Web globalization often leaves people with more questions than answers, such as:

• What are the established best practices in web globalization?

• And what are some of the “worst” practices in web globalization?

• What are the most popular languages across all websites?

• What websites offer the best global gateways?• What emerging trends should I be aware of?

This report, now in its tenth edition, answers these questions and many more.

7KURXJK�ZHEVLWH�SURÀ�OHV��ORDGHG�ZLWK�VFUHHQ�VKRWV��\RX·OO�learn which practices to emulate and which to ignore. Special best practices, worst practices, and emerging trends sections summarize the key takeaways from the report for easy consumption.

Companies use this report to benchmark themselves against competitive and “best of breed” sites such as Google, Hotels.com, and Starbucks. It is an invaluable resource for any company doing business across borders.

Take the

guesswork

out of web

globalization

Report details:Pages: 180Visuals & Exhibits: 100+Format: PDFLicense: EnterprisePrice: $1,450

Also included:> 90-minute conference call with report author John Yunker> Executive Summary PowerPoint presentation so you can easily share the key takeaways with your team> eBook: The Art of the Global Gateway

To purchase online:www.bytelevel.com/reportcard2014

www.bytelevel.com

10th Edition

The 2014Web Globalization

Report Card

Byte Level Research

∙ Leading Languages

∙ Emerging Trends

∙ Best Practices

∙ Worst Practices

∙ Website Profiles

Company insights and best practices

The report is loaded with real-world screen shots of best practices (and poor practices).

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• Exactly how Starbucks improved its global website over the past year

• A common mistake companies make when deploying global gateways

• How many languages companies like Apple, GE, and Nike (among others) have added over the past decade

• Which companies use geolocation and language negotiation to improve global navigation

• How NIVEA localized its visuals for markets around the world

• What questions you should ask before adapting a global website for mobile devices.

How this report is used

This report is used by marketing and IT executives not only to improve web sites but also to raise awareness throughout their companies of the importance of web globalization. In addition:

• Companies use this report to benchmark themselves against the leading global brands and better understand the major global trends in languages, localization, usability, social, and mobile.

• A number of companies have adapted the Report Card methodology for internal benchmarking purposes.

• :HE�GHVLJQ�À�UPV�UHO\�RQ�WKLV�UHSRUW�WR�LPSURYH�their understanding of web globalization practices so they can better serve their clients.

• Translation and localization companies use this report to target prospective clients and improve web globalization services for their clients.

Companies that have purchased The Web Globalization Report Card over the years include Apple, Bose, Cisco Systems, Deloitte, Intel, Euro RSCG,

PayPal, Sony, The World Bank, and many more.

• Global navigation leaders• Country codes• Icons can improve usability• But avoid using flags• Language negotiation• Geolocation• Leaders in global consistency

Part VI: Taking Mobile Global

• Notable Global Websites• Selected websites

• NIVEA• Philips• Pepsi• Starbucks• Dyson• Emirates• FedEx

• Mobile globalization• Ten tips for mobile website and app

development• Conclusion

Table of Contents

An amazing ten yearsThe Top 25 Global Websites

Part I: 2004-2014

• The more things change…• Language growth• From local chaos to global

consistency

Part II: Best and Worst Practice in

Web Globalization

• How Websites Were Selected• The Websites• Scoring Methodology

• :KDW·V�&KDQJHG�6LQFH�����• Global Reach (Languages)• Global Navigation• Global/Mobile Architecture• Localization & Social

• Methodology FAQ • What Do the Scores Mean?

Part III: Emerging Trends in Web

Globalization

• Staying ahead of the curve

Part IV: The Websites and How

They Were Scored

• How websites were selected• The websites• Scoring methodology• What’s changed since 2013• Global Reach (Languages)• Global Navigation• Global/Mobile Architecture• Localization & Social• Methodology FAQ• What do the scores mean?

Part V: Website Rankings and Key

Findings

• All website scores• Best in class• Languages: how many?• Languages: what’s hot?

A customized conference call to

answer questions and educate

Included with your purchase is a 90-minute conference call with author John Yunker. He will VKDUH�NH\�ÀQGLQJV�IURP�WKH�UHSRUW�DQG��LI�\RXU�company is included in the report, will share in-depth recommendations. If your company is not included in the report, he will review your website during the call, pointing out best practices and room for improvement. Every phone call is FXVWRPL]HG�WR�WKH�FOLHQW·V�QHHGV�DQG�PD\�FRYHU�topics such as:

• Insights inWR�ZHE�JOREDOL]DWLRQ�ZRUNÁRZ�DQG�VWDIÀQJ�EHVW�SUDFWLFHV

• Questions to ask before selecting a local-ization vendor, CMS platform, or design ÀUP

• Emerging globalization trends within spe-FLÀF�LQGXVWU\�VHFWRUV��LQFOXGLQJ�ODQJXDJHV, commerce, and cultural customization.

Companies Included

3MAccentureAcerAdidasAdobeAir FranceAllianzAmazonAmerican AirlinesAmerican ExpressAppleAudiAutodeskAvisAvonAxaBayerBest BuyBest WesternBMWBooking.comBraunBritish AirwaysBudweiserCanonCapGeminiCaterpillarChevroletCisco SystemsCitibankCoca-ColaCostcoDellDeloitteDeltaDHLDisneyDolby

Dollar Rent A CarDysoneBayEli LillyEMCEmiratesEnterpriseErnst & YoungExpediaFacebookFedExFordFour SeasonsGameStopGapGEGilletteGoodyearGoogle H&MHeinekenHertzHiltonHitachiHondaHoneywellHotels.comHPHSBCHTCHyattHyundaiIBMIKEAIntelInterContinental Hotels Jack DanielsJohn Deere

KayakKleenexKLMKPMGLenovoLexusLGLoréalMarriottMarshMasterCard0F'RQDOG·VMercedesMerckMichelinMicrosoftMiniMTVNestléNetApp1HWÁL[NikeNikonNissanNIVEANokiaOraclePampersPanasonicPayPalPepsi3À]HUPhilipsProcter & GamblePWCRadissonRamadaReebok

RenesasRoyal CaribbeanRyanairSamsung6DQRÀSAPSiemensSonyStaplesStarbucksStarwood HotelsSteelcaseTexas InstrumentsThriftyTNTToshibaToyotaToys R UsTravelocityTripAdvisorTwitterUNIQLOUnited AirlinesUPSVisaVMwareVolkswagenVolvo GroupWalmartWestern UnionWikipediaWorld BankXeroxYahoo!YelpZara

Byte Level Researchwww.bytelevel.com

phone +1 (760) 300-3620

Contact: John Yunkerjyunker@bytelevel.com

Take your website

JOREDO�ZLWK�FRQ¿GHQFH

About the Author

-RKQ�<XQNHU�DXWKRUHG�WKH�ÀUVW�book devoted to the emerging ÀHOG�RI�ZHE�JOREDOL]DWLRQ��Beyond Borders: Web Globalization Strategies. Widely acclaimed, the book is now used in a number of university and corporate training programs. John consults with many of the ZRUOG·V�ODUJHVW�PXOWLQDWLRQDO�FRUSRUDWLRQV��SURYLGLQJ�web globalization training and benchmark services. He also writes the popular blog Global by Design: www.globalbydesign.com.