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2014 Project and measurement tool assumptions Measurement of human capital and benefits of investing in human capital in companies - lessons from a pilot project

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Page 1: 2014 Measurement of human capital and benefits of ...€¦ · state of human capital 26 The third part of the tool (Part 3: Report on the state of human capital) contains automatically

2014

Project and measurement tool

assumptions

Measurement of human capital and

benefits of investing in human

capital in companies - lessons from

a pilot project

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2

PROJECT

Human capital as an element of company’s

value

PRODUCT

Tool for the measurement of human capital in enterprises

PARTNERSHIP • Polish Agency of Enterprise Development

(Leader)

• Warsaw School of Economics (Partner)

About the project…

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Key aim of the project is to change the perspective

of employers on the benefits of in-company human

capital investments through the creation of human

capital measurement tool (NKL), its’ testing and

implementation by the end of the project duration.

Specific objectives: Creation of NKL,

Test implementation in 20 enterprises,

Acquisition of the knowledge of NKL by persons covered by

dissemination activities,

Acquisition of practical knowledge on the use of NKL by HR

specialists and accountants.

3 Aims of the project

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Main questions:

• Why employer still are unwilling to invest in different forms of

development of their workers?

• How can we change the perspective of employers and managers on the benefits of in-company human capital investments?

• Which elements of human capital we can measure, how to do it, to

get reliable measurements, on which one can build strategies and

develope company?

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• Method - CATI (computer assisted telephone interview).

• Sample size - 600 enterprises.

• Sampling - random-layerd.

• Layers:

1. Size of enterprise:

a) Micro and small enterprises – 1 to 49 employers,

b) Medium enterprises – 1 to 249 employers,

c) Big enterprises – minimum 250 employers.

2. Industry activity according to Polisch Classification.

3. Ownership

a) Private,

b) Public.

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Empirical study

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Measurement of human

capital in enterprises

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Do you conduct analisys/measurement of human capital in your

company?

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Basic data about human capital collected by enterprises:

• Number of employees by type of work contract and working time – 79,5%

• Number of new employees and leaving employees (in a year) – 73,7%

• Number of years worked in company (for every employee) – 54,0%

• Number of trained employees during one year – 49,8%

• Number of employees by age, gender, education – 47,7%

• Results of evaluations of employees or number of awards, bonuses – 40,2%

Type of data collected

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Regular surveys conducted by enterprises:

Employees opinions surveys

12,0%

Knoweldge sharing in company surveys

11,7%

Employees satisfaction and

engagement surveys

11,2%

Effectivness of HRM system surveys

10,5%

Interpersonal relations surveys

9,7%

Organizational culture surveys

9,5%

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Indicators

74,7

5%

60,2

5%

45,0

0%

32,7

5%

26,5

0%

23,2

5%

24,2

5%

84

,67

%

62,6

7%

63

,33

%

46

,67

%

37,3

3%

36

,37

%

32

,00

%

88

,00

%

76

,00

%

78

,00

%

62

,00

%

64

,00

%

62

,00

%

52

,00

%

78

,33

%

62

,17

%

52,3

3%

38

,67

%

32

,33

%

29,8

3%

28

,50

%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

100,00%

Costconnectedwith salary

Absence Costconnected

withemploeeys

training

Rotation andtime toreplace

employee

Costsconnected

with rotationof employees

Percentage oftrained

employees

Time oftraining

employees

Micro, small Medium Large Total

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The most commonly used indicators of human capital:

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Benefits in measeuring

human capital

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Question: Does measuring HC brings company benefits?

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Question: Does measuring of human capital give company benefits?

What are those benefits:

• Better control of staff costs?

• Planning and decision making proceses are easier?

• Information about areas which need improvement?

• More effective use of human resources?

• Prevention of churn among the most valuable employees?

• Facilitation of work for HR department?

• Growth of importance HR departement?

Benefits on measuring HC

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Condition for using NKL

Cheap – doesn’t need

additional cost

Easy to use – doesnt need

special courses

Adapted to the size of

company

For free

Applying for UE money = use of NKL

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Design of NKL 13

The proposed logic of the design approach allowed for the

sequential generation of answers to the following research questions:

• What has been achieved so far in the measurement of the value of

intellectual capital (in particular - human capital)?

