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Visual Media &Brand Reference Guide

Revised: January 25, 2013 4:51 PM

Introduction:

The following guide is intended to be used as a visual reference

tool that will allow you along with your accounts, to select from

our readily available point of purchase items, designed to call

attention to our brands, highlight our products and explain our

technologies.

Please note, that this is a work in progress. Updeates and

additions will be made periodically as new designs and imagery

become available.

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Topics Page

Media Requests 2 - 3

Brand Logos 4 - 6

Brand Imagery Examples 7 - 35

Printing & Mounting 36

Size Guides 37 - 39

Photography Guide 40 - 46

Media Terms Glossary 47

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Go to: http://mediarequest.hhbrown.com:8080 – log in with your HH Brown username and password. Click ‘New Incident’ & Fill in the form - It's that easy.

From the Media help Desk:• You can track the status of your open requests• You can also look up your completed requests which may contain useful information.

On the next page is the actual form for your review.

• When you create a ‘New incident’ - All of your contact information will come up automatically. • From the pull down menus, you can choose a brand• set your project priority level• choose from a list of typical Category and Subcategory options• add a shipping address & contact info• Specify a due date & shipping deadline

All information you enter becomes part of the job records. Using the system means no more searching through hundreds of emails to find some lost piece of information. Every bit of information stays here with the Request ID!

You can also attach files such as Excel sheets or images you’ve sketched or scanned if you need to. Just click the ‘Attach file’ button toward the bottom of the form.

When you’re ready, hit 'Add request’ at the bottom. You’ll receive an email confirmation of your request, along with a direct link to go back to it; Handy - If you want to add more details later.

How to Place a Media Request

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Alternate Request Methods

If you have a computer with internet access, you should use the above preferred method - However; You can alternately send an e-mail to mediarequest@hhbrown.com with the full project details.

You are welcome to call in your request at 978-933-4771.

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Our Logos

Our brand logos distinguish our products from others in the marketplace and assure customers that the products they buy originate from a trusted and authentic source.Proper use of these trademarks can add significant value. Improper use of trademarks decreases the value perception of the brand, and can turn highly valued and respected trademarks into commonplace or generic copies. Altering a brand's logo in any way compromises the integrity of we have worked to establish.

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Technology ICONS - Used to inform and highlight safety features and components to better describe our products and their intended uses, allowing the customer to select the appropriate footwear.

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Browning Footwear imagery

Browning Footwear Products ImageAvailable in 4 sizes: 37” x 23.75” poster 22” x 14.25” poster 15” x 9.5” poster 7½” x 4¼” postcard

This image can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

Men’s 6” Waterproof Moc Toe Chukka

BR9308• HarnessCorkLeatherUpper• Leather&MeshLining• WaterproofSCUBALINER™• EVAFootbed• RubberMidsole• Non-MetallicShank• LeatherWeltConstruction• MaxumLite™PolyurethaneOutsole

Men’s 8” Waterproof 600g Insulated Mossy Oak Camo

BR9320• BrownNubuckLeatherUpper• 600GramsofThinsulate™Insulation• WaterproofSCUBALINER™• MossyOakCordura®Panels• AbrasionResistantHeel&Toe• MeshLining• EVAFootbed• Non-MetallicShank• CementConstruction• RubberOutsole

Browning Boot TalkersAlso called “Silent-Sellers”5½" x 4" - printed on card stock. Slat wall adapters are applied to the back to allow these to be displayed next to the boots.

Men’s 10” Waterproof Ranch Wellington

BR9106• CorkHarnessLeatherUpper• BrownCordura®Panels• MeshLining• WaterproofSCUBALINER™• PillowCushion®Insole• EVAFootbed• EVAMidsole• Non-MetallicShank• CementConstruction• Slip-ResistingRubberOutsole

Browning Footwear Image

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Browning Footwear Banners

d Browning CTA 9x3

c Browning CTA 9x3

9x6 banner 3

9x6 banner 2 c Browning SHOT 10x6

b Browning SHOT 10x6

Browning Banner

Browning Banner for SACKS

These image sizes are proportionally adjustable. i.e. - a 9' x 3' image could be resized to 4½' x 1½' or to a 3' x 1'

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

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Browning Footwear Banners

e Browning SHOT 10x3

d Browning SHOT 10x3

c Browning SHOT 10x3

b Browning SHOT 10x3

a Browning SHOT 10x3

These image sizes are also proportionally adjustable. i.e. - a 10' x 3' could be resized to a 5' x 1.5'

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

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Browning Footwear imagery

Browning Atmosphere Images

This image can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging.

