2014 rvda convention/expo issue

NOVEMBER 10-14 • BALLY’S ON THE LAS VEGAS STRIP

SPECIAL

CONVENTION ISSUE

4 2014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

Contents

6 Convention Agenda-At-A-Glance

8 General Information

10 RVDA of America Chairman’s Message

11 RVDA Annual Meeting &Opening General Session

11 Partners in ProgressCommittee Meetings

12 RVDA Board of Directors and Delegates

14 Mike Molino RV LearningCenter & RVAC Boards ofDirectors

15 Convention Partners

16 RVDA of Canada Chairman’sMessage, Board of Directors

17 RVDA of Canada AnnualMeeting, RVDA of CanadaReception

18-19 Special Sessions

20 Vendor Training +Plus

22-23 Workshops by Track

34-35 Matrix

36 Workshop Floor Plan

37 Convention Sponsors

38-39 Exhibitors by Alphabet,Exhibit Hall with BoothNumbers

40-41 Exhibitors by Category

42-48 Exhibitor Descriptions andContact Info

50-51 Here’s What the Mike MolinoRV Learning Center Can Dofor You

52-59 FEATURES

Improve Service BillingEfficiency

10 Tips to Become a BetterManager

Why Most Dealers Fail toDrive Traffic to Their Sale

Great Players Rarely MakeGreat Coaches

60-61 RVDA of America and RVDAof Canada Endorsed Products

66 Advertisers Index


Sunday, November 9

11:30 a.m. RVDA of Alberta Golf Tournament

Monday, November 10

8:00 a.m. - 12:00 p.m. RVDA of Alberta Board of Directors breakfast & meeting 9:00 a.m. - 5:30 p.m. Registration desk open11:30 a.m. - 2:30 p.m. RVDA of America Board of Delegates lunch & meeting12:00 noon - 5:00 p.m. RVDA of Canada Board of Directors lunch & meeting2:45 p.m. - 3:45 p.m. Vendor Training +Plus session2:45 p.m. - 3:45 p.m. KZ RV Partners in Progress meeting 4:00 p.m. - 5:30 p.m. Society for Certified RV Professionals reception with Michael Rees,

“Making an Impact: Customer Satisfaction in Fixed Operations,” sponsored by Protective Asset Protection

Tuesday, November 11

7:00 a.m. - 7:00 p.m. Registration desk open8:15 a.m. - 9:15 a.m. Crossroads Partners in Progress meeting9:30 a.m. - 1:00 p.m. Vendor Training +Plus sessions9:30 a.m. - 10:30 a.m. Jayco Partners in Progress meeting10:45 a.m. - 11:45 a.m. EverGreen/Skyline Partners in Progress meeting12:00 noon - 1:00 p.m. Winnebago Partners in Progress meeting1:15 p.m. - 2:15 p.m. Concurrent workshops2:30 p.m. - 4:00 p.m. Opening General Session with Doug Lipp, “Even Monkeys Fall

from Trees: Learn from Mistakes and Embrace Change”4:00 p.m. - 7:00 p.m. Expo opens with reception in both halls7:00 p.m. - 8:30 p.m. RVDA of Canada reception

Wednesday, November 12

7:00 a.m. - 7:30 p.m. Registration desk open7:30 a.m. Early bird continental breakfast sponsored by TCF Inventory Finance9:00 a.m. - 10:00 a.m. Concurrent workshops10:15 a.m. -11:15 a.m. Prime Time Partners in Progress meeting10:15 a.m. -11:15 a.m. Concurrent workshops11:00 a.m. - 3:00 p.m. Expo Open with Lunch2:00 p.m. - 4:15 p.m. Concurrent workshops4:15 p.m. - 5:30 p.m. Young RV Executives reception sponsored by Coach-Net5:30 p.m. - 7:30 p.m. RV Business Top 50 Awards reception

Thursday, November 13

7:00 a.m. - 5:00 p.m. Registration desk open7:30 a.m. Early bird continental breakfast9:00 a.m. - 10:00 a.m. Concurrent workshops10:00 a.m. - 1:00 p.m. Expo Open with Lunch10:15 a.m. -11:15 a.m. Concurrent workshops1:00 p.m. - 2:00 p.m. RVDA of America Annual Meeting1:00 p.m. - 2:00 p.m. RVDA of Canada Annual Meeting1:00 p.m. - 2:00 p.m. Workshop for parts & service personnel2:15 p.m. - 3:15 p.m. Concurrent workshops3:30 p.m. - 4:30 p.m. Concurrent workshops5:30 p.m. - 7:00 p.m. Skyview Sunset Social (included with registration)

Friday, November 14

7:30 a.m. Early bird continental breakfast8:00 a.m. - 9:00 a.m. Compliance workshop: The Current Legal Landscape and how it Applies to You9:15 a.m. - 10:15 a.m. Compliance workshop: Understanding Compliance Issues & Solutions with Back-End Products

Agenda-At-A-Glance * Subject to change


Registration/Name BadgesYou must have a name badge toattend workshops and to enter theexpo. Visit the registration desk topick up your badge or to register.

RV Learning Center storeThe store will be open in RVDA’sexpo booth (601). Stop by formanuals, workbooks, audiovisualmaterials, and staff demonstrations.

Electronic devicesAs a courtesy to other attendees,please turn electronic devices to silentduring educational sessions.Recording the sessions is prohibited.Audio recordings of most sessions areavailable for purchase at the AudioPrint International Inc. sales desk.

EvaluationsYour feedback helps RVDA continue

to provide the top-notch educationprograms you need to respond to anevolving market. Individualworkshop evaluation forms will beaccessible via the mobile app. Youmay also pick up forms in the class-rooms and give the completed formsto an RVDA staff member. Anoverall convention evaluation surveywill be electronic-only and availableboth in the mobile app and by emailafter the event.

Expo Info & Hall Hours

Tues., 4:00 - 7:00 p.m.Reception begins at 4:00 p.m.

Wed., 11:00 a.m. - 3:00 p.m.Lunch served in both halls

Thurs., 10:00 a.m. - 1:00 p.m.Lunch served in both halls

Expo Networking Reception One of the most popular events atthe convention is the reception inthe Expo Hall. Complimentary horsd’oeuvres and beverages will beavailable while you talk withexhibitors and browse the productsand services on display. This year’sreception is sponsored by ForestRiver Inc.

Tues., 4:00 - 7:00 p.m.

Thursday Evening ReceptionRelax and socialize with industrypeers while enjoying the view fromthe 26th floor during the SkyviewSunset Social (aka Happy Hour),slated for Thursday from 5:30 - 7:00p.m. in Skyview 1. This event isincluded with your registration, butyou must wear your badge to beadmitted.

Lunch in the ExpoLet RVDA take you to lunch – atthe expo! Enjoy great food while vis-iting the booths before, during, andafter you dine.

General Information


RVDA of America Welcome

W elcome to Bally’s on The Stripand what promises to be the

freshest, most informative conventionin years! The level of excitementsurrounding this event isn’t justbecause of our new location, though –there’s a palpable sense of optimismthroughout the industry this year.Now that the industry is on firm

footing, it’s time once again to investin education and training – for usand for our employees. I’ve alwaysbeen all about learning, growing, andfocusing on the future, so I’m pleasedto note that there are many first-timeworkshop presenters here, not tomention a brand new education trackon social media. I’ve also been a big advocate of

reaching out to the next generationof RV dealers, and I’m particularlyproud of the growth in RVDA’s newprogram for young RV executives.This year, the convention has 11workshops of particular interest toyoung managers, plus a special

reception for them on Wednesday. With a return to profitability, we

need to continue the push for moreprofessional education throughoutour dealerships. Everyone benefitswhen dealership personnel arecredentialed – dealers, manufacturers,and customers. So RVDA islaunching a new initiative at theconvention, the Society of CertifiedRV Professionals, whose goal is toincrease the number of certifiedemployees and retain those who arealready certified. The society will serve as a

resource for all individuals who holdor aspire to hold certification. It willbe formally launched during a specialevent on Monday at 4 p.m., and Iinvite everyone who’s interested inimproving our industry throughcertification to attend.It takes more work hours and

more personnel than you canimagine to make this convention areality, and I’d like to thank some of

the key players. RVDAConvention/ExpoCommittee ChairmanJohn McCluskey and his committeemembers generously gave their timeto take this year’s event to a newlevel of professionalism and value.My thanks also to the associationstaff who work behind the scenes formonths to ensure that when thecurtain rises, the show is seamless. Ialso want to thank you, the conven-tion attendees, for being here – youmake this possible.And a special thanks to the

companies who loyally supportRVDA and its dealer members everyyear by committing to partnerships,sponsorships, and exhibitor booths –without their generous help, theshow would not go on. Have a wonderful convention!

Jeff HirschCampers Inn, Kingston, NHRVDA Chairman of the Board

112014 RV DEALERS INTERNATIONAL CONVENTION/EXPO

RVDA Annual Meeting

RVDA of America members areinvited to attend the association’s

annual meeting as chairman of theboard Jeff Hirsch and president PhilIngrassia review national issues facingdealers, the RV industry, and theassociation. Members will elect and

install several association officers. RVDA will also honor several

association award recipients duringthe annual meeting, including therecipient of the James B. Summers( JBS) Award, the association’s mostprestigious honor.

Partners in Progress Committee MeetingsDealers only

Partners in Progress Committee meetings provide dealers a forum to discussbrand-specific issues with top management from participating manufacturers.

Only dealers who carry the specific brand may attend. Dealer volunteers moderate the meetings.

Opening General Session with Doug Lipp

G et ready for adynamic

opening generalsession withkeynote speakerDoug Lipp, whoheaded the trainingteam at Disney'scorporate headquarters in the ‘80sand is an internationally recognizedexpert on customer service, leader-ship, change, and brand and globalcompetitiveness.Lipp’s presentation, “Even

Monkeys Fall from Trees: Learnfrom Mistakes and EmbraceChange,” will explain how leadingcompanies aren’t afraid to respond toa constantly evolving market to givetheir businesses a competitiveadvantage. An RV owner himself,Lipp will share anecdotes, strategiesand real-life situations that dealer-

ship personnel canrelate to and learnfrom. His client listboasts top Fortune500 companies,including Microsoftand Universal

Studios.The opening general session

will also feature a special updatefrom RV Learning Center

Chairman of the Board Jeff Pastoreof Hartville RV Center, who willoutline continuing education andcertification opportunities that areavailable to dealership personnelthroughout the year.

Thursday, November 131:00 - 2:00 p.m.

Platinum Ballroom

Jeff Hirsch Phil Ingrassia

Tuesday, November 112:30 - 4:00 p.m.

Platinum Ballroom

All meetings are held in Palace 6 & 7

Doug Lipp Jeff Pastore

MONDAY, NOVEMBER 10

KZ 2:45 - 3:45 p.m.TUESDAY, NOVEMBER 11

CrossRoads 8:15 - 9:15 a.m.Jayco 9:30 - 10:30 a.m.EverGreen/Skyline 10:45 - 11:45 a.m.Winnebago 12:00 - 1:00 p.m.

WEDNESDAY, NOVEMBER 12

Prime Time 10:15 - 11:15 a.m.

Doug Lipp Will Sign Books at GE Capital BoothFollowing General Session Address

GE Capital, Commercial Distribution Finance (CDF) will host keynote speaker DougLipp for a book signing at its booth in the expo immediately following Lipp’sopening general session presentation on Tuesday, Nov. 11. Doors to the expo willopen at 4 p.m. and Lipp will be in CDF’s booth, #202, to sign copies of his best-selling book “Disney U: How Disney University Develops the World’s MostEngaged, Loyal and Customer-Centric Employees.” Books will be available forpurchase in CDF’s booth during the signing event, and the author is donating allproceeds from the sale to the National Alliance on Mental Illness.


ChairmanJeff HirschCampers Inn of KingstonKingston, NH

1st Vice ChairmanJohn McCluskeyFlorida Outdoors RV CenterStuart, FL

2nd Vice ChairmanBrian WilkinsWilkins R.V. Inc.Bath, NY

TreasurerDarrel FriesenAll Seasons RV CenterYuba City, CA

SecretaryTim WeggeBurlington RV SuperstoreSturtevant, WI

Past ChairmanAndy HeckAlpin HausAmsterdam, NY

DirectorWill JarnotPleasureLand RV Center Inc.St. Cloud, MN

DirectorMike ReganCrestview RV CenterBuda, TX

DirectorRod RuppelWebster City RV Inc.Webster City, IA

DirectorRon ShepherdCamperland of Oklahoma, LLCTulsa, OK

RVRA RepresentativeScott KrenekKrenek RV CenterColoma, MI

RVAC ChairmanTom StinnettTom Stinnett Derby City RVClarksville, IN

RV Learning CenterChairmanJeff PastoreHartville RV CenterHartville, OH

DELEGATESAlabamaRod WagnerMadison RV SupercenterMadison, AL

AlaskaKevin BrownArctic RV & Interior TopperFairbanks, AK

ArizonaDevin MurphyFreedom RV Inc.Tucson, AZ

ArkansasMichael MoixMoix RV SupercenterConway, AR

CaliforniaTroy PadgettAll Valley RV CenterActon, CA

ColoradoTim BilesPikes Peak TravelandColorado Springs, CO

ConnecticutChris AndroHemlock Hill RV Sales Inc.Milldale, CT

DelawareRyan HorseyParkview RV CenterSmyrna, DE

FloridaRob RothenhauslerOcean Grove RV SupercenterSt. Augustine, FL

GeorgiaDoc AllenC.S.R.A. Camperland Inc.Martinez, GA

IdahoTyler NelsonNelson’s RVs Inc.Boise, ID

IllinoisRichard FlowersLarry’s Trailer Sales Inc.Zeigler, IL

IndianaNathan HartWalnut Ridge Family Trailer SalesNew Castle, IN

IowaJeremy KetelsenKetelsen RV Inc.Hiawatha, IA

KansasBill HawleyHawley Brothers Inc.Dodge City, KS

KentuckyNeVelle SkaggsSkaggs RV CountryElizabethtown, KY

LouisianaJim HicksSouthern RV Super Center Inc.Bossier City, LA

MaineLinda MailhotSeacoast RVSaco, ME

MarylandGreg MerkelLeo’s Vacation Center Inc.Gambrills, MD

MassachusettsMarc LaBrecqueDiamond RV Centre Inc.W. Hatfield, MA

MichiganChad NeffAmerican RV Sales & ServiceInc.Grand Rapids, MI

MinnesotaWill JarnotPleasureLand RV CenterSt. Cloud, MN

Mississippi Stephen (Snuffy) SmithCountry Creek RV CenterHattiesburg, MS

MissouriTed EvansMid America RV Inc.Carthage, MO

MontanaRon PiercePierce RV SupercenterBillings, MT

Nebraska Tony StaabRich & Sons Camper SalesGrand Island, NE

NevadaBeau DurkeeCarson City RV SalesCarson City, NV

New HampshireScott SilvaCold Springs RV CorporationWeare, NH

New Jersey Brad ScottScott Motor Home Sales Inc.Lakewood, NJ

New MexicoRick SchollRocky Mountain RV WorldAlbuquerque, NM

New YorkJim ColtonColton RVN Tonawanda, NY

North CarolinaSteve PlemmonsBill Plemmons RV WorldRural Hall, NC

North DakotaMichelle BarberCapital R.V. Center Inc.Minot, ND

OhioDean TennisonSpecialty RV SalesLancaster, OH

OklahomaRon ShepherdCamperland of Oklahoma, LLCTulsa, OK

OregonKory GoetzCurtis Trailers Inc.Portland, OR

PennsylvaniaGreg StarrStarr’s Trailer SalesBrockway, PA

Rhode IslandLinda TarroArlington RV Super Center Inc.East Greenwich, RI

South CarolinaGloria MorganThe Trail CenterNorth Charleston, SC

South DakotaLyle SchaapSchaap’s RV TravelandSioux Falls, SD

TennesseeRoger SellersTennessee RV Sales & Service, LLCKnoxville, TN

TexasMike ReganCrestview RV CenterBuda, TX

UtahJared JensenSierra RV CorpSunset, UT

VermontScott BordenPete’s RV CenterSouth Burlington, VT

VirginiaLindsey ReinesReines RV Center Inc.Manassas, VA

WashingtonRon LittleRV’s Northwest Inc.Spokane Valley, WA

West VirginiaLynn ButlerSetzer’s World of Camping Inc.Huntington, WV

WisconsinMick FerkeyGreeneway Inc.Wisconsin Rapids, WI

WyomingSonny RoneSonny’s RV Sales Inc.Evansville, WY

VacantHawaii

AT-LARGEBob BeenAffinity RV Service Sales &RentalsPrescott, AZ

Randy CoyDean’s RV SuperstoreTulsa, OK

David Hayes Hayes RV CenterLongview, TX

Ed LerchLerch RVMilroy, PA

Scott LoughheedCrestview RV CenterBuda, TX

Mike RoneSonny’s RV Sales Inc.Evansville, WY

Adam RuppelWebster City RV Inc.Webster City, IA

Rod RuppelWebster City RV Inc.Webster City, IA

Joey ShieldsPan Pacific RV Centers Inc.French Camp, CA

Earl StoltzfusStoltzfus RV’s & MarineWest Chester, PA

Glenn ThomasBill Thomas Camper SalesWentzville, MO

Larry Troutt IIITopper’s Camping CenterWaller, TX

Bill White United RV CenterFort Worth, TX

Participating Past ChairmenBruce BentzRandy BilesDebbie BrunoforteRex FloydCrosby ForrestErnie FriesenRick HorseyLarry McClainTim O’BrienDan PearsonCammy PiersonJoe RangeDell SandersMarty SheaBill ThomasLarry Troutt

RVDA Boards: Officers, Directors, & Delegates 2013-2014


ChairmanJeff PastoreHartville RV Center IncHartville, OH

Vice ChairmanDan PearsonPleasureLand RV Center IncSt. Cloud, MN

Secretary/TreasurerBill KosterProtectiveSt. Louis, MO

PresidentPhil Ingrassia, CAERVDAFairfax, VA

DirectorDarrel FriesenAll Seasons RV CenterYuba City, CA

DirectorMick FerkeyGreeneway, Inc.Wisconsin Rapids, WI

DirectorEleonore HammRV Dealers Association ofCanadaRichmond, BC CANADA

DirectorAndy HeckAlpin HausAmsterdam, NY

DirectorJeff HirschCampers Inn of KingstonKingston, NH

DirectorRick HorseyParkview RV CenterSmyrna, DE

DirectorNewt KindlundKindlund InvestmentsWinter Park, FL

DirectorJohn McCluskeyFlorida Outdoors RVCenterStuart, FL

DirectorMatthew MillerNewmar CorporationNappanee, IN

DirectorRuss PattonByerly RV CenterEureka, MO

DirectorSteve PlemmonsBill Plemmons RV WorldRural Hall, NC

DirectorTom StinnettTom Stinnett Derby City RVClarksville, IN

DirectorTim WeggeBurlington RV SuperstoreSturtevant, WI

DirectorBrian WilkinsWilkins R.V. IncBath, NY

The Mike Molino RV Learning Center Board of Directors

ChairmanJohn McCluskeyFlorida Outdoors RVCenterStuart, FL

Vice ChairmanRon ShepherdCamperland of OklahomaLLCTulsa, OK

Piar AdamsAIRXCEL RV GroupWichita, KS

Bert AlankoMBA Insurance IncScottsdale, AZ

George GoodrickAdventure Sports LtdDartmouth, NS, Canada

Andy HeckAlpin HausAmsterdam, NY

Chris HooverRon Hoover RV & MarineCentersRockport, TX

Ryan HorseyParkview RV CenterSmyrna, DE

Will JarnotPleasureLand RV CenterIncSt. Cloud, MN

Scott KrenekKrenek RV CenterColoma, MI

Trey MillerAtwood Mobile ProductsLLCElkhart, IN\

Ian MooreBig Boy’s toys LtdNanoose Bay, BC, Canada

Gloria MorganThe Trail CenterNorth Charleston, SC

Chad NeffAmerican RV Sales &Service IncGrand Rapids, MI

Bob ParishGE CapitalTampa, FL

Ron PiercePierce RV Supercenter –BillingsBillings, MT

Sean RaynorConstellation DealerSoftwareWake Forest, NC

Kelly ScavoPreserve ExtendedProtectionCincinnati, OH 45241

Scott SilvaCold Springs RVCorporationWeare, NH

Tom Watters, Sr.Diversified InsuranceManagement IncPlano, TX

Matt ZimmermanKeystone RV CompanyGoshen, IN

Education assisted bythe RV LearningCenter’s ProgramOversight Committee:

ChairmanBrian WilkinsWilkins R.V. Inc.Bath, NY

Garry EnyartCummins OnanGeneratorsMinneapolis, MN

David HayesHayes RV CenterLongview, TX

Ron LittleRV’s Northwest IncSpokane Valley, WA

Dell SandersJ.D. Sanders IncAlachua, FL

Convention/Expo Committee - 2014

Chairman Tom StinnettTom Stinnett Derby CityRVClarksville, IN

PresidentPhil Ingrassia, CAERVDAFairfax, VA

Secretary/TreasurerRandy BilesPikes Peak TravelandColorado Springs, CO

DirectorErnie FriesenAll Seasons R.V.Yuba City, CA

DirectorRick HorseyParkview RV CenterSmyrna, DE

DirectorDan PearsonPleasureLand RV Center Inc.St. Cloud, MN

Recreation Vehicle Assistance Corporation (RVAC) Board of Directors

PresidentPhil Ingrassia, CAE

Vice President forAdministrationRonnie Hepp, CAE

Dealer Services ManagerChuck Boyd

Director of FinanceHank Fortune

Director of IndustryRelationsJeff Kurowski

Marketing ManagerJulie Anna Newhouse

Director of Legal andRegulatory AffairsBrett Richardson, Esq., CAE

Marketing CommunicationsSpecialistJulianne Ryder

EditorMary Anne Shreve

Accounting ClerkPatricia Williams

RVDA of America Staff

Chief, RV Learning CenterKarin Van Duyse

Education CoordinatorElizabeth Fleming

RV Service ConsultantTony Yerman

Technician Certification RegistrarIsabel McGrath

RV Learning Center Staff

Follow the conversation on:Presented by:

Mike MolinoThe

Nov. 10-14 • Bally’s on the Las Vegas Strip


NEW DATES! NEW LOCATION!Better timing, a new venue on the Las Vegas Strip, and an exciting line-upof new education sessions are waiting for dealers at the 2014 RV DealersInternational Convention/Expo. Join us at Bally’s from Nov. 10-14 for:

2014 PARTNERS

VISIT WWW.RVDA.ORG FOR MORE INFORMATION AND TO REGISTER.

