Grow Your Sales Exponentially with Financing Options in 2015

Banks are giving money away for free , so why offer financing . All of my customers bring their own financing or just pay cash. So why even offering financing and potentially alienate the prospective customer.

Why bring up money when the customer is already indicated how they intend to pay for it . If you can get customer to indicate how they intend to pay for it upfront, you can save alot of time later . If they indicate an interest inseeing what financing you offer , then you have your first buying signal !

1) Not buying even though they say they want it2) Complain that the equipment price is too high3) Is planning to buy used equipment at auction or from an end user 4) Is pitting you against another dealer in another territory

Introduce financing is available early and use it cost justify the sale !

The Issue is Why Offer Financing At All ?

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Buyers market for established businesses Startup financing - very limited marketplace Used/private party/auction sales at longer

terms Vendors offering short term in house

financing Businesses prefer shorter terms w/ early

payoff

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TRENDS IN LEASING IN 2015

• Vendors promote it- website , marketing

• Sales rep belief in it .. quotes everyone • Convenience - same day approval

/funding • Less risk to business/personal assets • Improves Cash / Profits / Bank Rates-

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TOP REASONS BUSINESSES USE VENDOR LEASE PROGRAM

- My customers pay cash ..-My customers use their bank ..- My customers already have

financing in place- We leave financing up to clients – - Rates are too high

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Why Vendors Don’t Promote Financing -

Creates More Sales .. Top Sales Reps use Tools Customer Mindset - whatever makes it easier

Saves time - leasing company collects funds Pre-qualifies customer

Get Paid Sooner - 50 to 100%

Why Vendors Offer Financing -

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• Time In Business – 2 yrs or more• Business Credit Rating – D&B

Paydex/Paynet• Principal Owners Credit Score – 675+ • Business Checking Ave Monthly Balance • Provide Comp Credit –R/E & Equipment

Criteria for Approval

Establish business credit early on Regulary check personal and business credit scores Request net terms from your suppliers and ask them to report it

Pay for equipment with installment credit only Show profitable tax returns at expense of paying more taxes

How do my best customers get Low Rates -

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• Can I pay my lease off early without a penalty?• How much do I have to put down ?• Can I finance soft costs , installation ?• Can I finance used equipment• Can i combine w/other equipment needs ?

Common Questions- Equipment Leasing -

• Bank Low Rate/ Higher Client Risk • Cash is Easy - Opportunity Cost • Equipment Lease - Competitive or Very

Expensive• Credit Card - Most Expensive/ Affects Credit • Investors/Family

Ways to Pay for Equipment

Ian Liddell Business Relationship MgrAccord Financial w-513-605-1059 c- 513-293-4480 ian@accordlease.com https://twitter.com/IanGLiddellhttps://www.linkedin.com/in/ianliddell

Contact Information

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