2013 state of asian men study (malaysia, china, singapore)

2013 State of Asian Men Study(Malaysia, China, Singapore)

2

Male Roles (% Top 3)

Husband/boyfriend

Father

Wage earner

Colleague/Boss

Son

Friend

Taking care of myself

Loyal citizen

Community Leader

64%

60%

42%

22%

20%

18%

18%

17%

4%

59%

53%

46%

25%

14%

22%

23%

11%

4%

68%

75%

35%

18%

27%

15%

9%

29%

4%

65%

47%

48%

25%

17%

18%

24%

9%

5%

Singapore ChinaMalaysia Countries Combined

Q. In which three of the following roles do you spend most of your time?

Men Only

3

Male Roles – Change Vs. Father’s Generation (% More - % Less)

Husband/boyfriend

Taking care of myself

Wage earner

Father

Colleague/Boss

Friend

Son

Loyal citizen

Community Leader

36%

32%

30%

28%

27%

21%

20%

15%

-3%

38%

34%

37%

33%

35%

23%

18%

12%

-7%

29%

26%

21%

32%

19%

20%

23%

10%

-3%

43%

36%

34%

17%

30%

20%

20%

24%

2%


Q. Compared to your father at this time of his life, would you say you personally focus on each of these more, the same, or less than he did?

LESS MORE

Men Only

4

Male Priority in Life

Better health

Better finances

More time with family

Better social relationships

More time at work

35%

33%

22%

6%

3%

26%

37%

27%

8%

2%

46%

27%

16%

5%

5%

33%

35%

24%

6%

2%


Q. If you could have only one of the following, which would you choose?

Men Only

5

Balancing Family and Career - % Top 2 Box (Malaysia ONLY)

The corporate world should be doing more to accommodate working dads

Men face the same tough decisions as women do about how to balance career and family

It was so much easier back in the day when men went to work and women took care of the kids

and the home

Employers assume men will be there, while women with children can put in less time

because of their families

If one parent needs to stay at home with the children, it should be the one who has the lower

salary

If one parent needs to stay at home with the children, it should be the mother

93%

88%

76%

69%

68%

65%

88%

79%

60%

62%

70%

60%

Female Male

Q. How strongly do you agree or disagree with the following statements?

6

Balancing Family and Career - % Top 2 Box (China ONLY)






and the home



salary

95%

93%

83%

75%

75%

71%

88%

91%

78%

61%

62%

78%

Female Male


7

Balancing Family and Career - % Top 2 Box (Singapore ONLY)




and the home




salary


91%

90%

80%

79%

69%

60%

92%

72%

69%

65%

74%

60%

Female Male


8

Balancing Family and Career - % Top 2 Box (Countries Combined)




and the home




salary


92%

91%

77%

77%

69%

67%

90%

80%

63%

69%

74%

61%

Female Male


9

Household Responsibilities (Countries Combined)

Excludes N/A ResponsesQ. In your household, who is primarily responsible for each of the following household responsibilities?

Doing the bills/managing the finances

Mowing the lawn

Doing yard work/working in the garden (other than mowing the lawn)

Taking out the garbage/rubbish

Grocery shopping

Vacuuming

Doing the dishes

Cleaning the bathroom

Mopping the kitchen floor

Dusting

Doing the laundry

Cooking

69%

54%

52%

49%

42%

35%

32%

31%

28%

27%

23%

21%

18%

16%

21%

24%

41%

35%

39%

39%

42%

42%

50%

51%

14%

30%

26%

27%

17%

30%

29%

31%

30%

30%

27%

28%

Man PartnerSomeone else

Doing the bills/managing the finances

Mowing the lawn

Doing yard work/working in the garden (other than mowing the lawn)

Taking out the garbage/rubbish

Grocery shopping

Vacuuming

Doing the dishes

Cleaning the bathroom

Mopping the kitchen floor

Dusting

Doing the laundry

Cooking

24%

39%

39%

29%

12%

17%

15%

16%

13%

13%

8%

12%

60%

24%

29%

41%

72%

54%

60%

55%

57%

58%

69%

60%

16%

37%

32%

30%

15%

29%

24%

29%

30%

29%

23%

28%

Partner WomanSomeone else

Man’s Take…

Woman’s Take…

10

Man’s Take on Household Responsibilities (Malaysia Only)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry

Cleaning bathroomMopping kitchen floor

Vacuuming

Dusting

Yard work

Grocery shopping

Trash

Cooking

Bills/finances

Mowing lawn

Doing dishes

Mean: 35%

Mean: 39%

MAN

BOTH MAN AND PARTNER

PARTNER

SOMEONE ELSE

11

Man’s Take on Household Responsibilities (China Only)


10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry

Cleaning bathroom

Mopping kitchen floor

Vacuuming

Dusting

Yard work

Grocery shoppingTrash

Cooking

Bills/finances

Mowing lawn

Doing dishesMean: 43%

Mean: 41%

MAN


PARTNER

SOMEONE ELSE

12

Man’s Take on Household Responsibilities (Singapore Only)


10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry


Vacuuming

Dusting

Yard work

Grocery shopping

Trash

Cooking

Bills/financesMowing lawn


Mean: 35%

MAN


PARTNER

SOMEONE ELSE

13

Man’s Take on Household Responsibilities (Countries Combined)


10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry


Vacuuming

Dusting

Yard work

Grocery shopping

Trash

Cooking

Bills/financesMowing lawn

Doing dishes

Mean: 35%

Mean: 39%

MAN


PARTNER

SOMEONE ELSE

14

Woman’s Take on Household Responsibilities (Malaysia Only)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry

Cleaning bathroomMopping kitchen floor VacuumingDusting

Yard work

Grocery shopping

Trash

Cooking

Bills/finances

Mowing lawn

Doing dishes

Mean: 51%

Mean: 17%

PARTNER

WOMAN

SOMEONE ELSE

BOTH WOMAN AND PARTNER

15

Woman’s Take on Household Responsibilities (China Only)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry


VacuumingDusting

Yard work

Grocery shopping

Trash

Cooking

Bills/finances

Mowing lawn

Doing dishes

Mean: 61%

Mean: 25%

PARTNER

WOMAN

SOMEONE ELSE


16

Woman’s Take on Household Responsibilities (Singapore Only)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry


Vacuuming

Dusting

Yard work

Grocery shopping

Trash

CookingBills/finances

Mowing lawn


Mean: 17%

PARTNER

WOMAN

SOMEONE ELSE


17

Woman’s Take on Household Responsibilities (Countries Combined)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Laundry

Cleaning bathroom Mopping kitchen floorVacuumingDusting

Yard work

Grocery shopping

Trash

Cooking Bills/finances

Mowing lawn

Doing dishes

Mean: 53%

Mean: 20%

PARTNER

WOMAN

SOMEONE ELSE


18

Childcare Responsibilities (Countries Combined)


Driving child(ren) to extracurricular activities

Disciplining child(ren)

Scheduling or handling doctor visits for child(ren)

Planning birthday parties/other events for child(ren)

Reading a bedtime story

Taking care of child(ren) when sick

Making lunches for child(ren)

68%

66%

56%

51%

46%

46%

36%

30%

29%

28%

20%

20%

13%

25%

25%

39%

42%

47%

46%

57%

62%

64%

62%

72%

71%

71%

7%

9%

6%

7%

7%

8%

7%

7%

7%

10%

8%

9%

16%









48%

47%

29%

26%

21%

20%

19%

16%

19%

14%

13%

15%

11%

45%

44%

66%

68%

75%

74%

76%

78%

75%

79%

82%

78%

76%

7%

9%

5%

6%

4%

7%

5%

5%

6%

6%

5%

7%

13%


Man’s Take…

Woman’s Take…

19

Childcare Responsibilities (Malaysia Only)




Playing with/entertaining child(ren)

Driving the child(ren) to school

Helping child(ren) with homework




Bedtime routine

Getting child(ren) ready for school

Changing diapers



64%

60%

60%

59%

50%

46%

34%

34%

30%

26%

24%

22%

9%

31%

36%

38%

30%

46%

49%

61%

63%

65%

67%

69%

75%

77%

6%

5%

3%

11%

4%

5%

5%

2%

5%

7%

7%

3%

14%










Bedtime routine


Changing diapers



34%

31%

26%

34%

13%

17%

18%

15%

11%

11%

13%

9%

5%

54%

61%

66%

51%

78%

76%

77%

78%

81%

80%

80%

86%

78%

12%

8%

8%

15%

9%

7%

6%

7%

8%

9%

7%

5%

17%


Man’s Take…

Woman’s Take…

20

Childcare Responsibilities (China Only)








