evanschitzky, Aston University, UKNeeru Malhotra, Aston University, UKFlorian v. Wangenheim, ETH Zurich, SwitzerlandKatherine Lemon, Boston College, USA

Examining Reactive Customer Engagement Strategies in Online Shopping Cart Abandonment: A Regulatory Fit PerspectiveWilliam Northington, Idaho State University, USAJessica Ogilvie, University of Alabama, USAKris Lindsey, University of Alabama, USAKristy Reynolds, University of Alabama, USA

Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second Hand Goods Sold by Unknown Online RetailersLaura Salciuviene, Lancaster University Management School, UKAhmad Daryanto, Lancaster University Management School, UK



Session 1 4 Online CSR and Digital ReputationRoom: Sala Egnazia/SvevaSession Chair: Caroline Moraes, Coventry University, UK

Consumer Ethical Judgement and Controversial Advertising Avoidance on Social MediaCaroline Moraes, Coventry University, UKCarlos Ferreira, Coventry University, UKNina Michaelidou, Loughborough University, UKMichelle McGrath, University of Winchester, UK

Consumer Participation in CSR Campaigns on FacebookTeresa Treviño, EGADE Business School, Tecnológico de Monterrey,

Mexico

Corporate Brand Representations in B2B Companies’ WebsitesCláudia Simões, Open University Business School, UKMarcelo Perin, Pontifícia Universidade Católica do Rio Grande do Sul,

BrazilJaywant Singh, Kingston University, UK

Emphasizing the Cause in Cause-Related Marketing? Gaining Millennials Women’s Support for a Fashion Event through Facebook AppealsMichele Paulin, Concordia University, CanadaAela Salman, Concordia University, CanadaRonald J. Ferguson, Concordia University, CanadaKaspar Schattke, Concordia University, Canada

Session 1 5 Understanding ‘Health’ in MarketingRoom: Sala AbbresciaSession Chair: Debbie Keeling, Loughborough University, UK

Early Findings on Alcohol Consumption: A Licensed Premise Observation StudyNuray Buyucek, Griffith University, AustraliaSharyn Rundle-Thiele, Griffith University, Australia

Exploring the Dual Effects of Waiting on Satisfaction with Health ServiceYi-Fen Liu, National Kaohsiung First University of Science and

Technology, TaiwanJacob Y. H. Jou, Kaohsiung Medical University, TaiwanI-Ling Ling, National Chiayi University, Taiwan

Key Succesfactors for Brand Orientation in HealthcareGerrita Van der Veen, HU Business School, The NetherlandsJudith Tielen, HU Business School, The NetherlandsLucas Schuurmans, HU Business School, The NetherlandsDaan Bunke, HU Business School, The Netherlands



Predictors of HIV/AIDS-Related Behaviours within the Population of Kinshasa: The Impact of Socio-Demographic and Environmental FactorsLutete Christian Ayikwa, Tshwane University of Technology, South

AfricaJohan W. De Jager, Tshwane University of Technology, South Africa

Session 1 6 Country of Origin and EthnocentricityRoom: Sala MessapiaSession Chair: Aysegül Özsomer, Koç University, Turkey

Country Reputation, Brand Reputation and Company Reputation: Their Importance in Business-to-Business IndustriesElena Cedrola, University of Macerata, ItalyLoretta Battaglia, Catholic University of Milan, ItalyAnna Grazia Quaranta, University of Bologna, Italy

Fifty Years of Empirical Research on Country-Of-Origin Effects on Consumer Behavior: A Meta-AnalysisSaeed Samiee, University of Tulsa, USALeonidas C. Leonidou, University of Cyprus, CyprusBilge Aykol, Dokuz Eylul University, TurkeyBarbara Stöttinger, Wirtschaftsuniversität-Wien, AustriaPaul Christodoulides, Cyprus University of Technology, Cyprus

The Inconsistency of Ethnocentric Bias in the Dual-Attitude ModelTing-Hsiang Tseng, Feng Chia University, TaiwanGeorge Balabanis, City University London, UKMatthew Liu, University of Macau, Macao

Session 1 7 Doctoral ColloquiumRoom: Sala Appula Session Chair: John B. Ford, Old Dominion University, USA

The Moderating Role of Attention on Country-Of-Origin (COO) Effects: A Structured AbstractRenaud Frazer, Université de Lorraine, France

The Place of Memory in the Brand Relationship: Comparison between In-Store and Online Shopping ExperienceMichael Flacandji, University of Burgundy, France

What Leads to More Enjoyment, Choice or Personal Control?: Understanding the Role of Autonomy in Customer ParticipationTriparna Gandhi, University of Melbourne, Australia

10:30 – 11:00 am Refreshment Break Room: Sala Feste


Wednesday, 11:00 am – 12:30 pm


Session 2 1 Social Influence in MarketingRoom: Sala JapigiaSession Chair: Alessandro M. Peluso, University of Salento, Italy

Compensatory Advice Giving: How Experiencing a Need for Control Makes You Advise MoreAlessandro M. Peluso, University of Salento, ItalyAndrea Bonezzi, New York University, USAMatteo De Angelis, LUISS University, ItalyDerek D. Rucker, Northwestern University, USA

Does Decision-Making Speed Depend on Non-Interactive Others?Atsuko Inoue, Seikei University, JapanAtsunori Ariga, Rissho University, Japan

The Differential Influence of Advice and Opinions on Word-of-Mouth Recipients’ BehaviorMatteo De Angelis, LUISS University, ItalyAndrea Bonezzi, New York University, USADerek D. Rucker, Northwestern University, USAAlessandro M. Peluso, University of Salento, Italy

The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of ShoppersDanupol Hoonsopon, Chulalongkorn University, ThailandWilert Puriwat, Chulalongkorn University, Thailand

Session 2 2 Digital Strategy IRoom: Sala Egnazia/SvevaSession Chair: Angel Herrero-Crespo, University of Cantabria, Spain

Assessing Social Media e-visibility: A Framework to Compare Goods vs. Service FirmsIris Vilnai-Yavetz, Ruppin Academic Center, IsraelOlga Levina, Technische Universität Berlin, GermanyNataliia Medzhybovska, Odessa National Economic University, Ukraine

Developing and Validating the Measurement Scale of E-Marketing OrientationHui-Ling Huang, Chang Jung Christian University, TaiwanYue-Yang Chen, I-Shou University, Taiwan

Influence of Customer Orientation and Competitor Orientation on the Intention to Use Social Network Sites as a Communication Tool in Micro-EnterprisesÁngel Herrero-Crespo, Universidad de Cantabria, SpainJesús Collado-Agudo, Universidad de Cantabria, SpainHéctor San Martín-Gutiérrez, Universidad de Cantabria, Spain



The Research on Crowdsourcing Model and Its Influence on Business OperationTao Meng, Northeast University of Finance and Economics, People’s

Republic of ChinaXiaomin Lin, Northeast University of Finance and Economics, People’s

Republic of China

Session 2 3 Sustainability Issues in Supply Chain ManagementRoom: Sala AppulaSession Chair: Gopalkrishnan Iyer, Florida Atlantic University, USA

A Qualitative Exploration into the Micro-Foundations of Supply Chain RelationshipsLaDonna Thornton, University of Nebraska-Lincoln, USATerry Esper, University of Arkansas, USA

Does Third-Party Logistics Create a Synergy Effect on Firm PerformanceKenneth Kwong, Hang Seng Management College, People’s Republic

of China

Moving Sustainable Consumption From Hype to Reality Through the Value ChainGopalkrishnan Iyer, Florida Atlantic University, USASandra Rothenberger, Solvay Brussels School of Economics and

Management, Belgium

Session 2 4 Quantitative Applications of Marketing Research MethodsRoom: Sala JoniaSession Chair: Tulin Erdem, New York University, USA

Advertising Agency Compensation: Analyzing Trends in the U.S., in Global Markets, and in the Digital LandscapeDan Horsky, University of Rochester, USASharon Horsky, Bar-Ilan University, Israel

Aging and Decision Making: Insights from Mundane ChoicesVishal Singh, New York University, USAKarsten T. Hansen, University of California San Diego, USARomana Khan, Northwestern University, USA

Consumer Learning and Evolution of Consumer Brand PreferencesHai Che, Indiana University in Bloomington, USATülin Erdem, New York University, USAT. Sabri Öncü, United Nations Conference on Trade and Development,

Switzerland



Session 2 5 Contemporary Branding Topics IRoom: Sala MessapiaSession Chair: Sunil Thomas, California State University at Fullerton, USA

Growing without Getting BiggerAdrian Peretz, Oslo School of Management, NorwayLars Erling Olsen, Oslo School of Management, Norway

Product Complexity in Consumer Research: Literature Review and Implications for Future ResearchLisa M. Mützel, University of Koblenz-Landau, GermanyThomas Kilian, University of Koblenz-Landau, Germany

Brand Feminine Dimension Revisited: Exploring Brand Feminine PatternsSalim Azar, Université de Cergy-Pontoise, France

Session 2 6 Sensory MarketingRoom: Sala AusoniaSession Chair: Michela Addis, University of Roma Tre, Italy

Assessing the Role of Haptic Imagery in Print Advertising: An Empirical InvestigationGiovanni Pino, University of Salento, ItalyGianluigi Guido, University of Salento, ItalyCarla Tomacelli, University of Salento, ItalyMauro Capestro, University of Salento, Italy

Communication in Relief: Should we Embosse the Brand or the Product?Sonia Capelli, Lyon University, FranceFanny Thomas, Lyon University, FranceBruno Ferreira, Clermont University, France

The Conceptual Chain from Event Activities to Emotions to Atmosphere, and Sponsor Awareness and PatronageT. Bettina Cornwell, University of Oregon, USASteffen Jahn, University of Göttingen, GermanyWang Suk Suh, University of Oregon, USA

The Halo Effect in Fragrance Perception: The Relevance of the ‘Natural Ingredients’ ClaimVanessa Apaolaza, University of the Basque Country, SpainPatrick Hartmann, University of the Basque Country, SpainCristina López, University of the Basque Country, SpainCarmen Etxebarria, University of the Basque Country, SpainJose M. Barrutia, University of the Basque Country, Spain


Wednesday, 2:00 – 3:30 pm

Session 2 7 Fact or Fiction: Marketing Research Methods Continue to Improve in MeaningfulnessRoom: Sala AbbresciaSession Chair: Adilson Borges, NEOMA Business School, France

Do Bad Respondents Equal Poor Data Quality? Comparing a Regular Online United States Consumer Panel with a M-Turk PanelScott Smith, Qualtrics Inc., USACatherine Rossiter, University of New Mexico, USALinda L. Golden, University of Texas at Austin, USAGerald S. Albaum, University of New Mexico, USA

Debunking Beliefs about Student Samples in Marketing Research?David J. Ortinau, University of South Florida, USAJennifer Espinosa, University of South Florida, USA

What is Response Bias in Marketing Research Today?Yasemin Atinc, Texas A&M Commerce, USAGuclu Atinc, Texas A&M Commerce, USA

Opinions on the Use of Crowd Sourced Data in Marketing ResearchJohn B. Ford, Old Dominion University, USABarry J. Babin, Louisiana Tech University, USA

Discussants:William B. Locander, Loyola University, USAJean-Luc Hermann, University of Metz, FranceJoseph F. Hair, Jr., Kennesaw State University, USANina Krey, Louisiana Tech University, USA


Session 3 1 Expanding the Boundaries of Classical Advertising ApproachesRoom: Sala AbbresciaSession Chair: Gladys Torres Baumgarten, Ramapo College of New Jersey,

USA

Classical Music in Advertising: Brand Support or Detractor?Gladys Torres Baumgarten, Ramapo College of New Jersey, USAKathy Woodbury Zeno, Ramapo College of New Jersey, USAChristina Chung, Ramapo College of New Jersey, USA

Cross-Language Comparison of the Persuasive Effects of Typeface Shapes - A Conceptual FrameworkYi-Fen Liu, National Kaohsiung First University of Science and