• Insight into how greatcompanies embrace changefrom keynote speaker DougLipp, who helped shape DisneyUniversity’s world-famouscustomer service training

• An expanded Vendor Training+Plus program

• A new education track on digitalmarketing and social media

• Partners In Progress meetingsfor many manufacturers

• A larger expo hall with morefirst-time exhibitors

• Easy access to Las Vegasnightlife

• Low convention rates so moredealership employees can attend


RVDA of Canada Welcome

On behalf of the RVDA ofCanada, it is my pleasure to

welcome everyone to the 2014 RVDealers InternationalConvention/Expo in Las Vegas.Aptly themed “Passport toExcellence: Education andTraining,” the convention offersmany new features to ensure thatyour voyage through RV dealer-ship education is the trip of alifetime! I am very excited aboutthis year’s event and, once youglance through the program, Iknow you will be, too. Of course you will have

noticed the new location for thisyear’s convention. We listenedwhen you mentioned that youwanted a new hotel, closer to theStrip, right in the midst of all theaction. Most of the educationsessions and the expo are in theBally’s convention area, but pleaseconsult the map in your conven-tion guide to make sure youbecome acquainted with this newvenue. You can find maps of therooms on pages 36, 38, and 39.While you navigate through

the educational sessions beingoffered, the Vendor Training + Plussessions and the variousnetworking opportunities, makesure you download the conventionapp to your mobile device.

Attendees have the benefit of afree convention app so you canreview the schedule, customizeyour itinerary of training, andaccess exhibitor names and contactinformation right on your smartphone or tablet. This year, thedealer lounge offers comfortableseating and complimentary Wi-Fiso make sure you download theconvention app right away. The Vendor Training +Plus

sessions will begin on Monday,Nov. 10 from 2:45 - 3:45 p.m. andwill continue through Tuesday,Nov. 12 from 8:15 a.m. - 1:00 p.m.Vendor Training +Plus is free forall full convention registrants.With over 16 different vendorsessions, this is an incredibleopportunity to get some special-ized training from your industrysupplier partners. This year’s education program

has been increased to include sixdistinct tracks, including the newsocial media and emarketing track.The leading professionalspresenting in this track wereselected by the conventioncommittee to bring forth thepotential, limitations, and bestpractices in social media andemarketing for your businesses.Whether you are looking tooptimize your search engine,

develop a content managementsystem for your social mediacampaign or want to work witheBay, you’ll find these sessionsvery informative. Join me for the opening

general session on Tuesday as wehear from our keynote speakerDoug Lipp on how leadingcompanies are not afraid torespond to a constantly evolvingmarket to give their businesses anadvantage. Lipp was in charge ofthe training team at Disney’scorporate headquarters andteaches companies how to surviveand thrive in a competitive envi-ronment. On Tuesday, please also join

me for our RVDA of CanadaReception, held immediatelyfollowing the close of the expo. Itis an excellent opportunity for youto mingle with fellow Canadiandelegates. The reception is spon-sored by GE Capital, CommercialDistribution Finance Canada,XtraRide brought to you byCheyson Business Services andFederated Insurance. Have a great convention!

Kyle Redmond, Bucars RV Centre,Balzac, ABChairman, RVDA of Canada

OFFICERS

ChairmanKyle RedmondBucars RV CentreBalzac, AB

Vice ChairmanGeorge GoodrickAdventure Sports Ltd.Dartmouth, NS

Treasurer Sam ParksCamp-Out RV Ltd.Stratford, ON

Past ChairmanIan MooreBig Boy’s ToysNanoose Bay, BC

DIRECTORS

Alberta Darcy TurgeonCarefree Coach & RVEdmonton, AB

AtlanticJonathan StoneStone’s RV & HomeCenterNew Glasgow, NS

AtlanticBruce MarshCape Breton TrailerSalesBras d’Or, NS

British ColumbiaGord BraggHub City RV Ltd.Lantzville, BC

ManitobaJim GorrieGNR Camping WorldWinnipeg, MB

OntarioHerb CowenPike Lake Golf CentreClifford, ON

QuebecJean-François LussierHorizon LussierMarieville, QC

SaskatchewanKyle KehoeKehoe RV Ltd.Saskatoon, SK

STAFFEleonore HammPresidentRVDA of CanadaRichmond, BC

Anita LienProgram CoordinatorRVDA of CanadaRichmond, BC

Sylvia WillisAdministrativeAssistantRVDA of CanadaRichmond, BC

Recreation Vehicle Dealers Association of Canada Board of Directors - 2014


RVDA of Canada Annual Meeting

P lease join RVDA ofCanada for this annual

assembly as we give a briefreport on current associationactivities and programs. Thismeeting gives us a chance toreview key association initia-tives undertaken over thepast year. This year, we will feature Scott

Wilson, Canada’s leading speaker onWeb sales and Internet marketingexpert and social media, usingsearch engine optimization (SEO).PROFIT magazine ranks him as anessential speaker and resource forCEOs of the fastest growingcompanies. The Internet is now a major

marketing force for organizationsproviding goods or services. Butunless your website can be easilyfound, it will quickly fade into theInternet jungle while other, moreInternet-adept organizations attractand recruit the customers you want.Wilson will present a dynamic, fast-paced presentation on “Secrets of

SEO” that dealers can applyto their own websites andbusinesses. By following the key

principles of configuringwebsites that Wilsonoutlines, many of hislisteners have been excited

to see their websites rank within thefirst few listings in leading searchengines such as Google, Yahoo, andMSN. Wilson will also explain howcompanies can take advantage of thedynamic changes being made byGoogle as it strives to give its usersinformation of better quality anddiversity. As an example, he outlineshow one new feature, Google LocalBusiness, is helping firms ramp uptheir customer base in their drive-toarea, cheaply and effectively.Wilson’s dynamic presentations

provide practical, proven strategiesfor increasing sales and winningnew customers, all in a highly cost-effective way. His presentations areunique because of his focus on thefinancial pay-back of Web sales. By

drawing lessons from real-worldexamples, he educates decision-makers.

You will learn: • The key performance indicatorsfor a successful Web marketingand sales campaign

• Benchmarking best practices

• Secrets of success for winningbusiness on the Web

• Classic mistakes ad agencies andWeb design firms make thatundermine sales

• Why SEO is one of the leastexpensive methods ofprospecting and winning newcustomers

• Strategies to reduce reputationalrisk when a corporate crisis hits

The annual meeting is also agreat opportunity to meet theRVDA of Canada Board and staff,as well as to network with yourfellow Canadian participants. Pleasejoin us!

Thursday, November 131:00 - 2:00 p.m.

Skyview 1

RVDA of Canada Reception (Open to all Canadians)

Join RVDA of Canada for its traditionalCanadian reception on Tuesday evening after

the expo. It is an excellent opportunity for youto mingle with fellow Canadian delegates. The

reception is sponsored by GE Capital,Commercial Distribution Finance Canada,XtraRide brought to you by Cheyson BusinessServices, and Federated Insurance.

Tuesday, November 117:00 – 8:30 p.m.

Skyview 1

Compliance: The Current Legal Landscapeand How it Applies to You” will be

presented by Ally’s Julie Becker-Myers andCourtney Hennessey, who will discuss howthe Consumer Financial Protection Bureau’sactions affect dealerships. The session willalso include how recent FTC consent ordersaffect dealership advertising, plus an examina-tion of the Equal Credit Opportunity Act,Gramm – Leach Bliley and disparate impact.

The second session, “UnderstandingCompliance Issues – and Solutions – withBack End Products,” will offer strategies forgrowing back-end business while staying onthe right side of federal rules and regula-tions. Chip Zyvoloski, a senior attorney withWolters Kluwer Financial Services, willcover compliance issues and solutionsconcerning advertising, presentation, pricing,disclosures, and more.


Effectively Leading and Managing as a Young Executive

This special session will identify the mostcommon mistakes young leaders make

and explore the difference between leader-ship and management. Because youngleaders face a particularly volatile and

rapidly changing marketplace, this 60-minute workshop is especially recommendedfor up-and-coming dealers. Presenter DavidSpader is a lead trainer and consultant forSpader Business Management.

Thursday, November 1310:15 - 11:15 a.m.

Palace 1 & 2

Friday, November 148:00 - 10:15 a.m.

Palace 3

Compliance Friday

Jeff Englander, senior vice presidentof industry research for GE

Capital, Americas, will provide vitalinformation about ACA, includinghow healthcare costs are drivingchange; basics of the employer health

insurance mandate; subsidies andcredits for small employers; regulatoryand administrative requirements, andmore. He’ll also discuss comingmandates, such as nondiscriminationrequirements.

Tuesday, November 111:15 - 2:15 p.m. Palace 1 & 2

Jeff Englander

Special Sessions and Other Highlights

Understanding and Preparing for the Affordable Care Act

This panel of pros will share real-life experiencesand discuss rental dealers’ ‘keep you up at

night’ topics. Bring your own rental issues to thisdiscussion-based session and:• Get answers to sales and procedural problems • Learn techniques for increasing rental sales andlowering aggravation

• Learn about opportunities at large, local events

Wednesday, November 123:15 - 4:15 p.m.

Bronze 2

Your Biggest Issues & Challenges: Ask the Experts

Special Panel Session for Rental Dealers

“

Panelists:Bert Alanko, MBA Insurance Inc.Scott Krenek, Krenek RV CenterBrad Bacon, PleasureLand RV CenterLeslie Pujo, LaPlaca Pujo PC


How to Not Be a Showroom for Amazon: Your Store Doesn’t Have to be a Storefront for Online Competitors!

Today’s shoppers are walking into your store with aloaded weapon – their smartphones.

Showrooming is the term for when they touch,handle, and most importantly, price products in yourbricks-and-mortar store, then go online through theirsmartphones and comparison shop – usually on

Amazon. How do you get sales from customers whocheck out your online competitors even while they'rein your store? The Retail Doctor® will arm you withtechniques to neutralize the smartphone weapon andcompel your customers to make that purchase whenthey visit your store.

Visual Merchandising for Sales: Secrets to a Successful Display

D isplays are silent salespeople, from intriguingwindows to impulse items at the counter. You’ll

learn how to design displays that inspire customers to

walk through your store and buy. And you’ll learn theanswer to that perennial question, “Where do youwant me to put this?”

2:00 - 3:00 p.m.Bronze 3

3:15 - 4:15 p.m.Bronze 3

Wednesday, November 122:00 - 3:00 p.m.

Palace 3

Sales and Parts Tracks Feature Well-Known Retail Expert

Thanks to support from Coast Distribution,this year’s Parts Track features Bob Phibbs,

the Retail Doctor®. Phibbs is a nationallyrecognized expert on small business strategy,customer service, sales, and marketing. Hebegan in retail and rose to senior managementpositions, including corporate officer, fran-chisor, and entrepreneur. He has helped well-known brands – including Yamaha, LEGO,

and Brother – succeed when economiccircumstances or new competitors challengedtheir customer base. He is a frequent guest onMSNBC’s Your Business, has a regular radioprogram on an ABC affiliate, and recentlyauthored “The Retail Doctor’s Guide toGrowing Your Business.”

On Wednesday, Nov. 12, Phibbs willpresent the following three workshops:

Prepare for Search Engine Domination

W ith competition increasingly comingfrom outside your market area, it’s

vital to maximize your online visibility.InteractRV is sponsoring “Sell More RVs byDominating the Search Engines,” presentedby Tim Resnik from Moz, a marketinganalytics software company. Resnik willshow how to use local search enginemarketing to drive prospects onto your lotso inventory drives off of it.

Topics to be covered:• Why search engine optimization is soimportant and why it’s a huge opportu-nity for dealers

• What local search engine optimization is• What dealers can do immediately toimprove their search engine presence

Bob Phibbs

Tim Resnik

Selling Like a Pro: Closing Sales Effectively and Effortlessly

Phibbs will reveal a sales process that you can easilyapply in your dealership to increase sales and

merchandise turn while decreasing employee

turnover. This process will help salespeople gaincustomer trust so they can start building relation-ships.

9:00 - 10:00 a.m. Bronze 3


V endor Training +Plus topics are designed to help dealership management increase profitability bystaying current with the latest products and services available to them on the market. The hour-long

sessions are free for all full convention registrants. Download the complete schedule on the mobile app.

Vendor Training +Plus Schedule

MONDAY 11/10MONDAY 11/10

TUESDAY 11/11

8:15

9:30

10:45

12:00

1:00

2:45

3:45

B&W Trailer Hitches

Gregg Lafferty

American-madeProducts – Information,Installation andIncreasing Profit, theAmerican Way Palace 1 & 2

SureVista Solutions

Blake Ashdown

The Next Big Thing!RVDealerIntel…by SureVistaPalace 3

Lippert Components

Steve Paul

Correct Track SuspensionAlignment System – A Revolutionary NewProduct from LippertComponents Bronze 4

AL-KO Axis Inc.

Kary Royer

Towing Safety Systemby AL-KO AxisPalace 1 & 2

Ally Financial

Bill Thompson

Leveraging Trends toPredict SalesPalace 1 & 2

Auction123.com

Tracy Amato

Online Marketing Toolsand Strategies to DriveLocal Traffic to YourInventoryPalace 3

SureVista Solutions

Blake Ashdown

The Next Big Thing!RVDealerIntel…by SureVistaPalace 3

Brown & BrownRecreationalInsurance

Shawn Moran &Janet Scavo

Finding the Profit inCash TransactionsPalace 4 & 5

Livin Lite RV

Scott Tuttle

Thinking Outside theBox – InternationalDiversificationPalace 4 & 5

Spader BusinessManagement

David Spader

LeadershipDevelopment for YourDealership

(2-hour session)

Bronze 2

American GuardianWarranty Services

Charles Campbell

Compliance: The CFPB,the Dodd-Frank Act andthe RV DealershipBronze 3

Lippert Components

Steve Paul

Lippert Component’sAftermarket ProgramBronze 4

Titan Tire

Randy McMann

Hydraulic Disc BrakeConversionsPalace 3

Carefree of Colorado

Traci DeYoung

Ordering Made Easy!Come Learn aboutCareFree’s New ProductConfiguratorPalace 4 & 5

Wheeler Advertising

Ron Wheeler

Learn How DealersDominate InternetMarketingBronze 2

Blue Ox

Mike Thelander

Chassis Performance:Giving Your StockMotorhome a HighPerformance MakeoverBronze 4

IDS - IntegratedDealer Systems

Mark Berggren andMario Britz

Using New IDSTechnology to Improvethe CustomerExperience

(2-hour session)

Bronze 3

The Employment Network- A CareerCo Company Kristy Fallon and Maryellen Adams

RVDA members have a new hiring tool. Find out about the innovative new hiring tool that’s cost-effectively closingthe employment gap. Join The Employment Network leaders as we demonstrate what hundreds of companies aresaying has simplified and reduced their costs-per-hire. Its new innovative hiring tool, endorsed by RVDA, enables companieslike yours to leverage a risk-free, performance-based system to recruit and staff for a variety of positions. Palace 4 & 5

Vendor Training +Plus

Download the session details onthe Convention Mobile App fromGuidebook on the Apple AppStore or Android Marketplace orvisit guildebook.com/getit


DEALER/GENERAL MANAGER TRACK


1:15 - 2:15 p.m.Understanding and Preparing for theAffordable Care ActJeff Englander, GE Capital, AmericasPalace 1 & 2Attendees will learn:• How the Affordable Care Act will affect their business• The important requirements, regulations and deadlines• Strategic planning, administration, and coverage


9:00 - 10:00 a.m.Unlocking the Secret of Variable Gross ProfitChad Carr, Rainmaker ConsultingPalace 1 & 2Attendees will learn to:• Calculate variable gross profit (VGP) for every transac-tion in their business

• Improve daily decision making in the dealership withVGP

• Apply principles to common business problems tooutperform the competition

10:15 - 11:15 a.m.How to Understand Today’s Market TrendsTom Walworth and Scott Stropkai,Statistical SurveysPalace 1 & 2Attendees will learn to:• Analyze national trends in product type, manufacturers,and price points

• Understand the effects on the consolidated dealers intheir market

• Improve market penetration by using new state-of-the-art online mapping tools

2:00 - 3:00 p.m.If You Fail to Train, You Train to Fail!George Dans, George Dans GroupPalace 1 & 2Attendees will learn to:• Develop a training program to implement with theirstaff

• Build a team of quota-busting salespeople • Use the DARE process to develop selling skills

3:15 - 4:15 p.m. 9 Ways to Become a Better Leader (repeated)Michael Rees, A World of TrainingPalace 1 & 2Attendees will learn to:• Recognize the key traits that make a leader worthfollowing

• Use simple actions that will create top leadership skills • Lead from the front so their team follows eagerly


9:00 - 10:00 a.m.Beating the Odds – Crafting a SuccessfulLifetime Business Transitions StrategyDon Bielen, The Rainier Group Inc.Palace 1 & 2 Attendees will learn to:• Prepare critical elements in the business and family for atransition

• “Beat the odds” when transitions fail • Develop determination and personal readiness in theirbusiness


10:15 - 11:15 a.m.Effectively Leading and Managing as aYoung ExecutiveDavid Spader, Spader Business ManagementPalace 1 & 2Attendees will learn to:• Understand the five most common mistakes youngleaders and managers make

• Differentiate between leading and managing and deter-mine which their dealership needs

• Manage the three ongoing areas of performance thatless than 10% of all young executives do well

2:15 - 3:15 p.m.9 Ways to Become a Better Leader (repeat)Michael Rees, A World of TrainingPalace 1 & 2Attendees will learn to:• Recognize the key traits that make a leader worthfollowing

• Use simple actions that will create top leadership skills • Lead from the front so their team follows eagerly

3:30 - 4:30 p.m. Selecting and Engaging MillennialsRicardo Roman, CaliperPalace 1 & 2Attendees will learn to:• Find Millennials’ core motivations • Recognize the personality drivers that determineMillennials’ success in sales, management, and service

• Create a realistic job description that will help find theideal candidate

3:30 - 4:30 p.m.High Performance HR: Maximize People forProfitsKathryn Carlson, KPAPalace 6 & 7Attendees will learn to:• Use five tools and habits that ensure good hires• Enhance engagement in the workplace using provenmethods

• Measure the effectiveness of HR programs using fourkey performance indicators

Friday, November 14

8:00 - 9:00 a.m.Compliance: The Current Legal Landscape andHow it Applies to YouCourtney Hennessey and Julie Becker-Myers, AllyPalace 3Attendees will learn to:• Recognize the components of deception in UDAP andhow they relate to dealership advertising

