2013 romance travel: destination weddings weddings deck...2014/01/29 · in costa rica base:...

XO GROUP INC.

2013 Romance Travel: Destination Weddings

XO GROUP INC.

about the study

XO GROUP INC.

the details • 1,460 qualified members of

The Knot Wedding Network

• Wedding Dates:

January 2013 through June 2014

• Qualified respondents either had/were

planning/considering a destination

wedding AND selected

a region:

– Married (59%) in 2013 or…

– Engaged (41%) with wedding date in

2013 or January-June 2014

• Fielded:

October-November 2013

2013 Romance Travel Study: Destination Weddings 3 XO GROUP INC.

Unless otherwise indicated, results based on

total qualified respondents

XO GROUP INC.

who is she?

Destination

Wedding Bride

Total

Brides*

Average Age 30.7 28.9

18-24 10% 23%

25-29 41% 44%

30-34 30% 20%

35+ 18% 13%

Graduated college+ 87% 74%

Employed Full-Time 76% 74%

Median HHI $84,210 $61,733

• She’s older, affluent and educated

2013 Romance Travel Study: Destination Weddings 4 *Source: Real Weddings 2012 XO GROUP INC.

XO GROUP INC.

DW

Bride

Total

Brides*

New England 6% 7%

Middle Atlantic 14% 15%

South Atlantic 22% 20%

East North Central 13% 14%

West North Central 6% 9%

East South Central 3% 5%

West South Central 9% 9%

Mountain 8% 7%

Pacific 18% 14%

• She’s more likely to live in the

South Atlantic and Pacific regions

2013 Romance Travel Study: Destination Weddings 5 *Source: Real Weddings 2012

where is she from?

XO GROUP INC.

the highlights

6

XO GROUP INC.

• 24% of couples had a destination

wedding in 2012*

What defines a destination wedding? Total

Significant % of guests had to travel 64%

Significant distance from where we

live(d) at time of wedding 60%

Included guest vacation components 54%

It is a popular vacation destination 41%

It is/was an international destination 25%

2013 Romance Travel Study: Destination Weddings 7 *Source: Real Weddings 2012

1 in 4 weddings!

1 in 4 (27%) involve vehicle rentals

XO GROUP INC.

• More couples chose a domestic

destination over an international

one…yet international destinations

are up from 30% in 2011/2012

.

Note: Domestic: Continental US not including Hawaii; International: Outside continental U.S including Hawaii 2013 Romance Travel Study: Destination Weddings 8

Domestic

destinations are an

average of 810

miles away from

home. International

destinations are an

average of 2,703

miles.

international weddings are on the rise

XO GROUP INC.

DEMOGRAPHICS International Domestic

Average Age 31 31

25-34 71% 72%

35+ 21% 16%

Graduated college+ 88% 87%

Median HHI $91,469 $82,542

Employed Full-Time 80% 74%

Caucasian 76% 87%

Hispanic descent 11% 7%

Black/African

American 9% 4%

Asian 7% 5%

• The international DW bride is

more likely to be employed full-

time and more ethnically diverse

2013 Romance Travel Study: Destination Weddings 9 Note: Domestic: Continental US not including Hawaii; International: Outside continental U.S including Hawaii

how are they different?

XO GROUP INC.

XO GROUP INC.

International

DW

Domestic

DW

New England 6% 5%

Middle Atlantic 17% 12%

South Atlantic 19% 25%

East North Central 15% 12%

West North Central 6% 5%

East South Central 2% 4%

West South Central 8% 10%

Mountain 7% 9%

Pacific 20% 17%

• International DW brides are more likely

to come from the Middle Atlantic, South

Atlantic and Pacific regions

• Domestic DW brides are more likely to

live in the South Atlantic and Pacific

2013 Romance Travel Study: Destination Weddings 10 Note: Domestic: Continental US not including Hawaii; International: Outside continental U.S including Hawaii

where are they from?

XO GROUP INC.

International Domestic

1) Wanted a special, fun, or exotic locale 63% 42%

2) Wanted a more intimate wedding/fewer guests/close friends and family 60% 46%

3) More cost effective/less expensive than a regular wedding 54% 31%

4) Easier to plan/less stressful 53% 28%

5) Wanted to get married on the beach 51% 22%

6) Wanted a destination that is special to us as a couple 34% 50%

7) Wanted it somewhere we’d never been before 22% 6%

8) Wanted to be where one/both of our families live or where one of us grew up 18% 29%

9) Wanted a central location for our guests 7% 21%

10) Wanted a gay/lesbian friendly locale 2% 2%

2013 Romance Travel Study: Destination Weddings 11

why choose a destination wedding?

