2012 ga voice media kit

14
The purchasing power and brand loyalty of lesbians and gay men has been thorough- ly researched, documented and reported over the past several decades. Community Marketing, Inc., a research, marketing and communications firm established in 1992, succinctly states on its website: “The facts are plain: gay men and les- bians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market. Undaunted by events in the news, gay and lesbian consumers make up at least 10% of the consumer market. Critically, their dollars go to products, services and destinations that recognize their unique buying preferences and offer them differentiated value.” GLBT buying power in the United States in 2009 was estimated to be $712 billion, according to the research and marketing company Witeck-Combs Communica- tions. That number is expected to rise to $835 billion in 2011. Results from a poll conducted by Witeck-Combs and Harris Interactive in November 2009 underscore the extraordinary discretionary income gay men and lesbians have to influence the marketplace and illustrate that even in the midst of a struggling economy gays still spend. In a press release from Dec. 7, 2009, Witeck-Combs stated: The nationwide survey of 2,516 U.S. adults, (ages 18 and over) was conduct- ed online between Nov. 2 and 11, 2009, by Harris Interactive, a global market research and consulting firm, in conjunc- tion with Witeck-Combs Communica- tions, Inc., a strategic public relations and marketing communications firm with special expertise in the GLBT market. The survey revealed that compared to what they spent last year on holiday gifts, 29% of GLBT adults planned to spend more. In comparison, only 9% of heterosexual adults planned to spend more. The GLBT community in Atlanta is both large and active. In the American Com- munity Survey (US Census Bureau) of 2005, Atlanta ranked third in cities with the largest GLBT population at 12.8%. Only San Francisco (15.4%) and Seattle (12.9%) ranked higher. There are 250+ GLBT and AIDS-related organizations within the metro area alone and Pride at- tendance has placed Atlanta in the top five in the country for well over a decade. Atlanta was named “America’s gayest city” by “The Advocate” in its January 2010 issue. Reporter Mike Albo count- ed points based on same-sex households per capita, statewide marriage equality, gay elected officials, gay dating per sin- gle male population, gay bars per capita, cruising spots per capita, and gay films in Netflix favorites to determine first place. Albo explained that social and cultural life put Atlanta at the top of the Advocate’s list. “Atlanta is undoubtedly our gayest city - with 29 gay bars here, there’s a reason it’s dubbed Hotlanta,” Albo wrote. “At- lanta guys are hunky, the ladies are gra- cious, the gay sports leagues are seriously well organized, and its housewives (and their gay BFFs, complete with handbags and heels) are now camp icons. And who doesn’t love the sweet lilt of a Georgia ac- cent on a knockout guy or gal?” While the article in The Advocate was low on science and high on camp, it nevertheless confirms what both activ- ists and the party crowd have known for several decades: Atlanta in its own laid back style is the epicenter of GLBT life in the South and can hold its own as both a bastion of civil rights and gay culture with any other city in the coun- try. In 2007, Atlanta won the “Dinner of the Year” award from the Human Rights Campaign (HRC) based on attendance and fundraising. HRC is the nation’s largest LGBT civil rights organization with some 700,000 members and sup- porters. Corporate sponsors of the HRC Dinner in Atlanta have included Coca- Cola, Delta, Home Depot, Bank of America, Wachovia and Cox Enterpris- es among others. Atlanta LGBT Pride is one of the largest in the country with major corporate sponsorships and atten- dance in excess of 100,000 every year. Georgia Voice, in addition to loyal local advertisers, has within its first few issues garnered marketing dollars from national corporations and organizations such as Orbitz, Bridgestone, Miller Lite/Coors, GlaxoSmithKline, US Census Bureau and Frito-Lay. GLBT Market strong despite economy

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Page 1: 2012 GA Voice media kit

The purchasing power and brand loyalty of lesbians and gay men has been thorough-ly researched, documented and reported over the past several decades. Community Marketing, Inc., a research, marketing and communications firm established in 1992, succinctly states on its website:

“The facts are plain: gay men and les-bians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market. Undaunted by events in the news, gay and lesbian consumers make up at least 10% of the consumer market. Critically, their dollars go to products, services and destinations that recognize their unique buying preferences and offer them differentiated value.”

GLBT buying power in the United States in 2009 was estimated to be $712 billion, according to the research and marketing company Witeck-Combs Communica-tions. That number is expected to rise to $835 billion in 2011. Results from a poll conducted by Witeck-Combs and Harris Interactive in November 2009 underscore the extraordinary discretionary income gay men and lesbians have to influence the marketplace and illustrate that even in the midst of a struggling economy gays still spend.

In a press release from Dec. 7, 2009, Witeck-Combs stated:

The nationwide survey of 2,516 U.S. adults, (ages 18 and over) was conduct-ed online between Nov. 2 and 11, 2009,

by Harris Interactive, a global market research and consulting firm, in conjunc-tion with Witeck-Combs Communica-tions, Inc., a strategic public relations and marketing communications firm with special expertise in the GLBT market.

