2012 vietnam pocket book final (small size)
DESCRIPTION
Báo cáo chi tiết mọi mặt về "túi tiền" của người tiêu dùng VN lẫn các doanh nghiệp, nên kinh tế VN theo quý trong năm 2011. Nielsen có thể cung cấp số liệu cập nhật cho các quý đầu năm 2012 tại Hội nghị định hướng tiếp thị trực tuyến 2013 tổ chức vào tháng 11 sắp tới tại HN và HCMTRANSCRIPT
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Vietnam Pocket Reference Guide 2012 Nielsen
Nielsen Vietnam Tracked Categories
Industries We Serve
Nielsen helps more than 20,000 clients worldwide see viewers as consumers of brands and products, and shoppers as viewers of media and promotions
We understand the relationship between exposure to advertising and purchase decisions at the point of sale. Our integrated solutions solve a range of business issues and are fueled by our innovative research and measurement tools.
Vietnam Pocket Reference Guide 2012 Nielsen
TABLE OF CONTENTS
01
08
14
19
29
37
41
54
55
60
67
72
81
Sincerely,
Darin Williams
Managing Director
Thank you all for your support of Nielsen Vietnam. As you have surely recognized, the Vietnam business landscape is changing more quickly than ever. Over the past few years, we have gone from an environment of very strong growth driven by a growing middle class and substantial inflows of FDI, to one of moderated and uneven growth, a more cautious and discerning consumer, and more competition regardless of the industry. In addition, we are now also facing much macro economic
uncertainty around inflation expectations, the financial system, and investment from overseas, which makes decision making even more difficult.
As a way to help navigate this uncertainty and to gain a better understanding ofthe markets in which you operate, we are pleased to offer the 7 edition of the Nielsen Vietnam Pocket Reference Book. This year the Pocketbook will be read by more business people and academics than ever as they attempt to better understand the Vietnam business climate and consumer behavior, which is changing very quickly as consumers adapt their purchase decisions in a much more uncertain environment.
th
This pocketbook is a compilation of Nielsen findings over the past year, and our hope is that it helps you identify trends in Vietnam and also serves as a first-stop reference when you have questions about the market and your specific area of interest. To create a comprehensive view, we have included our own proprietary research as well as figures from the Vietnam Govern-ment Statistics Office. I trust you will find the Nielsen Pocket Reference Book useful for your business.
know when you’re good to go.We know that refreshing your product portfolio is vital to attracting new and existing customers. Whether it’s a new idea or a new twist on a current favorite, our Product Innovation and Renovation practice can help you prepare for a perfect launch.
NIELSEN INSIGHTS – AT A GLANCE 01
Vietnam Pocket Reference Guide 2012 Nielsen
NIELSEN INSIGHTS – AT A GLANCE02
2007 – 2011 Consumer Confidence Index: Vietnam
Global Country Consumer Confidence RankingsGlobal confidence upped 1 point to 89 for Q4 2011 to wrap up 2011
122 117 117 113 112 108 105 104 103 101 99 99 98 96 95 95 94 92 92 90
0
20
40
60
80
100
120
140
160
Q4’11 vs.Q3’11
Base : All respondents n=31228
Decrease
Increase
NIELSEN INSIGHTS – AT A GLANCE 03
Vietnam Pocket Reference Guide 2012 Nielsen
Perceptions of local job prospects over the NEXT 12 Months
2 1 1 4 2 3 1 5 7 5 918
5039
1119 25 26 24 32 30 37
3845 50
49
64
4152
30
5860 60 54
54 5453 47
3738 33
126 4
45
2012 12
1410 8 5 6 5
4 4 12 1
11
IN ID PH CN MY TH VN AU HK SG NZ TW KO JP AP
Bad Not so good Good ExcellentBase : All respondents n=10179
Perceptions of local job prospects in Vietnam | 2011
3 1 1 1
34 35 38 37
54 5254 53
65
3 5
VN Q1'11 VN Q2'11 VN Q3'11 VN Q4'11
Bad Not so good Good ExcellentBase : All respondents n=506
NIELSEN INSIGHTS – AT A GLANCE04
Perceptions of state of personal finances over the NEXT 12 Months
Perceptions of state of personal finances in Vietnam | 2011
1 1 2 4 4 4 5 3 2 6 412
3627
813 15
2025
31 32 34 36 4139 43
52
48
51
30
6365 58
5955 53
55 53 48 47 45
29
13
11
49
20 17 1810 6 8
4 3 6 4 5 24
1 9
ID PH IN CN MY TH AU HK VN NZ SG TW KO JP AP
Bad Not so good Good ExcellentBase : All respondents n=10179
3 3 2 2
38 39 41 41
52 52 51 48
4 4 2 6
VN Q1'11 VN Q2'11 VN Q3'11 VN Q4'11
Bad Not so good Good ExcellentBase : All respondents n=506
NIELSEN INSIGHTS – AT A GLANCE 05
Vietnam Pocket Reference Guide 2012 Nielsen
Perceptions of Good / Bad time for people to buy the thingsthey want and need over the NEXT 12 Months
Perceptions of Good / Bad time for people to buy the thingsthey want and need in Vietnam
6 9 4 6 716
7 8 12 13 820 16
50
12
3839 44
4650
4656 55
53 56 6345
59
39
50
4347 46 40
38 33 33 31 31 28 25
19
20
9
30
123 2 6 4 3 3 3 3 2 2
2
12
4
IN AU HK PH ID NZ TH CN SG MY VN JP TW KO AP
Good Not so good Bad ExcellentBase : All respondents n=10179
10 10 10 8
62 64 61 63
24 21 27 25
2 2 1 2
VN Q1'11 VN Q2'11 VN Q3'11 VN Q4'11
Bad Not so good Good ExcellentBase : All respondents n=506
NIELSEN INSIGHTS – AT A GLANCE06
Do you think your country is in an economic recession at the moment?
Do you think your country will be out of an economic recession in the next 12 months?
86 83 79 73 70 6659 55 51 48 45 41
30 29
53
14 17 21 27 30 3441 45 49 52 55 59
70 71
47
KO JP TW TH NZ VN PH ID IN HK MY CN AU SG AP
Yes NoBase : All respondents n=7044
50 4934 29 26 26 25 24 22 16 16 13 13 10
25
25 27
3535 45 43
32 37 44 5242
58 61 6647
25 2431 36
29 3243 39 35 33
4230 25 24 28
TH IN VN PH CN MY ID HK SG NZ TW AU KO JP AP
Yes No Don't KnowBase: n=4131
NIELSEN INSIGHTS – AT A GLANCE 07
Vietnam Pocket Reference Guide 2012 Nielsen
Compared to this time last year, have you changed your spendingto save on household expenses?
85 85 85 8477 76 71 70 70 69
61 58 58 5468
15 15 15 1623 24 29 30 30 31
39 42 42 4632
MY PH TH VN ID IN JP KO NZ TW CN AU SG HK AP
Yes NoBase : All respondents n=7044
NIELSEN INSIGHTS - AT A GLANCE 08
Nielsen Business Barometer Survey – Wave 6
Executive Insights
The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment. Topics include advertising spend, growth forecasts and among other current hot topics. The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. The first wave is conducted April/May and the second wave is conducted September/October.
Keep a close eye on inflation & plan ahead for any price increase to be passed on to consumers
• Control costs of production• Choose low cost materials and supplies • Understand price elasticity of your categories to
minimize risks of price increases. Well-planned moves increase your chance of winning
Discover new platforms of growth
• Drive growth through mergers and acquisitions, entering new Categories and also from exports to overseas market
• Rural market remains a promising territory to be explored
Continue engaging with consumers
• Understand and respond to consumers’ search for value for money
• Explore new communication platforms such as Online and Mobile advertising.
• Engage with shoppers at point-of-sale is important
NIELSEN INSIGHTS - AT A GLANCE 09
Vietnam Pocket Reference Guide 2012 Nielsen
Inflation and VND devaluation are top concerns of business leaders
Industry leaders expect consumers to reduce purchase of non-essentials and buy more onpromotion.
1) Inflation (68%)
2) VND devaluation (68%)
3) Ability to pass on price increase (50%)
6) Logistical challenges (10%)
4) Competitive pressure/ activity/ growth (32%)
8) Wage growth (9%)
5) Low GDP growth (14%)
7) Petrol Prices (9%)
2011 1st half
3) VND devaluation (41%)
7) Labor force skill shortage (18%)
4) Global Economic Crisis (24%)
1) Inflation (59%)
2) Competitive pressure/ activity/ growth (41%)
8) Low GDP growth (18%)
6) Ability to pass on price increase (18%)
5) Wages growth (24%)
2011 2nd half
2011 2nd half
12
18
24
29
35
41
53
71
Trade up to more premium/indulgent products
Buy less / smaller packs of the same products
Purchase more local/ Vietnamese brands
Change channel to save money
Buy bigger packs to save money
Trade down to cheaper products
Purchase more on promotion
Not buy some 'non-essentials'
2011 1st half
27
32
32
41
41
50
64
Change channel to save money
Buy less / smaller packs of the same products
Purchase more local/ Vietnamese brands
Buy bigger packs to save money
Trade down to cheaper products
Not buy some 'non-essentials'
Purchase more on promotion
Base: Respondents in Auto, FMCG, Telco, Travel, Pharma
NIELSEN INSIGHTS - AT A GLANCE 10
2 712
1718
38
4032
5831
23 17
1817
23 28
614
0%
20%
40%
60%
80%
100%
2010 1st half 2010 2nd half 2011 1st half 2011 2nd half
Significantly better
Somewhat better
On par with target
Somewhat worse than target
Significantly worse than target
Business performance compared to overall target
Base: n= 58
Business Conditions in Vietnam (Now vs. Year Ago)
2 2 3 99 12
6157
3038
3019
5440
614
5 8 2
0%
20%
40%
60%
80%
100%
2010 1st half 2010 2nd half 2011 1st half 2011 2nd half
Improved significantly
Improved somewhat
Remained the same
Deteriorated somewhat
Deteriorated significantly
Base: n= 58
NIELSEN INSIGHTS - AT A GLANCE 11
Vietnam Pocket Reference Guide 2012 Nielsen
More than half of business leaders claimed to face a double digit growth in input prices, withone out of five showing 20% or greater increases.
More companies are looking at alternatives to raising prices due the input cost inflation, e.g.looking at using low cost material
3 96
10
5
3
324
16
3024
12 12
616
1253
0%
20%
40%
60%
80%
100%
2011 1st half 2011 2nd half
30% and higher than
25 - less than 30%
20 - less than 25%
15 - less than 20%
10 - less than 15%
5 - less than 10%
Less than 0% (negative)
1 - less than 5% (2.50)
No change
Don't know/ No answer
Change in input prices
Base: Respondents in Auto, FMCG, Telco, Travel,Pharma
Solutions for input price increases
7
10
13
33
53
87
Others
Reduce production
Choose lower cost materials and supplies
Accept lower profits
Improve productivity to lower production costs
Increase product price to a reasonable amount
4
2
22
36
52
68
2011 1st half 2011 2nd half
Base: Respondents in Auto, FMCG, Telco, Travel, Pharma
NIELSEN INSIGHTS - AT A GLANCE 12
Out look is still optimistic for 2012 overall, but more companies think their situation willdeteriorate than in previous years.
Around two-thirds of leaders expect a double-digit growth in next 12 months. Compared tolast wave, more companies expect single-digit growth
4 2 59 10 21
2825
43
4836
5838
30 29
5 7 2
0%
20%
40%
60%
80%
100%
2010 1st half 2010 2nd half 2011 1st half 2011 2nd half
Improve significantly
Improve somewhat
Remain the same
Deteriorate somewhat
Deteriorate significantly
Base: ALL RESPONDENTS
Expectations on business conditions
Expected company growth rate
5 2 616
147 3
1612
1221
172328
24
1011 20
18 14
31 3024 26
4 2 2
0%
20%
40%
60%
80%
100%
2010 1st half 2010 2nd half 2011 1st half 2011 2nd half
Don't know
25%+
20% - less than 25%
15% - less than 20%
10% - less than 15%
5% - less than 10%
Less than 5%
Base: ALL RESPONDENTS
NIELSEN INSIGHTS - AT A GLANCE 13
Vietnam Pocket Reference Guide 2012 Nielsen
While increasing consumption and expansion still remain source for growth, business leadersnow talk about M&A and Exports too
Expected 3 key factors of company growth
12
14
31
43
45
72
76Increased consumer demand in
your existing categories/ industry
Expansion to secondary cities/ rural areas
Expansion to modern trade channel
Expansion to new categories/ industries
Increase marketing expenses
Improved business conditions in Vietnam overall
Improved business conditions in your industry overall 21
21
23
36
50
52
79
2011 2nd half2011 1st half
Increased consumer demand in your existing categories/ industry
Expansion to secondary cities/ rural areas
Expansion to new categories/ industries
Increase marketing expenses
Mergers and acquisitionsExpansion to modern trade
channel
Increase exports to overseas markets
Base: ALL RESPONDENTS
NIELSEN INSIGHTS - AT A GLANCE 14
Personal Finance Monitor
Security and child’s future are the top priorities. Flexibility and immediate access helps topush people towards home saving.
This syndicated study looks at consumer behavior towards personal finance, such as current satisfaction with banks, attitudes towards credit card and lending internet banking usage and more. The study is conducted monthly (n=600) in HCMC and Hanoi. This study utilizes random sampling and face to face surveying. Results from this wave were conducted in June 2011
Why do I save?
1st
Benefits of home saving
Save for child'seducation 25%2nd
Save for security31%
3rd Save for future8%
1st More flexible access 23%
2nd Money always available 14%
Why do I choose to save at banks?
1st
- Earn interest- Convenient for
doing business
Monthly Average Saving Amount – Mean score
Total 1,276,675 VNDHCM 1,373,180 VNDHanoi 992,834 VND
Sources: Nielsen Vietnam PFM
NIELSEN INSIGHTS - AT A GLANCE 15
Vietnam Pocket Reference Guide 2012 Nielsen
Banking Products – Awareness, Usage & Intention
Strong intention is not currently being converted into actual usage, with usage levels seemingly affected by therecent confidence levels.
Credit Cards - Current barriers Over half the market does not fully understand what a credit card is and for those who do there are barriersaround their lack of knowledge about benefits
Transactional account
ATM/ debit card
Deposit/ saving account
Bank loan services
Foreign exchange service
Domestic money transfer/payment
International money transfer
Credit card
Transaction account (without card)
Custody service
Other banking services
AwareCurrently using Future intention
Base: All Respondents (7200).
14
25
33
42
58
88
87
100
100
100
100
0
0
1
1
0
4
1
2
12
31
32
6
2
9
13
7
21
11
7
36
38
32
Base: who aware of credit card but donot currently use (n=1221)
Lack of demand 36%
Inconvenience / Complicated
procedure 18%
Lack of knowledge
19%
High fee is applied 7%
NIELSEN INSIGHTS - AT A GLANCE 16
How to attract new users? Non-bank users
Both operational and marketing changes need to be made to address the concerns of the non-banking market.