• Recognize how ECOA and GLB affect their business• Analyze dealership processes to determine if theycomply with UDAP, ECOA, and GLB

9:15 - 10:15 a.m.Compliance: Understanding ComplianceIssues – and Solutions – with Back EndProductsChip Zyvoloski,Wolters Kluwer Financial ServicesPalace 3Attendees will learn to:• Grow back end business while staying on the right sideof federal rules and regulations

• Properly handle disclosures, including dispellingcommon myths

• Avoid practices that regulators and court juries haveviewed as deceptive



1:15 - 2:15 p.m.Go RVing Canada: Optimized DigitalMarketing Tactics for RV DealersCyrus Irani, LEVELBronze 4Attendees will learn to:• Maximize their online investment using proven tips• Boost customer engagement with social interactions • Use the latest online tools


9:00 - 10:00 a.m.DNA of a Championship Sales TeamMarc Wayshak, Game Plan SellingBronze 4Attendees will learn to:• Attract, hire, and motivate A-list salespeople• Teach a powerful system to close sales faster and morefrequently

• Develop key accountability metrics to ensure sales teamsuccess

9:00 - 10:00 a.m.Selling Like a Pro: Closing Sales Effectivelyand EffortlesslyBob Phibbs, The Retail Doctor®, LLCBronze 3Attendees will learn to:• Interact with customers without scaring them off • Value setting goals and tracking results by measuringthe closing ratio

• Communicate in a way that opens the window ofcontact

10:15 - 11:15 a.m.Championship Selling in the New Economy(repeated)Marc Wayshak, Game Plan SellingBronze 4Attendees will learn to:• Separate their staff from the competition • Close sales faster and with greater frequency using apowerful system

• Use a playbook of prospecting activities that ensureparticipants hit sales goals

2:00 - 3:00 p.m.Championship Selling in the New Economy(repeat)Marc Wayshak, Game Plan SellingBronze 4Attendees will learn to:• Separate their staff from the competition • Close sales faster and with greater frequency using apowerful system

• Use a playbook of prospecting activities that ensureparticipants hit sales goals

3:15 - 4:15 p.m.Managing Internet Leads in Today’sMarketplace (repeated)Tom King,Marzahn & King Consulting Inc. and Lisa Rockwell,Wilkins RV Inc.Bronze 4Attendees will learn to:• Initiate a successful business development center to gainthe most from Internet leads

• Manage lead sources to obtain the best results • Benchmark and measure the efficiency of the BDC

SALES TRACK



9:00 - 10:00 a.m.Driving Traffic! Alan Ram, Proactive Training Solutions Inc.Bronze 4Attendees will learn to:• Use superstars’ secrets for driving Internet and phonetraffic to their dealership

• Effectively convert customers from the telephone to thedealership

• Dramatically increase online conversions

10:15 - 11:15 a.m.Five Simple Strategies to Supercharge Your Business (repeated)Alan Ram, Proactive Training Solutions Inc.Bronze 4Attendees will learn to:• Increase gross profit per retail unit• Increase online conversions • Prevent the loss of up to 39% of “be-back” opportunities

10:15 - 11:15 a.m.Smell the Coffee and Then Close Your SaleGeorge Dans, George Dans GroupBronze 3Attendees will learn to:• Use a revised selling process• Plan ways to get their customer to say “yes” today • Increase gross profit and wrap up more deals with threeclosing skills

2:15 - 3:15 p.m.Five Simple Strategies to Supercharge Your Business (repeat)Alan Ram, Proactive Training Solutions Inc.Bronze 4Attendees will learn to:• Increase gross profit per retail unit• Increase online conversions • Prevent the loss of up to 39% of “be-back” opportunities

3:30 - 4:30 p.m.Managing Internet Leads in Today’sMarketplace (repeat)Tom King,Marzahn & King Consulting Inc. and Lisa Rockwell,Wilkins RV Inc.Bronze 4Attendees will learn to:• Initiate a successful business development center to gainthe most from Internet leads

• Manage lead sources to obtain the best results • Benchmark and measure the efficiency of the BDC

Friday, November 14







1:15 - 2:15 p.m.Devil in the Details: Drafting RentalAgreementsLeslie Pujo, LaPlaca Pujo, PC Bronze 2Attendees will learn to:• Properly use multi-part agreements and addenda• Identify taxes, fees, and other charges to be aware of • Understand state-required disclosures


9:00 - 10:00 a.m.Developing and Maintaining CustomerRelationships through Social MediaPeter Martin, Cactus Sky DigitalBronze 2Attendees will learn to:• Acquire connections through ad campaigns• Create content that keeps their audience engaged• Use Facebook, Twitter and LinkedIn effectively

10:15 - 11:15 a.m.Yes, You CAN be a Content Marketing RockStarEvanne Schmarder, Roadabode ProductionsBronze 3Attendees will learn to:• Define “content” and sharpen their content marketingmix

• Maximize content marketing with an editorial calendar • Track and measure content marketing success

2:00 - 3:00 p.m.Law & Disorder: RV EditionLeslie Pujo, LaPlaca Pujo, PCBronze 2Attendees will learn to:• Adapt to the basic rental agreement to comply withvariations in state laws

• Understand the difference in state laws that affect oper-ational issues and

• Understand how federal issues and how they relate tosimilar state laws

3:15 - 4:15 p.m.Rental Roundtable Scott Krenek, Krenek RV, Brad Bacon, PleasureLand RV Center Inc., Leslie Pujo, LaPlaca Pujo, PC, and Bert Alanko, MBA InsuranceBronze 2Attendees will learn to:• Implement techniques that will reduce their rental salesand procedural problems

• Increase rental sales and lower ROA (return on aggrava-tion)

• Target large annual events in their area


RENTAL TRACK



9:00 - 10:00 a.m.RV Rental Market TrendsRandall Jeremiah, Adventure on EarthPalace 6 & 7Attendees will learn to:• Capitalize on young families’ rising interest in rentingRVs

• Grow their fleet through consignments, learning whatworks and what doesn’t

• Capture the European market that’s using independentsmore frequently

2:15 - 3:15 p.m.How to Design Your Rental Fleet for theMaximum ROIRandall Jeremiah, Adventure on EarthPalace 6 & 7Attendees will learn to:• Know their customers so they can better meet theirneeds

• Analyze fleet make-up for new/used, Class A/C/B, andtowables

• Determine the expected profitability of each rental class

3:30 - 4:30 p.m.High Performance HR: Maximize People for ProfitsKathryn Carlson, KPAPalace 6 & 7Attendees will learn to:• Use five tools and habits that ensure good hires• Enhance engagement in the workplace using provenmethods

• Measure the effectiveness of HR programs using fourkey performance indicators

Friday, November 14






27



1:15 - 2:15 p.m.In Search of Technicians: Finding, Screening,and Training the Right CandidatesBetty Mills,Marzahn & King Consulting Inc.Palace 4 & 5Attendees will learn to:• Attract technician candidates using proven tips for ads• Analyze a list of traits that make a candidate “the one”to pursue

• Train tech candidates through various strategies


9:00 - 10:00 a.m.Managing the Essential Eight Controllablesfor Record ProfitsDon Reed, RV DealerPro TrainingPalace 4 & 5Attendees will learn to:• Monitor the essential eight controllables• Provide customers with a higher level of service • Improve their scheduling, production, and dispatchingsystems

10:15 - 11:15 a.m.An In-House Body Shop: Lessons from theTrenches Lee and Tina Pickard,Mid-State RV Center, DavidFoco, A World of Training, and Kathryn Carlson, KPAPalace 4 & 5Attendees will learn to:• Search for specific skills and characteristics when hiringRV body shop technicians

• Overcome the trials and tribulations of integrating withthe service department

• Understand and comply with OSHA and EPA specificregulations for body shop employees

2:00 - 3:00 p.m.7-3-4-6: The Combination for Success in RVServiceChuck Marzahn,Marzahn & King Consulting Inc.Palace 4 & 5Attendees will learn to:• Use “silver bullet” basics that always work• Organize primary tasks that must be accomplished iffailure is to be avoided

• Execute the four data points for their DMS system towork best in service

3:15 - 4:15 p.m.Driving Your Service Department towards100% Fixed AbsorptionChad Carr, Rainmaker ConsultingPalace 4 & 5Attendees will learn to:• View their service department as the foundation of aprofitable dealership

• Implement six actions to immediately increase prof-itability

• Use a pay plan that turns their service employees intoentrepreneurs


9:00 - 10:00 a.m.What Service Measurables Really MeanDon Tipton, DTC Retail Consulting Inc.Palace 4 & 5Attendees will learn to:• Calculate the key performance indicators that mattermost accurately

• Change the good and bad impacts on a service measur-able and

• Determine which indicators to spend their time on andhow often

SERVICE TRACK


10:15 a.m. - 11:15 a.m.Turn Your Service Department into a CashMachine (repeated)Bob Clements, Bob Clements InternationalPalace 4 & 5Attendees will learn to:• Change key elements of their service department todrive greater customer satisfaction

• Improve tech performance • Bring new service customers into the dealership

1:00 - 2:00 p.m.Educating Your Customers through Parts &ServiceDavid Foco, A World of TrainingPalace 3Attendees will learn to:• Better communicate with their customers and fixedoperations personnel

• Explain manufacturer and dealership policies and proce-dures to customers

• Incorporate strategies and materials in the customer anddealership delivery/orientation timeline

2:15 - 3:15 p.m.Turn Your Service Department into a CashMachine (repeat)Bob Clements, Bob Clements InternationalPalace 4 & 5Attendees will learn to:• Change key elements of their service department todrive greater customer satisfaction

• Improve tech performance • Bring new service customers into the dealership

3:30 - 4:30 p.m.Signature RV ServiceDon Tipton, DTC Retail Consulting Inc.Palace 4 & 5Attendees will learn to:• Maintain control of customer expectations and exceedthem

• Build a customer-handling process and know why it’simportant

• Create “worth” in what you charge by building value inthe experience

Friday, November 14








1:15 - 2:15 p.m.Achieve 100% Shop Productivity in 30 DaysDon Reed, RV DealerPro TrainingPalace 3Attendees will learn to:• Raise productivity in service and parts departments byas much as 50%

• Use methods of compensating for performance • Complete the necessary processes for ordering specialorder parts


9:00 - 10:00 a.m.Maximize the Moment (repeated)Steve Holt, Coast Distribution System Palace 3Attendees will learn to:• Deliver a consistent presentation with a range ofmethods in printed or digital material

• Give the customer a reason to return to their dealership • Track their progress

10:15 - 11:15 a.m.Selling More Parts Right Now George Dans, George Dans Group Palace 3Attendees will learn to:• Use up-selling skills at the parts counter • Embrace digital marketing strategies for parts • Improve profits by improving their people

2:00 - 3:00 p.m.How to Not Be a Showroom for AmazonBob Phibbs, The Retail Doctor®, LLCBronze 3Attendees will learn to:• Understand the reasons their parts department may besusceptible to “showrooming”

• Take steps to neutralize the smartphone weapon • Win their customers’ loyalty

3:15 - 4:15 p.m.Visual Merchandising for Sales: Secrets toSuccessful DisplayBob Phibbs, The Retail Doctor®, LLCBronze 3Attendees will learn to:• Use strategic visual merchandising• Fix common errors that make merchandize displaysboring

• Apply the 15 steps to creating a perfect display


9:00 - 10:00 a.m.Creating a High-Performance PartsDepartmentBob Clements, Bob Clements InternationalBronze 3Attendees will learn to:• Use both tiered and velocity pricing to improve partsmargins without running customers away

• Get parts and service staff to collaborate with sales staffto grow profitability

• Create a compensation program for the parts staff toincrease add-on sales

PARTS TRACK (sponsored by Coast Distribution System)


10:15 - 11:15 a.m.Use Variable Pricing Strategies to MaximizeParts ProfitsChad Carr, Rainmaker ConsultingPalace 3Attendees will learn to:• Make the most of their parts inventory• Understand the difference between supply-and-demandand consumer convenience

• Use the price/volume sensitivity curve to increase profits

1:00 - 2:00 p.m.Educating Your Customers through Parts &ServiceDavid Foco, A World of TrainingPalace 3Attendees will learn to:• Better communicate with their customers and fixedoperations personnel

• Explain manufacturer and dealership policies and proce-dures to customers

• Incorporate strategies and materials in the customer anddealership delivery/orientation timeline

2:15 - 3:15p.m.Turn Your Parts Department into a ProfitCenter Rod Davis, RV DealerPro TrainingPalace 3Attendees will learn to:• Create a pricing matrix for accessories• Use benefits in annual physical inventory versus contin-uous inventory

• Master the parts walk for all new and used RV sales

3:30 - 4:30 p.m.Maximize the Moment (repeat)Steve Holt, Coast Distribution System Palace 3Attendees will learn to:• Deliver a consistent presentation with a range ofmethods in printed or digital material

• Give the customer a reason to return to their dealership • Track their progress

Friday, November 14







SOCIAL MEDIA/eMARKETING TRACK


1:15 - 2:15 p.m.Ignite Your Online Sales – How to Sell MoreRVs with eBay MotorsTracy Amato, Auction123com, and Kevin Lorell, eBayMotorsBronze 3Attendees will learn to:• Effectively list their inventory on eBay Motors• Boost leads and sales by posting units live on eBay • Present inventory online using best practices


9:00 - 10:00 a.m.Developing and Maintaining CustomerRelationships through Social Media Peter Martin, Cactus Sky DigitalBronze 2Attendees will learn to:• Acquire connections through ad campaigns• Create content that keeps their audience engaged • Use Facebook, Twitter, and LinkedIn effectively

10:15 - 11:15 a.m.Yes, You CAN be a Content Marketing RockStarEvanne Schmarder, Roadabode ProductionsBronze 3Attendees will learn to:• Define “content” and sharpen their content marketingmix

• Maximize content marketing with an editorial calendar • Track and measure content marketing success

2:00 - 3:00 p.m.Sell More RVs by Dominating the SearchEngines (sponsored by InteractRV)Tim Resnik,MOZ Palace 3Attendees will learn to:• Define local search engine optimization• Use SEO opportunities • Improve the dealership’s search engine presence

3:15 - 4:15 p.m.Successful Visual eMarketingEvanne Schmarder, Roadabode ProductionsPalace 3Attendees will learn to:• View visual content as a necessity for their products• Identify five unique types of visual content and whereand how to use them

• Use several simple techniques and tools to creategorgeous, sharable visual content


9:00 - 10:00 a.m.Social Media: Is Social Media a Fad?Courtney Hennessey and Harvey Fisher, AllyPalace 3Attendees will learn to:• Develop a social media strategy that connects with theircurrent and prospective customers

• Link events and campaigns across different social mediaplatforms

• Implement tools to help measure their success


10:15 - 11:15 a.m.Yelp Reviews and Your Online ReputationPeter Martin, Cactus Sky DigitalPalace 6 & 7Attendees will learn to:• Claim their Yelp listing• Build positive online reviews and respond to negativereviews

• Consistently and continually manage their online repu-tation

2:15 - 3:15 p.m.Advanced Social Media StrategiesSheril Vergara, RH Power & Associates Inc.Bronze 3Attendees will learn to:• Build relationships with their fans, friends, andfollowers that create conversions and leads

• Tap into their current social media community to drivesales

• Manage their social reputation and generate positivereviews

3:30 - 4:30 p.m.Advanced Digital Marketing StrategiesRoger Vergara, RH Power & Associates Inc.Bronze 3Attendees will learn to:• Implement email campaigns to drive traffic • Market and use QR codes to enhance their inventory • Target prospects intelligently to generate moreresponses

Friday, November 14






The Next Big Thing: RVDealerIntel by SureVistaSolutions (repeated), Palace 3

Correct Track Suspension Alignment System – A Revolutionary New Product, Lippert Bronze 4

American-made Products: Information, Installation &Increasing Profit, B&W Trailer Hitches Palace 1 & 2

Towing Safety System by AL-KO AxisAL-KO Axis Inc. Palace 1 & 2

Thinking Outside the Box - Intent Livin Lite RV Palace 4 & 5

The Next Big Thing: RVDealerIntel by SureVistaSolutions (repeated), Palace 3

Online Marketing Tools & Strategies to Drive Trafficto Your Inventory, Auction123.com Palace 3

Finding the Profit in Cash Transa Brown Recreational Insuran

Hydraulic Disc Brake ConversionsTitan Tire Palace 3

Ordering Made Easy! CareFree’s Configurator, Carefree of Colo

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Partners in Progress meetings: (all take place in Palace 6 & 7)

Partners inProgress:

Prime TimePalace 6 & 7

2:45 - 3:45 p.m.

4:00 - 5:30 p.m.

Partners in Progress meeting: KZ Palace 6 & 7 RVDA Members have a NEW HIRING TOOL…Find out about

Society of Certified RV Professionals Reception, with Michael Rees, “Making an Impact: Customer Satisfaction in Fixed Operations”

8:15 a.m. - 1:00 p.m.

8:15 - 9:15 a.m.

9:30 - 10:30 a.m.

10:45 - 11:45 a.m.

12:00 - 1:00 p.m.

1:15 - 2:15 p.m.

8:15 - 9:15 a.m. Crossroads • 9:30 - 10:30 a.m. Jayco •

2:30 - 4:00 p.m.

7:30 a.m.

4:00 - 7:00 p.m.

7:00 - 8:30 p.m.

EDUCATION TRACKS: DEALER/GM SALES RENTA

9:00 - 10:00 a.m. Unlocking the Secret of VariableGross Profit, Chad Carr Palace 1 & 2

Understanding and Preparing forthe Affordable Healthcare Act Jeff Englander Palace 1 & 2

Devil in the Drafting Ren Leslie Pujo B

Law & Diso Leslie Pujo B

RV Rental M Randall Jerem

How to Desi the Maximum Palace 6 & 7

High Perform People for Pr Palace 6 & 7

Developing Relationship Peter Martin

Yelp Review Reputation, Palace 6 & 7

Your Biggest I Experts Panel Alanko, Brad B

Go RVing Canada: Optimized Digital Marketing Tactics forRV Dealers, Cyrus Irani Bronze 4

DNA of a ChampionshipSales TeamMarc Wayshak Bronze 4

Championship Selling in the New Economy (repeated) Marc Wayshak Bronze 4

Championship Selling in the New Economy (repeat)Marc Wayshak Bronze 4

Managing Internet Leads in Today’s Marketplace (repeated)Tom King & Lisa Rockwell Bronze 4

Managing Internet Leads in Today’s Marketplace (repeat)Tom King & Lisa Rockwell Bronze 4

Driving Traffic! Alan Ram Bronze 4

Five Simple Strategies toSupercharge Your Business (repeated), Alan Ram Bronze 4

Five Simple Strategies to Supercharge Your Business (repeat)Alan Ram Bronze 4

Smell the Coffee and ThenClose Your Sale, George DansBronze 3

Selling Like a Pro: Closing Sales Effectively and Effortlessly, Bob Phibbs,the Retail Doctor® Bronze 3

Selecting & Engaging MillennialsRicardo Roman Palace 1 & 2

9 Ways to Become a Better Leader(repeat), Michael Rees Palace 1 & 2

2:00 - 3:00 p.m.

10:15 - 11:15 a.m.

11:00a.m.-3:00 p.m.

Effectively Leading and Managingas a Young Executive, David SpaderPalace 1 & 2

Beating the Odds: Crafting a SuccessfulLifetime Business Transition StrategyDon Bielen Palace 1 & 2

How to Understand Today’s MarketTrends, Tom Walworth and ScottStropkai Palace 1 & 2

9 Ways to Become a Better Leader(repeated), Michael Rees Palace 1 & 2

If You Fail to Train, You Train to Fail! George Dans Palace 1 & 2

Expo Open with Lunch Served in Both Halls

3:15 - 4:15 p.m.

RVBusiness Top 50 Awards Reception Platinum Ballroom

Young RV Executives Reception Sponsored by Coach-Net Skyview 1

5:30 - 7:30 p.m.

4:15 - 5:30 p.m.

Early Bird Continental Breakfast 7:30 a.m.

RVDA of America Annual Meeting Platinum Ballroom • RVDA of Canada Annual Meeting Skyview 1

Expo Open with Lunch Served in Both Halls

9:00 - 10:00 a.m.

10:15 - 11:15 a.m.

10:00 a.m. - 1:00 p.m.

1:00 - 2:00 p.m.

2:15 - 3:15 p.m.

3:30 - 4:30 p.m.

5:30 - 7:00 p.m.