Sizes can usually be adjusted to fit most spaces. As mentioned in the previous pages; proportions of the images should be kept in mind. An image that is oriented as a portrait, may not crop well to a landscape format.

Browning Backdrop -1

Browning Backdrop -2

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Carolina Footwear imagery

RailTree Climber

Saw Old Barn Log Milling Milling Machinery

LT253

Log Mill Claw

CA7534 CA5020

CA4821 CA321 CA3026 CA3022 821

Quarry Worker Welder

Tree Climber

Smithy

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Mural-8

Mural-7

Mural-6

Mural-5

Mural-4

Mural-3

Mural-2

Mural-1

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Fullerton_Slatwall

36x72 Construction-324x72 Construction-3

Carolina Slatwall Graphics

The images on this page were used as a backdrop on a product slat wall to call attention to Carolina products.

Opposite Page: These images were a part os an 80 foot mural that ran along the top of the wall of an entire length of a store.

The small photos below show the graphics installed.

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Boot Talkers/Silent Sellers w/ adhesive strip(Same info as shown on box labels)Available Sizes:7 x 5.5” or 7 x 3.75”

• Copper Crazy Horse Leather Upper• Waterproof SCUBALINER™• Taibrelle® Lined• 600 Grams of Thinsulate™ Insulation• Electrical Hazard Rated• Steel Shank• Welt Construction• One-Piece Rubber Lug Outsole

CA4821Men’s 8” Waterproof Insulated Logger

EXTENDEDSIZES & WIDTHS

•CopperCrazyHorseLeatherUpper•100%WaterproofMembrane•TaibrelleLined•600GramsThinsulate™•ElectricalHazardRated•SteelShank•WeltConstruction•OnePieceRubberLugOutsole

CA4821 8”WaterproofInsulatedLogger

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National Footwear Banner

Atlanta Canvas

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36” x 18” Stock Vinyl Logo Banner

60” x 24” Vinyl Banner

96” x 36” Vinyl Banner(8’ x 3’)

Carolina Footwear Banners

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96” x 36” Vinyl Banner(8’ x 3’)

96” x 48” Vinyl Banner(8’ x 4’)

120” x 48” Vinyl Banner(10’ x 4’)

60” x 30” Vinyl Banner

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Carolina Footwear Fatheads

Caution Tape Fathead BorderThe height is 6" & the width is adjustable to fit any apace. (For application to slat wall or any smooth surfaces.)

FATHEAD - images applied to windows/doorsNote: The images are opaque meaning you can not see through them.

Store Entry Graphics - Applied to glass doors.

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Big R Canvas Comps - Carolina & DH Images72 inches wide x 30 inches tall - Note: added 1” all around bleed for canvas wrap. Black line shows trim sise of: 74 x 32”

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Corcoran Footwear Imagery

• Desert Tan Rough Out Leather• 1000 Denier Cordura® Nylon• Unlined• Speed Lace System• Removable Antibacterial Polyurethane Footbed• Memory Foam Insole• High Tech Carbon Heat Absorbing Bottom Fill• Broad Anatomically Correct Toe• Non-Metallic Shank• Goodyear Patented Flex-Welt™ Construction• Polyurethane Midsole• Vibram® Sierra Rubber Outsole• Berry Amendment Compliant

Men’s 9” Hot Weather Combat Boot

4390

Corcoran sage tail2

Corcoran sage jsf

Corcoran sage interior

Corcoran sage chopper

Corcoran sage boots

Corcoran paratroopers

Boot Talker/ Silent Seller - all current styles are available. 8" x 4¼" printed on card stock. Slat wall adapters are applied to the back to allow these to be displayed next to the boots.