The survey revealed that compared to what they spent last year on holiday gifts, 29% of GLBT adults planned to spend more. In comparison, only 9% of heterosexual adults planned to spend more.

The GLBT community in Atlanta is both large and active. In the American Com-munity Survey (US Census Bureau) of 2005, Atlanta ranked third in cities with the largest GLBT population at 12.8%. Only San Francisco (15.4%) and Seattle (12.9%) ranked higher. There are 250+ GLBT and AIDS-related organizations within the metro area alone and Pride at-tendance has placed Atlanta in the top five in the country for well over a decade.

Atlanta was named “America’s gayest city” by “The Advocate” in its January 2010 issue. Reporter Mike Albo count-ed points based on same-sex households per capita, statewide marriage equality, gay elected officials, gay dating per sin-gle male population, gay bars per capita, cruising spots per capita, and gay films in Netflix favorites to determine first place. Albo explained that social and cultural life put Atlanta at the top of the Advocate’s list.

“Atlanta is undoubtedly our gayest city - with 29 gay bars here, there’s a reason

it’s dubbed Hotlanta,” Albo wrote. “At-lanta guys are hunky, the ladies are gra-cious, the gay sports leagues are seriously well organized, and its housewives (and their gay BFFs, complete with handbags and heels) are now camp icons. And who doesn’t love the sweet lilt of a Georgia ac-cent on a knockout guy or gal?”

While the article in The Advocate was low on science and high on camp, it nevertheless confirms what both activ-ists and the party crowd have known for several decades: Atlanta in its own laid back style is the epicenter of GLBT life in the South and can hold its own as both a bastion of civil rights and gay culture with any other city in the coun-try. In 2007, Atlanta won the “Dinner of the Year” award from the Human Rights Campaign (HRC) based on attendance and fundraising. HRC is the nation’s largest LGBT civil rights organization with some 700,000 members and sup-porters. Corporate sponsors of the HRC Dinner in Atlanta have included Coca-Cola, Delta, Home Depot, Bank of America, Wachovia and Cox Enterpris-es among others. Atlanta LGBT Pride is one of the largest in the country with major corporate sponsorships and atten-dance in excess of 100,000 every year.

Georgia Voice, in addition to loyal local advertisers, has within its first few issues garnered marketing dollars from national corporations and organizations such as Orbitz, Bridgestone, Miller Lite/Coors, GlaxoSmithKline, US Census Bureau and Frito-Lay.

GLBT Market strong despite economy

Page 2: 2012 GA Voice media kit

Who we are is what we do

We are more than a newspaper

MISSION: The Georgia Voice is the news outlet of re-cord for the state’s LGBT communities and their allies. Through ethical, professional reporting, we aim to edu-cate and empower our readers to become informed advo-cates for the rights that lesbian, gay, bisexual and trans-gender people continue to be denied in the 21st century.

The Georgia Voice offers three products: a bi-weekly news-paper; an actively updated, interactive website (www.thega-voice.com); and “Destination: Gay Atlanta,” Atlanta’s official LGBT travel guide published annually in partnership with the Atlanta Convention & Visitors Bureau.

On stands every other Friday, our full-color newspaper is free to readers across the metro-Atlanta area and free to download in a page-by-page format online. We regularly print 7,000 cop-ies, more for special issues, and estimate a readership of 18,000 in metro Atlanta and Savannah. Our page-count averages well above our 28-page minimum, with special issues topping 80 pag-es. There are more than 4,000 subscribers to our weekly e-mail blast that summarizes developing news and upcoming events.

Our website, www.thegavoice.com, is updated daily with gay-specific breaking news, arts and events coverage. The site currently counts about 1,500 unique visitors a day (about 2,000 visits in total), and when news breaks, traffic spikes to approximately twice that and has reached as many as 18,000 unique visitors in one day.

“Destination: Gay Atlanta” is our full-color, glossy, digest-sized travel guide. It hit the streets for the first time in April 2011 with 80 pages of restaurant, retail, nightlife and lodg-ing listings for Atlanta’s gay-owned and gay-friendly busi-nesses. Georgia Voice is also instrumental in contributing to www.gay-atlanta.com, the Atlanta Convention & Visitors Bu-reau’s gay-specific travel website.

Each product is covered by a social media strategy that in-cludes Facebook,YouTube, Twitter and other platforms dis-tributed exclusively under the Georgia Voice brand.

Page 3: 2012 GA Voice media kit

Experience matters

Laura Douglas BrownEditor and co-founder

Laura Douglas-Brown served as a reporter and news editor for Southern Voice from 1997-2006. In 2006, she was named Edi-tor and served in that role until the closure of South-ern Voice in November 2009. She is known in the community for her fairness of reporting, her high standards of journalism and her superb writ-ing skills. Brown is responsible for the hiring and management of the editorial and art departments. The staff she has assembled for the Georgia Voice includes three employees of Southern Voice who serve in the same capacity as at Southern Voice. She is a proud soccer mom and at last count had 84 Diet Coke cans on her desk.