8:00 -10:15 a.m.

7:30 a.m. Early Bird Continental Breakfast Palace 3

Skyview Sunset Social Skyview 1

GENERAL SESSION: “Even Monkeys Fall from Trees: Learn from Mistakes and Embrace Change,” Doug Lipp Sponsored by Forest

Early Bird Continental Breakfast

Expo Open with Reception in Both Halls (Reception sponsored by Forest River Inc.)

RVDA of Canada Reception (open to all Canadians) Skyview 1

Compliance Education: The Current Legal Landscape & How it Applies to You, Julie Becker-Myers & Courtney Hennessey Palace 3

Vendor Training +Plus:

Vendor Training +Plus:8:00 a.m. - 5:00 p.m.

Leveraging Trends to Predict SalesALLY Financial Palace 1 & 2

8:00 a.m. - 12:00 p.m. RVDA of Alberta Board of Directors breakfast & meeting Skyview 2 • 11:30 a.m. - 2:30 p.m. RVDA of America Board of

*Subject to change

of special interest toyoung RV executives

tional Diversification

Compliance: CFPB, Dodd-Frank & the DealershipAmerican Guardian Warranty Services Bronze 3

actions, Brown & ce Palace 4 & 5

Leadership Development for Your DealershipSpader Business Management Bronze 2

(2-hour session)

Lippert Component’s Aftermarket ProgramLippert Components Bronze 4

s New Product orado Palace 4 & 5

Learn How Dealers Dominate Internet MarketingWheeler Advertising Bronze 2 Using New IDS Technology to Improve the

Customer Experience IDS Bronze 3

(2-hour session)

Chassis Performance: Giving Your Stock Motorhomea High Performance Makeover, Blue Ox Bronze 4

the Innovative New Hiring Tool That’s Cost-Effectively Closing the Employment Gap, The Employment Network - A CareerCo Company Palace 4 & 5

” Sponsored by Protective Asset Protection Palace 1 & 2

10:45 - 11:45 a.m. EverGreen/Skyline • 12:00 - 1:00 p.m. Winnebago

AL SERVICE PARTS Sponsored by Coast Distribution System SOCIAL MEDIA/eMARKETING

Details: ntal Agreements

Bronze 2

rder: RV Edition Bronze 2

Market Trends miah Palace 6 & 7

ign Your Rental Fleet for m ROI, Randall Jeremiah

mance HR: Maximize rofits, Kathryn Carlson

Signature RV Service, Don TiptonPalace 4 & 5

Advanced Digital MarketingStrategies, Roger Vergara Bronze 3

Turn Your Service Department into aCash Machine (repeat), Bob ClementsPalace 4 & 5

Turn Your Parts Department intoa Profit Center, Rod DavisPalace 3

Turn Your Service Departmentinto a Cash Machine (repeated) Bob Clements Palace 4 & 5

Educating Your Customers through Parts & Service, David Foco Palace 3

What Service Measurables ReallyMean, Don Tipton Palace 4 & 5

Driving Your Service DepartmentTowards 100% Fixed Absorption Chad Carr Palace 4 & 5

7-3-4-6-The Combination for Successin RV Service, Chuck Marzahn Palace 4 & 5

An In-House Body Shop: Lessons fromthe Trenches, David Foco, Tina & LeePickard, & Kathryn Carlson Palace 4 & 5

Managing the Essential EightControllables for Record Profits Don Reed Palace 4 & 5

In Search of Technicians: Finding,Screening and Training the RightCandidates, Betty Mills Palace 4 & 5

Achieve 100% Shop Productivityin 30 Days, Don Reed Palace 3

Ignite Your Online Sales - How to Sell More RVs with eBay Motors Tracy Amato & Kevin Lorell Bronze 3

Developing & Maintaining CustomerRelationships through Social MediaPeter Martin Bronze 2

& Maintaining Customerps through Social Media

n Bronze 2

Yes You CAN Be a ContentMarketing Rock Star Evanne Schmarder Bronze 3

Yes You CAN Be a ContentMarketing Rock StarEvanne Schmarder Bronze 3

Sell More RVs by Dominating the Search Engines, Tim Resnik Sponsored by InteractRV Palace 3

Successful Visual eMarketingEvanne Schmarder Palace 3

Social Media: Is Social Media a Fad?Harvey Fisher & Courtney HennesseyPalace 3

Yelp Reviews and Your Online Reputation, Peter Martin Palace 6 & 7

s and Your Online Peter Martin

Advanced Social Media StrategiesSheril Vergara Bronze 3

Maximize the Moment (repeated)Steve Holt Palace 3

Creating a High PerformanceParts Department, Bob ClementsBronze 3

Use Variable Pricing Strategies toMaximize Parts Profits, Chad CarrPalace 3

Selling More Parts Right NowGeorge Dans Palace 3

How to Not be a Showroom forAmazon, Bob Phibbs, the Retail Doctor®Bronze 3

Visual Merchandising for Sales: Secrets to Successful Display Bob Phibbs, the Retail Doctor® Bronze 3

Maximize the Moment (repeat)Steve Holt Palace 3

Issues & Challenges: Ask the l Discussion, Leslie Pujo, Bert acon & Scott Krenek Bronze 2

River, Inc. Platinum Ballroom

9:15 -10:15 a.m. Understanding Compliance Issues - and Solutions - with Back End Products, Chip Zyvoloski Palace 3

EDUCATION MATRIX

f Delegates lunch & meeting Platinum Ballroom • 12:00 p.m. - 5:00 p.m. RVDA of Canada Board of Directors lunch & meeting Skyview 1

36

WorkshopFloor Plan

Use theseelevators toaccess the26th floor.


Breakfast Wednesday, Nov. 12Sponsor: TCF Inventory Finance Inc.

Dealer LoungeSponsor: Thor Industries Inc.

Parts Educational TrackSponsor: Coast Distribution System

Tuesday Evening ReceptionSponsor: Forest River

Young RV Executives Reception Wednesday, Nov. 12Sponsor: Coach-Net

General SponsorSponsor: Winnebago

General SponsorSponsor: Newmar

General SponsorSponsor: Carefree of Colorado

Convention Mobile AppSponsor: eBay Motors

Expo Hall Luncheon Wednesday & ThursdayCo-Sponsors: Tiffin Motors, NTP-STAG, Sys2k

RVDA THANKS OUR 2014 CONVENTION/EXPO SPONSORS,WHOSE GENEROSITY MAKES THE CONVENTION HAPPEN!

38

PARTNERS

PLATINUM PARTNERGE Capital, Commercial Distribution Finance . . . . . . . . . . . 202

GOLD PARTNERSProtective Asset Protection . . . . . 208

SILVER PARTNERThor Industries Inc. . . . . Dealer Lounge

BRONZE PARTNERSAlly Financial. . . . . . . . . . . . . . . . . 215Bank of America Merrill LynchBank of the West. . . . . . . . . . . . . . 205Brown & Brown Recreational Insurance . . . . . . . . . 220Diversified Insurance Management Inc. . . . . . . . . . . . . . 209Forest RiverMBA Insurance Inc. . . . . . . . . . . . . 201

EXHIBITORS (Alphabetically)

A World of Training . . . . . . . . . . . . . . . . . 722Adventure On Earth . . . . . . . . . . . . . . . . 115Airstream, Inc. . . . . . . . . . . . . Dealer LoungeAIRXCEL RV Group . . . . . . . . . . . . . . . . . 303Alde Corp. . . . . . . . . . . . . . . . . . . . . . . . 511AL-KO Axis, Inc. . . . . . . . . . . . . . . . . . . . 500*Allied Recreation Group . . . . V-202 & V102Ally Financial . . . . . . . . . . . . . . . . . . . . . 215American Guardian Warranty Services, Inc . . . . . . . . . . . . . . . 402America's RV and Marine Auction . . . . . . 418Aqua-Hot Heating Systems, Inc. . . . . . . . 501*Arrow Distributing, Inc. . . . . . . . . . . . . . 705Atwood Mobile Products, LLC . . . . . . . . . 113Auction123.com . . . . . . . . . . . . . . . . . . . 415B & W Trailer Hitches. . . . . . . . . . . . . . . . 125Bank of the West . . . . . . . . . . . . . . . . . . 205Bison Coach . . . . . . . . . . . . . . Dealer LoungeBlue Ox . . . . . . . . . . . . . . . . . . . . . . . . . 109Brasher's Northwest Auto Auction . . . . . . 520*Brasher's Sacramento RV, Marine & PowerSports Auction . . . . . . . . 129Brown & Brown Recreational Insurance. . 220Carefree of Colorado . . . . . . . . . . . . . . . 510CDK Global . . . . . . . . . . . . . . . . . . . . . . 611*Cirrus Solutions . . . . . . . . . . . . . . . . . . 621Coach-Net . . . . . . . . . . . . . . . . . . . . . . . 217Coast Distribution System . . . . . . . . . . . . 615CornerStone United, Inc. . . . . . . . . . . . . . 123Covideo By Easycare . . . . . . . . . . . . . . . . 701

CrossRoads RV . . . . . . . . . . . . Dealer LoungeCruiser RV, LLC . . . . . . . . . . . . . . . . . . V-200Cummins Onan Generators . . . . . . . . . . . 308Customer Service Intelligence, Inc.. . . . . . 720Dealer Spike RV . . . . . . . . . . . . . . . . . . . 405Diversified Insurance Management, Inc.. . . . . . . . . . . . . . . . . . 209Dometic Corporation. . . . . . . . . . . . . . . . 806Dutchmen Manufacturing, Inc.. . . . . . . . . Dealer LoungeEasyCare RV . . . . . . . . . . . . . . . . . . . . . . 701*eBay Motors . . . . . . . . . . . . . . . . . . . . . 117*EcoPro Products . . . . . . . . . . . . . . . . . . 708*EEZ RV Products . . . . . . . . . . . . . . . . . . 600EverGreen Recreational Vehicles, LLC . . V-201Fleetwood RV . . . . . . . . . . . . . . . . . . . V-102Freightliner Custom Chassis Corp. . . . . . . 620GE Capital, Commercial Distribution Finance . . . . . . . . . . . . . . . . 202Girard Systems/Products . . . . . . . . . . . . . 522Heartland Recreational Vehicles, LLC. . . . . . . . . . . . . . Dealer Lounge*Highlands Financial. . . . . . . . . . . . . . . . 616Holiday Rambler . . . . . . . . . . . . . . . . . V-202*Holland Bar Stool Co. . . . . . . . . . . . . . . 404

IDS - Integrated Dealer Systems. . . . . . . . 214IHS Automotive. . . . . . . . . . . . . . . . . . . . 302Infinite Creative Enterprises. . . . . . . . . . . 713Keystone RV Company . . . . . . Dealer LoungeKZ RV . . . . . . . . . . . . . . . . . . . Dealer LoungeLance Camper Manufacturing Corporation (LCMC) . . . . . . . . . . . . . . . . 107LIFESTYLE Luxury RV . . . . . . . . . . . . . . V-201Lippert Components, Inc. . . . . . . . . . . . . 401Livin' Lite RV, Inc. . . . . . . . . . . Dealer LoungeMarine One Acceptance Corp. . . . . . . . . . 314Marzahn & King Consulting, Inc. . . . . . . . 316MBA Insurance, Inc. . . . . . . . . . . . . . . . . 201Medallion Bank . . . . . . . . . . . . . . . . . . . 400Merrick Bank . . . . . . . . . . . . . . . . . . . . . 421Mobile Sleep Components (RV Mattresses) . . . . . . . . . . . . . . . . . . . 709MOR/ryde International, Inc. . . . . . . . . . . 517Mudd Advertising . . . . . . . . . . . . . . . . . . 516NADAguides & NADAguides.com . . . . . . 323*NextGear Capital . . . . . . . . . . . . . . . . . 306*NextGenAuto LLC . . . . . . . . . . . . . . . . . 716Northpoint Commercial Finance, LLC . . . . 808NTP-STAG. . . . . . . . . . . . . . . . . . . . . . . . 223NWAN/National Automotive Experts . . . . 311

Booth #

The Omnia Group . . . . . . . . . . . . . . . . . . 409Pacific Coachworks, Inc.. . . . . . . . . . . . V-100Parallax Power Supply . . . . . . . . . . . . . . . 305Pettes & Hesser, Ltd. . . . . . . . . . . . . . . . . 310Phoenix American Warranty Co., Inc. . . . . 301*PowerMax Converters . . . . . . . . . . . . . . 504Progress Mfg., Inc. . . . . . . . . . . . . . . . . . 416ProResponse, Inc. . . . . . . . . . . . . . . . . . . 422Protective Asset Protection . . . . . . . . . . . 208*PullRite / Pulliam Enterprises . . . . . . . . . 706*Rainmaker Software . . . . . . . . . . . . . . . 319Reese . . . . . . . . . . . . . . . . . . . . . . . . . . . 317*Riverside Travel Trailer . . . . . . . . . . . . V-104Roadtrek Motorhomes, Inc. . . . . . . . . . V-101Robert Weed Plywood Corporation . . . . . 105RV DealerPro Training . . . . . . . . . . . . . . . 515RV PRO Magazine. . . . . . . . . . . . . . . . . . 304RV Trader . . . . . . . . . . . . . . . . . . . . . . . . 802RVDA . . . . . . . . . . . . . . . . . . . . . . . . . . . 601*RVing ACCESSibility Group, Inc.. . . . . . . 103

RVM Promotions. . . . . . . . . . . . . . . . . . . 102*RVmenu, LLC . . . . . . . . . . . . . . . . . . . . 607*RVShare . . . . . . . . . . . . . . . . . . . . . . . . 707*Sebrite Financial Corp. . . . . . . . . . . . . . 715Skyline RV . . . . . . . . . . . . . . . . . . . . . . V-103Sobel University . . . . . . . . . . . . . . . . . . . 101Spader Business Management. . . . . . . . . 423Statistical Surveys, Inc. . . . . . . . . . . . . . . 300*SureVista Solutions . . . . . . . . . . . . . . . . 100Sys2K / RV123.com. . . . . . . . . . . . . . . . . 521TCF Inventory Finance, Inc. . . . . . . . . . . . 219Tekonsha . . . . . . . . . . . . . . . . . . . . . . . . 317*Tents for Troops & RV's Too . . . . . . . . . . 609Thor Industries, Inc. . . . . . . . . . Dealer LoungeThor Motor Coach, Inc. . . . . . . Dealer Lounge*Titan Tire . . . . . . . . . . . . . . . . . . . . . . . 508*Tuson RV Brakes LLC. . . . . . . . . . . . . . . 318U.S. Bank, Recreation Finance . . . . . . . . . 111*US Equity Advantage. . . . . . . . . . . . . . . 119United States Warranty Corporation . . . . 424

*Warrantech Automotive, Inc. . . . . . . . . . 502Wheeler Advertising, Inc.. . . . . . . . . . . . . 121Williams and Stazzone Insurance Agency, Inc.. . . . . . . . . . . . . . . 514Wolters Kluwer Financial Services . . . . . . 622Xantrex Technology / Schneider Electric . . 411Zamp Solar, LLC . . . . . . . . . . . . . . . . . . . 417

RV Manufacturers Displaying Vehicles

Allied Recreation Group . . . . . V-102 & V202Cruiser RV LLC . . . . . . . . . . . . . . . . . . V-200EverGreen Recreational Vehicles LLC . . . . . . . . . . . . . . . . . . . . V-201Fleetwood RV . . . . . . . . . . . . . . . . . . . V-102Holiday Rambler . . . . . . . . . . . . . . . . . V-202LIFESTYLE Luxury RV . . . . . . . . . . . . . . V-201Pacific Coachworks Inc. . . . . . . . . . . . . V-100Riverside Travel Trailer . . . . . . . . . . . . . V-104Roadtrek Motorhomes Inc. . . . . . . . . . V-101Skyline RV . . . . . . . . . . . . . . . . . . . . . . V-103

39

*New Exhibitors


Exhibitors by CategoryADVERTISING/PROMOTIONSMudd Advertising . . . . . . . . . . . . . . . . 516www.Mudd.comRV Trader . . . . . . . . . . . . . . . . . . . . . . . 802www.rvtrader.comRVM Promotions . . . . . . . . . . . . . . . . . 102www.rvmpromotions.comWheeler Advertising Inc. . . . . . . . . . . . 121www.wheeleradvertising.com

ASSOCIATIONSRVDA . . . . . . . . . . . . . . . . . . . . . . . . . . 601www.rvda.orgRVing ACCESSibility Group Inc. . . . . . . 103www.rvingaccessibility.orgTents for Troops & RV’s Too . . . . . . . . . 609www.tentsfortroops.org

AUCTIONAmerica’s RV and Marine Auction . . . . 418www.americasautoauction.comBrasher’s Northwest Auto Auction. . . . 520www.brashersnorthwest.comBrasher’s Sacramento RV, Marine & PowerSports Auction . . . . . . 129 www.brasherssacramento.comeBay Motors. . . . . . . . . . . . . . . . . . . . . 117www.ebay.com/motors

CONSULTANTS/TRAINERSA World of Training . . . . . . . . . . . . . . . 722www.aworldoftraining.comMarzahn & King Consulting Inc. . . . . . 316www.marzahnandking.comThe Omnia Group. . . . . . . . . . . . . . . . . 409 www.omniagroup.comRV DealerPro Training . . . . . . . . . . . . . 515www.dealerprotraining.comSobel University. . . . . . . . . . . . . . . . . . 101www.sobeltraining.comSpader Business Management. . . . . . . 423www.spader.com

CUSTOMER SERVICECustomer Service Intelligence Inc. . . . 720www.tellcsi.com

DIRECTORY/GUIDESNADAguides & NADAguides.com. . . . . 323www.nadaguides.comRVmenu LLC . . . . . . . . . . . . . . . . . . . . . 607www.rvmenu.comRVShare . . . . . . . . . . . . . . . . . . . . . . . . 707www.rvshare.com

DISTRIBUTORArrow Distributing Inc. . . . . . . . . . . . . 705 www.arrowdist.comCoast Distribution System . . . . . . . . . . 615www.coastdistribution.comEEZ RV Products. . . . . . . . . . . . . . . . . . 600 www.eezrvproducts.comNTP Distribution . . . . . . . . . . . . . . . . . 810www.ntpdistribution.com

NTP - STAG . . . . . . . . . . . . . . . . . . . . . . 223www.ntpdistribution.comwww.stagparkway.com

FINANCE/FINANCIALBRONZE PARTNERAlly Financial . . . . . . . . . . . . . . . . . . . . 215www.ally.comBRONZE PARTNERBank of the West . . . . . . . . . . . . . . . . . 205www.bankofthewest.comPLATINUM PARTNERGE Capital, Commercial Distribution Finance . . . . . . . . . . . . . . 202www.gecdf.comHighlands Financial Inc. . . . . . . . . . . . . 616www.hfico.comMarine One Acceptance Corp. . . . . . . . 314www.marineone.comMedallion Bank . . . . . . . . . . . . . . . . . . 400www.medallionbank.comMerrick Bank . . . . . . . . . . . . . . . . . . . . 421www.merrickbank.comNextGear Capital . . . . . . . . . . . . . . . . . 306 www.nextgearcapital.comNorthpoint Commercial Finance LLC . . 808www.northpointcf.comSebrite Financial Corp.. . . . . . . . . . . . . 715 www.sebritecorporation.comTCF Inventory Finance Inc.. . . . . . . . . . 219www.tcfif.comU.S. Bank, Recreation Finance . . . . . . . 111www.usbank.com/recfinUS Equity Advantage . . . . . . . . . . . . . . 119 www.usequityadvantage.comWolters Kluwer Financial Services. . . . 622www.WoltersKluwerFS.com/dealers

INSURANCE & WARRANTIESAmerican Guardian Warranty Services Inc . . . . . . . . . . . . . 402www.agwsinc.comBRONZE PARTNERBrown & Brown Recreational Insurance . . . . . . . . . . . . 220www.reedbrothersinsurance.comCoach-Net . . . . . . . . . . . . . . . . . . . . . . 217dealer.coach-net.comCornerStone United Inc. . . . . . . . . . . . 123www.cornerstoneunited.comBRONZE PARTNERDiversified Insurance Management Inc. . . . . . . . . . . . . . . . . . 209www.rvbestquote.comEasyCare RV . . . . . . . . . . . . . . . . . . . . . 701www.easycare.comBRONZE PARTNER MBA Insurance Inc. . . . . . . . . . . . . . . . 201www.MBAinsurance.netNWAN/National Automotive Experts. . 311www.NationalAutomotiveExperts.comPettes & Hesser Ltd.. . . . . . . . . . . . . . . 310www.phltd.comPhoenix American Warranty Co. Inc. . . 301www.phoenixamerican.comGOLD PARTNER Protective Asset Protection . . . . . . . . . 208www.protective.com

