2013 hyundai motor global social contribution activities white paper

2013 HYUNDAI MOTOR GLOBAL SOCIAL CONTRIBUTION ACTIVITIES WHITE PAPER

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CONTENTS

PART 1. SHINING HOPE THAT MOVES THE WORLD

PART 2. SHINING HOPE SPREADING OUT TO THE WORLD

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Company’s Corporate Social Responsibility

(CSR) website. Here, you can check the

detailed CSR activities.

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CONTENTS PART 1 : SHINING HOPE 012 THAT MOVES THE WORLD

PART 2 : SHINING HOPE 100 SPREADING OUT TO THE WORLD

KOREA 102

EPILOGUE 124

Social Welfare 103

Culture & Sports 104

Education/Academis 105

Environment 105

THE AMERICAS 106

U.S.A 107

Canada 107

Ecuador 108

Chile 108

Puerto Rico 108

Brazil 109

Haiti 109

EUROPE 110

Germany 111

Spain 112

Czech Republic 112

Serbia 113

RUSSIA & CIS 114

Russia 115

Kazakhstan 116

Ukraine 116

MIDDLE EAST & AFRICA 117

ASIA & OCEANIA 120 China 121

Hongkong 121

Australia 122

New Zealand 123

Israel 118

Lebanon 118

Zimbabwe 118

Kuwait 119

Egypt 119

Tunisia 119

Oman 119

Saudi Arabia 119

Republic of South Africa 119

TRAFFIC SAFETY·ENVIRONMENT

LOCAL COMMUNITY WELFARE PROGRAMS

GLOBAL SOCIAL CONTRIBUTION

story 01 Robocar Poli Traffic Safety Campaign 014 Korea | China | Russia | Israel

story 02 Korea Road-kill Prevention Association (KRPA) 022

Korea

story 03 Kids Hyundai 028

Korea

story 04 Looking for Three Leaf Clovers 034

Korea

story 05 Green Activities for Healthy Future Green Move 042

Korea | China | India

story 06 Volunteering Together 048

Korea

story 07 Moving The World Together : 056 Social welfare public proposal Project

Korea

story 08 CSV Project Creating Shared Value 064

Korea | Ghana | Indonesia | Cambodia

story 09 Happy Move Global Youth Volunteer Corps 070

Brazil | China | India | Vietnam | Ghana etc.

story 10 Hope on Wheels 078

U.S.A

story 11 Skills for the Future 084

U.K | Germany | France | Poland | Slovakia | Italy | Spain | Czech Republic

story 12 Social Contribution Activities in the Middle East and Africa 092

Palestine | Republic of South Africa | Mozambique | Angola | Morocco | Ethiopia |

Nigeria | Ghana | Rwanda | Sudan | Zimbabwe

story 13 Social Contribution Foundations in India and Philippines 096 India | Philippines

INTRO

CEO Message 006

Social Contribution Philosophy 008

Social Contribution Structure 009

Social Contribution Symbol & Slogan 010

http://csr.hyundai.com/

Hyundai Motor Company will contribute to the establishing of the global traffic safety culture with its pride as a global automobile company.

Despite the disadvantageous conditions of global economic recession and

growth slowdown, Hyundai Motor Company (HMC) had outstanding perfor-

mances at home and abroad last year with its strong brand competitiveness

and premium quality. In particular, it has recently consolidated its status as

a global automobile company by winning the first place in a general brand

section of the Initial Quality Study by J.D. Power, a firm that conducts surveys

of customer satisfaction on cars. These are the results of efforts that all em-

ployees and executive of HMC have put in through pre-emptive response to the

changes in the global market, in order to secure sustainable quality competitive-

ness. It is also an outcome thanks to the continuous interests and support by all

stakeholders as well as customers. To repay every stakeholder’s care and fulfill

its role as a global corporate citizen, HMC is practicing and gradually expanding

various social contribution activities at workplaces at home and abroad.

‘4 Moves,’ which include ‘Easy Move (mobility access for the transportation

needy)’, ‘Safe Move (traffic safety culture),’ ‘Green Move (restoration of na-

ture)’, and ‘Happy Move (volunteering activities) are the core of major social

contribution activities that HMC is practicing. In particular, it took the lead

in achieving a safe and enjoyable traffic culture everywhere in the world by

promoting various original programs as a global automobile company last

year. Prime examples are the launch of ‘Kids Hyundai,’ an integrated safety/

environment brand for children, the protagonists of the future, opening of

‘Robocar Poli Children’s Traffic Park,’ and expanding a traffic safety campaign

that uses the popular character Robocar Poli throughout the world, including

China, Russia, and Israel, etc. Moreover, HMC is striving to establish the right

traffic culture through the activities in order to prevent road-kills, recover the

natural ecology, and secure biodiversity at the same time.

Since last year, HMC’s ‘Looking for Three Leaf Clovers’ has made outstand-

ing achievements through ‘Finding Happiness’ that helps children who lost

parents in traffic accidents, as well as ‘Finding a Dream,’ a 1:1 mentoring

program that helps realize middle and high school students’ talent develop-

ment and future dream. By deeply pondering one’s career path and future,

and figuring out ways to realize them, both mentors and mentees re-learned

to be considerate for others, and gained confidence and a sense of accom-

plishment. With these results, HMC has expanded its ‘Looking for Three Leaf

Clovers’ in 2014 and plans to change/develop it from a program that helps

orphaned children’s wish-fulfilling program to the one that actively supports

their career exploration and realization with a step forward. In addition, after

successfully finishing the 1st project of ‘Hyundai Green Zone China’ that

CEOMESSAGE

transforms Chinese desert into green grassland and cultivates wasteland into

dense forest, HMC is scheduled to start the 2nd project in 2013. Through this

HMC will plant useful perennial plants to help prevent the desertification of

Inner Mongolia autonomous region and continue until 2017. Moreover, it has

been laying a foundation to realize the dream of ‘Moving the World Together’

by spreading hope to the world through ‘Happy Move Global Youth Volunteer-

ing’ activities; the organization was launched in July 2008 and has completed

various environmental/medical/educational/cultural volunteering activities in

a total of 28 regions in 18 countries.

<2013 Hyundai Motor Global Social Contribution Activities White Paper>,

soon to be published, has various stakeholders’ voices as well as short and

long stories for hope in HMC’s business sites at home and abroad from the

past year. In particular, the title ‘Brilliant Hope’ is from HMC’s brand campaign

‘Live Brilliant,’ and connotes that ‘Just like a life’s shining moment, HMC will

always be with the moment of shining hope.’

From now on, HMC promises to become the ‘Messenger of Hope’ to deliver

‘Brilliant Hope,’ i.e. ‘Shining Hope,’ throughout the world, like the title of its

white paper. Also, it will expand more continuous, organized, and effective

social contribution activities through smooth communication with the global

CSR network. In particular, it will fulfill its social responsibilities and duties as

a model corporate citizen by strengthening the traffic safety of children, the

leaders of the future, supporting the youth’s dreams and future, and focusing

on creating jobs for the underprivileged. Thank you very much.

July 2014

Chairman and CEO Chung Mong-koo


SOCIAL CONTRIBUTION PHILOSOPHY

As an active corporate citizen of the global society, Hyundai Motor Company has a clear and firm philosophy and belief about its social

responsibilities.

Under the group-wide management philosophy of “Realizing the Aspirations of Human Race by Creating the New Future through Creative

Thinking and Constantly Embracing New Challenges,” we develop and participate in our own social contribution programs that reflect our

core values and sincerity.

CORE VALUES•CUSTOMER

We promote a customer-driven corporate culture by providing the best quality and impeccable service

with all values centered on our customers.

•CHALLENGE

We refuse to be complacent, embrace every opportunity for greater challenge, and are confident in

achieving our goals with unwavering passion and ingenious thinking.

•COLLABORATION

We create synergy through a sense of “togetherness” that is fostered by mutual communication and

cooperation within the company and with our business partners.

•PEOPLE

We believe the future of our organization lies in the hearts and capabilities of individual members, and

will help them develop their potential by creating a corporate culture that respects talent.

•GLOBALITY

We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and

strive to become a respected global corporate citizen.

SOCIALCONTRIBUTIONMISSION STATEMENTAS A LEADING AUTOMAKER AND

PRODUCER OF AUTOMOBILE

CULTURE, HYUNDAI MOTOR COMPANY

CONDUCTS ECO-FRIENDLY ECONOMIC

ACTIVITIES AND FULFILLS ITS SOCIAL

RESPONSIBILITIES ACTIVELY IN

ORDER TO ENSURE HAPPINESS AND

SUSTAINABLE SOCIETY FOR ALL.

VISION FOR AUTOMOBILE BUSINESSLIFETIME PARTNER IN

AUTOMOBILES AND BEYOND.


1. Shining Hope that Moves the World2. Shining Hope Spreading out to the World

Traffic Safety ·Environment

9 / Brilliant Hope

SOCIAL CONTRIBUTIONSTRUCTURE

In order to fulfill its social responsibilities as a healthy corporate, Hyundai Motor Company has developed 4 Move campaigns—Easy

Move, Safe Move, Green Move, and Happy Move—that reflect its management ideology and social contribution philosophy. It also per-

forms various focused businesses that bring different generations and the world together. Hyundai Motor Company will work to make a

warm and healthy world together through sustainable and organized global social contribution activities.

4 Move Campaigns

EASY MOVEProvide transportation services to ensure safety and convenience of the mobility-impaired and underprivileged groups

• Moving The World Together : Social welfare public proposal Project, mobile welfare ‘Happy Dream Car’ support project

• Business to enhance mobility and functions for institutions disabled people

HAPPY MOVEVitalize participatory volunteering to for the employees, their families, and local communities to share their warm hearts and genuine passion

• Regular Visiting and Volunteering at Affiliated Facilities • One-on-ne Volunteering • Dream Together

• Weekday One Volunteering for One Person Campaign • Happy Move Global Youth Volunteer Corps

• Hope Engine University Student Volunteering Corps • H-Family Volunteer/ Workcamp

GREEN MOVE Continue the programs to restore and conserve the natural environment for a healthy and green future

• Hyundai Green Zone Project • Global Eco-leader Environment Camp • Eco-Korea Ecofriendly Campaign

• Sericinus Telamon Eco Experience Center • Onyang Stream Ecological Park Development Project

• Building 1 Stream for 1 Company • Hwanggu River Ecological Park

• Eco Education Center Support Business • Green Country Drawing Contest for Children in Korea

SAFE MOVEPerform various projects to expand safe and enjoyable traffic culture without car accidents

• Robocar Poli Traffic Safety Campaign • Looking for Three Leaf Clover

• Korea Road-kill Prevention Association (KRPA) • Children’s Safety Quiz in Korea

• Children’s Safety First Experience Expo. • Before Service on the Go

• Children’s Vehicle Boarding Protector ‘Wings of Angel’

Major Programs

TRAFFIC SAFETY PROJECT • Children’s Traffic Safety Campaign (Robocar Poli / Wings of Angel / Children’s Safety First)

• Career mentoring for the children who lost their parents in car accidents ‘Looking for Three Leaf Clovers’

• Korea Road-kill Prevention Association

GLOBAL SOCIAL CONTRIBUTION

• Global Traffic Safety Campaign

• Social Contribution Consulting/Supports in overseas business sites

• Hyundai-KOICA Dream Center

• Hyundai Hope on Wheels, etc.

PARTICIPATORY SOCIAL CONTRIBUTION

• H-Volunteer Designer

• H-Family Volunteer/ Workcamp

• H-Volunteer festival

• Discover and support areas without welfare


Represents the propagation of our social contri-bution philosophy and global nature of Hyundai Motor Company’s social activities.

Reflects the characteristics of an automaker while expressing our commitment to continuous change.

Emphasizes our harmonious partnership with society as a global corporate citizen.

Signifies a world of smiles and harmony brought on by social contribution activities, our wish for a transparent world where hope thrives, and a blueprint for the future of our dreams.

SOCIAL CONTRIBUTION SYMBOL & SLOGAN

MEANING OF THE SYMBOLMEANING OF THE SLOGAN

The World

Symbolizes the wheel that moves Hyundai Motor and the globe Expresses the determination to repay soci-ety’s trust with greater and stronger love like the circle’s cycle

Two people walking together Moving

Represents a wheel, which symbolizes the moving force of Hyundai Motor Company, as well as the world. It represents our will to create a virtuous cycle of returning love to communities.

The circle created by arms

Together Blue color




11 / Brilliant Hope

Greek Italian

Ukrainian

French German

Spanish

Turkish

Croatian Czech Republic

Russian Serbian

Azerbaijan Bulgarian

Polish PortuguesePersian

Arabic

English

Vietnamese

Chinese

Thai

Korean

Tamil

GLOBAL SOCIAL CONTRIBUTION SYMBOL & SLOGAN

A-Z

Hyundai Motor Company is moving the world together globally with one voice. It is promoting various social contribution activities by uti-

lizing the social contribution symbol and slogan translated into a total of 23 languages, including Korean and English.


Skills for the FutureHyundai Motor Europe will cheer for young Europeans to open up a brighter future with more capabilities and confidence.

11

Social Contribution Foundations in India and PhilippinesHMIF and HARI are practicing various social contribution activities to solve local communities’ current issues.

13

CSV Project Hyundai Motor Company CSV(Creating Shared Value) activities will definitely guide the world into a right and new direction.

Hope on WheelsIt is Hyundai Motor America model social contribution program that supports childhood cancer research and treatment with everyone’s heart.

08

06 Volunteering TogetherFor Hyundai Motor Company employees and execu-tives, sharing is a habit and volunteering is a daily life.

07 Moving the World Together :Social welfare public proposal ProjectHyundai Motor Company newly launched a transportation support program that combines social welfare and enhanced mobilityfor the underprivileged.

10

09 Happy Move Global Youth Volunteer CorpsHappy Move Global Youth Volunteer Corps moves the world by sharing and volunteering and embraces the world with warm hearts.

12 Social Contribution Activitiesin the Middle East and AfricaHyundai Motor Company will create a bright and healthy futurein the Middle East and Africa.

Green Activities for Healthy Future, Green MoveHyundai Motor Company will neither hurry nor give up for the green planet, where humanity and nature live in harmony.

05

Looking for Three Leaf CloversFinding for children―who lost their parents in car accidents―’s Journey to find true happiness,Hyundai Motor Company will be their sound supporter.

04Kids HyundaiUnder the name Kids Hyundai, Hyundai Motor Company will take the initiative in creating a new country where children can be safe and healthy.

03

Korea Road-kill Prevention Association (KRPA) Hyundai Motor Company will provide unlimited support and cooperationfor KRPA’s activities to be successful.

02A traffic safety culture that protects children’s safety and health throughout the world is expanding. Many young peo-

ple in Europe, Africa, and Asia are learning automobile technology and are dreaming for a new life. China’s deserts,

India’s forests, and Korea’s damaged natural ecology in rivers are being revived. The number of volunteers who do

not hesitate to reach faraway neighbors in hardships is increasing. They are healthy changes to the lives of neighbors

and environments of local communities by Hyundai Motor Company’s sharing that has continuously evolved over time.

Please take a look the hopes shining beautifully in 13 stories weaved by neighbors throughout the world.

Robocar Poli Traffic Safety CampaignTo make a safer world and healthier traffic culture,Hyundai Motor Company will try very hard with Robocar Poli.

01

SHININGHOPE THAT MOVESTHE WORLD

PART 1.PART 2.


1

2

Traffic Safety Stories for Childrenthroughout the World

The relationship between Hyundai Motor Company (HMC) and Robocar

Poli has begun since 2010. At that time, HMC received an award in a

renowned overseas film festival, and appointed Robocar Poli, which

HMC was preparing to air domestically, as a public ambassador of traf-

fic safety. It also made a contract with ROI VISUAL to produce another

3D educational animation on traffic safety in addition to the TV series.

Season 1 of <Traffic Safety Stories with Poli> was aired on EBS from

November to December in 2011. Many children could watch the anima-

tion that was available not only on national broadcasts but also on vari-

ous new media such as its official website, internet portal sites, cable

TV, IPTV, YouTube, mobile app, etc. Thanks to the popularity of Season

1, Season 2 was also aired through EBS from March to May in 2013.

Both seasons were produced in DVDs, of which over 50,000 copies

have been distributed to the National Police Agency, daycare centers,

kindergartens, and customers to be used variously as educational con-

tents on child traffic safety. Besides TV and online, HMC runs ‘Robocar

Poli Traffic Safety Class’ campaign and ‘Robocar Poli Kid’s Café,’ and is

actively participating in events such as Seoul Character-Licensing Fair

and Children’s Safety First Experience Expo. In 2014, Robocar Poli Traf-

fic Park opened in Nowon-gu, Seoul so that children can get education

on traffic safety at any time. <Traffic Safety Stories with Poli> is very

meaningful as it is a social contribution program that was created by

the symbiotic cooperation between a large conglomerate and a small-

or-medium-sized corporation. It became a very successful example of

cooperation between large and small businesses in the social contri-

bution area, as HMC took charge of production support and overseas

distribution and ROI VISUAL production to create and distribute cultural

contents. Thanks to the systematic collaboration with professional

institutions of various fields, such as EBS, the National Police Agency,

media, NGO, etc. in addition to HMC and ROI VISUAL, <Traffic Safety

Stories with Poli> could become a child traffic safety campaign loved

by children all over the world.

1,2 On-the-go traffic safety classrooms



Robocar Poli Traffic Safety Campaign

◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆

ROBOCAR POLI TRAFFICSAFETY CAMPAIGN

story

01

All children should be protected from dangers of the world. In particular, lower graders in elementary schools and pre-schoolers are vulnerable to car accidents and are in dire need of effective prevention programs. In order to prevent in-creasing child traffic accidents, Hyundai Motor Company (HMC) has developed an educational animation <Traffic Safety Stories with Poli> and is distributing to all children of the world. Robocar Poli, who courageously protects children from all kinds of dangers, can be met not only in new media such as national broadcasting and the internet but also through various offline campaigns. To make a safer world and healthier traffic culture, HMC will try very hard with Robocar Poli.



Robocar Poli Traffic Safety Campaign

◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆

15 | Brilliant Hope | Hyundai Motor Global Social Contribution Activities White Paper14 | Brilliant Hope | Hyundai Motor Global Social Contribution Activities White Paper


3 4

12

Robocar Poli’s Achievements to Protect Traffic Safety

<Traffic Safety Stories with Poli> is an educational animation on traffic

content created by using Robocar Poli character under Hyundai Motor

Company’s production support. Its rescue team saves children from all

kinds of traffic and safety accidents, with members including Poli, a po-

lice car faster and braver than anyone else, a very strong fire truck Roy,

a smart ambulance Amber, and a humorous helicopter Heli. All stories

consist of a three-step process centered on actual car accidents so

that children, the target viewers of the program, can understand easily.

Child traffic accidents that can happen in real life are shown first, and

Poli and his friends help solve them; then there is a traffic safety theory

lesson to wrap-up, allowing children to naturally learn about traffic

safety from the stories.

Traffic Safety Classroom with Robocar Poli

In order to contribute to the preventing of child traffic accidents that

have been increasing every year, Hyundai Motor Company (HMC) is run-

ning ‘Traffic Safety Classroom with Robocar Poli’ with ROI VISUAL and

the Citizen’s Coalition for Safety since 2013. Among elementary school

students killed in car accidents while walking, lower graders (1st and

2nd) take up 50.2%, which is more than half. Thus HMC decided that

it was strongly necessary to focus on giving traffic accident preventive

education to children in lower grades. In 2013, HMC received online

applications from childcare centers for 1st and 2nd graders in Seoul

and 6 metropolitan cities in the country, selected a total of 139 classes

for education, and have had instructors to visit there directly to conduct

trainings five times a year since November. The training is composed of

various programs, such as showing seasons 1 and 2 of <Traffic Safety

Stories with Poli>, having lessons on theory and practice, following the

dance routine of traffic safety-related theme song, and giving souve-

nirs. Additionally, the education is giving unforgettable memories to all

of its participating children by distributing various souvenirs for free,

such as stationary sets and traffic safety goods—including the DVDs

of <Traffic Safety Stories with Poli> seasons 1 and 2—that were made

using the animation characters. For childcare classes and regional child

centers that cannot participate in the education, HMC has distributed

the DVDs of <Traffic Safety Stories with Poli> through application. In

2014, HMC also plans to conduct traffic safety classes for 1,050 kinder-

gartens and daycare centers and 30,000 children.

1,2 'Traffic Safety Stories with Robocar Poli' homepage

3,4 Children’s enthusiasm in on-the-go traffic safety classrooms



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Robocar Poli Traffic Safety Campaign

<Traffic Safety Stories with Poli> Channel on YouTube

Reached

300million views

2014 Traffic Safety Classroom

1,050classrooms

30,000students

(as of July 2014)

Traffic Safety Classroom with Robocar Poli

139rooms

14,000students

Childcare classrooms(2013)

Kindergartens and daycare centers (2013)Promotion History of Robocar Poli Traffic Safety Projects by Year

Meet <Traffic Safety Stories with Poli>

Official Website poli.hyundai.com

EBS Replay home.ebs.co.kr/poli/main

YouTube www.youtube.com/user/TrafficsafetyPOLI

NAVER fun.jr.naver.com/poli/

DAUM infant.kids.daum.net/vod/poli

2010 2011 2012 2013Signed Robocar Poli-linked MOU (social contribution and marketing section)

Completed making season 1 of traffic safety animation and broadcasted it on EBS

Utilized traffic safety season 1 and signed a business agreement on making season 2

Utilized Seasons 1~2 of Traffic Safety / Focused on global expansion





http://poli.hyundai.com


http://home.ebs.co.kr/poli/main

http://home.ebs.co.kr/poli/main

http://www.youtube.com/user/TrafficsafetyPOLI

http://www.youtube.com/user/TrafficsafetyPOLI

http://fun.jr.naver.com/poli

http://fun.jr.naver.com/poli

http://infant.kids.daum.net/vod/poli

http://infant.kids.daum.net/vod/poli


1

2

3

1 Seoul Character Licensing Fair

2 Outer view of Robocar Poli Children’s Traffic Park in Nowon

3 Indoor Education Center

Come to Robocar Poli Children’s Traffic Park

Any children 5 years or older can experience Robocar Poli

Children’s Traffic Park free of charge. You may apply online

in advance for traffic safety education on HMC Robocar Poli

website ( poli.hyundai.com) or the Citizen’s Coalition for

Safety ( www.safelife.or.kr).

Seoul Character Licensing Fair

An offline event is also an important program allowing children to experience various traffic safety educations and meet Robocar Poli character in real, which they could see only in videos. Since 2011, Hyundai Motor Company (HMC) has been sponsoring Seoul Character Licensing Fair held in COEX, Seoul every July, and has been directly partici-pating in ‘Robocar Poli Children’s Traffic Safety Special Exhibition Hall’ that it made. This special exhibition hall is comprised of an animation theater, traffic safety experi-ence hall, and character experience hall, as well as distributes DVDs to participating children and presents a variety of attractions and events.

HMC’s themed branch, Robocar Poli Kid’s Café

‘Robocar Poli Kid’s Café’ is a place loved by children and parents. After having run a kid’s cafe for customers with children free of charge in Yong-in branch, Gyeonggi-do since 2011, HMC also opened a new kid’s café at its Daeduck Valley branch in Daejeon in 2012. The café is gaining high popularity by children and parents who can spend enjoyable time and experience traffic safety training and playing with Robocar Poli’s characters.

Children’s Safety First Experience Expo

Also, by creating a separate ‘Robocar Poil Traffic Safety Experience Hall’ in ‘Children’s Safety is the Best Experience Fair’ that HMC holds every January since 2012, HMC en-ables children to directly experience and be familiarized themselves with traffic safety with their favorite characters.

Enjoyable Experiences to Meet Robocar Poli in Real

Korea’s First Character Traffic Safety Education Facilities ‘Robocar Poli Children’s Traffic Park’

Hyundai Motor Company (HMC) pondered whether it could build a

space for constant use where more children could experience traffic

safety with Robocar Poli they like. Such desire came true in a children’s

traffic park located in Joonggye-dong, Nowon-gu, Seoul. HMC joined

forces with ROI VISUAL, Nowon-gu, and the Citizen’s Coalition for

Safety for remodeling of the country’s first traffic park, opened in 1998,

as private and public joint cooperation. On April 3rd 2014, ‘Robocar Poli

Children’s Traffic Park’ opened after it was newly finished. The traffic

park, being managed free of charge, arranged various exhibition and

experience facilities: an outdoor road traffic safety learning center; bike

safe riding experience center; children’s school bus experience hall;

Robocar Poli traffic safety Animation Theater; life safety training center

per weather; construction site road safety training center, etc. The park

was recreated as a space for children to enjoy and experience at the

same time. The park is a great place for families’ outing as it also has

a playground and public rest area. HMC expects Robocar Poli Children’s

Traffic Park, open permanently, to play a huge role in preventing child

traffic accidents.




18 | Brilliant Hope | Hyundai Motor Global Social Contribution Activities White Paper


http://www.safelife.or.kr


4 5 6

Traffic Safety Stories in Multi Languages

Hyundai Motor Company (HMC) plans to spread its Robocar Poli Traffic

Safety campaign, which is covered on national TV broadcasts, new

media, and offline, to other regions such as India and Brazil step-by-

step. In addition, it will open services on its official website (poli.hyun-

dai.com) and YouTube, a global video website, to allow every child

from all over the world to watch traffic safety animations. Currently,

HMC is managing a global traffic safety-only channel to play videos in

Korean, English, Russian, and Israeli, and will expand the channel to

Arabic and French.

4 Robocar Poli Traffic Safety Animation advances into CCTV in China

5 Robocar Poli Hanukah Promotion Event in Israel

6 Roboca Poli children`s Traffic Safety Campaign in Russia

China

With a number of cars owned increasing rap-idly in China these days, traffic accidents are increasing as well. As a company that manu-factures and sells about 1,000,000 annually in China, Hyundai Motor Company (HMC) is con-ducting various social contribution activities to contribute to traffic safety. A child traffic safety campaign that utilizes <Traffic Safety Stories with Poli> is one of such activities. From August 2013, season 1 was aired through a popular TV program <Jin Guizi Castle> on China’s public broadcast CCTV-14 (children’s channel), and had a high viewing rate. In December, Robocar Poli was appointed as a child traffic public ambas-sador by China’s Road Traffic Safety Association and the Red Cross China under the Ministry of Public Security. Thanks to the huge popularity of season 1, season 2 was aired from Janu-ary 1 through April in 2014. The animation is also continuously aired on LE TV, YOUKU, and Tencent, China’s biggest video media. From now on, HMC plans on holding various offline traffic safety campaigns such as on-the-go traffic safety classrooms, traffic safety knowledge contest, child traffic safety experience center, etc. for children to participate directly and enjoy.

Israel

Robocar Poli Traffic Safety Campaign visited Israel. From October 2013 seasons 1 and 2 were aired in order on Nick Jr. the best children’s channel. The campaign also participated in Nick Jr.’s Hanukah Promotion (Cool Hanukah with Nick); it received much love from children by showing a costumed character performance for traffic safety education, which composed of content from <Traffic Safety Stories with Poli>, during a promotion carried out with 22 shopping malls and department stores. Hyundai Motor India Foundation(HMIF) also had active offline campaigns by establishing Robocar Poli Traffic Safety rest areas, decorated with photo walls, character toys, experience spaces, etc. in exhibition halls of 20 Hyundai Motor Company branches, as well as by distributing DVDs. In 2014, Hyundai Motor`s distributor in Israel will actively promote on/offline campaigns in order to prevent child traffic accidents.

Russia

Robocar Poli has a huge popularity in Russia

as well. In 2013, Hyundai Motor CIS(HMCIS)

aired ‘Robocar Poli Children’s Traffic Safety’

and received many positive responses in

Russia. HMCIS had a high viewing rate of

9.7% on average when it aired 26 videos on

Russia’s CTC children’s channel for 7 weeks,

and enabled videos to be viewed on X-media

digital. It actively promoted offline cam-

paigns, participating in ‘Moscow CITY DAY’

event held on Moscow City’s birthday on

September 7, and had a Robocar Poli traffic

safety event that consisted of theaters and

exhibition halls. From May 2014, HMCIS is

also running ‘On-the-go Traffic Safety Class-

rooms’ for 50 kindergartens, and conducted

traffic safety campaigns Children’s Day on

June 1st, and has been carrying out other

various activities. On/offline traffic safety

campaigns utilizing Robocar Poli contents

are expected to contribute to prevent Rus-

sian children’s traffic accidents and spread

public interest on traffic safety throughout

the country.