Technology, TaiwanI-Ling Ling, National Chiayi University, TaiwanJacob Y. H. Jou, Kaohsiung Medical University, Taiwan



Generation Y College Aged Hispanic and White Cohorts’ Ethical Ideology Effects on Alcohol Advertising Appraisals: The Role of Strength of Ethnic Identification and Ethical AppraisalMiguel Angel Zúñiga, Morgan State University, USAIvonne M. Torres, New Mexico State University, USA

The Role of Anger in the Context of Consumer Reactions to Advertising IncongruitySilke Bambauer-Sachse, University of Fribourg, SwitzerlandPriska Heinzle, University of Fribourg, Switzerland

Session 3 2 IMC and the OrganizationRoom: Sala JoniaSession Chair: Don Schultz, Northwestern University, USA

Assessing the Impact of Internal Marketing Orientation on an Organization’s PerformanceMujahid Mohiuddin Babu, University of Manchester, UKJikyeong Kang, University of Manchester, UK

Is IMC ‘Marketing Oriented’?Philip Kitchen, ESC Rennes, France

Synergy and Integration of Multiple Media to Enhance Exposure and Impact of the Cinderella MediaTherese Roux, Tshwane University of Technology, South AfricaDe la Rey van der Waldt, Tshwane University of Technology, South

Africa

Session 3 3 Wine MarketingRoom: Sala AppulaSession Chair: Klaus-Peter Wiedman, University of Hannover, Germany

Networks and Relationships in Business to Business: Exploring the Use of LinkedIn by the Wine Sector.Sarah Quinton, Oxford Brookes University, UKDamien Wilson, Burgundy Business School, France

Terroir in a Bottle: Segmenting Consumer Choices in Generation YRoberta Capitello, University of Verona, ItalyLara Agnoli, University of Verona, ItalySteve Charters, ESC Dijon, FranceDiego Begalli, University of Verona, Italy

The Impact of Knowledge Type on the Acquisition of WineKaren Robson, Simon Fraser University, CanadaColin Campbell, Kent State University, USADebbie Vigar-Ellis, University of KwaZulu-Natal, South AfricaAlbert Caruana, University of Malta, MaltaLeyland Pitt, Simon Fraser University, Canada



Session 3 4 Strategy and Market Analysis Room: Sala JapigiaSession Chair: Dahan Gavriel, Western Galilee College, Israel

Customer Acquisition and Customer Retention in a Competitive IndustryIgor Sloev, Higher School of Economics, Russian FederationGerasimos Lianos, Southwestern University of Finance and Economics,

People’s Republic of China

Mergers and Acquisitions and Marketing Efficiency: Evidence from the US Banking IndustryMahabubur Rahman, Smurfit Business School, IrelandMary Lambkin, Smurfit Business School, Ireland

Organizational Antecedents of External Orientation: An Empirical Analysis of Customer and Competitor OrientationsDahan Gavriel, Western Galilee College, IsraelAviv Shoham, University of Haifa, Israel

Session 3 5 Corporate BrandingRoom: Sala MessapiaSession Chair: Jaywant Singh, Kingston University, UK

How Can a Corporate Brand (Oh Higher Education) Benefit from Social Networks in Its Internal Communication Strategy. The Case of Catholic University of Portugal - PortoTeresa Sofia Amorim Faria de Oliveira Lopes, Universidade Católica

Portuguesa, PortugalJoana César Machado, Universidade Católica Portuguesa, Portugal

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious OrientationElif Karaosmanoglu, Istanbul Technical University, TurkeyDidem Gamze Isiksal, Istanbul Technical University, Turkey

The Impact of Digital Corporate Branding on Consumer-Company IdentificationJaywant Singh, Kingston University, UKCláudia Simões, Open University, UK

Session 3 6 Customers, Employees and Service EnvironmentsRoom: Sala AusoniaSession Chair: Sudharshan Devanathan, University of Kentucky, USA

Do We Click at the First Sight? Exploring the Customer-Employee Instant Rapport in the First Service EncounterChih-Ying Chu, National Taiwan University, TaiwanJiun-Sheng Chris Lin, National Taiwan University, TaiwanHaw-Yi Liang, National Taiwan University, Taiwan



How Does Frontline Employees’ Perceived External Reputation Affect Service Innovation Implementation? A Dual-Paths ModelMario Schaarschmidt, University of Koblenz-Landau, GermanyGianfranco Walsh, University of Jena, Germany

Insights from Coworking Spaces as Unique Service Organizations: The Role of Physical and Social ElementsBamini Kpd Balakrishnan, RMIT University, AustraliaMark Leenders, RMIT University, AustraliaSiva Muthaly, RMIT University, Australia

Satisfying Customers through Satisfied Employees: Exploring the Emotional Mechanism Linking Employee Satisfaction and Customer SatisfactionHaw-Yi Liang, National Taiwan University, TaiwanJiun-Sheng Chris Lin, National Taiwan University, TaiwanChih-Ying Chu, National Taiwan University, Taiwan

Session 3 7 Service Quality and Satisfaction in Tourism and HospitalityRoom: Sala Egnazia/SvevaSession Chair: Georgia Zouni, University of Piraeus, Greece

Change in Expectation and Attitude over Time and the Role of Service Quality in a Tourism ContextSwinder Janda, Kansas State University, USAHong-Youl Ha, Dongguk University, South Korea

Exploring Resident versus Visiting Nationalities’ Perceptions on Airport Service QualityAngelos Pantouvakis, University of Piraeus, GreeceMaria Karakasnaki, University of Piraeus, GreeceMaria Francesca Renzi, University of Roma Tre, Italy

Exploring the Importance of Basic Hotel Attributes: A Focus on Senior Wellness TouristsVania Vigolo, University of Verona, ItalyAngelo Bonfanti, University of Verona, Italy

The Role of Satisfaction, Delight, and Gratitude in the Tourism and Hospitality IndustryTimothy Butler, University of Texas at Brownsville, USA

3:30 – 4:00 pm Refreshment Break Room: Sala Feste




Session 4 1 Marketing Mix ModelingRoom: Sala AppulaSession Chair: Marc Fischer, University of Cologne, Germany

Budget Allocation Decision Rules: Insights from Actual Firm BehaviorMarco Bertini, ESADE, SpainAlexander Edeling, University of Technology Sydney, Australia

Pre- and Post-Launch Effects of Publicity and Advertising on Sales of Hedonic GoodsAlexa Burmester, University of Hamburg, GermanyJan U. Becker, University of Hamburg, GermanyHarald van Heerde, Kühne Logistics University, GermanyMichel Clement, Massey University Auckland, Australia

Session 4 2 Pricing StrategiesRoom: Sala JoniaSession Chair: Gurumurthy Kalyanaram, International University of Japan,

Japan

Consumer Preferences for Bundles and Bundle Components with Odd and Even Price EndingsBernhard Baumgartner, University of Osnabrueck, GermanyAnjulie Hähnchen, University of Osnabrueck, Germany

Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price ClaimsSilke Bambauer-Sachse, University of Fribourg, SwitzerlandLaura Massera, University of Fribourg, Switzerland

Pricing Strategy in the Digital Era: A New TaxonomySarah Quinton, Oxford Brookes University, UK

Session 4 3 Branding in a Digital WorldRoom: Sala MessapiaSession Chair: Sahar Mousavi, Manchester Business School, UK

Consumer Engagement in an Online Brand Community: Development and Validation of a ScaleLaurence Dessart, University of Glasgow, UKCleopatra Veloutsou, University of Glasgow, UKAnna Morgan-Thomas, University of Glasgow, UK



Effects of Website Communication and Aesthetics on Consumer Attitudes to Brand Image in a Multi-Channel Retail Environment: A Best-Worst Scaling Approach.Owen Wright, Griffith University, AustraliaMichael Pascoe, Griffith University, Australia

The Effect of Negative Electronic Word of Mouth on Switching Intentions. A Social Interaction Utility Approach.Carla Ruiz-Mafe, University of Valencia, SpainJoaquin Aldas-Manzano, University of Valencia, SpainCleopatra Veloutsou, University of Glasgow, UK

Virtual Brand Communities: Pathways to Brand Trust?Sahar Mousavi, University of Manchester, UKStuart Roper, Bradford University, UKKathleen Keeling, University of Manchester, UK

Session 4 4 Relationship QualityRoom: Sala JapigiaSession Chair: Bob McDonald, Texas Tech University, USA

Achieving Relationship Termination Quality: A Conceptual ModelTing Yu, University of New South Wales, AustraliaChristopher White, RMIT University, Australia

Forgiveness in Buyer-Seller Relationships Gone BadNina Stuebiger, Justus-Liebig-University, GermanyJasmin Baumann, University of East Anglia, UKAlexander Haas, Justus-Liebig-University, GermanyKenneth Le Meunier-FitzHugh, University of East Anglia, UK

Relationship Communication and Relationship Quality as Predictors of Relationship ContinuitySanjit Kumar Roy, University of Western Australia, AustraliaMakam S Balaji, Taylor’s University, MalaysiaWalfried Lassar, Florida International University, USA

Sports Marketing with Relationship QualityNick Hajli, Newcastle University, UK

Session 4 5 Service EvaluationsRoom: Sala AusoniaSession Chair: Calvin Wong, The Hong Kong Polytechnic University,

People’s Republic of China

An Empirical Examination of Antecedent and Consequence of Service-Intensive Quality Evaluation within Bridal Retail SettingSasikarn Chatvijit Cook, University of North Carolina at Greensboro,

USAKittichai Watchravesringkan, University of North Carolina at

Greensboro, USA



Impact of National Contexts on Consumers’ Evaluation of Service in Developed and Emerging Markets: A Qualitative Study of British and Nigerian ConsumersEthelbert Osinachukwu Chukwuagozie, Manchester Business School, UKJikyeong Kang, Manchester Business School, UK

Interactive Effects of Service Attributes on Customer SatisfactionMatthew Liu, University of Macau, MacaoEliane Yan Li, University of Macau, MacaoJames Brock, Pacific Lutheran University, USA

Session 4 6 Consumer Behavior in Tourism and HospitalityRoom: Sala Egnazia/SvevaSession Chair: Angelos Pantouvakis, University of Piraeus, Greece

Do Customers Prefer Casinos with CSR? An Empirical StudyMatthew Liu, University of Macau, MacaoGuicheng Shi, Macau University of Science and Technology, MacaoTing-Hsiang Tseng, Fengchia University, Taiwan

Evaluating Tourist Behaviors during a Sports Mega Event. A Cross-Cultural AnalysisMarcello Risitano, University of Naples Parthenope, ItalyIlaria Tutore, University of Naples Parthenope, ItalyAnnarita Sorrentino, Unversity of Naples Parthenope, ItalyMichele Quintano, University of Naples Parthenope, Italy

Happiness, Willingness-to-Share and Materialism in the Experiential PurchaseI-Ling Ling, National Chiayi University, TaiwanYi-Fen Liu, National Kaohsiung First University of Science and

Technology, TaiwanEdwin Rajah, Auckland University of Technology, New Zealand

Hedonic Ethics: Understanding Tourists’ Self-Defined Ethical ExperiencesSheila Malone, Lancaster University, UK

Session 4 7 AMS – AFM Session: Insights from RAM: Marketing and Sustainable DevelopmentRoom: Sala AbbresciaSession Chairs: Nil Özçaglar-Toulouse, University of Lille 2, France

Amina Béji-Bécheur, University of Paris-Est, France

Recycling Household Waste: A Classification of the Logistics Used by ConsumersElisa Monnot, Université de Cergy-Pontoise, FranceFanny Reniou, Université Paris-Est Créteil, FranceAurélien Rouquet, NEOMA Business School, France


5:45 – 6:45 pm Wine Tasting Room: Sala Messapia

The Answer is Sustainable Marketing, when the Question Is: What Can We Do?Diane M. Martin, Aalto University, Finland John W. Schouten, Aalto University, Finland and University of St.