Changing diapers

68%

67%

53%

51%

48%

46%

42%

36%

33%

24%

24%

18%

16%

24%

26%

41%

42%

43%

45%

52%

57%

57%

69%

68%

69%

76%

8%

7%

6%

6%

9%

8%

6%

7%

10%

7%

8%

13%

7%








Changing diapers

59%

58%

25%

30%

28%

30%

25%

21%

20%

20%

23%

18%

18%

40%

40%

73%

68%

70%

68%

72%

77%

78%

77%

75%

72%

75%

1%

2%

2%

2%

2%

2%

2%

2%

2%

3%

3%

10%

6%


Man’s Take…

Woman’s Take…

21

Childcare Responsibilities (Singapore Only)











Bedtime routine

Changing diapers



73%

72%

57%

50%

38%

34%

33%

31%

23%

23%

19%

13%

10%

17%

19%

37%

41%

51%

55%

58%

60%

63%

67%

67%

72%

68%

10%

8%

7%

9%

12%

10%

8%

10%

14%

10%

14%

14%

22%











Bedtime routine

Changing diapers



47%

48%

26%

20%

14%

17%

16%

11%

9%

14%

13%

7%

7%

41%

43%

69%

70%

75%

77%

72%

80%

80%

78%

79%

86%

81%

12%

9%

6%

10%

10%

6%

12%

9%

11%

8%

8%

7%

12%


Man’s Take…

Woman’s Take…

22

Man’s Take on Childcare Responsibilities (Malaysia Only)

Excludes N/A ResponsesQ. And in your household, who is primarily responsible for each of the following childcare responsibilities?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disciplining

Homework

Driving to extracurricu-lars

Playing with kids

Driving to school

Bedtime routineBedtime story

Doctors visits

Getting ready for schoolChanging diapers

Birthday parties

Take care when sickLunches

Mean: 54%

Mean: 40%

MAN


PARTNER

SOMEONE ELSE

23

Man’s Take on Childcare Responsibilities (China Only)


10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DiscipliningHomework


Playing with kids

Driving to school

Bedtime routine

Bedtime story

Doctors visits

Getting ready for school

Changing diapers

Birthday parties


Mean: 51%

Mean: 41%

MAN


PARTNER

SOMEONE ELSE

24

Man’s Take on Childcare Responsibilities (Singapore Only)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disciplining

Homework


Playing with kids

Driving to school

Bedtime routine

Bedtime storyDoctors visits

Getting ready for schoolChanging diapersBirthday parties

Take care when sick

Lunches

Mean: 52%

Mean: 37%

MAN


PARTNER

SOMEONE ELSE

25

Man’s Take on Childcare Responsibilities (Countries Combined)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disciplining

Homework


Playing with kids

Driving to school

Bedtime routine

Bedtime story

Doctors visits

Getting ready for school

Changing diapers

Birthday parties


Mean: 53%

Mean: 39%

MAN


PARTNER

SOMEONE ELSE

Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting

ready for school, Taking care when sick, Lunches

26

Woman’s Take on Childcare Responsibilities (Malaysia Only)

Q. And in your household, who is primarily responsible for each of the following childcare responsibilities?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

DiscipliningDriving to extracurricu-

larsDriving to school

Playing with kids

Mean: 73%

Mean: 18%

PARTNER


WOMAN

SOMEONE ELSE

Birthday parties, Doctors visits, Bedtime story, Homework, Changing diapers, Bedtime routine, Getting ready for

school, Taking care when sick, Lunches, Playing with kids

27

Woman’s Take on Childcare Responsibilities (China Only)


10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disciplining


Driving to school

Mean: 68%

Mean: 29%

PARTNER


WOMAN

SOMEONE ELSE


school, Taking care when sick, Lunches

28

Woman’s Take on Childcare Responsibilities (Singapore Only)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disciplining


Driving to school

Playing with kids Mean: 72%

Mean: 19%

PARTNER


WOMAN

SOMEONE ELSE


school, Taking care when sick, Lunches

29

Woman’s Take on Childcare Responsibilities (Countries Combined)


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Disciplining


Driving to school

Playing with kidsMean: 70%

Mean: 23%

PARTNER


WOMAN

SOMEONE ELSE

30

Grading of Men – Household Responsibilities (Countries Combined)