Robocar Poli, the Courageous Friend of all Children throughout the World






●

Mijin Na

ASSISTANT MANAGER,WELFARE MANAGEMENT TEAM IN HYUNDAI MOTOR COMPANY

‘Robocar PoliTraffic SafetyCampaign’for all children’s safe trafficculture throughoutthe world

As the first 3D traffic safety animation of automobile industry, <Traffic Safety Stories with Robocar Poli> had a very high viewing rate and was very well-received as soon as it was aired after its first episode on EBS in 2011. This has energized Hyundai Motor Company (HMC) to advance into Russia, China, and Southeast Asia and spread its traffic safety campaign through Poli for all children all over the world. Such success was the result of HMC’s experiences and competence that allowed it to set a firm goal and go af ter the goal despite trials and errors. Let ’s hear about overseas expansion process and behind stories from Assistant Manager Mijin Na.

Interview






1 2

Global Expansion throughOverseas Branches

With overseas attention and domestic popularity, Robocar Poli’s global expansion is said to have had unexpected difficulties, unlike its expectation to keep on rolling without any crises. Assistant Manager Mijin Na spoke candidly of such difficulties: “We thought we could expand globally at ease through the company’s homepage, DVD and YouTube at first. But the influence through online was smaller than expected. Then we tried broadcasts, which were not easy as well; it was due to our little understanding of broadcasting and animation fields. Hyundai Motor Company (HMC) faced unforeseen difficulties because it was the first time trying to advance globally by using social contribution contents. The video contents were produced to be used widely throughout the world, but it was very hard to find the means of expansion. Normally, when publicizing you should in-troduce characters through broadcasts and utilize them offline to raise their awareness, but such ways created language problems. Unlike our country that uses only one language, other countries had a mix of various dif-ferent languages such as Arabic, African, French, etc. so for children for those we had to dub in languages used in

each region.” Such language and country problems led them to change their strategies. “We learned that we should select a few countries to broadcast by using both online and offline, and that we need foothold strategies for offline campaigns through that. Thus we decided that it would be good to conduct the campaign mainly in countries with HMC’s major overseas branches, and se-lected BRICs countries with manufacturing branches and have carried out the campaign so far. Also, broadcasting systems and laws were different in every country so it was not easy to follow them. There were more restric-tions in each country than expected, so we felt wistful for not being able to utilize Poli more smoothly and variously even though we could have.” Such sense of wistfulness will enable HMC to make a much greater use of its overseas branch networks and marketing ability to spread the campaign in more various ways from now on.

Creating Social ContributionProjects Together

As HMC participated in planning/supervising and mar-keting, it could have been able to advance into the vari-ous global markets by using its global network. However, ‘Robocar Poli Traffic Safety Campaign’ can be said to be a more valuable success as it was completed through cooperation with ‘Citizen’s Coalition for Safety (CCS)’ and ‘ROI VISUAL.’ “From the animation production step and even after season 2 was completed, we are always conversing with ‘ROI VISUAL’ and ‘CCS’ on instant messenger. We are sharing opinions and discussing our next plans in every planning process that uses Poli, from on-the-go traffic safety classes to the remodeling of a traffic park that opened recently,” said Assistant Manager Mijin Na. Also, she conveyed her team’s strong ambitions: “Such continuous collaboration became an effective preventive training to ‘CCS,’ a non-profit orga-nization that aims the expansion of safety culture; ‘ROI VISUAL’ could create a positive enterprise image with awareness that it is a good character for educational purposes. I hope HMC’s efforts for ‘Moving the World Together’ are more than merely a business value of successful animation characters, and gain effects of

raising awareness on traffic safety more naturally, with children seeing the HMC logo. I want to work hard and support in more various ways, so that a firm’s social contribution activities are not projects to gain greater promotion effects for more profits but rather to create right values in society. We look forward to how far the globally expanding ‘Robocar Poli Campaign’s social con-tribution activities can develop.

1 Robocar Poli Traffic Safety Classroom on field

2 Korea-China Robocar Poli Cultural Exchange Agreement ceremony

“Gain effects of raising awareness on traffic safetymore naturally,with children seeingthe Hyundai logo.”






Disappearing Lives of Wild Animals due to Road-kills

How many wild animals die of road-kills? Surprisingly, the number

reaches no less than 300,000 animals in a year. The length of all roads

reach 100,000 km, and the number of cars 19 million in Korea. On such

many roads, wild animals including roe deer, elks, and raccoons are

road-killed and are dying in pain. Road-kills occur due to various factors

disturb habitats of wild animals, such as: lack and inadequacy of eco-

logical paths; destruction of habitats due to road constructions; prey-

picking; opening of hiking trails and poaching; damaging forests and

green belts; increase of cars and speeding, etc. A large number of wild

animals whose habitats are invaded are road-killed when crossing a

street for survival. Road-kill is very dangerous not only for animals but

also for cars. Road-kill leading to a secondary traffic accident to threat

human lives and damage properties is increasing rapidly. Thus, road-kill

is a problem in everyone who uses roads, such as a road traffic-related

policy institution, management institution, and drivers, is all related,

and urgently needs preventive measures to be prepared.

Road of Death to Warm Road of Life

A responsible global corporate citizen, Hyundai Motor Company (HMC)

has continuously conducted ‘Safe Move’ activities for traffic safety and

‘Green Move’ activities for environmental protection as major social

contribution activities. For new ways to accomplish the establishment

of a proper traffic culture, restoration of natural ecology, and the secur-

ing of biodiversity together, HMC founded Korea Road-kill Prevention

Association (KRPA), the country’s first road-kill prevention group. HMC

has been actively supporting the association’s activities by providing

funds for its founding and operating, and vehicles for monitoring. KRPA

was organized with HMC’s Ulsan plant as a pivot. Since 2005, Ulsan

plant has devoted itself to the restoration of local ecology by restoring

habitats of sericinus telamon and building a butterfly eco park in Tae-

hwa River Grand Park. Through such capabilities and experiences, HMC

has been able to discover entirely new social contribution activities

that connect cars, people, and nature. Having Deputy General Manager

Chang-hee Kang of Environment Team of Ulsan plant as the Standing

Representative, KRPA has signed contracts with Taehwa River Preser-

vation Association and the Korean National Council for Conservation of

Nature (KNCCN), etc., carrying forward businesses together. By actively

recruiting members for activities, a total number of members is 239

people as of June 2014. The members of KRPA get involved in various

activities, such as rescuing wild animals by monitoring road-kills, in-

stalling ecological paths, and participating in prevention campaigns, in

order to contribute to change the roads of death to the roads of life.



Korea Road-kill Prevention Association (KRPA)

◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆

SAVINGPRECIOUS LIVESON ROADS

Road-kill, in which a wild animal loses its life by a traffic accident while crossing a road. Even at this point, many pre-cious lives of wild animals are disappearing on roads throughout the country. There are many people who believe that it is unfortunate but that is how it is, and is sad but has nothing to do with them. However, road-kills can be prevented well with a bit more attention and consideration. In order to find safe roads for people and animals, Hyundai Motor Company and Korea Road-kill Prevention Association have gathered their strengths together. They are trying to make a healthy ecology in which all lives are respected through road-kill prevention, wild animal rescues, and protection activities. A surprising miracle to save a dying life on a road has already started.

story

02



Korea Road-kill Prevention Association (KRPA)

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Efforts to Prevent Road-kills and Protect Wild Animals

As a part of nature, our land’s wild animals have the right to lead a safe

life. Based on that creed, Korea Road-kill Prevention Association hopes

to contribute to the making of policies and environment where people

and animals coexist in nature by protecting wild animals. The associa-

tion’s major responsibilities include but are not limited to: investigating

wild animals and current status of road-kills; securing proper ecologi-

cal paths; feeding and preserving wild animals; rescuing wild animals;

restoring natural-ecological resources such as endangered species;

conducting road-kill prevention education and campaigns, etc.

In 2013, the foundation year, the very first activity was road-kill moni-

toring for major national highways in Youngnam region. Members

held investigations directly in major road-kill black spots twice every

month. Data from the investigations are to be stored as database and

be utilized as important data to install ecological paths and set up

countermeasures to prevent road-kills, etc. Also, KRPA conducted road-

kill prevention safe driving campaigns to alert vehicle drivers and give

them a sense of responsibility. In addition, it had an acorn-preservation

campaign to preserve wild animals’ food, and made keychain-shaped

campaign items, which can be hung in backpacks, and distributed 3,000

of them to hikers. KRPA hopes that a campaign that targets hikers

becomes an effective method to preserve wild animals’ food in forests.

Furthermore, KRPA held a wild animal feeding event in a nearby area of

Ulsan’s major habitat for migratory birds, in order to help wild animals

prepare for winter as it would be hard for them to find food in cold win-

ter weather. KRPA also had an investigation on the ecology of wild ani-

mals’ food in Baek-un Mountain area of Uljoo-gun, Ulsan-city in order

to have a more accurate understanding of their food, and made food

samples by collecting 300 species of every wild animal’s food. The food

samples will become important learning materials for many people to

understand wild animals’ food ecology.

Major Activities of Korea Road-kill Prevention Association

Investigation Activities

Road-kill Investigation Activities

Rest-In-Peace Project for Road-killed Animals

Wild Animal Monitoring

Road-kill Report and Cooperation with Related Institutions

Prevention Activities

Installation of Road-kill Prevention Signs

Road-kill Prevention Training to Drivers

Road-kill Prevention Safe Driving Campaign

Ecological Path Securing Activities

Rescue Activities

Wild Animal Rescue Activities

Poaching Detection Activities

Expansion of Life-Respect Movements

Protection Activities

Acorn Preservation Campaign

Wild Animal Feeding in Cold Weather

Nest Building Activities

Wild Animal and Plant Restoration Activities

Education/Publicity Activities

Road-kill Experience Team Management

Anti-fur Campaign

Road-kill Photo Exhibition

Road-kill Character Production

Road-kill Campaign using

Scratch-free Pads



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Korea Road-kill Prevention Association (KRPA)



Dreaming for a Beautiful Coexistence of Humans and Wild Animals

Korea Road-kill Prevention Association (KRPA) plans to conduct more

vigorous activities in 2014. It will activate road-kill monitoring even

more and rescue animals that are hurt or are falling behind by orga-

nizing a wild animal rescue team. KRPA will also promote an acorn

preservation campaign, acorn moneybox distribution project, and wild

animal food preservation, and plans to hold a road-kill photo exhibi-

tion and road-kill prevention photo/poster contest. Furthermore, it will

continuously have a road-kill prevention safe driving campaign for

drivers, and will work with more employees and citizens together by

expanding membership.

Hyundai Motor Company (HMC) will provide unlimited support and co-

operation for KRPA’s activities to be successful. It will lend support for

wild animals to secure free rights to passage and stay away from road-

kill threats, and all humans and wild animals to gain safe roads. HMC

will try its best to help humans and wild animals coexist well by taking

a step forward from road-kill prevention to a life-respect movement

that protects the dignity of all life.

Guideline for Membership Registration at Koraea Road-kill Prevention Association

Please participate in saving

wild animals’ lives.

Korea Road-kill Prevention Association homepage:

krpa.co.kr

* Please give a corns back.





http://krpa.co.kr


●

Chang-hee Kang

STANDING REPRESENTATIVE OF KOREA ROAD-KILL PREVENTION ASSOCIATIONDEPUTY GENERAL MANAGER, ENVIRONMENT TEAM, HYUNDAI MOTOR COMPANY ULSAN PLANT

‘Korea Road-killPreventionAssociation,’where all People and Animals Hope for Safe Roads

W ild animals ar e also com muni t y member s o f nature like humans. Unfortunately, in a country with 100,000km of roads, 17 million cars, and the highest rate of road in the world, 300,000 wild animals per year die of car accidents nationwide. Chang-hee Kang, Deputy General Manager of Environment Team in Hyundai Motor Company Ulsan Plant as well as the Standing Representative of Korea Road-kill Prevention Association is working to establish policy alternatives that will help prevent wild animals from being forced to die; he is also to expand consensus on road-kill pre-vention by encouraging citizens’ and drivers’ sympathy and participation at the same time.

Interview






1

2

“Korea Road-killPrevention Association’s

ultimate goal isto make a world

where people andwild animals can all live

safely togetherby having more people

participating inroad-kill prevention

than now. ”

To make a safe environment for all peo-ple and wild animals, Hyundai Motor Company (HMC) founded Korea Road-kill Prevention Association for the first time as a domestic corporation.

So far, Ulsan plant has been trying hard to restore the lo-cal ecology since 2005. While continuously carrying out its projects in environment and ecology field, it faced the severity of road-kill problems. Road-kill is not an issue that can be solved by an individual effort. Thinking that everyone’s participation was needed to prevent road-kills led to making the association. We had faced many difficulties until its establishment, but could do so suc-cessfully and have conducted activities so far thanks to active support by HMC Welfare Support Team.

KRPA has have various activities such as road-kill monitoring of major high-ways in Youngnam regions, a wild animal feeding event in a nearby area of Ulsan’s major habitat for migratory birds, road-kill prevention campaigns, etc. Until now, you have contributed to road-kill prevention projects through many activities from every area, such as investigation, rescue, protection, publicity, etc.; which one was the most impressive activity among them?

HMC is the first among domestic cor-porations to recognize the road-kill problem and give support. Its support to Korea Road-kill Prevention Association is evaluated to have pioneered a new automobile-related social contribution field. How do you think about HMC’s such attempts? I also wonder about KRPA’s direction from now on.

When founding KRPA at first, I looked up cases studies of road-kill prevention association at home and abroad. However, there was none that focuses only on road-kill prevention activities. Korea ranks number 1 in the rate of roads in national territory. Korea is probably the only country to have Road-kill Prevention Association throughout the world. It has already been a year since it was founded. I feel very proud that has pioneered a new social contribution area but feel very responsible to do better. I have continuously had road-kill prevention activity campaigns, which have picked up a lot of inter-est on road-kill prevention as inquiries for branches keep coming in from large cities such as Asan, Busan, and Gwangju. The most important thing right now is to devel-op more capabilities of the association, inform road-kill prevention throughout the country, and encourage more participation by citizens and drivers. We need a means of communication to share concerns on ‘what prevention activities we can develop.’ Through that, Korea Road-kill Prevention Association’s ultimate goal is to make a world where people and wild animals can all live safely together by having more people participating in road-kill prevention than now.

We had a ‘nest-building’ event in April. It was an event to raise awareness of wild animal protection for HMC employees and Ulsan citizens, and received great re-sponses as 60% of the total of 300 participants were ordinary citizens. Participating families made nests to-gether, and the finished nests were installed in Solmaru-road area in Ulsan which is frequently used by many citizens. These seasons were made in appropriate size for spawning for mountain birds that have spawning season from April to July; the nests could not be any better for the birds and played a role in increasing the number of mountain birds. Above all, I think the event was a good opportunity for the participating families to gain a sense of accomplishment by participating in an activity to protect wild animals and become more aware of them. Meanwhile, ‘Poster and Photo Contest for Road-

kill Prevention’ was held in May. 26 works were selected among a total of 300 participants’ works. As for the contest, I thought it was very appealing that we could inform the problems and severity of road-kills at once through posters and photos. The two activities above could encourage citizens’ participation and raise aware-ness of wild animal protection.

1,2 Acorn Preservation Campaign with Employees

and their Family Members






1

2

1,2 Kids Hyundai homepage for Useful

Information and Learning Materials

Hyundai Motor Company’s representativechild brand, Kids Hyundai was born

Hyundai Motor Company (HMC) has continuously held child traffic

safety campaign as a part of ‘Safe Move’ activities to establish an

enjoyable and safe traffic culture. Since 2008, HMC has run ‘Happy

Way Drive Campaign,’ linked with love-environment campaign, to

help children to grow achieving their dreams in a safe and healthy

world. In 2013, HMC newly established its representative child brand

‘Kids Hyundai,’ developed by establishing social contribution activi-

ties for children. ‘Kids Hyundai’s major program is ‘Happy Way Drive

Campaign.’ It meets children with various programs such as ‘Children’s

Safety Quiz Contest in Korea,’ ‘Children’s Safety First Experience

Expo,’ provision of school bus boarding protectors, and crosswalk

mats, Children’s Green Country Drawing Contest in Korea, etc. Such

programs are being very effective in that they provide traffic safety

and love-environment knowledge and experiences to children, and

improve teachers and adults’ awareness of safety and environment

and raise their application. HMC runs Kids Hyundai homepage and

website to offer fun and useful information and learning materials.

Information on cars such as automobile history, manufacturing pro-

cess, future technology, etc. suitable for children’s level, ‘Happy Way

Drive Campaign’ and other social contribution activities for children,

and information on contests held with related institutions can be

found on the website. By providing organized learning materials on

safety and environment for preschoolers and elementary school stu-

dents to use, Kids Hyundai is gaining great response from children,

parents, and teachers.

Meet Kids Hyundai in Various Ways

Homepage kids.hyundai.com

Blog kidshyundai.tistory.com

Twitter twitter.com/kidshyundai

YouTube www.youtube.com/user/kidshyundai

Facebook www.facebook.com/kidshyundai



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Kids Hyundai

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03

A WORLD WHERE CHILDREN GROW SAFELY AND HEALTHILY

Children, the protagonists of the future, have the right to grow safely and healthily. However, our society, putting ex-penses and efficiency first and having neglected safety, is hugely lacking conditions to protect and take care of children from all kinds of accidents and incidents. As a global corporate citizen and an automobile company, Hyundai Motor Company (HMC) feels responsible and has been putting diverse efforts to create a safe society and clean environment to pass on to the future generation. However, it knows well that it has more tasks to do from now on. With the name Kids Hyundai, HMC will more systematically and strategically take a lead in creating a new world where children can live safely and healthily.



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Kids Hyundai


http://kids.hyundai.com

http://kidshyundai.tistory.com

http://twitter.com/kidshyundai

http://www.youtube.com/user/kidshyundai

http://www.facebook.com/kidshyundai


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1

Child Safety through QuizzesLet’s Enjoy Learning about Safety

Hyundai Motor Company (HMC) worked very hard and did many re-

searches to figure out what fun and easy ways children could learn

about safety there would be. It wanted to provide opportunities for

children to think and learn about safety, and for families and teachers

to promote safety awareness. Then, HMC thought of a quiz contest

that children, parents, and teachers could all participate together. That

was how ‘Children’s Safety Quiz Contest in Korea’ started in 2009.

In 2013, the 5th contest had its preliminary rounds through online web-

sites with three divided sections: higher graders of elementary school

students, lower graders, and preschoolers. The preliminary had 40

questions from 9 safety areas—traffic, life, kidnapping/missing child,

sexual violence, fire, disaster, cyber, play, school safety, etc.—to be

solved in 40 minutes. In this preliminary that was held from March 25th

to April 16th, a total of 11,200 children participated from the entire

country. With the individual preliminary, HMC conducted ’30 BEST Safe

Classes,’ in which each school class unit participates, to be used as a

safety learning material in education sites.

In the final round that was held in Seoul Kids Auto Park and Gwang-

naru Safety Experience Hall on April 28th, 100 children who passed the

preliminary competed their knowledge on safety for ‘Safety Quiz King.’

With certificates for children with excellent results in the final round,

scholarships were given to lower graders, opportunities for overseas

safety culture to higher graders, and all participating children received

safe child awards.

1,2 5th Anniversary of ‘Children’s Safety Quiz Contest in Korea’ in 2013

3,4 ‘Children’s Safety First Experience Expo’ with various Facilities and Programs

11,200 peopleNumber of Participants

Number of Website Visitors 2,790,000 people

2013 Children’s Safety Quiz Contest in Korea



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Kids Hyundai



3 4

Through various safety experiences,I’ve become a smart safety-first child

In terms of child safety, knowledge in head is important but hands-on

experiences are especially helpful. Training through such hands-on ex-

perience play a crucial role in dangerous situations. In order to provide

various safety experience opportunities to children, Hyundai Motor

Company (HMC) has held ‘Children’s Safety First Experience Expo’ since

2012. It is the biggest safety expo in Korea where children can directly

experience and learn diverse facilities and programs on safety, and any

child in elementary schools or younger can participate for free.

‘The 2nd Children’s Safety First Experience Expo’ that was held for

three days from February 21, 2013 drew about 12,000 participants and

gained huge popularity. The expo had an experience hall, exhibition

hall, and play hall to present about 30 of various safety experience

programs. Through experiences such as traffic safety, fire drills, actions

during disaster/calamity, safe driving experience, how-to-use-a-fire-

extinguishing, missing child/kidnapping prevention puppet show, safety

education videos, etc., children could learn safety knowledge and train-

ing that are necessary in daily life in enjoyable ways.

Meanwhile, Kids Hyundai ran a program for children to learn 5 safety

areas they must know and issued children’s safety first certificates to

those who completed the lessons on Children’s Safety First website.

In daycare centers and kindergartens, safety learning materials were

utilized for preschoolers to learn before school and elementary school

students to submit as winter break homework. By pushing it as a re-

quired safety education course, HMC plans to develop Children’s Safety

First as Korea’s representative child safety program, so that children and

parents directly learn and experience about safety together.

400,000 people

12,000 people

17,000 people

Number of Participants

Number of Exhibition visitors

Number of Safety First Certificate Issued

2013 Korea Safety First Experience Expo



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Kids Hyundai



1

2 3

1, 2, 3 A Safety Protector of School Buses, ‘Wings of Angel’

4 Children Drawing Green Country They Dream

5, 6 ‘Children’s Green World Drawing Contest’ in Great

Responses Every Year Wings of Angel to ensure school

bus safety were hung

Wings of Angel to ensure school bus safety were hung

More than 100,000 cases of child traffic accidents occur in our country

every year. Among them, many accidents occur particularly during com-

muting hours on weekdays. In order to protect children from commute

traffic accidents, Hyundai Motor Company (HMC) donates ‘Wings of

Angel,’ school bus boarding protectors, to daycare centers, kindergar-

tens, and other nursery facilities across the country.

Wings of Angel are foldable safety devices made of sponge and work

automatically with opening or closing of a door after it is attached

to a vehicle door. School bus drivers or other drivers can easily check

whether the vehicle door is opened or closed, such that traffic acci-

dents arising either from not being able to see the children boarding or

driving with doors open can be prevented. Since October 2008, HMC

started making donations to facilities for severely disabled children,

and provided wings of angel not only to regular daycare facilities

but also to disabled child care center in 2010 and to night childcare

kindergartens. Since 2011, with the Ministry of Public Administration

and Security, HMC has been donating wings of angel to educational in-

stitutions that completed child school bus driver training, and donated

about 9,700 of them to child care facilities all over the country.

Furthermore, mother safety instructions of the Citizen’s Coalition Safety

directly visit the donee daycare centers and kindergartens and conduct

‘On-the-go Traffic Safety Visiting Education’ This education give easy and

fun explanations about child traffic safety, offering an opportunity not

only for children but also for teachers and parents to raise awareness on

traffic safety. The daycare centers that wish to install wings of angel can

visit Kids Hyundai website to register stories and apply.

Number of Wings of Angel Donated (2008~2013)

9,700



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Kids Hyundai



4

5 6

Let’s Draw a Green Country with Children’s Pure Innocence

In order to inform children of the importance of environment, Hyundai

Motor Company has been holding ‘Green Country Drawing Contest

for Children in Korea’ every year. The contest is playing a huge role in

instilling hopes in children to preserve our beautiful and green land,

improving the public awareness on environmental preservation, and

expanding practical movements.

Year 2013 marked the 26th contest, in which 100,000 people visited

the drawing contest website and 53,000 children from kindergarten-

ers and elementary schools all around the country participated in the

intense preliminary round. In the final round held on Seoul Nanji Chun

Park on October 13, a total of about 30,000 people, including 10,000

children who passed the preliminary and their families, participated

and made the contest successful. The contest had an individual con-

test, divided into three categories—: kindergartners, lower graders

of elementary school, and higher graders of elementary school—and

a group contest consisting of 10 preschoolers in each group to par-

ticipate. With a theme of environmental protection,’ the participating

children expressed their innocent thoughts about environment. Also,

they spent a great time with their families as they enjoyed a variety

of related events such as environmental art experience programs,

recreations, celebratory performances, etc. Top winners were awarded

with certificates and prizes, and prize-winning works were shown in

an exhibition for three days. In particular, an overseas volunteering trip

and a cultural exploration opportunity were offered to 100 elementary

school student winners and group award winners. They visited China in

November, and gained a more valuable experience by having a ‘Green

Country Mural Painting’ activity, that shows the longing for a green

country coexisting with nature, with Chinese children in Beijing Sorim

Martial Arts School.

2013 Korean Children's Green World Drawing Contest

100,000 people

53,000 people

Total number of visitors to the site(visits)

Total number of participants(children)



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Kids Hyundai



Making the Wish to Find Happiness Come True

‘Looking for Three Leaf Clovers’ is a main program of ‘Safe Move,’ one of Hyundai Motor Company (HMC)’s 4 Moves of Social Contribution Project. It is an activity that brings

everyday happiness to children who suffer from the loss of parents from tragic traffic accident by giving them what they have wanted or granting their wishes. Unlike other sup-

port projects for child victims of traffic accidents that are limited to temporary scholarship grants, Looking for Three Leaf Clovers is special as it also provides emotional support

by granting the children’s wishes. Since the start of the project in 2005, a total of 1,266 child victims of traffic accidents have found small but valuable happiness through Look-

ing for Three Leaf Clovers by 2013.

Every May, Looking for Three Leaf Clovers accepts applicants from children who lost their parents in traffic accidents. Middle and high school students under 18 years of age,

who suffer from severe financial and psychological distress due to the passing or disability of parents by car accidents, can apply. The selected applicants, who pass through

screening, participate in a wish-fulfilling camp during summer vacations and get to fulfill their wishes until the end of the same year. Until 2012, HMC supplied the children

with necessity items and supported desired activities. In 2013, HMC established a 1:1 career mentoring to support their future dreams, not only their current happiness, through

wish-fulfilling. It selected college student mentors to help the children find their dreams, and supported the career mentoring activities such as a 5-month on-field job-shadowing

and meetings with job professionals. Moreover, HMC provided career-related educational expenses to the children and helped them take a step closer to achieve their dreams.

Looking for Three Leaf Clovers has been developed as HMC’s global social contribution campaign and been conducted actively in other countries. So far, HMC has sponsored

supplies, expenses, and activities to grant wishes of children—who lost their parents in car accidents—in many other countries in the Middle East, Africa, Central and South

Americas, and Eastern Europe.

Accumulated volunteers

1,266people

Accumulated fund amount

24.2billion KRW

Looking for Three Leaf Clovers (Korea, 2005~2013)



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Looking for Three Leaf Clovers

FROM EVERYDAY HAPPINESS TO FUTURE HOPES,WE STAY TOGETHER IN JOURNEYTO FINDTHREE LEAF CLOVERS.

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04

A four-leaf clover’s floral language is ‘fortune,’ but a three-leaf clover’s is ‘happiness.’ Happiness felt nearby is much more precious than fortune that comes once in a while. Hyundai Motor Company (HMC) Looking for Three Leaf Clovers started with such simple belief. Children who lost their parents due to unforeseen traffic accidents are suffering from severe financial and psychological distress even after such tragedies. HMC is conducting Looking for Three Leaf Clo-vers, a dream-finding project for those children to dream for a new tomorrow and not lose courage in difficult environ-ments. HMC will be a sound supporter for the children’s journey to find true happiness.






Finding Happiness Plus Finding Dreams

In 2013, Looking for Three Leaf Clover for granting wishes of children of those who died by traffic accident continued. For 2013, we have newly

started mentoring program called ‘Finding a Dream’ added on to the existing ‘Finding Happiness,’ which was the wish-granting program. It is be-

cause, as we continued Looking for Three leaf Clovers, we have realized that a long-term support program for granting the dreams and future wishes

of children of those who died by traffic accidents is critically needed. While ‘Finding Happiness’ sought to bring happiness by supporting supplies,

money, or activities that the children wanted to do, ‘Finding a Dream’ helps development of talent and the realization of future wishes to junior high

and high school children who are anxious about colleges and their pathways. After going through strict examinations, we have started the expedi-

tion of Looking for Three Leaf Clover by selecting 80 people for ‘Finding Happiness’ and 20 people for ‘Finding a Dream.’ We have increased the

professionalism by cooperating with ‘People’s Association for Practicing Safe Life’ for ‘Finding Happiness’ and with a professional mentoring NGO

‘A Better World’ for ‘Finding a Dream.’

‘Finding Happiness’ that Realizes One’s Dreams

The participants of ‘Finding a Happiness’ selected in 2013 participated in two days of wish-granting camp that was from July 26th to 27th. We had a fun time by having wish cer-tificate ceremony and wish counseling, as well as water safety education and fun recreation time. From the wish granting activity that was from August to the end of the year, the children wished things like electronic devices, IT devices, furniture, medical supplies, school expense, hospital expense, family trips, etc. Mother chaperons from ‘People’s Association for Practicing Safe Life’ connected each one of the children and granted their wishes.