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Corcoran sr71Corcoran sage paratroopers Corcoran sage

Corcoran sage jet teethCorcoran sage gun Corcoran jet gas

Corcoran sage mustang Corcoran plane sponsorsCorcoran interior

Corcoran stealth Corcoran sage audreyCorcoran a10

Corcoran Brand Images Atmosphere ImagesThese images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging If desired. These are set to approximately 18¼" x 13½" they can be enlarged up to 36½" x 27" or reduced to 9¾" x 6¾"

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Double-H Footwear Imagery

The following pages show a variety of Double-H imagery and POP concepts currently used.

Shoe & Boot DH Banner

ScottC DH Banner comp

36x18DHB_Banner

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Sepia Tone ImagesImages are toned or tinted using Photo-Shop to get this aged photo look.

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Silhouette ImagesThese images were chosen for the backlighted effect of the sunset being behind the subject.

Cavender's-5

Cavender's-4

Cavender's-3 Cavender's-2

Cavender's-1

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Murdochs-5Murdochs-4

Murdochs-3 Murdochs-2

Murdochs-1

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D&B_fathead-logo

D&B_fathead-5

D&B_fathead-4

D&B_fathead-3

D&B_fathead-2

D&B_fathead-1

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Big R Canvas Comps - Carolina & DH Images72 inches wide x 30 inches tall - Note: added 1” all around bleed for canvas wrap. Black line shows trim sise of: 74 x 32”

BigRCanvas Comps

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Stage

Saloon

PoolDude

Door

DH_box4_18x36DH_box3_18x36DH_box2_18x36 DH_box1_18x36

BarCarved

Cavenders End cap_comp

USA_4x4Feet

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Sonora 24WIDEx16TALL9.jpg

Sonora 24WIDEx16TALL8.jpg Sonora 24WIDEx16TALL7.jpg

Sonora 24WIDEx16TALL6.jpg

Sonora 24WIDEx16TALL4.jpgSonora 24WIDEx16TALL.jpg

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Workhorse bands

DH_WaterproofST_Band_final

DH_Waterproof_Band_final

Boot BandsUsed to call attention to featured prducts.

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Matterhorn Logos

Brand trademarks are used to distinguish products from others in the marketplace and assure customers that the products they buy originate from a trusted and authentic source.Proper use of these trademarks can add significant value to products and images they represent. Improper use of trademarks decreases the value perception of the brand, and can turn highly valued and respected trademarks into commonplace or generic copies.

Matterhorn Mountains - Mining Logo PMS colors and Process Formula Equivalents

PMS 809 C10/M0/Y100/K0

PMS 424 C0/M0/Y0/K61

PMS 422 C0/M0/Y0/K33

PMS Black C40/M40/Y40/K100

White C0/M0/Y0/K0

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Matterhorn Footwear Imagery

These images can be printed on semi-gloss paper, vinyl, or fathead adhesive vinyl. Mounting to foam board is optional.Grommets can also be added for hanging If desired. These are set to approximately 3' x 2' and 5' x 2' formats.

MT900 5x2

CV12000 5x2

MT900 3x2CV12000 3x2

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CALLS FOR A BOOT ThAT’S

FAR BELOW

FAR ABOVE

WORKING

Matterhorn Distributed by

Fairmont Supply Company

Lyburn, WV • 304-752-1764Fairmont, WV • 304-367-9221Bluefield, WV • 304-323-1000

Washington, PA • 724-223-2200MT901 CV12000

Matterhorn Backdrop 10' x 8'

36x24 Matterhorn Banner

Matterhorn Poster 8x10

Matterhorn Poster 18x24

Display Examples

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Fathead Truck Graphic

Matterhorn Store Banners

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Matterhorn Coal Poster 3

Matterhorn Coal Poster 2

Matterhorn Coal Poster 1

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COTTON LINEN SATIN SYNTHETIC SCRIM$$ $$$ $$ $ $

FATHEAD CANVAS WINDOW CLING VINYL SEMI-GLOSS$ $$ $ $ $

FOAM-COR Mounted Posters - A light-weight graphic arts foam board. It can be warped or dented easily if not cared for properly.Applications:• POP Displays - Short-term application life• Exhibits & Kiosks - Short-term application life• Framing - Long-term application life• Signage - Interior - Short-term application life• Displays - Short-term application lifeThicknesses: 3/16", 3/8", 1/2"

Banner Vinyl is a flexible sign substrate for indoor and outdoor banners.Banners can be used indoor or outdoor. Outdoor banners may fade over time depending on weather and environment. *Banners that require pole-pockets/stitching need to be outsourced.

