Newspaper 45% Radio 12% Social Media 11% Websites 8% Don’t Know 7% Direct Mail 5% Word of Mouth 4% Local TV 4% Other 3%

TETON COUNTY WYOMING 2014

TETON COUNTY

JH News&Guide and JH Daily 81% Social Media 7% Website 6% JH Weekly 2% Local Radio 2%

JH News&Guide and JH Daily 75% Website 10% JH Weekly 5% Other 2% Radio 1%

RESEARCH REPORTMarket

COMMUNITY NEWSPAPER READERSHIP

72% of Teton County adults prefer local news in a printed newspaper

Nationally, smaller communities served by local newspapers continue to demonstrate heavy reliance upon their local papers for news and information.

Source: Reynolds Journalism Institute at the Missouri School of Journalism for the National Newspaper Association 2012

Media research was independently conducted in November 2014 for the Jackson Hole News&Guide by Pulse Research, Portland, Oregon.

75% read most or all of their community newspaper

They spend an average of

38.92 minutes reading their local newspaper

67%

Readers, on average,

share their paperwith 2.48 people

say they read a local newspaper

at least once a week

Primary source of community news, government issues, activities and people?

Primary source of local advertising information, sales & where to shop?

Media used to influence buying decisions?

MEDIA AND CONSUMER

SPENDING

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 47 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,295

$100K+

$45K-$99K

up to $44K

REFUSED

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 47 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,295

$100K+

$45K-$99K

up to $44K

REFUSED

53%39%

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 47 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,295

$100K+

$45K-$99K

up to $44K

REFUSED

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 47 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,295

$100K+

$45K-$99K

up to $44K

REFUSED

21%

36%21%

22%50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 47 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,295

$100K+

$45K-$99K

up to $44K

REFUSED

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 47 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,295

$100K+

$45K-$99K

up to $44K

REFUSED

48%

21%

31%

Apparel ...............................................................................86%Art & Collectibles .........................................................18% Auto Parts/Tires ............................................................47%Children’s Clothes/Toys .............................................29%Concerts ............................................................................64%Consignment/Thrift .....................................................42% Electronics/ Computer ..............................................56%Financial Planning & Investments ..........................28%Home Furnishings .........................................................51%Home Furnishing/Decorations ..............................50%Major Appliance .............................................................19%Movies/Films ....................................................................77%New/Used Car or Truck ...........................................21%Preventative Heath/Wellness .................................60%Purchase 1st/2nd Home ..............................................8%Realtor Services ...........................................................12%Sports Equipment ........................................................54%Sports Apparel ..............................................................61%Theater/Plays/Dance ...................................................49%

75% visit jhnewsandguide.com

first for local news

Jackson’s #1 online source for local news and information averaging 80,000 unique visitors a month.

11,875 weekly adult readers in Teton County, WY

66% market penetration

Highly engaged – 98% of readers spend up to an hour with each copy

Highly satisfied – 90% of readers would recommend the News&Guide to a friend.

Average time spent with each issue 34 minutes

13,314 daily adult readers in Teton County, WY

74% market penetration

Highly accessible – Rated 4.6 out of 5 for very easy to obtain a copyAVAILABLE AT OVER 700 LOCATIONS

Highly loyal - over 64% of readers read 4 to 6 issues in the past week

READER DEMOGRAPHICS

READER DEMOGRAPHICS

The #1 source for local news and information. National award-winning weekly newspaper.

8%

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 46 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,928

$100K+

$45K-$99K

up to $44K

REFUSED

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 46 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,928

$100K+

$45K-$99K

up to $44K

REFUSED

43%

23%

33%

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 46 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,928

$100K+

$45K-$99K

up to $44K

REFUSED

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 46 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,928

$100K+

$45K-$99K

up to $44K

REFUSED

20%

39% 19%

22%

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 46 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,928

$100K+

$45K-$99K

up to $44K

REFUSED

50+

35-49

18-34

16+ years

6-15 years

up to 5 years

AGEAVERAGE 46 YEARS

RESIDENCYAVERAGE 23 YEARS

HOUSEHOLD INCOME AVERAGE $81,928

$100K+

$45K-$99K

up to $44K

REFUSED

52%41%

8%

The region’s leading free daily publication providing local, regional, national and international news to residents and visitors.

How many issues have you read in the last 6 days?1 of 6 days 7.4%2 of 6 days 12.1%3 of 6 days 12.8%4 of 6 days 14.9%5 of 6 days 19.1%6 of 6 days 30.2%

LOCAL

READERSPENDING HABITSWhich products and services do you plan to purchase in the next 12 months?

W W W. J H N E W S A N D G U I D E . C O M 3 0 7 . 7 3 3 . 2 0 4 7 1 2 2 5 M A P L E WAY • J AC K S O N , W Y 8 3 0 0 1