‘Finding Dream’ for Discovering Talents and Pathways

Children of those who died from traffic accidents are prone to deviation or discouragement in their adolescence because their wants for dreams and pathways might not be realized by their social and economic environments. That is why the helps of senior students who can share their worries and give advice are critical. ‘Finding a Dream’ connected junior and high school mentees with college mentors one on one. Its purpose is to give hopes, increase confidence of the children through continuous mentoring, and to prepare the foundation of independence.






New Change in Looking for Three Leaf Clovers

In order to continue to results of ‘Finding a Dream’ that was done in 2013, we will expand ‘Finding a Dream’ in ‘2014 Looking for Three leaf Clovers.’

Unlike the previous program that granted children’s wishes by supporting supplies, money, and activities, the program will be changed from 2014 to

the program that supports the pathway of the children of those who died by traffic accidents. Eighty people, consisting of forty children of those who

died by traffic accidents and forty college students, will participate in the program and have 1:1 pathway mentoring, meeting with experts in inter-

ested field, field trip to the job site, etc. HMC will actively support the program so that the children of those who died by traffic accidents will search

their pathway and realize their dreams through ‘Finding a Dream’ program.

Selection and Education of College Mentors

In May 2013, we recruited mentors for ‘Finding a Dream’ from college students majoring in subjects related to the pathways of the children. It was so popular that 300 people applied for 20 spots. 20 college mentors, who were selected after three examinations, sought to develop the talents of the mentees and contribute to their emotional stability by searching for their pathways together three five months of mentoring. Prior to this, there were two times of education for the mentors in June and July. This is because the college students need to overcome the worries about mentoring and to have confidence about themselves in order to become great mentors. Through various education programs such as lectures and planning for mentor-ing, the mentors could prepare for their mentoring by learning about the roles of mentors and directions of mentoring.

Wish-granting Camp for ‘Finding a Dream’

The wish-granting camp for ‘Finding a Dream’ was hosted for four days from July 24th to 27th. On the first day, the mentees and college mentors who met for the first time had ice-breakers through recreation and then shared serious thoughts about their pathways. On the second day, they went around downtown Seoul and did a ‘Finding a Dream’ race of completing missions in order to get closer and enjoy their trips. On the third way, they listened to lectures about selection of correct pathway and occupation as well as design of purpose in life along with MBTI personality test, and had ceremony of delivering wish certificate. And on the last day, the mentors and the mentees presented their mentoring plans that they will accomplish together.

1:1 Mentoring for Discovering Dreams

The mentoring done by mentors and mentees were accomplished through ten meetings for five months from August to December. As they performed various activities for finding dreams such as mentee’s pathway-related experience, meeting with experts, job experience, etc., the mentors and mentees came to better understand each other and to have strong bond. Through the mentoring activities, the children confirmed their pathways or modified their directions by seriously thinking about their pathway and having counseling, and as a result, they achieved various performances such as obtaining certificates, entering colleges and majors that they wanted to go, obtaining jobs, receiving awards from various competitions, etc. It had an effect of increasing emotional confidence and improving the relationship with peers. The mentors, too, had improved responsibility and concerns for others, obtained the sense of achievement and emotional stability, and had an opportunity of thinking carefully about their futures. The ‘Finding a Dream’ mentoring done together by mentors and mentees was a precious experience that made everyone to grow together.

Looking for Three Leaf Clover – Expedition for Finding a Dream






At first, I entered Hyundai Motor Company’s website to apply for ‘Finding happiness’ of ‘Looking for Three Leaf Clovers.’ But there was something that was called ‘Finding a Dream’ men-toring so I applied for it with the thought of doing whatever I wanted to do. And after few weeks, as I was hanging out in kara-oke with my friend, I got a call. It was an interview call from ‘Finding a Dream’ mentoring. At the time, the male employee who was interviewing me asked me various questions, but there were a lot that I could not answer well because I was scared and did not have much confidence. By the end of the interview, the interviewer asked me if there was anything that I wanted to say, but I said I had nothing to say because I as-sumed that I would not get accepted. After that, I gave up on the mentoring and decided to lose weight by participating in after-school place during my break, but I was contacted that I got accepted to the mentor-ing program. Honestly, I just had a thought that ‘Why did they choose me? I could not even answer properly. If I go to a mentoring program again, I would not know anyone and there

●

Mentee | Ah Young Kim

would only be young kids. It doesn’t seem fun and it’s going to be annoying!’ But as I met the mentor sister and spent time to-gether with her through various activities in the mentoring camp, I could solidify my dream of becoming a stewardess. And as I did the mentoring activity, I gradually began to open the door of my heart that I had been closing to my mentor sis-ter. At the thought that I had a person who supported me and who trusted in me by my side, my attitude, which was soon to give up on whatever I did, started to change. When my school had field trip activities to various places, I applied whatever they were. Also recently, I partici-pated in the competition of writing personal introduction. At first, I wrote it without much effort because I assumed that I would not be awarded since both first and second graders participated in it. But when my teacher said its content was good and that I might get the award if I make a little more ef-fort, I was reminded of the personal introduction that I wrote with the mentor sister during the mentoring activities. Based on that personal introduction, I modified the content for three days, and finally completed my personal introduction. After writing it without giving up, I had a thought ‘Would I get the reward? I want to get any reward at least so that I can write it in my school record! No, since I put my best effort in it, I should at least get a Promotion Award!’ As a result, I placed third in the competition and got the Promotion Award. After receiving the award, I thought ‘there is nothing impossible when I do everything with my best without giving up.’ Now I have a mindset of doing things without giving up. Since I went through a precious change because of ‘Finding a Dream’ mentoring of ‘Looking for Three Leaf Clo-vers,’ I want to become a ‘Finding a Dream’ mentor if I have an opportunity so that I can change someone else’s life. I will not forget the precious five months.

I realized that there is nothing impossible when I do my best without giving up

Looking for Three Leaf Clovers‘Finding a Dream’ Essay / Awarded essay from the competition






By the time I was applying for ‘Finding a Dream’ mentoring of ‘Looking for Three Leaf Clovers,’ I was a pathetic person who did not know what I should do and what I wanted to do. Now that I think of it, I had many dreams when I was in junior high and in high school. But as I was chased by my grades and college application process, I was in mathematics education major by the time I was 20, and went through my college life mindlessly, thinking that the Employment Examination would become my pathway. But as I was studying for the Employment Examina-tion like other people after graduating, I grew skeptical whether I meant to spend my 20s like this. However, when I wanted to think about another path, I did not know what I truly wanted to do. It was a moment I felt sorry and sad about myself. As I was wandering around like that, an opportunity came for ‘Finding a Dream’ mentoring’ of ‘Looking for Three Leaf Clovers.’ After meeting Ah Young, I began to find a road for my own passion. Before staring the mentoring with Ah Young, the word passion was something that was very distant from me. It

I have rediscoveredmy lost passionand found the three-leaf clovers of my life

is because, before that time, I have been living along with the passing time and by what my parents told me. But in order to become a good mentor for Ah Young and to make Ah Young to achieve her dream, I could not leave passion out. Naturally, I began to think about my passion. By the time I decided to do something else by putting the Employment Examination aside for a moment, I did not have a specific thought. So even at the moments I was applying for various companies to get a job, I wondered if it was really okay for me to apply here, but I just thought I wanted to make it in, wherever it was. Now that I think of it, it was pathetic. Then as I searched for colleges with Ah Young to discover her pathway, I looked back at my major that I had put aside for a moment. Now that I think of it, there wasn’t a time when I felt tired as I studied mathematics education. Rather, I had confidence in my studying and thought good of myself when I solved math problems. Then suddenly I had a feeling that I was thinking something wrong. After that, I started thinking about occupations related to my major, and thought of something that I could enjoy, apart from teaching. It was making math textbooks. Like that, I was gradually discovering my path. Now I am working in a small publishing company that makes math textbooks. Every day, I solve math problems, correct them, and classify problems. When the deadline comes close, I pull all-nighters, but I feel happiness every mo-ment that I am alive. I have an urge to do better and to be rec-ognized. Through the five months of mentoring that I had with Ah Young, I have found the true three leaf clover of my life.

●

Mentor | Ae Rin Lee






●

Mentor | Ran Jung

Mentor and Mentee‘Finding a DreamProject’that ShinesEach Other’s Future

Based on the fact that the flower language of three leaf clover is happiness, Hyundai Motor Company is con-ducting ‘Looking for Three Leaf Clovers’ project since 2005, which grants various wishes for children of those who died by traffic accidents, who have been going through difficult times. From this year, we are conduct-ing ‘Finding a Dream’ mentoring program of ‘Looking for Three Leaf Clovers,’ which provides counseling for college and pathway to children who are currently in junior high and in high school. We have listened to the story of the mentor applicant for this program, which is helping the children to find emotional stability and the ability to prepare for their future on their own.

Interview






I am curious of your motivation for ap-plying to ‘Finding a Dream’ mentoring for ‘Looking for Three Leaf Clovers.’ Why did you apply to this program?

A little before applying to ‘Finding a Dream’ mentoring of ‘Looking for Three Leaf Clovers,’ I found this sentence while reading a book. ‘Even if a person is living in a city of ten million people, if he is afraid of people, that place is a no man’s island for him.’ And at that time, ‘Looking for Three Leaf Clovers’ showed me hope. It seemed like it was telling me that this place where we live was not a no man’s island. I think the most important things dur-ing adolescence is dream, love, and confidence for one-self. And I wanted to participate in finding them ‘togeth-er.’ In one year, the occupation that parents preferred the most was said to be ‘government employee.’ Many college students prepare their occupations regardless of their talents in order to find occupational stability. It is easier to accept the reality rather than to find dreams. I was confident that I could nurture my dreams together in the process of finding the dream for my mentee. And it actually happened.

Before the ten meetings, you have begun your mentoring activities after completing mentor education process and camps. How did these education process and camp help you?

There were some inspiring lectures during the mentor education. One lecturer said this. “The best learning is experience. We just have to open up various experienc-es. Then abilities will follow.” At the time, I just felt this ‘power of experience’ with conscious, but as the number of the mentoring increased, I could feel that power with my body. Every time I did new activities, I could discover Jinhan’s new aspects and talents. In fact, in the limited time of ten mentoring, I had an urge to do more things. But I always consulted with Jinhan to set the range and the depth of experience, and that is why all experiences were interesting and beneficial. I think the attractive part

of mentoring is that it is possible to see mentees grow tall despite time limits. Standing to witness that change is a great ‘experience’ for mentors as well. All mentor educations become truly meaningful when they are used within mentoring.

What was the most memorable activity that you did with your mentee (Jinhan)?

Each mentoring was inspiring. The characteristics of mentoring was having different experiences every day and meeting new world through those. But when I have to choose the most memorable activity, I’ll choose ‘visit-ing law school.’ It’s because the satisfaction of a men-tor is bound to be influenced by the satisfaction of the mentee. ‘Vising law school’ was an activity with which Jinhan was highly satisfied. You must go to law school in order to become a prosecutor, and it seems like he learned and realized much from the students who are actually in that process. But apart from this reason, this mentoring was very meaningful to me.

How did you change through ‘Finding a Dream’ mentoring of ‘Looking for Three Leaf Clovers’?

A lot of things happened. First, I could have a new perspective of looking at the world through various experiences. I was sometimes Jinhan’s big sister, and sometimes felt like I was going back to middle school as I was listening to his concerns. Second, I became a more meticulous and a responsible person. Preparing ten mentoring gives a sense of responsibility since it is being responsible for Jinhan’s ten days. Although I sometimes had much stress as I meticulously went over planning, execution, and financial tasks, I ended of forming good habits. Third, I felt the power of talent, which is small but precious. My major is Korean, which Jinhan finds hard. During the school examination period, I helped Jinhan’s studying, and because he followed me well, his grade could improve. Fourth, I learned the preciousness of each day. Jinhan said that he found his

dream through the ten mentoring. His personality has changed, his weekends have changed, and his attitude for preparing his dream has changed. These are gifts that we received as a result of spending our ten days wisely. And these gifts became reasons that I should spend each of my life in precious ways. Fifth, I realized that finding dream is done in every moment of our lives. “I want to help poor people and want to make a just society.” Through the mentoring with Jinhan, I learned that although this might be an innocent and a simple beginning, dreams might have been being realized each moment when we cherish that mind.

Although you have made sufficient preparation through mentor education and mentoring camp, you probably have felt some lacking points or pride after completing the activities.

The pride of a mentor comes from the attitude of the mentee. These are the attitude of treating the mentor, the attitude on dreams, satisfaction of the mentee, etc. At the fifth mentoring, we wrote about introducing each other as the mid-term evaluation. At that time, Jinhan wrote this sentence at the end. ‘When I go places with Jungran teacher, I naturally feel happy. Jungran teacher is truly a good teacher who gives smiles to people.’ He says that I am funnier than a comedian, and I felt really happy whenever I heard that. Making a dream will be enjoyable only when the process of finding that dream is enjoyable. I believed that if Jinhan thinks the mentoring is enjoyable, he will make it to the end even when the mentoring ends. Despite that, I had some lacking points. The duration of ten times felt a little short. There were some activities that I had to give up although I wanted to do them. Although our purpose was to do important activities in a limited period, I inevitably had regrets.

Please tell me how social contribution activities like ‘Finding a Dream project’ of ‘Looking for Three Leaf Clovers’ influ-

ence those who want to do volunteer activities.

Social contribution activities conducted by corporations provide opportunities for college students and young adults to have new experiences. Positive activities give good effects to the world and are important experiences to oneself. You can meet a new world like me. ‘Looking for Three Leaf Clovers’ is one of the ‘new world’ that I met as well. Meeting with a middle school student, planning ten weeks, and finding dreams together are not experiences that anyone can do. Even though I am merely in my mid-20s, I really want to say this. “If you have an opportunity, go out to a wider world whether you walk or ride airplane.” Even though I am still in the process of learning, there was always a better me today than compared to yesterday in the pro-cess of learning.

“I was confident that I could

nurture my dreams together

in the process of finding the

dream for my mentee.”






3 4

1 2

Another Future Begins in Grassland

The desertification of China is worsening every year. The increasing desert causes yellow sand,

which influences South Korea as well. The area that becomes desert every year in Asia such as

China and Mongolia is 3,500km2, which is six times the area of Seoul. The vicious cycle of grass-

lands and forests disappearing due to excessive grazing, cultivation, picking of medical plants,

climate change, etc., leading to drying of water which in turn causing desertification the shelters

of life is continuing to happen. In order to provide help to preventing desertification of China,

Hyundai Motor Company (HMC) is conducting ‘Hyundai Green Zone China’ since 2008.

Hyundai Green Zone China project is conducted in the region of Chakanor, Neimeng-

gu, which is a representative region of China’s desertification. Chakanor, which was

a giant lake that was divided into the east and the west, has been almost dried up,

becoming a dry desert. In order to make this into a green grassland, we have planted

Gambong, an annual halophyte, which grows well even in alkaline soils, in the

region of western lake in order to make this into a green grassland. Also, we have

conducted sand-protecting barrier task by making walls with tree branches so that

the grass seeds will not fly off by wind.

HMC provided a total of six million yuan to the first project from 2008 to 2012. This

project was especially meaningful because numerous people participated as volun-

teers. In Korea, Happy Move Global Youth volunteer team had visited every year and

volunteered, and the employees of the Chinese corporate body as well as Chinese

citizens and college volunteers chose to volunteer as well. As the hearts and sincer-

ity of volunteers, who have been planting grass seeds silently through sweltering

heat and rough sandstorms, gathered together, the desert gradually began to turn

into a grassland.

After the first project, which was the world’s biggest single grassland construction activity, 50 million m2 of land, which was 60% of the area

of the western lake, has revived as green grasslands. Lizards and insects that live in grasslands have returned as well, proclaiming the happy

news of ecological restoration. In the future, the second project, where we will plant perennial plants useful for preventing desertification,

such as seepweeds, will be continued until 2017. We expect that, as grasslands expand and the ecology is revived, the lives of the residents

who live there will be improved as well. Moreover, it is expected to play a huge role in preventing the yellow dust in China and Korea.

China Inner Mongolia

1 Before constructing grassland in Chakanor region of Inner Mongolia

2 Chakanor region of Neimenggu, seen from the space

3,4 Volunteer activities for grassland construction by Happy Move global youth

volunteer group



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Green Activities for Healthy Future Green Move

GREENSTAR EARTHHAS RETURNED TO THE BLUE AND BRIGHT FUTURE

story

05

A desert is changed to a green grassland and a wilderness is nurtured to a rich forest. A butterfly is returned to the world, and streams of river are made to be clean again. The activity that Hyundai Motor Company (HMC) is doing with the name of ‘Green Move’ might be something slower and more difficult. Restoration of ecological world does not hap-pen fast or is completed by the hands of one or two people. That is why HMC does not hurry nor give up. As many people make efforts by putting their powers together with a long-term perspective, trees, butterflies, and rivers gradually begin to give positive answers. With the courage that comes from those answers, HMC starts on the road once more. It moves to the old future of the green star Earth where humans and nature live with harmony.






1

2

Hope, Growing Taller in the Teak Tree Forest

Forest, which is a treasure of life, is a precious resource that makes numerous lives of plants and

animals, including humans, rich and clean. If forests, which has infinite environmental, economic,

and cultural values, are destroyed, various problems such as extinction of animals and plants,

global warming, air pollution, worsening of water quality, and intensification of natural disasters

occur. That is why it is necessary for sustainable human life to plant trees and nurture forests.

The effort to protect environment and improve the lives of residents through forest is being

conducted actively in India. Beginning in 2011, Hyundai Motor India Foundation ‘GO GREEN

HYUNDAI’ project for creating teak tree forest in wilderness with ‘TIST India,’ a local NGO. This

business is a business that seeks to maintain and manage trees by planting teak tree seedlings

and not logging out for ten years through agreements with 282 rural families in the regions of

Thiruvallur and Kanchipuram. It is an environmental business with new dimension where the lo-

cal residents take care of all processes from planting and nurturing seedlings to harvesting.

After planting 100,000 trees in 2011 and 50,000 trees in 2012, the residents planted a total of

200,000 trees by planting another 50,000 trees in 2013. Teak, which grows a lot in Southeast Asia

including India, is used as various ingredients and components for cooking, ships, automobiles,

architecture, furniture, sculpture, etc., because it does not expand or contract well, does not twist

or split, is easy to manufacturer, and is resistant against disease and insects.

Construction of forests has led to improvements of soil and underground water quality and has cleaned the air. After the

period of contract, all trees and the crops from the trees become properties of contracted rural families, which will provide

a huge help for stabilization of lives of local residents. This project is expected to have a beneficial impact not only for

conservation of nature and development of local economy but for preventing global warming as well. Hyundai Motor India

Foundation also obtained CERs exchange through this business. It is indeed a good business for all of local community,

HMC, and the Earth. We are waiting for the teak trees to grow tall and become green hopes of the Earth and bright smiles

of the local community.

1 Teak tree forest that is growing taller with a green hope

2 ‘GO GREEN HYUNDAI’ project that is becoming a bright smile for

the local community

India






21

1 Appearance of the Sericinus montela Butterfly, recovered from the threat of extinction

2 Eco Experience Center where children can experience the preciousness of nature

Sericinus montela Butterfly Flies Vigorously Once More

As air pollution is worsening and climate change is happening at a fast rate because of various

developments, the numbers of animals and plants around us that are disappearing are continuing

to increase. Every year, there are news that many animals and plants on Earth are in the threat of

extinction. Only in Korea, the number of wild animals in the threat of extinction selected by the

Ministry of Environment is 246 species.

With the name of ‘Hyundai Green Zone Korea,’ Hyundai Motor Company (HMC) has consistently

conducted activities for protecting natural ecological resources including animals and plants that

are rare or are at the threat of extinction. So far, we have engaged in activities of supporting

protection activities of red-crowned crane, blackfaced spoonbill, barberry shrub, and quillwort,

discharging fry such as Japanese mitten crab, Korean rose bitterling, and Unio douglasiae, eradi-

cating harmful naturalized plant, and protecting local old big trees. The restoration of Sericinus

montela Butterfly is our special representative businesses in which we devoted our resources.

Since, 2005, we have started the restoration Sericinus montela butterflies that faced threat of ex-

tinction by the destruction of habitats in the process of industrialization and urbanization. Follow-

ing the breeding 2006, pupas were recreated in 2007, ultimately achieving successful restoration.

In order to not just stop at the stage of restoring habitats but to let children and local residents to

experience the preciousness of nature living with butterflies, we have constructed Eco Experience

Centers with optimal conditions for Sericinus montela butterflies to inhabit in five regions of Ulsan,

Jeonju, Asan, Hwasung, and Busan. In Eco Experience Centers, all processes from birth of butterflies

to maturation from spring to autumn can be observed vividly. Sericinus montela Butterfly festivals

are hosted in the period of butterfly molting. In 2013, we created educational material for tailed silk

butterfly so that more people would pay attention to preserving natural ecological resources.

Hwasung Eco Green Center

Asan Sinjungho Amusement Park

Asan Youth Education Culture Center

Jeonju Natural Ecology Museum

Jeonju Zoo

Busan Children’s Grand Park

Ulsan Wildflower Learning Center

Ulsan Taehwagang Park

Sericinus montela Butterfly Eco Experience Center

You can get a more detailed information in Hyundai Green Zone website.

Hyundai Green Zone www.hyundai-green.com

Korea

Through the restoration of Sericinus montela Butterfly, HMC obtained

precious lesson and experience that combining the strength of cor-

porations and local communities can lead to restoring animals and

plants that are disappearing and being forgotten. Sericinus montela

Butterflies that might have disappeared from the Earth forever; we

will consistently give attention and sincerity in the future so that they

would continue to flap their wings for a long time. In addition, we will

conduct multidimensional efforts in protecting animals and plants that

are rare and are in the threat of extinction by cooperating with local

communities and related institutions.





http://www.hyundai-green.com


1 2

3 4

1 1-Company on nurturing 1-Stream, in cooperation with

private, public, and corporate bodies

2 Onyangchun stream that is utilized

as a space of ecological learning

3,4 Onyangchun Eco Park that is being used for improvement

of water quality and as shelters for residents

River of Life, Flowing Clean through the Fragrance of Flower

Focusing on the sites of production plants, Hyundai Motor Company (HMC) is actively conducting ‘1-Company on

nurturing 1-Stream’ by establishing cooperative system between private, public, and corporate bodies along with en-

vironmental organizations and institutions in the local community. It is our goal to improve water quality of streams

and restore water ecosystem in order to preserve environment and increase the quality of life for local residents.

From 2012, Asan plant of HMC started creating ecological park, a hydrophilic cultural space, through cooperation

with city of Asan and the Saemaul Center. In 2012, we planted water-purifying plants in the space of 1,980m2 around

Onyangchun, which had problems with water quality, and constructed ecological park that can be used as shelters

for residents as well as ecological learning space.

In 2013, we planted 13,000 water-purifying plants including Rus-

sian iris in the Onyangchun soil of 1,650m2 and constructed a second

ecological park. In addition, we conducted water-purifying activities

in Onyangchun and Gokgyochun once a month. In October, we hosted

Onyangchun Nurturing Event through cooperation with private/public/

corporate bodies and discharged 40,000 braised carps, native fish, and

threw in EM soil balls. EM soil balls are soil lumps created by battering

microbial enzyme fermented broth and red clay and have outstanding

effects for water purification and odor elimination when thrown in

polluted streams. Results of these efforts are showing as the water

quality of Onyangchun is gradually improving. In 2014, we plan to make

a third ecological park in Onyangchun.

From 2013, Asan plant is also conducting ecological restoration business in Geumgang river basin. From May to November, it conducted water

ecology restoration business in Guil marsh which is near Okchon delivery factory. We constructed Ssamji Park in Guil marsh and consistently sup-

ported EM soil balls for water quality management. Also, in order to expand the participation of local residents, we distributed eco-friendly products

such as organic insecticide and detergent, and purchased organic agricultural products to support disadvantaged groups. In addition, we supported

consulting and education for constructing green villages. In the future, we plan to continue providing environmental education and organic product

support for local residents.






An Amazing Story of Miracle in ChakanorMeet Social Children’ Story <John Green and Giant Grass Seed>

Changing the dry lake in Chakanor into green grassland is a miracle

that was accomplished by beliefs and efforts of many people. It is a

result of the sweats of one thousand Happy Move Global Youth Vol-

unteer Group volunteers, Chinese volunteers, and related people in

various fields who sympathized with the philosophy of Hyundai Motor

Company (HMC) on ecological restoration for five years without being

discouraged by hot weather and dry winds. HMC wanted to share this

beautiful story with more people. That is how <John Green and Giant

Grass Seed> came about.

John Green who lost his dad by yellow sand, fairy Happy Move who

helps John Green, and the blue fairy who helps them in needed mo-

ments are the main characters of this story. The reason that this

story is special is that this is world’s first social children’s story. This

is world’s unique children’ story by selecting netizen’s ideas through

Facebook and by adding the imaginations of forty selected social writ-

ers. We obtained explosive supports from numerous netizens as we

completed the story one by one. The fun and inspiring story unfolding

in grassland by John Green, Happy Move, and the blue fairy, why don’t

you come see it yourself?

Social Children’s Story

www.facebook.com/johngreenstory

John GreenAndGiant Grass Seed





http://www.facebook.com/johngreenstory


SHARINGTHATBECAME A HABITVOLUNTEERTHAT BECAME A DAILY LIFE

story

06

They collect a part of their wages to make funds and go see their neighbors by giving up their sweet oversleeping on weekends. They display their unique talents that they prepared to the maximum. To the employees of Hyundai Motor Company (HMC), shar-ing has become a habit and volunteering has become a party of daily lives. Participations of families are continuously increas-ing and the methods of volunteering are developing every year. In 2013, 129 volunteering groups in business sites throughout the country visited estranged places, including related institutions, in each local community and disadvantaged people to share their hearts and deliver hopes. As bright smiles appear in the neighbor’s faces and energies are added to the society, the em-ployees of HMC become elated as well. It is because the emotional reward through donation and the joy through volunteers have now become precious happiness that cannot be missed.

Number of activities

165times

Number of volunteer service

455times

Number of participants

1,433people

Participation status of 2013 H-Volunteer Designer

1,3,5 1-Company on 1-Village rural love volunteering

activities by employees

2,4 ‘H-Family Volunteer’ conducted together with families

of the employees

6 ‘H-Family Workcamp’ that communicates

with foreigners

Volunteering Activities are Developing in New and Fun ways.

Volunteering activities of our employees are evolving as time passes.

The ‘H-Volunteer Designer’ program,’ which started in 2011, shows this

change well. When the employees become ‘designers’ of the volunteer-

ing activities and submits plan reports on volunteer targets, activity con-

tents, time, etc., we select volunteers every month through evaluations

ad provide budgets as well as mentoring of professional organizations.

This program is receiving huge welcomes from our employees because

it can make up for the lacking points of regular visiting volunteers to

related institutions which have limited volunteer targets and time while

fulfilling the desire for volunteering activities. In 2013, we have fulfilled

volunteering activities that we have planned, such as visiting and repair-

ing automobiles of disabled people, supporting women who have migrat-

ed for work and marriage, providing free food for lonely senior citizens,

providing environment education for senior citizens, donating talents,

supporting social welfare, and conducting home repair of love. In 2014,

we plan to improve the program by introducing activities in team units.

‘H-Family Volunteer’ program where all the employees participate together

will be conducted in various ways as well. In 2013, we have shared warm

hearts by spending time with disabled children who use Hanuri Information

Culture Center, which is a welfare center for disabled people. We had four

times of fun experiences in one year such as cooking competition, donation

of sticks with a dragon, knot experience and natural dyeing experience,

making quilts, Running Man game and fun sports event, making natural

products, group domino games, etc. This is settling as the representative

family volunteering activity of our company because participating families

are increasing and the contents are growing rich every year. In 2013, there

was a new change to the family volunteering activity. The ‘H-Family Work-

camp’ program, in which employees, families, and foreigners do volunteer-

ing activities together along with experience education and international

communication, has opened.

In October 2013, families of our employees and foreigners volunteered in

local regions, experienced farming, picked up trash in Dong-river, and joined

in World Food Festival. It was a very meaningful volunteering activity that

promoted communication with family members and foreigners.

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◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Local Community Welfare Programs

Local Community Welfare Programs

Volunteering TogetherVolunteering Together



1,2 Ulsan Plant, family volunteering activities that share warm

hearts with families

3,4 Ulsan Plant, continuous volunteering activity of ‘1-Company

on 1-Village Rural Love’

5 Jeonju Plant, employee’s foreign volunteering activities

that transcends national boundaries

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◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Local Community Welfare Programs

Volunteering Together



Number of participating employees for 1-person 1-volunteering campaigns in Ulsan factories on weekdays (June~December, 2013)

4,557people

Number of beneficiaries of Jeonju Plant Chile volunteering activities

410people

Number of beneficiaries for Engine of Hope science class of Jeonju Plant

1,309people

We have started volunteering activities on weekdays with ease.

