2013PressKit

CONTENTSFor Rent Media Solutions™ • Press Kit 2013

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 2

Table of Contents

Executive Bios

Terry Slattery’s Bio

Brock MacLean’s Bio

Judy Gogol’s Bio

Ann Meisenheimer’s Bio

Paige Forrest’s Bio

Mike Bozeman’s Bio

Wendy Froehlich’s Bio

Harvey Rosenberg’s Bio

About Dominion Enterprises™

About For Rent Media Solutions™

It’s All About Serving You!

Brand Breakdown

Meet our Industry Experts

Introducing

Product Overview

Client Newsletter

Press Releases

Media Coverage

Image Library

Media Contact

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Table of Contents

Table of Contents

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 3

Terry Slattery

Judy Gogol

Ann Meisenheimer

Paige Forrest

Mike Bozeman

Wendy Froehlich

Harvey Rosenberg

Brock MacLean

President of Dominion Homes Media

Vice President of Sales

Vice President of Sales

Vice President of Sales

Vice President of ForRent.com

Vice President of Marketing Dominion Homes Media

Assistant Vice President of Sales

Executive Vice President of Dominion Homes Media

Executive Bios

Read Bio

Read Bio

Read Bio

Read Bio

Read Bio

Read Bio

Read Bio

Read Bio

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 4

Terry Slattery joined For Rent Media Solutions in January of 1993 as an account

executive in Las Vegas. After a successful career with the company, Slattery was

eventually promoted to vice president and general manager of For Rent Media

Solutions, and in December 2008, he was again promoted to president of the

company. In January 2012, Slattery stepped into his current role as president of

Dominion Homes Media, a division of Dominion Enterprises, where he oversees

ForRent.com® and Homes.com®.

Slattery is very active in the multihousing industry, attending many industry

conferences and serving as a board member for the National Apartment

Association. In 2007, he was appointed chairman of the National Suppliers Council.

In this position, he co-chaired the NAA Education Conference and Convention in

Las Vegas and oversaw the development of the National Suppliers Council. This

is the highest level that a supplier can rise to in the multifamily industry. In May

2008, Slattery was honored as the recipient of the National Suppliers Council

(NSC) Achievement Award, one of the prestigious PARAGON Awards given by

the National Apartment Association (NAA). The awards recognize the multifamily

housing industry’s top executives, employees, affiliate programs and communities.

Terry SlatteryPRESIDENT OF DOMINION HOMES MEDIA

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 5

Executive Bios

Brock MacLeanExECuTIVE VICE PRESIDENT OF DOMINION HOMES MEDIA

Brock MacLean is an 18-year veteran in the multifamily housing industry. He initially

joined For Rent Media Solutions as a general sales manager from 1994 to 1996,

and rejoined the company 10 years later as the vice president of national sales and

development and Internet operations. In 2009, MacLean was promoted to senior

vice president of national sales and development. In this position, MacLean focuses

on expanding technological advances and forming new business partnerships for

For Rent Media Solutions.

MacLean is strongly involved with For Rent Media Solutions’ push for technologically

advanced marketing solutions. He spearheaded efforts to create FRVideo, the

industry’s first online video package, followed by a text messaging product, mobile

website and most recently a mobile application available on four major platforms.

MacLean was instrumental in securing For Rent’s exclusive arrangement with

Marketplace on Facebook. He has helped educate the industry through speaking

engagements, national management meetings and media interviews for major

industry publications.

In May 2011, MacLean was promoted to executive vice president of Dominion

Homes Media, a group led by the flagship product Homes.com. MacLean began his

new role by rebranding Homes Media Solutions with the launch of Homes Connect.

This synergistic element created a new strategic direction for the company, and

works as a platform which connects all Homes Media Solution products.

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 6

Executive Bios

Judy GogolJudy Gogol joined For Rent Media Solutions in 1992. Her extensive knowledge

of property management combined with her strong marketing, customer service

and leadership abilities have contributed to her well-respected position in the

multihousing industry. Gogol has been actively promoting the multihousing industry

at the local and national levels through NAA and as a board member of the National

Multi-Housing Council.

