2014 media kittimeoutcdn-new-york.s3.amazonaws.com/tony-media-kit.pdf · 9/4 john waters fall...
TRANSCRIPT
2014 Media Kit
2
“Time Out New York is an essential life partner for any New Yorker.
Whether they’re reading the magazine at home, using the site at
work or downloading the app when they’re on the go, they shouldn’t
even attempt to navigate this city without us.
We are their most-trusted source of entertainment, information and
inspiration. No-one knows New York, or New Yorkers, better than
us.”
- Terri White, Editor in Chief
3
Our Mission
Time Out New York provides social adventurers and
cultural explorers with the inspiration and information
they need to make the most of the best city in the world.
Our fan base is united by a universal characteristic:
FOMO, or Fear Of Missing Out. We ensure they don’t
miss out by filtering, curating and editorializing exactly
what they want, how they want it and where they want it.
From dining, nightlife and theater to the arts, music and
culture, Time Out New York is the undisputed authority
on what to do and what to see – wherever you are.
4
Circulation
Printed Weekly: 130,000
Weekly Readership: 330,000
Readers w/ Subscription: 96%
Magazine: Every Week in Print
The latest reviews, opinions, listings,
recommendations and features across
multiple verticals.
Food & Drink
Shopping & Style
This Week in NY
Art
Books
Comedy
Dance
Film
LGBT
Music
Nightlife
Theater
Burlesque
Source: ABC Publisher’s Statement, December 2013
5
Issue Date Issue Theme
JUNE
6/5 The Jersey Issue Plus The Tonys
6/12 Apartment Issue Plus Rob Delaney
6/19 The Man Issue Plus Summer Parties & Drinks
6/26 Best Shops Plus Weird Dating Trends
JULY
7/3 Battle of the Boroughs Plus NYC’s Guilty Pleasure
7/10 The Sex Issue
7/17 & 7/24 The New York Power List
7/31 Save New York!
AUGUST
8/7 The Burger Issue Plus Flyover Nabes
8/14 Never Grow Up (Susan Sarandon) Plus NYC’s Homeless
8/21 & 8/28 Fall Preview Double Issue: Michael Cera & Ghostbusters
Please note: Editorial is highly dependent on news cycle, so calendar is subject to change. Please check with your dedicated sales rep.
Magazine Editorial Calendar 2014
Issue Date Issue Theme
SEPTEMBER
9/4 John Waters Plus Fall Fashion
9/11 Summer’s Last Hurrah Plus Courses
9/18 Fitness Plus Tom Stoppard
9/25 Funny Women Plus Fiction
OCTOBER
10/2 Cheap Eats Plus Bob’s Burgers
10/9 The Man Issue Plus NYC Transplants
10/16 Great Walks
10/23 Secret NYC & Sleep
10/30 The Meat Issue
NOVEMBER
11/6 24-Hour New York
11/13 Interpol
11/20 Drugs in NYC
SPACE CLOSE
12/31
1/8
1/15
1/22
1/29
2/5
2/12
2/26
3/5
3/12
3/19
3/26
4/2
4/9
4/16
4/23
4/30
5/7
5/14
5/21
5/28
6/4
6/11
6/18
ISSUE DATE
JANUARY
1/9
1/16
1/23
1/30
FEBRUARY
2/6
2/13
2/20 & 2/27
MARCH
3/6
3/13
3/20
3/27
APRIL
4/3
4/10
4/17
4/24
MAY
5/1
5/8
5/15
5/22
5/29
JUNE
6/5
6/12
6/19
6/26
ON SALE DATE
1/8
1/15
1/22
1/29
2/5
2/12
2/19
3/5
3/12
3/19
3/26
4/2
4/9
4/16
4/23
4/30
5/7
5/14
5/21
5/28
6/4
6/11
6/18
6/25
MATERIALS DUE
1/2
1/9
1/16
1/23
1/30
2/6
2/13
2/27
3/6
3/13
3/20
3/27
4/3
4/10
4/17
4/24
5/1
5/8
5/15
5/22
5/29
6/5
6/12
6/19
ISSUE DATE
JULY
7/3
7/10
7/17 & 7/24
7/31
AUGUST
8/7
8/14
8/21 & 8/28
SEPTEMBER
9/4
9/11
9/18
9/25
OCTOBER
10/2
10/9
10/16
10/23
10/30
NOVEMBER
11/6
11/13
11/20
11/27
DECEMBER
12/4
12/11 & 12/18
12/25 & 1/1/15
ON SALE DATE
7/2
7/9
7/16
7/30
8/6
8/13
8/20
9/3
9/10
9/17
9/24
10/1
10/8
10/15
10/22
10/29
11/5
11/12
11/19
11/26
12/3
12/10
12/24
6
Magazine Print Schedule 2014
SPACE CLOSE
6/25
7/1
7/9
7/22
7/30
8/6
8/13
8/27
9/3
9/10
9/17
9/24
10/1
10/8
10/15
10/22
10/29
11/5
11/12
11/19
11/24
12/3
12/17
MATERIALS DUE
6/26
7/2
7/10
7/23
7/31
8/7
8/14
8/28
9/4
9/11
9/18
9/25
10/2
10/9
10/16
10/23
10/30
11/6
11/13
11/20
11/25
12/4
12/18
7
Online: TimeOut.com/NewYork
Easy access to full content from the
current issue of the magazine, searchable
access to hundreds of listings and more
than 3,000 restaurant and bar reviews
• 13.5 million page views
• 2.5 million unique visitor
• 4.1 pages per visit
Source: Omniture, two month average (March-April 2014)
8 8
iPad App
The slickest, most gorgeous guide to
making the most of New York.