Fathead - Printable vinyl with a low tack adhesive.The cost is relatively low, and the material can stick just about anywhere. Easy to remove.• Slat wall images• End cap displays• Floor graphic - Short term

STYRENE - An organic compound commonly known as 'High Impact Polystyrene'. Applications• POP Displays - Medium-term application life• Exhibits & Kiosks - Medium-term application life• Framing - Long-term application life• Signage - Interior - Medium-term application life• Signage - Exterior - Medium-term application lifeDirect Digital Printing/Direct Screenprinting

SINTRA - is a lightweight yet rigid board of moderately expanded closed-cell polyvinyl chloride (PVC). It's lightweight yet rigid and offers superior dent and scratch resistance. Applications:POP Displays - Medium-term application lifeExhibits & Kiosks - Medium-term application lifeFraming - Long-term application lifeFraming - Archival - Long-term application lifeSignage - Interior - Medium-term application lifeSignage - Exterior - Medium-term application lifeThicknesses: 1mm, 2mm, 3mm, 4mm & 6mm

Printing & Mounting GraphicsWe have limited in-house mounting capabilities; Please note that the items on the left can be done in house, while the items on the right will need to be farmed out to an outside vendor.

IN-HOUSE OUTSOURCED

MATERIALSThere are literally dozens of different materials and substrates to choose from to produce signs, decals, vinyl banners, banner stands and trade show displays. We can help you choose the appropriate material based on the end use, print quality required and price point.Listed below are some other media and substrates we utilize on a regular basis.$$$ = more expensive.

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COTTON LINEN SATIN SYNTHETIC SCRIM$$ $$$ $$ $ $

FATHEAD CANVAS WINDOW CLING VINYL SEMI-GLOSS$ $$ $ $ $

Vinyl Banners Standard Size Guide

We're often asked, "What is the standard size for your banners?" The answer is usually, "What size do you need?"Here are some standard sizes to use as a reference point.

4' x 2 feet highor

48" x 24 inches high

6 feet x 3 feet

7 feet x 4 feet

8 feet x 4 feet

10 feet x 4 feet

12 feet x 5 feet

5 feet x 3 feet

3838

60’x20’

48’x14’

30’x10’

Billboard ExamplesDesigning a billboard is quite challenging not to mention its size, there are lots of things that one needs to put in mind while making the design. Unlike business cards or logos, designing for billboards require more creativity and great ideas in order to attract the attention of the people.

Since billboards are viewed for a few seconds only, you have to make your message quick. You can use 8 to 10 words only which can easily be read by people even those driving a little fast. You can include the company name, contact information, direct information of the product, and a slogan. Use a few words as possible.

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Window ClingsWhen ordering window clings you will need to choose between white and clear material, then you will need to select a mounting surface type. Before you can place your order, you must understand the difference between a first surface and a second surface cling. When choosing a print substrate, the most important question to ask yourself is, “How will I display my window cling?” Answering this question will help you determine whether you need a first surface or second surface cling. A first surface cling is applied on the same side on which the product is intended to be viewed whereas second surface clings are applied on the opposite side from which they will be viewed. Since understanding the different choices can be tricky, see the diagrams below.

6 x 9” Table Top Card

12 x 18” Paper Poster

36 x 24” Paper Poster

Paper/Poster Size Guide

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¾ Shots - Examples - Considered the standard angled shot used in all of our catalogs and websites. Occasionally it’s called a ‘tombstone’ shot.

Pairs - Examples

6 Ways - Examples - each angle corresponds with a number.

profile instepprofile

outsolefrontview

Sometimes we call these ‘studio

pairs’ - they are often shot on a plain

or white background to make it easy

to silohette the product for

a cleaner look.

