20121027 - session 3
TRANSCRIPT
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Research Methodology
27 October 2012
TriM II, PGDM RM 2012-14,
Welingkar Institute of Management
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Recap
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The course contents
1. Relevance & Scope of Research in Management
2. Steps Involved in the Research Process
3. Identification of Research Problem
4. Research Design
5. Data Collection Methodology
1. Primary Data
Collection Methods / Measurement Techniques
Characteristics of Measurement Techniques Reliability, Validity etc.
2. Secondary Data Collection Methods Library Research, References Bibliography, Abstracts, etc.
6. Analysis Techniques Qualitative & Quantitative Analysis Techniques
Techniques of Testing Hypothesis Chi-square, T-test, Correlation &Regression Analysis, Analysis of Variance, etc. Making Choice of anAppropriate Analysis Technique
7. Research Report Writing
8. Computer Aided Research Methodology
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Overview of Research Process
Evolves From Answers to Five Key Questions:
Why should we do research?
What research should be done?
Is it worth doing the research? How should the research be designed to achieve the
research objectives?
What will we do with the research?
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Research Process
Information system
Databases
DSS
Planning system
Strategic plans
Tactical plans
PLANNING AND INFORMATION SYSTEM
1. AGREE ON RESEARCH PROCESS
Problems or opportunities Decision alternatives
Research users
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Research Process
2. ESTABLISH RESEARCH OBJECTIVES
Research questions
Hypotheses
Boundaries of study
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An example
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Another example
Play video
http://localhost/var/www/apps/conversion/tmp/scratch_5/Hans%20Rosling's%20200%20Countries,%20200%20Years,%204%20Minutes%20-%20The%20Joy%20of%20Stats.mp4http://localhost/var/www/apps/conversion/tmp/scratch_5/Hans%20Rosling's%20200%20Countries,%20200%20Years,%204%20Minutes%20-%20The%20Joy%20of%20Stats.mp4 -
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Lets apply this to your projects
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The project outline
Who are the people, or What is the behaviour, that youwant to know more about?
Why does it interest you?
What background information do you already have aboutthese people or behaviour?
What kind of learnings are you expecting about these
people, or about this behaviour?
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The objective:
Formulate a Research Problem
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Steps to formulating a research problem
Stating it in a very broad manner
Knowing the history, and events that led to the currentsituation
Understanding the current context and resources alreadyavailable
Expressing the problem in a way that research findings cansolve it
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Today
Research as a function
The Indian Market Research Industry
Research Design
Hypothesis Development
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Research as a function
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The Indian Research Industry
Primary Secondary
The CensusIndustry reports
Magazines / journalsInternal audits
Quantitative Qualitative
Custom
Syndicated Custom
Media Customer
TV RadioPress
TAM IRSNRS
RAM
Household Individual
IMRB In a nascent stageMostly Online panels
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RESEARCH DESIGN
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Research Design
A plan on:
What data will be collected?
How will it be collected?
How will it be analysed?
How will it be reported?
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Research approaches
Exploratory Research
Descriptive Research
Causal Research
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For tomorrow
Work further on the outline of your projects
Gather more information and prepare a background
Explore the hypotheses that you would want to test
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Thank you
Nirav Parekh
+91 98199 69372