Gallen, Switzerland

Socio-Environmental Multi-Labelling and Consumer Willingness to PayIvan Dufeu, LUNAM Université – ONIRIS, FranceJean-Marc Ferrandi, LUNAM Université – ONIRIS, FrancePatrick Gabriel, Université de Bretagne Occidentale, FranceMarine Le Gall-Ely, Université de Bretagne Occidentale, France

5:45 – 6:45 pm Wine Tasting Room: Sala Messapia

7:00 – 8:45 pm Olive Oil Tasting and Cocktail Room: Sala Messapia


Thursday, 9:00 - 10:30 am

DAILY HIGHLIGHTS Thursday, July 16, 2015

8:00 – 5:00 pm Registration, Room: Sala Barion10:30 – 11:00 am Refreshment Break, Room: Sala Feste12:30 – 2:00 pm AMS WMC Recognition Luncheon,

Room: Sala Feste3:30 – 4:00 pm Refreshment Break, Room: Sala Feste5:45 – 8:00 pm Old City Walking Tour

Meeting in the Lobby


Session 5 1 IMC and the ConsumerRoom: Sala AppulaSession Chair: Philip Kitchen, ESC Rennes, France

The Effect of Congruence on the Attention and Sponsorship Processing: An Application of Neuromarketing by ElectroencephalogramManuel Alonso Dos Santos, Universidad Catolica de la Santisima

Concepcion, ChileSteve Baeza Abadie, Universidad Catolica de la Santisima Concepcion,

Chile

The Mediating Role of Integrated Corporate Communication on the Relationship between Organizational Culture and Market PerformanceLucia Porcu, University of Granada, SpainSalvador Del Barrio-García, University of Granada, SpainJuan Miguel Alcántara-Pilar, University of Granada, SpainEsmeralda Crespo-Almendros, University of Granada, Spain

Beyond Negative Liberties: The Role of the Brand as Value FacilitatorSilvia Biraghi, Università Cattolica del Sacro Cuore, ItalyRossella Gambetti, Università Cattolica del Sacro Cuore, ItalyGuendalina Graffigna, Università Cattolica del Sacro Cuore, ItalyDon Schultz, Northwestern University, USA



Session 5 2 International Capabilities and Market EntryRoom: Sala MessapiaSession Chair: Bilge Aykol, Dokuz Eylul University, Turkey

A Knowledge Perspective on the Uppsala and Born Global Internationalization ModelsLlynne Marie Plante, Carleton University, CanadaDaniel Gulanowski, Carleton University, CanadaNicolas Papadopoulos, Carleton University, Canada

Developing Capabilities in International Marketing in INVS: A Micro-Foundations ApproachGillian Sullivan Mort, La Trobe University, AustraliaJay Weerawardena, University of Queensland, AustraliaPeter Liesch, University of Queensland, Australia

International Performance: The Role of Inertia, Stability and Multinational FlexibilityTsipora Ehrlich, University of Haifa, IsraelAviv Shoham, University of Haifa, IsraelYoel Asseraf, Ruppin Academic Center, Israel

Marketing Capabilities and the ‘Salmon Run’ toward AdaptationYoel Asseraf, Ruppin Academic Center, IsraelAviv Shoham, University of Haifa, Israel

Session 5 3 Analysis MethodsRoom: Sala JapigiaSession Chair: Dennis Arnett, Texas Tech University, USA

Mining Data to Predict Churn Behaviour in the Insurance: A Case StudyFrancesco Schena, Lancaster University, UK

Politeness Matters: The Antecedents of Politeness on Customers-Firms Relationships in a Complaint SettingPierre-Nicolas Schwab, Solvay Brussels School of Economics &

Management, BelgiumLaurence Rosier, Université Libre de Bruxelles, BelgiumSandra Rothenberger, Solvay Brussels School of Economics &

Management, Belgium

The Importance of Customer Relationship Management (CRM) in the “Profitmeter”Miguel Guerreiro, Lusíada University, PortugalPaula Rodrigues, Lusíada University, Portugal



Session 5 4 Culture and Consumer ValuesRoom: Sala Egnazia/SvevaSession Chair: Nina Reynolds, University of Wollongong, Australia

Exploring the Impact of Empathy, Compassion, and Machiavellianism on Consumer Ethics in IndonesiaDenni Arli, Griffith University, AustraliaDudi Anandya, University of Surabaya, Indonesia

How an Individual’s Self-Construals, Cosmopolitan and Local Orientation Affect the Impact of the Four Self-Congruity Types on Brand AttitudeHector Gonzalez Jimenez, University of York, UKFernando Fastoso, University of York, UKKyoko Fukukawa, Bradford University, UK

Psychological Distance in Cause-Related Product Buying DecisionsTao Xue, Sheffield Hallam University, UKSarah Hong Xiao, Durham University, UKGopalkrishnan Iyer, Florida Atlantic University, USA

The Moderating Role of Language in the Relationship between Perceived Risk, Perceived Usability and Satisfaction OnlineJuan Miguel Alcántara-Pilar, University of Granada, SpainSalvador Del Barrio-García, University of Granada, SpainLucia Porcu, University of Granada, SpainEsmeralda Crespo-Almendros, University of Granada, Spain

Session 5 5 Innovations and Productivity in Service MarketingRoom: Sala AusoniaSession Chair: Jikyeong Kang, Asian Institute of Management, Philippines

Prosumption and Value-in-Use: The Complementary Role of Transaction Costs in S-D LogicJoe Cronin, Florida State University, USADuane M. Nagel, Florida State University, USABrian L. Bourdeau, Auburn University, USA

The Antecedents of Service Innovation: The Roles of Explorative and Exploitative Marketing CapabilitiesYue-Yang Chen, I-Shou University, TaiwanHui-Ling Huang, Chang Jung Christian University, Taiwan

The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra SectorTheresa Kirchner, Old Dominion University, USAEdward Markowski, OId Dominion University, USAJohn B. Ford, Old Dominion University, USA


Thursday, 11:00 am – 12:30 pm

Why B2B Firms Measure Service ProductivityGianfranco Walsh, University of Jena, GermanyHeiner Evanschitzky, Aston Business School, UKMario Schaarschmidt, University of Koblenz, GermanyPeter Walgenbach, University of Jena, GermanySharon Beatty, University of Alabama, USA

Session 5 6 Sales Management IRoom: Sala JoniaSession Chair: Othman Boujena, NEOMA Business School, France

How Do Firms Value their Sales Organizations?Alireza Keshavarz, HEC Paris, FranceDominique Rouziès, HEC Paris, France

Toward a Global Perspective of Sales Strategy ComponentsXavier Martin, Novancia Business School, France

Sales and Marketing, and Customer Relationships: A Structured AbstractKenneth Le Meunier-FitzHugh, University of East Anglia, UKLeslie Caroline Le Meunier-FitzHugh, University of East Anglia, UK

Session 5 7 Recent Research in Pricing: Issues and OpportunitiesRoom: Sala AbbresciaSession Chair: Russell Winer, New York University, USA

Panelists:Russell Winer, New York University, USAGurumurthy Kalyanaram, International University of Japan, JapanHeiner Evanschitzky, Aston Business School, UKKishore Gopalakrishna Pillai, Bradford University, UK

10:30 – 11:00 am Refreshment Break Room: Sala Feste


Poster Session

Commercial Programs: Improving Eating and Exercising Behaviour to Reduce Weight through Increased Self-efficacyJoy Parkinson, Griffith University, Australia

CEOs Who Tweet: Metaphors and Gendered CommunicationDaniel Ladik, Seton Hall University, USAWilliam H. Locander, University of Texas - Pan American, USA



Consumer Information Processing across M-Commerce, E-Commerce and In-StoreMoutusy Maity, Indian Institute of Management Lucknow, IndiaMayukh Dass, Texas Tech University, USA

Neuromarketing: The Effect of Attitudes on the Perception of External Business Communication.Simon Pfaff, Baden-Württemberg Cooperative State University

Stuttgart, GermanyKristina Kovac, Baden-Württemberg Cooperative State University


Stuttgart, GermanyNatalie de Jong, Baden-Württemberg Cooperative State University

Stuttgart, Germany

The Relationship between Gender, Product Category and the Constructs of Private Label Brand Perception in Zimbabwe.Sarah Nyengerai, Bindura University of Science Education, Zimbabwe

The Role and the Implications of Online Reviews for the Relationship between Consumers and Online Service FirmsLaura Salciuviene, Lancaster University Management School, UKNitin Sanghavi, Manchester Business School, UKClaudio De Mattos, University of Manchester, UKMary McGuffog, Manchester Business School, UKJain Kumar, Manchester Business School, UK

Session 6 1 Brands and Relationships in B2BRoom: Sala AppulaSession Chair: Luca Carrubbo, University of Cassino, Italy

Factors Influencing Trust and Commitment in Business to Business Market: A Study on the Distribution Sector of Industrial SuppliesMariana Linhares, Universidade Fumec, BrazilJose Marcos Mesquita, Universidade Fumec, BrazilKleinia Viana, Universidade Fumec, BrazilPatricia Moreira, Universidade Fumec, Brazil

Relationship Management amidst OEM Demands for Supplier Price Cuts: A Cross-Industry StudyR. Mohan Pisharodi, Oakland University, USAJohn Henke, Jr., Oakland University, USARavi Parameswaran, Oakland University, USA

The Effect of Brands In B2B Purchasing Decisions: “The Feather that Tips the Balance”?Vanessa Reit, Baden-Württemberg Cooperative State University


Stuttgart, Germany



Session 6 2 The Dark Side of Marketing: Brand Addiction and Accumulative Buying BehaviorRoom: Sala JapigiaSession Chair: Monika Lisjak, Erasmus University, The Netherlands

Between Frenzy and Collection: Towards a Characterization of Female Accumulative Buying BehaviorOthman Boujena, NEOMA Business School, FranceIsabelle Ulrich, NEOMA Business School, FranceCoralie Damay, ISC Paris Business School, FranceLaetitia Chicheportiche, NEOMA Business School, France

Brand Addiction: A New Concept for Understanding Consumer Brand BehaviourMona Mrad, University of Manchester, UKCharles Cui, University of Manchester, UK

Consumer Experiences of Marketing: Pervasive, Problematic and in Need of a Caring PerspectiveTeresa Heath, University of Nottingham, UKLisa O’Malley, University of Limmerick, Ireland

Exploring Voids and Consumer AddictionEmily Chung, RMIT University, AustraliaFrancis Farrelly, RMIT University, AustraliaMichael Beverland, University of Bath, UK

Session 6 3 Brands, Brand Origins, and ConsumersRoom: Sala MessapiaSession Chair: Mark Cleveland, University of Western Ontario, Canada

A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and Perceived Manipulative IntentJohn B. Ford, Old Dominion University, USADan Petrovici, University of Kent, UKJeryl Whitelock, University of Bradford, UKJean-Luc Herrmann, University of Lorraine, FranceChristian Dianoux, University of Lorraine, France

Chinese Brands in the Global Marketplace: A Theoretical UnderpinningClaude Chailan, EM Strasbourg Business School, France

Do Consumers in Developing Countries Prefer Global Brands because They Are Global or because They Are Foreign?Fernando Fastoso, University of York, UKNina Reynolds, University of Wollongong, Australia

Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and FranceMark Cleveland, University of Western Ontario, CanadaBoris Bartikowski, Kedge Business School, France



Session 6 4 Experimental MethodsRoom: Sala JoniaSession Chair: Rik Pieters, Tilburg University, The Netherlands

Boosting Promotional Effectiveness with Thoughtful Product DisplaysMarco Bertini, ESADE, Spain Ana Valenzuela, Baruch College, USAMitja Pirc, A.T. Kearney, USA

Mediation Analysis Is a Mess: Conditions and Communication of Causal InferenceRik Pieters, Tilburg University, The Netherlands

Offline Assortment Optimization in the Presence of an Online ChannelDaria Dzyabura, New York University, USASrikanth Jagabathula, New York University, USA

Session 6 5 Meet the EditorsRoom: Sala AbbresciaSession Chair: O.C. Ferrell, Belmont University, USA