Key barriers to overcome
Potential triggers (n=4136)
%In
tere
st ra
tes
60%
33%
58%47%
Sim
ple
and
quic
k pr
oced
ures
No
finan
cial
/ inc
ome
evid
ence
requ
ired
Issu
ed b
y pr
estig
ious
ba
nk
Base on non bank users
Marketing Issues
Operational Issues
Lengthy procedures 64%
Valued pledged assets required 52%
Financial/ income Information required 51%
High interest rates 46%(loan)
Key Barriers (n=4136)
Not qualified for using loan services 21%
NIELSEN INSIGHTS - AT A GLANCE 17
Vietnam Pocket Reference Guide 2012 Nielsen
Payroll accounts make over a third of the market, however, only a small fraction of these customers consider thisto be their main bank.
Transactional Channels – New Channels
While awareness still remains a barrier to usage, amongst those who are aware of the channel usage has increasedrapidly in just the past quarter.
Base: Bank users (n=1501)
Yes, and I have choice to use either my own bank
account or account opened by my company
Yes, and I have to use bank account opened by
my company
42
58
I choose the bank in which my company opened account for me
I choose another bank
I use it for receiving salary and some other
transactions
I use it as my main bank
I use it for receiving salary only
Base: Those who had a choice (n=85)
Base: Users of bank accounts opened by companies (n=603)
35%
6%
59%
Does company open bank account?
Which account do you use?
12%
19%
68%
Is this your primary account?
31% 20% 50% 38% 22% 66%
24% 16% 39% 30% 22% 43%
Mobile banking
2% 0% 4% 17% 23% 13%
2% 1% 2% 8% 11% 6%
Online banking
Mobile banking
Online banking
Awareness
Usage
Base: Bank users
Total HCMC (A) Hanoi (B)
n=672 n=243 n=429
Total HCMC (A) Hanoi (B)
n=352 n=67 n=285
Total HCMC (A) Hanoi (B)
n=672 n=243 n=429
Total HCMC (A) Hanoi (B)
n=289 n=243 n=429
Q4 2010 Q1 2011
Base: Bank users & aware of channel
NIELSEN INSIGHTS - AT A GLANCE 18
Remote Channel Users – Improvements wanted
Improved security measures (or education around these) would greatly ease customer concerns and driveintention into actual usage.
Rural Market – Is there any money?
75% of rural families claim to save every month. Although the actual amounts are around half of that in urbanareas 87% is still kept in the home.
Base: Bank users
Mobile banking(n=76)
Online banking(n=61)
SAFETY (81%)
• I feel secure and safe (51%)
• Popular/ widely used (14%)
• Stable system, no technical errors (13%)
• High level of security (6%)
• No mistakes occur during transaction (6%)
• Supported/ recommended by others (5%)
STAFF (17%)
• Clear communication by staff (10%)
SAFETY (86%)
• I feel secure and safe (60%)
• High level of security (20%)
• Trust-worthy (9%)
• Popular/ widely used (6%)
STAFF (26%)
• Clear communication by staff (8%)
• Staff are agile and efficient (5%)
CONVENIENCE (5%)
Ha NoiNorth:
462,000 VND
Central:
377,000 VND
South:
571,000 VND
How Much Per Month?How Many Households Save? Where Does it go?
Keep at home: 87%
Buy gold: 7%
Savings Account: 6%
Foreign currency: 2%
Buy insurance: 2%
Monthly Average Saving Amount – Mean score
HCM 1,373,180 VND
Hanoi 992,834 VND
NIELSEN INSIGHTS - AT A GLANCE 19
Vietnam Pocket Reference Guide 2012 Nielsen
Vietnam Grocery Report
Consumers are more open to change their shopping behavior in categories with higher prices
Nielsen Vietnam introduces the annual update of the Grocery Report which gives an overview and food for thought on the FMCG industry and covers consumer insights and new trends on the horizon for Vietnam
Do shopping behavior change due to price increase?
Base: 300 (all respondent)
6055
8578
7475
6843
8374
5060
554346
36
4045
1522
2625
3257
1726
5040
455754
64
Household CleanerLaundry Product
ToothbrushToothpaste
Facial CleanserBar SoapShampooAdult Milk
Infant FormulaLiquid Milk (UHT)
Cooking OilInstant NoodleInstant CoffeeEnergy Drink
Ready-To-Drink TeaCarbonated Soft Drink
Unchanged
Changed
Food
Dai
ryPr
oduc
tPe
rson
alC
are
HH
C
are
Bev
erag
es
NIELSEN INSIGHTS - AT A GLANCE 20
Consumers are likely to stay with their brand in several categories, either consuming less ortrading off the amount by buying bigger pack sizes
Private labels are gaining ground, especially for Food, Paper Products, Household andPersonal Care
1112 14
288 16
6
197
10 1730 31
72 79 8654
38 37 81
39
78
40 5072 59 84 29 29
2730 22
8 1512 5
26 178 8 7
61
18
Car
bona
ted
Sof
t Drin
k
Rea
dy-T
o-D
rink
Tea
Ene
rgy
Drin
k
Inst
ant C
offe
e
Inst
ant N
oodl
e
Coo
king
Oil
Liqu
id M
ilk (U
HT)
Infa
nt F
orm
ula
(*)
Adu
lt M
ilk (*
)
Sha
mpo
o
Bar
Soa
p
Faci
al C
lean
ser
Toot
hpas
te
Toot
hbru
sh
Laun
dry
Pro
duct
Hou
seho
ld C
lean
er
Substitute to other products
Consume less - less expensive brands
Consume less - same brands
Consume less - more expensive brands
Same amount - smaller pack size
Same amount - larger pack size
Same amount - more expensive brands
Same amount - cheaper brands
Consume more
%
Beverages Food Dairy Personal Care HH Care
Small base-read with cautions for Infant Formula & Adult Mik
PRICE
Price of private label is 15 – 30% lower compared to brands
Private Label Awareness
Key Private Label Categories
14
13
9
9
11
9
4
4
2
Frozen and chilled foods
Any paper products
Staple foods
Personal Care
Household products
Canned and package …
Carbonated Soft Drinks
Snack & confectionery
Dairy Products
% Bought P4W % Ever bought (excluding P4W) % Would Consider
3
6
6
21
29
Casino (Big C)
Comi (Metro SPM, milk)
eBon (Big C) (food …
Coop Mart
Wow (Big C)
% Awareness
NIELSEN INSIGHTS - AT A GLANCE 21
Vietnam Pocket Reference Guide 2012 Nielsen
Modern Trade: increasing in number of stores and importance
Higher contribution to monthly grocery purchase categories like Food, Household andPersonal Care
0
100
200
300
400
500
Hanoi HCMC 4 Cities 30 Cities
2009
2010
0%
10%
20%
30%
40%
50%
Hanoi HCMC 4 Cities 30 Cities
Modern Trade (exclude Metro – Cash & Carry)
Store Numbers ACV Contribution
National : 752 → 826 National : 11% → 13%
FMCG of TradeValue % Shr Of Trade | Period Ending MAY11 | Share of PSC Shampoo
Source: ACNielsen | Retail Index (<< Viet Nam >> ), data to MAY11
Total Ho Chi Minh + Hanoi; Data ending Apr 2011; MT exclude Saigon Coop
NIELSEN INSIGHTS - AT A GLANCE 22
There is still scope to develop the Modern Trade in Vietnam when benchmarkedto other Asian countries
Store number of Key players updated until March 2012
China Malaysia Thailand Indonesia Vietnam
64%
88%
53%
63%
46%
70%
13%16%
37%
Chi
na
Sha
ngha
i
Mal
aysi
a
Kua
la L
umpu
r
Thai
land
Ban
gkok V
ietn
am
Han
oi
HC
MC
Indo
nesi
a
Jaka
rta G
reat
er
66%
43%
see your next move, clearly.Our Growth and Demand Strategy practice deploys innovative insights that enable businesses to focus on where to grow. Helping to identify vital developments like the next wave of demand and the most profitable consumer.
have them check you out.Working with the billions of annual transactions we measure, our Retail and Shopper Marketing practice integrates all the intelligence you need to make consumers not only stop, but shop.
VIETNAM RETAIL OVERVIEW 25
Vietnam Pocket Reference Guide 2012 Nielsen
VIETNAM SHOPPER TRENDS AND RETAIL HIGHLIGHTS
Wet markets still important for shoppers; supermarket increases its importance significantlyvs. last year.
Where do people shop?
Supermarkets
62
90
97
2011
Base: All Respondents 2010 (n=1500), 2011 (n=1500)
94
96
99
Used Past 7 days
Used Past 4 weeks
Occasionally Use
Wet Markets2011
Use Past 7 days
Use Past 4 Weeks
Occasionally Use
VIETNAM RETAIL OVERVIEW26
Consumers are moving from Wet Markets to Supermarkets
Supermarket scontinue to attract consumer’s grocery budgets.
3.2
24.2
10.9
1.8
2.3
25.6
11.5
2.3
Supermarkets
Wet Markets
Traditional Grocery
Convenience Stores (not associated with petrol/gas
stations)
20112010
Average Frequency of Visit per Month
Base: All Respondents (2010 n=1500, 2011 n=1500)
Where do people spend the majority of their grocery budget?
2011
51%
2%
Supermarkets
Hypermarkets
2009
43%
5%
Base: All Respondents (2009 n=1500, 2010 n=1500, 2011 n=1500)
VIETNAM RETAIL OVERVIEW 27
Vietnam Pocket Reference Guide 2012 Nielsen
Promotions are the strong influencers for shoppers to change stores and brands.
Shoppers are becoming more price conscious and they know how to save during their shopping trip.
10% 14%
56%38%
21%27%
9%15%
4% 6%
2010 2011
Say promotions do not influence them on brand choice
Only buy promotions if they already like the brand
Regularly buy different brands because they are on promotion
Very seldom changes stores, but look actively for promotions
Changes stores based on best promotions
Promotional Sensitivity
Base: All Supermarket shoppers (n = 1494)
80% looking at promotions
Price Awareness
63% are very price conscious (*):
17% knows all the prices of the grocery items I buy regularly
46% knows the prices of most items and always notice when the price changes
6% doesn’t know or notice the prices of items bought regularly
31% doesn’t know all the prices but generally notice when the prices change
Base: All Supermarket shoppers (n = 1494)
*56% really price conscious in 2010
VIETNAM RETAIL OVERVIEW28
As increasing food price puts pressure on shoppers to cut down their spending onunnecessary things
Due to price competitiveness, Store Brands have potential to grow further
63
34
3
Total
IncreasingStableDecreasing
Whether Food Prices are Increasing, Stable or
Decreasing
54
42
34
24
21
7
Buy only the essentials we need/cut down on luxuries
Actively look for and buy products on special/discounted prices
Buy less in total
Switch to cheaper brands
Buy in bulk to get lower prices
Does not affect me
Response to rising food prices
Base: All Supermarket shoppers highestin food prices (n=964)Base: All Supermarket shoppers (n=1494)
Whether buying more Store Brand Products
Store brand product purchasing Reasons for buying store brands
Base: All store brand buyers (n = 720)
51
44
44
37
23
16
Less expensive than named brands
They offer really good value for money
Quality just as good as named brands
Quality of store brands is improving
Word of mouth. Others have recommended them
Products I want are only available in store brands
More , 14%
Same, 39%Less, 16
%
Never, 29%
Don't know, 2%
VIETNAM RETAIL OVERVIEW 29
Vietnam Pocket Reference Guide 2012 Nielsen
VIETNAM RETAIL HIGHLIGHTS
Channel No. of 2009 No. of 2010 No. of 2011
Modern Trade (SM / MM) 537 642 811
Traditional Grocery Store 89584 91515 97221
Street Vendor 1595 1782 1840
Personal Store 4082 3779 3785
Market Stall – Mixed Business 3378 3138 3207Market Stall – HPC(Health & Personal Care) 3672 3223 2986
Market Stall – Chap Pho 4581 4650 4527
Cosmetic Store 577 1045 1230
Beverage Store 7097 8728 9338
Dairy Shop 807 778 744
Milk /Biscuit/Spirits Store 561 608 538
Market Stall – MBS 186 201 212
Cigarette Kiosk 8524 7400 7951
Soft Drinks / Ice Cream Outlets 3196 3603 3668
Pharmacy 9010 10114 11119
Liquor Shop 244 323 366
Biscuit / Confectionery Store 303 358 491
Maternity & Baby Shop 1971 1997 2376
TOTAL OFF PREMISE 139,905 143,884 152,410
RETAIL STRUCTURE - OFF PREMISE STORES NUMBER (6 CITIES)
Source: Nielsen Vietnam Census 2011
VIETNAM RETAIL OVERVIEW30
STORE NUMBER (‘000 stores) BY TIERS - OFF - PREMISE VS ON - PREMISE 2011
60%44%
5%
4%
9%
10%
26.09%41.31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Stores 2011 FMCG ACV Contribution 2011
NATIONAL FMCG RETAIL MARKET STRUCTURE
Rural 53 cities 30 cities 6 citiesSource: Nielsen Vietnam Census 2011
713
38 64 51
472
152 3257
522
39 77 54
269170
30 54
1,236
77141 105
741
322
61 111
0
200
400
600
800
1,000
1,200
1,400
Total Vietnam
4 cities Total HCM
Total Hanoi
Rural 6 cities 53 cities 30 cities
Off Premise On Premise Total
Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
VIETNAM RETAIL OVERVIEW 31
Vietnam Pocket Reference Guide 2012 Nielsen
OFF - PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIER
FMCG VALUE CONTRIBUTION BY TIER - TOTAL OFF PREMISE
223,554
139,905
30,387 53,263
227,532
143,884
30,544 53,104
241,261
152,410
31,747 57,104
-
50,000
100,000
150,000
200,000
250,000
300,000
Total Urban Vietnam 6 cities 53 cities 30 cities
2009 2010 2011
Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
39%
11%4%
45%41%
11%4%
44%
0%
10%
20%
30%
40%
50%
6 cities 30 cities 53 cities Rural
2010 2011
Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
VIETNAM RETAIL OVERVIEW32
OFF PREMISE STORE NUMBER IN TOTAL 36 CITIES VIETNAM BY STORE TYPE
OFF PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE
756
125,449
2,688 5,222
16,884
1,252 11,132
994
10,183 14,018
883
7,527
943
132,735
2,611 5,186 16,805
1,584 12,587 906 11,935 15,119
869 8,234
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2010 2011
Source: Nielsen Vietnam Census 2011
25.8
51.4
0.4 1.45.5
0.74.2
1.4 1.9 4.30.6 2.3
30.5
48.4
0.4 1.35.0
0.74.0
1.1 1.7 4.10.6 2.2
0
10
20
30
40
50
60%
2010 2011
Source: Nielsen Vietnam Census 2011
VIETNAM RETAIL OVERVIEW 33
Vietnam Pocket Reference Guide 2012 Nielsen
NUMER OF MODERN TRADE STORES
Modern trade contribution by FMCG Department
751
109
642
956
137
819
0
200
400
600
800
1,000
1,200
36 CITIES 30 CITIES 6 CITIES
2010 2011
Source: Nielsen Vietnam Census 2011
Source: Nielsen Vietnam Retail Tracking 2011, six cities.