• What is the need for measurement in modern Polish enterprises

(small, medium, large)?

• What should be the measured and reported?

• What metrics can and should be used for measurements?

• How to formally report the results of measurements?

• How to interpret the measurement results and use them in business

management?

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Design of NKL

• What are the practical problems the companies wishing to test the

tool will meet and in the long run - to implement a measurement

tool?

• Whether and how you can get a broad consensus between the

various approaches and views on the measurement and reporting

of intellectual capital (between HR experts, accounting, finance –

value-based management)?

• How to customize the measurement tool (and the system) to the

specificity of companies of different sizes and with different levels

of expertise in the measurement?

• How to disseminate and implement mainstreaming of concepts

and measurement tools developed in the project?

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Design of NKL 15

The development of the tool for the measurement of organizational

human capital was based on:

• Expertise on the measurement of human capital from the

perspectives of: human capital management, intellectual capital

management, knowledge management, value-based management

and accounting

• Research conducted by the Polish Agency of Enterprise

Development on the information needs and tools used currently by

companies for the measurement of human capital,

• Study visits of project team in Denmark, Spain and the USA,

• Consultations of assumptions for the tools with end-users (within the

categories described above).

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Universal Possible to be used by small

medium and large enterprises

Publicly accessible Disseminated free of charge, with the use of a spreadsheet

Cheap and simple in implementation and use

Easy to customize to the specificity of the

enterprise / industry

NKL

assumptions

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Structure of the

NKL

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The NKL tool is composed of four parts, as follows:

Part 1: Key information about the company

Part 2: Measurement and valuation of human capital

Part 3: Report on the state of human capital

Part 4: Questionnaires

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Part 1: Key information

about the company

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Part 1: Key information about the company

Human capital data Financial data Other data

Key personnel

data

Key human

resources

management

data

Key financial

data

Key financial

indicators

Key business

activity data

Kay resources

data

The first part (Part 1: Key information about the company) is designed to gather basic

company data, both of quantitative and qualitative character. This information includes:

• Key personnel data – e.g. number of employees in full-time equivalents, the number of

workers employed on temporary / permanent basis, etc.

• Key data on human resources management system – e.g. information on the areas of

human resources management, such as job analysis, planning, recruitment, evaluation,

remuneration, training and career management, etc.

• Key financial data – e.g. profit / loss, income, total costs, labor costs, depreciation and

amortization, etc.

• Key financial indicators – e.g. set of indicators for the analysis of the economic

performance of the company, etc.

• Key business activity data – e.g. description of the industry in which the company

operates, the economic situation, business strategy, etc.

• Key information about the resources – e.g. financial resources, property, market,

relations, organizational, etc.

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Part 2: Measurement and

valuation of human

capital

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The second part of the tool (Part 2: Measurement and valuation of human

capital) contains the indicators used to measure human capital and its valuation.

The indicators in the measurement and valuation are divided into two categories:

basic indicators and the advanced indicators. This division was dictated by the

potential use of these indicators for the construction of a report on the state of

human capital.

Core indicators of measurement and valuation of human capital are used in the

external reporting, while the measurement and valuation indicators of human

capital at the advanced level will be used to construct an internal report.

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Part 3: Report on the

state of human capital

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The third part of the tool (Part 3: Report on the state of human capital)

contains automatically created reports on the state of human capital.

When the two previous parts of the application are correctly fed with the

relevant data reports on the status of human capital with information on the

results of the measurement and valuation of human capital are generated

automatically. Reports can be generated in two versions: for internal use

(including information on advanced level) and external (with information on the

basic level).

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Part 4: Questionnaires 29

The last, fourth section of the NKL tool (Part 4: Questionnaires) contains links

to surveys implemented in the application.

Users are able to use them to measure the levels of employee satisfaction and

engagement, organizational culture, the level of staff competence, interpersonal

relations within the organization, knowledge management and human capital

management system’s functioning.

The results of the survey will be used to evaluate the key areas that affect the

level and quality of company’s human capital. Questionnaires are an inherent

part of the measurement tool in order to allow measuring the qualitative

characteristics of human capital in terms of organization.

