FAKE WORKTurn to Real Work Using Strategy,

Alignment and Execution

Brent D. Peterson, Ph.D.Chair & Owner

The Work Itself Group, LLC

On a Cold Day In Scandinavia

The Iceman Video

The Iceman’s Work

• Was the Iceman working hard?• Did he have clear intent?• Did he get results?• Was he focused on the right thing?

Hard Work Can often be Fake Work!

Classic Fake Work

FAKE WORK

The work employees do that is not aligned with their organization’s strategies and goals. It looks like work—it feels like real work—but it doesn’t accomplish company strategies.

REAL WORK

What employees do when they are really executing, when they are completing work tasks that contribute to their company’s strategies and goals, and when they have become completely strategically literate.

Research Regarding Strategy

Understand what you are dealing with before you attack!

Research About Turning Strategy Into Real Work

Over 80% of workers do not understand strategy, alignment, execution, and how they can be more effective employees.

Excellence in Execution remains the number one issue cited by CEO’s Worldwide.

“…a staggering 95% of employees in a company are either unaware of, or do not understand the strategy.”Kaplan and Norton

1. What % of employees . .

. . would say they do not know their organization’s strategies and goals?

73%

Say they do not know their organization’s strategies and goals.

2. What % of employees . .

. . do not know what to do to support their organization’s strategies and goals?

70%

Say they do not know what to do to support their organization’s strategies and goals.

3. What % of employees . .

. . do not feel a strong commitment to their organization’s strategies and goals?

81%

Say they do not feel a strong commitment to their organization’s strategies and goals.

4. What % of employees . .

. . are not satisfied with the results of their work at the end of most weeks?

87%

Say they are not satisfied with the Say they are not satisfied with the results of their work at the end of results of their work at the end of most weeks.most weeks.

5. What % of employees . .

. . are recognized and rewarded for the things they do to support their organization’s strategies?

67%Say they do not get recognized and rewarded for doing things that support their organization’s goals.

6. What % of employees . .

. . indicate they worked harder this year than last year?

92%

Say they worked harder this year than last year.

7. What % of WORK . .

. . is FAKE WORK?

50%

Our research indicates that across all the organizations we have studied, half the work that people do is not related to their organization’s strategies. We call this work FAKE WORK.

REAL WORK SAVINGSThe Cost of FAKE WORK.

AverageSalary

(Per Employee)

Savings per year per employee

$38,000 $3,800

$48,000 $4,800

$58,000 $5,800

With a 10% reduction of Fake Work and a 10% increase in Real Work, imagine how much money your organization could save for each employee?

REAL WORK SAVINGSThe Cost of FAKE WORK.

AverageSalary

Savings per year per 100

employees

Savings per year per 1,000

employees

Savings per year per 5,000

employees

$38,000 $380,000 $3,800,000 $19,000,000

$48,000 $480,000 $4,800,000 $24,000,000

$58,000 $580,000 $5,800,000 $29,000,000

Keep in mind that these numbers represent salary saving alone: not lost opportunity, product loss, turnover, etc.

THE PROBLEM: FAKE WORK

Half the work being done in organizations is FAKE WORK!

The distractions of meetings, email, and misunderstandings add up to a lot of the Fake Work people do, but the big problem is that the very essence of our work – the things we are working on with focus, deep concern, and serious attention may prove to have no value to the organization and is Fake Work.

THE SOLUTION: REAL WORK

Real Work is work that is critical and aligned to the key goals and strategies of any organization. It is work that is essential for the short and long-term survival of an organization.

In this presentation you will discover that only youcan choose to do what’s right for yourself or your organization; you must choose to do Real Work!

You Make Your Company Sustainable!

PEOPLE DO THE WORK!

Each person in a company influences the amount of Fake or Real Work being done.

You must do Real Work!

Do You Do Fake or Real Work?

THE FAKE WORK INDEX

Discover Your World of Fake vs. Real Work

The FAKE WORK INDEX SUMMARY

Your Fake Work Index is the sum of your strategy, alignment and execution scores.

18 or lower - Fake Work18-27 - Common27 or above - Real Work

Strategy 9

Alignment 10

Execution 9

Total 28

Change How You Think About Fake Work!

Most people don’t understand their company’s strategy.

Strategically Literate?

Real Work increases as people align their work with strategy.

Doing More Real Work Requires a Change in Thinking

Change Your Words.Change Your World.

Video

How You Can Eliminate Fake Work from Your Workplace

Brent D. Peterson, Ph.D.Chair and Owner

The Work Itself Group, LLC

ABC Car CompanyDevelop and Execute

Strategy

Time Schedule

# Activity Participants Time

1 Plan the Strategy and Goal

Work Team 20 Min.