XO GROUP INC.

XO GROUP INC. 12

brides spend a lot of time researching and planning even after the destination is chosen

Base: Used [service]; average months before wedding began researching

decide on

a destination

wedding

(10.0)

months 11+ 10 9 8 7 6

start

researching

(10.4)

decide on a

destination

(9.4)

book

travel &

accommodations

(6.6)

2013 Romance Travel Study: Destination Weddings

XO GROUP INC. 13

locations

XO GROUP INC.

% Completely/Somewhat Agree*


I chose a location that is restful and relaxing 90% 80%

It was important that the destination and accommodations were affordable for our guests 79% 82%

I chose a location with lots of activities in order to appeal to all of our guests 73% 70%

It was important to us to have a tropical/beach locale for our wedding 72% 32%

I always knew I wanted a destination wedding 63% 44%

I loved doing research on different locations before selecting the final destination 55% 44%

It was important our wedding took place in a location that we had visited before and that

had special meaning 42% 70%

Hotel discounts had a strong influence on the destination we chose 37% 21%

Airline discounts had a strong influence on the destination we chose 24% 13%

We wanted our wedding in an urban/metropolitan area 11% 21%

“4-point Agreement Scale – Top Two Box Reported 2013 Romance Travel Study: Destination Weddings 14

rest, relaxation, affordability and familiarity with a location are key selection factors

XO GROUP INC.

Top 5 International

Destinations Base: Destination Wedding

Outside of the Continental U.S. 2013 2012

Caribbean 41% 39%

Mexico/Baja 21% 24%

Hawaii 16% 20%

Europe 12% 6%

Central/South America 9% 7%

78%

almost 8 in 10 (78%) international destination weddings take place in 3 areas

Base: Had/Planning International Destination Wedding 2013 Romance Travel Study: Destination Weddings 15

Destinations weddings in Europe have DOUBLED

since 2011/12!

XO GROUP INC.

Top Domestic

Destinations Base: Destination Wedding

Inside the Continental U.S.

2013 2012

Florida 22% 18%

California 16% 13%

Nevada 9% 9%

North Carolina 6% 5%

South Carolina 4% 4%

Colorado 4% 4%

New York 4% 4%

Georgia 4% 3%

Louisiana 3% 2%

Texas 3% 4%

47% (Up from 40%

in 2011/12)

almost half of US DWs take place in the top 3 destinations

• 3 in 4 take place in the

top10 locations

Base: Had or Planning a Domestic Destination Wedding 2013 Romance Travel Study: Destination Weddings 16

XO GROUP INC. Base: Caribbean destination wedding

almost 1 in 3 Caribbean DWs take place in Jamaica


Top Caribbean

Destinations 2013 2012

Jamaica 31% 34%

Dominican Rep. 20% 16%

Puerto Rico 11% 7%

St. Thomas 9% 6%

The Bahamas 8% 13%

St. Lucia 6% 5%

Aruba 5% 3%

Cayman Islands 4% 2%

Turks & Caicos 4% 3%

Antigua & Barbuda 3% 1%

St. John 2% 2%

Barbados 1% 2%

XO GROUP INC.

XO GROUP INC.

Top Mexico Destinations 2013 2012

Riviera Maya 25% 24%

Cancun 25% 14%

Playa del Carmen 18% 8%

Cozumel 11% 3%

Los Cabos 8% 20%

Puerto Vallarta 7% 11%

Tulum 4% 3%

Isla Mujeres 2% 3%

more than 2 in 3 (66%) Mexico DWs take place in the top 3 areas

Base: Mexico destination wedding 2013 Romance Travel Study: Destination Weddings 18 XO GROUP INC.

XO GROUP INC.

Oahu is now the top Hawaiian destination

Base: Hawaii destination wedding 2013 Romance Travel Study: Destination Weddings 19

Top Hawaiian


Ohau 33% 32%

Maui 33% 42%

Kauai 20% 12%

The Big Island 14% 13%

Lanai 2% 1%

Moloka 2% 0

XO GROUP INC.