VIETNAM RETAIL OVERVIEW34
ON PREMISE STORE NUMBER IN TOTAL VIETNAM BY STORE TYPE
FMCG VALUE CONTRIBUTION BY TIER TOTAL VIETNAM ON PREMISE
511,693
270,863
29,221 51,748
159,861
522,394
268,547
29,747 54,042
170,058
-
100,000
200,000
300,000
400,000
500,000
600,000
TOTAL VIETNAM
Rural 53 cities 30 cities 6 cities
2010 2011Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
41%
9%
4%
46%41.5%
9.2%
4.1%
45.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
6 cities 30 cities 53 cities Rural
2010 2011
Source: Nielsen Vietnam Census 2011(*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.
VIETNAM RETAIL OVERVIEW 35
Vietnam Pocket Reference Guide 2012 Nielsen
Top 10 categories in 6 cities
2011 vs. 2010
Source: Nielsen Vietnam Retail Tracking 2011, six cities.
VIETNAM RETAIL OVERVIEW36
Number of SKUs
7,679
1,793
6,307
1,142 1,606194 417
11,837
2,666
9,932
1,597 2,563
224 4840
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Personal Care
Home Care Foods Milk Based Beverage Cigarette Baby Care
2010 2011
Source: Nielsen Vietnam Retail Tracking 2011, six cities.
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HOUSEHOLD INCOME CLASSIFICATION 37
Vietnam Pocket Reference Guide 2012 Nielsen
HOUSEHOLD INCOME CLASSIFICATION
Household Income Band (HIB) Classification System OverviewThis classification system is based on gross monthly income
A5 150,000,000 or higher
A4 75,000,000 - 149,999,999
A3 45,000,000 - 74,999,999
A2 30,000,000 - 44,999,999
A1 15,000,000 - 29,999,999
A 15,000,000 or higher
B 7,500,000 - 14,999,999
C 4,500,000 - 7,499,999
D 3,000,000 - 4,499,999
E 1,500,000 - 2,999,999
F 0 - 1,499,999
HIB Household Income Band (VND)
HOUSEHOLD INCOME CLASSIFICATION 38
HOUSEHOLD INCOME BANDS IN HA NOI AND HCMC
Urban Rural Total Urban Rural Total Urban Rural Total A2+ 2% 0% 1% 4% 0% 3% 4% 0% 3% A1 14% 3% 8% 13% 6% 11% 13% 4% 10%
A 16% 3% 9% 17% 6% 15% 17% 4% 12%
B 38% 22% 29% 36% 25% 34% 37% 23% 32%C 37% 40% 39% 34% 36% 35% 35% 39% 37%
D 8% 29% 20% 11% 28% 14% 10% 29% 17%E 1% 4% 3% 1% 5% 2% 1% 4% 2%F 0% 0% 0% 0% 1% 0% 0% 0% 0%
TOTAL 100% 100% 100% 100% 100% 100% 100% 100% 100%
Source: Nielsen database 2011
HCMC & HANOIHIB HANOI HCMC
HOUSEHOLD INCOME BANDS IN 5 MAJOR CITIES
HA NOIHAI
PHONG DA NANG HCMC CAN THO5 KEY CITIES
Urban Urban Urban Urban Urban Urban A2+ 2% 3% 2% 4% 3% 4% A1 14% 4% 4% 13% 3% 11%A 16% 6% 6% 17% 6% 15%B 38% 29% 27% 36% 23% 34%C 37% 52% 45% 34% 39% 37%D 8% 11% 20% 11% 26% 12%E 1% 1% 1% 1% 6% 2%F 0% 0% 0% 0% 0% 0%TOTAL 100% 100% 99% 100% 99% 101%
Source: Nielsen database 2011
HIB
HOUSEHOLD INCOME CLASSIFICATION 39
Vietnam Pocket Reference Guide 2012 Nielsen
HOUSEHOLD INCOME BANDS OF VIETNAM
URBAN RURAL TOTAL A2 3% 0% 1% A1 7% 1% 3%A 10% 1% 3%B 26% 8% 14%C 40% 28% 32%D 20% 40% 34%E 4% 19% 14%F 0% 3% 2%TOTAL 101% 100% 100%
Source: Nielsen database 2011
HIB VIETNAM
HOUSEHOLD INCOME CLASSIFICATION40
HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC
Urban Rural Total Urban Rural Total 15,000,000 - 29,999,999 2% 0% 1% 3% 1% 2%15,000,000 or higher 2% 0% 1% 3% 1% 3%7,500,000 - 14,999,999 29% 9% 17% 24% 15% 22%4,500,000 - 7,499,999 52% 48% 50% 43% 32% 41%3,000,000 - 4,499,999 16% 37% 28% 26% 40% 29%1,500,000 - 2,999,999 2% 6% 4% 4% 10% 5%0 - 1,499,999 0% 0% 0% 0% 1% 0%TOTAL 100% 100% 100% 100% 100% 100%
Source: Nielsen database 2011
HOUSEHOLD EXPENDITURE (VND)
HANOI HCMC
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VIETNAM DEMOGRAPHIC 41
Vietnam Pocket Reference Guide 2012 Nielsen
DEMOGRAPHICS
POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2011
AGE GROUP TOTAL FEMALE MALETotal 86,927,700 43,937,000 42,990,700
0 1,461,479 696,522 764,9571-4 5,647,234 2,707,835 2,939,3995-9 6,777,975 3,282,538 3,495,437
10-14 7,315,865 3,552,836 3,763,02915-17 5,286,210 2,577,882 2,708,32818-19 3,771,128 1,852,681 1,918,44720-24 8,537,934 4,232,079 4,305,85525-29 7,884,053 3,931,801 3,952,25230-34 6,945,409 3,442,403 3,503,00635-39 6,601,838 3,266,617 3,335,22140-44 6,027,979 3,028,417 2,999,56145-49 5,505,919 2,835,192 2,670,72750-54 4,455,920 2,351,780 2,104,14155-59 3,012,453 1,634,482 1,377,97160-64 1,955,479 1,085,114 870,36565-69 1,568,963 909,177 659,78670-74 1,424,653 851,098 573,55475-79 1,208,613 724,295 484,31880-84 731,560 464,325 267,23485+ 627,145 441,769 185,377
Source: Estimate from 2010 Census of population & Statistical Year Book 2010
VIETNAM DEMOGRAPHIC42
REGION/ PROVINCE 2006 2007 2008 2009 Prel.2010
TOTAL VIETNAM 83,311,200 84,218,500 85,118,700 86,025,000 86,927,700
Red River Delta 19,108,900 19,228,800 19,473,700 19,618,100 19,770,000
Ha Noi 3,184,800 3,228,500
Ha Tay 2,742,400 2,773,700
Vinh Phuc 1,166,000 1,174,100 993,800 1,000,400 1,008,300
Bac Ninh 999,800 1,009,400 1,018,100 1,026,500 1,034,200
Quang Ninh 1,109,300 1,122,500 1,135,100 1,146,100 1,159,500
Hai Duong 1,689,700 1,694,700 1,700,800 1,706,800 1,712,800
Hai Phong 1,789,100 1,806,500 1,824,100 1,840,400 1,857,800
Hung Yen 1,116,400 1,121,300 1,126,200 1,128,600 1,132,300
Thai Binh 1,787,400 1,783,900 1,782,700 1,783,100 1,786,300
Ha Nam 790,000 788,400 786,900 786,200 786,300
Nam Dinh 1,839,400 1,829,700 1,826,100 1,828,400 1,830,000
Ninh Binh 894,600 896,100 898,100 899,600 900,600
Northern Midlands and Mountain 10,904,300 11,004,200 10,997,300 11,073,500 11,169,300
Ha Giang 693,400 704,900 716,200 725,100 735,800
Cao Bang 506,800 508,600 510,500 511,200 513,100
Bac Kan 290,000 291,800 293,600 294,600 296,500
Tuyen Quang 715,700 719,400 723,500 725,200 728,900
Lao Cai 590,200 598,300 606,500 615,800 626,200
Yen Bai 725,400 731,600 737,500 741,700 746,400
Thai Nguyen 1,106,500 1,113,000 1,120,300 1,125,400 1,131,300
Lang Son 726,300 728,200 730,700 733,200 735,600
Bac Giang 1,543,000 1,548,800 1,554,600 1,556,900 1,560,300
Phu Tho 1,301,500 1,305,600 1,311,500 1,316,600 1,322,100
Dien Bien 452,700 466,000 479,300 490,800 504,500
Lai Chau 360,700 364,400 367,900 371,400 382,400
Son La 1,033,500 1,050,800 1,067,200 1,079,200 1,092,700
Hoa Binh 858,600 872,800 778,000 786,400 793,500
North and South Central Coast 18,667,400 18,729,100 18,797,900 18,855,700 18,935,500
Thanh Hoa 3,428,000 3,417,300 3,408,800 3,404,300 3,406,800
Nghe An 2,900,100 2,905,200 2,912,100 2,914,500 2,917,400
Ha Tinh 1,243,600 1,239,000 1,234,000 1,227,800 1,228,000
Quang Binh 834,500 838,500 843,500 845,000 849,300
Quang Tri 591,900 594,100 596,700 598,600 600,500
Thua Thien Hue 1,076,900 1,081,000 1,084,900 1,087,600 1,090,900
Da Nang 825,900 847,500 868,800 894,500 926,000
6,561,9006,381,800
POPULATION BY PROVINE IN VIETNAM 2000-2010
6,472,000
VIETNAM DEMOGRAPHIC 43
Vietnam Pocket Reference Guide 2012 Nielsen
Quang Nam 1,410,800 1,413,900 1,417,800 1,423,000 1,425,100
Quang Ngai 1,212,600 1,214,800 1,217,000 1,217,200 1,218,600
Binh Dinh 1,480,100 1,482,300 1,485,600 1,487,400 1,489,700
Phu Yen 844,300 850,300 856,700 862,400 868,500
Khanh Hoa 1,125,200 1,137,500 1,149,300 1,158,200 1,167,700
Ninh Thuan 551,400 555,800 560,700 565,800 570,100
Binh Thuan 1,142,100 1,151,900 1,162,000 1,169,400 1,176,900
Central Highlands 4,860,900 4,948,000 5,036,700 5,128,800 5,214,200
Kon Tum 396,600 408,100 420,500 431,800 443,400
Gia Lai 1,200,500 1,225,500 1,251,300 1,281,000 1,300,900
Dak Lak 1,677,800 1,696,600 1,715,100 1,735,700 1,754,400
Dak Nong 440,900 457,300 474,400 491,000 510,600
Lam Dong 1,145,100 1,160,500 1,175,400 1,189,300 1,204,900
South East 12,822,800 13,266,400 13,683,600 14,149,000 14,566,500
Binh Phuoc 819,000 838,300 858,000 875,000 893,400
Tay Ninh 1,046,400 1,053,000 1,060,500 1,067,200 1,075,300
Binh Duong 1,203,700 1,307,000 1,402,700 1,512,500 1,619,900
Dong Nai 2,314,900 2,372,600 2,432,700 2,499,700 2,569,400
Ba Ria - Vung Tau 955,700 970,200 983,600 998,500 1,012,000
TP.Ho Chi Minh 6,483,100 6,725,300 6,946,100 7,196,100 7,396,500
Mekong River Delta 16,946,900 17,042,000 17,129,500 17,199,900 17,272,200
Long An 1,405,200 1,417,900 1,428,200 1,436,300 1,446,200
Tien Giang 1,655,300 1,661,600 1,668,000 1,672,800 1,677,000
Ben Tre 1,269,300 1,264,800 1,259,600 1,256,100 1,256,700
Tra Vinh 993,700 997,200 1,000,800 1,003,200 1,005,900
Vinh Long 1,021,600 1,022,800 1,024,000 1,025,100 1,026,500
Dong Thap 1,646,800 1,654,500 1,662,500 1,666,600 1,670,500
An Giang 2,125,800 2,134,300 2,142,600 2,147,600 2,149,500
Kien Giang 1,637,800 1,654,900 1,672,300 1,688,500 1,703,500
Can Tho 1,160,500 1,172,000 1,180,900 1,188,600 1,197,100
Hau Giang 752,800 754,700 756,300 758,000 758,600
Soc Trang 1,265,600 1,276,300 1,285,100 1,293,200 1,300,800
Bac Lieu 823,800 835,800 847,500 856,800 867,800
Ca Mau 1,188,700 1,195,200 1,201,700 1,207,100 1,212,100
Source: Statistical Yearbook 2010
VIETNAM DEMOGRAPHIC44
REGION\PROVINCE TOTAL URBAN RURAL
TOTAL VIETNAM 86,927,700 26,224,400 60,703,300
Red River Delta 19,770,000 5,859,400 13,910,600
Ha Noi 6,561,900 2,709,900 3,852,000
Vinh Phuc 1,008,300 231,400 776,900
Bac Ninh 1,034,200 246,700 787,500
Quang Ninh 1,159,500 603,000 556,500
Hai Duong 1,712,800 327,100 1,385,700
Hai Phong 1,857,800 858,800 999,000
Hung Yen 1,132,300 139,500 992,800
Thai Binh 1,786,300 173,500 1,612,800
Ha Nam 786,300 82,200 704,100
Nam Dinh 1,830,000 326,200 1,503,800
Ninh Binh 900,600 161,100 739,500
Northern Midlands and Mountain 11,169,300 1,807,100 9,362,200
Ha Giang 735,800 105,600 630,200
Cao Bang 513,100 87,000 426,100
Bac Kan 296,500 47,800 248,700
Tuyen Quang 728,900 95,300 633,600
Lao Cai 626,200 133,100 493,100
Yen Bai 746,400 145,200 601,200
Thai Nguyen 1,131,300 293,600 837,700
Lang Son 735,600 140,600 595,000
Bac Giang 1,560,300 146,500 1,413,800
Phu Tho 1,322,100 210,800 1,111,300
Dien Bien 504,500 75,700 428,800
Lai Chau 382,400 54,400 328,000
Son La 1,092,700 152,600 940,100
Hoa Binh 793,500 118,900 674,600
North and South Central Coast 18,935,500 4,704,600 14,230,900
Thanh Hoa 3,406,800 357,700 3,049,100
Nghe An 2,917,400 376,400 2,541,000
Ha Tinh 1,228,000 183,600 1,044,400
Quang Binh 849,300 128,500 720,800
Quang Tri 600,500 170,500 430,000
POPULATION BY PROVINCE - URBAN/RURAL - 2010
VIETNAM DEMOGRAPHIC 45
Vietnam Pocket Reference Guide 2012 Nielsen
Thua Thien Hue 1,090,900 434,100 656,800
Da Nang 926,000 805,200 120,800
Quang Nam 1,425,100 270,600 1,154,500
Quang Ngai 1,218,600 178,300 1,040,300
Binh Dinh 1,489,700 412,900 1,076,800
Phu Yen 868,500 202,500 666,000
Khanh Hoa 1,167,700 519,600 648,100
Ninh Thuan 570,100 205,200 364,900
Binh Thuan 1,176,900 459,500 717,400
Central Highlands 5,214,200 1,498,600 3,715,600
