2104consumer

THE

Roel Naessens, Head of Retail & Travel Google Belgium

changingThe world around us is

reasons

Three main

100% of BE is likely tohave 4G coverage by the end of 2014¹

SPEED

Source: ¹http://nieuws.vtm.be/binnenland/67732-4g-voor-belgacom-base-en-mobistar

THE HAPPIEST CONSUMERS

IN THE ROOM?

ACCESSibility

€200The price of an advanced smartphone has fallen to

51% of BE populationresearches online before purchasing

INFORMATION

Source: IAB Consumer Barometer 2012

Today’s consumer is … different

12345

CONNECTEDToday’s consumer is

EMPOWERED

Today’s consumer is

SAVVY

Today’s consumer is

BUSY

Today’s consumer is

EXPECTATIONS

Today’s consumer has high

TRENDSFive Consumer

1CONNECTEDToday’s consumer is

WHENEVER, WHEREVER

57%

50%

44%

of Belgians bought goods or services online in 2013

Of Belgians access the internet via mobile device

of all BE Households will own a tablet in 2014

85% 60%

50%

will have a smartphone

will have a tablet

ACROSS ALL SCREENS

of BE population wil be online

By the end of 2014....

Source: http://www.internetworldstats.com/stats4.htm#europe, Our Mobile Planet

KEEPING UP WITH THE CONSUMER

In this age of multi-device usage,

we thought consumers would find

it useful if they could quickly access

their open tabs across multiple

devices.

TAB SYNCING IN CHROME

MOBILE FIRST

2EMPOWEREDToday’s consumer is

CHOICE & CONTROL

36% of Video revenue in BE via

video on demand

4 in 10 BE households have

“Connectable” TVs

Source: http://www.demorgen.be/dm/nl/5401/Multimedia/article/detail/1658528/2013/06/26/Belgische-markt-voor-video-on-demand-groeit-exponentieel.dhtmlhttp://www.grp.be/nl/agenda/de-grp/welkom-op-de-site-van-de-grp/14/278/symposium-grp-quot-connected-quot.html

KEEPING UP WITH THE CONSUMERChromecast The easiest way to enjoy online video and music on your TV

3SAVVYToday’s consumer is

More sites, More SEARCHESBefore making a purchase, today’s

consumer spends up to:

27 daysand

3:17 hoursacross

22 sites

Building a better shopping experience

by making it easier to:

KEEPING UP WITH THE CONSUMER

research purchases,

compare products, features & prices

Make purchases

Google shopping

Social Endorsements

By creating a Google+ page and enabling social extensions, Connections’s search ads became instantly more compelling Seeing that thousands of people are following this brand, can influence people decisions at the moment of intent.

Click-through rates for Connections search ads increased by 25%.

KEEPING UP WITH THE CONSUMER

4BUSYToday’s consumer is

TIME PRESSURED

Today’s customer is constantly on the Go.Consumers will take more measures to save time:

90%53%40%

will make purchases online

of internet users are expected to have their groceries delivered

yoy growth expected for mCommerce

NEXT YEAR...

Providing the right information at

the right time; a great tool for

busy consumers.

Organising the things they need to

know and freeing up MORE

TIME

KEEPING UP WITH THE CONSUMER

Google NOW

YOUTUBE is the 2nd

largest Search Engine after Google

Screens are not made to

Read but to Watch

+70% of the Global

Consumer Internet Traffic will be

video by 2017

KEEPING UP WITH THE CONSUMER

Tesco launched a virtual supermarket

at Gatwick airport allowing busy

consumers to make efficient use of

their downtime so they could come

home to a full fridge

VIRTUAL SUPERMARKET

KEEPING UP WITH THE CONSUMER

5EXPECTATIONSToday’s consumer has high

SIMPLY THE BEST

Today’s consumers want the best of

everything from...

WEBSITE SPEEDS

to

CUSTOMER CENTRICITY

For the high expectation consumer,

we recognise that it is important that

technology should be able to solve

problems like car accidents and traffic

jams - to protect our next gereration

KEEPING UP WITH THE CONSUMERProject Chauffeur

For the high expectation consumer,

we recognise that it is important that

technology should be able to deliver

information that’s directly relevant to

their surroundings appearing right in

front of them.

KEEPING UP WITH THE CONSUMER

Project glass

OpportunityEvery change leads to an

Google Solutions - anno 1997

Google’s Solutions - anno 2013

Google Confidential and Proprietary

"Google is not a conventional company. We do not intend to become one. Throughout Google's evolution as a privately held company, we have managed Google differently. We have also emphasized an atmosphere of creativity and challenge, which has

helped us provide unbiased, accurate and free access to information for those who rely on us around the world."

- from the 2004 IPO founder’s letter

Google’s Mission

Google confidential

1. “Put the User First And the Rest will Follow…”

Google confidential

2008T-Mobile G1

Android activations

in millions

2013 Nexus 5

100

250

500

750

1000

2011 2013

2.Think Big3.Open Better than Closed4.Launch & Iterate

Google confidential

2007 2009 2010 2011

5.Never Fail to Fail

Google confidential

6.Innovate Fast

Google confidential

60%of Digital advertising is now bought programmatically (real-time, automated, biddable)

‘‘The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it: that’s going to be a hugely important skill in the next decades”

Hal Varian, Google Chief Economist

7.Data Drives Decisions

Google confidential

It’s still Early Morning on the Web!

http://www.wallpaperup.com

Google Search: Reunion (Youtube)