76% female

24% male

95% college educated

74% ages 35-64

$225,007 average reader household income

Demographics Source: 2013 Circulation Verification Council Publication Audit Report Calendar

in print. in person.

online.

®

HEALTHCARE GUIDE: THE URGENT CARE DEBATE

PHEARSOME PHLOP: THE PHILS’ 1964 COLLAPSE

THE TOP PLACES TO EAT, DRINK AND BE MERRY

21best bars

A lobster roll from Campbell’s Place in Chestnut Hill

A lobster roll from Campbell’s Place in Chestnut Hill

®

More than 340 winners!

Ardmore

Berwyn

Bryn Mawr

Chester Springs

Conshohocken

Devon

Downingtown

Exton

Kennett Square

Malvern

Manayunk

Media

Merion

Narberth

Paoli

Phoenixville

Wayne

West Chester

®

WEST CHESTER’S PRESERVATION BATTLE

COLLEGE GUIDE 2014: SAT/ACT MYTH BUSTERS

Tracing the legendary architect’s vanishingMain Line legacy.

THE SOUTH LIVES! ALABAMA FANS AMONG US

THE SOUTH LIVES! ALABAMA FANS AMONG US

LOCAL DREAM WEDDINGS

LOCAL DREAM WEDDINGS

FurnessFound FurnessFound

®

What’s new in Avalon, Stone Harbor, Cape May, Ocean City and more.

What’s new in Avalon, Stone Harbor, Cape May, Ocean City and more.

A CYCLING KINGPIN MOUNTSA LAST-DITCH COMEBACK

THE YEAR’S TOP DENTISTS

shore guide

2014

The grande dameof public access Martin Gagné’s home cooking

The lifestyle authority of the main Line and Philadelphia’s Western SuBurBS

2015 Editorial & Advertising

mM

HWebsite

E-Newsletters

Main Line Today produces several first-class events every year, offering unique marketing opportunities to showcase your company and brand in a meaningful environment. As a sponsor, you can enjoy the benefits of an integrated program that includes print advertising, radio, interactive marketing, direct mail and other public- relations initiatives. many of our events benefit worthy charities.

MainLineToday.com is a lifestyle guide to personalities, trends, culture, dining and events. it delivers fresh insight on everything from entertainment and real estate to shopping and restaurants.

Hot Tickets and The Main Course, Main Line Today’s free e-newsletters, spotlight the week’s top dining, shopping and entertainment events.

Event Marketing Opportunities

MEditorialMission

Main Line Today covers the personalities, issues and events that define the main Line and Philadelphia’s Western Suburbs. Every month, the magazine delivers an entertaining mix of useful service packages; coverage of the most talked-about galas, restaurants and cultural offerings; home and garden features on unique main Line properties; current trends in health and education; and much more — always with an emphasis on top-notch writing, cutting-edge design and stylish photography.

VAI SIKAHEMA ON THE WINTER OLYMPICS

COMPREHENSIVE BYOB DIRECTORY INSIDE!

18 picks

BREAKING AMISH (AND COMING HOME) VICTORY BREWING’S GROWTH SPURT

the byob issue

Majolica’s seafood medley in a spicy chorizo broth

Majolica’s seafood medley in a spicy chorizo broth

Majolica’s seafood medley in a spicy chorizo broth

®

Fall/Winter

Spring/Summer

Delaware/Main Line Bride 8/14 8/24 9/23

Delaware/Main Line Bride 1/9 1/19 2/18

WWe offer specialty publications to help you target valuable niche markets.

Healthcare GuideHealthcare continues to be at the center of national discussion. our biannual magazine addresses these issues from a local perspective.

Delaware TodayA monthly lifestyle magazine that focuses on dining, events, entertainment and local happenings in Delaware.

Delaware Business Times This statewide newspaper reports on the companies, people, events and issues that impact the Delaware business community.

The Delaware Valley Italian-American Herald A monthly newspaper honoring the heritage and culture of italian Americans.

Custom Publications Tap the experience of Today media to create and produce your next custom publication.

Specialty Publications

SEPTEMBER 23, 2014 • VOL. 1 • NO. 1 • $2

Inside

Technology

Some advice if you’re

thinking of duplicating

the successful Ice

Bucket Challenge

Page 22

Networking

TEDx Wilmington

and other live forums

growing in popularity

Page 20

First Job

We ask Vice President

Biden what he learned

from his first paid job

Page 33

In this issueBusiness Success Story .... 9

Creative District ............... 12

Wilmington U Incubator ... 16

Commentary ................... 18

Guest Columns ............... 19

Business That Bounces .. 27

List of Banks ................... 29

Smart Board ................... 33

DBT 40

Make plans to join us

as we celebrate 40

Delawareans under

40 making a difference

in our state.