Kon Tum 443,400 150,800 292,600
Gia Lai 1,300,900 382,400 918,500
Dak Lak 1,754,400 431,200 1,323,200
Dak Nong 510,600 76,300 434,300
Lam Dong 1,204,900 457,900 747,000
South East 14,566,500 8,354,400 6,212,100
Binh Phuoc 893,400 149,900 743,500
Tay Ninh 1,075,300 167,900 907,400
Binh Duong 1,619,900 512,900 1,107,000
Dong Nai 2,569,400 858,900 1,710,500
Ba Ria - Vung Tau 1,012,000 507,200 504,800
TP.Ho Chi Minh 7,396,500 6,157,600 1,238,900
Mekong River Delta 17,272,200 4,000,300 13,271,900
Long An 1,446,200 255,200 1,191,000
Tien Giang 1,677,000 232,400 1,444,600
Ben Tre 1,256,700 125,900 1,130,800
Tra Vinh 1,005,900 154,800 851,100
Vinh Long 1,026,500 158,000 868,500
Dong Thap 1,670,500 296,600 1,373,900
An Giang 2,149,500 610,500 1,539,000
Kien Giang 1,703,500 458,100 1,245,400
Can Tho 1,197,100 789,500 407,600
Hau Giang 758,600 150,600 608,000
Soc Trang 1,300,800 280,000 1,020,800
Bac Lieu 867,800 230,200 637,600
Ca Mau 1,212,100 258,500 953,600
Source: Statistical Yearbook 2010
VIETNAM DEMOGRAPHIC46
REGION/ PROVINCE POPULATION (Thous. persons) AREA (Km2)
POPULATION DENSITY
(Person/Km2)
VIETNAM 86,927.7 331,051.4 263
Red River Delta 18,610.5 14,964.1 1,244
Ha Noi 6,561.9 3,344.6 1,962
Vinh Phuc 1,008.3 1,231.8 819
Bac Ninh 1,034.2 822.7 1,257
Hai Duong 1,712.8 1,650.2 1,038
Hai Phong 1,857.8 1,522.1 1,221
Hung Yen 1,132.3 923.5 1,226
Thai Binh 1,786.3 1,567.4 1,140
Ha Nam 786.3 860.2 914
Nam Dinh 1,830.0 1,652.5 1,107
Ninh Binh 900.6 1,389.1 648
North-East 9,555.7 63,992.9 149
Ha Giang 735.8 7,945.8 93
Cao Bang 513.1 6,724.6 76
Bac Kan 296.5 4,859.4 61
Tuyen Quang 728.9 5,870.4 124
Lao Cai 626.2 6,383.9 98
Yen Bai 746.4 6,899.5 108
Thai Nguyen 1,131.3 3,526.2 321
Lang Son 735.6 8,323.8 88
Quang Ninh 1,159.5 6,099.0 190
Bac Giang 1,560.3 3,827.8 408
Phu Tho 1,322.1 3,532.5 374
North-West 2,773.1 37,444.8 74
Dien Bien 504.5 9,562.9 53
Lai Chau 382.4 9,112.3 42
Son La 1,092.7 14,174.4 77
Hoa Binh 793.5 4,595.2 173
North-Central Coast 10,092.9 51,524.6 196
Thanh Hoa 3,406.8 11,133.4 306
Nghe An 2,917.4 16,490.7 177
Ha Tinh 1,228.0 6,025.6 204
Quang Binh 849.3 8,065.3 105
Quang Tri 600.5 4,747.0 127
Thua Thien Hue 1,090.9 5,062.6 215
POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2010
VIETNAM DEMOGRAPHIC 47
Vietnam Pocket Reference Guide 2012 Nielsen
South-Central Coast 8,842.6 44,360.7 199
Da Nang 926.0 1,283.4 722
Quang Nam 1,425.1 10,438.4 137
Quang Ngai 1,218.6 5,152.7 236
Binh Dinh 1,489.7 6,039.6 247
Phu Yen 868.5 5,060.6 172
Khanh Hoa 1,167.7 5,217.6 224
Ninh Thuan 570.1 3,358.0 170
Binh Thuan 1,176.9 7,810.4 151
Central Highlands 5,214.2 54,640.6 95
Kon Tum 443.4 9,690.5 46
Gia Lai 1,300.9 15,536.9 84
Dak Lak 1,754.4 13,125.4 134
Dak Nong 510.6 6,515.6 78
Lam Dong 1,204.9 9,772.2 123
South East 14,566.5 23,605.1 617
Binh Phuoc 893.4 6,874.4 130
Tay Ninh 1,075.3 4,049.2 266
Binh Duong 1,619.9 2,695.2 601
Dong Nai 2,569.4 5,903.4 435
Ba Ria - Vung tau 1,012.0 1,987.4 509
HCMC 7,396.5 2,095.5 3,530
Mekong River Delta 17,272.2 40,518.5 426
Long An 1,446.2 4,493.8 322
Tien Giang 1,677.0 2,484.2 675
Ben Tre 1,256.7 2,360.2 532
Tra Vinh 1,005.9 2,295.1 438
Vinh Long 1,026.5 1,479.1 694
Dong Thap 1,670.5 3,375.4 495
An Giang 2,149.5 3,536.8 608
Kien Giang 1,703.5 6,346.3 268
Can Tho 1,197.1 1,401.6 854
Hau Giang 758.6 1,601.1 474
Soc Trang 1,300.8 3,311.8 393
Bac Lieu 867.8 2,501.5 347
Ca Mau 1,212.1 5,331.6 227
Source: Statistical Yearbook 2010
VIETNAM DEMOGRAPHIC48
REGION/ PROVINCE 2006 2007 2008 2009 Prel.2010
TOTAL VIETNAM 42,312,200 42,771,200 43,162,600 43,501,600 43,937,000
Red River Delta 9,739,900 9,796,800 9,929,000 9,968,200 10,026,700
Ha Noi 1,588,200 1,610,200
Ha Tay 1,420,700 1,436,900
Vinh Phuc 588,600 592,700 501,700 506,200 510,300
Bac Ninh 513,000 518,000 520,100 522,600 524,600
Quang Ninh 547,400 554,000 557,200 561,100 566,100
Hai Duong 865,100 867,000 869,400 871,700 873,500
Hai Phong 904,800 913,600 921,000 927,800 936,200
Hung Yen 576,600 579,200 581,900 575,700 576,000
Thai Binh 928,500 926,700 923,400 922,300 923,800
Ha Nam 407,100 406,200 404,500 402,300 402,300
Nam Dinh 942,000 937,100 939,100 933,800 934,500
Ninh Binh 457,900 455,200 453,800 452,700 452,700
Northern Midlands and Mountain 5,484,800 5,534,900 5,538,200 5,555,600 5,596,800
Ha Giang 349,800 355,900 361,600 362,000 363,100
Cao Bang 258,000 258,900 259,900 257,500 258,600
Bac Kan 144,800 145,700 145,900 146,100 146,700
Tuyen Quang 361,300 363,100 366,000 361,900 363,800
Lao Cai 295,700 299,100 302,000 305,900 310,900
Yen Bai 364,900 367,900 369,800 371,000 373,300
Thai Nguyen 552,700 556,700 561,900 568,900 572,400
Lang Son 365,200 366,200 366,900 368,300 369,100
Bac Giang 780,100 783,000 782,700 785,100 786,400
Phu Tho 661,700 663,800 665,300 669,300 670,100
Dien Bien 225,600 232,200 238,800 245,300 252,100
Lai Chau 179,400 181,200 181,400 181,500 186,800
Son La 513,800 522,400 537,500 536,600 543,600
Hoa Binh 431,800 438,800 398,500 396,200 399,900
North and South Central Coast 9,489,700 9,522,200 9,528,900 9,532,600 9,568,000
Thanh Hoa 1,748,700 1,742,100 1,721,100 1,722,000 1,723,300
Nghe An 1,477,000 1,480,600 1,473,700 1,467,700 1,469,300
Ha Tinh 626,100 623,800 641,600 620,700 620,900
Quang Binh 418,800 420,800 422,000 421,700 424,400
Quang Tri 299,300 300,400 300,700 303,200 303,800
Thua Thien Hue 547,400 550,000 551,100 550,200 550,700
Da Nang 425,400 437,600 441,700 453,300 469,300
Quang Nam 727,400 729,300 728,800 729,700 729,700
Quang Ngai 618,400 618,700 618,500 617,200 617,700
3,326,700
FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2010
3,256,900 3,292,000
VIETNAM DEMOGRAPHIC 49
Vietnam Pocket Reference Guide 2012 Nielsen
Binh Dinh 759,200 759,500 760,300 762,300 763,100
Phu Yen 424,300 428,300 429,600 430,800 433,800
Khanh Hoa 566,500 572,800 578,900 586,300 590,400
Ninh Thuan 278,700 280,900 282,300 283,800 284,900
Binh Thuan 572,500 577,400 578,600 583,700 586,700
Central Highlands 2,406,500 2,456,200 2,510,200 2,538,100 2,572,100
Kon Tum 197,400 203,100 211,000 213,100 215,200
Gia Lai 589,500 601,800 626,600 637,800 644,100
Dak Lak 825,100 840,800 849,100 859,400 868,800
Dak Nong 222,200 230,500 237,200 235,800 243,000
Lam Dong 572,300 580,000 586,300 592,000 601,000
South East 6,547,000 6,778,400 6,991,700 7,253,800 7,489,300
Binh Phuoc 402,000 411,300 422,000 430,700 439,800
Tay Ninh 531,400 535,000 535,500 536,200 541,400
Binh Duong 627,700 681,000 727,700 785,000 841,800
Dong Nai 1,166,900 1,195,600 1,223,700 1,261,700 1,301,100
Ba Ria - Vung Tau 476,700 484,200 490,600 499,400 507,400
HCMC 3,342,300 3,471,300 3,592,200 3,740,800 3,857,800
Mekong River Delta 8,644,300 8,682,700 8,664,600 8,653,300 8,684,100
Long An 714,300 713,300 718,700 723,000 728,000
Tien Giang 851,700 855,000 853,300 852,100 852,300
Ben Tre 652,700 649,500 644,100 639,800 640,200
Tra Vinh 500,800 503,500 505,800 509,100 510,500
Vinh Long 525,000 525,600 522,700 520,500 521,000
Dong Thap 843,100 847,000 833,000 835,900 838,000
An Giang 1,080,800 1,085,100 1,083,000 1,080,700 1,081,200
Kien Giang 830,200 838,900 838,200 836,300 843,100
Can Tho 589,800 594,400 597,300 598,900 600,900
Hau Giang 381,600 381,100 378,800 376,600 376,600
Soc Trang 648,700 654,200 653,800 650,500 654,300
Bac Lieu 423,200 429,400 434,500 429,500 435,200
Ca Mau 602,400 605,700 601,400 600,400 602,800
Source: Statistical Yearbook 2010
VIETNAM DEMOGRAPHIC50
MALE POPULATION BY PROVINCE IN VIETNAM 2000-2010
REGION/ PROVINCE 2006 2007 2008 2009 Prel.2010
TOTAL VIETNAM 40,999,000 41,447,300 41,956,100 42,523,400 42,990,700
Red River Delta 9,369,000 9,432,000 9,544,700 9,649,900 9,743,300
Ha Noi 1,596,600 1,618,300 3,124,900 3,180,000 3,235,200
Ha Tay 1,321,700 1,336,800
Vinh Phuc 577,400 581,400 492,100 494,200 498,000
Bac Ninh 486,800 491,400 498,000 503,900 509,600
Quang Ninh 561,900 568,500 577,900 585,000 593,400
Hai Duong 824,600 827,700 831,400 835,100 839,300
Hai Phong 884,300 892,900 903,100 912,600 921,600
Hung Yen 539,800 542,100 544,300 552,900 556,300
Thai Binh 858,900 857,200 859,300 860,800 862,500
Ha Nam 382,900 382,200 382,400 383,900 384,000
Nam Dinh 897,400 892,600 887,000 894,600 895,500
Ninh Binh 436,700 440,900 444,300 446,900 447,900
Northern Midlands and Mountain 5,419,500 5,469,300 5,459,100 5,517,900 5,572,500
Ha Giang 343,600 349,000 354,600 363,100 372,700
Cao Bang 248,800 249,700 250,600 253,700 254,500
Bac Kan 145,200 146,100 147,700 148,500 149,800
Tuyen Quang 354,400 356,300 357,500 363,300 365,100
Lao Cai 294,500 299,200 304,500 309,900 315,300
Yen Bai 360,500 363,700 367,700 370,700 373,100
Thai Nguyen 553,800 556,300 558,400 556,500 558,900
Lang Son 361,100 362,000 363,800 364,900 366,500
Bac Giang 762,900 765,800 771,900 771,800 773,900
Phu Tho 639,800 641,800 646,200 647,300 652,000
Dien Bien 227,100 233,800 240,500 245,500 252,400
Lai Chau 181,300 183,200 186,500 189,900 195,600
Son La 519,700 528,400 529,700 542,600 549,100
Hoa Binh 426,800 434,000 379,500 390,200 393,600
North and South Central Coast 9,177,700 9,206,900 9,269,000 9,323,100 9,367,500
Thanh Hoa 1,679,300 1,675,200 1,687,700 1,682,300 1,683,500
Nghe An 1,423,100 1,424,600 1,438,400 1,446,800 1,448,100
Ha Tinh 617,500 615,200 592,400 607,100 607,100
Quang Binh 415,700 417,700 421,500 423,300 424,900
Quang Tri 292,600 293,700 296,000 295,400 296,700
Thua Thien Hue 529,500 531,000 533,800 537,400 540,200
Da Nang 400,500 409,900 427,100 441,200 456,700
Quang Nam 683,400 684,600 689,000 693,300 695,400
Quang Ngai 594,200 596,100 598,500 600,000 600,900
VIETNAM DEMOGRAPHIC 51
Vietnam Pocket Reference Guide 2012 Nielsen
Binh Dinh 720,900 722,800 725,300 725,100 726,600
Phu Yen 420,000 422,000 427,100 431,600 434,700
Khanh Hoa 558,700 564,700 570,400 571,900 577,300
Ninh Thuan 272,700 274,900 278,400 282,000 285,200
Binh Thuan 569,600 574,500 583,400 585,700 590,200
Central Highlands 2,454,400 2,491,800 2,526,500 2,590,700 2,642,100
Kon Tum 199,200 205,000 209,500 218,700 228,200
Gia Lai 611,000 623,700 624,700 643,200 656,800
Dak Lak 852,700 855,800 866,000 876,300 885,600
Dak Nong 218,700 226,800 237,200 255,200 267,600
Lam Dong 572,800 580,500 589,100 597,300 603,900
South East 6,275,800 6,488,000 6,691,900 6,895,200 7,077,200
Binh Phuoc 417,000 427,000 436,000 444,300 453,600
Tay Ninh 515,000 518,000 525,000 531,000 533,900
Binh Duong 576,000 626,000 675,000 727,500 778,100
Dong Nai 1,148,000 1,177,000 1,209,000 1,238,000 1,268,300