Panelists:O.C. Ferrell, Journal of the Academy of Marketing ScienceLinda Ferrell, Academy of Marketing Science ReviewBarry J. Babin and David J. Ortinau, Journal of Business ResearchJohn B. Ford, Journal of Advertising ResearchCleopatra Veloutsou, Journal of Product and Brand ManagementBrian Ratchford, Journal of Interactive MarketingNil Oczaglar-Toulouse, Recherche et Applications en Marketing (RAM)Matthew Robson, Journal of International Marketing

Session 6 6 Relationship Quality and Customer RetentionRoom: Sala AusoniaSession Chair: Gianfranco Walsh, University of Jena, Germany

Examining Customer Referral Reward Programs: Does Reward Fairness Matter?David Dose, University of Jena, GermanyGianfranco Walsh, University of Jena, Germany

Projecting the Outcomes of Consumer-Brand Value Congruence: The Mediating Role of Relationship QualityTamer Elsharnouby, Qatar University, State of QatarMohamed Elsharnouby, Cairo University & Hull University, UKChanaka Jayawardhena, Hull University, UKAlaa Elbedweihy, Cairo University & Hull University, UK

What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer RetentionJiun-Sheng Chris Lin, National Taiwan University, TaiwanChih-Ying Chu, National Taiwan University, TaiwanHaw-Yi Liang, National Taiwan University, Taiwan


12:30 – 2:00 pm AMS WMC Recognition Luncheon Room: Sala Feste

Session 6 7 Competitiveness, Innovativeness and PerformRoom: Sala JoniaSession Chair: Swinder Janda, Kansas State University, USA

A Holistic Approach to the Effects of Fandom: An Application of Self-Expansion TheoryLuke Chiang Lanlung, Yuan Ze University, TaiwanAikaterini Manthiou, NEOMA Business School, FranceCindy Yunhsin Chou, Yuan Ze University, Taiwan

Host Residents’ Perceptions towards Sports Events. A SEM Analysis InvestigationGeorgia Zouni, University of Piraeus, GreeceDimitra Lykoudi, University of Piraeus, Greece

Innovativeness and Market Orientation as Forerunners of the New Service Added Value and Performance in the Hotel IndustryPrimitiva Pascual-Fernández, University of Oviedo, SpainJosé Ángel López-Sánchez, University of Extremadura, SpainJavier Reynoso, EGADE Business School, MexicoMaría Leticia Santos-Vijande, University of Oviedo, Spain

Tempest in a Tea-Pot or a Crisis on the Sea: An Analysis of the Effect of Spectacular Cruise FailuresP. Sergius Koku, Florida Atlantic University, USA

The Role of Wine Tourism in Italian SMES’ Internationalization: Eight CasesTiia Vissak, University of Tartu, EstoniaBarbara Francioni, University of Urbino, ItalyFabio Musso, University of Urbino, Italy

12:30 – 2:00 pm AMS WMC Recognition Luncheon Room: Sala Feste

Thursday, 2:00 – 3:30 pm

Session 7 1 Fostering Brand EquityRoom: Sala JapigiaSession Chair: Teresa Heath, Nottingham University, UK

Olympic Games: Does the Host Location Matter?Anahit Armenakyan, Nipissing University, CanadaLouise A. Heslop, Carleton University, CanadaIrene R. Lu, Carleton University, CanadaJohn Nadeau, Nipissing University, CanadaNorm O’Reilly, Ohio University, USA



Product Failure: Severity and Locus of Causality Effects on Brand EvaluationsSujin Song, Korea University, South KoreaDan Sheinin, University of Rhode Island, USASukki Yoon, Bryant University, USA

The Devil You Know: Service Failures, Self-Esteem, and Behavioral LoyaltyIrene Consiglio, Erasmus University, The NetherlandsStijn M.J. van Osselaer, Cornell University, USA

Session 7 2 Digital Strategy IIRoom: Sala Egnazia/SvevaSession Chair: Flávio Brambilla, Universidade de Santa Cruz do Sul, Brazil

A New Challenge for Luxury Brands: How Firms Manage the UGCsCecilia Casalegno, University of Turin, ItalyFabrizio Mosca, University of Turin, Italy

Impact of Firm Created Content on User Generated Content: Using Twittiment as a Social Media Monitoring Tool to Explore TwitterNora Lado, University Carlos III Madrid, SpainManuel Ceballos, University Carlos III Madrid, SpainAngel García Crespo, University Carlos III Madrid, Spain

The Effects of Quality Signals through Website Context Based on Trust in the Internet ServiceFlávio Brambilla, Universidade de Santa Cruz do Sul, BrazilCiro Gusatti, Universidade de Santa Cruz do Sul, Brazil

The Impact of Recommendations on the Cross-Channel Shopping BehaviorCarlos Flavián, University of Zaragoza, SpainRaquel Gurrea, University of Zaragoza, SpainCarlos Orus, University of Zaragoza, Spain

Session 7 3 EntrepreneurshipRoom: Sala AppulaSession Chair: Alberto Pezzi, University of Roma Tre, Italy

Entrepreneurial Constraints on Women in ChilePaulina Santander, Universidad Técnica Federico Santa María, ChileCristobal Fernandez, Universidad Técnica Federico Santa María, ChileJorge Cea, Universidad Técnica Federico Santa María, ChileDiego Yañez, Universidad Técnica Federico Santa María, ChileConstanza Doll, Universidad Técnica Federico Santa María, Chile

Networking Entrepreneurship in Non-Technology Sectors: The Case of Olive OilSabrina Spallini, University of Bari Aldo Moro, ItalyAntonia Rosa Gurrieri, University of Foggia, Italy



What Drives Female Entrepreneurship in Japan?Ayumi Inaba, Middlesex University, UKShing-Wan Chang, Middlesex University, UK

Session 7 4 The Social, the Mobile and the Robotic of Health and Social MarketingRoom: Sala JoniaSession Chair: Ting Yu, University of New South Wales, Australia

Designing Mobile Applications for Healthcare Professional Use: A Services Marketing PerspectiveAthanasia Daskalopoulou, Manchester Business School, UKKathleen Keeling, Manchester Business School, UKNikolay Mehandjiev, Manchester Business School, UKRowan Pritchard Jones, St. Helens & Knowsley NHS Trust, Liverpool

University, UK

Make it More Authentic: The Drivers of Positive Ad Evaluations in Co-Created Health CommunicationsDavide Orazi, University of Melbourne, AustraliaMax Theilacker, University of Melbourne, AustraliaLiliana Bove, University of Melbourne, AustraliaJing Lei, University of Melbourne, Australia

Re-Examining Value Co-Creation in the Age of Interactive Service RobotsDebbie Isobel Keeling, Loughborough University, UKWilly Barnett, University of Manchester, UKAdrienne Foos, University of Manchester, UKThorsten Gruber, Loughborough University, UKKathleen Keeling, University of Manchester, UKLinda Nasr, University of Manchester, UK

Session 7 5 Brand Equity and Brand ValueRoom: Sala MessapiaSession Chair: Nebojsa Davcik, ISCTE-IUL, Portugal

Managing Customer Based Brand Equity (CBBE) through Brand Knowledge ManagementManqoosh Ur Rehman, University of Management & Technology,

Islamic Republic of PakistanA. Rashid Kausar, University of Management & Technology, Islamic

Republic of Pakistan

Multiple Stakeholders’ Perspectives on Franchisee Brand BenefitsNabil Ghantous, Qatar University, State of QatarFerry Jaolis, Aix Marseille Université, France

The Role of Brand Equity in Solving the Ambiguity of Firm Performance under Dynamic ConditionsNebojsa Davcik, ISCTE-IUL, PortugalMonika Koppl-Turyna, ISCTE-IUL, Portugal



Towards a Model for Consumer Based Brand Equity of Television News Channels and the Moderating Effects of DemographyMadhupa Bakshi, NSHM Academy, IndiaPrashant Mishra, IIM, India

Session 7 6 Nostalgia and Services MarketingRoom: Sala AusoniaSession Chair: Jelena Spanjol, University of Illinois at Chicago, USA

“I’m Not Old Enough!” Why Older Single Women Are Not Engaging in Retirement Planning ServicesFoula Kopanidis, RMIT University, AustraliaLinda Robinson, RMIT University, AustraliaMichael Shaw, RMIT University, Australia

Consumer Co-Production in Prolonged and Complex Services: The Case of Medication Adherence in Chronically Ill IndividualsJelena Spanjol, University of Illinois at Chicago, USAAnna Cui, University of Illinois at Chicago, USACheryl Nakata, University of Illinois at Chicago, USALisa Sharp, University of Illinois at Chicago, USAStephanie Crawford, University of Illinois at Chicago, USAYazhen Xiao, University of Illinois at Chicago, USAMary Beth Watson-Manheim, University of Illinois at Chicago, USA

Financial Services for the Poor: The Case for a Catholic BankP. Sergius Koku, Florida Atlantic University, USA

Nostalgic Consumption – Does It Also Work for Services?Tali Seger-Guttmann, Ruppin Academic Center, IsraelIris Vilnai-Yavetz, Ruppin Academic Center, Israel

Session 7 7: New Directions in Cross-Cultural Consumer ResearchRoom: Sala AbbresciaSession Chair: Cheryl Nakata, University of Illinois at Chicago, USA

Panelists:Cheryl Nakata, University of Illinois at Chicago, USACharles Cui, Manchester Business School, UKCatherine Demangeot, IESEG, FranceStephanie Capparrel, The Wall Street Journal, USAMaurice Cox, PepsiCo, USA



Thursday, 4:00 - 5:30 pm


Session 8 1 Exploring Creative Ad StrategiesRoom: Sala AusoniaSession Chair: Kirsten L. Cowan, NEOMA Business School, France

Antecedents of Attitudes toward SMS Advertising in the UKMehran Darabi, University of Salford, UKPeter Reeves, University of Salford, UKSunil Sahadev, University of Salford, UK

Exploring the Drivers of Customer Acceptance of SMS Advertising in the Emerging MarketDenni Arli, Griffith University, AustraliaFandy Tjiptono, Monash University, Malaysia

The Dual Pathway of Ad Persuasion Using Celebrity EndorsersTanya Drollinger, University of Lethbridge, CanadaShengchen Huang, University of Lethbridge, CanadaMike Basil, University of Lethbridge, Canada

The Tail Wagging the Dog: To What Extent is Marketing Strategy Sacrificed for Creativity?Jaafar El-Murad, University of Westminster, UKTracey Oliveira, Argus Advisory Group, UK

What Really Drives Creative Choices in an Advertising Agency?Douglas West, King’s College, UKGeorge Christodoulides, Birkbeck University of London, UKJennifer Bonhomme, JWT London, UK

Session 8 2 Multicultural MarketplacesRoom: Sala JapigiaSession Chair: Charles Cui, Manchester Business School, UK

A Cross Cultural Approach to Annual Report through Impression ManagementSalvatore Romanazzi, Italian Ministry of Economy and Finance, ItalyLuca Petruzzellis, University of Bari Aldo Moro, ItalyRoberto Aguiari, University of Roma Tre, Italy

Anxiety about Cultural Dilution and Adoption of a Global LifestyleAmro Maher, Qatar University, State of Qatar

National Homophily in Multicultural Newcomer Networks: A Structured AbstractConstantinos N. Leonidou, University of Leeds, UKKishore Gopalakrishna Pillai, University of Bradford, UKXuemei Bian, University of Kent, UK



The Myth of Self-Centeredness in Materialism: Reconciling Collectivism and Materialism in AsiaSandra Awanis, Lancaster University, UKBodo Schlegelmilch, WU Vienna, AustriaCharles Cui, Manchester Business School, UK

Session 8 3 Youth and Mobile ChannelsRoom: Sala Egnazia/SvevaSession Chair: Thilo Kunkel, Temple University, USA

Are Operating Systems of Smart Phones Relevant in Behavioral Intention to Use Mobile Internet?F. Javier Rondan-Cataluña, University of Seville, SpainJorge Arenas-Gaitán, University of Seville, SpainPatricio E. Ramirez-Correa, Catholic University of the North, ChileAntonio Navarro-Garcia, University of Seville, Spain