Browse our themed lists of recommended
venues, or use GPS-powered maps to find
and compare the hottest nearby
restaurants, bars, museums and more.
Page Views 430,783
Total Downloads 73,390
Unique Visitors 8,180
Source: Internal numbers, 3 month average Apr-June 2014
9 9
iPhone App
An entirely new app experience to help
you make the most of your city while on-
the-go. Features include enhanced
location-based search, easy booking for
tickets and other exclusive experiences.
Monthly Page Views 469,895
Monthly Uniques 21,176
Source: Internal numbers, 3 month average Apr-June 2014
10
Time Out Kids
Print and Online
The essential resource for NYC’s fastest-
growing subculture: curious kids and their
discerning parents.
Four times a year in print and year-round
online, our editors scope out the newest all-
ages arts and entertainment in the city, from
the booming kid-music scene to the latest
hands-on kid-friendly activity centers.
11
Issue Date Issue Theme Space Close Materials Due
2/12 Camps Guide
Plus Health & Fitness
1/9 1/13
5/14 Birthday Parties
Plus Summer/Weekend Getaways
4/10 4/14
8/14 Fall Fun
Plus Back to School/Classes
7/10 7/14
11/12 Best of NYC for Kids
Plus Holiday Guide
10/9 10/14
Time Out Kids
Edit Calendar and Print Schedule
Time Out:
Beyond New York
13
A Global Presence
Time Out is the go-to authority in 46 cities
and 30 countries worldwide.
From dining, nightlife and theater to the
arts, music and culture, we have the
information readers need to navigate the
most vibrant cities around the globe.
Supporting a world-wide marketplace of
websites, apps, magazines and guides, it’s
our passion and independent editorial voice
that attract 28 million unique users every
month.
14
A National Presence
Time Out Ranks #1 in
Reaching Millennials Online
In the Top 10 US DMA’s.*
Readers are logging on for
information about their own city or
another destination
*^Top 10 US DMAs include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas Fort Worth, Washington DC,
Atlanta & Detroit. Source: comScore Plan Metrix March 2014.
Ranking is within competitive set, including Gawker, Gothamist, New York Magazine, New Yorker, Thrillist, NY Times, Huffington Post.
Millennials are 25-34 year old Time Out readers
14
15
Time Out Chicago
Online and Mobile
TimeOut.com/Chicago
2 million page views
496,000+ unique visitors
671,000+ visits
3.2 pages per visit
Chicago iPhone App
Launched May 2014
Source: Omniture, two month average (March-April 2014)
16
Time Out L.A
Online and Mobile
Timeout.com/Los-Angeles
• 2 million page views
• 382,000+ unique visitors
• 474,000+ visits
• 4.4 pages per visit
iPhone App
Monthly
Uniques 1,631
Monthly Page Views 30,769
Source: Omniture, two month average (March-April 2014)
Adding New Markets
2014 Online Launches
Washington DC, Las Vegas and
Miami launched in Q1/Q2
Boston, San Francisco and more to
be added this year
17
Audience
19
Circulation
Printed Weekly 130,000
Weekly Readership 330,000
Readers w/ Subscription 96%
Gender
Male 49%
Female 51%
Median Age 35
Marital Status
Single 77%
Married 23%
HHI (Median) $91,000
Education
Attended/college grad 97%
Post-grad degree/study 37%
Socially Active
They go out an average of 3x per week
Source: Time Out New York Reader Profile Survey, MRI Market Solutions
Print Audience
20
Gender
Male 42.8%
Female 57.2%
Age
18-24 15.9%
25-34 31.2%
45-54 10.3%
55-64 9.4%
Median age: 34
Marital Status
Single 77%
Married 23%
HHI (Median) $87,500
Education
Attended/college grad 97%
Post-grad degree/study 37%
Socially Active
They go out an average of 3x per week
Source: ComScore: March 2014
Online Audience
20
21
Time Out New York
Millennial Readers
More Likely to…
• Dine out with friends. (71% more likely)
• Have searched for or purchased tickets for a
live theater, opera/ballet/dance or art gallery
event. (62%)
• Search online for music concerts or pro
sporting events. (77%)
• Provide advice and be first to buy the latest
clothing/fashion. (70%)
• Spend $500+ on tickets than the average
online user. (98%)
• Provide advice and be first to buy the latest
movies & music. (77%)
• Be influential/trendsetters searching online
for live event information.