Ba Ria - Vung Tau 479,000 486,000 493,000 499,100 504,600
TP.Ho Chi Minh 3,140,800 3,254,000 3,353,900 3,455,300 3,538,700
Mekong River Delta 8,302,600 8,359,300 8,464,900 8,546,600 8,588,100
Long An 690,900 704,600 709,500 713,300 718,200
Tien Giang 803,600 806,600 814,700 820,700 824,700
Ben Tre 616,600 615,300 615,500 616,300 616,500
Tra Vinh 492,900 493,700 495,000 494,100 495,400
Vinh Long 496,600 497,200 501,300 504,600 505,500
Dong Thap 803,700 807,500 829,500 830,700 832,500
An Giang 1,045,000 1,049,200 1,059,600 1,066,900 1,068,300
Kien Giang 807,600 816,000 834,100 852,200 860,400
Can Tho 570,700 577,600 583,600 589,700 596,200
Hau Giang 371,200 373,600 377,500 381,400 382,000
Soc Trang 616,900 622,100 631,300 642,700 646,500
Bac Lieu 400,600 406,400 413,000 427,300 432,600
Ca Mau 586,300 589,500 600,300 606,700 609,300
Source: Statistical Yearbook 2010
VIETNAM DEMOGRAPHIC52
2006 2007 2008 2009 2010
Total 3,584 4,229 4,236 3,747 5,050
By main purpose of journey
Tourism 2,069 2,606 2,613 2,241 3,110
Business 576 674 844 742 1,024
Visiting friend &relative 561 601 511 518 574
Others 378 349 268 247 342
By means of transport
Air ways 2,702 3,301 3,283 3,026 4,062
Water ways 224 225 152 66 51
Roads 657 704 801 656 938
Source: Statistical Yearbook 2010
NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 – 2010 (THOUS. VISITORS)
VIETNAM DEMOGRAPHIC 53
Vietnam Pocket Reference Guide 2012 Nielsen
Average amount per visitor Average amount per day visitor
Average Amount 1,771.8 506.2
By some provinces
Ha Noi 2,597.8 538.8
Hai Phong 1,576.5 461.3
Lao Cai 1,957.1 455.4
Lang Son 1,528.2 638.4
Quang Ninh 1,810.9 591.8
Thanh Hoa 1,234.6 379.6
Nghe An 1,524.7 375.3
Quang Binh 1,723.9 470.7
Quang Tri 828.3 234.3
Thua Thien Hue 2,114.4 408.0
Da Nang 3,438.4 601.0
Quang Nam 2,192.6 408.7
Binh Dinh 1,990.1 437.2
Khanh Hoa 2,306.4 444.4
Gia Lai 1,209.1 299.4
Lam Dong 1,840.9 496.6
Binh Thuan 1,748.1 609.7
Tay Ninh 1,020.0 295.7
TP.Ho Chi Minh 2,795.3 520.6
An Giang 911.5 307.7
Can Tho 1,437.3 440.9
Source: Statistical Yearbook 2004 - General Statistics Office
AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS. VND)
VIETNAM ECONOMY54
Month 2006 2007 2008 2009 2010
January 101.2 101.1 102.4 100.3 101.4
February 102.1 102.2 103.6 101.2 102.0
March 99.5 99.8 103.0 99.8 100.8
April 100.2 100.5 102.2 100.4 100.1
May 100.6 100.8 103.9 100.4 100.3
June 100.4 100.9 102.1 100.6 100.2
July 100.4 100.9 101.1 100.5 100.1
August 100.4 100.6 101.6 100.2 100.2
September 100.3 100.5 100.2 100.6 101.3
October 100.2 100.7 99.8 100.4 101.1
November 100.6 101.2 99.2 100.6 101.9
December 100.5 102.9 99.3 101.4 102.0
Monthly average index 100.5 101.0 101.5 100.5 100.9
December of report year compared with previous year
106.6 112.6 119.9 106.5 111.8
Source: Statistical Yearbook 2010
CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)
VIETNAM INDUSTRY STRUCTURE 55
Vietnam Pocket Reference Guide 2012 Nielsen
2005 2007 2008 2009 Prel.2010
Total 4,967 4,988.4 5,059.3 5,040.6 5,107.4
Agriculture, forestry and fishing 207.9 196.8 193.2 187.0 181.9
Mining and quarrying 101.3 98.9 98.1 94.4 93.5
Manufacturing 636.7 584.6 588.2 649.4 650.2
Electricity, gas, stream and air conditioning supply 70.0 87.6 90.4 92.4 91.0
Water supply, sewerage, waste management and remediation activities and remediation activities 25.9 30.1 31.1 31.7 32.1
Construction 488.8 427.7 422 437.8 437.9
Wholesale and retail trade; repair of motor vehicles and motorcycles 112.2 87.3 87.8 88.1 89.3
Transportation and storage 181.6 194.0 199.1 200.4 198.8
Accommodation and Food service activities 34.2 36.7 38.6 40.1 38.6
Information and communication 25.3 27.2 28.4 29.3 31.9
Financial, banking and insurance activities 72.7 84.0 80.5 76 77.1
Real estate activities 3.0 2.9 3.2 3.2 3.3
Professional, scientific and technical activities 64.2 67.4 71.2 72.1 71.7
Administrative and support service activities 25.0 25.1 26.6 27 27.4
Activities of Communist Party, socio-political organizations; public administration and defence; compulsory security
1,568.5 1,591.1 1,604 1,503.8 1,520.9
Education and training 1,070.1 1,165 1,205.2 1,213.8 1,256.3
Human health and social work activities 209 221.6 229 230.0 239.0
Arts, entertainment and recreation 24 26.9 28 29.6 32.0
Other service activities 46.6 33.4 34.5 34.7 34.9
AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS. PER)
Source: Statistical Yearbook 2010
VIETNAM INDUSTRY STRUCTURE56
2005 2006 2007 2008 2009
Whole country 991,049.4 1,203,749.1 1,469,272.3 1,903,128.1 2,298,086.6
Red river delta 194,722.3 248,606.8 321,840.5 415,468.1 489,664.1
Ha Noi 77,496.5 96,395.8 119,494.8
Ha Tay 13,432.7 15,966.8 19,160.1
Vinh Phuc 21,209.3 29,815.4 44,036.3 48,894.7 54,266.4
Bac Ninh 12,995.4 16,263.6 20,817.4 31,491.4 42,627.0
Hai Duong 11,706.9 14,590.3 20,385.7 26,056.8 32,309.9
Hai Phong 25,293.4 33,065.8 43,286.2 58,912.5 64,583.0
Hung yen 13,481.3 18,289.8 23,876.7 33,272.7 39,853.7
Thai Binh 5,485.2 7,002.5 9,235.0 12,895.6 16,177.2
Ha Nam 3,558.3 4,302.0 5,456.4 8,444.2 10,804.0
Nam Dinh 6,711.2 8,785.0 10,899.2 15,217.8 18,443.5
Ninh Binh 3,352.0 4,129.8 5,192.7 7,951.7 10,250.2
North East 43,477.1 54,045.3 72,927.3 105,246.9 120,768.8
Ha Giang 264.4 370.5 526.1 735.7 693.7
Cao Bang 571.7 733.9 941.1 1,317.8 1,301.6
Bac Kan 274.2 317.4 376.5 363.9 671.1
Tuyen Quang 660.0 815.8 1,102.7 1,414.4 2,023.9
Lao cai 801.5 1,482.9 1,916.2 4,063.7 4,055.2
Yen Bai 1,035.2 1,256.5 1,583.2 2,420.0 3,307.5
Thai Nguyen 7,154.6 8,370.1 11,987.5 17,002.2 17,938.6
Lang Son 667.6 890.2 933.1 1,431.9 1,836.8
Quang Ninh 21,135.1 27,280.4 37,987.5 54,551.8 64,853.8
Bac Giang 2,334.2 3,045.9 3,868.3 5,723.0 6,485.2
Phu Tho 8,578.5 9,481.7 11,705.1 16,222.5 17,601.4
North West 2,077.5 2,323.8 3,150.0 4,621.2 6,070.4
Dien Bien 117.3 486.1 588.2 837.4 1,049.4
Lai Chau 428.6 131.7 179.7 245.2 347.0
Son La 665.5 662.5 1,036.2 1,804.3 2,263.7
Hoa Binh 866.1 1,043.5 1,345.9 1,734.3 2,410.3
North Central Coast 23,409.3 26,812.2 31,731.3 43,223.8 50,526.1
Thanh Hoa 9,642.6 11,067.6 12,707.3 17,440.3 20,216.1
Nghe An 4,816.5 5,535.3 6,426.7 8,967.3 10,057.6
Ha Tinh 1,555.2 1,697.9 2,201.8 3,084.3 3,840.2
Quang Binh 2,199.4 2,507.0 2,993.7 4,249.3 4,708.5
Quang Tri 992.7 1,254.9 1,593.7 2,250.6 2,850.2
Thua Thien Hue 4,202.9 4,749.5 5,808.1 7,232.0 8,853.5
INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL. VND)
172,330.7 200,349.2
VIETNAM INDUSTRY STRUCTURE 57
Vietnam Pocket Reference Guide 2012 Nielsen
Cultivation Livestock Service
1990 61,817.50 49,604.00 10,283.20 1,930.30
1991 63,512.10 51,247.50 10,294.50 1,970.10
1992 68,820.30 55,132.60 11,651.00 2,036.70
1993 73,380.50 58,906.20 12,309.10 2,165.20
1994 76,998.30 61,660.00 12,999.00 2,339.30
1995 82,307.10 66,183.40 13,629.20 2,494.50
1996 87,647.90 70,778.80 14,347.20 2,521.90
1997 93,783.20 75,745.50 15,465.40 2,572.30
1998 99,096.20 80,291.70 16,204.20 2,600.30
1999 106,367.90 86,380.60 17,337.00 2,650.30
2000 112,088.20 90,858.20 18,481.90 2,748.10
2001 114,961.80 92,907.00 19,254.80 2,800.00
2002 122,116.90 98,060.70 21,166.60 2,889.60
2003 127,611.40 101,786.30 22,867.60 2,957.50
2004 132,840.40 106,422.50 23,391.00 3,026.90
2005 137054.9 107897.6 26050.5 3106.8
2006 142642.6 111613.0 27838.9 3190.6
2007 147764.7 115374.8 29114.1 3275.8
2008 158108.3 123391.2 31326.3 3390.8
2009 162593.1 124462.5 34627.5 3503.0
Prel.2010 169503.2 129382.7 36508.2 3612.3
OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY
Years Total
Of which
Bill. VND
VIETNAM INDUSTRY STRUCTURE58
1990 101.6 101.4 102.4 102.4
1991 102.7 103.3 100.1 102.1
1992 108.4 107.6 113.2 103.4
1993 106.6 106.8 105.6 106
1994 104.9 104.7 105.6 108.0
1995 106.9 107.3 104.8 106.6
1996 107 107 105.3 101
1997 107.0 107 107.8 102.0
1998 105.7 106.0 105 101.1
1999 107.3 107.6 107.0 101.9
2000 105.4 105.2 106.7 103.7
2001 102.6 102.3 104.2 101.9
2002 106.2 105.5 109.9 103.2
2003 104.5 103.8 108.1 102.3
2004 104.1 104.6 102.3 102.3
2005 103.2 101.4 111.4 102.6
2006 104.1 103.4 106.9 102.7
2007 103.6 103.4 104.6 102.7
2008 107 106.9 107.6 103.5
2009 102.8 100.9 110.5 103.3
Prel.2010 104.2 104.0 105.4 103.1
Source: Statistical Yearbook 2010
Index (Previous year =100) - %
VIETNAM INDUSTRY STRUCTURE 59
Vietnam Pocket Reference Guide 2012 Nielsen
1990 101.6 101.4 102.4 102.4
1991 102.7 103.3 100.1 102.1
1992 108.4 107.6 113.2 103.4
1993 106.6 106.8 105.6 106
1994 104.9 104.7 105.6 108.0
1995 106.9 107.3 104.8 106.6
1996 107 107 105.3 101
1997 107.0 107 107.8 102.0
1998 105.7 106.0 105 101.1
1999 107.3 107.6 107.0 101.9
2000 105.4 105.2 106.7 103.7
2001 102.6 102.3 104.2 101.9
2002 106.2 105.5 109.9 103.2
2003 104.5 103.8 108.1 102.3
2004 104.1 104.6 102.3 102.3
2005 103.2 101.4 111.4 102.6
2006 104.1 103.4 106.9 102.7
2007 103.6 103.4 104.6 102.7
2008 107 106.9 107.6 103.5
2009 102.8 100.9 110.5 103.3
Prel.2010 104.2 104.0 105.4 103.1
Source: Statistical Yearbook 2010
Index (Previous year =100) - %
VIETNAM OUT PUT AND TRADE60
Exports Imports Balance
1990 5,156 2,404 2,752 (348)
1991 4,425 2,087 2,338 (251)
1992 5,122 2,581 2,541 40
1993 6,909 2,985 3,924 (939)
1994 9,880 4,054 5,826 (1,772)
1995 13,604 5,449 8,155 (2,707)
1996 18,399 7,256 11,144 (3,888)
1997 20,777 9,185 11,592 (2,407)
1998 20,860 9,360 11,500 (2,139)
1999 23,284 11,541 11,742 (201)
2000 30,119 14,483 15,637 (1,154)
2001 31,247 15,029 16,218 (1,189)
2002 36,452 16,706 19,746 (3,040)
2003 45,405 20,149 25,256 (5,107)
2004 58,454 26,485 31,969 (5,484)
2005 69,208 32,447 36,761 (4,314)
2006 84717.3 39826.2 44891.1 (5,065)
2007 111326.1 48561.4 62764.7 (14,203)
2008 143398.9 62685.1 80713.8 (18,029)
2009 127045.1 57096.3 69948.8 (12,853)
Prel.2010 156993.1 72191.9 84801.2 (12,609)
EXPORTS AND IMPORTS OF GOOD
Year TotalOf which
Mill. USD
VIETNAM OUT PUT AND TRADE 61
Vietnam Pocket Reference Guide 2012 Nielsen
Trade Hotel, Restaurant
Trourism and Services
1990 19,031.2 16,747.4 2,283.8
1991 33,403.6 29,183.3 4,220.3
1992 51,214.5 44,778.3 6,436.2
1993 67,273.3 58,424.4 8,848.9
1994 93,490.0 74,091.0 11,656.0 7743
1995 121,160.0 94,863.0 16,957.0 9340
1996 145,874.0 117,547.0 18,950.0 9377
1997 161,899.7 131,770.4 20,523.5 9605.8
1998 185,598.1 153,780.6 21,587.7 10229.8
1999 200,923.7 166,989.0 21,672.1 12262.6
2000 220,410.6 183,864.7 23,506.2 13039.7
2001 245,315.0 200,011.0 30,535.0 14769
2002 280,884.0 221,569.7 35,783.8 23530.5
2003 333,809.3 262,832.6 39,382.3 31594.4
2004 398,524.5 314,618.0 45,654.4 38252.1