Consumer Engagement through Gamified Mobile AppsThilo Kunkel, Temple University, USADaniel C. Funk, Temple University, USA

Experiencing Brand on Mobile Augmented RealityShing-Wan Chang, Middlesex University, UKYuri Heikal Siregar, Middlesex University, UK

Facebook Fascination of Tweenies: Some Demographic InsightsMadhupa Bakshi, NSHM Academy, India

Session 8 4 (Extra)Ordinary Social Marketing IssuesRoom: Sala JoniaSession Chair: Gerrita van der Veen, HU Business School, The

Netherlands

Promoting Renewable Energy Adoption: Environmental Knowledge Vs. Fear AppealsPatrick Hartmann, University of the Basque Country, SpainVanessa Apaolaza, University of the Basque Country, SpainClare D’Souza, La Trobe University, AustraliaJose M. Barrutia, University of the Basque Country, SpainCarmen Echebarria, University of the Basque Country, Spain

Segmenting Australian High School Students Utilising a Two Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol ProgramTimo Dietrich, Griffith University, AustraliaSharyn Rundle-Thiele, Griffith University, AustraliaLisa Schuster, Griffith University, AustraliaJason Connor, University of Queensland, AustraliaJudy Drennan, Queensland University of Technology, AustraliaRebekah Russell-Bennett, Queensland University of Technology,

AustraliaCheryl Leo, Murdoch University, Australia



What Are We Fighting for? The Influence of Perceptions of Risk, Values, Benefits and Enjoyment in Karate Club MembershipFoula Kopanidis, RMIT University, AustraliaMichael Shaw, RMIT University, Australia

What Is the Lived Experience of Trafficked Persons in Nigeria? Existential Phenomenological Insights from a Formative Social Marketing Study of Human Trafficking in NigeriaAbi Badejo, Griffith University, Australia

Session 8 5 Fashion and Luxury MarketingRoom: Sala AppulaSession Chair: Alberto Mattiacci, University of Roma La Sapienza, Italy

Development and Validation of a Fashion Readiness ScaleCheng-Chieh Hsiao, Shih Hsin University, TaiwanFang-Mei Liu, Institute for Information Industry, Taiwan

Effect of Mass-Customization on Willingness to Pay: A Spotlight Effect PerspectiveSaeedeh Rezaee Vessal, Université Pierre-Mendès-France, FrancePierre Valette Florence, Université Pierre-Mendès-France, FranceHaithem Guizani, Sciences Po Grenoble, France

How to Make Better Consumers in Luxury: The Role of Shame and EmpathyCesare Amatulli, University of Salento, ItalyAlessandro M. Peluso, University of Salento, ItalyRichard P. Bagozzi, University of Michigan, USAIsabella Soscia, SKEMA Business School, FranceGianluigi Guido, University of Salento, ItalyMatteo De Angelis, LUISS, Italy

Session 8 6 Internal/Services BrandingRoom: Sala MessapiaSession Chair: John Kehagias, Hellenic Open University, Greece

A Distinct Impact of the Brand Management System on Brand Performance across Service and Product Business SectorsMathieu Dunes, University of Paris Dauphine, FranceBernard Pras, DRM ERMES, France

My Brand? Your Brand? Or Our Brand? Integrating Retail Front-Line Employees Post an Acquisition.Keith Glanfield, Aston Business School, UKLeslie de Chernatony, Aston Business School, UKYannis Suvatjis, Swiss Alpine Centre, Greece

Towards an Enhanced Model for Customer Patronage. A Structured AbstractIrini Rigopoulou, Athens University of Economics and Business, GreeceJohn Kehagias, Hellenic Open University, Greece


5:45 – 8:00 pm Old City Walking Tour Meeting in the Lobby

Session 8 7 Marketing in Economic DownturnsRoom: Sala AbbresciaSession Chair: Aysegül Özsomer, Koç University, TurkeySession Discussant: Peren Özturan, VU University Amsterdam, The

Netherlands

Who Gets Hurt in a Local Economic Crisis: Learning Orientation and International Dependence Effects Peren Özturan, VU University Amsterdam, The NetherlandsAysegül Özsomer, Koç University, TurkeyStefan Wuyts, Koç University, TurkeyRik Pieters, Tilburg University, The Netherlands

The Role of Market Orientation and Organizational Learning in Managing Economic Crisis: The Case of GreeceAysegül Özsomer, Koç University, TurkeyPaulina Papastathopoulou, Athens University of Economics and

Business, GreeceMarkos Tsogas, University of Piraeus, Greece

The Impact of Imitation in Advertising Spending across Business Cycles: How Companies Follow Similar BrandsPeren Özturan, VU University Amsterdam, The NetherlandsKoen Pauwels, Ozyegin University, TurkeyAysegül Özsomer, Koç University, Turkey

5:45 – 8:00 pm Old City Walking Tour Meeting in the Lobby


Friday, 9:00 - 10:30 am

Friday, 9:00 - 10:30 am

Session 9 1 Gift Giving and SharingRoom: Sala JapigiaSession Chair: Li-Wei Mai, University of Westminster, UK

Complexity of Dyadic Gift Giving Forms: A New FrameworkInes Illodo, Nottingham University, UKTeresa Heath, Nottingham University, UKCaroline Tynan, Nottingham University, UK

Female Self-Gifts Buying Behavior: Impulse Purchase and Product InvolvementLi-Wei Mai, University of Westminster, UKLaurence Kemp, University of Westminster, UKKleopatra Konstantoulaki, University of Westminster, UK

From Ownership to Sharing, through Barter Communities: Motivations, Behaviors, and Value at Zerorelativo.comDaniele Dalli, University of Pisa, ItalyFulvio Fortezza, University of Ferrara, Italy

Mixing Friendship with Money: Guests’ Monetary Gifts and Consumption at Social EventsYaniv Shani, Tel Aviv University, IsraelShai Danziger, Tel Aviv University, IsraelMarcel Zeelenberg, Tilburg University, The Netherlands

DAILY HIGHLIGHTS Friday, July 17, 2015

8:30 – 5:00 pm Registration, Room: Sala Barion10:30 – 11:00 am Refreshment Break, Room: Sala Feste12:30 – 2:00 pm Lunch on Your Own3:30 – 4:00 pm Refreshment Break, Room: Sala Feste8:00 pm President’s Reception and Gala Dinner,

Villa De Grecis Buses will depart from the Venue at 7:30 pm


Friday, 9:00 - 10:30 am

Session 9 2 Reviews and Word-of-MouthRoom: Sala Egnazia/SvevaSession Chair: Sarah Küsgen, RWTH Aachen University, Germany

Disagreement in Online Ratings: The Effect of Standard Deviation and Skewness of Customer Rating Distributions on Product Quality PerceptionsSarah Küsgen, RWTH Aachen University, GermanySören Köcher, TU Dortmund University, GermanyStefanie Paluch, RWTH Aachen University, Germany

Social Media and Word of MouthNick Hajli, Newcastle University, UK

The Influence of Different Types of Online Interaction on Brand AttitudesAgnieszka Zablocki, WU Vienna, AustriaBodo Schlegelmilch, WU Vienna, Austria

The Relationship between Viral Marketing, Purchase Intention and Brand Visibility: Study with Brazilian CustomersJose Marcos Mesquita, Universidade Fumec, BrazilKleinia Viana, Universidade Fumec, BrazilMariana Linhares, Universidade Fumec, BrazilPatricia Moreira, Universidade Fumec, Brazil

Session 9 3 Innovation and CreativityRoom: Sala JoniaSession Chair: Subin Im, Yonsei University, South Korea

Customer Interaction as a Source for Innovation? Evidence from Hybrid OfferingsMario Schaarschmidt, University of Koblenz-Landau, GermanyGianfranco Walsh, University of Jena, Germany

Don’t Pester Me! Unwanted Incremental InnovationJelena Spanjol, University of Illinois at Chicago, USAYazhen Xiao, University of Illinois at Chicago, USA

Predictable Patterns of InnovationPhilip Stern, Exeter University and Ehrenberg Bass Institute, UKMalcolm Wright, Massey University and Ehrenberg Bass Institute, New

ZealandMargaret Faulkner, University of South Australia and Ehrenberg Bass

Institute, AustraliaRoman Konopka, Massey University, New Zealand

The Paradox of Customer Participation in the New Product Development ProcessTodd Morgan, Kent State University, USAMichael Obal, University of Massachusetts Lowell, USA


Friday, 9:00 - 10:30 am

Unpacking a Portion of Prospect Theory Using fRMI AnalysisDon Schultz, Northwestern University, USAVijay Viswanathan, Northwestern University, USAMartin Block, Northwestern University, USA

Session 9 4 Service FailureRoom: Sala AusoniaSession Chair: Alastair Tombs, University of Queensland, Australia

Customer Coping Behaviour during Service Failures: The Role of Self-Efficacy and Failure SeverityJaywant Singh, Kingston University, UKBenedetta Crisafulli, Kingston University, UKSanjit Kumar Roy, University of Western Australia, Australia

Customers’ Attribution of Blame when Other Customers Enhance or Destroy the Service OfferingAlastair Tombs, University of Queensland, AustraliaJoerg Finsterwalder, University of Canterbury, New Zealand

Does Incivility Cost? Examining the Effects of Incivility in Service SettingsMehmet Okan, Istanbul Technical University, TurkeyAyse Banu Elmadag Bas, Istanbul Technical University, TurkeySelime Sezgin, Istanbul Bilgi University, Turkey

Knocking Opportunities: The Impact of Damage Values on Opportunistic Customer Claiming Behavior after Service FailureSören Köcher, TU Dortmund University, GermanySarah Küsgen, RWTH Aachen University, GermanyHartmut H. Holzmüller, TU Dortmund University, Germany

Session 9 5 Tourism Destination MarketingRoom: Sala AppulaSession Chair: Sheila Malone, Lancaster University, UK

A Proposed Benchmark Analysis of the Connection between Wine Production and Destination PerceptionMichelle Bonera, Università degli Studi di Brescia, ItalyAlessandro Bigi, Royal Institute of Technology KTH, Sweden

Community Destination Branding: Potential and ParadoxSamantha Murdy, University of Strathclyde, UKMatthew Alexander, University of Strathclyde, UK

Political Tourism/Tourist Revisited: Extending the Concept in a Developing Country’s Point of View – A Thought-Provoking Case from TurkeyNihat Anil, Kirklareli University, TurkeyGregor Pfajfar, University of Ljubljana, SloveniaTugba Kocabiyik, Gediz University, Turkey


Friday, 11:00 am – 12:30 pm

Technology and Cultural Heritage Tourism: Can Technology Have an Impact on Word-Of-Mouth and Territorial Attractiveness?Laura Di Pietro, University of Roma Tre, ItalyRoberta Guglielmetti Mugion, University of Roma Tre, ItalyMaria Francesca Renzi, University of Roma Tre, ItalyMartina Toni, University of Roma Tre, Italy

Session 9 6 Panel Discussion: Issues in International Marketing: Looking at Research in Marketing from Emerging EconomiesRoom: Sala MessapiaSession Chair: John B. Ford, Old Dominion University, USA

Panelists:Adilson Borges, NEOMA Business School, FrancePaulo Prado, Universidade Federal do Paraná, BrazilBarry J. Babin, Louisiana Tech University, USANina Krey, Louisiana Tech University, USA

Friday, 11:00 am – 12:30 pm

Session 10 1 Consumer MotivationRoom: Sala JapigiaSession Chair: Andrea Bonezzi, New York University, USA

A Longitudinal Study on Consumer Behavior: The Synthesized Model of the Theory of Planned Behavior, Self-Determination Theory and PlanningCindy Yunhsin Chou, Yuan Ze University, TaiwanChih-Hsuan Huang, Tunghai University, TaiwanSue-Ming Hsu, Tunghai University, Taiwan

Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status SymbolSilvia Bellezza, Harvard Business School, USANeeru Paharia, Georgetown University, USAAnat Keinan, Harvard Business School, USA