A: Always on top of it, and do

a great job

B: Mostly on top of it, and do a

decent job

C: Help out, but not so good at

this type of thing

D: Pitch in occasionally

F: Almost never pitch in

22%

46%

25%

5% 4%

24%

54%

17%

5%0%

15%

40%

25%

17%

3%

Malaysia China Singapore

Q. How would you grade yourself in terms of performing household responsibilities?

How Men Grade Themselves

31

Grading of Women – Household Responsibilities (Countries Combined)


a great job


decent job


this type of thing



32%

52%

12%

4%0%

38%

59%

2%0% 0%

24%

63%

7%5%

1%

Malaysia China Singapore

Q. How would you grade yourself in terms of performing household responsibilities?

How Women Grade Themselves

32

Grading of Men – Childcare Responsibilities (Malaysia Only)


a great job


decent job


this type of thing



18%

51%

27%

2% 3%

21%

37%

24%

15%

2%

How men grade themselves

How women grade their partners

Q. How would you grade yourself in terms of performing childcare responsibilities?Q. And how would you grade your spouse-significant other in terms of performing childcare responsibilities?

33

Grading of Men – Childcare Responsibilities (China Only)


a great job


decent job


this type of thing



17%

58%

23%

2%0%

26%

40%

24%

10%

1%




34

Grading of Men – Childcare Responsibilities (Singapore Only)


a great job


decent job


this type of thing



13%

49%

32%

7%

0%

17%

41%

24%

15%

3%




35

Grading of Men – Childcare Responsibilities (Countries Combined)


a great job


decent job


this type of thing



16%

53%

27%

3%1%

22%

39%

24%

13%

2%




36

Grading of Women – Childcare Responsibilities (Malaysia Only)


a great job


decent job


this type of thing



38%

54%

8%

0% 0%

40%

48%

8%4%

0%

How women grade themselves

How men grade their partners


37

Grading of Women – Childcare Responsibilities (China Only)


a great job


decent job


this type of thing



38%

54%

6%

1% 0%

34%

55%

8%

3%0%




38

Grading of Women – Childcare Responsibilities (Singapore Only)


a great job


decent job


this type of thing



28%

66%

3% 3%0%

34%

41%

20%

5%0%




39

Grading of Women – Childcare Responsibilities (Countries Combined)


a great job


decent job


this type of thing



36%

57%

6%1% 0%

36%

49%

11%

3%0%




40

Personal Responsibility Breakdown – Mean (Countries Combined)

Household

Childcare

Financial

54%

51%

73%

69%

75%

54%

Female Male

Q. About what percent of the household responsibilities would you say you personally handle?Q. And about what percent of the financial responsibilities would you say you personally handle?Q. About what percent of the childcare responsibilities would you say you personally handle?

41

Who Enforces the Routines (Countries Combined)

My spouse/significant other

Me

My mother

My mother in law

The helper/nanny/maid

Someone else

73%

51%

8%

4%

2%

0%

33%

90%

4%

5%

1%

0%

Female Male

Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the routines (i.e. bedtime, table manners, homework, eating schedule) who takes care of this most of the time?

42

Who Enforces the Routines (Malaysia Only)


Me

My mother


My mother in law

Someone else

74%

52%

8%

4%

3%

0%

37%

90%

3%

0%

2%

0%

Female Male


43

Who Enforces the Routines (China Only)


Me

My mother

My mother in law


Someone else

74%

56%

10%

5%

1%

0%

32%

93%

4%

6%

1%

0%

Female Male


44

Who Enforces the Routines (Singapore Only)


Me

My mother

My mother in law


Someone else

73%

41%

6%

3%

1%

0%

30%

85%

4%

8%

1%

0%

Female Male


45

Who Enforces the Rules (Countries Combined)

Me


My mother

My mother in law


Someone else

68%

61%

4%

4%

1%

0%

83%

43%

3%

4%

0%

0%

Female Male

Note: Respondents could select multiple options for this questionQ. When it comes to enforcing the rules of the household with your children (i.e. discipline) who takes care of this most of the time?

46

Who Makes Major Decisions about Activities and Schooling (Countries Combined)

Me


My mother in law

My mother

Someone else


76%

59%

3%

3%

0%

0%

83%

51%

3%

2%

1%

0%

Female Male

Note: Respondents could select multiple options for this questionQ. When it comes to major decisions regarding your children (education, activities, etc.) who takes care of this most of the time?