Gogol was instrumental in the development of the property management

program in select colleges and universities, further adding to the professionalism

of the multihousing industry. She is part of the executive board for the Georgia

Apartment Industry Education Foundation. This foundation was responsible for

the development of a property management curriculum at the university of Georgia

and Georgia Tech.

In her current role as vice president of sales, she is responsible for all sales

initiatives for the Midwest Central, Southeast, and Texas regions of For Rent Media

Solutions. She also oversees all sales and operations for Para Rentar Revista

markets, corresponding web site, ParaRentar.com, catering to the Hispanic renter,

and After 55 Housing and Resource Guide, supported by corresponding website,

SeniorOutlook.com, which markets to senior housing.

ExECuTIVE BIOS

VICE PRESIDENT OF SALES

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 7

Executive BiosExecutive Bios

Ann MeisenheimerVICE PRESIDENT OF SALES

Ann Meisenheimer joined For Rent Media Solutions in 1997 as a general sales

manager, and played an integral part in the launch of the Chicago For Rent

Magazine. under her guidance, Chicago has grown to become one of the

company’s top markets. She was promoted to Midwest North regional manager

in 2007. As regional manager, Meisenheimer used her industry insight, product

knowledge and passion for the business to make tremendous progress in this

region. She is also a four-time President’s Club winner. The President’s Club award

is given to For Rent’s most outstanding employees, acknowledging them for their

sales efforts. Meisenheimer is also the recipient of the Best Overall Operation

award, Best Overall Internet Operation and Best Overall Administrative Operation.

As vice president of sales, Meisenheimer oversees all sales, training and operations

for the Northwest, Southwest, and Southern California regions of For Rent Media

Solutions.

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 8

Paige ForrestVICE PRESIDENT OF SALES

Paige Forrest has been dedicated to the multihousing industry for nearly 20 years.

She joined For Rent Media Solutions in 2001 as the general sales manager for the

Richmond For Rent Magazine market. Forrest has been instrumental in the growth

and development of the company.

Forrest has grown within For Rent, holding various titles including national sales

manager and assistant vice president of sales. As assistant vice president of sales,

she managed and oversaw the growth of the national sales and customer service

teams. In March 2009, she transitioned into her current role as vice president of

sales, where she oversees sales operations for the company’s Great Lakes, South

Central and Mid-Atlantic regions, as well as national and inside sales efforts.

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 9

Executive Bios

Mike BozemanVICE PRESIDENT OF FORRENT.COM

Mike Bozeman joined For Rent Media Solutions in 2009 as the Vice President of

ForRent.com®. He has over 15 years experience in software development and

technology. upon joining, Bozeman launched a formulated business structure,

which promoted an atmosphere of elite software and product development

utilizing leadership insight and expertise.

Bozeman works closely with both For Rent Media Solutions’ business and

technology leaders to execute strategic plans for establishing world-class

products. under his direction, For Rent Media Solutions has successfully

developed and launched mobile space products, university-segmented search

opportunities and the ForRent.com website redesigns. These efforts have led

increased unique visitor traffic for both desktop and mobile products, directly

enhancing lead generation for customers.

Bozeman has aggressively pursued the development of technology solutions that

are aligned with the company’s strategic goals. He continues to be a key leader in

the advancement of ForRent.com.

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 10

Executive Bios

Wendy FroehlichVICE PRESIDENT OF MARKETING DOMINION HOMES MEDIA

Wendy Froehlich is responsible for providing strategic marketing direction,

overseeing all advertising, marketing, social and public relations efforts for both

For Rent Media Solutions and Homes Media Solutions.

under Froehlich’s guidance, the marketing department has excelled in core

elements and expanded the company’s presence in the emerging social media

landscape. Froehlich spearheaded initiatives to integrate the For Rent Media

Solutions product mix into a multifaceted marketing message. She also provided

essential tools for the company’s sales force to help deliver a solution-oriented

strategy. In addition to Froehlich’s critical role in the evolution of the ForRent.com

and Homes.com brands, she has developed a strong marketing team that has

consistently been ahead of industry and consumer trends.

Froehlich, a marketing professional with more than 20 years of experience, is a

leading authority of marketing solutions for a broad array of business-to-business

and business-to-consumer products, including four years as director of marketing

communications for PolyVision and time with The Coca-Cola Company as a

creative services manager.