XO GROUP INC. Base: European destination weddings 20

0ver 1 in 4 European DWs take place in Italy

Top 10 European


Italy 26% 36%

France 22% 10%

England/Scotland/Wales 15% 12%

Ireland 13% 10%

Greece 10% 5%

Germany 9% 5%

Croatia 7% 0

Austria 6% 5%

Spain 6% 2%

Belgium 4% 0

Czech Republic 4% 0


XO GROUP INC.

over 1 in 3 Central/South American DWs take place in Costa Rica

Base: Central/South America destination weddings

Top 10 Central / South

American Destinations 2013 2012

Costa Rica 35% 36%

Colombia 12% 4%

Honduras 8% 2%

Peru 8% 3%

Nicaragua 6% 13%

Belize 6% 11%

Guatemala 2% 4%

Panama 2% 6%

Argentina 2% 2%

Brazil 2% 11%


XO GROUP INC.

the planning process

22

XO GROUP INC.

more than half of destination wedding couples considered more than one place

Base: Had/Planning A Destination Wedding 2013 Romance Travel Study: Destination Weddings 23

Those going on a domestic DW are more

likely to already have a place in mind

(49% vs. 39% of International)

XO GROUP INC.

TOP Other Destination Regions

Seriously Considered International Domestic

Continental U.S. 53% n/a

Caribbean 48% 6%

Mexico/Baja 27% 3%

Hawaii 22% 6%

Europe 13% 4%

Central/South America 13% 2%

South Pacific 5% 1%

lots of locations considered

• International segment more likely to seriously consider

other destination regions…more than half do

• Domestic group most likely to have seriously

considered the Caribbean and Hawaii

Domestic = Continental US not including Hawaii International = Outside the continental U.S Incl. Hawaii 2013 Romance Travel Study: Destination Weddings 24 XO GROUP INC.

XO GROUP INC.

almost 6 in 10 (57%) use a wedding planner

2013 Romance Travel Study: Destination Weddings 25 Domestic = Continental US not including Hawaii International = Outside the continental U.S Incl. Hawaii

XO GROUP INC.

Planning a destination wedding

MORE or LESS difficult than

planning a traditional wedding Total International Domestic

More difficult 30% 22% 35%

About the same 38% 29% 44%

Less difficult 32% 50% 21%


50% of international DW brides say planning is less difficult than a traditional wedding

XO GROUP INC.

XO GROUP INC. Base: Married 2013 Romance Travel Study: Destination Weddings 27

helpful venue staff are key to having a successful DW

XO GROUP INC.

Researching Wedding Destination Researching Wedding Venue

Influential Sources: Ranked by top 2 box


60%

39%

13%

15%

8%

5%

7%

3%

2%

1%

18%

33%

29%

12%

14%

13%

7%

10%

6%

2%

Internet

Friends/Family

Wedding Magazines

Wedding/Event planner

Travel Guides/Books

Travel Magazines

Travel Agent

Other Magazines

Television

Newspapers

Very Influential Somewhat Influential

78%

the internet is very influential when it comes to research

71%

28%

42%

22%

14%

64%

38%

20%

10%

5%

6%

3%

3%

2%

1%

16%

24%

12%

18%

8%

5%

7%

7%

2%

1%

Internet

Friends/Family

Wedding/event planner

Wedding Magazines

Travel Guides/Books

Travel Agent

Travel Magazines

Other Magazines

Television

Newspaper

Very Influential Somewhat Influential

80%

62%

32%

29%

11%

13%

11%

9%

4%

18%

13%

8%

3%

XO GROUP INC. Base: Used Internet in planning destination wedding

Influential Online Sources in Researching/Planning

Destination Wedding

Very/

Somewhat

Influential

Search engines/portals

(Google, Yahoo, AOL, etc.) 81%

Wedding planning/resource sites

(TheKnot.com, WeddingChannel.com, Brides.com, etc.) 80%

Virtual travel communities

(TripAdvisor, Virtual Tourist, LonelyPlanet, etc.) 39%

Online travel agency sites

(Expedia, Orbitz, Travelocity, etc..) 36%

Country/state tourism sites

(HVCB.org, VisitFlorida.com, MexicoTourism.com, etc.) 32%

Local destination web sites

(WaltDisneyWorld.com, Tahoe.com, Jamaica.com) 31%

Travel vendor sites

(Sandals.com, RoyalCaribbean.com, AmericanAirlines.com, etc.) 25%

Meta-travel search engines (Mobissimo, Kayak, etc.) 19%

Online travel auction/deal of the day sites

(Priceline, Hotwire, LuxuryLink, Groupon, Jetsetter, etc.) 17%

Travel guidebook sites (Frommer's, Condé Nast, etc.) 14%


search engines and wedding planning sites are the most influential internet sources

XO GROUP INC.