United States Warranty Corporation . . 424www.uswceagle.comWarrantech Automotive Inc. . . . . . . . . 502 www.warrantech.comWilliams and Stazzone Insurance Agency Inc. . . . . . . . . . . . . . 514www.wsins.com

MARKET RESEARCHCustomer Service Intelligence, Inc. . . . 720www.tellcsi.comIHS Automotive . . . . . . . . . . . . . . . . . . 302www.ihs.comStatistical Surveys Inc.. . . . . . . . . . . . . 300www.statisticalsurveys.comSureVista Solutions . . . . . . . . . . . . . . . 100 www.surevista.com

PUBLICATIONRV PRO Magazine . . . . . . . . . . . . . . . . 304www.rv-pro.com

RV MANUFACTURERBison Coach . . . . . . . . . . . . Dealer Loungewww.bisontrailer.comAirstream Inc. . . . . . . . . . . . Dealer Loungewww.airstream.comAllied Recreation Group. . . . V-202 & V102www.argrv.comBison Coach . . . . . . . . . . . . Dealer Loungewww.bisontrailer.comCrossRoads RV . . . . . . . . . . Dealer Loungewww.crossroadsrv.comCruiser RV LLC. . . . . . . . . . . . . . . . . . V-200www.cruiserrv.comDutchmen Manufacturing Inc. . . . . . . . Dealer Loungewww.dutchmen.comEverGreen Recreational Vehicles LLC . . . . . . . . . . . . . . . . . . . V-201www.GoEverGreenRV.comFleetwood RV . . . . . . . . . . . . . . . . . . V-102www.FleetwoodRV.comFreightliner Custom Chassis Corp.. . . . 620www.freightlinerchassis.comHeartland Recreational Vehicles, LLC . . . . . . . . . . . . Dealer Loungewww.heartlandrvs.comHoliday Rambler . . . . . . . . . . . . . . . . V-202www.holidayrambler.comKeystone RV Company . . . . Dealer Loungewww.keystonerv.comKZ RV . . . . . . . . . . . . . . . . . Dealer Loungewww.kz-rv.comLance Camper Manufacturing Corporation (LCMC) . . . . . . . . . . . . . . . 107www.LanceCamper.comLIFESTYLE Luxury RV. . . . . . . . . . . . . V-201 www.LifestyleLRV.comLivin' Lite RV, Inc. . . . . . . . . Dealer Loungewww.LIVINLITE.comPacific Coachworks Inc. . . . . . . . . . . V-100www.pacificcoachworks.comRiverside Travel Trailer . . . . . . . . . . . V-104www.riversidetrailer.comRoadtrek Motorhomes Inc.. . . . . . . . V-101www.roadtrek.com/RVDAU


Skyline RV. . . . . . . . . . . . . . . . . . . . . V-103www.skylineRV.comSILVER PARTNERThor Industries Inc.. . . . . . . Dealer Loungewww.thorindustries.comThor Motor Coach . . . . . . . Dealer Loungewww.ThorMotorCoach.com

SIGNAGE/SPECIALTY ITEMSInfinite Creative Enterprises . . . . . . . . 713www.icesigns.com

SOFTWARE/WEBSITESAdventure On Earth . . . . . . . . . . . . . . . 115www.adventureonearth.comAuction123.com. . . . . . . . . . . . . . . . . . 415www.auction123.com/RVDACDK Global. . . . . . . . . . . . . . . . . . . . . . 611www.cdkglobalrecreation.comCirrus Solutions . . . . . . . . . . . . . . . . . . 621 www.CirrusSolutions.comCovideo By Easycare . . . . . . . . . . . . . . 117www.easycare.comDealer Spike RV . . . . . . . . . . . . . . . . . . 405www.dealerspikerv.comIDS - Integrated Dealer Systems . . . . . 214www.ids-astra.comNextGen Auto LLC . . . . . . . . . . . . . . . . 716www.nxgenauto.comProResponse Inc. . . . . . . . . . . . . . . . . . 422www.proresponse.comRainmaker Software . . . . . . . . . . . . . . 319 www.getRain.com

Sys2K / RV 123 . . . . . . . . . . . . . . . . . . . 521www.sys2k.com

SUPPLIERAIRXCEL RV Group . . . . . . . . . . . . . . . . 303www.rvcomfort.comAlde Corp. . . . . . . . . . . . . . . . . . . . . . . 511www.alde.usAL-KO Axis Inc. . . . . . . . . . . . . . . . . . . . 500www.al-koaxis.comAqua-Hot Heating Systems Inc. . . . . . . 501www.aquahot.comAtwood Mobile Products LLC . . . . . . . 113www.atwoodmobile.comB & W Trailer Hitches . . . . . . . . . . . . . . 125www.turnoverball.comBlue Ox. . . . . . . . . . . . . . . . . . . . . . . . . 109www.blueox.comCarefree of Colorado . . . . . . . . . . . . . . 510www.carefreeofcolorado.comCummins Onan Generators . . . . . . . . . 308www.cumminsonan.comDometic Corporation . . . . . . . . . . . . . . 806www.dometic.com/usaEcoPro Products. . . . . . . . . . . . . . . . . . 708www.ecoproproducts.comGirard Systems/Products . . . . . . . . . . . 522www.girardrv.comHolland Bar Stool Co.. . . . . . . . . . . . . . 404 www.hollandbarstool.comLippert Components Inc. . . . . . . . . . . . 401www.lippertcomponents.com

Mobile Sleep Components (RV Mattresses) . . . . . . . . . . . . . . . . . . 709www.mobilesleepcomponents.com/rvda14MOR/ryde International Inc. . . . . . . . . 517www.morryde.comParallax Power Supply . . . . . . . . . . . . . 305www.parallaxpower.comPowerMax Converters . . . . . . . . . . . . . 504 www.powermaxconverters.comProgress Mfg. Inc. . . . . . . . . . . . . . . . . 416www.EqualizerHitch.comPullRite / Pulliam Enterprises . . . . . . . 706 www.pullrite.comReese . . . . . . . . . . . . . . . . . . . . . . . . . . 317www.ReeseProducts.comRobert Weed Plywood Corporation . . . 105www.robertweedplywood.comTekonsha . . . . . . . . . . . . . . . . . . . . . . . 317www.tekonsha.comTitan Tire . . . . . . . . . . . . . . . . . . . . . . . 407 www.titan-intl.comTuson RV Brakes LLC . . . . . . . . . . . . . . 318www.directlink.comXantrex Technology / Schneider Electric . . . . . . . . . . . . . . . . 411www.xantrex.comZamp Solar LLC . . . . . . . . . . . . . . . . . . 417www.zampsolar.com

VIDEO EMAIL SERVICECovideo By Easycare . . . . . . . . . . . . . . 701www.easycare.com


Exhibitors/Partners

A World of Training . . . . . . . . . . . . . . 722P: (866) 238-9796www.aworldoftraining.comA World of Training is a hands-on trainingcompany focused on results. We’re real-worldpeople who work side by side with your teamto help make your dealership “differentlybetter”!

Adventure On Earth . . . . . . . . . . . . . . 115P: (503) 267-2690www.adventureonearth.comPremier RV rental software with 99.9%guaranteed up time. RV rental consulting tostart your RV rental department or growyour existing RV rental business. We offer freeRV rental education pieces at adventureon-earth.com.

Airstream Inc.. . . . . . . . . . Dealer LoungeP: (937) 596-6111www.airstream.comAirstream manufactures and sells premiumquality travel trailers and motorhomes.Airstream vehicles are distinguished by theirrounded shape and bright aluminum finishand, in our opinion, constitute the most recog-nized product in the recreational vehicleindustry.

AIRXCEL RV Group . . . . . . . . . . . . . 303P: (423) 775-2131www.rvcomfort.comAirxcel RV Group is the quality name in RVcomfort. Coleman Mach RV air conditioners,Suburban furnaces, water heaters, ranges andcooktops, and Maxxair fans.

Alde Corp . . . . . . . . . . . . . . . . . . . . . . . 511P: (360) 608-4803www.alde.usFounded in 1949, Alde has long been theworld leader in mobile comfort and luxury,bringing radiant heat, heated floors, heatedtowel warmers, four season comfort, hotwater and much more to the RV lifestyle.

AL-KO Axis Inc. . . . . . . . . . . . . . . . . . 500P: (574) 294-6651www.al-koaxis.comAL-KO Axis Inc., the world leader in manu-facturing superior trailer axles, hubs, drumsbrakes and trailer accessories, is part of an83-year-old global technology company.

Allied Recreation Group . . V202 & V102P: (260) 728-2121www.argrv.comAllied Recreation Group is a collection ofsome of the world’s most recognized andadmired RV brands. Each brand - AmericanCoach, Fleetwood, Holiday Rambler andMonaco - remains distinct, while together thegroup is a celebration of the rich heritage andfuture promise of the greatest manufacturersin the RV industry.

BRONZE PARTNERAlly Financial . . . . . . . . . . . . . . . . . . . . 215 P: (714) 9132697www.ally.comAlly Financial builds strongrelationships to help RVdealers meet their businessgoals. Ally also provides a comprehensiveportfolio of financing solutions, includingretail and wholesale financing for RV dealersin the United States and Canada.

American Guardian Warranty Services Inc . . . . . . . . . . . . . 402P: (630) 790-6000www.agwsinc.comAmerican Guardian Warranty Services Inc. isan innovative provider of administrationservices for dealers and marketers offeringvehicle service agreements, limited warrantiesand a variety of environmental and after-market products across the United States.

America’s RV and Marine Auction . . 418P: (864) 801-1199www.americasautoauction.comWe offer a full spectrum of dealer servicesnecessary to successfully complete the remar-keting needs for both buyers and sellers. Weunderstand the value of a customer and knowthat every dealership has different needs.

Aqua-Hot Heating Systems Inc. . . . . 501P: (303) 651-5500www.aquahot.comThe leading manufacturer of hydronicheating systems that provide real comfortthrough evenly distributed moist heat, contin-uous hot water, engine preheating, and thou-sands of dollars in added resale value.

Arrow Distributing Inc. . . . . . . . . . . . 509 P: (402) 330-3322www.arrowdist.comFor over 30 years Arrow Distributing hasbeen dedicated to providing a wide-range ofpremier RV and MH products and servicesdesigned to meet the goals of our dealers andservice centers.

Atwood Mobile Products LLC. . . . . . 113P: (574) 264-2131www.atwoodmobile.comAtwood Mobile Products has been a worldleader in designing, engineering and manu-facturing appliances and chassis hardware forthe RV industry for more than 30 years. AnAtwood icon, Fan-Tastic Vent, provides theindustry standard in high-powered roof ventfans and vent covers.

Auction123.com . . . . . . . . . . . . . . . . . . 415P: (888) 514-0123www.auction123.com/RVDAAuction123 provides award-winning websitedevelopment, inventory management, andonline marketing solutions to RV dealers.Publish your inventory to eBay Motors,Facebook, Craigslist, over 400 online market-places, and your own website.

B & W Trailer Hitches . . . . . . . . . . . . 125P: (620) 473-3664www.turnoverball.comB&W Trailer Hitches has been buildingtowing products since 1987. ItsTurnoverballis the number one selling gooseneck hitch inAmerica. Its popular line of fifth-wheelhitches, including the Companion, continuesto grow with the addition of a rail mountedoption and this year, a Companion Slider.

BRONZE PARTNERBank of AmericaMerrill LynchP: (770) 774-4701www.bankofamerica.com/rvdealerBank of America has been a dedicatedpartner, problem solver, and trusted advisorfor more than 40 years. In addition tooffering retail, floorplan and more bankingoptions, we offer fast application turnaroundand the best funding team in the industry.

BRONZE PARTNERBank of the West . . . . . . . . . . . . . . . . . 205 P: (800) 843-2327www.bankofthewest.comAs one of thenation’s largestproviders ofindirect financingfor the RV market, we deliver a wide rangeof customized solutions, such as extended firstpayments, inventory finance, commercialcredit cards and real estate loans.

Paid promotional – all information supplied by the exhibitors.


Exhibitors/Partners

Bison Coach . . . . . . . . . . . Dealer LoungeP: (574) 658-4161www.bisontrailer.comBison Coach is an industry leader in producingspecialty trailers with spacious living areasavailable in a variety of sizes. Bison focuseson an innovative line of equine trailers withLiving Quarters (LQ), constructed of light-weight aluminum and aluminum over steelconstruction. A pioneer in equine LQ trailers,Bison is one of only two competitors thatconstruct its own living quarters, an impor-tant point of industry differentiation.

Blue Ox . . . . . . . . . . . . . . . . . . . . . . . . . 109P: (402) 385-3051www.blueox.comBlue Ox is known internationally for itsquality towing products, from tow bars andbaseplates to steering control systems, supple-mentary brakes, carriers, weight distributingand gooseneck hitches.

Brasher’s Northwest Auto Auction . . 520P: (541) 689-3901www.brashersnorthwest.comWe offer a full range of remarketing services,including wholesale auctions, simulcastauctions, reconditioning, transportation andinventory financing. Brasher’s remarketsvehicles for wholesale consignors, includingdealers, manufacturers, banks, and financeand leasing institutions.

Brasher’s Sacramento RV, Marine & PowerSports Auction . . . . 129P: (916) 991-1067www.brasherssacramento.comA leader in RV, marine and power sportsremarketing in the western U.S. , we offer awide range of services, including recondi-tioning, transportation, financing, and onlinesales. Conveniently located 10 minutes fromSacramento International Airport.

BRONZE PARTNERBrown & Brown Recreational Insurance . . . . . . . . . . . . 220P: (270) 384-5800www.reedbrothersinsurance.comBrown & BrownRecreational Division,Columbia KY, providesan extensive portfolio ofproducts for the F&I RV industry. We striveto help dealers achieve their best potential inESC, GAP, T&W, P&F and menu selling.We specialize in incorporating reinsurancecompanies for dealers and in ongoing moni-toring. In addition to our strong presence inthe RV property and casualty areas, we haveadded RV America and Gilbert Insurance toour network, providing another level ofincome and support for dealers.

Carefree of Colorado . . . . . . . . . . . . . . 510P: (303) 469-3324www.carefreeofcolorado.comAwnings & Accessories

CDK Global . . . . . . . . . . . . . . . . . . . . . 611P: (800) 521-0309www.cdkglobalrecreation.comCDK Global creates innovative dealermanagement solutions that help RV dealersmanage their business profitably. TheLightspeedEVO solution provides partsinventory control, business process tools,sales/service/rental management, accountingsolutions, CRM, customer loyalty programs,and more.

Cirrus Solutions. . . . . . . . . . . . . . . . . . 621P: (772) 223-1294www.CirrusSolutions.comCirrus Solutions has created the first fullyintegrated dealer platform hosted in the cloud.Our system has been designed from the mostcurrent cloud technologies. We use HTMLand CSS to bring the power of hosteddatabase systems to a wide variety of clientdevices. Cirrus Solutions is focused onbringing modern management tools to thesmall and medium sized dealer. The future isheaded to the cloud – every major technologycompany is in the process of including cloudcomputing in their offerings.

Coach-Net. . . . . . . . . . . . . . . . . . . . . . . 217P: (800) 863-6740dealer.coach-net.comSince 1987, Coach-Net has built a solid repu-tation throughout the RV industry, earningthe trust of RV manufacturers and dealers byhelping them meet the demands of the RVconsumer/traveler.

Coast Distribution System . . . . . . . . . 615P: (800) 538-7973www.coastdistribution.comCoast is a leading supplier to recreationvehicle, towing and outdoor power equipmentretailers across North America, providinghigh quality brands, innovative products,broad product selection, and customer service.

CornerStone United Inc. . . . . . . . . . . 123P: (828) 449-1180www.cornerstoneunited.comCornerStone United Inc. is one of the leadingproviders of warranties, extended servicecontracts, and tire and wheel programsthroughout the United States and Canada.Programs can be coupled with profit sharingor reinsurance to maximize dealer profits.

Covideo By Easycare . . . . . . . . . . . . . . 701P: (678) 225-1000www.easycare.comDiscover the power of video email. Enhancethe customer experience. Increase your ROI.

CrossRoads RV Dealer LoungeP: (260) 593-3850www.crossroadsrv.comAt CrossRoads RV, we build towable fifth-wheel and travel trailer recreational vehiclesthat provide exceptional value to conscien-tious consumers.

Cruiser RV LLC. . . . . . . . . . . . . . . . V-200P: (260) 562-3500www.cruiserrv.comAt Cruiser RV, we know lightweights – it’sall we do. Founded in 1988, Cruiser RV hasalways done things with an out-of-the-boxmindset. Listening to your feedback, we’veengineered and positioned our products to bethe best in the industry.

Cummins Onan Generators. . . . . . . . 308P: (763) 574-5000www.cumminsonan.comCummins Power Generation has set thestandard for quiet, reliable and innovativeRV power for more than 50 years. Choose ourgenerators to provide the comforts of home toyour customers.

Customer Service Intelligence Inc.. . 720P: (847) 639-5700www.tellcsi.comCSI’s unique and immediate phone follow-upallows you to give today’s customers what theydemand—exceptional customer service. Visitour booth . . . . . . . . . . . . . . . . 543 for details.

Dealer Spike RV. . . . . . . . . . . . . . . . . . 405P: (800) 288-5917www.dealerspikerv.comDealer Spike is a worldwide digital adver-tising company focused on helping dealersincrease sales and service profitability throughonline digital advertising and training. Weprovide beautiful, powerful, distinctive Websolutions and tools to hundreds of dealersworldwide.

BRONZE PARTNERDiversified Insurance Management Inc.. . . . . . . . . . . . . . . . . 209 P: (800) 332-4264www.rvbestquote.comDiversified provides atotal insurance solutionto approximately 300 dealerships nationwide,including open lot, garage, all P&C lines,F&l training and products, and evencoverage for customers’ RVs, autos, and toys.



Exhibitors/Partners

Dometic Corporation . . . . . . . . . . . . . 806P: (502) 873-3503www.dometic.com/usaWith more than 80 years in the industry,Dometic manufactures high-quality, innova-tive RV products. Whether you’re looking foran RV refrigerator, air conditioner, awningor toilet, Dometic is the brand you can trust.

Dutchmen Manufacturing Inc. . . . . . Dealer LoungeP: (574) 537-0600www.dutchmen.comDutchmen Manufacturing Inc. is headquar-tered in Goshen, IN , and was founded in1988. The company produces many widely-recognized brands of recreational vehicles.

EasyCare RV. . . . . . . . . . . . . . . . . . . . . 701P: (678) 225-1000www.easycare.comAn EasyCare® extended RV warranty willhelp keep your customer’s RV on the roadlonger and reduce maintenance and repaircosts. Unlike a home, anRV has a drive trainand other mechanical equipment that canrequire repairs.

eBay Motors . . . . . . . . . . . . . . . . . . . . . 117P: (408) 376-6927www.ebay.com/motorseBay Motors is the world’s largest onlineautomotive marketplace, where a passengervehicle sells every two minutes and a part oraccessory sells every second. eBay is also theleader in mobile commerce, with 14,000vehicles and 861,000 parts and accessoriesselling on mobile each week.

EcoPro Products . . . . . . . . . . . . . . . . . 708P: (855) 872-3746www.ecoproproducts.comDiscover the difference eco-friendly productscan have on your revenue! The powerfulcombination of eco-friendly and highperformance product protection, will enhanceyour customers experience. Find out how toCertify your Inventory “Certified Clean”.

EEZ RV Products . . . . . . . . . . . . . . . . 600P: (510) 910-5397www.eezrvproducts.comEEZ RV Products is a supplier of RV andrecreational accessories, including the EezTireTPMS, LED lighting, mats, chairs, induc-tion cooktops, and more. We give our supplypartners the highest levels of service, quality,and profitability.

EverGreen Recreational Vehicles LLC . . . . . . . . . . . . . . . . . . V-201P: (574) 825-4298www.GoEverGreenRV.comEverGreen RV produces innovative productsthat stand alone in the marketplae,such asEver-lite, Sun Valley, i-GO and Ascendtravel trailers, Amped toy haulers, and, thenewly designed Element travel trailer.

Fleetwood RV. . . . . . . . . . . . . . . . . . V-102P: (260) 728-2121www.FleetwoodRV.comFor nearly 65 years, Fleetwood RV has beenproducing iconic family-friendly motorhomebrands, such as Bounder and Discovery, onthe pillars of reliability and value, makingFleetwood the number one RV brand on theroad today.