Ulsan Plant has continuously conducted volunteering activities where

employees voluntarily participated along with social contribution

activities in various field for the development of local communities. In

2013, the employees have shared warmth by participating in various

volunteering activities such as home repair of love, 1-Company on

12-Villages, volunteering on connected organizations by the business

department, talent donation, etc. Participation of family members as

well as the employees have increased so there were more sights of

children holding on to the hands of their parents and visiting neighbors

who need help to do volunteering activities.

In 2013, there was a big change in the volunteering activities of the

Ulsan Plant employees. There has been more employees who do volun-

teering activities because of ‘Weekday 1-person 1-volunteer campaign.’

This is because they could participate in volunteer service using the

leisure time in weekdays that has increased by the enforcement of 2

consecutive alternation policy on weekdays. The ‘Weekday 1-person

1-volunteer campaign’ was conducted into two areas – ‘effort service’

where anyone can participate without technical knowledge such as

helping the workforce and ‘professional field’ which need professional-

ism such as papering, balloon art, hands and feet massage, magic, etc.

The employees that applied for professional field received profes-

sional training for some time from volunteering activity center of the

city of Ulsan and conducted volunteering activities in the form of

talent donation for low-income classes, facilities for senior citizens,

local children center, etc.

The number of employees who have completed professional training

from June, 2013 to the end of the year is 300. The employees had high

rates of satisfaction because they could utilize their leisure time and

donate their talents through professional knowledge during weekdays.

In the future, Ulsan Plant plans to extend the program of nurturing pro-

fessional volunteering workforce that can be done with spouses such

as oral narration, smile therapy, sign language songs, etc.

From inside the country to foreign countriesThere is no boundary in sharing

In order to join with neighbors in local community, Jeonju Plant has

conducted volunteering activities by employees in fields like social

welfare, education, cultural art, 1-company on 1-village, etc. Engine

of Hope science class, a program of nurturing young science talents

for elementary school in geographically and educationally alienated

regions, has been conducted for many years. In 2013, 15 employees

have visited 1,309 elementary school kids in 27 schools as lecturers.

Through materials like ‘Single-hearted gyroscope’ and ‘moving cleaning

robot,’ the children had fun time by learning the principles of science

and made science kit. In June 2013, we conducted picnic support vol-

unteering activities for the visually impaired that employees and fami-

lies participated. By inviting 20 visually impaired people, we presented

precious memories for each other by having picnic to County Park in

Gangchun Mountain, Soonchang-gun.

The hearts of Jeonju employees for sharing hopes with their neighbors

transcend national boundaries. After the volunteering activity in Mon-

golia in 2012, 12 of employee volunteering team visited Chile in South

America and provided hands of sharing. As the Hallyu wave is covering

Chile, it is rising as a main market for commercial cars of Hyundai Motor

Company. The volunteering team has conducted Engine of Hope science

class, traffic safety classes, children’s rights protection activities, cultural

experience activities, etc. in the region of Pudauel, which is a place near

Santiago with disadvantaged classes, for nine days.

Engine of Hope science classes, which targeted 180 Chilean elemen-

tary school students, received huge supports as we learned about sci-

ence principles such as inertia and precession in easy and fun ways by

making gyroscope tops with local children using special materials. Af-

ter that, we made use of our characteristic as automobile company to

conduct traffic safety classes, show Robocarpoly animation, and go to

field trip on a zoo. We also provided great enjoyment by presenting K-

POP performance that are employees prepared as a cultural experience

activity. Along with this, we participated in repairing children’s dental

hospital in the region of Ualan, a secluded village, and presented one

automobile so that children and residents living in secluded regions

could use hospitals conveniently.

5






Number of Engine of Hope science classes conducted in Ahsan Plant

40times

Number of beneficiaries in free food center for senior citizens provided by Ahsan Plant

2,400people

1 Asan Plant Engine of Hope science classes

2 Achievements of housewife volunteering team

consisting of wives of Asan employees

3 Family get-together camp of Asan Plant

North Korean refugees

4 Asan Plant Generation Sympathy sports event

5,6 ‘Dream Together,’ where the employees become

mentors to support and do activities

It’s happier when you volunteer with family members

Volunteering activities of Asan Plant employees are growing richer ev-

ery year. They are fulfilling love to neighbors and local regions through

various activities such as social welfare, education, and 1-Company

on 1-Village, and each volunteering team is visiting related institu-

tions every month to do activities such as providing meals, cleaning,

helping to bath, repairing and maintaining facilities, etc. The Engine of

Hope science class which nurtures potentials of young science talents

continued in 2013 as well. 14 employee-lecturers visited two local

elementary schools every month and made science products that are

used in daily lives in order to teach scientific principles in fun ways. We

especially expanded the science classes in 2013 by selecting college

volunteers to educate 1,000 alienated children in local children’s center

in the region of Chonan.

It is a characteristic of Asan Plant how the volunteer activities where

the families of the employees are participating are continuing to

diversify. In 2013, the families of the employees hosted get-together

camp with North Korean refugee families in Asan. It was meaningful

to connect families of the employees and the families of North Korean

refugees one-on-one in order to facilitate their adaptations to society

and to help improve their relationship with their children.

We also cannot exclude the achievements of housewife volunteering

team consisted of the wives of the employees. Since 2007, the house-

wife volunteering team has been providing meals to senior citizens in

Senior Free Meal Center at Onyangoncheon Station with their warm

sincerity. The delicious meals with healthy nutrients provide precious

happiness to the senior citizens in their daily lives. The children are

participating during their vacations, making the site to become a place

of education for learning to respect old people. The housewife volun-

teering team has also been actively participating in world experience

program for alienated classes done for consoling the relative loneliness

and the sense of loss of children and old people in rural areas. In 2013,

the team toured Namiseom Island with senior citizens living alone and

conducted spring picnic with multicultural families as well as Genera-

tion Sympathy sports event with children in daycare center/kindergar-

tens and senior citizens living alone, sharing the skills of housewives

with the community.

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participating sites

519site

applicants for mentee

608people

supported expense

15.2billion KRW

2013 Dream Together Campaign

Let’s make a better future by dreaming together

‘Dream Together’ mentoring campaign in which employees of domestic

business headquarters participate was also conducted in 2013 with

child heads of household. This campaign is the program where the em-

ployees in business sites throughout the country become mentors and

support child heads of households for them grow as social constituents

with right character and leadership. The support targets of Dream To-

gether are selected by recommendations of local elementary schools,

local welfare centers, and NGOs in 500 local sites, and we support var-

ious programs such as cultural and sports activities, talent donations

by employees, consulting for pathway and occupation, improvement of

residential environment, etc., along with donations.

In 2013, ten thousand employees in 519 sites throughout the country

became mentors for 608 elementary, junior high, and high school

students raised by grandparents or a single parent. We prepared 1.52

billion KRW of fund by adding the collection of 810 million KRW by

domestic business headquarters employees and the company support

fund of 710 million KRW to use as activity funds.

In the holiday of Lunar New Year’s Day, we conducted activities that

would provide realistic benefits to the mentees by providing eco-

nomic supports such as daily necessities and memorial service table

expense and by purchasing the goods for preparing memorial service

table together. Also, we conducted home repair of love for improving

residential environment to the family of mentees so that they can

live in more clean and comfortable ways. Every month, we provided

necessities such as books and writing supplies, and supported cultural

activities such as watching movies and plays for emotional growth,

and provided scholarships so that they can focus on studying without

having economic burden.

The ‘Dream Tour,’ conducted by each local headquarter, was especially

liked by all people. Focusing on the characteristics of each region,

‘Dream Tour’ consisted fruitfully through visiting Hyundai Motor Com-

pany plant, exploring local historic sites, and local tourist attractions.

The mentees and mentors who travelled together got to get closer by

escaping daily lives and spending fun times.

4 5 6






●

Researcher | Sa-Hoon Hong

NAM YANG RESEARCH CENTER POWER TRAIN THERMAL FLOW INTERPRETATION TEAM

‘H-Volunteer Designer’with Added Joy and Reward through Direct Planning and Implementation

To businessmen who have to go through busy sched-ules, weekends are resting period like a gold. There are people who have shaken off the desire to placate the tiredness and stress that has accumulated over the week and to use the leisure time that has been given after a long time for meaningful volunteering activities. Researcher Sa-Hoon Hong at Nam Yang Research Center Power Train Thermal Flow Inter-pretation Team spent May 17, 2014 at Annyeong local children’s center at Hwasung, Gyeonggi-do, having a fun time through pottery-making experience with children. He says that, through the process of planning and implementing volunteering activity items that he wanted to do by himself, he could experience double the amount of satisfaction because he could feel the sense of reward and enjoyment that the voluntary par-ticipation has brought.

Interview








55 / Brilliant Hope

H-Volunteer Designer is a groundbreaking attempt that cannot be found in other companies in that it provides an opportunity for each employee to par-ticipate in volunteering activities voluntarily. In fact, there were many people who did not know what to do or where to volunteer because it is not easy to write volunteering plan report for ‘amateur’ volun-teers. With the purpose of making a program that can supplement these points, ‘Volunteering Culture Korea’ has participated in Hyundai Motor Company (HMC) H-Volunteer Designer as a cooperative partner.

The biggest purpose of volunteering activities lies in volunteering mindset and consistency. For these, we are helping the employees of HMC to volunteer voluntarily and consistently by providing mentoring so that they can develop volunteering programs that match their characteristics and matching them with related institutions by considering regions with good accessibility. Unique attempts like H-Volunteer Designer are currently giving big influences in social contribution activities of other companies. Through this opportunity, we hope that new social contribu-tion projects like H-Volunteer Designer will be de-veloped in various ways in order to become policies that will support resources that our society needs.

The Only Piece in the World, Created Stitch by Stitch

Researcher Sa-Hoon Hong, who hangs out and jokes around with children without barriers, looks like he has been known them for a long time. Researcher Hong, who says that he had much thought after the volunteering experience at Holt Children’s Welfare Center when he just entered the company, saw the ‘H-Volunteer Designer’ program. While he was thinking what he could do for children in this opportunity, he has thought of creating pottery-making experience by utilizing the fact that his wife, Young-Sim Lee, majored in the art of pottery. “My wife willingly participated because she had much interest in talent donation, and I could de-vote with consistent participation because the center was not far away from home.”Researcher Sa-Hoon Hong who says it was good that he could start the program without pressure because the company pro-vided everything after he provided the idea, says that he is feeling a sense of reward because the children seem to follow him well and are having fun even though today was just a second class. Today’s lesson is making pottery plate. At the order of the teacher to carve out various patterns with paper on a big background, the children seems to utilize all of their creativity to think of their own works. “EXO? Seung-Woo is an Exo fan?” “I’m going to make it well and keep it forever.” “Gun-hee carved out and put your name proudly like the last time!” “Since I’m the one using the plate, I’m putting my name, of course.” The children who are making pottery with sincerity after listening to the teacher’s kind instructions; we expect unique and great pieces because the children made them with sincerity, stitch by stich.

Happy Connection Linked throughH-Volunteer Designer

Although I think it is a duty to participate in social contribution activities as a part of corporate constituent, there are a lot of people who feel limited because they have interests but do not know what to do or how to participate in volunteering activities. Since 2011, Hyundai Motor Cimpany is operating a new form of volunteering activity where employees plan and implement vol-unteering programs by themselves through H-Volunteer Designer. When the employees submit activity plan report that fit their talents, the company supports activity budget and mentoring after examination. From this year, we are receiving mentoring support on activity recommendation, plan report writing, and overall activities by cooperating with Volunteering Culture Korea, a professional volunteering NGO. It is the spirit of H-Volunteer Designer to increase the pride and the commitment to the com-pany through supports on sharing activities on disadvantaged by neighbors whom we want to give help and to continue sincere volunteering activities continuously through voluntary participa-tion in volunteering activities.“Many colleagues think about something big when they first think about volunteering activities, as I have done as well. Although they have thoughts about it, they begin to worry if they can do it or if it is okay to do what they want to do. I want you to know that anyone can do it if they have the willingness and an idea.”Researcher Sa-Hoon Hong says that it was not burdensome for him to implement his ideas because he received supports from the company and the mentoring from professional volunteering group, and is showing desires for participations by many employees and developments of various items.It is a fact that, although the willingness to volunteer is impor-tant, there are responsibilities that follow as well. This is the reason that voluntary and continuous participation is difficult. In that aspect, H-Volunteer Designer will support more participa-tions and activities by fulfilling its role as a happy connection that links individual employees and the company, as well as related institutions.

“Employees of Hyundai MotorCompany will help to Support Voluntary and Continuous Volunteering Experiences”

●

Joo-hee LeeASSISTANT ADMINISTRATOR VOLUNTEERING CULTURE KOREA

Mini Interview






Status of supporting public proposal project according to fields Status of support business according to fields in 2013

Classificationsupport of social welfare programs Mobile welfare

vehicle supporttotal

support provided

(KRW)disabled persons senior citizens children and youths others

2005 6 6 6 4 - 22 300 million

2006 7 6 6 - - 19 300 million

2007 11 7 8 - - 26 300 million

2008 13 7 9 - - 29 300 million

2009 21 11 12 1 - 45 500 million

2011 18 8 13 - - 39 500 million

2012 21 13 10 - - 44 600 million

2013 16 14 12 - 2 44 600 million

2014 9 8 9 - 11 37 600 million

Total 122 80 85 5 13 305 4000 million

We support social welfare business that are needed by the local community

‘Moving the World Together,’ which is our so-cial contribution slogan, represents the will of Hyundai Motors to change the world to a better direction along with neighbors. Moving The World Together : Social welfare public proposal Project began in order to operate social welfare program for areas that are desperately needed in each local community through public par-ticipation that are conducted directly by social welfare institutions and organizations. Since 2005, we have successfully conducted the pub-lic businesses every year, and have selected a total of 305 businesses and supported 4 billion KRW by 2014. It is our characteristic that we do not only provide financial support but also help successful implementation of the program by establishing advisory system consisting of professionals in each field.

We have expanded our support from social welfare to mobile welfare

‘Moving the World Together’ : Social welfare public proposal Project is conducted annually. We receive participation application from September to October every year and select the businesses that we will support through strict examination. By 2012 we supported three aspects of social welfare programs, disabled people, senior citizens, and children and youth, and created mobile welfare vehicle automobile support program in 2013, which combined social welfare and moving convenience, in order to provide welfare to groups that have been estranged from welfare. Mobile welfare vehicle automobile support is a business that supports automobile and repair expense for rural regions or regions with low accessibility up to five years.

We select support programs through selective examinations

Hyundai Motor Company operate every process from application to examination in transparent and fair ways. We examine with the focus on practical effect of the business and detailed implementation policies by creating examina-tion group consisting of scholars and field experts. By selecting the business through strict examinations, we make the funds to be used most efficiently in most needed places. After the completion of businesses, we select and re-ward outstanding institutions, promoting active implementation of the businesses.

We make a more professional social welfare service

Through ‘Moving the World Together’ : Social welfare public proposal Project, Hyundai Motor Company is helping fluent implementation of businesses of social welfare institutions and groups, and is supporting the discovery of more practical and creative welfare businesses in order to make social welfare business more professional. We were able to especially widen the playing field of social welfare business by providing mobile-type welfare service using automobile through mobile welfare vehicle support. Also, formation of partnership with social welfare institutions and organizations, advice from professionals, and networking and information sharing between hands-on workers have provided great support in maximizing the business effect and strengthening the abilities of hands-on workers in social welfare.

2businessesMobile welfare vehicle support

12businesseschildren and youths

16businessesDisabledpersons

14businesses senior citizens



Moving the World Together : Social welfare public proposal Project

FINDING A WISER WAY OF MOVINGTHE WORLD TOGETHER

story

07

Disabled people are having the courage to go out to the world. Lives of senior citizens are revitalized and children and young people are starting to dream new future. Welfare service automobiles are running vigorously to places where the warmth of sharing had not reached. These are miraculous changes that ‘Moving the World Together : Social wel-fare public proposal Project’ by Hyundai Motor Company (HMC) is making. Every year, those changes are permeating throughout the society like fragrance. This is the result of hands-on workers of social welfare institutions and organiza-tions, experts in various fields of social welfare, and HMC gathering their wisdoms and efforts together to increase the professionalism and efficiency of social welfare. HMC will research and challenge endlessly so that the most needed help will be delivered to disabled people, senior citizens, children, and young people.






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Gyeonggi Comprehensive Welfare Center for Disabled People in the city of Guri

Visiting meals to mentally disabled people to encourage occupation rehabilitation Gardening business ‘Yuko Garden’

Chungbuk Senior Welfare Center for Disabled People inOkchon-gun

‘Happiness Dream Car’ for promoting welfare for senior citizens in rural areas

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Seoul Mapo Senior Welfare Center Next-door Soonja Grandma’s Love Room

Sinwol Comprehensive Social Welfare Center Sign Language Musical Production

Performance <Nanpa> (Definition: ‘I can do it’ in sign language)

Yangchun Comprehensive Senior Welfare Center New Family SONATA

Gyeonggi Gunpo Hands of Love Senior Welfare Center If Two of Us are Together

Siheung Comprehensive Senior Welfare Center Happy N Party Plan

Budnae Senior Welfare Center �Majoong� ‘Standing in the Center of the Village.’

Chungnam Boryung Filial Duty Sharing Welfare Center Visiting Filial Duty Welfare Center for Achieving Successful Aging for Senior Citizens in Rural and Mountainous Areas

Gangwon Hwachun Wongwang House of Gratitude Group activity program with maladapted soldiers and senior citizens in facilities

Daejeon Daeduk-gu Comprehensive Senior Welfare Center Suicide prevention business for

consulting and treating senior citizens with high risk of suicide

Gyeongbuk Chilgok Senior Welfare Center ‘Repeat Sign,’ an educational

program for lonely senior citizens in rural areas to communicate with society

Youngju Support Center for Lonely Senior Citizens ‘Visiting Love Sharing Side Dish,

Physical Therapy Service’

Gyeongju Senior Welfare Center ‘Wing of Hope,’ seeking health and

happiness for lonely senior citizens

Jeonbuk Gunsan Comprehensive Senior Welfare Center

‘Hope expedition,’ project for nurturing BLU member

Ulsan House of Peace ‘Ohsek,’ leisure program for senior

citizens, utilizing Hanji, the traditional Korean paper

MOBILE WELFAREFIELD

SENIORCITIZENSFIELD

Mobile welfare automobile support, which com-bines social welfare and mobile convenience, began 2013. In 2013, we supported job rehabili-tation of disabled people and various welfare businesses for senior citizens in rural regions by providing Porter special purpose vehicle and modification expense to two institutions. We are strengthening mobile welfare in 2014 by expanding the support to 11 institutions and by diversifying the automobiles.

Number of selected institutions for 2013 field on senior citizens is 14. We have received a huge support by conducting various programs such as health management, social participation, and successful management for old age for senior citizens in secluded classes. Senior citizens who participated in the programs acquired positive mindset and new confidence for living their old-age life in healthy and meaningful ways.








59 / Brilliant Hope

Sihueng Senior Welfare Center’s ‘Happy N Party Plan’ granted local

seniors interesting social participation opportunity to become party

planners. At the same time, they are given the chance to experience

the joy of throwing birthday parties for the neglected neighbors as

seniors in home and underprivileged children. Moreover, in 2013, this

event was selected as Hyundai Motor Company (HMC)’s ‘Moving the

World Together : Social welfare public proposal Project’ and received

senior party planner education. As a result, the community enjoyed

very special birthdays with the senior party planners last year.

‘Happy N Party Plan’ drew positive response from the city and received

coverage request from the local community magazine ‘Beautiful Si-

hueng’, but unfortunately they severely lacked transportation means. In

order to carry foods, instruments and various types of party equipment,

party planners had to drive in government cars but there were limita-

tions because the cars were not officially owned by ‘Happy N Party

Plan’. Also using inconvenient public transportation was too physically

demanding for seniors with loads of luggage.

Fortunately, due to HMC’s ‘Moving the World Together : Social welfare

public proposal Project’ 2014, ‘Happy N Party Plan’ finally got its own

car since it was selected for mobile welfare vehicle support program.

We guarantee our party planners will carry various party items and

birthday presents in the car to deliver the most memorable birthday

party that only comes once a year.

2014 Mobile Welfare Happy Dreamcar | Senior citizens field

Let’s enjoy the party where everyone becomes happy

Siheung Comprehensive Senior Welfare CenterHappy N Party Plan Season 2.

We are curious about the details of activities carried out by ’Happy N Party Plan’

15 seniors form a team to practice performance and visit each resident to throws birthday party. They use various musical instruments to play music, sing birthday song, and perform magic tricks. At first they were a bit clumsy, but they are now performing quite skillfully. People are really touched by the performance and show how much they appreciate. Magic performance frequently gets encore.

What are the possible impacts of mobile welfare vehicle?

Last year, we already carried successful education of party planners from ‘Happy N Party Plan’ through systematic public service program and it certainly grabbed attention of the public. Now that ‘Happy N Party Plan’ of-ficially owns a car, we would like to expand our scope to seniors living in ru-ral areas. We will utilize mobilized welfare vehicles to not only throw birth-day parties but also deliver lunch boxes to seniors living in nursing home. I believe the result of the project was quite successful since HMC supported with great responsibility. Especially professor Joongdong Kwon of depart-ment of social welfare of Mokwon University has given valuable advices. I believe all of the individuals participated in the project were improved in capacity as they constantly went through working-level communications and networking and took advice from variety sectors. HMC was truly unique as they not only supported financially but also backed working-level teams in charge to maximize the outcome. Not many companies do what they do.

●

Hyemin NohSOCIAL WORKER

SIHUENG SENIORWELFARE CENTER

Mini Interview






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Seoul Seodaemoon Haebutnoori Capacity building project for

successful independent living of the mentally challenged

Municipal Seodaemoon Welfare Center for Deaf Mutism

Original sign language performance <Nanpa>(meaning in sign language : I can do it)

Chunghyun Welfare Center Educating seniors with

developmental disabilities for proud post-retirement life : well-being for well-dying’

Bangahgol Welfare Center Project 'Job Up' based on proceeding

vocational training for the mentally challenged to improve the rights of families with handicapped

University of Seoul Community Welfare Center Intervention of mental health crisis

through community networks and integrated case management project

Wonkwang Welfare Center for the Disabled

Healing program to relive stress in families with a handicapped children and family relationship enhancement program

Gyeonggi Bucheon Haelim Rehabilitation Center Project of enhancing self-expression

of handicapped and raising awareness "SHOW ME"

Icheon Rehabilitation Center

for the Disabled Hope link project Bucheon Community

Rehabilitation Center Empowering families with children

suffering from developmental disabilities and music program for leisure activities - ’The super family’s exciting Nanta season 2’

Namyangju Welfare Center Delightful Saturday, Labor up

Chungbuk Jecheon Rehabilitation Center for the Disabled

Sarang Tarae mobile welfare center for improving the quality of life of handicapped in town and village areas

Community Psychiatric

Rehabilitation Center- Didimteo Let’s do it together! Clean station

Haewon Rehabilitation Center for the Disabled

Case manage SUPPORTER -SEASON2-

Jeonbuk Busong Welfare Center Potentiality development of

handicapped youth to raise awareness of handicapped Proud children(children proudly shouting about the differences) Season 2

Jeonnam Namwon Rehabilitation Center Vocational training for employment

preparation “Grabbing hope~ Job go!”

Busan Donggu Welfare Center Life has its ups and downs

DISABLED PERSONSFIELDIn 2013, we have selected 16 organizations in disabled persons welfare field, and hosted pro-grams to bolster independent lifestyle, cultural activities and family relations of handicapped. Many physically challenged citizens joined the program and established independent mindset, solid family relations, and boosted confidence and sociality.








61 / Brilliant Hope

Tell us about mobile welfare vehicle’s main activities

Before mobilized welfare vehicle service was initiated, whenever supple-mentary aids repair service center receive malfunctioning device report, we would either bring the supplementary aids equipment to the center or repair at the spot. However, we had a lot of difficulties bringing the device to the repair center because our only car, which belongs to the government, was too small. Due to Hyundai Motor Company (HMC)’s effort in public service project, we made it possible to quickly deliver services to the seniors that are in need of help. Donated cars are so much convenient because it has big enough space to store two moving aids equipment and has cabinet where you can store tools.

What are the possible impacts of mobile welfare vehicle?

There are more than 400 people depending on moving aids equipment. We are currently not only working on repairing moving aids equipment but also reconstituting donated devices so that we can lend or donate them to the people who need them. The service that we are providing can be a great joy for the physically challenged and seniors. I feel the sense of fulfillment after watching these people are genuinely satisfied with our service. We want to expand our services to non-handicapped seniors to provide convenience in mobility and happiness for the local seniors. I am very proud to play the part of instant repair service made possible by HMC’s donation of vehicles. With the belief that little things do have the power to change the world in to a better place, we will work tirelessly to lower the failure rate to zero.

Since 2010, Hoengseong county handicapped welfare center has been

visiting immobilized handicapped people who cannot visit welfare

facilities due to disabilities or geographical location to provide repair

moving aids equipment service. To minimize financial burden, the or-

ganization had been visiting registered handicapped and seniors over

65 and repair, maintain, lend, and provide safety education for moving

aids equipment (electric scooter and wheelchair).

In Hoengseong county, which ranked the highest out of 18 cities and

counties in elderly population ratio according to announcement of Sta-

tistics Korea in 2013, there are many seniors using moving aids equip-

ment in addition to the physically challenged population. Before the

visiting service was initiated to deal with their difficulties, it was costly

to have their equipment fixed because of hefty travel expenses and

service fee. The welfare center distributed leaflets and informed head

of village meetings to advertise its service. Soon many people started

filing civil request for the service and it became viral within the county.

Yet, it was difficult to cover the whole county with just one vehicle due

to limitations of time and distance. However, due to ’Moving The World

Together : Social welfare public proposal Project’ Hoenseong county

handicapped welfare center received mobile welfare vehicle(remodeled

Porter) and could respond more quickly to the community’s request.

Mini Interview2014 Mobile Welfare Happy Dreamcar | Disabled persons field

●

Manyong HurTEAM LEADER

HOENGSEONG COUNTY DISABLED PERSONSWELFARE CENTER

‘Run!Electric car’

Hoengseong countydisabled persons welfare center

◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆1. Shining Hope that Moves the World2. Shining Hope Spreading out to the World





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32

Seoul Dongjak Isu Welfare Center Leadign with Reading: Maumjarang Story

Jamsil Social Welfare Center Outsourcing Project 'Banolim' to

ensure sex ethics for children

Angela’s Home A time of retrospection 'Healing Travel'

Gyeonggi Goyang Munchon 9 Welfare Center Youth organization 'Neunggok environment protectors' for environment clean-up activities

Gangwon Chuncheon Hyoja Welfare Center Sharing Happiness Totozeul Season 2

Chungbuk Sadong Children’s Center Environmental education for

underprivileged children 'Earth, I'll protect you!

Daejeon Daejeon Foster Care Association 2013 Foster children and youth

independence support program 'Fly, little chick'

Busan Banyeo Welfare Center 'Shiny! Street School'

Gyeongnam Changwon City Jinhae Community Welfare Center

Reading Education Program 'BOOK IT UP' Nuribom Multicultural Children’s Center

Kids who are knocking on the doors of hope: Children’s Recycled Instrument Creative Music Group

Haebaragi(Sunflower) Children’s Center Haebaragi ECO Explorers for

Impoverished Children

Jeonnam Samhyewon 'Challenge!! My way'

1 Hanbit Youth Alternative Center(2014 Mobile Welfare)(Your Dream Raising Car)

2 Sunflower Regional Child Center Let’s hang out in the woods

3 Noribom Multicultural Child Center Kids who are knocking on the doors of hope

CHIDRENAND YOUTHSFIELDIn 2013, we have selected 12 organizations related to child and youth welfare and executed welfare programs to help neglected children from various backgrounds as single parent family, impoverished multicultural family, and protection facilities. We have supported many activities as providing reading and environment education, volunteering, traveling, and hosting cultural activities and career exploration program to encourage the future children and youth.








63 / Brilliant Hope

What is the activity that you want to do most with the camping car?

I want to visit various locations since the camping car can move every-where. If camping cars are allowed into parks, I would like to stop by all the parks and host a mobilized counselling school that’s similar to the five-day market in Korea. Also, I want the counselling to be done in an environment close to nature rather than inside the boundaries of schools, because from my past experiences, having a day off from school and cooking, eating, and chatting in nature is much more effective than counselling in the city. We want to give wellness and composure from the nature to the children who need therapy, and heal them through interaction.

What kind of impact do you expect through the mobile welfare vehicle?