XO GROUP INC.

DW brides use a variety of sites to plan their wedding but only a few are influential

Most Influential Sites for DW Planning

TheKnot.com 92%

WeddingWire.com 46%

DavidsBridal.com 36%

MarthaStewartWeddings.com 33%

WeddingChannel.com 32%

WeddingBee.com 25%

Brides.com 25%

StyleMePretty.com 21%

MyWedding.com 15%

InStyleWeddings.com 13%

Destination wedding –specific sites 13%

Bridalguide.com 8%

Destinationwedmag.com 8%

Lover.ly.com 5%

Projectwedding.com 5%

Top Sites Used to Plan DW

2013 Romance Travel Study: Destination Weddings 30 Base: Used wedding planning/resource sites

TheKnot.com 62%

Destination wedding –

specific sites 6%

WeddingWire.com 6%

StyleMePretty.com 4%

WeddingBee.com 2%

WeddingChannel.com 2%

XO GROUP INC.

Own Mobile Device

Any Smartphone (Net) 93%

iPhone 63%

Blackberry 5%

Android or Windows-

enabled smartphone 35%

Laptop, Notebook,

Sub-notebook 91%

Any Tablet/Reader 72%

iPad tablet 45%

Kindle/Kindle Fire 28%

Nook/Nook Color/Nook HD 10%

Other tablet device 10%

2013 Romance Travel Study: Destination Weddings 31 Base: Own mobile devices

Used to access TheKnot.com and other wedding related websites

Any mobile device (NET) 97%

Laptop, notebook, subnotebook

(Ultrabook), or tablet PC (surface) 85%

Smartphone (NET) 59%

iPhone 42%

Android 18%

Tablet/Reader (NET) 38%

iPad Tablet 31%

Kindle/Kindle Fire 3%

Nook/Nook Color/Nook HD 1%

Other tablet/e-reader device 4%

brides use a variety of mobile devices

XO GROUP INC.

Used Mobile Device for Destination

Wedding-Related Tasks International Domestic

Looking up/managing vendor info 34% 56%

Accessing wedding planning websites 37% 46%

Researching wedding vendors/venue 34% 42%

Download an app for wedding planning 30% 35%

Researching a wedding destination 37% 32%

Accessing online travel advisories, destination

websites, & search engines 37% 29%

Download an app to use while at my

destination wedding location 14% 14%

mobile devices are most often used to handle vendor information for domestic DWs

2013 Romance Travel Study: Destination Weddings 32 Base: Own mobile devices

Sorted by Domestic DW

XO GROUP INC.

XO GROUP INC.

the details

33

XO GROUP INC.

Number of Guests International Domestic

Average Number of Guests 58 87

Less than 10 13% 4%

Less than 25 34% 12%

Less than 50 65% 32%

More than 100 11% 32%

More than 150 5% 10%

Secured a Group

Rate for Guests 58% 69%

• International destination weddings

have fewer guests, on average


64% of couples secured a group rate for guests

the average destination wedding has 75 guests…

XO GROUP INC.

XO GROUP INC.

Length of Destination Wedding


11%

16%

25%

16%

33%

7%

28%

42%

15%

9%

1 day 2 days 3 days 4 days 5+ days


• Nearly 3 in 4 (74%) of international DW’s

last 3+ days versus 66% of domestic

DW’s

… and lasts about 3 days

XO GROUP INC.

Venue Site International Domestic

Ceremony

Indoors 19% 26%

Outdoors 76% 70%

Both 5% 4%

Reception

Indoors 34% 52%

Outdoors 46% 21%

Both 20% 27%


ceremonies and international receptions are more likely to be held outdoors

68% have their

ceremony and reception in

the same place

XO GROUP INC.

• Over half (55%) of international events are held at a hotel or resort and…

• Nearly one third (30%) of domestic destination weddings


4 in 10 of couples hold their ceremony and/or reception at a hotel or resort

37 XO GROUP INC.

XO GROUP INC.

