2013-2014District Assembly

Miles Petroff - DGDebbie Harris – PR Chair

Welcome!District 5300Public Relations

Your PR Committee Debbie Harris – PR Chair

Las Vegas Rotary Club Jennifer Weed – Social Media Chair

Red Rock New Generations Club Will Kelso – Social Media/Online Marketing

San Gabriel New Generations Rachel Diehl – Press Releases, Traditional Media

Red Rock New Generations Club Anne Aldrich – Press Releases, Traditional Media

Lancaster/Palmdale Richard Reed – Online Marketing

Las Vegas Rotary Club Bob Basile – Content Writing

Rancho Del Chino

Get Organized The Golden Rules of PR

Keep it simple Be where you are not supposed to be “Everyone” is your audience, your tool, and

your media

First Steps for Your Club PR Committee

Familiarize yourself with the Club Public Relations Committee Manual & the RI Visual Identity Guide

Form your PR Committee Determine your PR Budget for the year Set Goals – create a strategic calendar for the

year Prepare an Elevator Speech – how do you

answer What is Rotary?

Attention Spans are the Size of a Knat

“...you have 7 seconds to entertain someone. If you don’t … then you can forget about someone sitting through your article, website, video, etc…”

Don’t make people look for information Have a call to action Send them to where you want them to be

Use Press Releases & Media Alerts Announce your incoming Board of Directors If your Club makes a significant contribution to

the local or international community Include a photo identifying (left to right) the names

of individuals (no more than 5-10 people) If you are doing an event that includes a Call to

Action for the public Send Media Alert when there is a significant

event for them to cover, i.e. Santa Clothes

Rotary PR Resources are Plentiful Rotary International is redoing their website to

make it easier to find information, etc. There are many resources available on the RI

website Don’t become overwhelmed…let your District PR

Committee help you Sign up for District and RI Newsletters

RI PR Tips Weekly Update

Press Release Tips Who Are you? DON’T develop a key message – WHAT IS YOUR

MESSAGE? Where will you be performing your event, task,

etc. When [time logistics] DON’T tell the story – FEEL THE STORY, EXPRESS

PASSION FOR THE WHY. What makes this story newsworthy? What makes it compelling? Use statistics to show

the enormity of the story. Can you tie it to something “trending now”? Why do YOU care? Why are YOU doing what you

are doing?

Social Media – It’s Free Social media continues to grow and should be an

integral part of your Club’s PR campaigns and outreach programs: Facebook LinkedIn Google+ Twitter Pinterest

Get to Know Your Local Media Take a reporter to lunch Invite a reporter/anchor to your Club

The Las Vegas Club has a Channel 3 News Anchor visit once per month and give a News update

This relationship has grown and she is always doing whatever she can to get their events media attention

Honor Someone with Community Draw

When planning an Event Golf Tournament Gala

Think about honoring a local celebrity that will draw people – this can be: A media personality Philanthropist Entertainer

Multi-District Grant for Creating Awareness of Rotary

In an effort to raise awareness about Rotary and reverse the decline in membership in the United States: Billboard Ads in Southern Nevada and South

Central California

Website Banner Ads Banner Ads will continue to enable Clubs to link

to their websites or Facebook pages

Bus Stop Ads Bus Stop Ads will also call attention to Rotary

and our End Polio campaign. These ads will encourage people to visit SoCalRotary.org or SouthwestRotary.org

Both URLs will take them to a website where they can learn about Rotary and find out the Clubs in Southern Nevada and California

Introducing Quarterly Webinars Beginning in August, quarterly live webinars will

run for three consecutive weeks each quarter at different times of the day: Week 1 | 7:30am Week 2 | Noon Week 3 | 6:00pm

Topics to be announced Open to all Rotarians who want to learn more

about how to effectively use Public Relations and Social Media to increase awareness

2013-2014District Assembly

Miles Petroff - DGDebbie Harris – PR Chair

Thank you!District 5300Public Relations