I want our ‘Street counselling’ camping car to inspire people to start more mobilized counselling centers. Currently, juvenile delinquencies are becom-ing a more serious problem everywhere, but there are very few places for youths to relieve their stress and rest. After I have started this business, the city of Seoul started an outreach program where they locate the youths who ran away from their homes and wander around the streets at an early stage to help them to go back to their family and avoid harmful environments. I hope this program can inspire other regions to pick up the idea of the ‘Street counselling’ centers that could function as rest areas for troubled teens. If it weren’t for Hyundai Motor Company (HMC), counselling in the camping car would have only been a one-time event that happened 3 years ago. I really

appreciate HMC’s open mind and embracement which made my dream of

‘Street Counselling’ come true.

Mini Interview

In 1994, Hanbit Youth Alternative Center started as a ‘Street Counsel-

ing’ effort. Now they have many projects including urbanized alternative

schools, like the School of Love and Seum School, and Hyu(Relax) cafe

for Youth. For 20 years, Yeonsu Choi, the chief of the center, counseled

teenagers who have trouble adjusting school’s education, and supported

relentless challenges and accomplishments by suggesting them to have

visions for their future. Recently, one of her dreams came true through

Hyundai Motor Company’s Moving The World Together : Social welfare

public proposal Project. Now the youth center can counsel other teenag-

ers on the streets thanks to camping car that was provided by Hyundai

Motor Company.

“I cannot forget the time when I visited my counselees with the camping

car three years ago. The children gathered around the camping car, and

were screaming and shouting out of pure excitement of being in the car.

I was able to easily communicate with the children with the help of the

camping car. The experience led me to think about having mobile coun-

seling center in a camping car. However, it was too difficult to get a spon-

sor because of hefty expenses. Then, I found out about a type of camping

car in the model of a truck, also known as truck camper. After discovering

this, I have carefully applied for mobile welfare vehicle support project

within Hyundai Motor Company’s Moving The World Together : Social

welfare public proposal Project with much enthusiasm.

Sung Chun Kim, the professor of Jung-Ang University, proudly recom-

mended Hanbit’s ‘Street Counselling’ program, because he appreciated

the Hanbit’s long history of counseling and their various activities that

led out local youth community. Therefore, Hanbit Youth Alternative

Center was chosen as a recipient of the project. Now, many employees

of Hanbit Youth Alternative Center have great expectations on the

camping car’s counselling service. The camping car, sponsored by HMC,

will provide more opportunities for youths to find out their dreams and

grow their hopes and have confidence for their future.

2014 Mobile Welfare Happy Dreamcar | Chidren and youths field

●

Yeonsu ChoiCHIEF OF HANBIT CENTER

HANBIT YOUTHALTERNATIVE CENTER

Come and jointhe happy camping car that counselsin the streets.

Hanbit Youth Alternative CenterYour Dream Raising Car






Recently, Corporations’ social contribution activities have grown beyond the CSR (Corporate Social Responsibility) that focuses on responsibility, and developed into CSV (Creating Shared Value) activities, which provides shared values. So-cial contribution activities by Hyundai Motor Company (HMC), too, not only provides temporary dispensation or support but also aim for CSV, to share values and can be appreciated by the society as a whole. By taking advantage of auto man-ufacturer, HMC focuses on activities that can lead positive changes in societies, and make the better life for neglected people. HMC’s CSV activities such as safe traffic campaign, sponsorship for low-income families, and technique educa-tion for youth will lead the world in a sound and fresh direction.

CREATINGAND SHARINGTHE VALUESFOR A BETTER TOMORROW

story

08The school where auto mechanics’dreams come true

Hyundai Motor Company (HMC) has been engaging in a global CSV(Creating Shared Value)

project to solve the unbalanced education system in underdeveloped nations, to provide stable

job opportunities and contribute to the local economy. With international organizations who

specializes in such sectors, we have sought for a way to solve the social issues in the long-term

perspective, and decided to establish an educational facility for auto mechanic education.

Training outstanding auto mechanic engineers through education can lead to the improved com-

petency in start-ups and employment and increase the job opportunities in underdeveloped na-

tions and will contribute to local economy. At the same time, HMC is able to procure the talented

mechanic engineers and provide a better quality of auto mechanic services. We think this is the

true CSV project through which the local community and HMC can grow together.

Since the Hyundai-KOICA dream center is a joint global project based on a public-private partner-

ship, the systematic cooperation was required among the interest groups: our project partners,

KOICA(Korean International Cooperation Agency) and PlanKorea, local authorities, affiliated

organizations, education officials, local dealerships, and business partners alike. Fortunately,

every party agreed to the purpose and the goal of this project, and the project worked out

smoothly in close coordination.

After long preparation, Hyundai-KOICA dream center was opened in Ghana in 2013 and Indone-

sia in 2014. In addition, a new dream center establishment has started in Cambodia in 2014. To

provide professional auto mechanic education, each location has different curriculum adjusted to

the respective local situations in Ghana, Indonesia, and Cambodia. To encourage youths to real-

ize their dreams, HMC sponsors the initial costs for the construction, and supports the system of

operating the school from various aspects, such as training the teachers, developing curriculums,

and recruiting great employees

Country Establishment Period for certificationMax. number of students

Number of instructors

Ghana January 2013 3 year curriculum technical high school 300 11

Indonesia January 2014 7 months (short-term program) 240 13

Cambodia Spring 20152 year curriculum /3 months (short-term program) 140 (annual) Undecided

Current State of Hyundai- KOICA Dream Center

◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ Global Social Contribution

Global Social Contribution

CSV Project Creating Shared Value






1

2

4

3

The 1st Hyundai-KOICA Dream Center

On January 29, 2013, after the one year construction, the first auto mechanic engineering school, Hyundai-KOICA Dream Center, was opened in Ghana, Africa. Based in Koforidua, located at two-hour drive distance from the capital Accra, the center is an officially approved high school based on a three year curriculum. The center has a three-story school building with classrooms, training rooms, computer labs, library, and a dormitory building that has restaurant and can accommodates more than 40 people. The school provides general classes that follows regular high school curriculums along with educational program focus-ing on theoretical and professional practices of automobile maintenance. Especially, the training program, which is based on the maintenance manual guidelines from Hyundai Motor Company(HCM) HQ, ensures efficient appliance in actual situations. HCM plans to enroll 100 new students for each grade, which is 300 students in total, and foster 100 auto mechanic engineer graduates annually starting from 2015.

Continuing from school and dormitory establishment, HCM actively supports the school’s operation by developing educational program, supplying training materials such as cars and transmissions, sending education experts, and training teachers. We also plan on providing jobs and internship opportunities to students at local HCM dealership stores and support students start-ing their own business. As the Dream Center provides quality education for auto mechanics, it will grow to be the best auto mechanic school not only in Ghana but in the whole African continent.

The 2nd Hyundai-KOICA Dream Center

In 2014 January 23rd, the second Hyundai-KOICA Dream Center opened at Jakarta Industrial Estate Pulogadung (JIEP). Opening after 9 months of reconstruction from April, 2013, Dream Center now takes up approximately 1,719 square meters and contains classroom, staff room, computer room, engine workshop, main workshop, painting shop, and etc. Technical training of auto mechanic is a 7-month-long short-term course accommodating 240 students with three different levels: elementary, intermedi-ate, and advanced. HCM is planning to support graduates by providing a microcredit program and offers internship as well as employment at local HCM dealership store.

The 3rd Hyundai-KOICA Dream Center

The third Hyundai-KOICA Dream center has borne its fruit in Cambodia. In 2014 April 29th, groundbreaking ceremony for the third Hyundai-KOICA Dream Center was held in the capital of Cambodia, Phnom Penh. After opening in 2015, it will have 5 short courses for 3 months (specialized in gasoline engine, diesel engine, powertrain, electricity, diagnosis and assistance) and 2 concentrated courses. Especially, it will provide quality education by integrating auto mechanic education curriculum taught in Korea. About 140 students will take maintenance education and students taking advanced courses will receive scholarships. For graduated students, HCM will help them to find jobs at maintenance centers through career searching program and will provide entrepreneurship mentoring program for those who are willing to start their own business. In addition, outstanding graduates will be given opportunities to work at HCM Automobile Center in Cambodia.

1 Site of Hyundai-KOICA dream center, Ghana

2 Hyundai-KOICA Dream Center Opening Ceremony, Ghana

3,4 Training site of Indonesian Center, Indonesia

Ghana

Indonesia

Cambodia

◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Global Social Contribution







67 / Brilliant Hope

1

3

4

2

1,3 Provided the opportunity to experience music seat through

online participation

2 Developed Sonata touchable music seat

4 Donated music seat multimedia screen to special school

for deaf children

Beautiful musicreaching throughout your whole body

Music can be listened through the skin, not just ears. This is how

hearing-impaired people are listening the music. Based on the idea of

hearing-impaired people have a very sensitive senses, Hyundai Motor

Company (HMC) found the way to deliver sounds to the people who

are very far from being good listeners. It is ‘Sonata, The Brilliant Sound

Project,’ of 2013 that realized the concept. This is the very case proving

that we can make brighter world through converging technology with

the warm-hearted of care for our neighbors.

Namyang main R&D center of HMC and Sogang University’s gradu-

ate school of media have developed SONATA Touchable Music Seat.

Equipped with vibration sensor and speaker, the music seat was

designed to give a vital experience of rhythm and tune of music for

hearing-impaired people.

To give a musical experience to hearing-impaired children, HMC carried

out seat donating campaign through online: donating one seat per 1,000

participants. As a result, HMC was able attract 50,000 participants and

provide 5 music seats and multimedia room equipped with audiovisual

materials to 10 schools for deaf and hearing-impaired students in all

over the country. Through the collaboration with online music website

‘Soribada’, music contents were provided unlimitedly to increase its

usage. Also, HMC invited hearing-impaired people with 15 touchable

music seats and gave them an unforgettable memory of experiencing

music at concert for the first time of their life. To increase awareness

and continuous participation, we installed the music seats and booths

at several coffee shops in Seoul, and let them experience them.

SonataThe brilliantSound Project






●

Jaemin Shin

MANAGER OF CORPORATE RESPONSIBILITY TEAM,

HYUNDAI MOTOR GROUP

Beyond the service and donation for promotional pur-poses, ‘Hyundai-KOICA Dream Center’ became the rep-resentative of the CSV activity to create common social values of corporate and society. At the core of KOICA Dream Center’s spirit, there are people who are striv-ing to find the insightful solution by thorough research of the local community to draw public interest, which is what Hyundai Motor Company can do best. This is an interview with manager Jaemin Shin about the true meaning and purpose of ‘KOICA Dream Center’ project.

‘Hyundai-KOICA Dream Center’creates shared values with throughresearch oflocal community and insight.

Interview






Research on how to create social value by expanding the traditional role of corporation.

Talent donation, a new form of contribution that a uses individual talent to improve society rather than to achieve selfish benefit, is becoming a trend. To keep the pace with such trend, corporate attempts to lead their social contribution activity to social innovation activity, rather than just simply making donations. Also ‘Hyundai-KOICA Dream Center’ is leading the movement by using the prod-uct that Hyundai is best at, and creates economic benefits along with social values. We have met Jaemin Shin, Manager of Hyundai Motor Group’s social culture team, which has been making an outstanding result through research and effort.“Generally, corporates’ social contribution activi-ties in underdeveloped nations are medical and ed-ucation services. Such services are truly necessary for nations that have poor education and medical services. Even more, under the slogan of ‘Sharing of Hope,’ Hyundai Motor Company (HMC)thought that we need to proceed the business more ef-fectively with a precise direction as a pioneering corporation. We’ve been researching to find the method to creating social values with what HMC can do the best and, came up with ‘Hyundai-KOICA Dream Center’.”Until now, HMC has become one of the most beloved multinational corporations in the world, but it was told that there had been a relatively minor inconvenience on customer service on a relatively small market, compared to the vehicle’s quality. Shin notes that “there are many countries that were able to import cars but the level of governmental support and local technicians was low. I thought training auto mechanic engineers could increase job opportunities and that could lead to increment of satisfaction to our customer service. Eventually, it might expand our market.

As a result, it also had a synergy effect that HMC represents Korea.” It was expected to have difficulties because it was a big business and required cooperation with many other organizations. However, it was a smooth start. Manager Jaemin Shin said gratefully that “It was not so easy to proceed one project with many interest groups such as PlanKorea, PlanGhana, local dealership stores, organizations, and govern-ment. However, under the evident purpose of the project that we work for good cause, everyone fulfilled their own duty very well and it helped a lot to proceed the project successfully.”

Locally Optimized Support and Consistent Care

First established in Ghana, the construction of the second and third ‘Hyundai-KOICA Dream Centers’, each in Indonesia and Cambodia, was completed. All three schools’ curriculums are organized to fit the respective local situations. Section manager Jae-min Shin commented, “In the case of Ghana, national technical school does have a curriculum, but it is too focused on theories that there are difficulties in applying them to actual situations. In this context, HMC’s training curricu-lum for the mechanics was implemented with very positive local responses. They are even requesting for the permission to implement the curriculum on a national level. Indonesia has a relatively structured work force and infrastructure compared to other developing countries, so we implemented automobile education in their vocational school. Startup classes were also provided for those with experiences as mechanics, so they can start their own business. In the case of Cambodia, we are try-ing to take a more fundamental approach, focusing on the lower-income demographics who couldn’t afford education. Our six-month program covers basic vocational knowledge, like work ethics or

names of the equipment used at the workplace. The more advanced, two-year program focuses on employment, similar to our high technician classes in Indonesia. Because the program is employment-focused, some of the graduates are hired to local Hyundai dealerships.” He also noted the firm agen-da to ensure that “These efforts are not simply just one-time efforts to open schools; a great amount of responsibility and thought is put into every process, from educating instructors to organizing curriculums, to ensure that the locals can stand on their own feet with their own techniques.”.The ‘Hyundai-KOICA Dream Center’ business, in close coordination with our ‘Happy Move Global Youth Volunteers’, is received to the locals as a valuable CSR effort, displaying sincerity and ef-ficiency at the same time, by covering both mate-rial support and spiritual bonding. The ‘Hyundai-KOICA Dream Center’ is still searching for new grounds to create social value with the technol-ogy of HMC. We are looking forward to witness their next project.

“Hyundai-KOICA Dream Center’ business is received to thelocals as a valuable CSR effort, displaying sincerity andefficiency at the same time.”






YOUTHFUL PASSIONDRIVESWARMTHINTO THEWORLD

story

09

Passion is a privilege and symbol of youth. Where is your passion? Sleeping in your heart in exchange for credits and better qualification? Meet these young group of people, who moves the world with their own unique passion, and em-braces the world with warm hearts. Unhindered by the sweltering heat and sandstorms, they are building houses and schools, painting murals and teaching children to bring changes to their neighbors, and building hope for the future of children. They realize that it is not giving, but sharing that really matters, and they attain the wisdom of co-existence. There is genuine passion in the hearts of the Happy Move Global Youth Volunteers, who, through sharing and volunteer-ing, keep the whole world going together.

Challenging a Bigger World with Youth

The hands that used to fiddle with smartphones were hammering

nails. The shoulders where backpacks used to be, were carrying bricks.

Showers are done with hot sweat, instead of cool water. Still, the chil-

dren’s smiles bring energy, and the wonderful changes that we build

bring smiles to our faces. Hard, but fun; uncomfortable, but enjoyable.

That was what sharing and volunteering was all about. The people who

would willingly devote the brightest passions of their youth for those

who are in need everywhere; introducing the Hyundai Motor Company

(HMC) Happy Move Global Youth Volunteers.

The Happy Move Global Youth Volunteers made their first step in 2008.

HMC established a team of Global Youth Volunteers composed of

university students, in part of ‘Happy Move’, which is one of their four

core CSR efforts. The chief objective is to foster global leaders, who,

through volunteering across borders, can lead the nation’s future and

promote the culture of Korea to the whole world. From its first class

founded in July 2008 to its twelfth class in January 2014, the Global

Youth Volunteers visited 28 areas in 18 countries, to do volunteer work

in diverse sectors ranging from local community, environment, medical,

education, and culture.





Happy Move Global Youth Volunteer Corps




The Opportunity to Become a Global Youth Leader

Any university student over 18 with Korean nationality, whether you

are attending technical college or university, can apply for The Happy

Move Global Youth Volunteers even if you are under the leave of ab-

sence. Twice a year, 500 members are chosen through resumes and

interviews to go overseas volunteering during summer and winter

breaks. Those who are in financial difficulties, and therefore unlikely

to have experiences abroad, such as recipients of basic living, young

heads of households, families of motor accident victims, and North

Korean refugees are subjected to extra points in the selective process.

The competition is intense, as the number of applicants is increasing

to a whopping ten thousand for a single class. The selected students

go through a three-day orientation to learn about volunteer work, local

cultures, and fostering teamwork, and attain the necessary attitude

and heart of a volunteer.

“All the volunteer work with the light green vest in all the places in the world, was the chief motivation to become a global youth leader.”

Days Visited

1,080days

Volunteer Work Hours

8,640hours

Happy Move Global Youth Volunteer Period (2008~2014)

6years

Applicants of Happy Move (1st~12th class)

6,000people






Volunteer Works All Over the World

The main works of the team can be categorized into local, environ-

mental, medical, and cultural volunteering. 440 houses, 34 public bath-

rooms, and 26 dumping grounds have been built, and beautiful murals

were painted on 1,184 walls in part of local volunteering. 250 elemen-

tary school classrooms were repaired, and 1,800 trees were planted on

the children’s playgrounds. The environmental work in Chekannoor, Nèi

M ngg Zìzhìq (Inner Mongolia) miraculously turned a desert area of

50 million square meters into green fields. Over 19,000 patients were

treated by professional doctors in the medical sector, and education

work was brought into areas where it lacked the basic facilities. There

was also time to share cultures with the local residents, through Tae-

kwondo, Talchum (Traditional Mask Dance), Samulnori (Traditional per-

cussion quartet), Nanta, and Traditional dance performances. Full-scale

cultural works started from 2013, also participating in the preservation

activity for the World Heritage Sites in China.

Countries visited(1st~12th class)

18nations

Volunteer Activity Area(1st~12th class)

28area

Gross Area of Location of Mission

29,819,313km²12th 13th

Local Volunteer Service

• Piracicaba, Sao Paulo, Brazil

• Shanghai, China

• Chennai, India

• Hoa Binh, Vietnam

• Dar es Salaam, Tanzania

Medical Volunteer Service

• Chennai, India

Environmental Volunteer Service

• Inner Mongolia, China

Local Volunteer Service

• Shanghai, China

• Chennai, India

• Koforidua, Ghana

• Salima, Malawi

Happy Move Global Youth Volunteer






Making Changes in the Lives of our Global Neighbors

For more than five years, wonderful changes were made for many

people’s lives through volunteer works. Cherished homes were built

for families, and schools where dreams will grow were built for

children who want to learn. Public bathrooms and organized dumping

grounds were erected, and beautiful murals painted, and now the

village looks clean and bright. Barren desert changed to green grass-

land; trees were grown around desolate neighborhood. Patients were

treated to be cured from pains that they thought they had to endure

for the rest of their lives. People learned Korean-a country that they

weren’t even familiar with- songs, dances, and languages, and that

there are good people in the world. They obtained the warm power

to change their own lives. These are the beautiful changes that the

Happy Move Global Youth Volunteers created with their bare hands,

with their passionate sweat.

Youth Maturingthrough Sharing and Volunteering

The positive changes are not restricted to our neighbors. The university

students who participated in the volunteer work, sharing laughter,

tears, and sweat with others have grown too. By embodying the value

of sharing, they have a deeper insight towards life, and their perspec-

tives have changed through communicating with the locals. Also, work-

ing across the whole world, they developed a more global sense of the

world, and also attained vigorous spirits. They’ve grown to value coop-

eration over competition; passion over qualifications; and hearts over

knowledge. After the overseas volunteering, the members continued

their community activities and passionately participated in domestic

volunteer work as well. They are continuing various activities through

which they can take part in solving social issues, such as the ‘Design

Your Move’(a program where the participants design their own volun-

teer work plan) program, volunteer work for multi-cultural families and

immigrant workers, Hyundai Motor Company’s CSR works and affiliated

NGO works. The Global Youth Volunteers are growing beyond Korea’s

largest volunteer organization, into a group of global leaders of Korea.

“The dried up deserts turning into green fields; the new trees growing in the once-desolate villages: these are the beautiful changes that the Happy Move Global Youth Volunteers built through their hands and sweat.”






◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆

A place to meet the self, a time filled with dreams

The 500 members who were selected during the summer of 2013 as

the 11th Class of Happy Move Global Youth Volunteers flew to differ-

ent parts of the world to engage in their volunteer work. Especially, to

up the scales the culture exchange programs, an audition with profes-

sional judges was held to select 30 cultural specialists. The volunteer

work went underway in five areas in four countries, which were China,

India, Malaysia, and Indonesia.

‘Hyundai Greenzone China’ went underway in the Chakanor area at

Inner Mongolia autonomous region, China, to turn a lake which suf-

fered desertification into pasture. The miraculous transformation from

desert to pasture was reinforced by planting seepweeds, which are a

kind of halophytes, and installing tree branches in the sand to block out

the wind. In the slums of Yen cheng, Jiangsu, China, the ‘Kia Kawon’

house-building volunteer work went underway to provide warm homes

for the underprivileged.

In Chennai, India, the volunteers participated in the model village busi-

ness, improving village and school facilities, and also engaged in some

educational volunteering for the children. Educational volunteering and

remodeling the ‘Numbak Vision Centre’ for impoverished children living

in water houses in the Numbak area in Malaysia. In Banten, Indonesia,

the volunteers embarked on building homes and educational volunteer-

ing for the underprivileged locals. Various cultural exchanges were held

in each area, making it more meaningful and worthwhile.

Love learned through Hard Work, Hearts won through Bonding

The 500 members of the 12th class initiated in the winter of 2014 be-

tween January and February, with volunteer works in China, Indonesia,

India, and the Philippines. Like their predecessors from the 11th class,

their cultural exchange programs were improved through traditional cul-

ture and Korean wave specialists chosen through auditions.

In addition to continuing the work of the 11th class for the ‘Kia Kawon’

house building project, the team visited local schools in the slums of

Yen Cheng for educational volunteering and cultural performances.

Especially, for the first time, the volunteers visited Qufu, the hometown

of Confucius for cultural volunteering. They embarked on preservation

works for the burial ground of Confucius and other heritages in Qufu,

which is one of the World Heritage Sites. They also visited the local

middle school and hosted an educational program on heritages for the

students. Other various activities included joint cultural performances

with local residents.

In Indonesia, as a part of social contribution activity, Hyundai Motor

Company participated in the building and beautifying the ‘Hyundai-

KOICA Dream Center’ dormitory, in addition to renovating local elemen-

tary school classrooms and engaging in educational volunteering. In

the Philippines, homes were built and repaired for victims of natural

disasters in Manila. The team also spent some time with educational

and cultural programs. In India, ten town schools and centers were

renovated as part of the Model Village project in the Chennai area.

Local students were provided with art and physical education classes,

and also some time to share each other’s cultures.

“Communicating with the humble and pure local residents, and volunteering to help them taught us to value cooperation over competition, passions over qualifications, and hearts over knowledge”






●

Noh Hyun-chul(Left)

BODY PARTS PURCHASING TEAM 1, HQ

●

Park Jung-in(Right)

PRODUCTION CONTROL DEPARTMENT 5, ULSAN PLANT

Passionate Youths Sharing Warmth‘Happy MoveGlobal YouthVolunteers’

The young hear ts are ambitious and passionate. Sometimes this dynamic energy and overflowing pas-sions translate into affection. This is what happens at the ‘Happy Move Global Youth Volunteers’, which now recruited its thirteenth class. Two of the very first members who had obtained deeper, wider perspec-tives from the valuable experience at the ‘Happy Move Global Youth Volunteers’ now joined Hyundai Motor Company (HMC) as employees. Listen to the heart-warming stories from these young men, who became future leaders of the HMC.

Interview






1

2

stars while listening to music that we downloaded from Korea. It was very romantic, and it was something that the city doesn’t give you.

What is the biggest strength of Happy Move Global Youth Volunteers?

Park Jung-in I believe that HMC’s large national scale and wholehearted sponsorship are the team’s strongest points. It is not easy to practice volunteer work globally even with a willing attitude and spirit. Happy Move Global Youth Volunteers is backed up entirely from the early stages to the final, given the fact that the group beats all its odds. The infrastructure that supports the volunteers to meet their ends is the strongest point. Noh Hyun-chul Even more, I believe that beyond material support and short-lived events, the company’s willingness to constantly help the volunteers is the strongest point. Through 3-day orientations that nurture teamwork and strengthen the volunteers’ concentration, the group is able to work harder and better. Also, the fact that HMC provides the network for volunteers to further their work after their return through technical and local communities is a huge advantage.

How much does Happy Move Global Youth Volunteers mean to you?

Park Jung-in To me, the group means a new beginning. Through the volunteers, my interest in HMC grew and I realized the meaning and importance of du-rability when it comes to volunteer work. I believe that I was able to get a job at HMC because the interviewers

You’re from the ‘Happy Move Global Youth Volunteers’. Can you introduce yourself?

Park Jung-in I am in my fourth year as a hardwork-ing production manager in team 5 at Hyundai Motor Company (HMC)’s Ulsan plant, and I was one of the first members of the Happy Move Global Youth Volunteers program, which, at the time, was-and still is- every university students’ dream. The green vest of the Global Youth Volunteers was a huge source of pride for me as a university student, and I think it was this pride that mo-tivated me to go through the Internship at HMC to finally become a regular employee that I am now. Noh Hyun-chul I was also among the first members of the Global Youth Volunteers with Jung-in. I went through the same internship six months after Jung-in, and now I am in my third year as a manager at the Automotive Parts Buying team at HMC’s Headquarters. Ever since we became friends at Happy Move, Jung-in helped me a lot in the process of my employment.

Are there any episodes from the time that you would like to share?

Park Jung-in Because we were participating in an environmental volunteer work, there was limited amount of water we can use. A bucket of water for each person was available; the boys were able to wash themselves with it, but for girls, they could barely wash their faces. So all the girls just saved the water for 3~4 days to use it at once. There was also a time when we butchered a lamb and cooked it, just like the locals did. The girls weren’t able to handle it. There were other episodes too, because of all the cultural and situational differences. I can still vividly remember them with joy, even after years have passed.Noh Hyun-chul Yeah, but I remember it as an experi-ence giving a great analog-like emotions and memories, rather than feeling uncomfortable. There weren’t any electronic appliances there, so we would end the day together by lying on a blanket and looking at shooting

“I believe thatbeyond materialsupport and short-lived events, the company’s willingness to constantly help the volunteers is the strongest point.”/ Noh Hyun-chul

thought I showed appreciation towards HMC for giving me a chance to truly think about the meaning of life.Noh Hyun-chul I have a similar answer. I believe that my sincerity showed promise to the interviewers. My involvement in Happy Move Global Youth Volunteers greatly influenced my sincerity towards HMC. Therefore, the group not only brings me fond memories, but also serves as a great gift and compass in life.

Do you have anything to say to the Youth Volunteers?

Noh Hyun-chul I feel like there are many of those who try very hard to prepare for employment, not even exclusively to HMC. I believe that if one truly enjoys one’s work rather than focusing on the finishing line, one can learn and achieve greater things.Park Jung-in I was very fortunate to meet all dif-ferent types of people around the world while I was in the first volunteer group. It gave me a sense of direction of who I wanted to become and achieve. It is not com-mon to experience these opportunities at a young age. One would truly appreciate the group’s lively energy and warmth if one would be part of it.

1 Happy Move 1st class name tag

2 Which has been kept preciously together with assistant

manager Mijin Na, the mentor of the 1st class

“One would trulyappreciate

the group’s lively energy and warmth if one would be part of it.”

/ Park Jung-in






CARRYING HOPE FOR LIFE ON FOUR WHEELS

story

10

There is lifesaving hope in every Hyundai automobile in the vast land that is America. Hope on Wheels is a social contributing program that supports the research and cure for child cancer. Hope on Wheels was able to be active for sixteen years because people sympathized and supported the program’s sincerity. Starting with American sale corpo-ration dealers, the program was able to be active for patients, researchers, and hospitals as more and more citizens began to participate. Even to this day, Hyundai Motor America goes on to spread hope to the world.

The Start of a Lifesaving Miracle

The number of child cancer patients is growing globally, and in

America, thousands of children are diagnosed with cancer every year.

Not only is the process of treatment for these child patients are painful

and costly, the child patient and his family go through much emotional

and financial hardship. Luckily, most of the child cancer patients can

be treated in the early stages. However, due to budgetary reasons, the

US federal government’s support is not nearly enough. Hyundai Motor

America(HMA) detected this situation and as a mean to give back to

the community, the company started creating lifesaving miracles.