Chris CashPublisher and co-founder

Cash founded Southern Voice in 1988 and served at various times as publisher and editor until 1997 when the newspaper was sold to Window Media. During her tenure Southern Voice grew from a very small start-up to a profitable business with revenue in excess of $1,200,000. Cash has vast experience and knowledge in all aspects of the al-ternative newspaper publishing business. She is the grandmother of one perfect child, a mediocre golfer and an amateur musician who sounds way to much like her distant cousin, Johnny Cash.

Tim BoydAssociate publisher

Tim Boyd, associate pub-lisher, is also a founder and has been a member of the Georgia Voice management team since its inception. He worked as a sales executive for Southern Voice in the early 1990’s before purchasing his Virginia-Highland store, Metropolitan Deluxe, which he grew to a chain of 11 stores throughout the southeast. Boyd’s French bulldog, Sophia, is the unofficial office dog.

Ryan WatkinsWeb manager

Ryan Watkins began his career in publishing as a writer with print news outlets, magazines and content-driven websites. As the publishing land-scape turned more digital, Watkins changed his focus to digital content man-agement. Another staff member with tenure at Southern Voice, Watkins is responsible for Georgia Voice’s website maintenance, content uploads, so-cial media and all things web-related. A new father, he still finds time to read, camp and watch Man-chester United FC matches.

Marshall GrahamSales executive

In 2001 Marshall Graham became the top produc-ing sales representative for Gay Community Yellow Pages, exceeding all previ-ous records for the next five years. With a strong background in advertis-ing sales and a focus on networking, she laid the groundwork for Georgia Voice in the Atlanta LGBT business community. With a degree in journalism, Graham became the first female sports reporter for the college TV station at UNC Chapel Hill.

John SuggsSales executive

John Suggs has an exten-sive background in sales and holds an MS in Market-ing. He has recently re-turned to Atlanta from Los Angeles where he also worked in the film industry. He works as an actor in commercials, film and televi-sion in his spare time. John was rescued by Gracie the Boston who continues to shower him with her love and affection every day.

Dyana BagbyDeputy Editor

Dyana Bagby began her newspaper in Cookeville, Tenn., where she inter-viewed wearing a skirt and pumps. She still got the job. Bagby moved to Atlanta in 2001 and went to work for the Gwinnett Daily Post. She found her dream job with Southern Voice in 2004 and worked there until it closed in 2009. In 2010 she came on board as Deputy Editor of Georgia Voice — her second dream job.

Bo ShellArt Director

Bo Shell started as an in-tern with Southern Voice in the summer of 2005. His skills were such that it did not take long before he was named art director of David Magazine and worked on both publications until they folded. When he is not designing he watches trashy TV, any documentary he can get his hands on and plays music. He is from Milledgeville, Ga. and loves nothing more than liv-ing in the “big city.”

The Georgia Voice, LLC, is managed by its co-founders, Christina Cash and Laura Douglas-Brown, bringing al-most 25 years combined experience to lead both the editorial division and business division of the company.

Page 4: 2012 GA Voice media kit

The web and print versions of Georgia Voice work in concert to give readers a comprehensive LGBT media outlet that provides both immediate access to information and the analysis and perspective to understand how it im-pacts all of us.

Georgia Voice publishes in print every other week and daily online.

The print edition of the Georgia Voice offers news, analysis, features and com-mentary in an engaging, news-magazine style. The Georgia Voice publishes every other Friday with a current press run of 7,000 copies and a readership of 18,000 in the Atlanta metro area and Savannah. The digital version of the newspaper has been viewed more than 35,000 times.

Publishing every other week, rather than weekly, was an intentional decision that allows the Georgia Voice to offer what is too often missing in today’s information-saturated society: context. Thanks to the Internet and the 24/7 cable news cycle, people are often bombarded with an end-less stream of information. There is no shortage of headlines, but readers remain starved for insight, analysis, perspective, and time to sit back, make sense of it all, and develop and share their own opinions. Our longer news cycle allows Georgia

Voice to offer readers more depth than is often possible in the breaking news-driven world of the web.

The website, www.thegavoice.com, is a robust portal for LGBT news, events and community interaction. Updated multiple times daily, it provides breaking news as it happens, developments in ongoing sto-ries as they evolve, the day’s top events and headlines, expansive video and photo galleries, and a directory of community organizations. As of November 2011, our website had 2,100,000+ page views from 514,000+ unique visitors and had deliv-ered more than 7,800,000+ ad impres-sions for 80+ advertisers.

