2013 Category Selling Presentation

Movie tie-in to attend a Hollywood** Movie Premier and Party. Film is RUNNER RUNNER, a drama set in the world of high-stakes gambling, starringAcademyAward® WinnerBen Affleckand Justin Timberlake.

Legendary star and philanthropist, Elton John, hosts the exclusive Academy Awards® party for the hottest stars in movies, television and music while raising money for the Elton John Aids Foundation.neuro will host this star-studded eventand will give away aGrand Prize Trip to attend this posh party!

2013 Neuro Calendar – Anchors

*Event not associated with the Academy of Motion Arts and Sciences**Premier location has not yet been determined by Studio

WHAT

CONSUMER/ DISTRIBUTOR

Giveaway/Incentive: WIN a Tickets to the Elton John AIDS Foundation Academy Awards® Viewing Party*Promoted in-store and online

- $0.50 Coupon- POS

Giveaway/Incentive: Walk the Red Carpet! WIN a Trip to Hollywood** to attend a Movie Premier, walk the red carpet and attend the after-party

- HULU Plus and Movie passes- POS

RETAIL SUPPORT

Concert Tour tie-in or venue partnership in development to showcase newer, up & coming bands or artists.More details soon.

Giveaway/Incentive: neuro travel pass to see the newest music LIVE and up close

- iTunes Cards- POS

2013 Anchor Activations of Entertainment, Movies, and Music are the core of our retail programing

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Anchor Activation and Retail MarketingNeuro would like work with CVS immediately to activate Anchor Programing and other retail marketing drivers

• Sampling

• Print Ads

• Display programs

• Cold-serve opportunities

• Cross promotions/affinities

• Partnership with Runner Runner, the blockbuster release staring Ben Affleck and Justin Timberlake

• National and Regional promotion by Neuro, Fox Studios, & Ceasars Entertainment on-air, online, and in the trade

• Consumer giveaways, retail incentives, full suite of POS tying in to the film

Retail Marketing Initiatives

Tri II Anchor Programing

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Neuro 2013 Calendar & Pricing

CVS Pricing & Promo Calendar

Neuro recommends the following calendar for maximum profit opportunity in 2013

POS Trim Sleep Sun Passion Sonic

2013 January February March April May June July August Sept. October Nov. Dec.

Suggestedretail

$2.69  

$2.69  

$2.69  

$2.69  

2/$5 2/$5 $2.69  

2/$5 2/$5 $2.69  

2/$5 2/$5

Cost of goods

$19.25 $19.25 $19.25$19.2

5$19.25

$19.25

$19.25 $19.25 $19.25 $19.25 $19.25$19.2

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neuro custom Program for CVS February, 2013

To: Area #8 Re: neuro coupon with case stacker for your stores! Time: May-June 2013________________________________________________________________________________________________________________

attaches to vault with zip tie or to a rack or shipper with adhesive on the back of the

coupon pad

SAVE $1.00 When you buy two

– Availability• Each store will carry neuro• Cold vault set to POG

• Supported with tear pad of $1 off when you buy two neuro

– EDLP

• Retail at 2/$5 (40% margin)• Scan Back support $0.19 per unit

– Display Resource • Case Stacker

• Tear pad coupons $1 off when you buy two neuro