2005 480,293.5 373,879.4 58,429.3 47984.8
2006 596,207.1 463,144.1 71,314.9 61748.1
2007 746,159.4 574,814.4 90,101.1 81243.9
2008 1,007,213.5 781,957.1 113,983.2 111273.2
2009 1,238,145.0 983,281.0 139,897.3 114966.7
Prel.2010 1,541,800.0 1,220,708.2 170,816.1 150275.6
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL. VND)
TotalOf which
Bill.VND
VIETNAM OUT PUT AND TRADE62
1990 100.0 88.0 12.0
1991 100.0 87.4 12.6
1992 100.0 87.4 12.6
1993 100.0 86.8 13.2
1994 100.0 79.3 12.5 8.2
1995 100.0 78.3 14.0 7.7
1996 100.0 80.6 13.0 6.4
1997 100.0 81.4 12.7 5.9
1998 100.0 82.9 11.6 5.5
1999 100.0 83.1 10.8 6.1
2000 100.0 83.4 10.7 5.9
2001 100.0 81.5 12.5 6
2002 100.0 78.9 12.7 8.4
2003 100.0 78.7 11.8 9.5
2004 100.0 78.9 11.5 9.6
2005 100.0 77.8 12.2 10
2006 100.0 77.7 12.0 10.3
2007 100.0 77.0 12.1 10.9
2008 100.0 77.6 11.3 11.1
2009 100.0 79.4 11.3 9.3
Prel.2010 100.0 79.2 11.1 9.7
Source: Statistical Yearbook 2010
Structure(%)
VIETNAM OUT PUT AND TRADE 63
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State Son-sate Foreign- Invested sector
1990 19,031.2 5,788.7 13,242.5
1991 33,403.6 9,000.8 24,402.8
1992 51,214.5 12,370.6 38,843.9
1993 67,273.3 14,650.0 52,623.3
1994 93,490.0 21,566.0 71,478.0 446.0
1995 121,160.0 27,367.0 93,193.0 600.0
1996 145,874.0 31,123.0 112,960.0 1,791.0
1997 161,899.7 32,369.2 127,332.4 2,198.1
1998 185,598.1 36,083.8 147,128.3 2,386.0
1999 200,923.7 37,292.6 160,999.6 2,631.5
2000 220,410.6 39,205.7 177,743.9 3,461.0
2001 245,315.0 40,956.0 200,363.0 3,996.0
2002 280,884.0 45,525.4 224,436.4 10,922.2
2003 333,809.3 52,381.8 267,724.8 13,702.7
2004 398,524.5 59,818.2 323,586.1 15,120.2
2005 480,293.5 62,175.6 399,870.7 18,247.2
2006 596,207.1 75,314.0 498,610.1 22,283.0
2007 746,159.4 79,673.0 638,842.4 27,644.0
2008 1,007,213.5 98,351.2 874,824.5 34,037.9
2009 1,238,145.0 162,599.6 1,042,425.6 33,119.9
Prel.2010 1,541,800.0 215,110.9 1,279,200.1 47,489.0
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
Years TotalOf which
Bill.VND
VIETNAM OUT PUT AND TRADE64
1990 100.0 30.4 69.6
1991 100.0 26.9 73.1
1992 100.0 24.2 75.8
1993 100.0 21.8 78.2
1994 100.0 23.1 76.4 0.5
1995 100.0 22.6 76.9 0.5
1996 100.0 21.3 77.5 1.2
1997 100.0 20.0 78.6 1.4
1998 100.0 19.4 79.3 1.3
1999 100.0 18.6 80.1 1.3
2000 100.0 17.8 80.6 1.6
2001 100.0 16.7 81.7 1.6
2002 100.0 16.2 79.9 3.9
2003 100.0 15.7 80.2 4.1
2004 100.0 15.0 81.2 3.8
2005 100.0 12.9 83.3 3.8
2006 100.0 12.7 83.6 3.7
2007 100.0 10.7 85.6 3.7
2008 100.0 9.8 86.8 3.4
2009 100.0 13.1 84.2 2.7
Prel.2010 100.0 13.9 83.0 3.1
Source: Statistical Yearbook 2010
Structure(%)
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Region/ Province 2006 2007 2008 2009 Prel.2010
TOTAL VIETNAM 596,207.10 746,159.40 1,007,213.50 1,238,145.00 1,541,800.00
Red River Delta 136,853.80 171,585.00 237,424.50 282,715.70 357,475.40
Ha Noi 55,817.70 67,987.90
Ha Tay 18,850.10 24,509.10
Vinh Phuc 4,914.80 7,291.60 9,997.40 11,896.30 15,833.10
Bac Ninh 5,050.10 6,680.40 9,888.20 13,520.80 16,155.10
Quang Ninh 11,782.60 14,087.40 18,557.70 20,486.40 25,448.80
Hai Duong 5,371.00 6,532.00 8,690.70 9,757.50 12,257.10
Hai Phong 13,737.90 17,740.40 22,493.50 27,496.20 33,831.90
Hung Yen 4,226.40 5,271.70 6,645.50 7,919.10 9,707.30
Thai Binh 5,337.40 6,695.60 8,835.50 10,995.90 13,782.20
Ha Nam 3,174.10 4,037.50 4,452.60 5,786.70 6,937.40
Nam Dinh 5,051.50 6,103.00 7,906.30 9,406.30 11,575.10
Ninh Binh 3,540.20 4,648.40 6,645.10 8,232.70 9,984.40
Northern Midlands and Mountain 29,803.00 38,015.80 50,541.00 62,460.70 75,530.50
Ha Giang 1,090.20 1,347.20 1,788.20 2,101.90 2,377.60
Cao Bang 1,465.60 1,868.40 2,374.90 3,288.10 3,830.10
Bac Kan 750.20 936.60 1,202.20 1,528.00 1,714.20
Tuyen Quang 2,491.60 2,908.60 3,601.50 4,493.20 5,969.00
Lao Cai 2,058.40 2,639.20 3,581.00 4,415.90 5,529.50
Yen Bai 1,851.30 2,390.90 3,253.00 4,021.40 5,246.80
Thai Nguyen 3,980.30 5,018.70 6,379.30 7,642.80 9,264.70
Lang Son 3,171.30 4,081.90 5,984.70 7,403.80 8,578.00
Bac Giang 3,194.50 3,881.40 4,714.90 5,996.20 6,868.80
Phu Tho 3,799.30 4,898.30 6,997.50 8,146.40 9,651.80
Dien Bien 1,138.10 1,428.40 1,921.70 2,386.20 3,063.20
Lai Chau 481.80 683.40 885.60 1,135.40 1,324.10
Son La 2,662.40 3,654.00 5,072.90 6,314.50 7,688.00
Hoa Binh 1,668.00 2,278.70 2,783.60 3,586.90 4,424.70
North and South Central Coast 95,477.00 119,845.00 156,810.40 194,926.10 237,520.90
Thanh Hoa 8,873.80 10,638.30 14,301.70 17,780.00 22,378.60
Nghe An 9,218.10 12,491.10 16,155.70 19,914.10 24,853.70
Ha Tinh 4,642.10 5,755.80 8,985.30 11,471.90 14,330.60
Quang Binh 3,566.90 4,280.90 6,024.60 7,273.60 8,616.70
Quang Tri 3,604.70 4,568.80 5,685.70 7,311.10 9,317.90
Thua Thien Hue 6,750.30 7,980.40 9,275.00 10,960.60 14,364.30
Da Nang 11,029.90 14,817.90 18,435.20 26,867.00 30,145.80
201,963.00
RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL.VND)
133,312.00 157,217.80
VIETNAM OUT PUT AND TRADE66
Quang Nam 4,723.90 6,208.50 8,956.20 11,154.60 13,952.10
Quang Ngai 6,530.00 8,286.70 10,713.10 13,400.00 16,870.80
Binh Dinh 9,640.50 11,772.20 15,835.60 18,797.30 22,229.00
Phu Yen 3,779.20 4,499.70 6,151.40 7,495.40 9,161.00
Khanh Hoa 12,163.80 15,459.20 20,039.30 23,390.10 28,864.30
Ninh Thuan 2,651.60 3,260.50 4,223.20 5,106.90 6,279.80
Binh Thuan 8,302.20 9,825.00 12,028.40 14,004.50 16,156.30
Central Highlands 21,681.00 27,870.10 40,170.90 52,575.20 66,615.30
Kon Tum 1,252.40 1,566.20 2,188.60 2,790.60 3,584.00
Gia Lai 4,661.50 6,079.80 8,229.90 10,069.50 12,519.70
Dak Lak 6,712.50 8,395.70 13,271.40 19,115.80 25,541.20
Dak Nong 1,798.50 2,583.00 3,344.50 4,184.60 4,758.50
Lam Dong 7,256.10 9,245.40 13,136.50 16,414.70 20,211.90
South East 196,027.90 244,059.10 336,668.20 420,436.30 527,170.00
Binh Phuoc 4,570.40 5,692.80 7,834.10 9,380.80 12,025.90
Tay Ninh 11,259.30 13,465.30 19,111.40 22,286.40 30,317.20
Binh Duong 13,771.00 18,126.30 26,344.40 33,699.90 43,211.10
Dong Nai 21,158.50 26,116.80 37,720.80 45,230.50 56,029.20
Ba Ria - Vung Tau 8,762.40 12,723.70 14,050.50 18,808.60 21,187.30
TP.Ho Chi Minh 136,506.30 167,934.20 231,607.00 291,030.10 364,399.30
Mekong River Delta 116,364.40 144,784.50 185,598.50 225,030.00 277,487.90
Long An 7,135.10 9,038.80 11,579.50 14,077.10 17,399.70
Tien Giang 10,505.80 13,002.30 15,413.60 18,060.10 22,520.80
Ben Tre 6,460.10 8,261.60 10,878.20 12,587.00 14,990.50
Tra Vinh 4,950.90 5,669.20 6,798.80 7,549.70 8,289.90
Vinh Long 6,880.80 8,763.10 11,361.60 13,784.40 16,949.70
Dong Thap 9,256.70 12,781.90 16,891.00 21,678.20 26,188.20
An Giang 19,227.80 23,665.70 28,396.20 32,135.00 40,012.30
Kien Giang 12,342.60 15,582.70 19,546.30 22,567.20 27,711.10
Can Tho 12,887.10 14,918.60 20,520.60 27,173.70 32,587.10
Hau Giang 3,944.10 4,890.30 6,961.80 9,389.80 11,745.40
Soc Trang 7,018.10 9,090.40 12,337.00 15,608.10 21,300.10
Bac Lieu 6,125.70 7,154.00 9,448.60 11,600.00 14,063.80
Ca Mau 9,629.60 11,965.90 15,465.30 18,819.70 23,729.30
Source: Statistical Yearbook 2010
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2006 2007 2008 2009 2010
Administrative units (Units)
Urban district 19 19 19 19 19
Rural district 5 5 5 5 5
Ward 259 322 322 322 322
Town under rural district government 5 5 5 5 5
Commune 58 58 58 58 58
Population (Thous. pers.) 6,424.5 6,650,942.0 6,810,461.0 7,165.2 7,396,446.0
By sex
Male 3,081.8 3,184,175.0 3,262,901.0 3,445.7 3,531,557.0
Female 3,342.7 3,466,767.0 3,547,560.0 3,719.5 3,864,889.0
By residence
Urban 5,463.5 5,640,288.0 5,789,904.0 5,964.0 6,060,202.0
Rural 961.0 1,010,654.0 1,020,557.0 1,201.2 1,336,244.0
Population density (Person/km2) labour 3,067.0 3,175.0 3,251.0 3,420.3 3,530.0
Labour in state sector (Thous. Pers) 404.0 426.0 435.6 437.2 392.2
Agriculture, forestry and fishing 2.1 2.2 2.3 2.2 2.1
Industry and construction 193.4 198.1 202.5 203.4 147.1
Services 208.5 225.7 230.8 231.6 243.0
Average monthly income per labourin local state sector (Thous. VND)
2,186.7 2,415.20 2,658.0 2,774.5 2,974.3
GDP
GDP at current price (Bill VND) 191.011 229,197.0 287,153.0 334,190.0 418,053.0
By domestic economic sector 148,881.0 182,948.0 223,159.0 255,947.0 325,663.3
By foreign invested sector 39,391.0 51,494.0 63,994.0 78,243.0 92,389.7
GDP at constant 1994 prices (Bill VND) 99,627.0 112,189.0 124,303.0 135,063.0 150,943.0
By domestic economic sector 80,759.0 90,246.0 98,691.0 106,288.0 117,722.0
By foreign invested sector 18,868.0 22,012.0 25,612.0 28,775.0 33,221.0
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 79.3 77.5 77.7 76.7 77.9
By foreign invested sector 20.7 22.5 22.3 23.3 22.1
Index of GDP at constant 1994 prices (%) 112.2 112.6 110.7 108.8 111,8
By domestic economic sector 111.8 109.9 109.1 105.1 108.4
By foreign invested sector 110.9 119.1 116.4 112.3 115.5
Postal service and telecommunication
Number of telephone (piece) 2,279,000 2,385,700 2,436,100 2,458,300 1,804,700
Turnover of postal service (mill VND) 4,311,300 4,279,800.0 4,551,600.0 4,997,000.0 5,623,900.0
Trade
Retail sales of domestic sector (Bill VND) 134,963 185,748.0 234,079.0 280,894.0 372,152.0
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
KEY STATISTICS IN HCMC 2006-2010
STATISTICS BY KEY CITIES68
2006 2007 2008 2009 2010
Administrative units (Units)
Urban district 9 9 9 10 10
Rural district 5 5 18 19 19
Ward 125 128 143 154 154
Town under rural district government 5 6 22 22 22
Commune 99 98 412 401 404
Population (Thous. pers.) 3,083 3,150 6,382 6,472 6,562
By sex
Male 1,545.3 1,576.2 3,124.9 3,187.6 3,235.2
Female 1,537.6 1,573.6 3,256.9 3,284.6 3,326.7
By residence
Urban 1,999.7 2,056.8 2,596.4 2,641.6 2,709.9
Rural 1,083.1 1,093.0 3,785.6 3,830.6 3,852.0
Population density (Person/km2) labour 3,344.0 3,416.0 1,826.0 1,955.0 1,962.0
Labour in state sector (Thous. Pers) 467.3 468.5 592.2 595.8
Agriculture, forestry and fishing 2.5 2.1 7.1 7.1
Industry and construction 237.0 227.9 201.0 198.5
Services 227.8 238.5 384.1 390.1
Average monthly income per labourin local state sector (Thous. VND) 980.2 1,416.5 2,202.3 2,751.7 3,125.8
GDP
GDP at current price (Bill VND) 110,736.0 137,935.0 178,605.0 205,890.0 228,537.9
By domestic economic sector 91,579.0 114,785.0 148,893.0 171,539.0
By foreign invested sector 19,157.0 23,150.0 29,712.0 34,351.0
GDP at constant 1994 prices (Bill VND) 49,521.0 55,704.0 61,635.0 65,747.0
By domestic economic sector 41,753.0 46,108.0 50,906.0 54,209.0
By foreign invested sector 7,768.0 9,596.0 10,729.0 11,538.0