The Georgia Voice website works in conjunction with social media efforts in-cluding Facebook, Twitter and YouTube to keep in constant contact with readers. Currently, GA Voice has more than 4,200 “likes” on Facebook and adds an average of 50 each week. Our email subscriber base is more than 4,000 and we have more than 2,500 followers on Twitter.

Complimenting the compelling content at www.thegavoice.com, a variety of online advertising options give local and national companies the opportunity to engage daily with an active, savvy readership. Advertis-ers have a choice of four placements and receive discounts on web advertising if they also purchase print advertising.

Complete coverage BY THENUMBERSGeorgia Voice print edition

28-80 pages bi-weekly7,000 copies in weekly print run*18,000 total readership35,000 total digital views

www.thegavoice.com

1,500 unique visitors daily8,000 page views daily**514,000+ total unique visitors2,100,000+ total page views7,800,000+ total ad impressions80+ total advertisers

Social media

4,200+ Facebook fans50 new fans each week (average)4,000+ email blast subscribers2,500+ Twitter followers96,000+ YouTube video views

*Print run expands to as much as 10,000 for special is-

sues. ** Daily unique visitors and page views dramati-

cally increase in the event of breaking news. Informa-

tion accurate as of November 16, 2011.

Page 5: 2012 GA Voice media kit

The purchasing power and brand loyalty of lesbians and gay men has been thoroughly researched and reported over the past sev-eral decades. Community Marketing, Inc., a marketing research, marketing fi rm estab-lished in 1992, states on its website:

“The facts are plain: gay men and les-bians travel more, own more homes and cars, spend more on electronics, and have the largest amount of disposable income of any niche market...their dollars go to-products, services and destinations that

recognize their unique buying preferences and offer them differentiated value.”

LGBT buying power in the United States in 2011 is estimated to be $835 billion, according to the marketing research com-pany Witeck-Combs Communications. That number is expected to rise to $2 tril-lion in 2012.

The LGBT community in Atlanta is large and active. In the American Community Survey (US Census Bureau) of 2005, At-

lanta ranked third in cities with the larg-est LGBT population at 12.8%. Only San Francisco and Seattle ranked higher. There are 250+ LGBT and AIDS-related organi-zations within the metro area alone and Pride attendance has placed Atlanta in the top fi ve in the country for over a decade.

* The data here are taken from an online sur-vey conducted June-July 2011 by Community Marketing Services, Inc. Complete reports on GA Voice survey results, and national survey results, are available upon request. Contact: [email protected]

AGE INCOME

GENDER

EDUCATION

76%61%

25%

Almost

50%

32%

21 to 30:31 to 40:41 to 50:Over 50:

Male:Female:Other:

15%19%35%31%

57%40%

3%

are college graduates.

own a home.

make more than $100,000 a year.

make more than $75,000 a year.

have post-grad degrees.

Readership:In the past week, readers have sought relevant news:68.2% on a mainstream press or website67.7% on an LGBT press or website66.7% from friends on Facebook

Social media/e-communication:99.5% use Facebook66.5% own a smartphone42% clicked on a web banner ad40% send 10 or more texts a day34% clicked on a Facebook ad33.3% spent 7 + hours per week on Facebook27% check Facebook all day long16% forwarded an ad to a friend15% scanned a QR code on their smartphone12% clicked on a mobile app ad

Purchases in the last 12 months:43% bought a smartphone30% bought a tablet computer26% bought a laptop computer

Planned purchases in the next 12 months:44% will buy a tablet computer35% plan a major vacation21% will buy a laptop computer15% will buy an automobile

Travel in the past 12 months:75% have taken at least one round-trip fl ight 53% have taken 2-21 round trip fl ights 4.5% have taken 21 or more round trip fl ights60% have taken 1-4 vacations26% have spent 10-25 nights in a hotel room7% have spent 26-50 nights in a hotel room

Financials:79% have 2 or more VISA cards55% have 2 or more Mastercards37% have 2 or more American Express cards39% would only use an LGBT fi nancial advisor

Although there is no “typical” GA Voice reader, we can confi -dently report that our readers are extremely well-educated, have higher than average incomes, are frequent travelers and are ardent users of technology and social media.

50%

INCOME

Almost

50%

GA Voice readers: a dream demographic

Less than $25,000

$25,000 - $50,000

$50,000 - $75,000

$75,000 - $100,000

$100,000 - $150,000

$150,000 - $200,000

More than $200,000

5% Chose not to answer.

12%

19%

16%23%

15%

6%

INCOME4%

69%make more than $50,000 a year.

Page 6: 2012 GA Voice media kit

EDITORIALCALENDAR

2012

Jan. 6: 2011 PreviewJan. 20: Health & FitnessJanuary is the peak of fi tness season. Promote your brand to readers with resolutions.

JANUARY

FEBRUARY 1 2 3 4 5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29

MARCH

March 2: Real Estate IssueMarch 16: GA Voice AnniversaryMarch 30: Spring PreviewSpring Preview is a look ahead at the season’s best of music, fi lm, theater and local events.

