2012 institutional presentation commercial
DESCRIPTION
TRANSCRIPT
Twenty years ago, the Brazilian market demanded an innovative model that could support banks and major retailers on the issuance of their own credit cards.
In1992 was born…
An independent and pioneering company in the development of innovative, creative and complete solutions,
through outsourced management and processing services for the issuers of electronic payment means
The first company in the country to work with the three international credit card brands simultaneously
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS
● The first company in the sector to
go public in 2006 (CARD3)
● Listed among the 100 first
companies to be part of the “BM&F
Bovespa’s Novo Mercado” – group
of companies with a high level of
corporate governance
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS.
It formed a solid client basis
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS
São Paulo SP ● Faria Lima
● Alphaview - Barueri
Belo Horizonte MG
Recife PE ● Boa Vista
● Apolônio
Curitiba PR
It has units in the main capital cities
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS
It obtained the PCI-DSS in 2010
(Payment Card Industry
Data Security Standard)
Recertification in 2011 – Version 2.0
A certification granted by the PCI-Council, comprising credit card brands like Visa, MasterCard and American Express, which has as its objective to assure safety for credit card users, reducing the probability of fraud.
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS
It has founded the CSU Institute the company main social development and educational incentive project which contributes to professional inclusion of young people and adults
● Professional training
● Computer training
● Typing
● Languages
● Specific programs for bearers
of special needs
Courses
It has trained more than 18 thousand
students
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS
And it has obtained acknowledgement from the market
The Company of the decade by Gazeta Mercantil
2 Marketing Best CSU Social Institute
Highlights in the Press 12 Top of Marketing
Ernst & Young Entrepreneur of the Year
3 ABEMD Awards Marketing Best of the Century
14 Marketing Best
THE CSU GROUP HAS BEEN BUILDING ITS HISTORY FOR 20 YEARS
THE CSU GROUP BUILDS ITS HISTORY BASED ON FOUR BUSINESS DIVISIONS
Processing and Management for Electronic Payment Means
The largest and most complete of Latin America
Solution provider and integrator of data-driven direct and digital marketing for customer-engagement actions and programs
Management and solutions for Contact Center and BPO (Business Process Outsourcing)
Business Process Management for the companies acquirers of the international credit card brands
The 1st independent company to operate in the acquirer’s market
● Accelerated Time to market for new clients
● Low operating cost
● Differentiated infrastructure based on the most modern management standards
FREEDOM TO OPERATE IN THE
MARKET
HIGH PERFORMANCE ENVIRONMENT
● Independent corporate control
● Teams focused on each line of business
● Complete solutions for issuers and acquirers
● Flexible Infrastructure
● System and applications intended for the Brazilian market
● Innovation in services and products
TECHNOLOGY
Differentiated service platform
Data Processing
Credit Analysis
Fraud Prevention
Bills Remittance and Follow-up letters
Cards Embossing/ Cards Issuance/ Welcome Kits
24-hour- Customer Care, Agencies and
Parking lots
Collection Services
Operational Management,
Back Office and Accounting
Control
Systems Development &
Maintenance
Internet Customer Service
Full Service Solutions
THE CSU GROUP BUILDS ITS HISTORY BASED ON FOUR BUSINESS DIVISIONS
Processing and Management for Electronic Payment Means
The largest and most complete of Latin America
Solution provider and integrator of data-driven direct and digital marketing for customer-engagement actions and programs
Management and solutions for Contact Center and BPO (Business Process Outsourcing)
Business Process Management for the companies acquirers of the international credit card brands
The 1st independent company to operate in the acquirer’s market
INTERNATIONAL BRANDS TRANSACTION CAPTURE AND PROCESSING SERVICES IN BUSINESS ESTABLISHMENTS
● The only independent PCI
Compliance Processor for the acquisition market
● Investments in the solution of R$ 40MM since
2008
● More than 120 thousand hours in development
were necessary in the solution
● World platform (mainframe) customized for the
Brazilian market (incorporation of 1.5MM of
programming lines)
● On site and off site contingency infrastructure
(own DPCs)
● Professional training and qualification
● The only independent processor homologated
by Visa and MasterCard for acquiring companies
FULL SERVICE SOLUTIONS
Back Office and Special Interchange
Electronic Transaction/ Capture Network
Fraud Prevention
Supply Management
Accounting Financial Clearing
Merchants Technical Support
Business Management
Internet Customer Service
Merchant’s Call Center / Help
Desk
Information Mailing to Merchants
THE CSU GROUP BUILDS ITS HISTORY BASED ON FOUR BUSINESS DIVISIONS
Processing and Management for Electronic Payment Means
The largest and most complete of Latin America
Solution provider and integrator of data-driven direct and digital marketing for customer-engagement actions and programs
Management and solutions for Contact Center and BPO (Business Process Outsourcing)
Business Process Management for the companies acquirers of the international credit card brands
The 1st independent company to operate in the acquirer’s market
THE MOST EXPERIENCED
AND COMPLETE CUSTOMER
ENGAGEMENT SOLUTION
PROVIDER IN THE
BRAZILIAN MARKET
● More than 25 loyalty programs
managed in 10 years of history
● 6 Million clients became loyal
● 11 Billion points annually
processed
● 200 thousand rewards annually
delivered
PERFORMANCE SCOPE THE CSU MARKETSYSTEM INTELLIGENCE IS DIRECTED TO THE STRATEGIES OF
ACQUISITION
RELATIONSHIP
SALES
ACTIVATION
RECOVERY DATA
INTELLIGENCE
THE CSU GROUP BUILDS ITS HISTORY BASED ON FOUR BUSINESS DIVISIONS
Processing and Management for Electronic Payment Means
The largest and most complete of Latin America
Solution provider and integrator of data-driven direct and digital marketing for customer-engagement actions and programs
Management and solutions for Contact Center and BPO (Business Process Outsourcing)
Business Process Management for the companies acquirers of the international credit card brands
The 1st independent company to operate in the acquirer’s market
Amongst the market leaders in results for the debt collection operations
RECOVERING OF CREDITS AND ASSETS
TELESALES
Understanding the customer’s business processes in order to propose improvements and resolutions
CUSTOMER SERVICE
RESOLUTION AND
CONVERSION
We are amongst the top three in sales conversion
Excellence in Customer Care
Focus on people
• More satisfaction • Less Calls • More conversion and recovering, with less cost
Conducting an intelligent management
Infrastructure and Technology
● Recruitment Excellence
● Training ● Management ● Talent Retention
● Market Premises
The CSU Group...
● Creates ideas
Ideas that will innovate the market
Solutions that will allow the offer of the best services to our customers
Results that will sustain the continuous growth of its business
● Implements solutions
● Generates results
The history of the CSU Group is an integral part of the very development of the Brazilian market of electronic payment means
Only a company that has become highly technological and with levels of sophistication compatible with the most advanced in the world
Would be able to offer complete solutions to its customers