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 11

Executive Bios

Harvey RosenbergASSISTANT VICE PRESIDENT OF SALES

Harvey Rosenberg brings 18 years of multifamily experience to For Rent

Media Solutions. Rosenberg joined as General Sales Manager of the New

Jersey ForRent.com Magazine office in 2001. In January 2012, Rosenberg

was promoted to Assistant Vice President of Sales, overseeing the

Northeast, Mid-Atlantic and Great Lakes region markets for For Rent Media

Solutions. Prior to this promotion, in 2005, Rosenberg relocated to Boston

and spearheaded the company’s launch into the New England market. In

2007, Rosenberg was promoted to Mid-Atlantic Regional Manager with

responsibilities over markets from New England to Charlotte, North Carolina.

Rosenberg is a seven-time member of the company’s President’s Club

and under his leadership, his markets have been recognized for some of

the company’s most prestigious awards including: the Best Developing

Operation in New Jersey and Boston, Best Overall Internet Operation and

the Best Administrative Operation.

ExECuTIVE BIOS

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 12

About UsAbout For Rent Media Solutions™

For Rent Media Solutions™ provides property managers and owners with diverse marketing and advertising products created to drive leads. These products are easy to use, easy to understand and designed with the renters in mind. For Rent Media Solutions publishes ForRent.com® Magazine and other targeted publications nationwide, as well as operates five niche websites for apartment shoppers. For Rent Media Solutions displays your community listings in various media, including print, social, online, mobile and video, all distributed on an extensive network. Visit ForRent.com® for more information.

About Dominion Enterprises™

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. Headquartered in Norfolk, Virginia, with 3,300 employees in the united States, Canada, England, Sweden and Italy, the company provides a comprehensive suite of technology-based marketing solutions, and more than 45 market leading websites. Millions of For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed across the u.S. each year. For more information, visit DominionEnterprises.com.

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 13

FRLEADS

It’s All About Serving You!WITH NEARLY 700 CuSTOMER SERVICE-ORIENTED MINDS IN OuR 86 OFFICES

ACROSS THE COuNTRY, WE ARE HERE FOR YOu

San Diego

JacksonvilleTallahassee

Raleigh

Hampton Roads

Richmond

Washington, D.C.

Baltimore

Philadelphia

Dayton

New Jersey

UpstateNew York

San AntonioHouston

Austin

Dallas

PittsburghClevelandMichiana Ft. Wayne

Milwaukee

ChicagoGrand Rapids/Kalamazoo

DetroitLansing/Jackson

Toledo

Lafayette

IndianapolisCincinnati

Columbus

Memphis

St. LouisKansas City

Minneapolis

Omaha

Boise

Tri CitiesSpokaneSeattle

PortlandWillamette

Salt Lake City

Denver

Colorado Springs

Albuquerque

Tucson

Las Vegas

Orange County

Los Angeles

Inland Empire

Fresno

San Francisco SacramentoReno

Phoenix

Lincoln

Nashville

LexingtonLouisville

Connecticut

New England

Greensboro

CharlotteKnoxville

Des MoinesCedar Rapids

Davenport

Oklahoma City

Tulsa

Huntsville

Jackson

New Orleans

Charleston

BlacksburgLynchburg

Savannah

Chattanooga

Atlanta

Birmingham

Orlando

South FloridaBoca Raton

Norfolk

SW FL.

Tampa

ForRent.com®

ForRent.com® Magazine

Para Rentar® Revista

After 55™

Housing and Resource Guide

Digital Media

Homes.com

Roanoke

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 14

BRAND BREAKDOWN

Unparalleled DistributionYOuR COMMuNITY WILL HAVE PREMIuM ExPOSuRE BY HAVING A PRESENCE

EVERYWHERE RENTERS ARE LOOKING

2Chambers.com

Total Social Reach - Over 100,000

15.8 Million Print Circulation

1.6 Million Unique Visitors

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 15

At For Rent Media Solutions, we are fortunate to have some of the brightest and most highly skilled experts in the industry on our team. Whether it is cutting-edge

technology and social media, fair housing or niche markets such as the Hispanic and 55+ communities, we have a specialist who can speak authoritatively on

the issue.