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The target groups of the project are:

(1) recipients - entrepreneurs, business owners, senior

executives and

(2) users - HR, accountants, consultants, advisors,

representatives of public administration.

The preliminary version of NKL presented above was tested

with the use of qualitative research methods (IDI, active research).

In-depth testing was carried out on a sample of 20 companies,

broken down by micro (5 companies), small (4 companies),

medium (7) and large (4), as well as diversified by industries.

Testing phase of the

project

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31 Testing phase of the

project – correlation

analysis

Statistical analysis of data from research surveys and data collected as

part of NKL implementation of the 20 companies included:

1. Analysis of data from statistical surveys and the preparation of their

results for individual companies,

2. Analysis of relationships between NKL indicators,

3. Statistical analysis of the survey data and development of summary

reports for micro, small, medium and large enterprises,

4. Analysis of the impact of demographic factors (gender, age,

education, work experience, occupational group), and the category

of enterprise for the development of the qualitative dimensions of

human capital.

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32 Testing phase of the

project – correlation

analysis

Analysis of the relationships between the NKL indicators included:

a) selection of NKL indicators collected in 20 companies to correlation analysis:

for correlation analysis only those indices have been classified for which at least

10 companies provided data. Out of 107 indices in NKL 81 were selected for

further analysis,

b) calculating the correlation coefficients between all indicators and between

NKL indicators and average responses to questions from six questionnaires (a

total of 204 questions).

c) analysis of correlation coefficients calculated in the framework described

above based on selection coefficients values with ranges: 0,70-0,79; 0,80-0,89

and 0.90-1.00.

d) selected correlation coefficients were analysed in terms of substantive

information coming from the existence of a strong relationship and correlation

analysis for the validity of the relationship between the correlated variables to

eliminate accidental compounds.

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Testing phase of the project – correlation analysis

e) grouping of variables related strongly (at least 0.7) into a group correlated with

similar information content,

f) the following groups of variables were distinguished in the process: cost,

fluctuation, effectiveness and efficiency of HC, efficiency and profitability, positive

aspects of employee communication with supervisors, employees negative

aspects of communication with superiors, satisfaction and satisfaction with

interpersonal relations, interpersonal problems at work, determining the share of

employees in individual and team career goals, values and principles, vision and

objectives, flexibility and proactivity, competence matching.

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34 Testing phase of the

project – correlation

analysis Correlation between NKL indicators – employee’ acquisition:

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35 Testing phase of the

project – correlation

analysis

Correlation between NKL indicators and surveys – employees’ acquisition:

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Testing phase of the

project – correlation

analysis

Correlation between NKL indicators – employee’ fluctuation:

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37 Testing phase of the

project – correlation

analysis

Correlation between NKL indicators and surveys – employees’ fluctuation:

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38 Testing phase of the

project – correlation

analysis

Correlation between NKL indicators – HC effectiveness/efficiency:

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39 Testing phase of the

project – correlation

analysis

Correlation between NKL indicators and surveys – HC

effectiveness/efficiency:

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40 Testing phase of the

project – correlation

analysis

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Conclusions

• Importance and influence of intangible/qualitative

aspects of human capital utilisation in companies on

tangible/quantitave results,

• thus the need to include both in the analysis of

costs/benefits of apprenticeships (as the relation with

employers’ more resembling the long-term/employment

relationship due to extended duration as compared to

traineeships).

• Dissemination activities crucial for the positive in-take of

such tools, due to their complexity and corresponding

time/effort needed for implementation

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Way forward

Preparation of the final NKL by:

•Limiting the number of indicators – to those that prove the

most correlation with other indicators & questionnaire

items,

•Further elaboration of the interpretation of measurement

outcomes – „translation” into the business language,

•Preparation of the database version of the tool – as

spreadsheeds have significant limitations to data analysis

and presentation,

•Development of benchmarking tool for companies.

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Thank you! Contact:

Justyna Nosko [email protected]

Polish Agency for Enterprise Development

Łukasz Sienkiewicz [email protected]

Warsaw School of Economic

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