Engaging Consumers in the Arts: Developing the Arts Engagement ConstructElyria Kemp, University of New Orleans, USA


Friday, 11:00 am – 12:30 pm

Session 10 2 Online ReviewsRoom: Sala Egnazia/SvevaSession Chair: Iryna Pentina, University of Toledo, USA

Exploring Antecedents and Consequences of Yelp Review PersuasivenessIryna Pentina, University of Toledo, USA

Factors Affecting Online Review Helpfulness: Review and Reviewer ComponentsSahar Karimi, Edge Hill University, UKFang Wang, Wilfrid Laurier University, Canada

How People Evaluate a Product in an Online Environment: The Role of Uncertainty and Liking FeelingFrancesca Checchinato, Ca’ Foscari University, ItalyIsabella Procidano, Ca’ Foscari University, ItalyMarta Pisani, Ca’ Foscari University, Italy

The Effect of Online Comments on the Purchase Intention and the Trust in the Brand: The Moderating Role of Brand Knowledge and Type of ProductJoan Llonch, Universitat Autònoma de Barcelona, SpainJosep Rialp, Universitat Autònoma de Barcelona, SpainAndrés Felipe Uribe, Universidad EAFIT, Colombia

Session 10 3 Relationship IssuesRoom: Sala JoniaSession Chair: Joseph F. Hair, Jr., Kennesaw State University, USA

Dealer Satisfaction in Automotive Channel Relationships. Antecedents and ConsequencesLucrezia Maria de Cosmo, University of Bari Aldo Moro, ItalyAda Palumbo, University of Bari Aldo Moro, Italy

How Do Consumers Matter in the Dependence Structure within the Retailer-Supplier Relationship? The Role of Consumers’ Brand Loyalty and Store LoyaltyChuang Zhang, Dongbei University of Finance and Economics, People’s

Republic of ChinaGuijun Zhuang, Xi’an Jiaotong University, People’s Republic of ChinaZhilin Yang, City University of Hong Kong, People’s Republic of ChinaYang Zhang, Dongbei University of Finance and Economics, People’s

Republic of China

Modeling Antecedents in Trust-Commitment Vendor RelationshipsJanice Payan, University of Northern Colorado, USAJoseph F. Hair, Jr., Kennesaw State University, USAGöran Svensson, Oslo School of Management, NorwaySvante Andersson, Halmstad University, SwedenGabriel Awuah, Halmstad University, Sweden


Friday, 11:00 am – 12:30 pm

The Importance of Supply Chain Relationships in Omnichannel FulfillmentSusan Golicic, Colorado State University, USADonna Davis, University of South Florida, USATeresa McCarthy-Byrne, Bryant University, USAMonique Murfield, Georgia Southern University, USA

Session 10 4 Small and Medium Enterprises Marketing ChallengesRoom: Sala AppulaSession Chair: Gaetano Aiello, University of Florence, Italy

Can Market Orientation Support Hi-Tech Start-Ups Operating in Turbulent Markets? Evidence from Academic Spin-Off CompaniesFabrizio Cesaroni, Scuola Superiore Sant’Anna, ItalyTindara Abbate, University of Messina, Italy

Determinants of SMEs Growth: The Balance between Innovation and Tradition as Key Factor for Italian Small Business DevelopmentGaetano Aiello, University of Florence, ItalyRaffaele Donvito, University of Florence, ItalyDiletta Acuti, University of Florence, ItalyValentina Mazzoli, University of Florence, ItalyLaura Grazzini, University of Florence, Italy

The Context and Outcomes of Entrepreneurial Marketing as a Decision Making Process under UncertaintyElisabete Sampaio de Sá, University of Minho, PortugalMinoo Farhangmehr, University of Minho, PortugalJosé Carlos Pinho, University of Minho, Portugal

What Comes after the Honeymoon? Assessing the Process of Franchisee AdjustmentHeiner Evanschitzky, Aston University, UKMarkus Blut, Newcastle University, UKChristof Backhaus, Newcastle University, UKDavid Woisetschläger, University of Braunschweig, Germany

Session 10 5 Brands as SymbolsRoom: Sala MessapiaSession Chair: George Panigyrakis, Athens University of Economics and

Business, Greece

Can We See a Difference? Psychographics Drivers of Regular and Premium Store Brand UsageFoula Kopanidis, RMIT University, AustraliaLinda Robinson, RMIT University, AustraliaMike Reid, RMIT University, AustraliaCherrymae Uy, RMIT University, Australia


Friday, 11:00 am – 12:30 pm

Does a Short Story on the Package Influence Consumers’ Brand Responses? A Structured AbstractEeva Solja, Hanken School of Economics, FinlandVeronica Liljander, Hanken School of Economics, FinlandMagnus Söderlund, Stockholm School of Economics, Sweden

Luxury Brands as Intellectual Mentors for Brand Connoisseurs: An Exploratory StudyGeorge Panigyrakis, Athens University of Economics and Business,

GreeceEirini Koronaki, Athens University of Economics and Business, GreeceAntigone Kyroussi, Athens University of Economics and Business,

Greece

Origin Labelling as a Differentiation Strategy for Wood ProductsVincent Chamberland, Université Laval, CanadaFrançois Robichaud, FPInnovations, CanadaNancy Gélinas, Université Laval, Canada

Session 10 6 E-learning and E-InnovationsRoom: Sala AusoniaSession Chair: Carlos Flavian, University of Zaragoza, Spain

Go-To-Market Strategies for e-Innovations: Propositions for Future ResearchElisa Baumbach, University of Mannheim, GermanyMonika C. Schuhmacher, University of Mannheim, GermanySabine Kuester, University of Mannheim, Germany

Participation Behaviour among International Students: The Role of Satisfaction with Service Augmentation and Brand Choice AttainmentTamer Elsharnouby, Qatar University, State of Qatar

The Impact of Didactic Resources’ Quality and The Instructor’s Attitude: e-Learning Continuance Explained by Flow and Presence ExperiencesInma Rodríguez-Ardura, Open University of Catalonia, SpainAntoni Meseguer-Artola, Open University of Catalonia, SpainGisela Ammetller, Open University of Catalonia, Spain

Virtual Marketing and Psychological Wellbeing: Is It Real?Cindy Yunhsin Chou, Yuan Ze University, TaiwanSukanlaya Sawang, Queensland University of Technology, Australia


Friday, 2:00 – 3:30 pm

Friday, 2:00 – 3:30 pm

Session 11 1 Judgement and Decision MakingRoom: Sala JapigiaSession Chair: Irene Consiglio, Rotterdam University, The Netherlands

Adding New Perspectives to the Zero-Price Effect – The Role of Non-Monetary Cost PerceptionsBjörn A. Hüttel, University of Passau, GermanyChristian J. Wagner, University of Passau, GermanyJan H. Schumann, University of Passau, Germany

Brand Loyalty Preserves Choice Loyalty by Distorting InformationJoseph Russo, Cornell University, USA

Price Framing and Choice Order Effects in Bundle Customization DecisionsJohannes Christian Bauer, University of St. Gallen, SwitzerlandTim Michael Böttger, University of St. Gallen, Switzerland

Representing Value Co-Creation as a Practice of Consumption: Customers’ Perspectives and ActionsJoaquim Silva, University of Minho, PortugalCláudia Simões, University of Minho, Portugal

Session 11 2 Social MediaRoom: Sala Egnazia/SvevaSession Chair: Vittoria Marino, University of Salerno, Italy

Brand Contamination in Social Media: Consumers’ Negative Influence on Luxury Brand PerceptionsLorena Blasco-Arcas, University of Zaragoza, SpainJonas Holmqvist, Kedge Business School, FranceAlexandra Vignolles, INSEEC Business School, France

How to Impress Social Media Friends: The Social Motivations for Sharing Viral ContentElsamari Botha, University of Cape Town, South AfricaBeate Stiehler, University of Johannesburg, South AfricaGert Human, University of Cape Town, South AfricaMichael Karam, University of Cape Town, South AfricaErinma Ogbonna, University of Cape Town, South AfricaKelly Payne, University of Cape Town, South Africa

Social Media Mix in the University Communication Plan: A Bridge towards Public EngagementLetizia Lo Presti, University of Salerno, ItalyVittoria Marino, University of Salerno, Italy


Friday, 2:00 – 3:30 pm

The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media ContextRenato Barcelos, Federal University of Rio Grande do Sul, BrazilDanilo Dantas, HEC Montréal, CanadaSylvain Sénécal, HEC Montréal, CanadaCarlos Rossi, Federal University of Rio Grande do Sul, Brazil

Session 11 3 Service Providers and Corporate Social Responsibility in Health and Social MarketingRoom: Sala JoniaSession Chair: Timo Dietrich, Griffith University, Australia

An Examination of Food Waste as a Corporate Social Responsibility of the Retail and Wholesale SectorVerena Gruber, WU Vienna, AustriaChristina Holweg, WU Vienna, AustriaChristoph Teller, University of Surrey, UK

Does Authenticity Matter in Corporate Social Responsibility Acts?Sarah Alhouti, Providence College, USACatherine Johnson, University of Alabama, USABetsy Holloway, Samford University, USA

Resilience and Service Providers Well-Being: Implications for Voluntary ResearchSandy Fitzgerald, RMIT University, Australia

Understanding Professionals Motives for Continuing to Undertake Pro Bono ServicePaul Patterson, University of New South Wales, AustraliaJanet McColl-Kennedy, University of Queensland, AustraliaMichael Brady, Florida State University, USA

Session 11 4 Reputation, CSR and Social Issues Room: Sala AusoniaSession Chair: Jelena Spanjol, University of Illinois at Chicago, USA

Internal Marketing of Corporate Social Responsibility (CSR) Initiatives: CSR Portfolio Effects on Employee Perceptions of Corporate Hypocrisy, Attitudes, and TurnoverJelena Spanjol, University of Illinois at Chicago, USASabrina Scheidler, Ruhr-Universität Bochum, GermanyLaura Marie Schons, Ruhr-Universität Bochum, Germany

The Relevance of Corporate Reputation for Customers: An Empirical Study on Reputation Awards, Media Coverage, and Customer Brand PerceptionMichael Stradner, RWTH Aachen University, GermanyMalte Brettel, RWTH Aachen University, Germany


Friday, 2:00 – 3:30 pm

Why Firms Hesitate to Go Full-Tilt GreenJosh Newton, Deakin University, AustraliaStephanie Rep, Monash University, AustraliaFiona Newton, Monash University, Australia

Uncertainty and Polarization of Consumer Opinions in Times of Crisis: The Effect of Product Recalls and Media Coverage on the Volatility and the Dispersion of Brand PerceptionMichael Stradner, RWTH Aachen University, GermanyMalte Brettel, RWTH Aachen University, Germany

Session 11 5 Pricing strategies IIRoom: Sala AppulaSession Chair: Atanu Adhikari, Indian Institute of Management

Kozhikode, India

An Empirical Study of Latitude of Quantity AcceptanceGurumurthy Kalyanaram, International University of Japan, JapanGordhan Saini, Tata Institute of Social Sciences, IndiaArvind Sahay, Indian Institute of Management, India

Product Service Systems: Which Revenue Model Fits Best?Marija Radic, Fraunhofer MOEZ, GermanyRobert Liebtrau, Fraunhofer MOEZ, University of Leipzig, GermanyDubravko Radic, University of Leipzig, Germany

Session 11 6 Contemporary Branding Topics IIRoom: Sala MessapiaSession Chair: Diego Costa Pinto, ESPM Business School, Brazil

Celebrity Branding Advertising Processing: Beyoncé versus Lana Del ReyAntónio Azevedo, University of Minho, Portugal

Entitativity In Concurrent Sponsors and Purchase Intentions: An Empirical Study within a Sporting ContextPeter Dickenson, Sheffield Hallam University, UKAnne Souchon, Loughborough University, UK

Saving the Planet or Saving the Brand? How Brand Strength Influences Consumers’ Perceptions of Brand SustainabilityMárcia Maurer Herter, FADERGS, BrazilPatrícia da Camara Rossi, Grenoble Ecole de Management, FranceDiego Costa Pinto, ESPM Business School, BrazilDilney Gonçalves, IE Business School, Spain