DelawareBusinessTime.com/40

Page 15

WELCOME

TO OUR

INAUGURAL

EDITION,

PUBLISHERS EXPLAIN

OUR MISSION

JOB GROWTHGovernor Says Economy is Improving

FINANCIAL

SECTORInvestment and

expansion creates

new jobs

START-UPDelaware rated

in top 25 start-up

communities

TRAININGPreparing Delaware

students for a global

workforce

“ Workforce development

is what really matters

to businesses. That’s

what they’re looking for,

and they are incredibly

focused on the quality

of the workforce.”

- Gov. Jack Markell

Exclusive interview with the governor

FOOD & WINE

Celebrating the Italian

grape harvest

PG 17CULTURE

Halloween is

becoming more

popular in Italy.

PG 12 PAGINA ITALIANA

A New York antico

codice abruzzese

PG 8

ITALIAN-AMERICAN HERALD

Vo

l. 1

/ N

o. 5

The Delaware Valley

sail in August 1492, backed by the

Spanish monarchs, King Ferdinand

and Queen Isabella. He intended to

chart a western sea route to China,

India and the fabled gold and spice

islands of Asia; instead, he landed in

the Bahamas.

Later that month, Columbus

sighted Cuba and believed it was

mainland China. In December, the

expedition found Hispaniola, which

he thought might be Japan. There,

he established Spain’s fi rst colony in

the Americas with 39 of his men. In

March 1493, the explorer returned to

Spain in triumph, bearing gold, spices

and “Indian” captives.

Columbus crossed the Atlantic

several more times before his death

in 1506. By his third journey, he

October was designated as

Italian Heritage Month to

coincide with Columbus

Day, a United States holiday that

commemorates the landing of

Christopher Columbus in the New

World on Oct. 12, 1492.

Columbus Day itself was unoffi cially

celebrated in a number of cities and

states as early as the 18th century but

did not become a federal holiday until

1937. For many, the holiday is a way

to honor Columbus’ achievements and

celebrate Italian-American heritage.

Throughout its history, Columbus

Day and the man who inspired it

have generated controversy, and

many alternatives to the holiday have

appeared in recent years.

The Italian-born Columbus set

Italian-Americans Honor the Legacy of Christopher Columbus

OCTOBER 2014

A MONTHLY NEWSPAPER SERVING THE ITALIAN-AMERICAN COMMUNITY

realized that he hadn’t reached Asia, but

had stumbled upon a continent previously

unknown to Europeans.

The fi rst Columbus Day celebration

took place in 1792, when New York’s

Columbian Order—better known

as Tammany Hall—held an event to

commemorate the historic landing’s 300th

anniversary. Taking pride in Columbus’

birthplace and faith, Italian and Catholic

communities in various parts of the

country began organizing annual religious

ceremonies and parades in his honor.

In 1892, President Benjamin Harrison

issued a proclamation encouraging

Americans to mark the 400th anniversary

of Columbus’ voyage with patriotic

festivities, writing, “On that day, let the

people, so far as possible, cease from toil

and devote themselves to such exercises as

may best express honor to the discoverer

and their appreciation of the great

achievements of the four completed

centuries of American life.”

In 1937, President Franklin D.

Roosevelt proclaimed Columbus Day

a national holiday, largely as a result

of intense lobbying by the Knights

of Columbus, an infl uential Catholic

fraternal-benefi ts organization. Originally

observed Oct. 12, it was fi xed to the

second Monday in October in 1971.

In many parts of the Delaware Valley,

Columbus Day has evolved into a

celebration of Italian-American heritage.

Local groups host parades and street fairs,

featuring colorful costumes, music and

Italian food. There are also several cities in

the region that are home to monuments

erected in Columbus’ honor. IAH

As part of the Atlantic City Columbus Day weekend, a wreath-laying ceremony takes place at the Christopher Columbus statue.

THE SKY’S THE LIMIT

for manufacturing operations

Also Inside:

u Green Business u Getting Fit

u Preparing Tomorrow’s Professionals

CHESTER

County PENNSYLVANIA A Publication of the

Chester County Chamber

of Business & Industry

Spring/Summer

Hot Tickets and The Main Course, Main Line Today’s free e-newsletters, spotlight the week’s top dining, shopping and entertainment events.

oCToBEr 8/21 8/31 9/30 Power Women, Salons and Spas,Fall Arts Preview,Generations: mature Lifestyles

West Chester HappeningsWayne Business Association

Women on the move Luncheon

noVEmBEr 9/18 9/28 10/28 Shopping & Boutiques Trendsetters, Chestnut Hill Spotlight,West Chester old-Fashioned Christmas