BRONZE PARTNER Forest River, IncP: (574) 389-4600www.forestriverinc.comForest River, founded in1996, has manufacturing facilitiesthroughout the Midwest and West Coastproducing motorized Class A, B and C’s,travel trailers, fifth wheels, pop up tentcampers, park model trailers, destinationtrailers, cargo trailers, commercial vehicles,buses and pontoons.

Freightliner Custom Chassis Corp. . . . . . . . . . . . . . . . . . . . . 620P: (864) 206-8000www.freightlinerchassis.comFreightliner Custom Chassis Corp. manufac-tures premium chassis for the motorhome,delivery walk-in van, school bus and shuttlebus markets. Freightliner Custom ChassisCorp. is a subsidiary of Daimler TrucksNorth America LLC, a Daimler company.Visit our website for additional FCCC newsand product information.

PLATINUM PARTNERGE Capital, Commercial Distribution Finance. . . . . . . . . . . . . . 202 P: (813) 814-9623www.gecdf.comGE Capital, CommercialDistribution Finance hasprovided more than 35 yearsof RV financing and nearly$31 billion in financing inthe United States andCanada in 2014. Visit ourwebsite or follow company news via Twitter(https://twitter.com/GEInventoryFin).

Girard Systems/Products . . . . . . . . . . 522P: (949) 259-4000www.girardrv.comManufacturer of lateral arm awnings, shadeproducts, and tankless water heaters

Heartland Recreational Vehicles . . . . . . . . . . . . . . . Dealer LoungeP: (574) 262-5992www.heartlandrvs.comFounded in 2004, Elkhart- based HeartlandRecreational Vehicles is among the finest RVmanufacturers in the nation, offering 14brands of the highest quality, most innovativeproducts on the market today. Our goal isdelivering dealers and retail customers thebest value for their investment.

Highlands Financial . . . . . . . . . . . . . . 616P: (303) 471-8325www.hfico.comHighlands Financial Inc is a consumerfinance company that’s partnered withmultiple lending sources to offer the mostdiversified and in-demand loan program todealerships and manufacturers in the recre-ational vehicle industry.

Holiday Rambler . . . . . . . . . . . . . . . V-202P: (260) 728-3037www.holidayrambler.comNow a division of Allied Recreation Group,Holiday Rambler is again building innova-tive motorhomes – such as the 2015Ambassador and Vacationer – that harken tothe adventurous spirit for which the brand isso well known.

Holland Bar Stool Co.. . . . . . . . . . . . . 404P: (800) 423-1903www.hollandbarstool.comCovers by HBS is a division of Holland BarStool Co. We manufacture high-quality tire,grill, game table, and stool covers and havebeen servicing the RV industry for 20 years.

IDS - Integrated Dealer Systems . . . 214P: (800) 769-7425www.ids-astra.comIntegrated Dealer Systems (IDS) provides themost complete dealer management softwaresolution for RV dealerships, marine dealer-ships and trailer dealerships. With nearly 30years of industry experience, IDS helpshundreds of dealers across North Americaincrease productivity, improve efficiency anddrive profits.



Exhibitors/Partners

IHS Automotive. . . . . . . . . . . . . . . . . . 302P: (800) 464-7655www.ihs.comPolk is now IHS Automotive….When itcomes to recreational vehicles, we can showyou what’s selling, who’s buying and how toreach them. IHS offers complete solutions tohelp you analyze the vehicle market/commu-nicate effectively with your customers andprospects.

Infinite Creative Enterprises . . . . . . . 713P: (603) 347-3005www.icesigns.comInfinite Creative Enterprises is one of thenation’s leading suppliers of ElectronicMessage Centers (scrolling signs.) We massproduce 17 sizes to deliver the highest qualityat the lowest possible price.

Keystone RV Company. . Dealer LoungeP: (574) 535-2100www.keystonerv.comKeystone RV Company is the number onemanufacturer of travel trailers, fifth wheels,toy haulers and destination trailers in NorthAmerica. Keystone brands lead the industryin retail sales.

KZ RV . . . . . . . . . . . . . . . . Dealer LoungeP: (260) 768-4016www.kz-rv.comKZRV has proven that it’s possible for acompany to design products that satisfy today’sconsumer and maintain exceptional productquality, value and service. KZRV manufac-ture’s a lineup that includes everything from a13’ Sportsmen Classic entry level trailer toour 42’ extended stay StoneRidge FW.

Lance Camper ManufacturingCorporation (LCMC) . . . . . . . . . . . . . 107P: (661) 949-3322www.LanceCamper.comLance Camper builds America’s favorite truckcamper, ultra light-weight travel trailers andnow toy haulers. Lance has also won thecoveted DSI award almost every year for overa decade and is about to celebrate 50 years inproduction.

LIFESTYLE Luxury RV . . . . . . . . V-201P: (574) 825-5578www.LifestyleLRV.comLife Style RV is the premier manufacturer ofLuxury Fifth Wheels with Full Wall Slide-outs and the Exclusive Titan frame tech-nology along with true craftsmanship and fullfeatured amenities.

Lippert Components, Inc. . . . . . . . . . 401P: (574) 312-6654www.lippertcomponents.comWe are the premier manufacturer andsupplier of innovative and industry changingRV parts and accessories.

Livin Lite Recreational Vehicles, Inc. . . . . . . . . . . Dealer LoungeP: (574) 862-2228www.LIVINLITE.comLivin’ Lite RV is an industry leader in ultra-light weight camping. With an expansiveline-up of automotive campers, Livin’ Litemodels come in all shapes and sizes from tentcampers and truck campers to travel trailers,toy haulers and, new this year, fifth wheels.Each model is made of all-aluminum andcomposites - without a splinter of wood -making them long lasting and the lightestcampers on the market.

Marine One Acceptance Corp. . . . . . 314P: (800) 262-8734www.marineone.comF: (800) 379-2837 A Dallas-based recreational products financecompany; Marine One provides financing forRV’s, boats, motorcycles, side x sides and live-stock trailers. Marine One is a non-primelender whose experienced in-house andregional staffs can assist with customers whohave previous credit problems.

Marzahn & King Consulting, Inc. . . 316P: (757) 227-6646www.marzahnandking.comOne of the RV industry’s most respectedsources for in-dealership training andconsulting. Whether you have an interest inimproving Sales, Sales Management, HumanResources, Hiring or Fixed Operations -M&K can help you attain the next level.

BRONZE PARTNERMBA Insurance, Inc.. . . . . . . . . . . . . . 201 P: (800) 622-2201www.MBAinsurance.netMBA offers RV andPowersports rentalinsurance. We offervarious insuranceoptions; we provide rental contracts and thenecessary forms. We also sponsor the RVRental School, where we will instruct you inhow to be successful in the rental business

Medallion Bank . . . . . . . . . . . . . . . . . . 400P: (801) 284-7065www.medallionbank.comMedallion Bank has served the RV industryin consumer finance for the last 20 years withemphasis in non-prime retail recreationlending. Our financing program serves thou-sands of RV dealers nationwide.

Merrick Bank . . . . . . . . . . . . . . . . . . . . 421P: (888) 545-3888www.merrickbank.comMerrick Bank finances RV customers withless than perfect credit. They work withdealers nationally and have a great history ofoffering the best rates in the nonprime space.They pay dealer participation on every loan.

Mobile Sleep Components (RV Mattresses) . . . . . . . . . . . . . . . . . . 709P: (888) 468-9403www.mobilesleepcomponents.com/rvda14No buying/stocking inventory. Order any sizeor shape. We can dropship via FedEx Grounddirect to you (or your customer)!

MOR/ryde International, Inc.. . . . . . 517P: (574) 293-1581www.morryde.comMor/ryde offers a full line of suspensionsystems and specialty products available todealers through OEM’s and select distribu-tors.

Mudd Advertising . . . . . . . . . . . . . . . . 516P: (319) 268-4402www.Mudd.comMudd Advertising is a full service agencythat can take care of all your marketing needs.We have talented professionals that specializein SEO, SEM, Social, Web Development,Direct Mail, Production, Print, Signage,Media Buying, and More! Big Ideas. BigSolutions. Big Results. We love it when yousucceed! 1-888-800-3202

NADAguides & NADAguides.com . 323P: (714) 556-8511www.nadaguides.comNADAguides, the largest publisher of pricingand information for RVs, provides the mostmarket reflective pricing in print, electronic,online, web services, raw data and websyndicated formats. NADAguides is analliance partner of NADA ServicesCorporation.

NextGear Capital . . . . . . . . . . . . . . . . . 306 P: (317) 571-3721www.nextgearcapital.comNextGear Capital is the largest independentinventory financing company in NorthAmerica. Our products and services, such asthe Deferred Interest Program, preserve cashflow and are available for both new and usedRV purchases.



Exhibitors/Partners

NextGenAuto LLC . . . . . . . . . . . . . . . 716 P: (888) 481-9756www.nxgenauto.comNextGenRV delivers state-of-the-artInteractive Inventory management solutionsfor the RV Dealers. These solutions enabledealers achieve top of the line performancewith real-time market data, customer demo-graphics and reduced costs

Northpoint Commercial Finance, LLC . . . . . . . . . . . . . . . . . . . . 808P: (866) 781-2420www.northpointcf.comNorthpoint Commercial Finance is a diversi-fied floorplan finance lender with a strongcommitment to serving the MH industry.Northpoint combines experience with inno-vative technologies, fresh ideas, streamlinedprocesses an unwavering customer focus.

NTP-STAG . . . . . . . . . . . . . . . . . . . . . 223NTP P: (503) 570-5402STAG P: (404) 349-1918www.ntpdistribution.comwww.stagparkway.comWith nearly 100 years of combined service tothe RV Industry, NTP-STAG brings to themarket the best of both companies. We offerour partners world class logistics and thebroadest and deepest assortment of after-market products available in North America.NTP-STAG is committed to deliveringgreater value to the supply chain whileremaining focused on growing our mutualbusinesses. Our objective is to provide you“Everything you need…when you need it.”

NWAN/National Automotive Experts. . . . . . . . . . . . . . . 311P: (877) 222-1645www.NationalAutomotiveExperts.comNWAN/National Automotive Experts(NAE) is a full product line administrator,offering the finest products to RV dealersaround the country. We specialize in incomedevelopment, customer retention and F&Itraining, in addition to custom administra-tion.

The Omnia Group . . . . . . . . . . . . . . . 409 P: (813) 254-9449www.omniagroup.comSpecializing in accurate, personality-based,user friendly employee selection, retention andmanagement tools that help you hire the rightperson the first time and manage them forpeak performance.

Pacific Coachworks, Inc. . . . . . . . . V-100P: (951) 686-7294www.pacificcoachworks.comPacific Coachworks was founded in 2006 as amanufacturer of high quality recreationalvehicles. We are committed to providing thehighest quality travel trailers, fifth wheelunits, and toy haulers at an unsurpassed value.

Parallax Power Supply . . . . . . . . . . . . . 305P: (800) 443-4859www.parallaxpower.comParallax Power Supply is an innovativeleader of quality power products for the RVindustry. Parallax offers a variety of powerdistribution solutions for recreational vehicles.

Pettes & Hesser, Ltd. . . . . . . . . . . . . . 310P: (480) 948-7889www.phltd.comPettes & Hesser, Ltd is an Insurance Agencythat specializes in RV after-market productsincluding vehicle service contracts, GAP,Chemicals, Tire and Wheel, etc. We workclosely with the F&I Department in thedealership to assist in the training & sale ofthe after market products. Our Vendors/insur-ance companies are A+ rated A M Bestcompanies.

Phoenix American Warranty Co., Inc. . . . . . . . . . . . . . . . . 301P: (800) 552-6131www.phoenixamerican.comPhoenix American is a mainstay in theadministration and development of RVVehicle Service Contract and GAP programssince 1985. We are committed to the success ofour associates by providing them with thetechnology they need to offer dealerships andfinance companies with profitable, flexible,and financially stable F&I Products.

PowerMax Converters . . . . . . . . . . . . . 504P: (574) 349-0078www.powermaxconverters.comPowerMax Converters is a leading manufac-ture of RV Power Converters, Smart BatteryChargers, and Automatic Transfer Switches.PowerMax offers solutions to any RVConverter or Transfer Switch problem.

Progress Mfg., Inc. . . . . . . . . . . . . . . . 416P: (801) 377-9599www.EqualizerHitch.comwww.FastWayTrailer.com Progress Mfg. Inc.has engineered and manufactured innovativetowing products for over 60 years. Theirbrands, The Original Equal-i-zer SwayControl Hitch and Fastway Trailer Productsare loved by customers because of the qualityand performance.

ProResponse, Inc. . . . . . . . . . . . . . . . . 422P: (800) 608-7887www.proresponse.comYou spend a lot of money to generate InternetLeads, phone, floor and show traffic only tolose deals due to a lack of consistent, profes-sional follow up. Follow up sold customers for8 years. CRM, Reputation Management,Email Campaigns

GOLD PARTNERProtective Asset Protection . . . . . . . . 208 P: (636) 536-5704protectiveassetprotection.comProtective AssetProtection provides F&Iproducts and solutionsfocused on enhancingdealer profitability and customer satisfaction.Protective Asset Protection’s service contractprogram, XtraRide® , has been exclusivelyendorsed by the RVDA since 1992.

PullRite / Pulliam Enterprises. . . . . . 706P: (574) 259-1520www.pullrite.comPullRite has been designing and manufac-turing extraordinary hitches for over 35 years.We are recognized as the leading innovatorin the design and manufacture of 5th wheelhitches for both long and short-bed trucks.

Rainmaker Software . . . . . . . . . . . . . . 319P: (563) 359-4441www.getRain.comMany of our competitors have a "one size fits"all approach to their software solutions, butat Rainmaker we work with each client tocustomize the solutions that will provide thehighest return on investment.

Reese . . . . . . . . . . . . . . . . . . . . . . . . . . . 317P: (800) 632-3290www.ReeseProducts.comReese® hitches, Sidewinder, 5th Airborne andweight distribution systems are designed andbuilt to haul up to the heaviest of loads.Known for “Pioneering Performance,” Reeseoffers a complete line of towing accessories.

Riverside Travel Trailer. . . . . . . . . . V-104P: (765) 472-3920www.riversidetrailer.comRiverside Travel Trailer offers traditionallybuilt high quality towables that featureindustry exclusive floor plans and amenities.This uniqueness allows Riverside TravelTrailer dealers the opportunity for increasedmargins through exclusive representation intheir trade areas.



Exhibitors/Partners

Roadtrek Motorhomes, Inc.. . . . . . V-101P: (519) 745-1169www.roadtrek.com/RVDAURoadtrek manufactures industry leading classB motorhomes, renowned for innovativedesigns, quality craftsmanship, and extensivecustomer support. Since 1990, Roadtrek hasbeen recognized as the number one sellingclass B motorhome in North America.

Robert Weed Plywood Corporation . 105P: (574) 848-7631www.robertweedplywood.comRobert Weed Plywood Corporation is amanufacturer and distributor of woodproducts to the recreational vehicle industry.Products include plywood, paneling, cabinetand countertop construction materials andmore.

RV DealerPro Training . . . . . . . . . . . . 515P: (614) 471-8300www.dealerprotraining.comRV DealerPro provides in-dealershiptraining on how to put the customer firstwhile increasing profits by 40% or more. Theyoffer a service Profit Potential Analysis atNO CHARGE.

RV PRO Magazine . . . . . . . . . . . . . . . 304P: (303) 469-0424 Ext. 239www.rv-pro.comRV PRO provides timely, meaningfulbusiness information to RV industry profes-sionals via our trade magazine, website, anddaily eNewsletter. Each month, RV PROmagazine offers profiles on leading dealers,suppliers and manufacturers and insightfulcolumns by knowledgeable experts. Visitwww.rv-pro.com to learn more.

RVShare . . . . . . . . . . . . . . . . . . . . . . . . 707P: (330) 984-4302www.rvshare.comRVShare.com is the largest RV rentalmarketplace. We help RV dealers get moreleads, rentals, and sales. List your inventoryon RVShare for FREE and get exposure tomillions of renters and potential buyers.

RV Trader . . . . . . . . . . . . . . . . . . . . . . . 802P: (877) 354-4068www.rvtrader.comRV Trader.com is the country’s premiere RVmarketplace, with over 2 million visitorsevery month. RV Trader offers dealers theopportunity to reach potential buyers via theRV Trader desktop website, mobile site,iPhone app, Android app, and tablet site.

RVDA . . . . . . . . . . . . . . . . . . . . . . . . . . 601P: (703) 591-7130www.rvda.orgRVDA is at the forefront of dealer-manufac-turer issues, state and federal legislation thataffects your business, the national GO RVingadvertising campaign, and educationalprograms covering all aspects of dealer opera-tions.

RVing ACCESSibility Group, Inc. . . 103P: (970) 903-7442www.rvingaccessibility.orgRVing Accessibility Group is an educationalnonprofit providing proactive ADACompliance Reviews for both the RV Dealersand Outdoor Hospitality Industry in aneffort to bridge the gap between thedisabled/aging population and the RVcommunity. Accommodating thedisabled/aging community means moremarket share, increased revenues andenhanced reputation.

RVM Promotions. . . . . . . . . . . . . . . . . 102P: (386) 547-8013www.rvmpromotions.comRVM Promotions is the USA’s leadingprovider of direct mail for independentdealers in the RV industry. Offering competi-tive pricing, a proven track record ofperformance, and the highest ROI in theindustry.

RVmenu, LLC . . . . . . . . . . . . . . . . . . . 607P: (415) 376-9735www.rvmenu.comRVmenu helps dealers grow their business byconnecting them to potential renters andbuyers who are searching online usingRVmenu’s nationwide search database.

Sebrite Financial Corp.. . . . . . . . . . . . 715P: (800) 767-8881www.sebritecorporation.comSebrite Corporation…Your1 Source for RVand Marine Financing. Let our experienced,friendly staff save you time and increase yourdealership’s profits. Sign up is always freewith Sebrite.

Skyline RV . . . . . . . . . . . . . . . . . . . . V-103P: (574) 294-6521www.skylinerv.comLegendary brands now under the care of thefastest growing towable company today.Come see the rebirth of Skyline RV.

Sobel University . . . . . . . . . . . . . . . . . . 101P: (253) 565-2577www.sobeltraining.comAffordable credited courses in Sales andManagement exclusively for the RV Industry.Students learn online, at your dealership andon campus while increasing productivity.SOBEL UNIVERSITY MAKESDEALERS MONEY!

Spader Business Management . . . . . . 423P: (605) 339-3616www.spader.comWe are a highly valued resource that helpsbusiness leaders, owners, and employeessucceed professionally and personally throughour training, consulting, and managementservices and products.

Statistical Surveys, Inc.. . . . . . . . . . . . 300P: (616) 281-9898www.statisticalsurveys.comStatistical Surveys is the leading provider ofmarket data solutions for the RV industry.Our expertise and cutting-edge solutionsallow customers to maximize the success oftheir prospecting and retention marketingefforts resulting in higher sales, lower costs,and greater returns on investment.

SureVista Solutions . . . . . . . . . . . . . . . 100P: (800) 990-7202www.surevista.comSureVista combines industry specific knowl-edge, sophisticated research and the latest tech-nology to provide our clients with datadriven decision-making TOOLS customizedto the RV Industry. We assist our clients inmaking better business decisions to improveoperating results and increase revenues

Sys2K / RV123.com. . . . . . . . . . . . . . . 521P: (407) 358-2000www.sys2K.comSys2K offers pricing and features to suit deal-erships of any size.The Windows®-basedInfinity DMS’s integrated central informa-tion hub eliminates time-wasting data entryissues, advanced reporting ensures produc-tivity and profitability, and numerousconnectivity partners increase efficiency.

TCF Inventory Finance, Inc.. . . . . . . 219P: (905) 338-4753www.tcfif.comTCF Inventory Finance, Inc. (TCFIF)provides wholesale financing to RV dealers,distributors and manufacturers across NorthAmerica. TCFIF also offers commercialbanking and equipment financing throughTCF Bank affiliates, and advisory servicesthrough The Customer First Alliance.



Exhibitors/Partners

Tekonsha . . . . . . . . . . . . . . . . . . . . . . . . 317P: (800) 632-3290www.tekonsha.comTekonsha® is the industry leader and inno-vator in electric trailer brake controls andbreakaway systems. No matter what you aretowing, Tekonsha can help you stop it. Life’s aJourney. Stop Often.