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0
By domestic economic sector 82.7 83.2 83.4 83.3
By foreign invested sector 17.3 16.8 16.6 16.7
Index of GDP at constant 1994 prices (%) 112.2 112.5 110.7 106.7
By domestic economic sector 111.6 110.5 110.4 106.5
By foreign invested sector 122.0 123.5 111.8 107.5
Postal service and telecommunication
Number of telephone (piece) 1,350,000 1,380,000 2,276,200 2,496,700 1,841,800
Turnover of postal service (mill VND) 3,312,400 3,725,500 3,798,000 3,900,000 5,171,400
Trade
Retail sales of domestic sector (Bill VND) 83,360 103,458 133,312 157,494 201,963
KEY STATISTICS IN HANOI 2006-2010
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
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2006 2007 2008 2009 2010
Administrative units (Units)
Urban district 4 4 4 5 5
Rural district 4 4 4 4 4
Ward 30 33 33 44 44
Town under rural district government 4 6 6 5 5
Commune 33 32 32 36 36
Population (Thous. pers.) 1,135.2 1,159.0 1,180.9 1,189.6 1,197.1
By sex
Male 558.2 571.2 583.6 590.7 596.2
Female 577.0 587.8 597.3 598.9 600.9
By residence
Urban 569.9 601.5 615.5 783.1 798.5
Rural 565.3 557.5 565.4 406.5 398.6
Population density (Person/km2) labour 816.5 827.0 842.8 849.0 854.0
Labour in state sector (Thous. Pers) 509.6 520.7 530.8 656.0 680.7
Agriculture, forestry and fishing 260.5 262.0 263.2 265.1 235.7
Industry and construction 86.1 91.1 95.6 98.9 116.8
Services 163.0 167.6 172.0 292.1 202.5
Average monthly income per labour in local state sector (Thous. VND) 1,169.6 - 2,070.4 2,284.9 3,027.1
GDP
GDP at current price (Bill VND) 17,974.300 22,484.1 31,958.2 37,202.4
By domestic economic sector 17,600.4 21,335.9 31,222.1 36,417.9
By foreign invested sector 373.9 399.2 736.1 784.6
GDP at constant 1994 prices (Bill VND) 9,928.9 11,544.7 13,292.7 15,029.4 17,289.0
By domestic economic sector 9,725.9 11,306.8 12,994.8 14,722.4
By foreign invested sector 203.0 237.9 297.9 307.1
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0 100.0
By domestic economic sector 94.8 94.9 94.4 94.7
By foreign invested sector 5.2 5.1 5.7 5.3
Index of GDP at constant 1994 prices (%) 116.2 116.3 115.1 113.1
By domestic economic sector 115.0 115.7 114.8 113.3
By foreign invested sector 108.8 117.2 125.2 103.1
Postal service and telecommunication
Number of telephone (piece) 501,716 1,101,987.0 1,817,000 2,224,000.0 2,088
Turnover of postal service (mill VND) 429,500 843,300 955,300 1,003,700
Trade
Retail sales of domestic sector (Bill VND) 12,988,178 15,968,184.0 16,195,400 17,111,800
KEY STATISTICS IN CANTHO 2006-2010
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
STATISTICS BY KEY CITIES70
2006 2007 2008 2009 2010
Administrative units (Units)
Urban district 5 6 6 6 6
Rural district 2 2 2 2 2
Ward 33 45 45 45 45
Commune 14 11 11 11 11
Population (Thous. pers.) 792.6 806.7 868.8 890.5 926.0
By sex
Male 385.3 393.3 427.1 439.2 456.7
Female 407.3 413.4 441.7 451.3 469.3
By residence
Urban 686.7 699.8 747.9 773.5 805.2
Rural 105.5 106.9 120.9 117.0 120.8
Population density (Person/km2) labour 631.0 642.0 640.6 656.6 722.0
Labour in state sector (Thous. Pers) 365.1 374.7 374.9 383.2
Agriculture, forestry and fishing 47.3 37.8 37.8 38.7
Industry and construction 114.1 118.9 119.0 121.6
Services 203.7 218.0 218.1 222.9
Average monthly income per labour in local state sector (Thous. VND) - - 1,727.1 2,315.2 2,315.6
GDP
GDP at current price (Bill VND) 12,865.1 15,284.0 20,818.7 22,115.7
By domestic economic sector 12,153.1 14,472.3 19,956.4 21,200.2
By foreign invested sector 711.9 811.7 862.3 915.6
GDP at constant 1994 prices (Bill VND) 6,776.1 7,545.4 8,302.1 10,274.0
By domestic economic sector 6,285.0 6,992.0 7,656.4 9,520.4
By foreign invested sector 491.1 553.5 645.7 753.6
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0
By domestic economic sector 92.8 92.7 92.2 92.1
By foreign invested sector 7.2 7.3 7.8 7.9
Index of GDP at constant 1994 prices (%) 109.0 111.3 110.5 106.3
By domestic economic sector 121.5 106.4 101.6 101.4
By foreign invested sector 100.9 110.2 119.3 119.1
Postal service and telecommunication
Number of telephone (piece) 888,615 1,550,715 2,860,066 2,903,300
Number of postal service (mill VND) 1,314,000 2,766,000 3,315,000 3,481,000
Trade
Retail sales of domestic sector (Bill VND) 30,214.0 41,649.0 47,910.0 50,894.0
KEY STATISTICS IN DANANG 2006-2010
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
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2006 2007 2008 2009 2010
Administrative units (Units)
Urban district 5 7 7 7 7
Rural district 8 8 8 8 8
Town 1
Ward 57 70 70 70 70
Town under rural district government 9 10 10 10 10
Commune 152 143 143 143 148
Population (Thous. pers.) 1,807.5 1,827.7 1,824.1 1,841.7 1,857.8
By sex
Male 893.4 882.0 903.1 913.2 921.6
Female 914.1 945.7 921.0 928.5 936.2
By residence
Urban 731.1 740.7 815.9 849.1 858.8
Rural 1,076.4 1,087.0 1,008.2 992.6 999.0
Population density (Person/km2) labour 1,188.0 1,202.0 1,212.0 1,223.0 1,221.0
Labour in state sector (Thous. Pers) 964.3 972.5 970.6 979.9
Agriculture, forestry and fishing 351.4 315.5 314.9 317.9
Industry and construction 250.4 270.6 270.1 272.6
Services 362.0 386.4 385.6 389.4
Average monthly income per labour in local state sector (Thous. VND) - - 2,292.6 2,381.4 2,785.2
GDP
GDP at current price (Bill VND) 25,548.8 31,265.1 34,751.2 38,625.9
By domestic economic sector 21,766.0 26,385.1 29,327.0 32,597.0
By foreign invested sector 3,782.8 4,880.0 5,424.1 6,028.9
GDP at constant 1994 prices (Bill VND) 15,801.4 17,827.4 20,133.2 21,633.0
By domestic economic sector 12,992.0 14,650.9 16,245.8 17,478.4
By foreign invested sector 2,809.4 3,176.5 3,887.4 4,154.6
Structure of GDP at current price (%) 100.0 100.0 100.0 100.0
By domestic economic sector 82.2 82.2 80.7 80.8
By foreign invested sector 17.8 17.8 19.3 19.2
Index of GDP at constant 1994 prices (%) 112.5 112.8 110.3 111.2
By domestic economic sector 101.7 101.6 110.1 109.2
By foreign invested sector 114.9 113.1 111.9 119.1
Postal service and telecommunication
Number of telephone (piece) 360,000 491,100 598,200 572,700 452,200
Turnover of postal service (mill VND) 571,100 564,500 787,600 858,200
Trade
Retail sales of domestic sector (Bill VND) 13,738 17,087 24,310 27,469
KEY STATISTICS IN HAIPHONG 2006-2010
Source: Socio - Economic Statistical Data of 64 Provinces and Cities
HEALTH AND LIVING STANDARDS72
2006 2007 2008 2009 2010
TOTAL 13,232 13,438 13,460 13,450 13,467
Hospital 903 956 974 1,002 1,030
Regional polyclinic 847 829 781 682 622
Sanatorium and rehabilitation hospital 51 51 40 43 44
Medical service units in communes, precincts 10,672 10,851 10,917 10,979 11,028
Medical service units in offices, enterprises
710 710 710 710 710
Others 49 41 38 34 33
TOTAL 99.9 101.6 100.2 99.9 100.1
Hospital 102.8 105.9 101.9 102.9 102.8
Regional polyclinic 96.3 97.9 94.2 87.3 91.2
Sanatorium and rehabilitation hospital 96.2 100.0 78.4 107.5 102.3
Medical service units in communes, precincts 100.6 101.7 100.6 100.6 100.4
Medical service units in offices, enterprises 92.3 100.0 100.0 100.0 100.0
Others 98.0 83.7 92.7 89.5 97.1
Source: Statistical Yearbook 2010– Excluding private establishments.
NUMBER OF HEALTH ESTABLISHMENT
HEALTH AND LIVING STANDARDS 73
Vietnam Pocket Reference Guide 2012 Nielsen
Total Hospital Regional polyclinic
Sanatorium and rehabilitation
hospital
Medical service unit
WHOLE COUNTRY 12,667 966 609 33 11,028
Red River Delta 2,750 210 68 8 2,453
Ha Noi
Ha Tay
Vinh Phuc 161 14 8 1 138
Bac Ninh 139 11 1 126
Quang Ninh 217 19 10 1 186
Hai Duong 293 21 5 1 265
Hai Phong 251 24 2 1 224
Hung Yen 178 16 162
Thai Binh 309 21 1 286
Ha Nam 131 12 2 116
Nam Dinh 248 18 1 229
Ninh Binh 173 14 12 1 146
Northern Midlands and Mountain 2,941 192 220 7 2,516
Ha Giang 210 15 20 175
Cao Bang 235 16 20 199
Bac Kan 133 9 2 122
Tuyen Quang 167 12 13 1 141
Lao Cai 214 13 36 1 164
Yen Bai 214 14 19 180
Thai Nguyen 212 15 13 1 180
Lang Son 262 14 21 1 226
Bac Giang 251 16 4 1 230
Phu Tho 293 17 1 275
Dien Bien 143 12 18 112
Lai Chau 122 10 14 98
Son La 241 15 18 1 206
Hoa Binh 244 14 22 208
North and South Central Coast 3,290 224 141 11 2,908
Thanh Hoa 688 36 13 1 637
Nghe An 527 25 22 1 479
Ha Tinh 293 17 13 1 262
Quang Binh 173 8 5 1 159
NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2010BY PROVINCE (UNIT)
650 40 29 575
HEALTH AND LIVING STANDARDS74
Quang Tri 159 11 6 1 141
Thua Thien Hue 181 13 14 1 152
Da Nang 69 12 1 56
Quang Nam 274 24 9 241
Quang Ngai 207 18 8 181
Binh Dinh 183 17 6 1 159
Phu Yen 135 11 13 1 109
Khanh Hoa 169 12 15 1 140
Ninh Thuan 82 7 7 1 65
Binh Thuan 150 13 10 127
Central Highlands 844 72 45 2 721
Kon Tum 120 9 12 1 97
Gia Lai 252 20 10 222
Dak Lak 207 21 1 184
Dak Nong 78 8 70
Lam Dong 187 14 22 1 148
South East 1,031 114 43 3 868
Binh Phuoc 128 9 8 110
Tay Ninh 109 12 4 1 92
Binh Duong 112 10 9 1 91
Dong Nai 201 17 13 171
Ba Ria - Vung Tau 98 10 6 82
TP.Ho Chi Minh 383 56 3 1 322
Mekong River Delta 1,811 154 92 2 1,562
Long An 211 16 5 190
Tien Giang 191 11 11 169
Ben Tre 183 11 8 164
Tra Vinh 113 9 15 89
Vinh Long 117 9 6 102
Dong Thap 162 15 1 146
An Giang 182 15 11 156
Kien Giang 156 13 15 128
Can Tho 99 17 1 81
Hau Giang 86 8 8 70
Soc Trang 123 11 3 109
Bac Lieu 74 7 2 64
Ca Mau 114 12 7 1 94
Ca Mau 118 11 9 1 97
Source: Statistical Yearbook 2009 – Excluding private establishments
HEALTH AND LIVING STANDARDS 75
Vietnam Pocket Reference Guide 2012 Nielsen
2006 2007 2008 2009 2010
TOTAL 198.4 210.8 219.8 232.9 246.3
Hospital 131.5 142.8 151.8 163.9 176.6
Regional polyclinic 9.3 9.2 8.7 8.1 7.7
Sanatorium and rehabilitation hospital 4.4 4.4 4.3 4.9 5.0
Medical service units in communes, precincts 46.1 47.3 48.0 49.4 50.3
Medical service units in offices, enterprises 5.0 5.0 5.0 5.0 5.0
Others 2.2 2.1 2.0 1.6 1.7
Bed per 10000inhabitant (Bed) 23.8 18.8 19.6 20.7 22.0
TOTAL 100.6 100.6 104.2 106.0 105.7
Hospital 103.5 108.6 106.3 108.0 107.7
Regional polyclinic 100.4 98.9 94.4 93.2 94.7
Sanatorium and rehabilitation hospital 57.1 101.1 97.8 111.8 103.4
Medical service units in communes, precincts 100.6 102.6 101.5 102.9 101.8
Medical service units in offices, enterprises 92.0 100.0 100.0 100.0 100.0
Others 107.5 97.0 95.2 80.0 106.3
Bed per 10000inhabitant (Bed) 99.5 106.2 104.3 105.6 106.3
Index (Previous year = 100) - %
Source: Statistical Yearbook 2010 – Excluding private establishments.