47

Who Makes Major Decisions about Activities and Schooling (Malaysia Only)

Me


My mother

My mother in law


Someone else

74%

55%

4%

1%

0%

0%

73%

58%

1%

1%

0%

2%

Female Male


48

Who Makes Major Decisions about Activities and Schooling (China Only)

Me


My mother in law

My mother


Someone else

86%

56%

4%

3%

0%

0%

89%

54%

3%

1%

0%

0%

Female Male


49

Who Makes Major Decisions about Activities and Schooling (Singapore Only)


Me

My mother in law

My mother

Someone else


69%

61%

3%

1%

1%

0%

37%

85%

4%

3%

0%

0%

Female Male


50

Time - % Top 2 Box (Malaysia ONLY)

If I could afford it, my spouse/significant other would stay home with my family full time

I don’t have enough time to spend with myself (“me” time)

I don’t have enough time to spend with my children

I don’t have enough time to spend with my spouse/significant other

87%

67%

62%

61%

58%

74%

47%

62%

Female Male


51






71%

63%

60%

59%

40%

61%

37%

43%

Female Male

Time - % Top 2 Box (China ONLY)

52


Time - % Top 2 Box (Singapore ONLY)





75%

66%

66%

66%

63%

52%

66%

70%

Female Male

53


Time - % Top 2 Box (Countries Combined)





77%

65%

62%

61%

51%

67%

44%

54%

Female Male

54

Men’s Parenting Style (% Top 2 Box)

My parenting style is very different from my father’s

81%

89%

72%

84%


Q. And how strongly do you agree or disagree with the following statements?

Men Only

55

What Defines Men Today (Malaysia ONLY)

Financial support for family

His knowledge / intelligence

His ability to make decisions

His personal values

Being a “gentleman” / good manners

Career success

Keeping his word

Emotional support for family

Parenting abilities

His life experiences

Physical strength

Handyman skills

How much money he makes

Power in the workplace

Comfort with his feminine side

Navigational skills

His attractiveness

Attractiveness of his significant other

The car he drives

Ability to bond over sports

Number of sexual conquests

What he eats

74%

74%

74%

73%

69%

69%

69%

63%

60%

59%

50%

46%

45%

41%

33%

33%

28%

26%

26%

25%

16%

16%

79%

76%

74%

71%

73%

68%

60%

65%

56%

53%

56%

52%

48%

43%

22%

34%

35%

20%

26%

22%

14%

21%

Female Male

Q. Which of the following would say are the primary things that define men today?

56

What Defines Men Today (China ONLY)


Career success

Keeping his word


His personal values






His attractiveness

Physical strength



Navigational skills

Handyman skills



Parenting abilities


What he eats

The car he drives

68%

62%

62%

60%

54%

51%

47%

42%

40%

38%

38%

35%

33%

33%

30%

23%

21%

19%

17%

15%

13%

13%

70%

60%

65%

67%

58%

66%

58%

52%

40%

40%

40%

46%

34%

41%

31%

24%

23%

20%

21%

20%

21%

13%

Female Male


57

What Defines Men Today (Singapore ONLY)



His personal values




Career success


Keeping his word

Parenting abilities


Handyman skills

Physical strength


Navigational skills


His attractiveness

The car he drives



What he eats


67%

65%

64%

64%

62%

60%

57%

57%

55%

46%

41%

40%

36%

33%

26%

24%

22%

20%

19%

18%

13%

12%

67%

62%

61%

70%

48%

58%

56%

63%

59%

50%

41%

48%

49%

28%

29%

20%

21%

18%

14%

12%

14%

9%

Female Male


58

What Defines Men Today (Countries Combined)



His personal values

Career success

Keeping his word






Parenting abilities

Physical strength

Handyman skills



Navigational skills

His attractiveness



The car he drives


What he eats

69%

67%

64%

63%

62%

62%

57%

57%

54%

41%

41%

40%

36%

36%

30%

29%

29%

22%

20%

19%

16%

14%

70%

70%

64%

61%

62%

69%

61%

65%

47%

43%

42%

50%

42%

35%

28%

32%

32%

19%

19%

19%

14%

19%

Female Male


59

Gender Roles - % Top 2 Box (Malaysia ONLY)

People are always talking about how difficult women have it, but things are just as hard for

men

Gender doesn’t define a person as much as it used to

It’s important for children to identify with their gender (i.e., boys playing sports, girls dressing

like princesses)

Men are becoming less dominant in society

Men seem less masculine than in the past

It feels like my idea of what it means to be a man is no longer widely accepted in society

I feel like there aren’t many opportunities to do “guy stuff” today

88%

84%

76%

67%

66%

65%

63%

62%

59%

55%

54%

52%

47%

38%

79%

81%

80%

78%

62%

65%

59%

60%

66%

46%

47%

39%

37%

39%

Female Male


60


Gender Roles - % Top 2 Box (China ONLY)


men


like princesses)