Ceremony Venue International Domestic

Beach 52% 19%

Hotel/Resort (NET) 43% 22%

Hotel 14% 11%

Resort - All Inclusive 28% 3%

Resort - Not All Inclusive 7% 10%

Religious Institution 11% 14%

Public/Private Garden 8% 10%

Historical Building/Home 4% 10%

Park 4% 8%

Restaurant 3% 3%

30% of all ceremonies

take place at a hotel

or resort


the majority of ceremonies are held on the beach and/or at a hotel/resort

Ceremony Venue International Domestic

Country Club 2% 5%

Inn/B&B 2% 5%

Family/Friend's Home or Yard 2% 3%

Cruise Ship 2% 1%

Winery/Vineyard 1% 5%

Lodge/Cabin 1% 3%

Farm 1% 3%

Banquet Hall 1% 2%

Legal Institution 1% 1%

Museum/Gallery 0% 2%

All-inclusive resorts are

most popular for

International ceremonies

XO GROUP INC. 2013 Romance Travel Study: Destination Weddings 39

Reception Venue International Domestic

Hotel/Resort (NET) 52% 28%

Hotel 21% 15%

Resort - All Inclusive 28% 3%

Resort - Not All Inclusive 9% 12%

Beach 26% 6%

Restaurant 21% 15%

Banquet Hall 7% 8%

Public/Private Garden 6% 6%

Historical Building/Home 5% 12%

Country Club 3% 7%

Reception Venue International Domestic

Inn/B&B 3% 5%

Family/Friend's Home or Yard 3% 4%

Park 2% 4%

Winery/Vineyard 2% 5%

Cruise Ship 2% 1%

Lodge/Cabin 1% 5%

Farm 1% 3%

Museum/Gallery 1% 2%

Religious Institution 1% 1%

• International receptions at a hotel/resort nearly double those of domestic

• International weddings are more than 4x’s likely to have a beach reception than domestic

• Domestic receptions at historic locations more than double those of international

hotel/resort receptions are the most popular

XO GROUP INC.

XO GROUP INC.

Marriott 7%

Hilton 6%

Sandals 3%

Westin 2%

Disney 2%

Holiday Inn 2%

Hyatt 2%

Wyndham 2%

Couples Resorts 2%

Top Reasons Selected Brand

The brand has the best location in the area 44%

This brand offered the best atmosphere 44%

This brand offered the best value for our money 43%

We got a great deal 40%

We are comfortable with the brand 39%

We have stayed with the brand before 36%

This brand offered the best amenities/activities 36%

This brand is known as a luxury hotel/resort 35%

This brand offered the best service 35%

The brand was recommended to us 24%

We belong to their rewards program 21%

It was the only brand hotel/resort within our price range 10%

Multiple Responses Allowed

Base: Stayed at a Hotel /Resort


Base: Total National Hotel/Resort Brand Selections

when booking national brands, deals are considered most important

Top 9 National Brands

XO GROUP INC.

XO GROUP INC. 2013 Romance Travel Study: Honeymoons 41

3% of destination weddings take place on a cruise

Length of cruise DW

Less than 5 days 21%

5-6 days 38%

7-9 days 31%

10-13 days 3%

14 days or more 3%

Not sure 5%

Average Length of DW cruise 7 days

Cruise line selected for DW

Carnival 51%

Royal Caribbean 26%

Norwegian 8%

Disney 3%

Princess 3%

Silversea 3%

XO GROUP INC.

XO GROUP INC.

42

Airline Miles

Hotel Rewards

Base: Taken Honeymoon AND Used Airline Miles for Honeymoon

Base: Taken Honeymoon AND Used Hotel Rewards for Honeymoon

Multiple Responses Allowed 2013 Romance Travel Study: Destination Weddings 42

• To pay for the tickets 77%

• To upgrade our seats 26%

• At airline partner 17%

• To pay for a portion of our stay 48%

• To pay for our entire stay 21%

• To upgrade our accommodations 26%

• To extend our stay longer than 11%

we could otherwise afford

• At a hotel partner 10%

airline miles and hotel rewards used most often • 27% use some sort of rewards program

XO GROUP INC. Multiple Responses Allowed 2013 Romance Travel Study: Destination Weddings 43

Other sites

SmarterTravel

JetSetter

Bookit

American Express Travel

TravelZoo

Cheapair

CheapoAir.com

Hotwire

Priceline

Hotels.com

Travelocity

Orbitz

Kayak

Expedia

TripAdvisor

Any (NET)

7%

0%

0%

2%

2%

1%

1%

1%

2%

4%

4%

4%

5%

9%

9%

6%

40%

8%

1%

1%

3%

3%

4%

4%

4%

9%

12%

12%

14%

15%

21%

24%

27%

62%

Used to research Used to book

brides use a variety of travel sites to research destinations (62%) but less often to book (40%)

XO GROUP INC.