1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

The Georgia Voice offers discounts to advertisers who appear in multiple issues, but who are we to decide the best dates for your business?

Check out our list of street dates and special issues so you can decide when to deliver your message to our readers.

Street dates: BOLDSpecial issues: HIGHLIGHTED

Dates may be be subject to change. Certain special issues may require early deadlines. Ask your advertising representative for more details.

appear in multiple issues, but who are we to decide the best dates for

Certain special issues may require early

APRIL

MAY

April 13: Wedding IssueA resource for planning your big day; wedding vendors of all kinds are a perfect fi t.

May 11: Summer TravelThe perfect issue for destinations, hotels and more!

1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31

JUNE

JULY

AUGUST

June 22: StonewallWeekend PreviewEven though Atlanta’s Pride is in October, Stonewall weekend is still heavy with local events.

July 6: ‘Best of Atlanta’ The Best of Atlanta Issue offers readers’ and editors’ picks for the city’s best in gay and lesbian... well, everything!

August 3: Pet IssueAugust 31: Black Gay Pride PreviewATL’s Black Gay Pride is consid-ered the largest gathering of its kind in the world, bringing in tens of thousands annually.

1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

1 2 3 4 5 6 7 8 9 10 1112 13 14 15 16 17 1819 20 21 22 23 24 25 26 27 28 29 30 31

1 23 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

SEPTEMBER NOVEMBER

OCTOBER

Sept. 14: Fall PreviewSept. 28: Auto Section

Nov. 23: Holiday Guide and World AIDS Day IssueDon’t forget to place your ad as the gift-giving season approaches.

Oct. 12: Atlanta Pride IssueOur Pride issue is our biggest.Reserve your space early!

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2931

1 2 3 4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30

DECEMBER

Dec. 7: Food & Drink Issue Dec. 21: Year in Review

Feb. 3: Sex & DatingFeb. 17: Faith & Religion

1 2 3 4 5 6 78 9 10 11 12 13 1415 16 17 18 19 20 2122 23 24 25 26 27 2829 30 31

1 2 3 4 5 67 8 9 10 11 12 1314 15 16 17 18 19 2021 22 23 24 25 26 2728 29 30 31

12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Page 7: 2012 GA Voice media kit

We are everywhereDOWNTOWN ATLANTAFive Points Marta StationGeorgia State Marta StationVision ChurchCockPit Carabma CaféIrwin Street MarketNAESMNorth Avenue Marta StationAtlanta Public LibraryActors Express

MIDTOWN ATLANTAMidtown PromenadeFrogs CantinaWoody’s BellissimaClub AmsterdamUrban Body FitnessPiedmont Bark595 Wimbledon Road NECowtippersAnsley Forest Marta StopAnsley WineStarbucks (Ansley Mall)The HideawayOscarsFelix’sBrushstrokes Burkharts Mixx Boy Next Door14th & Juniper (Street Box)Einstein’sJoe’s on JuniperOutwrite Books & CoffeehouseBlake’s on the Park10th & Piedmont (Street Box) 5th & Spring (Street Box) LA Fitness (5th & Spring)Flex ClubSt. Marks ChurchStarbucks (6th & Peachtree)Midtown Marta StationBulldogsArts Center MartaMisterAID AtlantaAbsolute Care

PONCE/MORELAND/BRIARCLIFF ATLANTAAIDS Research Consortium6th Street GroceryThe Eagle Cactus Car WashEats RestaurantWhole Foods (Ponce de Leon)Model T’s BarFriend’s on PonceAtlanta Public Library on PonceLittle 5 Points PharmacySevananda Supermarket7 StagesCharis Books & MoreRadial CaféRush Center Flying Biscuit (McClendon Ave)Traders Neighborhood Store 486 Flat Shoals Road (Street Box)East Atlanta LibraryMary’s BarMy Sister’s Room / Nawlins RestaurantJerusalem HouseNorth Highland Alons BakerySan Francisco Coffee (North Highland Ave.)Virginia and North Highland Ave. (Street Box)American Roadhouse (Street Box)Nandina HomeHighland Bakery

DECATUR/EMORY UNIVERSITYStivers SubaruChrist Covenant ChurchFirst MCCNew Orleans Sno Ball CaféHeliotropeStarbucks (Decatur Square)Parker’s on PonceThumbs Up (174 West Ponce de Leon Ave.)Southern SweetsTrilogy BooksHLM FinancialEmory Marta Stop (1441 Clifton) Emory Clinic (1365 Clifton Road)Everybody’s Pizza (Decatur Road)Decatur PackageChoco Late Coffee (Clairmont / N. Decatur)

CHESHIRE BRIDGE ROAD, ATLANTABJ RoostersRoasters (Lenox Road)Woofs AtlantaLandmark DinerSouthern Nights (Cheshire Bridge)Poster HutThe HereticManifest 4uClub Eros JungleLas MargaritasRoxx TavernInsurrection (Piedmont & Cheshire Bridge)Tripp’s Bar Peek A Boo (Piedmont)Project Open HandPots and PansLenox Marta StationTucker & Mott Lobby (Zonolite Road)Quickshot

OUTSIDE ATLANTAThe New Le Buzz (Marietta)Kennesaw State CollegeBrown-Mackie CollegeClub-One (Savannah)Art Station (Stone Mountain)

DISTRUBUTIONAbout 7,000 print copies of the Georgia Voice are currently available at more than 100 distribution points in the metro-Atlan-ta area. For those outside our distribution area, we offer two solutions to make sure our audience gets the news they need.