NUMBER OF PATIENT BEDS
HEALTH AND LIVING STANDARDS76
2006 2007 2008 2009 2010
Medical staff
Doctors 52.8 54.8 57.3 60.8 61.4
Assistant physicians 48.8 48.8 49.8 51.8 52.2
Nurses 55.4 60.3 65.1 71.5 82.3
Midwives 19.0 20.8 23.0 25.0 26.8
Doctors per 10000inhabitant (Pers.) 6.3 6.5 6.7 7.1 7.1
Pharmaceutical staff
Pharmacists of high degree 5.5 5.7 5.8 5.7 5.6
Pharmacists of middle degree 10.8 12.4 13.9 15.9 17.9
Assistant Pharmacists 7.9 8.5 8.6 8.1 7.2
Medical staff
Doctors 102.6 103.8 104.6 106.1 101.0
Assistant physicians 98.4 100.0 102.0 104.1 100.8
Nurses 107.5 108.9 107.9 109.9 115.2
Midwives 105.1 109.4 110.5 109.0 107.0
Doctors per 10000inhabitant 101.6 103.2 103.1 106.0 100.0
Pharmaceutical staff
Pharmacists of high degree 98.4 103.8 102.1 98.1 98.4
Pharmacists of middle degree 113.3 114.7 112.2 113.9 112.6
Assistant Pharmacists 97.0 108.4 100.6 94.3 88.5
Source: Statistical Yearbook 2010 – Excluding private establishments.
NUMBER OF HEALTH STAFFS
HEALTH AND LIVING STANDARDS 77
Vietnam Pocket Reference Guide 2012 Nielsen
2004 2006 2008 2010
Whole Country 484.0 636.0 995.0 1,387.2
By Residence
Urban 815.0 1,058.0 1,605.0 2,129.7
Rural 378.0 506.0 762.0 1,070.5
By Region
Red River Delta 498.0 666.0 1,065.0 1,580.8
North East - North West 327.0 442.0 657.0 904.7
North-South Central Coast 361.0 476.0 728.0 1,018.1
Central Highlands 390.0 522.0 795.0 1,088.1
South East 893.0 1,146.0 1,773.0 2,304.3
Mekong River Delta 471.0 628.0 940.0 1,247.2
MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY
RESIDENCE AND BY REGION (THOUS. VNDS)
Source: Statistical Yearbook 2010
1999 2002 2004 2006
Whole Country 221.1 269.1 359.7 460.0
By Residence
Urban 373.4 460.8 595.4 738.0
Rural 175.0 211.1 283.5 359.0
By Region
Red River Delta 227.0 271.2 373.5 479.0
North East 220.2 293.8
North West 179.0 233.2
North Central Coast 162.3 192.8 252.7
South Central Coast 197.5 247.6 330.8
Central Highlands 251.1 201.8 295.3 391.0
South East 385.1 447.6 577.0 785.0
Mekong River Delta 245.8 258.4 335.1 435.0
175.8
Source: Statistical Yearbook 2009
MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.VNDS)
336.0
362.0
HEALTH AND LIVING STANDARDS78
2002 2004 2006 2008
Whole Country
28.9 19.5 16.0 14.5
Urban 6.6 3.6 3.9 3.3
Rural 35.6 25.0 20.4 18.7
By Region
Red River Delta 21.5 11.8 8.9 8.0
areas 47.9 38.3 32.3 31.6
areas 35.7 25.9 22.3 18.4
Central Highlands 51.8 33.1 28.6 24.1
South East 8.2 3.6 3.8 2.3
Mekong River Delta 23.4 15.9 10.3 12.3
GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%)
Source: Statistical Yearbook 2010
HEALTH AND LIVING STANDARDS 79
Vietnam Pocket Reference Guide 2012 Nielsen
2006 2007 2008 2009 Prel.2010
Whole Country 1,565.3 1,876.0 2,159.0 2,592.9 2,867.1
Red River Delta 1,515.6 1,837.4 2,013.5 2,668.6 2,742.8
Ha Noi 1,759.0 2,082.2 2,202.3 2,751.7 3,125.8
Ha Tay 1,114.0 1,640.0
Vinh Phuc 1,415.5 1,735.8 1,949.6 2,032.8 2,299.9
Bac Ninh 1,481.7 1,785.3 2,145.0 2,474.0 2,823.5
Quang Ninh 1,541.4 1,887.1 1,913.4 2,108.8 2,335.7
Hai Duong 1,458.7 1,562.7 1,770.7 2,068.0 2,301.8
Hai Phong 1,398.3 1,775.2 2,292.6 2,381.4 2,785.2
Hung Yen 1,247.4 1,500.6 1,801.4 2,094.1 2,391.7
Thai Binh 1,625.7 2,023.0 2,142.6 2,880.8 3,004.7
Ha Nam 1,533.1 1,719.6 1,744.8 2,312.2 2,472.6
Nam Dinh 1,454.7 1,681.9 1,809.5 2,021.1 2,583.2
Ninh Binh 1,531.5 1,881.6 2,174.9 2,843.9 3,288.5
Northern Midlands and Mountain 1,492.9 1,786.9 2,109.4 2,573.0 2,983.2
Ha Giang 1,494.8 1,682.6 2,256.9 2,799.5 3,054.1
Cao Bang 1,690.1 2,165.0 2,392.5 2,988.2 3,209.6
Bac Kan 1,135.0 1,901.4 2,003.1 2,061.7 2,277.1
Tuyen Quang 1,480.4 1,973.4 2,103.5 2,404.8 2,716.0
Lao Cai 1,547.8 1,884.3 2,292.6 2,633.1 3,137.6
Yen Bai 1,261.0 1,407.2 1,708.3 1,946.6 2,356.3
Thai Nguyen 1,505.7 1,928.2 2,051.6 2,478.2 2,527.9
Lang Son 1,503.9 1,704.1 2,338.6 2,756.3 3,117.7
Bac Giang 1,425.6 1,773.6 1,931.8 2,577.3 2,843.8
Phu Tho 1,469.0 1,605.8 1,650.3 1,915.1 3,094.7
Dien Bien 1,883.5 2,376.9 2,659.0 3,180.0 3,386.8
Lai Chau 1,568.6 1,915.4 2,156.5 2,637.4 2,838.4
Son La 1,508.2 1,944.3 2,279.2 3,340.9 3,783.0
Hoa Binh 1,315.5 1,451.5 1,901.7 2,081.9 2,785.7
North and South Central Coast 1,433.1 1,769.2 2,078.9 2,440.8 2,763.5
Thanh Hoa 1,475.3 1,752.5 2,058.2 2,395.6 2,784.8
Nghe An 1,159.6 1,645.4 1,962.5 2,234.7 2,577.1
Ha Tinh 1,394.2 1,632.3 1,708.5 2,259.7 2,515.7
Quang Binh 1,267.8 1,501.5 2,076.1 2,376.2 2,708.1
MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS. VNDS)
HEALTH AND LIVING STANDARDS80
Quang Tri 1,418.1 1,787.1 1,983.7 2,364.8 2,822.8
Thua Thien Hue 1,624.0 1,994.1 2,040.0 2,606.2 2,975.9
Da Nang 1,437.7 1,567.1 1,727.1 2,315.2 2,315.6
Quang Nam 1,435.9 1,710.9 2,166.9 2,432.8 2,582.2
Quang Ngai 1,561.8 1,953.0 2,286.1 3,062.7 3,577.4
Binh Dinh 1,612.0 2,051.8 2,634.6 2,753.1 3,120.9
Phu Yen 1,035.8 1,472.8 1,480.4 1,856.1 2,428.4
Khanh Hoa 1,925.4 2,250.2 2,538.6 2,957.6 3,311.3
Ninh Thuan 1,384.1 1,722.9 2,104.8 2,424.8 2,501.7
Binh Thuan 1,545.6 1,891.3 2,447.4 2,485.0 2,850.5
Central Highlands 1,586.8 1,940.4 2,169.1 2,594.7 2,902.0
Kon Tum 1,539.5 2,036.2 2,187.3 2,656.0 2,909.9
Gia Lai 1,610.6 1,953.9 2,347.3 2,594.0 2,823.4
Dak Lak 1,773.5 2,267.3 2,486.0 3,078.5 3,464.5
Dak Nong 1,331.7 1,446.2 1,520.0 2,124.9 2,585.6
Lam Dong 1,407.3 1,554.7 1,732.6 1,988.9 2,311.5
South East 1,995.2 2,249.4 2,573.9 2,858.7 3,071.8
Binh Phuoc 1,651.0 2,004.0 2,463.0 2,923.4 3,175.5
Tay Ninh 1,656.3 2,009.9 2,783.9 2,875.0 3,234.9
Binh Duong 1,774.6 2,047.0 2,783.6 3,197.3 3,407.8
Dong Nai 1,732.3 2,162.1 2,277.0 2,910.3 3,103.3
Ba Ria - Vung Tau 1,696.5 2,031.6 2,300.0 2,822.3 3,070.5
TP.Ho Chi Minh 2,280.2 2,415.2 2,658.0 2,774.5 2,974.3
Mekong River Delta 1,479.6 1,789.2 2,118.0 2,478.4 2,840.2
Long An 1,365.9 1,601.5 1,990.6 2,459.6 2,856.7
Tien Giang 1,567.8 1,845.0 2,316.0 2,619.1 2,901.9
Ben Tre 1,407.7 1,773.5 1,853.2 2,501.4 3,045.6
Tra Vinh 1,285.5 2,023.7 1,599.6 2,020.0 2,095.9
Vinh Long 1,498.2 1,818.9 2,406.1 2,630.8 3,086.9
Dong Thap 1,620.2 2,023.7 2,381.5 2,607.4 2,808.5
An Giang 1,670.7 2,080.4 2,651.8 2,692.4 3,068.6
Kien Giang 1,372.9 1,914.8 2,099.7 2,749.8 3,355.8
Can Tho 1,485.1 1,731.4 2,070.4 2,424.6 3,027.1
Hau Giang 1,308.8 1,599.4 1,778.8 2,238.6 2,610.4
Soc Trang 1,488.3 1,525.5 1,835.2 2,323.2 2,601.3
Bac Lieu 1,337.3 1,739.6 1,927.9 2,317.7 2,630.5
Ca Mau 1,538.9 1,678.6 1,962.6 2,203.9 2,407.7
Source: Statistical Yearbook 2010
KEY INTERNATIONAL ECONOMIC DATA 81
Vietnam Pocket Reference Guide 2012 Nielsen
2005 2006 2007 2008 2009 2010 2011
Japan 1.9 2.4 1.8 1.5 1.2 1.6 1.2
China 10.4 11.1 11.4 10.0 9.5 9.7 9.4
Hong Kong 7.1 7.0 6.3 4.4 3.6 5.0 5.8
Taiwan 4.2 4.9 5.7 4.5 4.2 4.8 4.7
South Korea 4.2 5.0 4.9 4.4 4.1 5.8 5.8
Indonesia 5.7 5.5 6.3 6.1 6.6 6.0 6.4
Malaysia 5.0 5.9 6.3 5.5 5.0 4.5 5.0
Philippines 4.9 5.4 7.3 6.3 5.5 5.1 5.2
Singapore 6.6 7.9 7.7 3.9 4.9 5.5 6.0
Thailand 4.5 5.0 4.7 5.2 5.0 4.4 4.5
Vietnam (government estimate) 8.4 8.2 8.5 6.4 7.0 6.1 6.5
India (FY starting 1 April from FY 2003/04) 9.2 9.7 8.2 7.5 8.1 7.9 7.2
Australia 2.8 2.8 3.8 3.0 3.2 2.8 3.7
New Zealand 2.8 1.5 2.9 1.4 1.3 3.1 3.1
Source: IMA Asia Report 2008
GDP REAL GROWTH RATE (%)
2005 2006 2007 2008 2009 2010 2011
Japan -0.3 0.3 0.0 0.8 -1.4 -0.3 0.2
China (1985=100) 1.8 1.5 4.8 6.0 -0.7 4.5 4.0
Hong Kong, Composite CPI 0.9 2.0 2.0 5.0 0.6 2.0 3.5
Taiwan 2.3 0.6 1.8 2.8 -0.9 2.5 1.8
South Korea 2.8 2.2 2.5 3.8 2.8 3.5 3.8
Indonesia 10.5 13.1 6.4 8.5 4.8 6.0 6.5
Malaysia 3.0 3.6 2.0 3.5 0.6 2.0 3.0
Philippines 7.7 6.3 2.8 6.0 3.3 5.5 5.0
Singapore 0.5 1.0 2.1 4.8 0.2 2.5 1.9
Thailand 4.5 4.7 2.3 5.0 -0.9 3.0 3.5
Vietnam 8.3 6.6 8.5 15.0 6.7 11.0 9.0
India - CPI urban non-manual workers from FY 2003/04 4.6 6.6 6.0 6.5 11.7 15.0 9.0
Australia 2.7 3.5 3.0 3.8 0.6 2.0 2.5
New Zealand 3.0 3.4 2.4 3.7 2.1 1.8 2.5
INFLATION RATE, CPI YEAR AVERAGE (%)
Source: IMA Asia Report 2011
KEY INTERNATIONAL ECONOMIC DATA82
2005 2006 2007 2008 2009 2010 2011
Japan 110.00 116.00 118.00 107.00 103.00 98.00 102.00
China 8.19 7.97 7.61 6.98 6.65 6.50 6.20
Hong Kong 7.77 7.77 7.80 7.80 7.80 7.75 7.75
Taiwan 32.20 32.50 32.80 30.40 29.50 30.90 30.10
South Korea 1024.00 955.00 929.00 995.00 964.00 1150.00 1095.00
Indonesia 9751.00 9141.00 9164.00 9050.00 8960.00 9500.00 9135.00
Malaysia 3.79 3.66 3.43 3.17 3.08 3.39 3.29
Philippines 55.00 51.30 45.90 42.00 41.90 46.70 45.80
Singapore 1.66 1.59 1.51 1.40 1.34 1.45 1.43
Thailand 40.20 37.90 34.50 31.50 30.00 32.70 32.00
Vietnam 15832.00 15970.00 16010.00 16100.00 16263.00 19626.00 21333.00
India - (FY starting 1 April for 2003/04) 44.10 45.30 40.50 39.70 38.90 46.90 46.00
Australia 0.76 0.79 0.84 0.90 0.93 1.10 1.07
New Zealand 0.70 0.65 0.74 0.75 0.69 1.45 1.38
EXCHANGE RATE TO US$1, YEAR AVERAGE
Source: IMA Asia Report 2011