XO GROUP INC. Multiple Responses Allowed 2013 Romance Travel Study: Destination Weddings 44

self-booking is preferred

Booked Travel

Any (NET) 88%

Direct with Vendor (Net) 64%

Direct with Vendor–Internet 29%

Direct with Vendor-In person or by phone 43%

Travel Agent (Net) 15%

Local Travel Agent 13%

National Travel Agent 3%

Online Vendor (Net) 14%

Online Travel Website (Orbitz, Expedia, Travelocity, etc.)

12%

Online Travel Auction Website

(Priceline, Hotwire, etc.) 2%

Online Deal-of-the-Day Website (Groupon, Jetsetter, etc.)

1%

Booked Lodging

Any (NET) 73%

Direct with Vendor (Net) 43%

Direct with Vendor–Internet 28%

Direct with Vendor-In person or by phone 20%

Travel Agent (Net) 14%

Local Travel Agent 12%

National Travel Agent 3%

Online Vendor (Net) 21%

Online Travel Website (Orbitz, Expedia, Travelocity, etc.)

18%

Online Travel Auction Website

(Priceline, Hotwire, etc.) 3%

Online Deal-of-the-Day Website (Groupon, Jetsetter, etc.)

1%

XO GROUP INC.

Additional Events Total

Rehearsal dinner 63%

Other meal/cocktail event for guests 46%

After party 35%

Planned group activity 34%

Bachelor/bachelorette party 32%

After morning brunch 32%

*Type Of Planned Group Activity Total

Sightseeing tour 47%

Water activities 41%

Spa/Beauty outing 36%

Golf outing 18%

Other 30%

• About 9 in 10 (88%) couples plan additional events

• Domestic couples are more likely to hold a rehearsal dinner than international couples (71% vs. 51%)


additional events are the norm for any DW

*Base: Wedding did/will include planned group activity

XO GROUP INC.

$ Contributed

to Cost of Planned

Group Activities


Less than $500 24% 30%

$500-$999 13% 30%

$1,000-$2,499 31% 21%

$2,500+ 31% 18%

Average Spend $2,088 $2,769

Base: Married & covered any cost of planned group activity


Contributed to Cost of Planned Group Activities Base: Married & wedding included a planned group activity

Contributing to the costs

of group activities is down from

53% in 2012

over 4 in 10 (44%) who plan a group activity cover the cost for some guests

46

Yes, we covered all the costs for our

guests 19%

Yes, we covered some of the costs for

our guests 25%

No, the guests paid for

themselves 56%

44%

• Domestic DW brides contribute more than international DW brides

XO GROUP INC.

Domestic DW

Note: Respondents could pick up to 3 choices 2013 Romance Travel Study: Destination Weddings 47

International DW

Sun, Sand & Surf Small & Intimate

Scenic Beauty Casual Elegance

Exotic Locale Private & Secluded

Fresh & Modern Ethnic Flavor Vintage Vibe

International Flair

Rugged & Rustic

Grand & Regal Off-the-beaten-track

Urban Chic Quaint & Homey Winter Wonderland

Casual Elegance Small & Intimate

Scenic Beauty Sun, Sand & Surf

Vintage Vibe Rugged & Rustic Private & Secluded

Fresh & Modern Grand & Regal

Off-the-beaten-track

Quaint & Homey

Urban Chic Exotic Locale Ethnic Flavor

Winter Wonderland International Flair

sun & surf? casually elegant? small & intimate?

…My destination wedding was…

XO GROUP INC.

XO GROUP INC.

services & spend

48

XO GROUP INC.

Average Destination

Wedding Spend Total International Domestic

Event spend* $22,443 $20,262 $23,802

Spend per guest $299 $353 $274

Spend on couple’s

travel to/from wedding $998 $1,571 $619

Base: Married *Not including honeymoon, engagement ring, or travel expenses 2013 Romance Travel Study: Destination Weddings 49

Over 1 in 4 (27%) use

reward points to pay for a portion of

their destination

wedding

XO GROUP INC.

total spend is more for domestic weddings, but international wedding costs more per person

XO GROUP INC.