In 1998, HMA dealers in New England area donated to Boston’s Dana-

Farber Cancer Institute, initiating the 'Hope on Wheels project'. This

wonderful idea to help children who are diagnosed with cancer spread

to dealers across America. The revenue needed to support the program

was backed up by 800 national dealers who donated 14 dollars each

automobile they sold, along with HMA and staff members. Citizens

were able to donate through websites such as www.HyundaiHopeon-

wheels.org. Hope on Wheel’s sum of donation from 1998 to 2013 to

cancer researchers and institutions accumulates to 72 million dollars.

The Special Idea to Fight Child Cancer

Hope on Wheels consists of support for child cancer research and cure,

encouragement to those who are diagnosed, and awareness of the

disease through online and offline promotions. Some notable activities

include the 'Hope on Wheels Promotion' Tour which delivers donations

and encouragement for the patients in America, ‘Hyundai Scholar

Grant’ and ‘Hyundai Hope Grant’ that support research money, the ‘Child

Cancer Awareness Month’ festival, numerous websites and campaigns.

Hope on Wheels main logo is handmarks in various shapes and col-

ors. The handmarks are those of child cancer patients and those who

fought through, giving the message of hope and endurance. The color-

ful handmarks not only caught the attention of automobiles that toured

the nation, but also spread the message of hope in various festivals

and social media.

Donation money per sold vehicle (per vehicle)

Hope on Wheels Accumulated fund (1998-2013)





Hope on WheelsHope on Wheels



Hope on Wheels, 16 Years and Still Going

In 2013, Hope on Wheels opened full-scale campaigns for its 16th

year anniversary. The 2013 program began with the Hope on Wheels

honorary ambassador CJ George ringing the closing bell of New York

NASDAQ stock market. On the 28th, New York’s Jacob Javits Conven-

tion Center hosted official opening of the ‘2014 New York Motor Show’

and New York City officially declared this day as ‘Hyundai Motor Hope

on Wheels Day.’ Many citizens showed interest and sympathy as the

‘Give Hope a Hand’ campaign spread the purpose of the event through

videos on New York Times Square displays and various social media.

One of Hope on Wheel’s prominent activities is the ‘Hyundai Scholar

Grant,’ which gives scholarships to outstanding researchers in child

cancer research. After each dealer decides on a candidate nationally,

Children’s Oncology Group assesses the candidates and picks those

who show promise. HMA gave 42 researchers 75 thousand dollars

each (3.15 million dollars in total) of research scholarships through

Hope on Wheels from March to August, 2013.

A Wonderful September Journey with Citizens

Every September is the ‘Child Cancer Awareness Month’ in America.

Hyundai Motor America(HMA) opens various festivals during Septem-

ber to attract citizens to raise awareness and support for the issue of

child cancer. In 2013, Hyundai’s ‘Hope Grant Contest,’ a tour to deliver

donations, a 5km marathon, joint events with the Child Cancer Caucus,

numerous online campaigns through websites and social media plat-

forms went underway.

In 2013, ‘Hyundai Hope Grant Contest’ successfully took place spon-

soring research money for national children’s hospitals that participate

in child cancer cure programs. Through much evaluation of the hospi-

tals that applied, 41 were selected. On September, Hope of Wheels

donated 250 thousand dollars to each hospital, leading to a sum of

12.05 million dollars.

The ‘Hope on Wheels 5km Marathon’ also celebrated its third year as

the event attracted tens of thousands of participants in 12 cities around

the nation. To spread awareness of child cancer and gather donations,

the festival hosted various events such as the Handprint Wall. The

sum of money from the marathon was entirely used for child cancer

research and cure programs.

In 2013, in order to spread the awareness of child cancer, campaigns

actively used social media as their medium. Hope on Wheels was able

to attract much attention by posting child cancer patients’ stories, ‘Ev-

ery Handprint Tells a Story,’ on HMA’s Facebook page. Much support

was shown as the Facebook campaign had over 5,000 replies and 120

million online handprints. On YouTube, the campaign put up stories of

children who beat cancer along with other social media publications.



Hope on Wheels



Continuing from 2012, NBC talk show, ‘The Ellen DeGeneres Show’

sponsored Hope on Wheels in 2013. Through the broadcasting, the

program was able to not only show what benefits it gave to child

cancer research but also introduced people’s social media replies and

gave away free cars.

HMA participated in the U.S. Congress’ annual festival to fight child

cancer. This festival encourages the idea of fighting cancer with the

help of Child Cancer Caucus, a group of Congress representatives who

are concerned about the issue. As the first private corporation to be in-

volved, HMC was recognized as the leader in fighting child cancer and

has participated three years in a row since 2011. In the 2013 festival,

along with the Korean ambassadors in the U.S and HMA, child cancer

medical teams, patients and their families participated to share case

studies and the necessity for early detection in child cancer, and to

discuss legislations relevant to the means to support this direction.

Sponsorship through Hyundai Cancer Research Center

HMA established the ‘Hyundai Cancer Institute’ in Children’s Hospital

in Orange County (CHOC). From 2011, the sum of 10 million dollar

donation from Hope on Wheels helped establish the child cancer

research center to study and develop innovative treatment for child

cancer. The opening ceremony that was held on July 2013 hosted

HMA dealers, hospital workers, child cancer patients and their

families. The event included the child patients handprinting the wall.

HMA donated two Santa Fe vehicles for the child patients in CHOC.

In conjunction, Hyundai Bio-repository was established to carry out

nationwide research on tumor by supporting Children’s Oncology

Group with 2 million dollars.

Hope on Wheels, Toward the Future

For sixteen years, Hope on Wheels brought significant changes to the

American society. Through this program, child cancer patients and

their families were able to dream new lives; researchers, doctors, and

hospitals were greatly supported in terms of research and treatment.

Even more, citizens were able to be more aware and show support

towards child cancer and ways to fight it. This was achieved not only

with the support of HMA American sale corporation and dealers around

the nation, but also the customers who purchased the automobile,

citizens who participated on various festivals, and the Internet

populations who showed sympathy through social media replies and

posts. HMA will further on develop Hope on Wheels to give much hope

and change for the future.



Hope on Wheels



●

Zafar Brooks

DIRECTOR, GOVERNMENT RELATIONS ANDDIVERSITY OUTREACHHYUNDAI MOTOR AMERICA

Continuingvarious works for child cancer treatment

‘Hope on Wheels’

From 1998, Hope on Wheels was composed of Hyundai Motor Company American sales corpo-ration and automobile dealers. As a representa-tive program in America that helps child cancer research and treatment by donating a given amount of money per sold car, its goal is to low-er the disease and death rates of American child patients. With our financial support, we will sponsor and develop various programs to spread awareness of child cancer within America.

Interview



Hope on Wheels



deliver the donation money. To raise awareness of the illness, I had to open various media events each time I visited a children hospital. Especially for the five cities of San Francisco, Austin, Chicago, Washington DC, NYC, I invited public media figures and leading figures in new energy to the events. It was an event to introduce Hope on Wheel’s activity and promotion along with HMA’s hydro fuel cell technology. While touring, I was met with much support from child cancer patients, their families, customers, and citizens.

While promoting the awareness of child cancer, how did the citizens participate?

Hope on Wheels mainly did promotions through online and social media. Hope on Wheels has a tour that deliv-ers donations and hosts 80 Handprinting festivals. About 100 festivals take place each year and these events at-tract much media and advertises our message well. With the help of active promotions, citizens have showed much attention and interest in the program. For our ‘Child Cancer Awareness Month’ campaign of September 2013, more than 60,000 citizens participated in our ‘5km marathon’. Our donation money through the internet is increasing each year. Each social media community’s activity is also very promising. In June 2014, 15,000 newsletter readers, 43,000 Facebook followers, and 3,000 Twitter followers have supported us.

Hope on Wheels is a social contribut-ing group that is recognized around the world. What are the main achievements of the group?

Hope on Wheels’ dedication on saving lives and its con-stant, sincere contributions to child cancer research has been widely recognized, earning multiple awards from various institutions. In 2013, the U.S assembly opened a yearly festival to fight child cancer and as a sign of grat-itude for Hope on Wheels, the American flag that was in the assembly hall was given along with the global re-

gional social contribution award from the Ajamu group. With these at hand, HMA’s image has improved among consumers, resulting in a 93.7% preference level for the brand in September’s 2013 poll.

It’s been 16 years since the beginning of Hope on Wheels. What are its goals and philosophy?

Hope on Wheels program was designed to solve many important problems that American children go through. Every 36 minutes, a child is diagnosed as a cancer pa-tient, and child cancer has the leading death rate among children’s diseases. Hope on wheels is one of the biggest nonprofit organizations to support child cancer research in America. The main goal is to save lives by spreading awareness of the illness and financially supporting those who research for better treatment. Our philosophy is to make a world where no children dies of cancer. The sur-vival rate of child cancer patients, which was nearly 0% in the 1960’s, has increased to about 80%. Our goal is to raise the survival rate through supporting technological progress and research development.

Hope on Wheel’s monetary support is composed of donations from the com-pany and dealers. How is it managed?

Hope on Wheel’s monetary support is composed of deal-ers’ saved up donations per sold car alongside with the donation gathered by Hyundai Motor America(HMA)’s American sale corporation. 4% of the whole donation is from citizens. The board of directors composed of execu-tives and dealers from the American sales corporation manage the program’s budget and donations are given by panels of doctors.

Is there a specific incident that you remember the most from Hope on Wheels?

The 2011 Hope on Wheels tour left a strong impression on me. I was a member of a four-man group that wanted to raise awareness of child cancer around America. We toured across America on Hyundai’s Hydro Fuel Cell model of the Tuscan FCEV. This tour lasted 28 days and we traveled almost 7,564km. For that period of time, I drove the vehicle to children hospitals every day to

Hope on Wheels Main Awards

2014 CSR Hall of Fame Award

Best Social Media Campaign of the Year

2013 U.S Council Certificate and Awards:

Global Regional Award given by the Ajamu Group

Published in the U.S Chamber of Commerce’s and

Industry Health and Welfare Report

Published in Korean Academy Publications

2012 Best CSR Project of the Year, 2012 Decisive Media

Winner of CHOC Child Champion Award and PR

News Event/PR Award

2011 Hyundai Innovative Mind Award:

Cause Marketing Forum Halo Award

“We will become a corporation

that consistently contributes in

the research and treatment of child

cancer through participation and

sharing.”



Hope on Wheels



1

2

3

story

11

OPENING UP A BRILLIANT FUTURE FOR EUROPEAN YOUTHS

As European economic depression continues, youth unemployment rate has gone above 25% in some of countries. Hyundai Motor Europe GmbH (HME) proposes to address this challenge by improving the STEM-skills of European youth. Implemented across Europe, the Skills for the Future-project aims to bridge the gap between business and education. This is achieved through close cooperation between selected vocational schools and industry specialists from Hyundai. In this way HME contributes to increasing the chances of European youth to finding employment in the difficult economic context.

Nurturing Young Talents Nurturing Young European Talents

Today, countries in Europe experience difficulty with the protracted

depression and high youth unemployment rate. Thus, many young

Europeans feel anxious about their uncertain future. Actively involved

in Europe with its business operations, Hyundai Motor Europe GmbH

(HME) has created a pan-European CSR-project in order to help Europe

overcome the skills-gap and improve the employment situation of the

young.. That's Skills for the Future, a project that has been deployed

since 2012 in European countries with HME as its bellwether.

Skills for the Future is a training program that has been provided for

three years since 2012 for total 10,000 persons from 400 schools in

15 countries. It aims to improve the employability of young people

by providing technical skills and entrepreneurship courses as well as

mentoring of a mini-company for 15-18 year-old students of vocational

schools across Europe. HME ultimately aims to contribute to the

growth of the European economy including auto industry by cutting

youth unemployment and fostering excellent technical workforce

through a hands-on education that would bridge the technology gap

between schools and employers.

1,2,3 Participants of Skills for the Future





Skills for the FutureSkills for the Future



Category

2012-2013

2013-2014

2014-2015(planned)

countries

4

8

15

students

1,030

3,760

5,890

schools

37

78

225

donated vehicles

4

6

To be finalized

volunteers

50

120

To be finalized

First disclosed at European Business Summit held in Brussels, Belgium on Apr. 26, 2014, the project began its pilot program in September 2012 in 37

schools in four countries of Germany, the UK, Italy, and Spain. The first year's program which lasted through 2013 engaged total 1,030 students, while

15 mini companies were created for mock practice in business management. To ensure effective training, HME donated four vehicles to vocational

schools in Spain and Italy. The second school-year that started in 2013 included new participants from the Czech Republic, France, Poland and Slovakia.

2012

2013

U.K

Spain

Italy

France

Poland

Czech Republic Slovakia

Germany



Skills for the Future



1

2

2

3

5

4

Cooperation with Partners including JA-YE Europe

The project proceeds in close cooperation with JA-YE (Junior Achievement Young Enterprise) Europe, the largest European NGO in entrepreneurship

education. While HME handles planning, finance, technology, and supply of specialists, JA-YE is responsible for organization and operation of specific

activities for the curriculum, creation of teaching materials, and training for teachers and volunteers. External communication and publicity that use

website, video, and other various materials are performed by HME and JA-YE. In addition, participation of staff members and faculty of the vocational

schools has been crucial for the success of the project. The general curriculum for Skills for the Future is implemented by coordinators and volunteers

from HME and coordinators from JA-YE and teachers from the participating schools.

1,2,3,4,5 Skills for the future, Footage of various education courses and activities






4>

Master

Class

2>

Training

in School

5>

Hyundai

Award

3>

Technical Skills

and

Entrepreneurship

Courses

Master Class refers to the workshop that is provided twice a year for teachers and volunteers from HME who participate in the training. Through a careful review and active discussion of past achievements from the training, teachers and volunteers come up with novel and innovative proposals for improvement that could bridge any gaps between schools and actual worksites.

Skills for the Future Hyundai Award is a competition in which mini companies cre-ated by students from different countries participate. Mini companies must pass nationwide competition in each country to move on to the European finals. The most recent edition of the Hyundai Skills for the Future Award was held in Frankfurt on May 26th-28th, 2014.

Online class as the preliminary course for the curriculum is provided in the quiz format on the website for Skills for the Future (www.skillsforthefuture.eu). To get qualified, students must pass a quiz which tests their basic knowledge on auto industry. Minimum required score for qualification is 80, and the test can be repeat-edly taken until a student qualifies. The quiz is provided in English, Italian, Spanish, German and Czech Republic language.

For training in school, employees volunteer from different divisions of Hyundai Mo-tor Europe GmbH(HME). The volunteers visit schools to provide classes in technol-ogy, general affairs, and various cases in auto industry, and support counseling on schoolwork and careers through talks with students. Through the class and talks, students can learn quite a lot about technological trends in auto industry and skills required for actual operation.

Technical Skills and Entrepreneurship Courses let students create and operate their own company for mock practice in business management. Students learn from the volunteers and the teachers not only basic knowledge in market economy and busi-ness, entrepreneurship and interpersonal skills, leadership, but also various abilities needed in actual operation and technology in STEM (science, technology, engineer-ing, and math), before they create and run a mini company that produces products and services related to auto industry. Those mini companies receive various sup-ports and guidance from the HME mentors.

Systematic Training Designed to Strengthen Job-Oriented Competitiveness

The curriculum for Skills for the Future includes online quiz, classroom visit, course in technical skills and entrepreneurship, master class for volun-

teers and teachers, and Hyundai Award as a mini competition. Yearly training is split in two semesters.

1>

Online Class






1

2

3

Positive contribution to the European societies the European Societies

Through the project that ran through the first half of 2014, not only the

students and faculty in the vocational schools in different countries

but also Hyundai Motor Europe GmbH(HME) and JA-YE Europe were

able to grow together while experiencing positive changes. By devel-

oping the skills necessary for employment through class-room activi-

ties, mentoring by business-volunteers, and running their own mini-

company, students acquired both competence and confidence. Schools

and teachers were able to broaden the horizon of the vocational edu-

cation through their participation in bridging the gap between school

education and industrial application. By successfully implementing the

project that continues through 2015, HME continues to positively con-

tribute to European societies.

1,2,3 'Hyundai Skills for the future Award’






Interview

●

Preslav Mitranov

HR & GA DEPARTMENT | HR TRAINEEHYUNDAI MOTOR EUROPE GMBH

A project thatnurtures precious dreams of the European youth'Skills for the Future'

With Europe’s youth unemployment rate reaching 25%, ‘Skills for the Future’ marked its goal to boost European youths’ competitiveness for employment by providing practical education curriculums including customized vocational skills and sharing Hyundai employees’ know-hows to teenagers of 15 to 18 who are attending vocational schools. This project’s vis-ibility will continue to be promoted and will be able to help the European youth to further achieve their dreams in the future.

Interview






Skills for the Future is now leading Hyundai's social contribution activi-ties in Europe. What is the biggest strength of Skills for the Future?

Skills for the Future is Hyundai pan-European CSR program. By operating in Europe for many years we wanted to give something back to Europe by becoming a responsible European corporate citizen. Today Europe is facing critical difficulties with un-employment specifically with the young generation who have an unemployment rate of more than 25%. The automotive industry is permanently looking for skilled automotive professional which difficult to find due to missing skills and competencies. With more than 10,000 highly skilled Hyundai employees we believe that we can help with bridging the skills gap between business and education. In that context I believe that the biggest strength of Skills for the Future is the strong engagement of the Hyundai volunteers. The Hyundai volunteers are sharing their passions, expertise and knowledge with the students through various activities. It is the most important factor in sustaining the program and its impact in the future.

We have heard that despite its implementation for a short period of time, the project has had huge impact. We are curious how people have reacted to it in Europe.

Since the program has been launched in April 2012, it is getting more and more visible. Firstly more than 3,000 students took part at least in one of the Skills for the Future activities this aca-demic year. This is a three-time increase compared to the results of last academic year. They worked with over 120 Hyundai volunteers on 110 class room visits, 63 mini companies, 30 competitions and 36 teacher master classes.* The Students and Teachers are very happy with their experience with Hyundai,

and they all expect to their school will continue to be part of these program for the next years. Secondly, over the past 2 years we have invited representatives of media, officials from the European Commission, members of European Parliament as well as the national parliaments and governments’ officials to attend our national and local Skills for the Future initiatives. In April 2013, Hyundai organized a Skills for the Future panel discussion in the European Parliament with high-level speakers and involvement of the teachers and students. In addition, in 2013 the project was showcased within ACEA (European automobile manufacturers’ association) as well as at events and meetings in Brussels (Jumping the Skills Gap Symposium organized by European Roundtable of Industrialists, Leaders for a Day organized by JA-YE Europe) where we have explained our commit-ment to this program. The European Policy Makers start recognizing Skills for the Future as a best practice program on how business and education should work together to find solution for bridging the skills gaps in Europe. The Skills for the Future-project has moved Hyundai towards a corporate social citizenship-status in Europe.Last but not least all the 120 Hyundai volunteers are proud of this program, and they all have recognized how powerful it is for developing the skills of the young generation, but also for their personal devel-opment. They all reported how refreshing the experi-ence with the students is, how much they learnt from students who shared their, enthusiasm for learning, outside-the-box thinking and willingness to make things that appears impossible at first glance pos-sible. They all got inspired by this experience.

Tell us about students or share with us episodes you particularly remem-ber.

During the school year I hear a lot of stories from our volunteers who share how refreshing and en-

“The Hyundai volunteers are

sharing their passions, expertise and

knowledge withthe students through various activities. It is

the mostimportant factor in

sustaining the program and

its impact in the future.”

riching working with students can be. In end of May Hyundai Motor Europe GmbH’s Headquarters near Frankfurt hosted 70 students together with their teachers and Hyundai mentors representing the best mini companies from across Europe. I was really im-pressed by the enthusiasm and the mature approach of all students who confidently presented their products and services. The mini company Cross from Slovakia impressed me with the great teamwork that they presented. As the Jury was interviewing them and asking them difficult questions they were really supportive to each other and appeared as one unified professional team, at just 15 years old the team showed a level of collaboration maturity that I would envy sometimes to see in our organization. Knowing how important the team is, I was not sur-prised that they won the Hyundai Award. One of the students from Slovakia (Marek Kaminicky ) shared with me: We are really proud to have won the first place since we felt we had a good presentation, we were confident and above all we had an innovative product. I also would like to thank Hyundai that had stood behind us and pushed us to bring our product to the next level!

What plan and vision do you have for the skill for the future?

On a longer term we will assess a timeline to roll-it out to all the 30 European countries under the authority of HME, and to start cascading it to our Dealer network. Communicating with the students and Hyundai volunteers who participated in the Skills for the Future program in the last two academic years gives me optimism that the program is bringing positive change in their lives. We will be working on further improving the visibility of the project in European media as well as giving more flexible op-portunities for employees to join.






CREATINGA NEW POSSIBILITY IN THE MIDDLE-EAST AND AFRICA

Education : The Power to Open a Brighter Tomorrow

Hyundai is deeply interested in improving education quality for the Middle East and Africa. Education plays a crucial role over individuals and nations,

however, many places in the region lacks infrastructure and has poor environment of education. By supporting education to the underprivileged class,

we have been restlessly trying to contribute to long-term development of the community. We have donated desks, chairs, books and educational ma-

terials to slums in the region and founded professional organizations such as official automobile technical high school ‘Hyundai-KOICA Dream Center’

in Ghana to promote job training which will have positive impact to the community in return.

Since 2012 we have been supporting business contest for middle school students in West Bank called ‘INJAZ Palestine’, which is one of many efforts

by Hyundai. Students go through series of professional business education, establish their own company, and then are assessed to select one contes-

tant with biggest management outcome. Hyundai has not only been providing training sessions and funding but also successfully promoted the event

through websites, SNS and advertisement

A book can change one’s path. A mosquito net will prevent fatal diseases. A treatment will save a life. Hyundai is a firm believer of small but big miracles. Hoping a small transition today will be a big leap tomorrow, we have been contribut-ing to various places in Africa and Middle East on myriads of sectors including education and medical welfare. We have been closely working with local NGOs to provide education opportunity and medical treatment for the underprivileged children, teenagers and women. With the Middle Eastern and African neighbors, Hyundai will create another possibility.

story

12


Social Contribution Activities in the Middle East and Africa







Hyundai has been donating automobiles to South African Education

facilities for professional technical training. In 2013, we have donated

compact cars to Primrose high school in Germinston, West Ridge

high school in Durban and SUVs to Saint Anthony Education Center in

Wolfsburg. So far, we have donated 25 vehicles solely for educational

purpose. Also, in 2013 we have built a library for high school students.

In collaboration with ‘Imperial Ukhamba Community Development Trust’,

our library was founded providing over 4,500 books, desks and chairs,

audiovisual equipment and computers to South View high school in Le-

nasia South. We hope the library to encourage willingness to study for

students and decrease illiteracy rate for the local community.

Hyundai and Mozambique government have been working together

to offer education program to underprivileged teenagers with high il-

literacy rate. For 3 months, starting from March, 2013, we have given

various lectures to 500 illiterate teenage girls, in the hope to root out

illiteracy and encourage them to live life fully. Also to improve environ-

ment of education we have delivered desks and chairs, black boards,

sports equipment and other various educational materials to a newly

founded school in Angola. In Morocco, we built a preschool to educate

the underprivileged children. Completed in 2013, desks and chairs,

blackboards, computers and other educational materials have been

placed by Hyundai. More than 150 children have gained the opportunity

to experience the joy of learning due to our contribution.

25 Donated vehicles for training purposes

total 25cars








95 / Brilliant Hope

Medical Welfare :Sharing for healthy life

Great numbers of underprivileged people living in African developing countries cannot expect

quality medical treatment due to lack of medical facilities. Hyundai has been working to tackle

the problems associated with medical and health environment of underprivileged class through-

out various countries in Africa.

We have sponsored Eerste River Hospital in Western Cape, Republic of South Africa. Surgical equipment was provided by Hyundai, paving way for quality medical services. In Sudan, we have donated ultrasonic devices to the hospital that are having difficulties examining pregnant women due to lack of diagnostic equipment. We have supported one ultra-sonic device to Omdurman hospital in Khartoum in the capital and El Obeid hospital in Kordofan in the northern region each to increase the accuracy of pregnancy examination for local women.

We are hosting annual malaria eradication campaign in Nigeria. Since 2010, we have taught precautionary mea-sures for malaria, fumigated the region, and provided mosquito larva insecticide, mosquito incense and mosquito nets to education facilities and child care centers in underdeveloped areas. Also on March 2014, we have carried out malaria eradication campaigns in child care centers and nursing homes located in Lagos, Oyo, Kwara, Edo, Delta, Akwa Ibom and Ogun.

We have donated 10 customized mobile clinic vehicles to 4 countries: Ethiopia, Nigeria, Ghana, and Rwanda. Hyundai which has been carrying out mobile clinic projects to enable medical diagnosis in remote areas in Africa since 2009, is hoping to improve African health environment through donation of diagnosis vehicles

We sponsored ‘Kidzcan Zimbabwe’, a local NGO supporting childhood cancer patients. Kidzcan is a group that gives helping hands to the unfortunate children suffering from cancer and has supported 443 child patients in 2013. Hyundai has donated automobiles and held various fund-raising campaigns in car exhibitions, websites, SNS, magazines, and 5km marathon competition.

1>

Supporting

Medical Facility

2>

Malaria

Eradication

Campaign

3>

Supporting

Mobile Clinic

Vehicle

4>

Supporting

Childhood

Cancer Patients

Number of mobile clinic vehicles donated

10 cars

Number of countries supported with mobile clinic vehicle

4 countries






1 2 3

Hyundai Motor Company has global-wide business and wants to be a part of local society’s development. For that reason, we have established a task force specializes in CSR activities in India and the Philippines. Hyundai Motor In-dia Foundation(HMIF) established by Hyundai Motor India(HMI) and Philippines’(Hyundai Asia Resources, Inc.) HARI Foundation(HFI) have been paying close attention to local society’s issues. Our social contribution foundation’s vision is to be part of local residents’ lives to create a better tomorrow. Experience the inspirational stories from India and the Philippines.

Managing Traffic Volunteer Service Team and Driving Schools

To contribute to traffic safety, HMIF has been running ‘Hyundai traffic

volunteer service team’ program since 2008. Cities like New Delhi,

Chennai, and Kolkatta, where overcrowded traffic never seems to be

resolved, we select 280 college students as volunteer work participants

to cooperate with local police officers for traffic regulation at night.

Each volunteer is supported with 2,000 rupees as expenses for their

work, attires and equipment, and traffic insurance fees. The program

not only helps organize the local traffic, but also supports a more stable

life for college students.

In addition to this, as traffic safety comes from safe driving, we have

also been running ‘Hyundai driving school’. Located inside Chennai fac-

tory, the driving school provides 2 months of training and free uniforms

and meals to unemployed youths. After the training, they are given

driver’s licenses from the local traffic authorities. So far, we have had

over 520 graduates most of whom successfully found jobs afterwards.

In 2013, ‘Hyundai driving class program’ was initiated for local citizens

to provide free driving lessons. Our effort not only helps strengthen

traffic safety but also promotes employment in India.

Construction of Model Village to Improve Quality of Living

Hyundai Motor India Foundation(HMIF) is working tirelessly to help un-

derprivileged people to gain long-term economic independence through

various activities. Model Village project is one of the initiatives.

Started in 2011, the 4-year project aims to improve living condition of

8 villages located near Chennai factory. We have renewed schools and

constructed various facilities as washrooms, sewage purification facili-

ties, street lights and playgrounds for children. Also we have distrib-

uted trash cans from places to places and donated tractors to collect

wastes. Furthermore, we have constructed a library and filled it with

books, hosted a public health awareness camps, and created vegetable

gardens in schools and residential areas. Now cleaner and more com-

fortable villages are bringing up hopes and energy to the residents.

CREATINGBRIGHTER TOMORROW OFINDIA

HMIF(Hyundai Motor India Foundation)

Brighter future through education

Education is one of HMIF’s many passions. Education is the key to a

better future, and creates opportunity for the society to nurture future

leaders. We have been donating desks and chairs to public schools of

Kanchipuram region for the betterment of education environment since

2007. All of our donated desks and chairs are made of environmentally

friendly materials that are utilized from waste woods. Up until 2013,

we have donated 28,750 sets of desks and chairs for 87,600 children

to use. Furthermore, we run a one-year-program for underprivileged

women from Kanpuchiram and Tirubala to provide nursing education,

food and shelter. Over 210 women became certified nurses and found

jobs. We are planning another project with the community’s NGOs that

will provide computer education to 480 local girls annually. In addition,

we are donating used vehicles and engines

story

13

1 University student volunteer worker ‘Hyundai Traffic Volunteer Service Organization’

2 Nursing education curriculum that supports neglected class of young females

3 Donated desks and chairs to improve the education environment of children



◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆ ◆Global Social Contribution


Social Contribution Foundationsin India and Philippines






1 2 3

5

4

Saving precious lives by supportingmedical services

Hyundai Motor Company has been pouring efforts to save lives through

implementing better public health services all across India. HMIF is

collaborating with NGOs and local hospital to cure underprivileged chil-

dren with congenital cardiac disease. 5 centers have been established

in Tamil Nadu province including Chennai, to proceed with heart-health

screening of child patients and we have funded four diagnosed children

in Kanchipuram with open heart surgery.