Men should never show weakness


Traditional gender behaviors for children aren’t important; if boys want to wear pink and girls want to play with trucks, that’s fine with me


Traditional male attributes are frowned upon in today’s society

92%

88%

85%

79%

75%

74%

70%

70%

62%

61%

57%

56%

53%

40%

91%

90%

79%

80%

57%

74%

65%

61%

75%

64%

48%

49%

53%

41%

Female Male

61


Gender Roles - % Top 2 Box (Singapore ONLY)


men

Gender doesn’t define a person as much as it used to


like princesses)

Men seem less masculine than in the past

Traditional male attributes are frowned upon in today’s society

Men can no longer appear chivalrous without appearing sexist


87%

79%

79%

70%

68%

67%

64%

63%

59%

53%

53%

51%

51%

42%

75%

85%

81%

74%

63%

65%

60%

69%

50%

39%

44%

43%

44%

40%

Female Male

62


Gender Roles - % Top 2 Box (Countries Combined)

People are always talking about how difficult women have it, but things are just as hard for men

Men and women are pretty equal today; in general, neither one has it better than the other


Men and women don’t need to conform to traditional roles and behaviors anymore

Men should never show weakness

I feel like there aren’t many opportunities to do “guy stuff” today


89%

81%

81%

73%

67%

66%

65%

64%

60%

58%

56%

55%

54%

40%

82%

84%

82%

68%

63%

67%

67%

74%

45%

54%

47%

46%

47%

40%

Female Male

63

Men’s Anxieties (% Top 2 Box)

Taking care of my parents

Balancing the demands of work and family

Being a committed parent

Keeping my physique in shape

Being a progressive-minded parent

Being a good spouse

Fulfilling household responsibilities

Making an impact in my community

Looking stylish and well-groomed

Navigating the rules of dating

58%

56%

56%

54%

52%

52%

49%

43%

37%

37%

71%

69%

70%

61%

68%

67%

66%

48%

42%

42%

41%

40%

38%

42%

34%

26%

27%

35%

32%

25%

62%

60%

60%

60%

55%

61%

53%

43%

37%

44%


Q. To what extent, if at all, do the following make you feel anxious?

Men Only

64

Men’s Anxieties Vs. Father’s Generation (% More - % Less Anxious)

Balancing the demands of work and family

Being a committed parent

Taking care of my parents


Being a good spouse

Fulfilling household responsibilities

Keeping my physique in shape

Making an impact in my community

Looking stylish and well-groomed

Navigating the rules of dating

13%

11%

10%

7%

5%

2%

-6%

-14%

-18%

-23%

33%

36%

32%

34%

30%

27%

12%

1%

1%

-3%

-16%

-24%

-16%

-34%

-25%

-29%

-23%

-34%

-39%

-51%

22%

20%

14%

19%

8%

9%

-8%

-12%

-18%

-14%


Q. How much more or less anxious, if at all, do you think you are about each of the following than your father’s generation when they were your age?

Men Only

LESS MORE

65

Q. Compared to your father’s generation, do you feel men today are more or less of each of the following, or about the same?

How Men Have Changed (Countries Combined)

Fashionable

Tuned in to their kids

Able to express emotions

Tuned in to women

Well rounded

Good parent

Self-centered

Sexist

51%

33%

32%

28%

23%

13%

8%

-19%

60%

33%

40%

23%

24%

19%

10%

-21%

Female Male

LESS MORE

66

Q. Compared to your father’s generation, do you feel each of the following are easier or harder for men today, or about the same?

How Life Has Become Harder for Men (Countries Combined)

Courtship/dating

Life in general


Being a good father

Being a good husband

Succeeding professionally

Living up to society’s expectations

-15%

-26%

-29%

-39%

-39%

-42%

-44%

-1%

-18%

-20%

-29%

-32%

-24%

-40%

Female Male

HARDER

EASIER

67

Methodology

What Quantitative study conducted using SONAR™ – JWT’s proprietary online research tool

Who

N = 500 Malaysia Adults Millennials: n = 182 Gen X: n = 160 Boomers: n = 158

N = 502 China Adults Millennials: n = 160 Gen X: n = 197 Boomers: n = 145

N = 501 Singapore Adults Millennials: n = 154 Gen X: n = 138 Boomers: n = 209

When August 2nd – 9th, 2013

2013 state of asian men study (malaysia, china, singapore)

Documents

following statements

following roles

manboth man

box china onlyq

box singapore onlyq

box countries combinedq

box malaysia onlyq

mans takewomans