Tents for Troops & RV’s Too . . . . . . . 609P: (360) 274-7915www.tentsfortroops.orgTents for Troops & RV's Too a 501c3provides free RV / Camping sites to ActiveMilitary at 300 Parks across 47 States. Alsostarting a free “RV Loaner” program as well.For Info call 360-274-7915, or 503-425-9105

SILVER PARTNERThor Industries, Inc.. . . . Dealer LoungeP: (574) 970-7921www.thorindustries.comThor Industries…Thoris the sole owner ofoperating subsidiariesthat, combined, repre-sent the world’s largest manufacturer of recre-ational vehicles. The Thor family of compa-nies has been driving for excellence since itsfounding in 1980. Our total commitment toquality and our philosophy of putting ourcustomers first has led to our continuousgrowth.

Thor Motor Coach . . . . . Dealer LoungeP: (800) 860-5658www.ThorMotorCoach.comOffering a complete line of Gas and DieselClass A, Class C, Class B+, and SURVs. Youcan choose the model and floor plan thatmatches your needs, taste and lifestyle. Lookand you will find that other motorhomes justdon’t measure up in comfort, quality, or value.

Titan Tire . . . . . . . . . . . . . . . . . . . . . . . 508 P: (515) 265-9361www.titan-intl.comAmerican manufacture of hydraulic discbrakes and electric over hydraulic actuators.We manufacture complete hydraulic brakessystems for both drum and disc brakes.Including couplers, surge actuators, hubs, andtubing.

Tuson RV Brakes LLC . . . . . . . . . . . . 318P: (847) 816-8800www.direclink.comTuson RV Brakes leads the industry in trailerbraking control systems. From the DirecLinkbrake controller to our Hydraulic Trailer ABSto our newest product: Trailer Sway Controlfor electric brakes, Tuson leads with innova-tion.

U.S. Bank, Recreation Finance . . . . . 111P: (800) 933-9260www.usbank.com/recfinU.S. Bank Recreation Finance offers competi-tive retail financing programs to RV andmarine dealers. U.S. Bank’s National CreditCenter is headquartered in Cincinnati, Ohiowith a satellite in Phoenix, Arizona.

United States Warranty Corporation . . . . . . . . . . . . . . . . . . . . . 424P: (440) 516-2600www.uswceagle.comExtended Warranties for Recreational, PowerSports, Commercial and Golf/Utility Vehicles.A loaded F&I menu of ancillary productsincluding Paint and Fabric Protection, GAP,Technical Support, Tire & Wheel andRoadside Assistance is also offered.

US Equity Advantage . . . . . . . . . . . . . 119 P: (407) 897-8677 x 282www.usequityadvantage.comDealer Services P: (407) 897-8688 x 282US Equity Advantage (USEA) is theindustry leader in bi-weekly loan services.For more than 10 years, USEA membershave accelerated their loan payoff, buildingequity faster and saving money in interest.

Warrantech Automotive, Inc. . . . . . . 502 P: (817) 785-6158www.warrantech.comWarrantech provides innovative extendedservice plans and warranty programs forretailers, dealers, distributors, and manufac-turers in numerous consumer and automotivemarkets. The company is focused on customersuccess through product innovation andunparalleled service excellence.

Wheeler Advertising, Inc. . . . . . . . . . 121P: (817) 633-3183www.wheeleradvertising.comDominate your market with traditional,digital and social marketing from the RVExperts. Over 100 Nationwide clients and26 years of experience. Leading the waythrough innovation and integration.

Williams and Stazzone Insurance Agency, Inc. . . . . . . . . . . . . 514P: (800) 868-1235www.wsins.comWilliams & Stazzone offers specializedinsurance to RV Dealers - Garage Liabilityand RV Rental Specialists. We can also helpyou add RV rentals with our turnkey system(training, rental agreements, insurance).

Wolters Kluwer Financial Services . . 622P: (612) 656-7000www.WoltersKluwerFS.com/dealersOffering state-specific loan documentationand credit application submission tools. Oursolutions address regulatory requirements andworkflow needs, so that you can focus on yourbusiness. With industry-recognized brandsincluding: AppOne® and Bankers Systems®,dealers remain in compliance, reduce opera-tional risks, improve efficiency and becomemore profitable.

Xantrex Technology / Schneider Electric . . . . . . . . . . . . . . . . 411P: (800) 670-0707www.xantrex.comXantrex Technology, a subsidiary ofSchneider Electric, designs and manufacturesAC power solutions - inverters, chargers,inverter/charger combination units, batterymonitoring devices and other accessories forthe RV market.

Zamp Solar, LLC . . . . . . . . . . . . . . . . . 417P: (541) 728-0924www.zampsolar.comZamp Solar is a major supplier of solarproducts and solar charging kits for the RV &Marine industry.


The Mike Molino RV Learning Center helps dealers develop theirpersonnel by providing an array of education resources. Moretraining makes for more efficient employees – and better customerexperiences. Here’s just some of what the center offers you.


CERTIFICATION READINESS TESTS

Pre-assessments help staff membersidentify possible gaps in their skills orknowledge and determine if they’reready to take a certification test.Each of these automated readinesstests takes 10 to 15 minutes tocomplete, and test takers receivetheir scores immediately. Employeeswho score well on the readiness testsare much more likely to pass thecertification exam. The cost is $25per test, which is deducted from thetest taker’s certificationapplication/exam fee if the exam istaken within six months.People who know their jobs make

more money for the company andthemselves, and testing is the bestway to find out how much theyknow. Encourage your team to takethe readiness test that’s appropriatefor their position.

Here’s what the Mike Molino RV

CERTIFICATION PROGRAMThe Learning Center’s certification program setsthe standard for professional performance.Certification signifies that the individual has theknowledge and skills needed to ensure customersatisfaction and loyalty. Certification is available forparts, service and warranty personnel – employeeswho are the public face of your dealership. Thecredentials were developed by The Ohio StateUniversity and experts from all areas of the RVindustry. The exams’ contents are based on jobanalysis and input from dozens of individuals whowork in the industry. Consumers can locatedealerships with certified employees throughRVDA’s online dealer locator at www.rvda.org. Visit the RVDA booth to learn more about

earning or renewing a certification. Staff will beavailable to discuss the credentialing process andthe new Society of Certified RV Professionals. The

booth will also featureinformation about training andtest preparation materials.

ANNUAL RV DEALERSINTERNATIONAL

CONVENTION/EXPO• Dozens of workshops, withan emphasis on newspeakers and fresh ideas

• An expo hall filled with theindustry’s top vendors

• Education tracks for all keydealership departments

• Special opportunities foryoung RV executives

• Annual Partners in Progressmeetings between dealersand top manufacturerexecutives

• Audio recordings of mostworkshops

• The opportunity to earnCEUs toward certificationand recertification

• Instructionalsessions onindustry productsand services

LEARNING GUIDESDeveloped by The Ohio StateUniversity and RV industryexperts, these guides detailthe knowledge and skillsneeded by service and partsdepartment personnel. Theguides include multiple self-checks and practice exercisesand are available in full setsand individual sections.Guides are also availabledigitally as PDF documents ona CD-ROM. The guidesinclude:• Parts manager• Parts specialist• Service manager• Service writer/advisor• Warranty administrator


Mike MolinoThe ONLINE TECHNICIAN TRAINING ANDCERTIFICATION PREP COURSES

The center partners with the Recreation VehicleIndustry Association (RVIA) and the Florida RVTrade Association (FRVTA) to provide two onlineprograms that prepare technicians forcertification testing. RVIA’s seven-course program trains techs on

the latest RVST Standard and on the tests thatmake up the RV Service Technician CareerLadder. Fees vary by course. FRVTA’s DistanceLearning Network offers certification prep andtraining on a range of other topics that aredesigned to improve the performance of bothexperienced and novice technicians, servicewriters/advisors, greeters/receptionists, anddealers/general managers. A one-yearsubscription includes unlimited access to morethan forty 90-minute training sessions, reviews,and test prep sections. Both programs providementor-led group and individual learning, andboth require high-speed Internet access.

RV TECHNICIANMAGAZINE

The center publishes RVTechnician, an onlinemagazine that provides thelatest information to assisttechnicians in repairing RVs.Subscribers receive six digitalissues annually. Subjectsinclude: • Technical information• Training and techcertification information

• New products and productupdates

• Recalls• Customer service tips• Safety issues• Advice from industry experts• A special subscribers-onlywebsite

Learning Center Can Do for You

SERVICE MANAGEMENT GUIDE The Service Management Guide, or flat-rate manual, was developed by dealers,service managers, technicians, and otherindustry experts to provide average worktimes for the jobs techs perform. Thenewest edition offers guidance on day-to-day service management, information onworking with factory warranty andextended service agreements, andsuggestions for customer billing andcharges. The guide is available as a loose-leaf product in a large, three-ring binderand as a pdf document on CD-ROM. Adigital file suitable for import into third-party software is also available and maybe purchased from Spader Business

Management.Visit RVDA’sbooth (601) topreview thenewest edition.

WEBINARS AND ON-DEMAND EDUCATION

Through a strategic alliance with KPA,a human resources consulting firm,the center provides free education onhealthcare, human resourcecompliance, and environmental andsafety-related regulatory topics. Thealmost weekly sessions are recordedso dealers can listen when and whereit’s convenient to them. Dealers facingchallenging, state-specific regulationscan find help through KPA’s targetedWeb events. RVDA members will finda library of recordings in the webinarsection of www.rvlearningcenter.com.


S E R V I C E D E P T

Improving technicianefficiency is often the singlelargest profit opportunity inthe service department. It’s

not unusual to see shops thatproduce less than 50 percent ofavailable hours, meaning lessthan half of the available time isactually being sold. The lostrevenue can be significant. Takea look at this example:

6 techniciansx 8 hour workday x $90 labor rate x 21 working days x 12 months

= $1,088,640labor sales revenue potential

But at 50 percent produc-tion (proficient), the realrevenue is only $544,320.

The real cost per billed hourproduced (or as I call it, the“effective cost per hour”) of atechnician who’s paid $16 perclock hour worked and producesonly four billed hours per day, is$32, not $16. So it’s not just therevenue potential that’s lost butalso what it’s costing you toproduce the hours that you’reselling (billing).

The service departmenthandles the most perishableinventory in the store – time.Unsold service inventory is lostforever at the end of the day.The good news is that you cansell more inventory than youactually have when techniciansexceed 100 percent proficiency,or billed hours produced versusclock time worked (oftenreferred to as productivity).

Here are suggestions forimproving your shop’s output.

Determine currentperformance

Many service departmentsdon’t keep the repair orderbooking up to date. There maybe substantial lost revenue dueto incorrect or incomplete laborsale amounts being billed to thecustomer. Ensure that all of thebilled time is being charged onthe repair order in your DMS.

Work schedule efficiency

This measurement comparesthe pre-determined technicianwork schedule to the actual timehe or she recorded on the timeclock or actual time onsite. Keepin mind that even half an hour aday per technician times sixtechnicians is 756 hours a yearthat could have been sold if onlythey were onsite.

Determine currentproduction potential

The potential based on yourtechs achieving 100 percentproficiency doesn’t reflect thepotential of your facility, whichis much greater if you consider

that it is available 24 hours aday, seven days a week. Somefacilities have limited shopspace but are located in climatesthat allow work to be performedoutside for part of the year.Assess your facility’s potentialboth inside and outside.

Flat rate all jobs

If you’re not using a timestandard or labor time guide,put it at the top of your actionlist. Use a time standard for alljobs except straight time jobs,common maintenance, andfrequently used operations suchas brake controls, hitches, andassist handles. For maintenanceand frequently used operationsyou should have an establishedinstalled price to include theparts. Put together a quickreference pricing guide to beused by service, parts, and sales.When using the tech’s punchtimes to bill a job such as majorstructural, always round up.Example: 1.67 becomes 1.7.

The most important subjectand probably the toughest tochange is the mind-set thattechs are available to dowhatever for whoever,whenever. Charge for every-thing. You’ll never eliminate allof the distractions or chargeevery minute of a technician’stime, but having the mind-setthat every unbilled minute of atechnician’s time is lost revenuewill help.

Set a productionobjective

You can simply multiply thenumber of technicians by the

Improve Service Billing Efficiency By Don Tipton

Share the

production

objective with

everyone. Place a

shop production

board prominently,

perhaps near the

time clock.


work schedule for the month by 100percent proficiency and determineyour objective. Another option is todetermine the service department’sbreak-even point or set a net profitgoal as a percentage of labor sales.This option requires a little more workto get all the data together, but I preferit. The production objective shouldbecome the basis for designingperformance-based pay plans andspiffs for service and parts personnel.

Track performance

Share the production objectivewith everyone. Place a shop produc-tion board prominently, perhaps nearthe time clock. It should show month-to-date billed hours for the currentworking day of the month versus theshop objective month-to-date. Placeanother board in the service manager’soffice to record and display month-to-date billed hours for each technicianversus the overall shop productionobjective. This shares the team objec-

tive without publicly displaying indi-viduals’ performances.

Have pay plans for thefront end

Service advisors, parts counter,parts managers, and service managersshould all have a vested interest inimproving hours billed. Allocate aportion, generally not less than 30percent of their income, to hoursbilled; this portion of their pay shouldbe paid out every pay cycle on cashedout repair orders only! Technician pay,spiffs or bonus should be paid out oncompleted repair orders.

Reduce non-productive time

Here are a few suggestions foryour store:

• Service manager should perform a“shop walk” at least three times aday, such as 10 a.m., 2 p.m., and 4p.m., to determine the status of alljobs in progress and the next jobscoming in.

• Load the shop at the end of theday. Stage units to be worked onthe next morning. Have no emptystalls.

• Have Parts preview all repairorders before being dispatched todetermine if there are any obviousparts needs.

• Pre-pull or order parts ahead ofthe job and stage in or near theunit.

• Always have the next job ready.

• Meet first thing every morningwith the entire service and partsstaff to discuss jobs in progress andestablish the day’s priorities.

Don Tipton is president ofDTC Retail ConsultingInc. He will present “WhatService Measurables ReallyMean” and “Signature RV Service” onNov. 13 at the convention.

Want to spend moretime leading and lesstime on the small

stuff? Read on!

1.Learn whatmotivates eachof youremployees

While some people may bemotivated by status, power, orbeing awarded more authority,others may be excited by theopportunity to tap into theirflair for the creative, job-relatedtravel, or more face-to-facecontact with customers.Rewarding good employeeswith things that speak to theirunique motivations and inter-ests can help you retain yourbest employees.

2.Work on yourcommunicationskills

Rather than thinking aboutwhat you want to say, thinkabout what you want people tohear. You may need to alteryour message according to theaudience – your customerservice reps are likely torespond better to your messageif you talk in terms that relatedirectly to them, rather thanspeaking to them as you wouldthe executive managementteam. And one of the biggestparts of communication islistening. Ask for input andlisten to what you're hearing.Encourage people to share newideas and concerns.

3.Play to youremployees'strengths

Know what their talents are andallow them to participate inprojects where they can usethem. When people are able todo what comes naturally tothem, they’re more successfuland more satisfied.

4.Use gentlenudges

Don't wait for a potentialproblem to become an actualone. Nip it in the bud with acasual but strong commentabout your concern. Forexample, if an employee isbeginning to make a habit ofcoming in late, stop him or herin the hall and say, "I noticedyou've been having sometrouble making it in on time. Ifthere's a problem, let me knowand we can talk about it.Otherwise, I just wanted toremind you that we start at8:00." This way, you don't blow

a minor concern out of propor-tion and you keep it from esca-lating into something major.

5.Delegate, don’tjust give orders

Establish roles and responsibili-ties at the beginning of a newproject, and explain what youwant, why it needs to be done,due dates, and how success willbe measured. This will preventconfusion and frustration, aswell as give employeesautonomy and ownership ofprojects.

6.Build your teamYou can't just tell people theyare a team and expect them toperform like one. They need tounderstand the team’s purposeand believe the team canproduce more than the indi-vidual members. They also needto know what talents eachmember is bringing to the teamso each person understands howthey are expected to contribute.


By Ricardo Roman

M A N A G E R I A L S K I L L S

10 Tips to Become a Better Manager

Hiring right the

first time means you

spend less time

dealing with

performance

problems and

turnover and more

time on strategizing

and developing your

strong performers.


Treat the group as a team and rewardthem for working together rather thanrewarding individual accomplishments.Don't hesitate to get help with teambuilding if you're unsure how to getpeople on the same page, workingtogether toward a common goal.

7.Hire and promotegreat people

The ability to surround themselveswith the right people is often whatdifferentiates successful managers fromthose who struggle. Hiring right thefirst time means you spend less timedealing with performance problemsand turnover and more time on strate-gizing and developing your strongperformers.

8.Understand yourcompany's vision

If you don't know where you're going,you can't show the path to your staff.Employees need to understand howtheir jobs fit into the big picture andhow they'll know if they've succeededin contributing to the company's goals.

9.Tap your staff'screativity

Ask for ideas regularly. Set time asidespecifically for brainstorming. Notonly will employees feel more involvedand valued, but you're likely to getsome great new insights in the process.

10. Improve yourselfPick one thing you'd like to

improve about yourself, then put a planin place. If you need help identifyingwhat to work on, ask for input aboutchanges you could make that wouldhelp your employees in their jobs. Andthe focus doesn't have to be on work –doing anything that makes you feelbetter about yourself can have a positiveimpact on every area of your life.

Ricardo Roman is vice presidentof Strategic Alliances at Caliper,an international talentmanagement consulting firmthat helps businesses hire and develop theright employees. He will present“Selecting and Engaging Millennials” onThursday, Nov. 13 at the convention.

Dealers

40 Years

All American CoachCompanySylvania, OH

Arrowhead Camper Sales IncMayfield, KY

Hawley Brothers IncDodge City, KS

Mekkelsen RV Sales &RentalsEast Montpelier, VT

PleasureLand RV Center IncSt. Cloud, MN

Roskopf ’s RV Center LtdMenomonee Falls, WI

35 Years

Ketelsen RV IncHiawatha, IA

Lasso E RV IncAnamosa, IA

30 Years

All Seasons RV & MarineBend, OR

Bill Plemmons RV WorldRural Hall, NC

Diamond RV Centre IncW. Hatfield, MA

Happy Daze RVsSacramento, CA

Jim’s RV CenterNichols, NY

Leisure Time RVWinter Garden, FL

Lerch RVMilroy, PA

Mantelli Trailer Sales IncLockport, NY

Northeast RV ShowsMiddletown, NY

Pete’s RV CenterSouth Burlington, VT

RCD Sales Company LtdHebron, OH

Stalkup’s RV Superstore IncCasper, WY

25 Years

Adventure RV ServiceSpringboro, OH

Albany RVAlbany, NY

Bretz RV & MarineBillings, MT

Brown & Brown RV SuperCenterBourbonnais, IL

Bullyan RVDuluth, MN

Camp-A-Rama IncBenton, KY

Crown RV CenterConyers, GA

Larry’s Trailer Sales IncZeigler, IL

Lee’s Family Trailer Sales &ServiceWindham, ME

Paines IncElk Run Heights, IA

Restless Wheels IncManassas, VA

Schiek’s Camping CenterFond Du Lac, WI

Sonny’s Camp ‘N’ TravelDuncan, SC

Terrytown Travel CenterGrand Rapids, MI

Travel Time RV’sGreat Falls, MT

AssociateMembers

40 Years

ReesePlymouth, MI

35 Years

Thor Industries IncElkhart, IN

Tobin AgencyCollingswood, NJ

30 Years

Jayco IncMiddlebury, IN

RVDA Salutes its Long-Term Members


Ally Introduces RV-Specific Training for Dealers

A lly’s market research showsthat RV dealership employees

want easy access to training tailoredto their positions at the dealership.How can dealers provide thattraining without continually pullingstaffers away from customers?Through a mix of in-personinstruction, Web conferencing, andonline courses.

Ally announces the creation of anew, RV dealership-specific featureto its Performance Development

Center (PDC). The PDC for RVwas inspired by feedback from theRV industry and is geared towardRV dealers. It has two online/on-demand training modules exclu-sively for the RV market.

The online courses are designedfor busy dealership employees andare available 24/7. Each coursetakes less than 30 minutes, allowingemployees to complete the trainingquickly and get back on the dealer-ship floor to assist customers.

In addition to the on-demandcourses, the PDC also hasinstructor-led training modules,available in-dealership or offsite,that are applicable to RV dealer-ships, including legal awareness,social media, and F&I management.