Old Country Passions: Animosity, Affinity, and Purchase Intentions among Ethnic ConsumersNicolas Papadopoulos, Carleton University, CanadaAlia el Banna, Carleton University, CanadaSteven A. Murphy, Ryerson University, CanadaJose I. Rojas-Mendez, Carleton University, CanadaMichel Rod, Carleton University, Canada


Friday, 4:00 – 5:30 pm


Friday, 4:00 – 5:30 pm

Session 12 1 Sales Management IIRoom: Sala MessapiaSession Chair: Dominique Rouzies, HEC Paris, France

Changes to Sales Force Control Systems in Times of Crisis: What Do Salespeople Feel? How Do They Respond?Laure Lavorata, University East of Paris, France

Industrial Lifestyles from the Perspective of B2B SalesVanessa Reit, Baden-Württemberg Cooperative State University

Stuttgart, GermanyAnn-Kathrin Bossler, Baden-Württemberg Cooperative State

University Stuttgart, GermanyKristina Kovac, Baden-Württemberg Cooperative State University


Stuttgart, Germany

Learning and Acquiring Skills in Sales Management : A Mooc ExperienceChristophe Fournier, University of Montpellier II, FranceCindy B. Rippe, Tarleton State University, USAPatricia Minouflet, University of Montpellier II, FranceSophie Moser, University of Montpellier II, FranceMaude Serrat, University of Montpellier II, France

Role of Emotional Intelligence in Shaping Salesperson’s Attitudes and BehaviorsJay Mulki, Northeastern University, USA

Session 12 2 Emotions, Satisfaction, and Privacy IssuesRoom: Sala JapigiaSession Chair: Shannon Rinaldo, Texas Tech University, USA

Consumers’ Willingness to Pay for Privacy ServicesFrauke Mattison Thompson, King’s College, UKKirk Plangger, King’s College, UK

The Emotional and Professional Costs of Pleasing CustomersHana Medler-Liraz, Academic College of Tel Aviv-Yaffo, IsraelDana Yagil, University of Haifa, Israel

The Linkages between Customer Satisfaction and Four Loyalty Behaviors in the Presence of ModeratorsBirgit Leisen Pollack, University of Wisconsin Oshkosh, USA


8.00 pm - 12:00 am President’s Reception and Gala Dinner, Villa De Grecis

Session 12 3 Retail Marketing Instruments and Strategic IssuesRoom: Sala Egnazia/SvevaSession Chair: Liane Nagengast, University of St. Gallen, Switzerland

A Multi-Category Demand Model Incorporating Inter-Product ProximityYu Ma, University of Alberta, CanadaSeethu Seetharaman, Washington University in St. Louis, USAVishal Singh, New York University, USA

Emotional and Behavioral Consequences of Cross-Border ShoppingLiane Nagengast, University of St. Gallen, SwitzerlandMarc Linzmajer, University of St. Gallen, SwitzerlandTim Boettger, University of St. Gallen, SwitzerlandThomas Rudolph, University of St. Gallen, Switzerland

Modeling and Measuring Home Brands Ability to Capture Customer Loyalty to Non-Food RetailersGonzalo Moreno Warleta, Saint Louis University and Universidad

Complutense de Madrid, SpainMaría Puelles Gallo, Universidad Complutense de Madrid, SpainMónica Díaz-Bustamante Ventisca, Universidad Complutense de

Madrid, Spain

Retail Concentration: The Shopping StreetsPierluigi Passaro, University of Bari Aldo Moro, ItalySergio Salomone, University of Bari Aldo Moro, ItalyRoberto Ravazzoni, University of Modena and Reggio Emilia, ItalyArianna Di Vittorio, University of Bari Aldo Moro, Italy

8.00 pm - 12:00 am President’s Reception and Gala Dinner, Villa De GrecisBuses will depart from the Venue at 7:30 pm


Thanks to our Sponsors

Thanks to our Sponsors


Palace Hotel Floorplan

Palace Hotel Floorplan

Нижний этаж

Второй этаж

Первый этаж


INDEX

INDEX

AAbbate, Tindara 44Acuti, Diletta 44Agnoli, Lara 17Aguiari, Roberto 35Aiello, Gaetano 44Albaum, Gerald S 16Alcántara-Pilar,

Juan Miguel 24, 26Aldas-Manzano, Joaquin 21Alexander, Matthew 41Alhouti, Sarah 47Alonso Dos Santos, Manuel 24Amatulli, Cesare 37Ammetller, Gisela 45Amorim Faria de Oliveira Lopes,

Teresa Sofia 18Anandya, Dudi 26Andersson, Svante 43Anil, Nihat 41Apaolaza, Vanessa 15, 36Arenas-Gaitán, Jorge 36Ariga, Atsunori 13Arli, Denni 26, 35Armenakyan, Anahit 31Asseraf, Yoel 25Atinc, Guclu 16Atinc, Yasemin 16Awanis, Sandra 36Awuah, Gabriel 43Ayikwa, Lutete Christian 12Aykol, Bilge 12Azar, Salim 15Azevedo, António 48

BBabin, Barry J 16, 30, 42Backhaus, Christof 44Badejo, Abi 37Baeza Abadie, Steve 24Bagozzi, Richard P 37Bakshi, Madhupa 34, 36Balabanis, George 12Balaji, Makam S 21Balakrishnan, Bamini Kpd 19

Bambauer-Sachse, Silke 17, 20Banna, Alia el 48Barcelos, Renato 47Barnett, Willy 33Barrutia, Jose M 15, 36Bartikowski, Boris 29Basil, Mike 35Battaglia, Loretta 12Bauer, Johannes Christian 46Baumann, Jasmin 21Baumbach, Elisa 45Baumgartner, Bernhard 20Beatty, Sharon 27Becker, Jan U 20Begalli, Diego 17Bellezza, Silvia 42Bertini, Marco 20, 30Beverland, Michael 29Bian, Xuemei 35Bigi, Alessandro 41Biraghi, Silvia 24Blasco-Arcas, Lorena 46Block, Martin 41Blut, Markus 44Boettger, Tim 50Bonera, Michelle 41Bonezzi, Andrea 13Bonfanti, Angelo 19Bonhomme, Jennifer 35Borges, Adilson 42Bossler, Ann-Kathrin 49Botha, Elsamari 46Böttger, Tim Michael 46Boujena, Othman 29Bourdeau, Brian L 26Bove, Liliana 33Brady, Michael 47Brambilla, Flávio 32Brettel, Malte 47, 48Brock, James 22Bunke, Daan 11Burmester, Alexa 20Butler, Timothy 19Buyucek, Nuray 11

Author Page Author Page


INDEX


CCampbell, Colin 17Capelli, Sonia 10, 15Capestro, Mauro 15Capitello, Roberta 17Capparrel, Stephanie 34Caruana, Albert 17Casalegno, Cecilia 32Cea, Jorge 32Ceballos, Manuel 32Cedrola, Elena 12Cesaroni, Fabrizio 44Chailan, Claude 29Chamberland, Vincent 45Chang, Shing-Wan 33, 36Charters, Steve 17Che, Hai 14Checchinato, Francesca 43Chen, Yue-Yang 13, 26Chicheportiche, Laetitia 29Chou, Cindy Yunhsin 31, 42, 45Christodoulides, George 35Christodoulides, Paul 12Chu, Chih-Ying 18, 19, 30Chukwuagozie, Ethelbert

Osinachukwu 22Chung, Christina 16Chung, Emily 29Clement, Michel 20Cleveland, Mark 29Collado-Agudo, Jesús 13Connor, Jason 36Consiglio, Irene 32Cook, Sasikarn Chatvijit 21Cornwell, T Bettina 15Cox, Maurice 34Crawford, Stephanie 34Crespo, Angel García 32Crespo-Almendros,

Esmeralda 24, 26Crisafulli, Benedetta 41Cronin, Joe 26Cui, Anna 34Cui, Charles 29, 34, 36

Dda Camara Rossi, Patrícia 48Dalli, Daniele 39

Damay, Coralie 29Dantas, Danilo 47Danziger, Shai 39Darabi, Mehran 35Daryanto, Ahmad 10Daskalopoulou, Athanasia 33Dass, Mayukh 28Davcik, Nebojsa 33Davis, Donna 44De Angelis, Matteo 13, 37de Chernatony, Leslie 37de Cosmo, Lucrezia Maria 43De Jager, Johan W 12de Jong, Natalie 9, 28Del Barrio-García,

Salvador 24, 26Demangeot, Catherine 34De Mattos, Claudio 28Dessart, Laurence 20Dianoux, Christian 29Dickenson, Peter 48Dietrich, Timo 36Di Pietro, Laura 42Di Vittorio, Arianna 50Doll, Constanza 32Donvito, Raffaele 44Dose, David 30Drennan, Judy 36Drollinger, Tanya 35Dufeu, Ivan 23Dunes, Mathieu 37Dzyabura, Daria 30Díaz-Bustamante Ventisca,

Mónica 50D’Souza, Clare 10, 36

EEchebarria, Carmen 36Edeling, Alexander 20Ehrlich, Tsipora 25El-Murad, Jaafar 35Elbedweihy, Alaa 30Elmadag Bas, Ayse Banu 9, 41Elsharnouby, Mohamed 30Elsharnouby, Tamer 30, 45Erdem, Tülin 14Esper, Terry 14Espinosa, Jennifer 16


INDEX


Etxebarria, Carmen 15Evanschitzky, Heiner 10, 27, 44

FFarhangmehr, Minoo 44Farrelly, Francis 29Fastoso, Fernando 26, 29Faulkner, Margaret 40Ferguson, Ronald J 11Fernandez, Cristobal 32Ferrandi, Jean-Marc 23Ferreira, Bruno 15Ferreira, Carlos 11Ferrell, Linda 30Ferrell, O C 30Finsterwalder, Joerg 41Fitzgerald, Sandy 47Flacandji, Michael 12Flavián, Carlos 32Foos, Adrienne 33Ford, John B 16, 26, 29, 30Fortezza, Fulvio 39Fournier, Christophe 49Francioni, Barbara 31Frazer, Renaud 12Fukukawa, Kyoko 26Funk, Daniel C 36

GGabriel, Patrick 23Gambetti, Rossella 24Gandhi, Triparna 12Gavriel, Dahan 18Ghantous, Nabil 33Glanfield, Keith 37Golden, Linda L 16Golicic, Susan 44Gonzalez Jimenez, Hector 26Gonçalves, Dilney 48Graffigna, Guendalina 24Grazzini, Laura 44Green, Todd 10Gruber, Thorsten 33Gruber, Verena 47Guerreiro, Miguel 25Guglielmetti Mugion,

Roberta 42Guido, Gianluigi 15, 37

Guizani, Haithem 37Gulanowski, Daniel 25Gurrea, Raquel 32Gurrieri, Antonia Rosa 32Gusatti, Ciro 32Gélinas, Nancy 45

HHa, Hong-Youl 19Haas, Alexander 21Hair, Joseph F 16, 43Hajli, Nick 21, 40Hansen, Karsten T 14Hartmann, Patrick 15, 36Heath, Teresa 29, 39Heinzle, Priska 17Henke, John 28Hermann, Jean-Luc 16Herrero-Crespo, Ángel 13Herrmann, Jean-Luc 29Herter, Márcia Maurer 48Heslop, Louise A 31Holloway, Betsy 47Holmqvist, Jonas 46Holweg, Christina 47Holzmüller, Hartmut H 41Hoonsopon, Danupol 13Horsky, Dan 14Horsky, Sharon 14Hsiao, Cheng-Chieh 37Hsu, Sue-Ming 42Huang, Chih-Hsuan 42Huang, Hui-Ling 13, 26Huang, Shengchen 35Human, Gert 46Hähnchen, Anjulie 20Hüttel, Björn A 46

IIllodo, Ines 39Inaba, Ayumi 33Inoue, Atsuko 13Isiksal, Didem Gamze 18Iyer, Gopalkrishnan 14, 26