Sharing and volunteer servicefor neighbors and the community

HMIF has also supported the local community development through

various activities. We have sponsored sports events for physically

challenged children and donated reverse osmosis water coolers to 7

villages near Chennai to commemorate Indian Independence day. Our

employees have participated in environment awareness campaigns

and cleanup camp held in Chennai and cleaned up the beaches and

lakes, and also participated in activities to raise awareness of the en-

vironment such as planting trees in Chennai cancer research institute.

Automobiles have been donated to support the activities to the handi-

capped, local orphanages and public health related NGOs. Along with

that, HMIF is endorsing international cooperation between Korea and

India and has been funding ‘Indo-Korean Centre’ to promote bilateral

cultural exchanges. 1,2 Company-wide blood donation campaign held in

Chennai factory

3 Donating reverse osmosis water purifiers to public schools

4,5 Environmental awareness campaign with employees

‘Youth ExNora International’






1

2

STARTING A WARM CHANGE WITH THE PHILIPPINES

HARI(Hyundai Asia Resources, Inc) FOUNDATION Various Attempts to Nurture Future Talents

Hyundai Asia Resources, Inc(HARI), the primary entity to manage so-

cial contribution in the Philippines has profound interest in nurturing

young talents. Hyundai New Thinkers Circuit (HNTC), an innovative

training program for high school students and teachers has been car-

ried out since 2013 to foster future talents in the Philippines. In 2013,

we held a leadership convention on ‘Nurturing future climatologists’,

partaken research projects on the community development related to

climate changes, and hosted science camps and awarded talented

youths. Also we have participated in a program with Synergeia foun-

dation to improve the basic education system of the Lanao del area

in Mindanao. We are actively training local teachers and education

personnel, while supporting the local primary schools with various

educational materials and equipment.

New Ideas and Actions Toward the Environment

New Ideas and Actions Toward the Environment HFI together with the

Gawad Karlinga Community Development Foundation(GK Foundation)

established the Hyundai Center for Green Innovation at Angat, Bu-

lacan on May, 2013. Equipped with a seminar room that has over 100

seats, Hyundai Center for Green Innovation has not only been playing

a role to educate knowledge and technology related to sustainable

development but also has been running the Green Innovation Camp

to provide beneficial information to alleviate poverty and protect the

environment. Moreover, our ‘Ecovan’, a mobile van that serves as a

teaching platform to educate importanceof environmental protection,

was donated. Mindanao received the 3rd Ecovan after Luzon and

Visayas. Inside the van, there are various types of educational equip-

ment including a study room, audiovisual system and a multimedia

room; all of which provides various environmental training on climate

change and environmental protection.

Restoring damages of typhoon and improving medical environment

November, 2013, typhoon Haiyan struck Visayas region, including

Tacloban and devastated the region. HARI and HMIF have donated 50

million pesos to restore the local community damaged by the typhoon.

Also in December, 2013, we donated mobile hospital or mobile vans

that can be utilized as ambulances to Philippine College of Hospital

Administrators (PCHA) and contributed.

1 ‘Hyundai New Thinkers Circuit’, education program to foster

future talents

2 Completed the construction of Hyundai Green Innovation Center

for poverty alleviation and environment protection






Asia & Oceania

28PROJECT ACTIVITIES

8COUNTRIES

CHINAstory 01 / 05 / 09 | HONGKONG | AUSTRALIA | NEW ZEALAND | INDIAstory 13 | PHILIPPINESstory 13 | CAMBODIAstory 08 | VIETNAMstory 09

Korea

U.S.Astory 10 | CANADA | ECUADOR | CHILE | PUERTO RICO | BRAZILstory 09 | HAITI

The Americas


7COUNTRIES

SOCIAL WELFARE | CULTURE/SPORTSEDUCATION/ACADEMICS | ENVIRONMENT

story 01 / 02 / 03 / 04 / 05 / 06 / 07 / 08 / 09

RUSSIA

CHINA

KAZAKHSTAN

HONGKONG

KUWAIT

LEBANON

GHANA

PALESTINE

RWANDA

MOZAMBIQUE

SUDAN

MOROCCO

SAUDI ARABIA

ETHIOPIA

ANGOLA

NIGERIA

TUNISIA

OMAN

EGYPTISRAEL

ZIMBABWE

REPUBLIC OF SOUTH AFRICA

AUSTRALIA

INDIA

PHILIPPINESCAMBODIA

VIETNAM

NEW ZEALAND

CHILE

ECUADOR

U.S.A

CANADA

BRAZIL

PUERTO RICOHAITI

UKRAINE

SERBIASPAIN

GERMANYUK

ITALY

POLAND

FRANCE

CZECH REPUBLIC

KOREA

SLOVAKIA

We may live in different countries, different continents but our lives are not so different. We live the best we

can in the present, and newly grow our dream for tomorrow. Hyundai Motor Company wishes to lead happy,

warm changes by sending messages of hope to the lives and dreams of our neighbors across the globe. This

is why we’re engaging in efforts to share, to help solve issues of each local community in areas of welfare,

education, medical, employment, and culture. Hyundai Motor Company’s beacons of hope will spread

throughout all over the world, covering the Americas, Europe, the Middle-East, Asia, and Oceania, Russia &

CIS to support the local community and make lives of our neighbors better.

SHINING HOPE SPREADING OUT TO THE WORLD

story 01 Robocar Poli Traffic Safety Campaign Korea | China | Russia | Israel

story 02 Korea Road-kill Prevention Association (KRPA)

Korea

story 03 Kids Hyundai Korea

story 04 Looking for Three Leaf Clovers Korea

story 05 Green Activities for Healthy Future Green Move

Korea | China | India

story 06 Volunteering Together Korea

story 07 Moving the World Together Public Business Korea

story 08 CSV Project Creating Shared Value Korea | Ghana | Indonesia | Cambodia

story 09 Happy Move Global Youth Volunteer Corps Brazil | China | India | Vietnam | Ghana etc.

story 10 Hope on Wheels U.S.A

story 11 Skills for the Future U.K | Germany | France | Poland | Slovakia

| Italy | Spain | Czech Republic

story 12 Social Contribution Activities in the Middle East and Africa

Palestine | Republic of South Africa | Mozambique | Angola | Morocco | Ethiopia | Nigeria | Ghana | Rwanda | Sudan | Zimbabwe

story 13 Social Contribution Foundations in India and Philippines

India | Philippines

SHINING HOPE THAT MOVES THE WORLD

ISRAELstory 01 | KUWAITstory 12 | REPUBLIC OF SOUTH AFRICAstory 12 |ZIMBABWEstory 12 | EGYPT | LEBANON | PALESTINEstory 12 |MOZAMBIQUEstory 12 | MOROCCOstory 12 | ETHIOPIAstory 12 | NIGERIAstory 12 | GHANAstory 08 / 09/ 12 | RWANDAstory 12 | SUDANstory 12 | SAUDI ARABIAstory 08 | ANGOLAstory 12 | TUNISIA | OMAN

Middle East & Africa


18COUNTRIES


4COUNTRIES


09COUNTRIES

GERMANYstory 11 | SPAINstory 11| CZECH REPUBLICstory 11 | SERBIA | UKstory 11 | POLANDstory 11 | SLOVAKIAstory 11 |ITALYstory 11 | FRANCEstory 11

Europe

3PROJECT ACTIVITIES


Russia & CISRUSSIA | KAZAKHSTAN | UKRAINE

PART 1.PART 2.


KOREAHope has a surprising power.The more you share it, the more it grows, the more it shines.See the shining scene of radiating hope throughout all the places in Korea.

SOCIAL WELFARE

• Customer invitation to large scale Before Service Event together with Beautiful Market

• Delivering Greater Customer Satisfaction through visiting Before Service

• Hyundai Motor Company provide vehicles for welfare organization• Campaigns for Promotion to Use Traditional Markets• Sharing Love through Backpack of Love• Held Healing Camp for Abused Children• The good car that carries hope and drives toward the world

CULTURE/SPORTS

• ‘Happy Cinema’ Event for Isolated Teens and Children• Targeting Overseas Markets by Sponsoring Favored Winter Games• Official Sponsor of the Cricket World Cup• ‘Hope-Dream Concert’ for the underprivileged neighbors

EDUCATION/ACADEMICS

• Donation of Scholarship Support and Training Car to the Seoul Institute of Technology and Education• Supported Training Uniforms to Automobile Majors

ENVIRONMENT

• Mohave Fuel Cell Model Donation• Global Eco-leader Promotion Camp• Eco-Korea campaign with Student Goodwill Ambassadors

story 01 Robocar Poli Traffic Safety Campaign

story 02 Korea Road-kill Prevention Association

story 03 Kids Hyundai

story 04 Looking for Three Leaf Clovers

story 05 Green Activities for Healthy Future

story 06 Volunteering Together

story 07 Moving the World Together Public Business

story 08 CSV Project

story 09 Happy Move Global Youth Volunteer Corps




1 2

10,200customers participated in our national donation campaign together with Beautiful Market (held twice in 2013)

2,105,054customers experienced visits from our Before Service (2006 ~2013)

SOCIAL WELFARE

SOCIAL WELFARE

CULTURE/SPORTS

EDUCATION/ACADEMICS

ENVIRONMENT

Customer invitation to large scale Before Service Event together with Beautiful MarketIn 2013, Hyundai Motor Company invited customers to a large scale Before Service event hosted in collaboration with the charity organization ‘Beautiful Market’. Taking places in 7 locations across the country, the event provided opportuni-ties for our customers to donate second-hand clothes, books, accessories and etc, and the profit from selling the donation was used entirely on helping the underprivileged. Hyundai Motor Company was able to promote corporate image through the event.

Delivering Greater Customer Satisfaction through visiting Before ServiceOur first-in-the-industry, free-of-charge home visiting mainte-nance policy, the ‘Before Service’ ensures safer driving expe-rience to more than four million customers around the world. Every holiday season, Hyundai Motor Company supported the convenience and safety of our customers by setting up temporary service corner in highway rests nationwide and by strengthening emergency service. We are always putting our customers first through our special maintenance services extending to our handicapped customers, isolated areas, and hazardous climates.

Hyundai Motor Company provide vehiclesfor welfare organizationHyundai Motor Company Ulsan Plant delivered thirteen vehicles including seven Grand Starex (12-person), one Grand Starex Easy-move, and five Avante Hybrid models to thirteen local welfare organizations working for children and teenagers, elders, and handicapped people. Ulsan Plant has donated 116 automobiles to the local welfare organizations in Ulsan since 2005, and will continue to help mobilize our underprivileged neighbors in need with our vehicle support project provided to local social welfare organizations.

Campaigns for Promotion to Use Traditional MarketsHyundai Motor Company Ulsan Plant has provided bonus allowances to its workers with vouchers for traditional markets since Chuseok in 2011, vitalizing local marketplaces and contributing to the local economy. Also, representatives of labor union and management visit and promote the local traditional markets during holiday seasons and buy fruits and groceries with the coupons, encouraging the employees to use the market and support the local community by not only giving the voucher to the employees, but using the traditional market voucher to double the contribution.

Sharing Love through Backpack of LoveHyundai Motor Company Jeonjoo Plant hosted the ‘Backpacks of Love’ event, through supporting the students from lower-income households in Jeonjoo and Wanjoo area. The back-packs were filled with kids’ favorite school supplies including 3 types of products from ‘N’ brand and were handed to the children. Through this, we were able to restore the joy and confidence of children who were discouraged by not having a proper backpack and school supplies.

Held Healing Camp for Abused ChildrenHyundai Motor Company Jeonjoo Plant hosted the Healing Camp for abused children at Lotte Resort in Buyeo, Chun-gnam Province. The event included group therapy programs through recreations, self-appreciation, love sharing, etc., and a picnic to an amusement park. The event restored laughter and happiness for the troubled children, helping them to overcome their traumas and provided the opportunity to recover their emotional stability.

1 Customer invitation to large scale

Before Service Event together with Beautiful Market

2 Before Service visits to assist customers

with safe driving




21

CULTURE/ SPORTS

4,800attendeesNumber of audience of the ‘Dream Concert’ for the underprivileged (2013)

50vehiclesCurrent status of Giftcar season 4 support (low income households, multicultural families, North Korean refugees aspiring to start a business)

SOCIAL WELFARE

CULTURE/SPORTS

EDUCATION/ACADEMICS

ENVIRONMENT

‘Happy Cinema’ Event for Isolated Teens and ChildrenHyundai Motor Company Jeonju plant has been arranging the ‘Happy Cinema’ event since 2012. In the second con-secutive year of 2013, about 1,500 teens and children were invited to watch a movie. Prior to the featured presentations, Hyundai Motor organized road safety classes in order to pro-mote safety awareness among the children. Also, by giving the opportunity to visit cinemas, Hyundai Motor intended to foster emotional development of the culturally marginalized teens and children, and provide them with the experience of enjoying cultural benefits.

Targeting Overseas Markets by Sponsoring Favored Winter GamesIn 2012, Hyundai Motor Company has made an official con-tract with Federation Internationale de Ski (FIS). Currently, the company is putting much of its effort in improving its image as a global enterprise and therefore strengthening overseas marketing by sponsoring the ongoing Winter Games in eight of the European countries and Japan. Especially, various entertainments were provided through online·offline platforms.

Official Sponsor of the Cricket World CupHyundai Motor Company was the official sponsor in the automobile industry for the Cricket World Cup in 2011, and now is planning to be the second largest official sponsor for seven Cricket World Cup events set from 2012 to 2015. Official vehicles will be provided for each event to secure transportation needs of the players and staffs. Marketing efforts will be made to promote brand awareness. Hyundai Motor Company will make continuous efforts to make the games more enjoyable and lively.

‘Hope-Dream Concert’ for the underprivileged neigh-borsHyundai Motor Company Jeonjoo plant wants to help vital-ize the local community, and this time we wanted to bring laughter and joy to our underprivileged neighbors with the ‘Hope-Dream Concert’. The concert featured favorite stars like Kim Gunmo and Maya for the older population, and also featured Idol groups like Dalshabet, Nine Muses, or ZE:A for the youngsters. The concert received passionate responses from the local community, and was broadcasted by Jeonjoo MBC.

The good car that carries hope and drivestoward the world The good car that carries hope and drives toward the world The ‘Gift car Campaign’, which donates cars to the underprivileged who are preparing to start a business, had its fourth season from September 2013 to March 2014. 50 vehicles were donated this year-a boost from last year’s 30- to a bigger pool of recipients, which extended from low income neighbors to multi-cultural families and North Korean refugees who aspire to become independent and vulnerable social group without sufficient infor-mation. The campaign was hosted in close coordination with the Green Umbrella Child Fund, the Ministry of Health and Welfare, the Ministry of Gender Equality and Family, the Ministry of Reuni-fication and various affiliated organizations of each line ministries such as CSSF, Korean Institute for Healthy Family, NKRF and etc. 50 families were chosen through strict evaluations, to be support-ed with appropriate models for their business plans with insur-ance and tax support up to 2,500,000 KRW. Moreover, a 5,000,000 KRW fund for start-up fund and marketing support in addition to start-up training and customized consulting was provided to each team to ensure their businesses were up and running. Especially, this season’s recipients relayed the sharing in snacks and dolls to local social organizations such as orphanages, retirement homes, and welfare centers upon requests made through netizen’s reply messages on the web.

1 Dream Concert, which gave hope to the

isolated neighbors

2 Officially sponsor of the Cricket World Cup




321

EDUCATION/ACADEMICS

ENVIRONMENTSOCIAL WELFARE

CULTURE/SPORTS

EDUCATION/ACADEMICS

ENVIRONMENT

Donation of Scholarship Support and Training Car to the Seoul Institute of Technology and EducationHyundai Motor Company is cooperating with Seoul Govern-ment since 2012, and in 2013, provided scholarships and training cars to the Seoul Institute of Technology and Edu-cation. The most outstanding students who are willing to work for Blue Hands were given scholarships, and cars were donated to the institute as training materials. The coopera-tion with Seoul city suggested a positive model for mutual growth and will continue for years to come.

Supported Training Uniforms to Automobile MajorsHyundai Motor Company provided the training uniforms for the students majoring in automobiles, who are the future of the industry. 30 institutes, including 5 universities, 19 technical schools, 4 high schools, and 2 training institutes, received the uniforms. Hyundai Motor Company will continue to promote brand image and work in close coordination with school faculties to strengthen bonds.

Mohave Fuel Cell Model DonationIn November 2013, the Namyang Laboratory of the Hyundai Motor Company donated the Fuel Cell model of the Mohave to the Gwangju Institute of Green-car Component Industry Advancement. The city of Gwangju was chosen by the Ministry of Environment to head the trial Hydro Fuel Cell Car project in 2013. Hyundai Motor Company donated the fuel cell model of the Mohave to the city of Gwangju for exhibi-tion to raise public attention promote awareness for Hyundai Motor Company’s technology.

Global Eco-leader Promotion CampAs a continued effort from 2012, Hyundai Motor Company Ulsan Plant hosted the 2013 ‘Global Eco-leader Environment Camp’. Participants were offered field trips to the eco-friend-ly Asan plant of Hyundai Motor Company, and also visited Japan to exchange opinions with the Eco-leader students. Hyundai Motor Company raised awareness for environmental protection and enhanced understanding of the international environmental issues between Korea and Japan through these overseas training programs.

Eco-Korea campaign with Student Good will AmbassadorsHyundai Motor Company hosted the Eco-Korea campaign with university student good will ambassadors, in part of the CSR activity done in cooperation between the Hyundai Motor Company service team and Korean University student goodwill ambassadors. The offline program included campaigns against disposable products, Hyundai Motor Company H.E.V Photo Zones and Wishtrees. The online efforts were made through Facebook promotions to build an eco-friendly image of Hyun-dai Motor Company. Hyundai Motor Company will continue mentoring efforts to ensure sustainable communication with our student goodwill ambassadors.

1 Supported training uniforms to students majoring

in automobiles

2 Donated Mohave Fuel Cell model

3 At Eco-Korea site, with our college student

goodwill ambassadors




THEAMERICASHope has a shining dream.It allows you dream a better you, and foster a better future.See the future of hope become reality in various regions throughout North and South Americas.

U.S.A story 10

• Sponsoring Culture Centres for youths and local communities• CSR Campaign for Better Housing• ST Learning Program Project with MIND Research Centre

CANADA

• Fostering Young Talents in Sports• Sponsoring Children’s Health Management Foundation• Hyundai Hockey Nation Encourages Youth Sportsmanship

ECUADOR

• Motor Safety Education for bus and cargo truck drivers• Support for Children who lost their parents in Motor Accidents in Ecuador

CHILE

• Support for Youths Under Social Danger

PUERTO RICO

• Fundraising for Pediatric University Hospital

BRAZIL story 09

• JV Soccer Class support in Piracicaba for the First Time• Piracicaba’s ‘Multicultural Festival’ Sponsor• Contract between ‘Science without Borders’ and MOU cultivates talents in science

HAITI

• Support child minorities through soccer



1 2 3

U.S.A

CANADA

ECUADOR

CHILE

PUERTO RICO

BRAZIL

HAITI

$415,000donated for building homes for the under-privileged neighbors (2013)

U.S.A

CANADA

1 U.S.A, Construction site at Habitat for Humanity

2 U.S.A, members of Mind Research and

Hyundai Motor Company

3 Canada, Participants of Hyundai Hockey Nation

Fostering Young Talents in SportsHyundai Auto Canada(HAC) Hyundai Hockey Helper wishes to tear down the financial barriers in hockey by providing support for talented children who are unable to continue due to financial problems. HAC met its fundraising goal by raising public∙employee participation in coordination with the Canadian non-profit organization, Kidsport Canada.

Sponsoring Children’s Health Management FoundationThe Sickkids Foundation is an organization devoted to securing and supporting funds for children’s health man-agement. HAC hosted Icewave·Heatwave charity volleyball challenges for the Sickkids foundation, ran an online website for open donation and delivered money for the improvement of childrens’ health.

Hyundai Hockey Nation Encourages Youth SportsmanshipHyundai Hockey Nation is a local program that provides op-portunities for youths to meet with outstanding hockey play-ers to learn about health, safety, and great sportsmanship. HAC provides ice hockey clinics, and training sessions with famous coaches to the youths to encourage their dreams.

Sponsoring Culture Centres for youthsand local communitiesHyundai Motor Manufacturing Alabama(HMMA) spon-sors the Huntington Valley Club for Boys and Girls, which provides youth centres and performing arts academies for local residents. The centre provides cultural programs for over 8,000 youths annually.

CSR Campaign for Better HousingHyundai America Technical Center Inc.(HATCI) engages in CSR activities that are beneficial to the local community as a partner of Habitat for Humanity. Habitat for Humanity is a worldwide organization that provides safe, comfortable houses for the underprivileged people. HATCI is donating funds so more people can receive help from Habitat for Humanity. The employees are also volunteering, devoting to the local community and raising work efficiency through the satisfaction of helping others.

ST Learning Program Project withMIND Research CentreHMMA is working in close coordination with the MIND research center to head the space-time ST Learning program project. MIND Research Center is focusing on an innovative learning program for elementary, middle, and high school students through top notch computer technology. With the help of Hyundai Motor Company, the underprivileged stu-dents can now participate in the ST Learning Program.




1 2 3

U.S.A

CANADA

ECUADOR

CHILE

PUERTO RICO

BRAZIL

HAITI

ECUADOR

CHILE

PUERTO RICO

Motor Safety Education for bus and cargo truck driversHyundai Motor’s distributor in Equador hosted a Motor Safety education session for bus and cargo truck drivers with Juan Zapata, the founder of the ‘Corazones Azules’ campaign. Hyundai Motor`s distributor in Equardor wishes to achieve CSR through educating drivers the necessary safety information, driving knowledge and traffic regulations and supporting the Ecuadorean community.

Support for Children who lost their parents in Motor Accidents in EcuadorHyundai Motor’s distributor in Equador supports the children who are severely traumatized of the loss of their family from motor accidents. Supports including psychotherapy and mentoring sessions with honorary figures are made for the children to overcome their loss, live a better life and fulfill their dreams.

Support for Youths Under Social DangerHyundai Motor’s distributor in Chile sponsors the ‘Sociedad Protectora de la Infancia’ foundation to help youths under social danger. As a result, Hyundai Motor`s distributor in Chile provides scholarship for 20 children and for the most marginalized adolescents in Chilean society.

Fundraising for Pediatric University HospitalHyundai Motor’s distributor in Puerto Rico hosted a golf tournament to raise funds to improve and sponsor medical equipment in a specialized pediatric university hospital as part of a Corporate Social Responsibility program. Our efforts to make a better community in Puerto Rico will continue.

1 Ecuador, Catherine, motor accident

orphan, with mentor and Hyundai employees

2 Ecuador, poster for motor safety

education

3 Puerto Rico, fundraising for youth

support with Santa Claus




1 2 3

U.S.A

CANADA

ECUADOR

CHILE

PUERTO RICO

BRAZIL

HAITI

BRAZIL

HAITI

3,000 peopleThe student attendance of Hyundai Motor Company JV Soccer Class (2012~2013)

JV Soccer Class support in Piracicaba for the First Time Hyundai Motor Manufacturing Brazil(HMB) has sponsored Piracicaba’s city and corporations through a joint project called the ‘HMB JV Soccer Class’, which was the first ever soccer class to be held in Piracicaba. As a soccer team planned and sponsored by Hyunda Motor Company, the team is called ‘Gging-ji soccer team’ as a soccer program included in regular school classes. With 400 attendances in 2012 and 2,500 attendances in 2013, the soccer class will continue to bring much joy and hope to young soccer players even this year.

Piracicaba’s ‘Multicultural Festival’ SponsorSince 2010, HMB has supported the 30-year-celebrated ‘Piracicaba Multicultural Festival.’ In the five-day festival that hosts 150 thousand attendances with traditional per-formances and shows from around the world, HMB has pro-moted their company through brand galleries and by operat-ing outdoor booths. With the donations from the festival, the company generously delivered the funds to the Piracicaba Social Contribution Organization to help the needy.

Support child minorities through soccerTo advocate citizenship and religious sentiment through soccer, Hyundai Motor’s distributor in Haiti installed the ‘CHAMPIONNAT DE FOOTBALL POUR JEUNES HYUNDAI.’ This program became very popular among the public, as it was advertised through TV, radio, press, and other media platforms. For the championship ceremony, the Haitian Soc-cer Federation chairman and ministers gave out the trophies and medals to the winners. With the support of the Haitian government and the people of Haiti, the company plans to expand the 2014 championship league participants and gain more interest from children and teenagers in Haiti.

Contract between ‘Science without Borders’ and MOU cultivates talents in scienceFor the first time, in 2012, HMB signed an MOU with the ‘Science without Borders’ program. By making a contract with ‘Science without Borders,’ a program that educates and trains 100 thousand talents in science within the top 150 global universities, HMB was able to sponsor Korean stu-dents who reside in Brazil and provide internships in HMB’s national establishment to foster talents in science.

1 Brazil, JV Soccer Class site

2 Haiti, soccer championship event reported

to the press

3 Haiti, the students who participated

in the soccer championship




EUROPEEUROPEHope brings warm laughter.The act of helping others who are in need brightens the world.Feel the warm springs of hope around Europe.

GERMANY story 11

• Caritas Welfare Federation and Cooperation Business• Sponsor of 40 Volunteer Projects• HMD’s rental support for teenage groups and childcare• HMD supports Youth Clown Group• Running Workout Project• Hosting workshops that promote Corporate social responsibility for successful companies• Sponsor of the ‘Highway Hero’ Festival• Education of Safety and Environmental-friendly Driving

SPAIN story 11

• Sponsor ‘The Children’s Desert’ program

CZECH REPUBLIC story 11

• Relief activities for flood victims by providing SUV vehicles • Donating vehicles to Auto mechanic School • Contributes to cultural exchange between Seoul and Prague

SERBIA

• Traffic Safety Education Program for Children

U.K. story 11

POLAND story 11

SLOVAKIA story 11

ITALY story 11

FRANCE story 11



31 2 4

5,000EurosRaised through a project that donates 30 cents each kilometer has earned after a 16,500km drive (2013)

GERMANY

GERMANY

SPAIN

CZECH REPUBLIC

SERBIA

Caritas Welfare Federation and Cooperation BusinessFor the last 10 years, Hyundai Motor Deutschland GmBH(HMD) has established a companionship with Germany’s Caritas Welfare Federation, which is the biggest welfare foundation in Germany. The cooperation between 2013’s HMD and Cari-tas was focused on bringing education and development for children and teenagers.

Sponsor of 40 Volunteer ProjectsHMD and Caritas Welfare Federation support 40 volunteer work projects and sponsor 1,000 Euros of donation. The 2013 project focused on the marginalized children and youths, and was composed of programs for minority children such as mentoring programs and programs for young immigrants.

HMD’s rental support for teenage groups and childcareHMD provides a rental service of Hyundai H-1 Travel and the i40 vehicles to support teenage groups and childcare fa-cilities. Through the free-lease service, HMD provided safe and convenient holiday travels for 1,184 minority children and teenagers.

1 Germany, Sponsoring of 40 volunteer projects

2 Germany, orphans who are sponsored by HMD’s

vehicle lease contract

3 Germany, Youth clown group provided with

HMD’s H-1 vehicle

4 Germany, ‘Highway Hero’ ceremony

HMD supports Youth Clown GroupIn South Africa’s remote areas, HMD has provided H-1 vehicles to transport youth clown groups. The youth clown groups has flown from South Africa to Germany to provide workshops and concerts to diverse audiences in Caritas, such as minority children, teenagers, the handicapped, and elderly and received huge responses.

Running Workout ProjectHMD installed a unique project that donates 30 cents per kilometer. Four organizations chosen for the project earned 5,000 Euros after a 16.500km drive. The sum was donated to a childcare program.

Hosting workshops that promote Corporate social responsibility for successful companiesThrough the collaboration of HMD and Caritas, workshops were established to promote corporate social responsibility for suc-cessful companies. These workshops were hosted in the Caritas assembly building in Berlin, attracting more than 700 partici-pants with positive outcomes.

Sponsor of the ‘Highway Hero’ FestivalSince 2011, HMD has sponsored the very successful ‘Ger-man Highway Hero’ project. The project is run by ‘Goodyear and AvD’, one of the biggest automobile clubs in Germany, and it selects and awards a heroic citizen who has saved another from an emergency.

Education of Safety andEnvironmental-friendly DrivingHMD local CSR partner ‘Caritas Foundation’ is provided with 5~6 educational sessions for the employees regarding safe and environmental-friendly driving every year. This shows the mean to prevent car accidents and support environmen-tal-friendly driving.