SUBSCRIPTIONSIf you are unable to reach a convenient, free distribution point, you may receive a 26-issue subscription for $60 per year. Checks or credit card orders can be sent to Tim Boyd, [email protected].

ONLINETo ensure maximum readership and ad-vertiser exposure, the Georgia Voice is published in a page-by-page digital format that is free to download under the “Print Edition” tab at www.theGAVoice.com.

SUGGEST A DISTRIBUTION POINTIf you’d like to distribute our print news-paper at your business, please e-mail our associate publisher, Tim Boyd, at [email protected].

Page 8: 2012 GA Voice media kit

speaking out.

2012 LOCAL ADVERTISING

RATES & SPECSPRODUCTION CHARGES AND DISCOUNTSRates listed are for camera-ready ads. Submitted ads must meet all format requirements, and no work by GA Voice need be completed in order for an ad to be considered camera-ready.

Production services are available.

Send materials to:[email protected]

ACCEPTED PRINT FILE FORMATSIn order for your ad to be considered camera-ready, it must be the proper size and meet the following requirements:

• TIFF or JPG: 200-300 dpi resolution• PDF: Press or Press Optimized settings; fonts embedded• Illustrator EPS: all fonts must be converted to Outlines• CMYK with no bleeds, crop marks or borders• Document size should equal listed ad size• Black text converted to 100% K

ACCEPTED ONLINEFILE FORMATSIn order for your ad to be considered camera-ready, it must be the proper size and meet the following requirements:

• JPG, GIF & BITMAP: 72 dpi resolution, less than 500k

• Flash documents: Optimized fi le sizes for reliable and prompt load times

DEADLINEAll materials for ads that require production must be submitted 10 days prior to publication date. Proofs must be approved 5 days prior to publication date. Camera-ready ads must be submitted 5 days prior to publication date.

SOCIAL MEDIAInclusion in our weekly e-mail blast, individual blasts, Facebook or Twitter blasts: $75 for 1x | $65 for 4x | $49 for 6x | $39 for 12x

FULL JUNIOR

HALF

HALF 3/8

1/41/8

1/8

10” X 10.5”

4.917” x 5”

7.458” X 7.833”

2.375” X 10.167”

10” X 5”

10 X 2.418”

4.917” X 10.167” 4.917” X 7.583”

4.917” X 2.418” 2.375” X 5”

PRINT ADVERTISING

WEB ADVERTISING

Size & Frequency* 1x 4x 8x 12x

Full $850 $825 $800 $750

Premium $1050 $1000 $950 $900

Junior $650 $630 $615 $600

Half $460 $440 $415 $400

3/8 $345 $330 $315 $300

1/4 $240 $225 $210 $200

1/8 $125 $115 $110 $100

Directory (3.22” x 1.481”) $60 $50 $40

Double Directory (3.216” x 3.12”) $100 $80 $60

* 1x = 1-3 times insertion; 4x = 4-7 times insertion; 8x = 8-11 times insertion; 12x = 12 insertions or moreAsk your advertising representative about the placement of directory advertisements.

Size & Frequency Weekly Monthly

Header (728x90) $150 $480 (Save 20%)

Med. Rectangle(300x250)

$100 $320 (Save 20%)

Skyscraper (160x600)

$100 $320 (Save 20%)

Footer (728x90) $75 $240 (Save 20%)

Button (125x125) $35 $119 (Save 15%)

Weekly: Ads appear in rotation during the contracted 7-day period. Monthly: Ads appear in rotation during the contracted 30-day period

6-Pack or 12-Pack?

Reach your audience for very little

money with an e-mail blast to our 4000+

e-mail subscribers. Choose between a

6-pack for $49 per blast or, an even greater

value, a 12-pack for $39 per blast. You

can also choose 6-packs and 12-packs for

our weekly newsletter, Facebook posts or

Twitter at the same low rate.

1/4

1/4

Page 9: 2012 GA Voice media kit

Meet4,000+of our closest friends

6-Pack or 12-Pack?

Georgia Voice offers two ways to reach readers through direct email adver-tising—all 4,000+ of them.

Email newsletter adsEvery Friday, we publish an email

newsletter packed with a mix of content from our print and online materials. There are three (and sometimes four) spaces available for advertiser banner ads that link to the website of the advertiser’s choice.