Click on the photos below to hear more about the areas of expertise that For Rent Media Solutions offers.

Brock MacLeanExECuTIVE VICE PRESIDENT OF DOMINION HOMES MEDIA

Expertise: Technology, Social and Mobile MediaAvailable for: Interviews, Speaking Engagements and Research

Robyn EppsNATIONAL DIRECTOR OF SALES AND DEVELOPMENT FOR AFTER 55 HOuSING AND RESOuRCE GuIDE

Expertise: 55+ AudienceAvailable for: Interviews, Speaking Engagements, Research and Consultation

Elsa MoralesDIRECTOR OF HISPANIC INITIATIVES

Expertise: Hispanic AudienceAvailable for: Interviews, Speaking Engagements, Research and Private Client Consultation

Nadeen GreenSENIOR LEGAL COuNSEL

Expertise: Fair HousingAvailable for: Interviews, Speaking Engagements, Research and Consultation

Erica Campbell-ByrumDIRECTOR OF SOCIAL MEDIA FOR DOMINION HOMES MEDIA

Expertise: Social Media and Search Engine OptimizationAvailable for: Interviews, Speaking Engagements, Research, Webinars and Consultation

Meet Our Industry Experts

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 16

At For Rent Media Solutions, we are fortunate to have some of the brightest and most highly skilled experts in the industry on

our team. Whether it is cutting-edge technology and social media, fair housing or niche markets such as the Hispanic and 55+

communities, we have a specialist who can speak authoritatively on the issue.

Christie Fleck-Struble Kim CoryDIRECTOR OF MARKETING DIRECTOR OF STuDENT MEDIA

Expertise: Advertising, Public Relations, Creative Development, Marketing StrategyAvailable for: Interviews, Speaking Engagements and Research

Expertise: Student Housing, Market Planning, Public Relations, Promotions, Marketing Management, Social Media MarketingAvailable for: Interviews, Speaking Engagements, Research, Webinars and Consultation

Meet Our Industry Experts (continued)

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 17

Fleck-Struble brings more than 15 years of experience in real estate

development, marketing and advertising. Most recently, she served as the

marketing & creative services director for Drucker & Falk, where she was

responsible for marketing more than 20,000 apartment units. Before joining

Drucker & Falk in 2009, she acted as the director of marketing & resident

relations at a luxury continuing-care retirement community in Norfolk and

Williamsburg, where she guided all aspects of occupancy management,

marketing and internal communications. Along with directing marketing

efforts for large communities, she previously managed advertising sales and

creative development for local publications including Seniority Magazine,

Lifestyles 50+ Newspaper, The Real Estate Digest and the Senior Expo.

Fleck-Struble currently serves as vice president of membership retention

on the board of the Hampton Roads Chapter of the American Marketing

Association. Originally from Columbus, Ohio, she is based out of For Rent

Media Solutions’ home office in Norfolk, Virginia.

Cory brings more than 15 years of student housing experience and most

recently served as the director of sales and marketing for university

Village/Homestead America in Columbus, Ohio. While in this position,

Cory managed the day-to-day operations, marketing/sales programs and

public relations and staffing initiatives as well as training and development

for more than 2,000 units. She has an established record of leadership

in developing successful sales teams and is driven to give customers a

positive memorable experience through customer service. She continually

strives to build and enhance brand awareness by identifying with today’s

college student, friends, parents and universities.

Cory is a recognized national speaker and has been featured in several

industry publications. She is based out of Columbus.

Christie Fleck-Struble Kim CoryDirector of Marketing Director of Student Media

Introducing

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 18

CREATED FOR YOu AND DESIGNED WITH YOuR PROSPECTS IN MIND

DiscoveR a Diverse Media Mix

Advertisers who include FRPrint in their diverse media mix enjoy 56% more LEADS™ on average.1

1/2 of all local searches are performed on mobile devices4

79% of prospects use online listings to find their home.3

83% of marketers indicate that social media is important for their business.5

In 2012, the number of internet users in the u.S. expanded to 239 million.6

Choosing FRVideo can drive 40% more LEADS

™

.2

FRPrint FRWeb FRMobileFRVideo FRSocial FRTargeted

source: 1Internal Reporting 2010; 2Internal Reporting; 3SatisFacts Research 2012; 4Nielsen’s State of the Media Report, January, 2011;5http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2012/; 6http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx#ixzz2McK9lXyh

79% 1 2 83% 239Million40%56%

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 19

In June 2008, For Rent Media Solutions launched its first client newsletter! This

newsletter was created to keep clients up-to-date on current products and industry

trends, statistics or data they might find helpful. The newsletter is a great resource

for our clients to stay on top of any upcoming industry-wide events where For Rent

Media Solutions can be seen.