(77%)
*% is above average user; Source: ComScore March
2014, 25-34 year olds 21
Advertising and
Creative Solutions
23
Integrated Opportunities
Connect With Readers
Wherever They Are
• Online
• Apps
• Event Marketing
23
24
Online
Standard Ad Units
Billboard (970x250) Leaderboard (728x90)
Promo Unit (300x110)
Medium Rectangle (300x250)
Half Page (300x600)
25
Online
High-Impact Roadblock
Clickable Skins (1900x1200)
Billboard (970x250)
Half Page (300x600)
Medium Rectangle (300x250)
Promo Unit (300x110)
26
Online
Video Overlay
(800x450)
Mobile
iPhone App
Banner Slots (320 x 50)
MPU Chip Slots (300x250)
Splash Screen Logo (500x320)*
27 *Actual logo is 250x160 but should be supplied at 500x320 for Retina Display
28
Mobile
iPad App
Large Grid Ad (881x623)
29
E-Newsletter: Features your ad with
Time Out content (300x250)
Dedicated E-Blast: Features your
brand exclusively (660x1000)
Total Subscriber List: 424,000
New York: 232,000
Chicago: 97,000
Los Angeles: 44,000
Kids: 51,000
Full and fractional ads
Traditional advertising layouts
target readers alongside content
that makes sense for your brand
messaging.
Cover wraps and cover takeovers
Massive exposure surrounding an
entire issue that suits your brand.
The high-visibility wrap ensures
you reach readers first – before
they even open the issue.
Reverse covers
Buy the outside back cover and
design your own creative which
runs upside down. Followed by a
run of 4-8 advertorial pages.
30
Mini magazines
Your own branded magazine can
be inserted into the print issue or
created as a run of pages.
Custom advertorials
Our talented editors will work with
you to write and design content
that enhances your brand and
engages readers. Single- or
multiple-page formats are
available.
Custom inserts
A prominent showcase for your
brand in an issue of your choice.
We can advise on topics and
themes or use your existing
branded materials for turnkey
execution.
Flexible, integrated solutions
in the magazine to suit your
brand objectives
31
Live Events
100 events annually provide premium live access to readers
Signature Event Examples
Singles Party
Food & Drink Awards
Outdoor Drinking
Summer Concerts
100 Best Dishes
Time Out Live at NY Comedy Fest
Custom Experience Examples
Battle of the Burger presented by Amstel Light
Beck’s Sapphire Lounge at NY Fashion Week
Sunday Slices at NY Wine & Food Festival
Family Brunch Series presented by MasterCard
Artists & Fleas Shopping Event
Coachella House with FUSE TV
For information about event sponsorship opportunities, contact Jordan Iannuzzi at 646.432.3004 or
Ari Ben
Sr. National Sales Manager 646-432-
3008
Music (Venues, Labels, Events), Consumer
Electronics, Broadcast/TV, Miscellaneous
Christine Legname
National Sales Manager
646-432-3003
Tourism, Transportation, Education, Beauty,
Finance, Time Out Kids
Rob Ruthardt
Midwest Director
312.924.9263
Contacts
Time Out New York Christy Stewart
Business Development Manager
646-432-3071
Local Retail; Comedy & Cabaret; Off-off Broadway;
Local Dating Services, Salons & Spas, Local Art
Galleries
Maggie Robinson
Sales Manager
646-432-3081
Fitness, Real Estate, NYC
Marc Zenker
National Sales Manager
646.432.3011
Cynthia Ramsey
Vice President of Sales
646-432-3002
Jessica Rohls
Sales Director of Sales –
646-432-3017
Liquor, Wine, Beer, Beverages, Fashion &
Retail, International Travel
Dan Kenefick
Sr. National Sales Manager
646-432-3005
Broadway and Off-Broadway theater, Film,
Museums, Performing Arts Institutions;