• Sent to 4,000+ subscribers every Friday

• Almost 33% of those subscribers open the newsletter (also known as the “open rate”)

• Almost 29% click something in the newsletter (known as “click rate”)

• Our open and click rates are higher than industry averages.

Individual blastsAdditionally, we offer individual

email blasts that can be sent out at al-most anytime — perfect for date-specifi c events and services.

• Sent to 4,000+ subscribers at the discretion of the advertiser*• Flexible scheduling• Only one ad per blast

The ultimate dealWhether a newsletter ad or individual

blast is best for your organization, you can reach our subscribers for less than a penny per person.

*Only one individual blast is sent per day. Schedule in advance to reserve your preferred date.

Email newsletter

Our email newsletters are published every Friday with three or four ad

positions. Our open rates and click rates are higher than industry standards, which

means your ad is seen by a greater percentage of subscribers than most

digital campaigns. Production services are available.

$496x(save $156)

$3912x(save $432)

Email newsletter banner specs:

• 574x71 pixels• 72 dpi• JPEG preferred

Individual blast specs:• 600 pixels wide (600x750, 600x900 recommended)• Height is infi nite• JPEG preferred• 72 dpi• 750k or less in fi le size

$75 for 1x

$65 for 4x Save $40

$49 for 6x Save $156

$39 for 12x Save $432

Buy more, save moreLike print and web advertising, the best deals come with multiple ad runs. Reserve your digital campaign placements now, and choose any run-dates in 2012. Mix and match email newsletter ads, individual blasts and Facebook or Twitter blasts. Save them for big issues, or time them season-ally for your business. You won’t fi nd a bet-ter digital deal.

$65 for 4x Save $40

$39 for 12x Save $432

Page 10: 2012 GA Voice media kit

PRINT SIZE DURATION RUN DATE(s) SIZE DURATION RUN DATE(s)

WEB SIZE DURATION RUN DATE(s)

E-MAIL BLAST RUN DATE(s)

FACEBOOK & RUN DATE(s)TWITTER BLAST

speaking out.

ADVERTISINGINSERTION FORM

PAYMENT TERMS Payment for first run of any ad is due with insertion order. Payments for contracts less than 4x are due by each ad publication date.

Payment for 4x or greater: first payment due with insertion order; subsequent ads will be billed to advertiser via credit card or invoice. Payments for invoiced ads are due in 15 days. GA Voice reserves the right to cancel any advertising for non-payment.

WEB-ONLY ADVERTISINGPAYMENT TERMSFor web-only advertising, payment of entire contracted period (weekly or monthly) is due at signing of contract. For multi-media packages, payment terms are the same as print- only advertising terms based on frequency of advertising. Payment of your discounted web advertising is included in your total due for first payment and subsequent billing of your print ad.

NOTICE OF LIABILITYThe submission by the advertiser of any materials for publication in GA Voice shall be considered a representation to the publisher that the advertiser is appropriately authorized to publish such materials, and that all necessary consent to utilize such materials in this manner has been obtained. The advertiser assumes full responsibility and liability for the content of all materials submitted and published, and agrees to indemnify and keep the publisher and its agents harmless from any and all damages, losses, expenses or other liabilities resulting from demands, claims or suits that may arise, directly or indirectly, from the publication of said advertising.

CANCELLATION POLICYCancellations cannot be accepted after insertion form deadline for that issue. Premium positions are not cancellable.

ADVERTISER INFORMATION

ADVERTISING AGREEMENT

BILLING INFORMATION

COMPANY

TOTAL DUE CHECK #

CASH VISA MASTERCARD AMEX

NAME

CARD NUMBER EXP. DATE

ADDRESS

NAME AS PRINTED ON CARD

CITY

PHONE FAX

ON SUBSEQUENT ADS: BILL MY CARD SEND INVOICE

SIGNATURE

DATE

E-MAIL

STATE ZIP

AUTHORIZED SIGNATURE

TERMS AGREEMENTI have read, understand and agree to the provisions and specifications of this contract including the schedule of deadlines and format requirements. I have authority to execute this contract on behalf of the advertiser.

Is your ad camera- or web-ready, meaning no production is required by GA Voice?

Yes No

NOTES

GA Voice | [email protected] | p: 404-815-6941 | fax: 404-963-6365

Page 11: 2012 GA Voice media kit

SIGNATURE

DATE

Size Cost

Full $999

Half $599

Quarter $350

Back Cover $1500

Inside Back Cover $1250

Inside Back Facing $1200

Inside Front Cover $1350

Inside Front Facing $1300

Size Cost

Med. Rectangle $225/mo.

Live hyperlink $75

Print rates: Discounts: Print specs:

Web specs:

Questions on specs? Email [email protected]

Reserve your space today:[email protected]

Web rates:

Live area:5.26 x 8.25

6.5 x 9.5

FULL HALF QUARTER

5.26 in. x 4.1 in 2.6 in. x 4.1 in.