2015 Editorial & Advertising CalendarISSue AD

CLoSeAD Due

oN-SALe DATe

eDIToRIAL AD SeCTIoNS & PRoMoTIoNAL SuPPLeMeNTS

eveNTS

JAnuAry 11/21 12/1 12/31 main Line History, Wealth & Finance, main Line Weddings, Social Datebook, College Guide

Faces of the main Line

mArCH 1/16 1/26 2/25 101 Things We Love About the main Line, Camps Guide, Spring Fashion

mAy 3/20 3/30 4/29 Pets,Health Care Heroes, Summer Fashion, Golf Guide

Habitat Helpers,Ardmore Spotlight

Health Care Heroes Luncheon

JunE 4/17 4/27 5/27 Shore Guide,Top Dentists, Generations: mature Lifestyles

Dentist Profiles

AuGuST 6/19 6/29 7/29 The Big read, Education, Top Lawyers

Lawyer Profiles,riverfront Development Corporation West Chester Bike race

SEPTEmBEr 7/17 7/27 8/26 Dining Guide,Fall Fashion,Fall Travel

main Line Today Food & Wine Affair,Chef Profiles,Conshohocken Spotlight, Ardmore Spotlight

Food & Wine Affair

In Every Issue: Living Well: Health & Wellness Habitat: Homes & Real Estate Epicure: Restaurant Reviews & Listingsbold denotes specialty publications; green denotes supplement with bonus distribution

JuLy 5/22 6/1 7/1 Best of the main Line & Western Suburbs,main Line Weddings

FEBruAry 12/19 12/29 1/28 ByoB Guide, Spring Travel,Generations: mature Lifestyles

Chef Profiles

DECEmBEr 10/16 10/26 11/25 Top Doctors, Cosmetic Health,Giving on the main Line

medical Profiles,media Spotlight

VAI SIKAHEMA ON THE WINTER OLYMPICS

COMPREHENSIVE BYOB DIRECTORY INSIDE!

18 picks

BREAKING AMISH (AND COMING HOME) VICTORY BREWING’S GROWTH SPURT

the byob issue

Majolica’s seafood medley in a spicy chorizo broth

Majolica’s seafood medley in a spicy chorizo broth

Majolica’s seafood medley in a spicy chorizo broth

®

Healthcare Guide 7/17 7/27 8/26Fall/Winter

Fall/Winter

Spring/Summer

Delaware/Main Line Bride 8/14 8/24 9/23

Delaware/Main Line Bride 1/9 1/19 2/18

Bridal fashion, gifts, receptions, planning, honeymoons and wedding resources.

APriL 2/13 2/23 3/25 The main Line’s most Expensive Homes, Green Awards

realtor Profiles,

Bridal fashion, gifts, receptions, planning, honeymoons and wedding resources.

Best of the

Main Line &

Western

Suburbs Party

Healthcare Guide 2/13 2/23 3/25 Directory of Top Doctors, hospitals and medical services.

Focus on family health, plus a guide to medical services.

Dem

ographicTarget

Testi

mon

ials

Pa

id, A

udite

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4699 West Chester Pike, Newtown Square, PA 19073-2228610-325-4630 • fax 610-325-4636 • sales@MainLineToday.com

76% female

24% male

95% college educated

74% ages 35-64

$225,007 average reader household income

Demographics Source: 2013 Circulation Verification Council Publication Audit ReportReadership Numbers Source: 2013 Circulation Verification Council Publication Audit Report

“… support a magazine that also gives so much back to the CommuniTy …”

“otto’s BmW’s long association with Main Line Today is a wise business and civic decision. it’s is one of the

premier magazines in the Delaware Valley, and our customers like the fact that we support a magazine that also

gives so much back to the community.”

Michael E. Vadasz

Sales Manager

Otto’s BMW

“Advertising with Main Line Today magazine has given Sorella Boutique the ‘buzz factor’ that is so important in

the retail world. We constantly hear people tell us, ‘We read about you; we saw your picture; we heard you won an

award; etc.’ The day after we have an ad in mLT, we invariably have a customer come to Sorella from the main

Line area just because of the ad. Thank you for making us well known and for bringing us new friends.”

Charlene Mulholland & Jeanine Sherry

Sorella Boutique

Calendar5/21/15

Average Monthly Circulation: 17,415

Total Readership: 101,442

An audit statement offers detailed information about a publication’s circulation. it verifies that Main Line Today is reaching the number of readers we claim, and covering the area we claim. magazines not audited may ask you to rely on the number of copies that are printed. Be careful. The number of copies printed or the “size of the print run” is not an indication of the number of readers.

2015 Editorial & Advertising