JJagabathula, Srikanth 30Jahn, Steffen 15Janda, Swinder 19


INDEX


Jansson, Johan 10Jaolis, Ferry 33Jayaratne, Menuka 10Jayawardhena, Chanaka 30Johnson, Catherine 47Jou, Jacob Y H 11, 16

KKalyanaram, Gurumurthy 27, 48Kang, Jikyeong 17, 22Karakasnaki, Maria 19Karam, Michael 46Karaosmanoglu, Elif 18Karimi, Sahar 43Kausar, A Rashid 33Keeling, Debbie Isobel 33Keeling, Kathleen 21, 33Kehagias, John 37Keinan, Anat 42Kemp, Elyria 42Kemp, Laurence 39Keshavarz, Alireza 27Khan, Romana 14Kilian, Thomas 15Kirchner, Theresa 26Kitchen, Philip 17, 24Kocabiyik, Tugba 41Koku, P Sergius 31, 34Konopka, Roman 40Konstantoulaki, Kleopatra 39Kopanidis, Foula 34, 37, 44Koppl-Turyna, Monika 33Koronaki, Eirini 45Kovac, Kristina 28, 49Krey, Nina 16, 42Kuester, Sabine 45Kuhn, Marc M 9, 28, 49Kumar, Jain 28Kunkel, Thilo 36Kwong, Kenneth 14Kyroussi, Antigone 45Köcher, Sören 40, 41Küsgen, Sarah 40, 41

LLadik, Daniel 27Lado, Nora 32Lambkin, Mary 18

Lanlung, Luke Chiang 31Lassar, Walfried 21Lavorata, Laure 49Lecuyer, Charlotte 10Leenders, Mark 19Le Gall-Ely, Marine 23Lei, Jing 33Leisen Pollack, Birgit 49Le Meunier-FitzHugh,

Kenneth 27Le Meunier-FitzHugh,

Leslie Caroline 21, 27Lemon, Katherine 10Leo, Cheryl 36Leonidou, Constantinos N 35Leonidou, Leonidas C 12Levina, Olga 13Li, Eliane Yan 22Liang, Haw-Yi 18, 19, 30Lianos, Gerasimos 18Liebtrau, Robert 48Liesch, Peter 25Liljander, Veronica 45Lin, Jiun-Sheng Chris 18, 19, 30Lin, Xiaomin 14Lindsey, Kris 10Ling, I-Ling 11, 16, 22Linhares, Mariana 28, 40Linzmajer, Marc 50Liu, Fang-Mei 37Liu, Matthew 12, 22Liu, Yi-Fen 11, 16, 22Llonch, Joan 43Locander, William B 16Locander, William H 27Lo Presti, Letizia 46López, Cristina 15López-Sánchez, José Ángel 31Lu, Irene R 31Lykoudi, Dimitra 31

MMa, Yu 50Machado, Joana César 18Maher, Amro 35Mai, Li-Wei 39Maity, Moutusy 28Malhotra, Neeru 10


INDEX


Malone, Sheila 22Manthiou, Aikaterini 31Marino, Vittoria 46Markowski, Edward 26Martin, Diane M 23Martin, Xavier 27Massera, Laura 20Mattison Thompson, Frauke 49Mazzoli, Valentina 44McCarthy-Byrne, Teresa 44McColl-Kennedy, Janet 47McGrath, Michelle 11McGuffog, Mary 28Medler-Liraz, Hana 49Medzhybovska, Nataliia 13Mehandjiev, Nikolay 33Meng, Tao 14Meseguer-Artola, Antoni 45Mesquita, Jose Marcos 28, 40Michaelidou, Nina 11Minouflet, Patricia 49Mishra, Prashant 34Mohiuddin Babu, Mujahid 17Monnot, Elisa 22Moraes, Caroline 11Moreira, Patricia 28, 40Moreno Warleta, Gonzalo 50Morgan, Todd 40Morgan-Thomas, Anna 20Mosca, Fabrizio 32Moser, Sophie 49Mousavi, Sahar 21Mrad, Mona 29Mulki, Jay 49Murdy, Samantha 41Murfield, Monique 44Murphy, Steven A 48Musso, Fabio 31Muthaly, Siva 19Mützel, Lisa M 15

NNadeau, John 31Nagel, Duane M 26Nagengast, Liane 50Nakata, Cheryl 34Nasr, Linda 33Navarro-Garcia, Antonio 36

Newton, Fiona 48Newton, Josh 48Northington, William 10Nyengerai, Sarah 28

OObal, Michael 40Oczaglar-Toulouse, Nil 30Ogbonna, Erinma 46Ogilvie, Jessica 10Okan, Mehmet 41Oliveira, Tracey 35Olsen, Lars Erling 15O’Malley, Lisa 29Öncü, T Sabri 14Orazi, Davide 33Ortinau, David J 16, 30Orus, Carlos 32O’Reilly, Norm 31Österle, Benjamin 9Özsomer, Aysegül 38Özturan, Peren 38

PPaharia, Neeru 42Paluch, Stefanie 40Palumbo, Ada 43Panigyrakis, George 45Pantouvakis, Angelos 19Papadopoulos, Nicolas 25, 48Papastathopoulou, Paulina 38Parameswaran, Ravi 28Parkinson, Joy 27Pascoe, Michael 21Pascual-Fernández, Primitiva 31Passaro, Pierluigi 50Patterson, Paul 47Paulin, Michele 11Pauwels, Koen 38Payan, Janice 43Payne, Kelly 46Peluso, Alessandro M 13, 37Peneklioglu, Ozan 9Pentina, Iryna 43Peretz, Adrian 15Perin, Marcelo 11Petrovici, Dan 29Petruzzellis, Luca 35


INDEX


Pfaff, Simon 28Pfajfar, Gregor 41Pieters, Rik 30, 38Pillai, Kishore

Gopalakrishna 27, 35Pinho, José Carlos 44Pino, Giovanni 15Pinto, Diego Costa 48Pirc, Mitja 30Pisani, Marta 43Pisharodi, R Mohan 28Pitt, Leyland 17Plangger, Kirk 49Plante, Llynne Marie 25Porcu, Lucia 24, 26Prado, Paulo 42Pras, Bernard 37Pritchard Jones, Rowan 33Procidano, Isabella 43Puelles Gallo, María 50Puriwat, Wilert 13

QQuaranta, Anna Grazia 12Quintano, Michele 22Quinton, Sarah 17, 20

RRadic, Dubravko 48Radic, Marija 48Rahman, Mahabubur 18Rajah, Edwin 22Ramirez-Correa, Patricio E 36Ratchford, Brian 30Ravazzoni, Roberto 50Razmdoost, Kamran 9Reeves, Peter 35Reid, Mike 44Reit, Vanessa 28, 49Reniou, Fanny 22Renzi, Maria Francesca 19, 42Rep, Stephanie 48Reynolds, Kristy 10Reynolds, Nina 29Reynoso, Javier 31Rezaee Vessal, Saeedeh 37Rezvani, Zeinab 10Rialp, Josep 43

Rigopoulou, Irini 37Rippe, Cindy B 49Risitano, Marcello 22Robichaud, François 45Robinson, Linda 34, 44Robson, Karen 17Robson, Matthew 30Rod, Michel 48Rodrigues, Paula 25Rodríguez-Ardura, Inma 45Rojas-Mendez, Jose I 48Romanazzi, Salvatore 35Rondan-Cataluña, F Javier 36Roper, Stuart 21Rosier, Laurence 25Rossi, Carlos 47Rossiter, Catherine 16Rothenberger, Sandra 14, 25Rouquet, Aurélien 22Roux, Therese 17Rouziès, Dominique 27Roy, Sanjit Kumar 21, 41Rucker, Derek D 13Rudolph, Thomas 50Ruiz-Mafe, Carla 21Rundle-Thiele, Sharyn 11, 36Russell-Bennett, Rebekah 36Russo, Joseph 46

SSabadie, William 10Sahadev, Sunil 35Sahay, Arvind 48Saini, Gordhan 48Salciuviene, Laura 10, 28Salman, Aela 11Salomone, Sergio 50Samiee, Saeed 12Sampaio de Sá, Elisabete 44Sanghavi, Nitin 28San Martín-Gutiérrez, Héctor 13Santander, Paulina 32Santos-Vijande, María Leticia 31Sawang, Sukanlaya 45Schaarschmidt, Mario 19, 27, 40Schattke, Kaspar 11Scheidler, Sabrina 47Schena, Francesco 25


INDEX


Schlegelmilch, Bodo 36, 40Schons, Laura Marie 47Schouten, John W 23Schuhmacher, Monika C 45Schultz, Don 24, 41Schumann, Jan H 46Schuster, Lisa 36Schuurmans, Lucas 11Schwab, Pierre-Nicolas 25Seetharaman, Seethu 50Seger-Guttmann, Tali 34Serrat, Maude 49Sezgin, Selime 41Shani, Yaniv 39Sharp, Lisa 34Shaw, Michael 34, 37Sheinin, Dan 32Shi, Guicheng 22Shoham, Aviv 18, 25Silva, Joaquim 46Simões, Cláudia 11, 18, 46Sinclair, Gary 10Singh, Jaywant 11, 18, 41Singh, Vishal 14, 50Siregar, Yuri Heikal 36Sloev, Igor 18Smith, Scott 16Smyth, Hedley 9Solja, Eeva 45Song, Sujin 32Sorrentino, Annarita 22Soscia, Isabella 37Souchon, Anne 48Spallini, Sabrina 32Spanjol, Jelena 34, 40, 47Stern, Philip 40Stiehler, Beate 46Stradner, Michael 47, 48Stuebiger, Nina 21Stöttinger, Barbara 12Suh, Wang Suk 15Sullivan Mort, Gillian 10, 25Suvatjis, Yannis 37Svensson, Göran 43Sénécal, Sylvain 47Söderlund, Magnus 45

TTeller, Christoph 47Theilacker, Max 33Thomas, Fanny 15Thornton, LaDonna 14Tielen, Judith 11Tinson, Julie 10Tjiptono, Fandy 35Tomacelli, Carla 15Tombs, Alastair 41Toni, Martina 42Torres, Ivonne M 17Torres Baumgarten, Gladys 16Treviño, Teresa 11Tseng, Ting-Hsiang 12, 22Tsogas, Markos 38Tutore, Ilaria 22Tynan, Caroline 39

UUlrich, Isabelle 29Uribe, Andrés Felipe 43Ur Rehman, Manqoosh 33Uy, Cherrymae 44

VValenzuela, Ana 30Valette Florence, Pierre 37Van der Veen, Gerrita 11van der Waldt, De la Rey 17van Heerde, Harald 20van Osselaer, Stijn M J 32Veloutsou, Cleopatra 20, 21, 30Viana, Kleinia 28, 40Vigar-Ellis, Debbie 17Vignolles, Alexandra 46Vigolo, Vania 19Vilnai-Yavetz, Iris 13, 34Vissak, Tiia 31Viswanathan, Vijay 41

WWagner, Christian J 46Walgenbach, Peter 27Walsh, Gianfranco 19, 27, 30, 40Wang, Fang 43Wangenheim, Florian v 10Watchravesringkan, Kittichai 21Watson-Manheim, Mary Beth 34


INDEX


Weerawardena, Jay 25West, Douglas 35White, Christopher 21Whitelock, Jeryl 29Wilson, Damien 17Winer, Russell 27Woisetschläger, David 44Woodbury Zeno, Kathy 16Wright, Malcolm 40Wright, Owen 21Wuyts, Stefan 38

XXiao, Sarah Hong 26Xiao, Yazhen 34, 40Xue, Tao 26

YYagil, Dana 49Yang, Zhilin 43Yañez, Diego 32Yoon, Sukki 32Yu, Ting 21

ZZablocki, Agnieszka 40Zeelenberg, Marcel 39Zhang, Chuang 43Zhang, Yang 43Zhuang, Guijun 43Zouni, Georgia 31Zúñiga, Miguel Angel 17

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