300 px x 250 px

JPG, GIF & BITMAP: 72 dpi, less than 500k

Flash: Optimized fi le size for reliable, prompt load times

Camera-ready art: • TIFF & JPG: 300 dpi resolution• PDF: Press or Press Optimized settings; fonts embedded• CMYK with appropriate bleeds

(only full page ads require bleeds), but please no crop marks, registration marks, fi le information or borders on the ad.• Document size should equal listed ad size

1. Non-profi ts get 20% o� .

2. Current GA Voice advertisers on 4x contracts get 15% o� .

Discounts:

www.gay-atlanta.com

Page 12: 2012 GA Voice media kit

FOR IMMEDIATE RELEASEApril 14, 2011

Contact:Tim Boyd, Associate PublisherGeorgia Voice404-815-6941404-493-3195www.thegavoice.comtboyd@thegavoice.com

GA VOICE AND ATLANTA CONVENTION AND VISITORS BUREAU PARTNER ON LGBT TRAVEL GUIDE‘Destination: Gay Atlanta’ to be the offi cial LGBT visitors guide for the city

ATLANTA, GA - GA Voice, the LGBT media outlet of record for Atlanta and the state of Georgia, announced today a strategic partnership with the Atlanta Convention and Visitors Bureau (ACVB) for “Destination: Gay Atlanta,” a travel guide for LGBT visitors. Under the terms of the partnership, “Des-tination: Gay Atlanta,” a product of GA Voice, will be the offi cial LGBT guide for visitors to Atlanta and a resource for its many diverse residents. The print and digital versions of the travel guide will launch in late May.

The print version of “Destination: Gay Atlanta” will be distributed at all ACVB visitor centers as well as numerous strategic locations throughout the city. The digital version will reside at www.gay-atlanta.com which will be re-branded and marketed by ACVB as the offi cial LGBT visitor site for Atlanta. GA Voice will provide all LGBT specifi c content to the site in addition to the travel guide. ACVB will provide gen-eral content and searchable listings of interest to all visitors and residents.

“Our partnership with the Atlanta Convention and Visitors Bureau ensures that the many LGBT visitors to our city will feel both welcomed and appreciated,” said Chris Cash, publisher of GA Voice. “With the support of ACVB, ‘Destination: Gay Atlanta’ will be easily accessible to LGBT people throughout the country. We are proud to participate in this venture which extends a warm invitation to enjoy this great southern city.”

GA Voice, co-founded by Cash, Laura Douglas-Brown and Tim Boyd, is published in print bi-weekly, and constantly updated online at www.thegavoice.com. GA Voice offers relevant and late-breaking news, events and entertainment to its community.

###

GA Voice | 1904 Monroe Dr. | Ste. 130 | Atlanta, Ga. 30324 | www.theGAVoice.com

Page 13: 2012 GA Voice media kit
Page 14: 2012 GA Voice media kit

ADVERTISINGINSERTION FORM

PAYMENT TERMS A deposit is required with contract. Payment plans may be available. Total payment is due prior to April 1, 2012.

NOTICE OF LIABILITYThe submission by the advertiser of any materials for publication in “Destination: Gay Atlanta” shall be considered a representation to the publisher that the advertiser is appropriately authorized to publish such materials, and that all necessary consent to utilize such materials in this manner has been obtained. The advertiser assumes full responsibility and liability for the content of all materials submitted and published, and agrees to indemnify and keep the publisher and its agents harmless from any and all damages, losses, expenses or other liabilities resulting from demands, claims or suits that may arise, directly or indirectly, from the publication of said advertising.

CANCELLATION POLICYCancellations cannot be accepted after March 2. Premium positions are not cancellable at any time.

ADVERTISER INFORMATION

ADVERTISING AGREEMENT

BILLING INFORMATION

COMPANY

TOTAL DUE CHECK #

CASH VISA MASTERCARD AMEX

NAME

CARD NUMBER EXP. DATE

ADDRESS

NAME AS PRINTED ON CARD

CITY

PHONE FAX

SIGNATURE

DATE

E-MAIL

STATE ZIP

AUTHORIZED SIGNATURE

TERMS AGREEMENTI have read, understand and agree to the provisions and specifi cations of this contract including the schedule of deadlines and format requirements. I have authority to execute this contract on behalf of the advertiser.

SPECIAL TERMS/NOTES

PRINT:Full page $999 Discounts: Total:

Half page $599 Discounts: Total:

Quarter page $350 Discounts: Total:

Premium Discounts: Total:

WEB (www.gay-atlanta.net):Med. Rectangle $225/mo. Duration: Discounts: Total:

Live Hyperlink $75 Discounts: Total:Camera-ready Production

GA Voice | [email protected] | p: 404-915-6941 | f: 404-693-6365