2014 Burlington/Plattsburgh Area Consumer Research

Presented By: WPTZ-TV

WPTZ ConsumerWPTZ ConsumerResearchResearch

Interview Method

Telephone & Online InterviewsRandom Digit Dialing (RDD)Listed & Unlisted numbers

In-Tab700 Respondents18 Years of Age or Older

700 Adults 18+

Sample matches the population proportions for:

Gender Age HH Income Ethnic County

Telephone20-Minutes

Random Digit Dial

Internet30% of Survey

Cell Only Homes

Mail-OutPaper Survey

Follow-Up

OR +

Dates of InterviewingMarch 19 - April 1, 2014

Demographics: Gender, Age, HH income,

Ethnic, # of children, occupation, etc. (13

initial demographic questions)

Consumer Categories: You have access to

over 40 categories of business

Media Usage: Newspaper, Radio, Television,

Internet, and more.

Counties 18+ Pop. % In-Tab

Chittenden VT 129,605 19% 132Grafton NH 74,621 11% 76Clinton NY 66,766 10% 68Washington VT 48,111 7% 49Rutland VT 47,129 7% 48Windsor VT 45,165 7% 46Franklin NY 42,220 6% 43Franklin VT 37,311 5% 38Sullivan NH 34,365 5% 35Essex NY 31,419 5% 32Addison VT 29,456 4% 30Caledonia VT 24,546 4% 25Orange VT 23,565 3% 24Orleans VT 21,601 3% 22Lamoille VT 19,637 3% 20Essex VT 5,891 1% 6Grande Isle VT 5,891 1% 6

Total 687,300 100% 700

Distributed Proportionately

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

Have access to the internet at home

88% 89% 83% 92%

Have access to the internet at work or school

56% 59% 47% 58%

Access the internet while watching TV

52% 53% 48% 51%

Have access to the internet on your smart phone/cell phone

47% 49% 42% 42%

Have access to the internet on a mobile device such as an iPad

43% 44% 43% 37%

Have Cable with the expanded tier at home

41% 37% 45% 48%

Have Satellite TV at home 34% 35% 34% 29%

C S COMPUTER/INTERNET/WIRELESSDo you currently...?

Total Adults

Vermont Counties

New York Counties

New Hampshire Counties

Computer/Laptop 91% 91% 88% 93%

Cell Phone/Smartphone 47% 49% 42% 42%

iPad/Tablet/Reader 43% 44% 43% 37%

Wii/X-Box/PlayStation 15% 15% 15% 14%

Television 10% 9% 13% 11%

ACCESS THE INTERNETWhich of the following do you use to access the internet?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

Computer/Laptop 81% 81% 78% 84%

Cell Phone/Smartphone 7% 7% 6% 5%

iPad/Tablet/Reader 3% 3% 5% 4%

DEVICES RELY ON THE MOST FOR INTERNETWhich one of the devices do you rely on the most when accessing the internet?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

Yes 47% 49% 43% 44%

WEBSITE-HEARD ABOUT IT ON TVWould you be more likely to go to a website if you heard about it on television?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

Less than 1 hour 15% 14% 15% 19%

1-4 hours 16% 17% 11% 18%

5-9 hours 16% 16% 17% 14%

10-14 hours 14% 14% 10% 15%

15-19 hours 8% 9% 7% 5%

20+ hours 22% 21% 28% 22%

# HOURS SPEND ON INTERNET EACH WEEKApproximately, how many hours do you spend on the internet each week?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

Click on the ad 48% 50% 45% 44%

Visit the website at a later time

34% 36% 31% 32%

Visit the business 7% 8% 7% 6%

Call the business 3% 3% 3% 5%

INTERNET-ONLINE ADWhen you see an online ad that interest you, what action do you take?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

Facebook 59% 62% 57% 51%

YouTube 49% 50% 50% 43%

Google+ 19% 20% 17% 20%

Twitter 18% 20% 17% 6%

Pinterest 16% 17% 17% 14%

LinkedIn 14% 14% 15% 11%

Yelp 3% 3% 3% 4%

Angie's List 1% 2% 0% 2%

Flickr 1% 1% 1% 1%

Foursquare 0% 0% 1% 0%

SOCIAL NETWORKING SITES VISITWhat social networking sites do you visit?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

5am-9am 49% 52% 45% 44%

9am-5pm 64% 65% 60% 65%

5pm-8pm 66% 67% 67% 61%

8pm-11pm 61% 62% 60% 55%

11pm-5am 14% 15% 18% 9%

TIME PERIODS-COMPUTER/LAPTOPWhat time periods do you use your computer/laptop?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

5am-9am 45% 43% 55% 44%

9am-5pm 37% 38% 29% 44%

5pm-8pm 73% 74% 77% 63%

8pm-11pm 79% 79% 77% 85%

11pm-5am 23% 22% 31% 15%

TIME PERIODS-iPAD/TABLETWhat time periods do you use your iPad/Tablet?

Total Adults Vermont Counties

New York Counties

New Hampshire Counties

5am-9am 58% 60% 68% 38%

9am-5pm 84% 85% 77% 87%

5pm-8pm 78% 76% 88% 70%

8pm-11pm 65% 64% 75% 53%

11pm-5am 24% 23% 30% 19%

TIME PERIODS-CELL PHONE/SMART PHONEWhat time periods do you use your cell phone/smart phone?

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