The PDC was created last yearto provide innovative, accessibletraining with a focus on dealershipprocesses and opportunities toimprove profitability. It builds onAlly's long-established dealertraining offerings, using techniquessuch as role-based learning thatdevelop the skills dealershipemployees need to excel at theirjobs. The addition of RV-specificcourses to the PDC providestailored and effective training forRV dealers.

With training from Ally’sPerformance Development Center,your team won’t just know more,they’ll know how to do more. Learnmore about the PDC at www.allydealertraining.com. n

A S S O C I A T E M E M B E R N E W S

In a competitive and ever evolvingindustry, having a knowledgeableand well-trained staff can be thetipping point in making sales andbuilding customer relationships.


A D V E R T I S I N G

So many times I’veheard dealers say thatthey’re just throwingdarts at a dartboard

with their advertising dollarsbecause they can’t quantify whatworks and what doesn’t. Theyknow they have to spend addollars to generate traffic, butbased on their sale results, theyknow what they’re doing isn’tworking.

There’s a simple, basic retailadvertising philosophy calledthe Master MerchandisingTriangle. It’s so important thatit’s part of my company’s logo.This principal is logical andeasy to understand, and ifdealers apply it to both theirtraditional and digitalmarketing, they’ll achievemaximum results.

The Master MerchandisingTriangle has three equallyimportant sides: advertising,inventory, and sales force. Allthree must be strong.

Advertising Establish your ad budget

and sales goals, then plan outthe year. Negotiate with mediavendors for the entire yearahead. However, realize thatadvertising is 50 percent place-ment and 50 percent creative. Itmust be placed to target theRV-buying prospect, and itmust have the right message. Itmust be attention getting, relatevalue, create response, and havea high sense of urgency.Combine traditional advertisingwith social media and digitaladvertising for maximum conti-nuity and effectiveness.

Inventory This must be what the

public wants, not what themanufacturer wants you to take.It should be merchandised in astair-stepped formation forupselling and higher gross profitmargins. Advertised unitsshould be visible immediatelywhen the consumer arrives,with signage for credibility andreinforcement. Stocking unitsthat are advertised establishescredibility with the consumer.

The step-up models shouldbe located next to each adver-tised unit. If the advertised unitdoesn’t fit the customer’s needs,the next unit up should beoffered at similar savings.

Sales Force The sales force must be

properly trained and managedand have incentives to sell stair-step models. Providing the salesforce with specific knowledgegives them selling power. Makesure the team knows what’sbeing advertised to drive trafficto the dealership, and explain

the step-up selling technique. Ifthe next step up model is rightnext to the low-end modelbeing advertised, it’s easier forthe salesperson and theconsumer. The next model upmight better fit the consumer’sneeds, and it’s convenientlylocated next to the advertisedunit. And, best of all is thatthey’ll receive similar savings onthe step unit during the salesevent they came in for.

To maximize return on youradvertising investment, applythe Master MerchandisingTriangle as your basic founda-tion. When the three sides arecompletely in line, your dealer-ship will drive maximum trafficto reach its overall sales goals.

Sheril Vergara is apartner at RH Power& Associates Inc., afull-service adver-tising agency thatspecializes in the RV industry. Shewill present “Advanced SocialMedia Strategies” on Thursday,Nov. 13 at the convention.

Why Most Dealers Fail to Drive Traffic to Their SaleBy Sheril Vergara

Combine traditional

advertising with

social media and

digital advertising

for maximum

continuity and

effectiveness.


Great Players Rarely Make Great CoachesBy Alan Ram

Managers must

also be able to

truly train. REAL

training involves

role-playing and

simulation.

When theeconomy ishumming alongand customers

are pouring into showrooms,managers are happy and manyof our industry’s deficiencies aremasked. But one thing thatbecame readily apparent whenthe economy hit the skids in2008 was the fact that a lot ofthe people whom we callmanagers really aren’t.

What sales managers dowhen they don’t have customersin the showroom is every bit asimportant to the success of thedealership as what they dowhen they have a crowd ofcustomers. If I walk into a deal-ership and see four salespeoplewho have been standing aroundfor two hours waiting for onecustomer, that showroom is notbeing effectively managed. Thatkind of situation doesn’t makeany sense when the economy isat its best and it certainlydoesn’t make sense today.

So why does thishappen in showroomsacross the nation? Theproblem is this: Wetend to promote tomanagement peoplewho were our best

salespeople, not realizing thatthe skill set required to be agood manager is completelydifferent from that required tobe a good salesperson.

Look at the NFL. The bestcoaches in NFL history weren’tthe best players but the guyswho knew what to do andwhen. But dealerships consis-tently take great players andmake them coaches. These indi-viduals are typically given verylittle, if any, real training – andthen we’re disappointed whenthey fail.

Today’s manager must beable to manage activity thatdrives traffic and put anemphasis on “How manyappointments have we set uptoday?” versus the old “Howmany appointments do we havecoming in today?” Today is toolate to focus on today. Todayshould have been taken care ofyesterday and the day before.

Managers must also be ableto trulytrain.

So much of what is done atdealerships in the name oftraining is educational at best.REAL training involves role-playing and simulation.

Managers today must bevery process driven. So many“systems” that are implementedat dealerships tend to be short-lived because processes aren’timplemented to ensure long-term success. Without processesin place, it’s nothing but talk!

Alan Ram is presidentand founder ofProactive TrainingSolutions, whichprovides instruction on increasingproductivity through more effec-tive use of the telephone, Internet,business development center, andclient management. He willpresent “5 Simple Strategies toSupercharge Your Business andDrive Traffic” on Thursday, Nov.13 at the convention.

Look at the NFL.

The best coaches in

NFL history weren’t

the best players but

the guys who knew

what to do

and when.

S A L E S M A N A G E R S


Certified Green RV ProgramTRA Certification Inc. [email protected]: (800) 398-9282 Fax: (574)264-0740TRA, the leading third-party greencertification company, through its“Certified Green RV Program,”measures, evaluates, and certifiesRV manufacturers and verifiesvendors for energy efficiency andenvironmental friendliness. Thisprogram empowers dealers toguide environmentally-consciousconsumers in making better-informed decisions about their RVpurchases, leading to increasedcustomer satisfaction.

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Credit Card ProcessingBank of America MerchantServices https://rvdealer.bankofamerica.comjay.machamer@bankofamericamer-chant.com(678) 784-0567Bank of America MerchantServices offers RVDA members anannual savings averaging 10-to-15percent on each Visa andMasterCard swipe transaction.Advanced equipment provides fastauthorization, around-the-clocksupport, and improved fundsavailability for those with a depos-itory relationship with the bank.

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Disability Income Insurance/ Paycheck Protection BenefitsAmerican FidelityAssurance Companywww.afadvantage.comTed [email protected](800) 654-8489, Ext. 6530Dealerships can provide disabilityinsurance to provide security for aportion of an employee’s paycheckin the event they are unable towork due to a covered accident orillness.

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Emergency Roadside andTechnical [email protected](800) 863-6740Coach-Net provides emergencyroadside and technical assistancesolutions to RV dealers throughoutthe U.S. and Canada and for manyRV and chassis manufacturers, RVclubs, and customer membershipgroups. Coach-Net provides dedi-cated service using over 150employees with advanced commu-nications technology toolscombined with an extensivedatabase of more than 40,000service providers. The company

employs trained Customer ServiceAgents and RVDA-RVIA/ASEMaster Certified Technical ServiceAgents.

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Employee TestingCaliper Corp.www.calipercorp.comRalph [email protected](609) 524-1214For nearly a half-century, Caliperhas consulted with over 25,000companies on improving everyaspect of their workforce – fromhiring and selection to employeedevelopment and successionmanagement. Starting withaccurate, objective insights ourconsultants gain from our time-tested personality assessment, theCaliper Profile, we are able to helpour clients reduce the high cost ofturnover, help first-time managersexcel and create solutions that aretailored, practical and adaptable.Whether you are looking to hiretop performers, develop talent,build teams or transform yourorganization, we can help.

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Extended Service AgreementsXtraRide RV ServiceAgreement Programwww.protectiveassetprotection.com(800) 950-6060, Ext. 5738The XtraRide RV ServiceAgreement Program is offeredthrough the Asset ProtectionDivision of Protective LifeInsurance Company. The programhas been exclusively endorsed byRVDA since 1992. The XtraRideprograms and F&I solutions bringdealers increased profit opportuni-ties while providing quality protec-tion for their customers. Protectiveis dedicated to providing the RVindustry with superior productsand services given its ability tounderwrite, administer, andmarket its own programs.

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Health Insurance Mass Marketing InsuranceConsultants Inc. (MMIC)www.mmicinsurance.com/RVDA/[email protected](800) 349-1039MMIC contracts nationally with anumber of health insurancecompanies to provide a widevariety of benefits. MMIC creates acustomized insurance programbest suited for individual dealer-ships. Coverage is available to indi-vidual members and those firmswith two or more employees. Withgroup coverage, all active full-timeemployees are eligible. Spouse anddependent children under age 19(23 if full-time student) are also

eligible. The cost of the coveragefor the RVDA program may bepaid in whole by the employer orshared with the employees.However, the employer’s contribu-tion must be at least 50% of thetotal cost.

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Hiring Tools Employment Network- A Careerco Companywww.employmentnetwork.net(718) 307-6258The Employment Network is anetwork of pay-for-performancejob sites. Its flagship site,FindTheRightJob.com, reachesmore than 5 million job seekersmonthly. Employers can drasticallyreduce their cost-per-hire by usingThe Employment Network’sFindtheRightJob.com portal andother sites. Employers set the jobrequirements and only pay forcandidates that meet them.

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Lead Qualifier ProgramCustomer ServiceIntelligence Inc. (CSI)[email protected](800) 835-5274The Scene: High Inventory-LowSales. The Need: More Sales-Newmethods to meet circumstances.The Solution: CSI’s Lead QualifierProgram. How it Works: Your salesleads are sent to CSI immediatelyfollowing initial contact with yoursales staff, either in the showroomor by phone, website contact, GoRVing leads, and anywhere elseyou might acquire leads. CSI thenmakes a personal phone call toeach lead, captivating their atten-tion before your competitor doesand establishing impressiverapport! We will uncover theprospect’s initial impression of yourdealership and staff; fully qualifythe lead including exact needs andtime frame for purchase; andprovide you with their Deal Maker!

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Pre-owned RV AppraisalGuidanceN.A.D.A. Appraisal Guides & [email protected](800) 966-6232, Ext. 235The N.A.D.A. RV Appraisal Guideis an essential tool for dealersneeding to determine the averagemarket value for used RVs. A newonline program, RV Connect, isalso available that providesupdated RV values, creates customwindow stickers for both newerand older RVs, and more. Theseproducts are all available at theRVDA “members only” rate.

Propane and Propane SuppliesSuburban [email protected](800) 643-7137Suburban Propane offers discountsto RVDA members on propanealong with attractive and safeequipment for refilling most anypropane cylinder, 24-hour service,on-site “Train the Trainer” instruc-tion for dealership personnel,signage, and a periodic review offilling stations by safety experts.

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RVDA/Spader 20 GroupsSpader [email protected](800) 772-3377RVDA/Spader 20 Groups managedby Spader Business Managementhelp dealers improve theirmanagement skills, recognizemarket trends, and solve problems.The groups include non-competingdealers who share experiences todevelop best practices.

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Shipping DiscountsPartnerShip, LLCwww.PartnerShip.com/79rvda(800) 599-2902The RVDA Discount ShippingProgram, managed by PartnerShip,provides RVDA members withsubstantial shipping discounts.RVDA members who enroll in thefree program will save on smallpackage shipments with FedEx andless-than-truckload (LTL) freightshipments with UPS Freight andCon-way Freight. Visit our websitefor more information and to enroll.

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Software & Consulting [email protected](303) 228-2383KPA provides consulting servicesand software to more than 5,100automotive, truck, and equipmentdealerships. Its EnvironmentalHealth & Safety product lineprovides on-site, on-call, and onlineservices. Its Human ResourceManagement software, a total HRsolution designed in collaborationwith leading labor and employ-ment attorneys, ensures yourbusiness is in complete compliancewith state and federal regulations.Users have access to on-demandadvice from attorneys withexpertise in the RV industry.

RVDA Endorsed Products

Visit www.rvcareers.orgRV dealers can access resumes andpost job openings through apartnership with BoxwoodTechnology at www.rvcareers.org.


RVDA of Canada Endorsed ProductsAnti-Theft Traceable Etched Glass ProgramIndustrial Alliance Insurance andFinancial Services Inc.- IA-SAL /IA-VAGwww.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG–––––––––––––––––––––––––––––––––––––––––––––––––

Appearance ProtectionIndustrial Alliance Insurance andFinancial Services Inc.- IA-SAL /IA-VAGwww.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG–––––––––––––––––––––––––––––––––––––––––––––––––

Creditor InsuranceIndustrial Alliance Insurance andFinancial Services Inc.- IA-SAL /IA-VAGwww.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG–––––––––––––––––––––––––––––––––––––––––––––––––

Group Benefit ProgramFederated Insurancewww.federated.ca Western Canada: Wayne Budge: 800-665-1934 Cell: 204-295-0432Eastern Canada:Mauro Di Tullio: 800-361-0790 Cell: 514-730-6781–––––––––––––––––––––––––––––––––––––––––––––––––

Merchant Payment Processing ServiceNXGEN Canadawww.elavon.comwww.nxgencanada.comLisa Gorian: 866-288-1587 x105–––––––––––––––––––––––––––––––––––––––––––––––––

Property & Casualty InsuranceFederated Insurancewww.federated.ca

Burnaby, BC 800-939-7788Edmonton, AB 800-661-8617Calgary, AB 800-342-9157 Regina/Saskatoon, SK 866-291-0523 Winnipeg, MB 800-665-1934London, ON 800-461-3117Mississauga, ON 800-387-5953Laval, QC 800-361-0790 Atlantic Region 800-361-0790

RV Retail FinancingRBC Royal Bankwww.rbc.comEastern CanadaWendy Carroll: 514-281-6477Western Canada:Dave Stefanuk: 780-948-9960–––––––––––––––––––––––––––––––––––––––––––––––––

RVDA/Spader 20 GroupThe Spader Companieswww.spader.com [email protected] 800-772-3377 –––––––––––––––––––––––––––––––––––––––––––––––––

WarrantyIndustrial Alliance Insurance andFinancial Services Inc.- IA-SAL /IA-VAGwww.iasal.ca / www.iavag.ca Luc Samson Vice President - Sales & Administration IA-SAL / IA-VAG 855-SAL-MKTG–––––––––––––––––––––––––––––––––––––––––––––––––

Web and Internet ServicesRVHotlinewww.rvhotline.com 866-642-2343


The DLN offers your dealership:• Onsite training• Group training• No travel time or expenses • Self-determined pace• One fixed price of $995 for thesubscription term

The Florida RV Trade Associationand RVDA’s Mike Molino RVLearning Center partner to providedistance learning opportunities to RVdealers and their employees. The DistanceLearning Network is $995 per year for each dealer-ship location. Over 50 sessions available, 24 hours aday, seven days a week, with full access to trainingthrough July 31, 2015.

The DLN offers online training for:• RV Technicians – The certification prep course helpstechnicians get ready for the certification exam.Your subscription includes unlimited access to more

than 50 training sessions, reviews, and test prepara-tion sections. Also included are manufacturer- and

supplier-specific advanced repair and trou-bleshooting classes designed to upgradetechnicians’ skills. Completion of theseclasses qualifies for recertificationhours. Classes are available 24/7throughout the program year,providing maximum flexibility.

• Service Writers/Advisors – Thisthree-hour program is valuable for both

new staff and experienced personnelpreparing for the RV Learning Center’s Service

Writer/Advisor certification.

• Greeters/Receptionists – This 50-minute session issuitable for all employees who need customerservice skills. It includes a final exam and certificateof completion.

• Dealers/GMs – This program features importanttopics for management, including lemon laws, LPgas licensing issues, and the federal Red Flags Rule.

Company Name: ______________________________________________________________________________________________

Address: ____________________________________________ City: ________________________ State: ______ Zip: ____________

Phone: ______________________________________________ Fax: __________________________________________________

Mentor Name: __________________________________________________________ Phone: ______________________________

E-mail (at dealership) : ____________________________________________________ Fax: ________________________________

**High speed Internet access required. RVIA service textbooks not included**

_____ location(s) at $995 each = payment due: $______________ (select payment method below)

PAYMENT METHOD Note: prices are subject to change without notice. Complete lower section and mail or fax to:Florida RV Trade Association, 10510 Gibsonton Drive, Riverview, FL 33578, (813) 741-0488, Fax: (813) 741-0688

q PAY BY CHECK OR MONEY ORDER q PAY BY VISA OR MASTERCARD

Name on Credit Card: __________________________________________ Card Number: ____________________________________

Security Code: _________ Expires: __________ Card Billing Address:______________________________________________________

Card Holder Signature: __________________________________________________________________________________________

For more information, call (386) 754-4285 or go to https://www.fgc.edu/academics/occupational-programs/rv-institute/

ONLINE TRAINING WITH FRVTA’SDISTANCE LEARNING NETWORK

DEALERSHIP REGISTRATION

8/2014

Mike MolinoThe


The RV Learning Center Pledge Agreement

I,___________________________________________, accept the invitation to join withothers to support the dealership education efforts of the Mike Molino RV LearningCenter. I hereby pledge and agree to contribute the total sum of $ ________________ tothe Mike Molino RV Learning Center, a 501(c)(3) charitable organization.

My gift shall be paid in the following manner: $__________ One time donation

OR $___________ per year for _____ years, starting in the month/year_____________

This is a: � Company Contribution� � Personal Contribution

Signature: _______________________________________________________________

Company: ______________________________________________________________

Address: ________________________________________________________________

Date:___________________________________________________________________

� Please check here if you would like the RV Learning Center to send you a reminder invoice inthe month/year that you listed above.

Thanks for your support!

The Mike Molino RV Learning Center3930 University Drive, Fairfax, VA 22030

Phone: (703) 591-7130 • Fax: (703) 359-0152 • E-mail: [email protected]

Mike MolinoThe


Advertisers Index

AL-KO Axis Inc.Booth 500(588) 220-2556 . . . . . . . . . . . . . . . . 10

American Guardian Warranty Services Inc.Booth 402(800) 579-2233 ext 4213 . . . . . . . . . 13

Brasher’s Northwest AutoAuctionBooth 520(800) 905-3901 . . . . . . . . . . . . . . . . 67

Brasher’s Sacramento RV, Marine & PowerSports AuctionBooth 129(916) 991-1067 . . . . . . . . . . . . . . . . 37

Brown & Brown Recreational InsuranceBooth 220www.bbinsurance.com . . . . . . . . . . . 41

Coach-Net Booth 217Dealer.coach-net.com . . . . . . . . . . . . . 5

Cruiser RV LLCBooth V-200www.cruiserrv.com . . . . . . . . . . . . . . . 8

Diversified Insurance Management Inc.Booth 209(800) 332-4264 . . . . . . . . . . . . . . . . . 3

EasyCare RVBooth 701www.easycare.com . . . . . . . . . . . . . . 53

EverGreen Recreational Vehicles LLCBooth V-201 & V-103(574) 825-4298 . . . . . . . . . . . . . . . . . 9

Freightliner Custom Chassis Corp.Booth 620Freightlinerchassis.com . . . . . . . . . . . . 7

GE Capital, Commercial Distribution FinanceBooth 202(800) 289-4488 . . . . . . . . . . . . . . . . . 2

Marine One Acceptance CorporationBooth 314(800) 262-8734 . . . . . . . . . . . . . . . . 61

Protective Asset ProtectionBooth 208(888) 268-1901 . . . . . . . . . . back cover

NWAN/National Automotive Experts Booth 311(877) 222-1645 . . . . . . . . . . . . . . . . 57

Williams & Stazzone Insurance Agency Inc.Booth 514(800) 868-1235 . . . . . . . . . . . . . . . . 56

RVDA Salutes its Convention/Expo Media Partners

RVDA would like to thank the following media partners for their supportof dealers and the RV Dealers International Convention/Expo:

Page

RV Pro Magazine www.rv-pro.comRV Pro Magazine is providing printand online promotional support andis the official video productioncompany.

company.

RV Business Magazinewww.rvbusiness.comRV Business Magazine is providingprint and online promotional support.RV Business is also organizing the Top50 Dealer Award event.

RV Daily Reportwww.rvdailyreport.comRV Daily Report is providing onlinepromotional support.

2014 rvda convention/expo issue

Documents

rvda board of directors

rvda of canadareception18

convention partners

rvda of canada annualmeeting

rvda annual meeting

kz rv partners

winnebago partners

crossroads partners