Purchased ANY travel/ accommodations for guests (NET)

<10 22% 14%

10-24 3% 1%

25-50 2% 1%

51-100 - 1%

101-150 - -

151+ 2% 3%

Spend on guest travel or accommodations*

Average spend on guest travel $2,041 $1,029

Average spend on guest accommodations $1,983 $1,421


about 4 in 10 (38%) paid for some travel and accommodations for guests

Base: Married *Base: Married and purchased travel and accommodations for guests XO GROUP INC.

XO GROUP INC.

Booked a DW Package with Venue


Yes, we purchased a wedding

package from our venue 47% 30%

Yes, we received a complimentary

wedding package based on nights

booked with the venue

12% 2%

No, we hired all services

independently 39% 67%


packages are most common internationally • More couples are buying packages than

taking advantage of complementary offers

XO GROUP INC.

Domestic: Services Hired International: Services Hired

Hired

Independently

Part of

Package Total Hired

Hired

Independently

Part of

Package Total Hired

Photographer 63% 30% 93% 81% 13% 93%

Ceremony site 27% 64% 91% 35% 55% 89%

Ceremony officiant 42% 47% 89% 72% 15% 87%

Reception venue 29% 58% 87% 40% 49% 89%

Transportation/limos 28% 59% 87% 36% 9% 44%

Florist 40% 45% 85% 65% 16% 80%

Cake baker 32% 51% 83% 63% 23% 87%

Wedding/event planner 19% 55% 74% 21% 34% 54%

Ceremony musician 32% 31% 63% 45% 14% 59%

DJ 31% 20% 51% 52% 8% 60%

Videographer 25% 17% 42% 27% 7% 34%

Caterer 20% 11% 31% 35% 49% 84%

Reception band 15% 12% 27% 17% 1% 18%


• Couples who hold international weddings are far more likely to use packaged services except caterer

many services are hired

Sorted on International Services Hired (Total)

XO GROUP INC.

Average Spend on Services

Hired Independently International Domestic

Caterer $4,264 $5,496

Reception venue $4,130 $3,852

Wedding/event planner $2,310 $2,154

Photographer $1,950 $2,165

Reception band $1,431 $2,688

Florist $1,329 $1,737

Videographer $1,279 $1,561

Ceremony site $1,235 $1,215

DJ $885 $1,036

Transportation/limos $590 $837

Ceremony musician $419 $363

Cake baker $346 $468

Ceremony officiant $294 $229

2013 Romance Travel Study: Destination Weddings 53 Base: Married and Hired [Service] Independently

catering, venue and band costs vary most

XO GROUP INC. 54

after the wedding…

XO GROUP INC.

Stayed at Destination Beyond Wedding Date

Wedding Couple Family /Friends

International Domestic International Domestic

Yes 2013 79% 57% 76% 76%

Yes 2012 85% 52% 80% 67%

2013 Romance Travel Study: Destination Weddings 55 Base: Married

most stay on after the wedding…

• 65% of couples stayed at their destination after the wedding

• 76% of friends/family stay at the destination beyond the wedding

XO GROUP INC.

…and many couples stay on for their honeymoon Honeymoon in Same Geographic Location as Destination Wedding

• 41% stay for the whole/part of their honeymoon:

– International: 66% stay for whole/part of honeymoon

– Domestic: 23% stay for whole/part of honeymoon


22%

19%

39%

27%

9%

14%

Yes - we spent/will spend our wholehoneymoon in the same locale as our

destination wedding

Yes - but we spent/will spend part ofour honeymoon in another locale

Yes (Net) International Domestic

XO GROUP INC.

almost 3 in 10 (31%) couples have another party when they get home

Did/Will have Another Reception/party after Returning Home


42%

36%

21% 22%

66%

12%

Yes No Not sure yet


In addition, almost 9 in 10 (87%) did/are

planning another

vacation in the next 2 years

XO GROUP INC.

XO GROUP INC.

no matter where or what…all are happy!


Satisfaction with Destination International Domestic

Overall accommodations 96% 96%

Location 96% 97%

Atmosphere 95% 97%

Value for money 94% 93%

Price 93% 93%

Service 93% 93%

Amenities offered 91% 94%

Activities offered 91% 92%

Base: Married

XO GROUP INC.

2013 Romance Travel: Destination Weddings

2013 romance travel: destination weddings weddings deck...2014/01/29 · in costa rica base:...

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