2 Execute the Strategy

Work Team 10 Min.

3 Present and Review Results

Work Team 10 Min

Car Assembly

Sample:

A07348, B69123, C71002A71010, B72005, C75503A83452, B90047, C90049

Strategy

When employees align their daily work with their company’s strategies and goals, real work and execution occur.

FOUR STEPS YOU CAN TAKE TO DO REAL WORK

1. Understand and Live by the SAE Model2. Communicate Effectively with Your Co-Workers3. Develop Real Work Teams4. Fix Fake Work Processes and Procedures

Step 1: Understand and Live by

the SAE Model

The SAE ModelA simple model that illustrates how to do Real Work. When employees align their daily work with their company’s strategies and goals, real work and execution occur.

Strategy

A Disciplined Step-by-Step Process for Developing Dialogue that Creates Real Work and Real Value:

1. Bring the team together2. Interpret strategy3. Establish priorities4. Align Real Work tasks5. Analyze the work, the conditions, and the

resources6. Build support, structure, and accountability

Alignment

Alignment

Unlike a car, you can’t align people. Alignment is a process requiring individuals to re-position themselves in cooperation with every other team member.

Execution• Do you see it at work? • Can you measure it? • Are you holding each other

accountable?• Are you talking, adjusting, and re-

aligning?• Are team members helping each

other succeed?

Key Takeaways

1.Execution does not exist without strategy and alignment.

2.Strategy does not work without alignment.

3.Alignment is the key to the successful completion of strategy.

Step 2:Communicate Accurately

with Your Co-workers

Interpersonal Communication

Competenciesof Effective Leaders

A Leader Is One Who:1. Effectively Communicates 27.7%2. Exhibits Integrity 19.2%3. Enjoys Teams 14.8%4. Is Visionary 10.2% 72.0%5. Makes Decisions 7.2%6. Always Models 5.4%7. Shows Dedication 5.2% 17.8%8. Effectively Motivates 3.8%9. Exhibits Expertness 3.4%10. Is Courageous 3.0% 10.2%11. Is Humble .001%

“Conversation”by Ric Masten

i have just wandered backinto our conversation and find

that you are still rattling on about something or other i think i must have been gone

at least twenty minutes and you never missed me

“Conversation”by Ric Masten

now this might say something about my acting ability or it might say something about

your sensitivityone thing troubles me thoughwhen it is my turn to rattle on

for twenty minutes which I have been known to dohave you been missing too?

Communicating Accurately

• Support Listening– “Uh-huh”– Open Questions– Content Reflection

• Accurate Understanding– Restatement– Listen for and isolate common stories

53

The Touchy-Feely Stuff

Key Takeaways1. Listen and be aware of the stories

people tell. Stories are a window into the organization.

2. Use stories to build a strategic culture. Don’t shut down stories but seek stories of success – and tell them.

3. Use skills of accurate communication.

Step 3: Develop Real Work Teams

Team Activity: Too Few Drive Through

Restaurants

Work with Your Team to Do Real Work

1. Make Certain Your Team Understands Company Strategy

2. Discover the Connectedness Between Team Members

3. Help Each Team Member Align Their Work with Company Strategy

4. Hold a Team Alignment Process Session (The Work Itself Process)

Team Meetings

How many team meetings should be held and how long should they last?

Key Takeaways

1. Help build strong teams by ensuring you and your team understand strategy.

2. Meet less. Meet strategically to check focus.

3. Review and align work with team members – regularly.

Step 4: Fix Fake Work Processes

and Procedures

A Fake Work Process or Procedure?

At your table, name a process or procedure from one of your companies that leads to fake work.

Key Takeaway

Company policies and procedures lead to a massive amount of fake work. Keep your eyes open for corrections that can be made.

GET OUT OF YOUR FAKE WORK RUT!

R Road

U Usually

T Taken

CHOOSE THE ROAD TO REAL WORK

“I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and II took the one less traveled by,And that has made all the difference.”

Robert Frost

For more information regarding this presentation contact:

Dr. Brent Peterson is Cofounder and Chair of the Work Itself Group. He is a sought-after and compelling keynote speaker, author, and advisor on strategy. Brent was the CEO of the Apollo ConsultingGroup associated with the University of Phoenix. He has developed and owned companies including TrueNorth Corporation and Prime Learning International. He has authored over 20 books including“Fake Work.” Brent has a rich history as an educator in such institutions as the Marriott School of Management at Brigham Young University (Professor Emeritus), where he served as Director of the Center for Entrepreneurship and was the Nyal D. McMullinProfessor of Entrepreneurship. Brent has taught at the University of Puget Sound (Washington), University of Montana, University of Utah, and Ohio University.brent@fakework.com – 801 362-5643