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GERMANY

SPAIN

CZECH REPUBLIC

SERBIA

CZECH REPUBLIC

SPAIN

12vehiclesSponsor vehicles for the ‘The Children’s Desert’ Program

1 Spain, Sponsor of ‘The Children’s Desert’ Program

2 Czech Republic, donation of vehicles for mechanical

engineering schools

3 Czech Republic, Sponsoring ‘The Korean Day’

Relief activities for flood victimsby providing SUV vehiclesHyundai Motor Czech Republic(HMCZ) sponsored flood vic-tims by providing SUV vehicles. The Prague city government and the NGO “Poor People” provided SUV vehicles for effec-tive relief activities. With our SUVs, The relief activities sped up than planned with our SUVs.

Donating vehicles to Auto mechanic School HMCZ has donated three vehicles to auto mechanic schools to be used as training materials. HMCZ also allowed the students in the Czech Republic Brand Academy to have the educational opportunities by taking the professional tech-nique training to develop strong technical skills.

Contributes to cultural exchangebetween Seoul and PragueHMCZ ran an exhibition called the ‘Seoul City Walls’ in partnership with the Prague city museum. As the exhibition introduced the historic walls of Seoul to citizens of Prague, Hyundai Motor Company contributed to the expansion of cultural exchange between two cities.

Sponsor ‘The Children’s Desert’ programSince 2005, Hyundai Motor Espana(HMES) has supported the program called ‘Children’s Desert' by providing 12 vehicles including Santa Fe, ix35 and ix 55. This program lets Span-ish children to know about the life of children in Moroccan desert and delivers supplies to their friends in the desert. In 2013, from March 22 to 30, 132 volunteers joined this 9 day program and delivered school supplies and 500 eco-friendly light bulbs. Ophthalmologists from Alain Afflelou also joined this trip and provided eye examination and glasses for around 300 children in the desert whose eyes were severely damaged from strong sun lights and sandstorm.

Sponsoring ‘The Korean Day’Hyundai Motor Manufacturing Czech Republic(HMMC) had sponsored Korean Day of Czech Republic which introduces and promotes Korean culture. It was held in Ostrava Civic Cultural Center in cooperation with Czech Republic-Korea Association on November 22 and 23, 2013. There were various programs to introduce Korean cultures. The event was especially noted with a gala concert of the Janá ek Philharmonic Orchestra and Korean Violin virtuoso Semi Yang.

Supporting the Korean Weekend School of PragueHMMC has supported the Korean Weekend School in Bubenec, Prague again in 2013 as well as in 2012. The school was established in 1997 and now is a campus to 120 students from kindergarten to high school. Students participate accordingly with their age and take courses in Mathematics, Korean, and Korean History for three hours every Friday. The school holds various sports and cultural events to introduce Korean and Korean culture in Czech Republic.




31 2

GERMANY

SPAIN

CZECH REPUBLIC

SERBIA

20million korunasTotal assets of the Hyundai Endowment Fund

SERBIA

Traffic Safety Education Program for ChildrenIn September 2013, Hyundai Motor’s distributor in Serbia carried out a traffic safety education session targeting the children age of 7 to 9 in the elementary schools among the main cities of Serbia, for improvement of safety on the roads. Local policemen participated the project as instructors, and lectured about how to deal with the case of emergency and road traffic on the intersection through activities, music, and training sessions.

Hosting St. Nicholas PartyA St. Nicholas Party which HMMC started in 2006 continues to be strong in 2013 as well. St. Nicholas Party in 2013 was held at an elementary school and a kindergarten in Nošovice in the vicinity of Czech Republic Plant on December 6. Staffs and employees of HMMC dressed in St. Nicholas, angel and devil costumes delivered presents to the children. Children had enjoyed the special sales events where they sold candles they made at the end of the party.

Frydek-Mistek Youth Football Team SponsorshipHMMC has been sponsoring a Youth A team of 'FC Frudek-Mistek'. The team has had a long tradition and a high level skills. HMMC has sponsored with 300,000 Czech Republic koruna per year for traveling expenses in addition to uniform and other equipment purchases and has supported the development of the youth football team.

Supporting the Ostrava Safety TrainingOn June 23, 2013, ‘Together for safer Ostrava’, a safety training, was held with the support of HMMC. The training on this day was held in Akord Community Center in Ostrava-Záb eh with focuses on the safety and crime prevention where children and their families had participated. Firemen and policemen had enacted different situations which was highly effective.

Good Neighbor Fund OperationsHMMC Czech Republic Plant had the second time ‘Good Neighbor Fund’ as a social contributing project in 2013. It will provide the fund for the development of local community through a strict screening among the applicants up to 50,000 koruna per community. Final winner will be announced on August 23th and the fund will be utilized for the good of the selected local community.

Donating Vehicles to Technical Schools and AffiliatesHMMC has donated vehicles to technical schools and affiliated organizations since 2008 for education and training purposes. A donation ceremony was held on December 18, 2013 to provide i30, ix20, and ix35 to technical schools, Police of Czech Republic Republic and Safe Driving Centre LIBROS .These vehicles will be used in technical classes and on closed tracks for education and training events.

Hyundai Endowment FundHMMC launched the Hyundai Endowment Fund in 2007 in an effort to raise part of the fund required for its CSR activities. The company runs the fund in partnership with the Czech Republic government and other actors of the private sector. The fund, totaling up to 20 million korunas, has provided over 11 million korunas for the local development of Moravia-Silesian. In 2013, the fund provided support for 11 organizations in total.

1 Czech Republic, Hosting St. Nicholas Party

2 Czech Republic, Good Neighbor Fund Operations

3 Serbia, safety traffic education program for children




RUSSIA &CIS

RUSSIA

• Company goes green through Eco Day• Eco day promotion with employees and their families• MAMI students participate in Korean exchange program• Encourage independent lifestyle for neglected children • Donation Campaigns to resolve poverty• Support of Charity Marathon• Cultivating upcoming Russian authors through Sponsoring the Gorki Literature Awards• Donation of H-1 Mini Buses to Child Hospices

• Encouraging Paralympics in Russia• Sponsor Mini-soccer Charity Matches• Gather hope to save a life• Technical College Festival Sponsorship• Introduce ‘Good Heart Humanitarian Action Campaign’ • Sponsoring the Russian Pediatric Palliative Care Foundation• Opening Modernized Schoolyards for Children• Carrying out activities centering around the City of Sestrorestsk• Traditional Half-marathon Sponsorship

KAZAKHSTAN

• Sponsoring charity marathon for children with cerebral palsy• Providing minivan H-1 for children with disability

UKRAINE

• Cheering the dream of neglected children

There are more and more wonderful attempts tocare for the underprivileged neighbors and considerationsfor the development of the society.Here are the healthy looks of Hope thatHyundai is creating in Russia and CIS.

(Commonwealth of Independent States)



1tonThe amount of garbage gathered by the employees in Hyundai Motor Company in Eco Day (2013)

RUSSIA

1 Russia, Marathon Matches for Charity

2 Russia, The Gorki Award that finds young and

talented authors

3 Russia, provision of H-1 Mini Buses for

Saint Petersburg Child hospice

Company goes green through Eco DayAmong the local community, Hyundai Motor Manufacturing Russia(HMMR) Russia production establishment has estab-lished an image of a friendly neighbor who is interested in preserving the environment through Eco Day. Through these activities, HMMR was able to obtain the ‘International Envi-ronment Certificate ISO 14001:2004’(Environmental Manage-ment System) in 2013.

Eco day promotion with employees and their familiesEco day was held in 2013 April and October for employees and their families to clean up the banks around Sirazriv Lake in Ses-troretsk. In October, 80 volunteer workers and their families have cleaned up urban forests areas and planted 90 willow trees.

MAMI students participate in Korean exchange programFive groups of students from MAMI (Moscow State Technical University) participated in Ulsan University’s student ex-change program. This program has been running consistently since the 2008 MOU agreement. The students from Moscow were able to attend classes in Ulsan University, learn Korean culture and language, and spent quality time, earning intern-ships in Hyundai Motor Company Ulsan plant.

Encourage independent lifestyle for neglected children For the Big Chance charity foundation for children who lost their parents, HMCIS collected PCs, laptops, printers, and cell-phones and sent them to marginalized children in the Moscow area. Through this act, HMCIS wishes to encourage the neglected children to gain more benefits and lead an independent life style.

Donation Campaigns to resolve povertyHMCIS Russian factories held yearly donation campaigns to resolve poverty. For this year, the donation campaign employees helped out orphans, the disabled, and families with many children. HMCIS sponsorship gave warmth and restored faith for miracles to the minorities.

Support of Charity MarathonIn September 2013, HMCIS supported the ‘Run for Life’ 5275 charity marathon that was held in Gorki Park, central Mos-cow. The charity marathon was hosted in coordination with a foundation for the minority children, elders, and the handi-capped. The entire profit raised from the event was donated to the underprivileged.

Cultivating upcoming Russian authors through Sponsoring the Gorki Literature AwardsIn 2013, HMCIS became an official partner of Gorki Literature Awards to cultivate upcoming Russian authors and help the growth of Russian culture and art. In 2005, First Lady Lyudmila Putina established the Gorki Awards to attract and flourish young Russian authors.

Donation of H-1 Mini Buses to Child HospicesHMCIS has donated H-1 Mini Buses to Saint Petersburg’s Child Hospices, where children with rare diseases are treated. With the help of H-1 Mini Buses with comfortable interiors, HMCIS hopes that the child patients will be able to restore energy and liveliness.

Encouraging Paralympics in Russia HMCIS has sponsored the sports club for the disabled. This club was established to introduce the Russian Paralympics to the public, realizing the full potentials of the players. HMCIS provided H-1 vehicles for club coaches and players for better transportation.

Sponsor Mini-soccer Charity MatchesHMCIS sponsored a charity mini-soccer match which was held by a charity organization for children with Down syndrome. Through HMCIS sponsorship, 15 child patients with Down syndrome were able to obtain free special education.

Technical College Festival SponsorshipHMCIS has sponsored Sestroretsk’s 120 technical colleges’ traditional festival. Through this sponsorship, three model students were given scholarships and the company delivered an optical reflector model of Hyundai’s Solaris to help prevent motor accidents.Sponsoring the Russian Pediatric Palliative

Care FoundationIn December 2013, Hyundai Motor CIS(HMCIS) funded part of its new year budget for the Russian pediatric palliative care foun-dation. Through this, 11 child patients under serious conditions have been treated.

21 3

RUSSIA

KAZAKHSTAN

UKRAINE




1

17kgThe weight of the small coins that came together to save a young life (2013)

RUSSIA

KAZAKHSTAN

UKRAINE

1 Russia, Opening of a new playground in

Saint Petersburg

2 Kazakhstan, Run For Charity, fundraising marathon

3 Kazakhstan, Donated Minivan H-1 to School

for children with disability

UKRAINE

Cheering the dream of neglected children Hyundai Motor’s distributor in Ukraine proceeded the project called ‘Holiday of Dreams’ for the students of Berdyansk. Through this project, children participated in the Kirsha train-ing camp, and enjoyed a friendly match with FC Shakhtar Donetsk. Hyundai Motor’s distributor in Ukraine is planning to increase the level of support in the future for neglected chil-dren to protect their dreams.

Introduce ‘Good Heart Humanitarian Action Campaign’ HMCIS has opened the ‘Good Heart Humanitarian Action Campaign’ on the international Volunteer Work Day. Employ-ees sent bags filled with clothing, shoes, bed sheets, and other basic living supplies to help the elderly and underprivi-leged population in Tibero and Moscow.

Gather hope to save a life HMCIS has participated in the campaign, ‘A Human Life is not petty Charity Work.’ For this campaign, all of the employees came together to collect 17kg of coins to save the life of a child patient who was diagnosed with a rare disease.

Opening Modernized Schoolyards for ChildrenIn July 2013, HMCIS opened a modernized schoolyard for the children in Sestroretsk. The company sought specialists that provide sporting equipment with the best quality, and opened a new and safe schoolyard that the children can fully enjoy.

Carrying out activities centering around the City of Sestrorestsk In 2013, HMCIS followed its social responsibilities and du-ties to help those who are in need. This time, HMCIS volun-teer work focused on the city of Sestrorestsk, where Hyundai Motor Company’s Russian plants are located.

Traditional Half-marathon SponsorshipAs HMCIS has supported many sporting events around the world, the company sponsored a half-marathon that was held in Sestroretsk in 2013. With the help of the company, the marathon was able to attract many participants.

KAZAKHSTAN

Sponsoring charity marathon for children with cerebral palsyHyundai Motor’s distributor in Kazahstan sponsored the first charity run event, called ‘Courage to be the Best’ to support children with cerebral palsy. Hyundai Motor’s distributor in Kazahstan donated $100,000 for the marathon and provided H-1 ambulances. Hyundai Motor’s distributor in Kazahstan booth in this event had photo zones and exhibition of the H1 model for the participants to enjoy. Through this event, Hyundai Motor’s distributor in Kazahstan attained a friendly brand image for the public.

Providing minivan H-1 for children with disabilityHyundai Motor’s distributor in Kazahstan donated minivan H-1 to No.2, special dormitory school for children with disability, as a part of our CSR program. The 286 students suffered inconvenience because they only had 2 shuttle buses as the only means of transportation. Hyundai Motor’s distributor in Kazahstan believes that donating the vehicles could help the No2 students’ outdoor activities more conve-nient and safe.

2 3





117 / Brilliant Hope

MIDDLEEAST & AFRICAHope opens a new path.The light of hope on the new path makes the whole world beautiful.Experience the shining hope in the Middle East and Africa.

ISRAEL story 01

• Safe Drive Campaign with Robocar Poli• Supporting Kiss & Drive Safe Program

LEBANON

• Pan-national Environmental Campaign• Water Purification Campaign for Public Schools

ZIMBABWE story 12

• Hosting the event for supporting neglected children• Sponsoring Children with Cancer

KUWAIT story 12

• Charity Run Event in Kuwait

EGYPT

• Holding charity event for neglected children

TUNISIA

• 'Public Goodwill Ambassador of Road Safety’ Campaign

OMAN

• Experiential Education of Traffic Safety

SAUDI ARABIA story 08

• Running the road safety campaign for Children

REPUBLIC OF story 12 SOUTH AFRICA

• Supporting South Africa’s Socioeconomic Project

PALESTINE story 12

MOZAMBIQUE story 12

MOROCCO story 12

ETHIOPIA story 12

NIGERIA story 12

GHANA story 08 / 09 / 12

RWANDA story 12

SUDAN story 12

ANGOLA story 12



1 32 4 5

ISRAELISRAEL

LEBANON

ZIMBABWE

KUWAIT

EGYPT

TUNISIA

OMAN

SAUDI ARABIA


LEBANON ZIMBABWE

Safe Drive Campaign with Robocar PoliHyundai Motor’s distributor in Israel ran the campaign for children’s safe drop-off in the school zones in the partnership with the No-distractions-during-driving-association. During the campaign, to get attention from the children, there were Robocar poli show about road safety and the books for safe traffic which were displayed with Robocar Poli characters. In 2014, Hyundai will expand the campaign region to make more children can take road safety education program.

Supporting Kiss & Drive Safe ProgramSince 2003, Hyundai Motor’s distributor in Israel has been sponsoring Kiss & Drive Safe Program, which is a voluntary activity for the safe commute of elementary school students. This program is supervised by Non-Profit Organization ‘Eyes on Road’. With the volunteered parents, Hyundai Motor’s distributor in Israel has aided children’s safe commuting and attempted to improve the traffic situation in front of schools, which has been experiencing traffic jams every day.

1 Israel, Children's Traffic Education Program,

hosted by the Robocar Poli show

2 Israel, Kiss & Drive Safe’ program aiding

safe commute of children

3 Lebanon, Billboard ads for the campaign

Don't litter and drive

4 Zimbabwe, Supporting neglected children through

Hyundai Blue Santa event

5 Zimbabwe, Donated Hyundai vehicle for Kidscan

Pan-national Environmental CampaignHyundai Motor’s distributor in Lebanon ran a campaign called ‘Al Nadafa Hadara (Hygienic civilization) - Don't litter and drive’ in Lebanon, that has been struggling with indiscrimi-nate trash dumping. A group of Lebanese college students distributed disposable trash bags to be placed in cars at key traffic junctions. Hyundai Motor’s distributor in Lebanon logo was printed on the bags. The active public relation efforts and creative billboards by Hyundai Motor’s distributor in Lebanon also helped to enhance the healthy brand image and raised public participation, to create positive changes.

Water Purification Campaign for Public SchoolsHyundai Motor’s distributor in Lebanon has engaged in a water purification campaign for 1,200 public schools in Lebanon with the Lebanese Rotary Club. In Lebanon, public school students’ health is threatened due to severe water deterioration. Hyundai Motor’s distributor in Lebanon has initiated a water purification campaign in order to foster safe school environment, and this campaign will be contin-ued in 2014 as well.

Hosting the event for supporting neglected childrenIn Zimbabwe, Hyundai Motor’s distributor in Zimbabwe sup-ported neglected children by Hyundai Blue Santa campaign. During this campaign, we hosted Christmas parties for chil-dren and gave presents, and provided foods and necessities to each orphanage. Hyundai Motor’s distributor in Zimbabwe will continue to take social responsibility by delivering hap-piness and warmth to the marginalized areas of society.

Sponsoring Children with CancerIn part of the 'Hope on Wheels' program, Hyundai Motor’s distributor in Zimbabwe provided vehicles to local NGO 'Kidscan', which supports children with cancer. ‘Kidscan’ was able to solve the problem of transporting emergency patients with the provided vehicles. In 2013, 443 children with cancer received medicine and medical supplies from Kidscan. Hyun-dai Motor’s distributor in Zimbabwe is planning to continue the fundraising for children with cancer.




1 2 4 53

ISRAEL

LEBANON

ZIMBABWE

KUWAIT

EGYPT

TUNISIA

OMAN

SAUDI ARABIA


443peopleThe number of children who received medical supportby Kidscan (2013)

1 Kuwait, Charity Run event

2 Egypt, ‘Hyundai Loves You’ Campaign to

Support Neglected Children

3 Tunisia, ‘Road Safety Ambassador’ Campaign

4 Saudi, Road Safety Campaign for children

5 South Africa, Founding Southview High School

Library, South Lenasia

KUWAIT

TUNISIA

SAUDI ARABIA

EGYPT


OMAN

Charity Run Event in KuwaitIn Kuwait, Hyundai Motor’s distributor in Kuwait has held an-nual charity runs. The 2013 event was for supporting autism patients. Through this fundraising campaign, Hyundai Motor Company has aided neglected class of people and made an effort to take corporate social responsibility.

'Public Goodwill Ambassador of Road Safety’ CampaignIn all parts of Tunisia, Hyundai Motor’s distributor in Tunisia devel-oped traffic safety campaign named ‘Public Goodwill Ambassador of Road Safety’ with the support of local dealers. The company has worked together with local traffic authorities for effectiveness of campaign. Also, the partnership was signed with mobile road safety program and increased the effectiveness of the campaign by focusing the campaign on Spring, Summer holidays.

Running the road safety campaign for ChildrenHyundai Motor’s distributor in Saudi Arabia launched road safety campaign for children’s traffic safety. We are focusing on expanding the campaign through various online·offline channels such as TV programs, social media, special exhibi-tion in retail stores, and traffic safety pamphlets.

Holding charity event for neglected childrenEvery first Friday of April in Egypt, the ‘Hyundai loves you’ campaign event goes underway for neglected children. Hyundai Motor’s distributor in Egypt designed the event to include diverse programs that could make the children feel loved and cared, and gave the time of happiness and laughter to children.

Supporting South Africa’s Socioeconomic ProjectHyundai Motor’s distributor in South Africa sponsors Ishishini Lethu development center which is processing South Africa’s socioeconomic project. Hyundai Motor’s distributor in South Africa operates various projects to generate work opportuni-ties and promote technical development.

Experiential Education of Traffic SafetyAs a part of traffic safety campaign, Hyundai Motor’s distribu-tor in Oman created educational spaces for children in Hyundai Motor Company dealerships and provided experiential educa-tion sessions for children who visited the store. By riding small battery-operated cars, children could learn and experience various rules for traffic safety such as how to obey traffic lights, how to cross the crosswalk, and how to park.




ASIA &OCEANIAThere is warm affection in hope.The tender heart of putting others first is the first step towards a better world. Feel the hope in around Asia and Oceania.

CHINA story 01 / 05 / 09

• Automobile Donation Event to support for Educational Work• Fostering Safe Educational Environment by supporting the reconstruction of school• Donating computers to students in rural area

HONGKONG

• Sponsoring ‘24HR Charity Dinghy Race’

AUSTRALIA

• Sponsoring sports activities for neglected children • Sponsoring Community’s Football Clubs • Sponsoring Poverty Eradication Campaign• Running fund-raising during ‘Blue September’• Accident-free Driving Program• ‘Hyundai Motor Company Helps Kids’ Campaign

NEW ZEALAND

• Encouraging Adventurous Spirit of Youth in New Zealand• Sponsoring organization for neglected kids in New Zealand• Aiding St. John’s Ambulance Program • Sponsoring the leadership program for teenagers

INDIA story 13

PHILIPPINES story 13

CAMBODIA story 08

VIETNAM story 09



1 2 43

CHINA

Automobile Donation Event to supportfor Educational WorkThe year of 2013 marks the 10th year since Beijing Hyundai Motor Company(BHMC) has started donating vehicles. For the past 10 years, BHMC have donated 300 vehicles and over 700 engines, and such donated vehicles and engines were being used effectively in the educational field. Donat-ing vehicle which is an annual CRS event of BHMC has been spotlighted because it played a role in supporting the profes-sional training auto business in China.

Donating computers to students in rural areaIn September 2013, BHMC donated computers. As the main CSR activity of BHMC, this campaign has provided 953 com-puters and 18 computer classrooms since 2003.

1 China, Automobile donation event that’s

been continued for 10 years, Beijing

2 China, Ya’an elementary school students received

school supplies from Hyundai Motor Company

3 Hong Kong, ‘24HR Charity Dinghy Race’

4 Hong Kong, Tucson vehicle exposition at ‘24HR

Charity Dinghy Race’

HONG KONG

Sponsoring ‘24HR Charity Dinghy Race’In October 2013, Hyundai Motor’s distributor in Hong Kong sponsored the ’24 Hours Charity Small Boat Race’ to promote the newly released Tucson model. Around 2000 people have participated for the huge race since 2002. The race also has the fundraising events for charities in Hong Kong. As Hyundai displayed ‘Carnival Village’ and held ‘Hyundai Test Drive Day’ during the race. Such events pave way to for potential customers to experience Hyundai vehicles and received rave responses.

Fostering Safe Educational Environment by supporting the reconstruction of schoolBHMC donated 8 million yuan to the devastated area of Ya’an, Sichuan, China. Also, BHMC sponsored the First Cen-tral Elementary school as one of the parts of reconstruction project after the natural disaster in Tianquan, Ya'an, Sichuan, China. We will provide safe educational environment that can endure up to magnitude 8 earthquakes.

CHINA

HONG KONG

AUSTRALIA

NEW ZEALAND




1 2

CHINA

HONG KONG

AUSTRALIA

NEW ZEALAND

1 Australia, Sponsoring children’s sports activities by

Hyundai Aces program

2 Australia, Hyundai Veloster in ‘Blue September’ event

AUSTRALIA

Sponsoring sports activities for neglected children ‘Hyundai Aces’ is the donation program in Australia. During the tournament, Hyundai Motor Company Australia(HMCA) will donate to Kids Tennis Foundation $100 by each car used during the event. $40,000 has been donated and will be used for the Tennis class for neglected children. We sponsor poor children, who do not have access to sports due to financial reason, to achieve their dream.

Sponsoring Community’s Football Clubs The football support program, ‘Goals for Grassroots’, launched by HMCA, has supported football clubs seeking for financial aids. During the A-league period, one of game of each week was selected as game of ‘Goals’ for grassroots. During the match, each score generates the donation by HMCA. HMCA has donated $500,000 to football clubs across Australia.

Sponsoring Poverty Eradication CampaignIn 2013, HMCA ran ‘Share Your Dream Film Competition’ as a part of the campaign called ‘Make Poverty History’. This Competition was launched to celebrate the Anti-corruption Week. This unique event which focused on how the small changes in your life can have a positive impact on the lives of those living in poverty, received huge responses.

Running fund-raising during ‘Blue September’The term ‘Blue September’ means ‘month of charity’ in Australia. HMCA sponsored the ‘Blue September’ campaign and held fundraising events to raise a national awareness for men facing cancer. In 2013, HMCA designed the program to donate $15 for each sale of our vehicles during the Blue September period. $100,000 was donated as a result of sell-ing 980 vehicles.

Accident-free Driving ProgramHMCA held the ‘Survival Driving’ program in which dealer shops in metropolitan areas and local resident participated. This program gave opportunity Australians to learn about how much Hyundai’s technology emphasis on safety. HMCA will continue such safety programs.

‘HMCA Helps Kids’ CampaignIn 2014, HMCA launched ‘HMCA Helps Kids’ program as a part of the global campaign ‘Sharing of Hope’. By continu-ously donating vehicles and funds, HMCA will actively spon-sor the charity for neglected children's family.




CHINA

HONG KONG

AUSTRALIA

NEW ZEALAND

NEW ZEALAND

Encouraging Adventurous Spirit of Youth in New ZealandAn adventurous spirit is one of the most critical values for the teens of New Zealand. It also parallels with faith that Hyundai Motor’s distributor in New Zealand pursues. Hyundai Motor’s distributor in New Zealand sponsored yacht sailing event hosted by organization called ‘Spirit of Adventure Trust’ and donated vehicles to stimulate adventurous spirit of youth.

Sponsoring organization for neglected kids in New ZealandHyundai Motor’s distributor in New Zealand has sponsored the organization, ‘Kidscan’, which supports the rights of disad-vantaged children in New Zealand. Through this sponsorship, Hyundai Motor`s distributor in New Zealand expects to en-hance brand image in New Zealand and share social warmth throughout the society.

Aiding St. John’s Ambulance Program Hyundai Motor’s distributor in New Zealand promoted the ‘St John Ambulance’ program which provides ambulance service. Through the first aid training and supporting emer-gency medical service, Hyundai Motor`s distributor in New Zealand guarantees the best Ambulance services in New Zealand as a part of our CSR program.

Sponsoring the leadership program for teenagers‘Outward Bound’ is a program in New Zealand, intended to encourage teenagers to strive for personal development and leadership. The program inspires personal and social development among Kiwi youth through value based experi-ential learning in an outdoor environment. Hyundai Motor’s distributor in New Zealand donated 2 Santa Fe vehicles for this program to support the leadership development.

1 New Zealand, Participants of yachts sailing event

2 New Zealand, Donated Santa Fe vehicles for the

program ‘Outward Bound’

1 2




We share the shining moment

of hope

Our campaign,

‘Moving the World Together’ Puts ‘we’, Over ‘Me’

and delivers the

‘Dreams of Tomorrow’ by ‘Sharing Today’.

It is also a promise

That we will plant

The Three leaved clovers of happiness,Instead of the Four leaved clovers

of fortune

Around every parts Of the globe.

We are hoping To protect the health and safety

of children around the world

To restore greenness

To the hurt environment,

and sharing our hearts with our neglected neighbors all around the world.

Hyundai Motor Company will always be therefor all the moments of hope.


2007Circle of Hope

2008Symphony of Hope

2009Journey of Hope

2010Sharing of Hope

2011Link of Hope

2012Fairy Tale for Hope

2013Brilliant Hope

Since 2006, Hyundai Motor Company has collected its global CSR activities and published Hyundai Motor Global Social Contribution Activities White Paper.

Wise sharing to build ‘MOVING THE WORLD TOGETHER’

HYUNDAI MOTOR GLOBAL SOCIAL CONTRIBUTION ACTIVITIES WHITE PAPER If the cover image is clicked, a website in which the PDF file can be downloaded appears.

2013 Hyundai Motor Global Social Contribution Activities White Paper

BRILLIANT HOPEHyundai Motor Company is always with life’s shining moment with excellent cars. It also shares shining hopes to life through warm sharing.Hyundai Motor Company provides technologies to young people who want to work, education to students who want to study,medical treatments to patients who want to be healthy, and opportunities to be independent to residents who want to escape poverty,thereby creating shining hopes in every part of the world.Through that shining hope, Hyundai Motor Company will move the world together with neighbors and society.

Data Published July 2014 Published by Hyundai Motor Company CSR Address 12, Heonreung-Ro, Seocho-Gu, Seoul, Korea Inquiry [email protected]

http://csr.hyundai.com/da_400_01.do?CSR_LOCALE_PARAM=ko







2013 hyundai motor global social contribution activities white paper

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