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2

3

4

5

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Media Lab Standard Photography Terms - “Three-Quarters” • “Pairs” • “Six-Ways”

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Group - Shot Examples

Stylized Group - Shot Examples - Group shots can also be called ‘Collection Shots’ - used when you want to

show a few different styles that compliment each other as a group.

Stylized photos can be done

in studio using props or

backgrounds, but are often

done out

‘on location’ as well.

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Stylized Pairs - Shot Examples

Stylized pair shots are often used for catalog covers or magazine ads to

highlight a specific boot.

A ‘pair’ shot would also indicate that a left and a right foot of the same boot

be shown in the photo - unlike a ‘group’ shot.

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Lifestyle Images - Shot Examples - Lifestyle photography is a style of photography which aims to portray people

in real-life situations.

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Environmental/Scenic - Shot Examples - Used for background/space fillers mostly, or it’s textural quality to

enhance a design or image in some way.

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Aspect RatioCommonly expressed as W x H of an image which describes the proportional relationship between its width and its height.

BleedPrinting that extends to the edge of a sheet or page after trimming.

CMYKAbbreviation for cyan, magenta, yellow and key (black), 4-color process; a printing technique that creates colors by combining, cyan, magenta, yellow and black.

Composite ProofProof of color separations in position with graphics and type. Also called final proof, imposition proof and stripping proof.

Crop MarksLines near the edges of an image indicating where cuts are. Also called cut marks and tic marks.

CroppingTo frame only part of the image usually for a more pleasing composition.

Cutting DieUsually a custom ordered item to trim specific and unusual sized printing projects.

Die CutTo cut irregular shapes in paper or paperboard using a die.

Digital PrintingRefers to professional printing for smaller run jobs from desktop publishing and other digital sources are printed using laser or inkjet-type printers. Digital printing has a higher cost per page than more traditional offset printing methods but this price is usually offset by the cost saving in avoiding all the technical steps in between needed to make printing plates.DPI (Dots Per Inch) A term to describe the measure of sharpness within an image. (also see resolution)

DummySimulation of the final product. Also called mockup or comp.

EPSEncapsulated Post Script, a known file format usually used to transfer vector post script information from one program to another.

Finish(1) Surface characteristics of paper. (2) General term for trimming, folding, binding and all other post press operations.

Finished SizeSize of product after production is completed, as compared to flat size. Also called trimmed size.

Flat SizeSize of product after printing and trimming, but before folding, as compared to finished size.

GIF(Graphics Interchange Format) GIF images display up to 256 colors. It supports animation and allows an individual palette of 256 color for each frame. The color limitation makes the GIF format inappropriate for printed reproductions.

Offset PrintingPrinting technique that transfers ink from a plate to a blanket to paper instead of directly from plate to paper.

PrepressCamera work, color separations, stripping, platemaking and other prepress functions performed by the printer, separator or a service bureau prior to printing. Also called preparation.Rasterize An image is said to be rasterized when transformed from vector image to a bitmapped image. ResolutionSharpness of an image on film, paper, computer screen, disc, tape or other medium.

RetouchingAltering a print or negative after development by use of dyes or pencils to alter tones of highlights, shadows, and other details, or to remove blemishes.

RGBAbbreviation for red, green, blue, the additive color primaries. i.e. Computer monitors display images in Red, Green & Blue light.

Specially PrinterPrinter whose equipment, supplies, work flow and marketing is targeted to a particular category of products.

SubstrateAny surface or material on which printing is done. i.e Posters are usually printed on paper substrates, banners are usually on vinyl or canvas, Decals use an adhesive backed vinyl substrate.

TIFF (Tagged Image File Format) A graphic file format used for storing images . TIFF is a commonly used file format for high color depth images.

Vector GraphicsAllows the designer to expand or reduce the vector graphic in size without any loss in quality using curves, points, lines and polygons.

Media Terms Glossary - Terms used commonly in graphics/media and design:

H.H. Brown Work & Outdoor Group | 107 Highland Street | Martinsburg, PA 16662 Ph: 1-800-441-4319 | Fax: 1-814-793-9272

©2011 H.H. Brown Shoe Company. All Rights Reserved.