20130613 carlsberg copy
TRANSCRIPT
Carlsberg Group Sustainable Packaging Programme 13th of June 2013
Simon Hoffmeyer Boas
CSR Manager, Group CSR & Public Affairs
Dir +45 3327 4653 Mob +45 2292 4653
What to find in this presentation
Page 2
1. Strategy
2. Sustainable packaging overview – What is it?
3. Sustainable packaging in Carlsberg
Integrating CSR throughout our value chain is one of the five core strategic levers
How we work with CSR in Carlsberg Group
Page 4
ExCom KPI’s linked to CSR. 10% of performance relying on CSR CRPM results in 2013
Integrate CSR throughout our value chain – key actions 2013
Implement and live by CSR policies
Obtain leadership on sustainable packaging among brewers
Communicate CSR
“The Policies outline the minimum standard that everyone must adhere to, both in the letter and the spirit”
KEY ACTIONS • Ensure compliance with
all CSR policies • Increase the % score on
the CSR Policy assessment scale per country
• Implement new measures introduced by Policy owners swiftly
Advance green brewer position
“We want to become leaders among brewers within sustainable packaging to reduce costs and environmental impact”
“We must tell the world about our efforts to be a responsible brewer in order to improve our reputation”
“We are the world’s most efficient brewer in terms of water & energy use and CO2 emissions. Lets keep it that way!”
KEY ACTIONS • Set target for %
reduction of weight and environmental impact of packaging
• Inclusion of LCA tool in NPD processes
• Engage customers and consumers
KEY ACTIONS • Increase external CSR
reporting to local stakeholders through events, reports etc.
• Register and share CSR stories locally and globally
• Increase CRPM scores on CSR relevant metrics
KEY ACTIONS •Support reduction of energy and water consumption •Share best practices •Set annual targets for water and energy use and report quarterly
A sustainable packaging initiative is an initiative that reduces environmental impact
6
Simple material changes that are more environmentally friendly
Some material replacements require customer behavior change to realize benefits
Eliminate packaging materials that are
harmful to human and animal health,
e.g. PVCs
Avoid toxics
Switch from virgin materials to recycled
ones, reducing waste and lifecycle
energy consumption
Recycled Content
Switch from petrol- or chemical-based
materials to those that use renewable,
eco-friendly resources
Bio-Based
Reduce the use of packaging materials
that cannot be converted into another
viable use
Recyclable
Replace single-use disposable
packaging with multiple-use or refillable
alternatives (which the customer must
reuse/refill)
Reusable
Switch to materials that decompose to
make soil, mulch or fertilizer; most
compostable packaging is not suitable
for backyard compost heaps
Compostable
A sustainable packaging initiative is an initiative that reduces environmental impact
7
Changes to the design of products/packaging
Fundamental redesign of the supply chain with sustainability in mind
Decrease amount of packaging
associated with shipping each product;
eliminate packaging altogether where
possible
Decrease Packaging to
Product Ratio
Increase packaging efficiency by
decreasing product weight or increasing
product concentration
Increase Product Density
Change packaging shape so that it
ships most efficiently when packed into
shipping vehicle
Improve cube efficiency
Incorporate recycled materials into new
products, thus “closing the loop” by
creating a new use for old packaging
New Products
Identify less wasteful, labor-intensive
ways to achieve the same packaging
goals by transforming the shipping
phase of the supply chain life cycle
Shipping Coordination
Integrate sustainable packaging
principles to upstream phases of supply
chain, including the source phase as
well as the deliver phase
Up-stream Packaging
There are many current and future challenges in relation to packaging
8
• Increased regulation
• High environmental impact
• Customer pressure to reduce impact
• Branded waste
• Consumers expect industry
to solve the issues
• Volatile prices
Packaging accounts for ~45% of our CO2 emissions, and energy continues to be a global issue
9 Source: McKinsey report 2009
Sustainable packaging movie
10
The Sustainable Packaging Project has 3 pillars
“Reduce environmental impact and weight of primary and secondary packaging”
“Accelerate sustainable packaging innovations and explore new areas to reduce impact”
“Increase awareness of sustainable packaging and promote recycling among consumers and customers”
Objective
Performance improvements
REDUCE & REUSE
Innovation
RETHINK
Awareness and advocacy
RECYCLE Work stream
An example from each pillar
•Weight reduction
•Refillable Glass Bottle
•Encourage consumers
•Cradle-2-Cradle
Page 12
Refillable Glass Bottles
Page 13
Complexity
Scuffing
CAPEX
Lowest env.
Impact
Lowest COGS
Consumer engagement
RGB O
pp
ortu
nit
ies
Ch
all
en
ges
Online branded waste – ”Packaging waste”
Page 14
What is C2C’s role in achieving our ambition
Eco-Effective
Eco-Efficient
Cradle to Cradle®
Sustainability
16
Carlsberg Group CSR Report 2012 available online at: www.carlsberggroup.com/csr