If you would like to receive this newsletter, please contact Brittany Worrell Boyce.

Client Newsletter

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 20

Whether it’s a new product launch, awards and recognition or significant milestones within the company, For Rent Media Solutions is always sharing its

latest and greatest with the industry. Below, you will find some of our most recent press releases with exciting information regarding our company!

For Rent Media Solutions™ Launches Easyology Campaign to Support New Philosophy

• ReleasedMay30,2013

For Rent Media Solutions™ Introduces YouTube Apartment Search App

• ReleasedMay17,2013

For Rent Media Solutions™ Reveals Major Online Enhancements

• ReleasedApril4,2013

ForRentuniversity.com® Gains Momentum for Off-Campus Housing Communities

• ReleasedApril2,2013

SeniorOutlook.com® Launches New Website Design

• ReleasedMarch14,2013

For Rent Media Solutions™ Publishes Industry White Paper

• ReleasedMarch1,2013

For Rent Media Solutions unveils New Look

• ReleasedFebruary14,2013

Homes.com and ForRent.com Report Stellar Growth in 2012

• ReleasedJanuary28,2013

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Press Releases

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 21

For Rent Media Solutions in the News

As experts in the multihousing field, For Rent Media Solutions is frequently sought after as a resource regarding trends or issues within the industry.

Social News Daily - Star SafariReleased: April 8, 2013

Austin Lifestyle Magazine - 6 Reasons Austin, Tx is a Great Place to BeReleased: March 30, 2013

Refinery29 - using Social Media to Find a RoommateReleased: March 29, 2013

Apartment Therapy - use Social Media to Find a RoommateReleased: March 27, 2013

Apartment Therapy - Ranking ISP RatesReleased: February 23, 2013

ChicagoAgent Magazine - Local Mobile WarsReleased: February 4, 2013

Yahoo! Finance - Big Home Changes on a Small BudgetReleased: Jnauary 7, 2013

For Rent Media Solutions in the News

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 22

Our Image Library provides downloadable files of press-ready images for your use − just click on an image to download. These images are high

resolution and are best downloaded using a high-speed connection.

For editorial use only. These photos are for editorial use only in newspapers, news magazines, trade publications and broadcast media. All images

remain the property of For Rent Media Solutions. under no circumstances can these images be used for any personal or commercial purpose.

ParaRentar.comLa Mejor Red de Apartamentos

®

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to 47368 (4Rent)Standard Text Rates Apply

/ChristinaLakes

CHRISTINALAKESapartments1.888.555.1212

For More Information About Christina Lakes See Page xx.

April 01, 2013San FranciscoSanta Clara, San Mateo, Contra Costa, Alameda, Solano, Napa, Marin & Sonoma

FREEEn EspanõlApartments

For Rent comMagazine

Download the App Blog.ForRent.com/AptsForRent

See Page xx

Image Library

CONTENTSFor Rent Media Solutions™ • 2013 PressKit 23

Media ContactExecutive Bios

Media ContactPlease contact Brittany Worrell Boyce with any press or editorial

questions and opportunities or if you would like to be added to the

For Rent Media Solutions media distribution list.

150 West Granby Street, Norfolk, VA 23510p. 757.351.7861 e. brittany.worrell@forrent.comwww.ForRent.com

Brittany Worrell BoyceMarketing and Communications Coordinator

150 West Granby Street, Norfolk, VA 23510p. 757.351.7861 e. brittany.worrell@forrent.comwww.ForRent.com

Brittany Worrell BoyceMarketing and Communications Coordinator

150 West Granby Street, Norfolk, VA 23510

p. 757.351.7861 e. brittany.worrell@forrent.com

www.ForRent.com

Brittany Worrell BoyceMarketing and Communications Coordinator