2012 cli a industry update

7/30/2019 2012 Cli a Industry Update

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Cruise Lines International Association (CLIA)2012 Industry Update

Cruise Lines International Association (CLIA)2012 Industry Update


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26 CLIA Member Cruise Lines


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CLIA Member LinePassenger Carryings


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New Ships, Global Destinations, New Itineraries And InnovativeShipboard Facilities And Activities Have Driven ConsistentGrowth In Cruise Passengers

z Annual Passenger Growth

1980-2011: CLIA lines annualaverage passenger growth = 7.5% Average occupancies above 100% 2010 CLIA fleet occupancy = 103.2%

z Passenger Growth Over Time

Between 1980 and 2012: CLIA fleet will have carriedestimated 225 million guests

188 million passengers sourcedfrom North America

37 million passengers fromother parts of the world

z CLIA Passenger Trends

Total Guests / % N. AmericanSourced 2000: 7.214 million (91%) 2002: 8.648 million (86%) 2004: 10.46 million (84.4%)

2006: 12.01 million (83.9%) 2008: 13.01 million (77.6% 2010: 14.82 million (72.8%)


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CLIA Passenger Volume

CLIA Member Line PAX Summary - 2011 Year-End Estimate

16,365,000 Total Guests* 69% from U.S. & Canada

31% Sourced Internationally 103% Occupancy Average Length of Cruise: 7+

*Based on Q3 2011 figures


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Passenger Carryings

Average Passenger Year-over-Year Growth Rate 1980-2011


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North America, Europe & Australia2010 Cruise Penetration by Country

CountryUSAUK

Australia

CanadaGermanyItalySpainNorwayIrelandSwitzerland

AustriaSwedenFranceDenmarkNetherlandsBelgiumPortugalFinland

LuxembourgOther Europe

NA/Europe/AUS TotalSource: CLIA, ECC, ICCA

2010 Population(Millions)

309.3062.0422.22

34.3081.8060.5746.15

4.954.477.788.399.42

65.825.56

16.6510.8310.63

5.38

.50

766.76

Cruise Pax(Millions)

10.0901.560

.466

.6911.220

.889

.645

.065

.058

.091

.093

.061

.387

.026

.076

.047

.041

.016

.003.171

16.52

Penetration(%)

3.26%2.51%2.10%

2.01%1.49%1.47%1.40%1.31%1.30%1.17%1.11%

.65%

.59%

.47%

.46%

.43%

.39%

.30%

.06%

2.15%

Penetration(Rank)

123

456789

101112131415161718

19

PAX Volume(Rank)

127

5346

1214109

138

1711151618

19


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CLIA Fleet andCapacity Growth


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13 ships introduced in 2011 (12 new, one refurbished) 14,886 new beds

Carnival Cruise Lines Carnival Magic (3,690 passengers)

Celebrity Cruises Silhouette (2,886 passengers) Disney Cruise Lines Dream (2,500 passengers) Costa Cruises Favalosa (3,012 passengers) Seabourn Cruise Lines Seabourn Quest ( 450 passengers) Oceania Cruises Marina (1,250 passengers)

AMA Waterways AmaLotus ( 124 passengers) AMA Waterways Amaverde ( 162 passengers) AMA Waterways Amakaterina ( 212 passengers) Uniworld Boutique River Cruises SS Antoinette ( 164 passengers) Uniworld Boutique River Cruises River Victoria* ( 206 passengers) Uniworld Boutique River Cruises Douro Spirit* ( 128 passengers) Avalon Waterways Panorama ( 166 passengers)

* Refurbished/re-introduced

CLIA Fleet Growth Since 2000 - 2011: 143 New Ships


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211

231

Pearl Seas Cruises Pearl Mist ( 210 passengers) Disney Cruise Lines Fantasy (2,500 passengers) Costa Cruises Fascinosa (3,012 passengers) Celebrity Cruises Celebrity Reflection (3,030 passengers) MSCs MSC Divina (3,502 passengers) Carnival Cruise Lines Carnival Breeze (3,690 passengers) Oceania Cruises Riviera (1,250 passengers) American Cruise Lines Queen of the Mississippi ( 150 passengers) AMA Waterways AmaCerto ( 164 passengers) Avalon Waterways Vista ( 166 passengers) Avalon Waterways Visionary ( 128 passengers) Avalon Waterways Ankor ( 32 passengers) Uniworld Boutique River Cruises River Saigon ( 60 passengers) Uniworld Boutique River Cruises River Countess* ( 134 passengers)

Uniworld Boutique River Cruises River Duchess* ( 134 passengers) Paul Gauguins M/V Tere Moana* ( 90 passengers)

* Refurbished/re-introduced

14 ships to be introduced in 2012

(13 new, one re-introduced)17,984 new beds


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211

231

25 Ships Will Join CLIAs Fleet In The Period

of 2012 -2015

z Investment of more than 10 billionz 6 new ships, with 8,109 beds, will join the CLIA fleet in 2013z 4 new ships, with 15,369 beds, will be introduced in 2014z 2 new ships, with 4,240 beds, will join the fleet in 2015z Total beds and ships in the CLIA in fleet year end:

2011: 325,400 beds net 211 ships 2012: 342,012 beds net 222 ships

2013: 349,349 beds net 225 ships 2014: 360,618 beds net 230 ships 2015: 361,302 beds net 232 ships

(As of 2/23/2012, the Seatrade Order Book for was 19 ships with55,251berths, for an investment of $12.6 billion Based on CLIA andnon-CLIA member cruise companies not inclusive of River Boat vessels)


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Industry Trends for 2012Industry Trends for 2012


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z Roughly 3% of Americans took a cruise vacation in 2011z Approximately 24% of Americans have ever cruisedz Observations and expectations of travel agents, who sell nearly three-quarters

of all cruises, will be key in helping to attract new cruisersz Cruising is #1 in consumer interest; perceived value is a strong selling point

TOP DESTINATIONS FOR 2012 EXPECTED PASSENGER GROWTH

Alaska

CaribbeanMediterranean/Greek IslandsEuropean riversPanama Canal

EuropeSouth America

HawaiiSouth Pacific

Baltics/Scandinavia

Seniors

Friends/multiple familiesExtended/multigenerational familyFamilies

Young travelersSingles

Social/corporate groups

Consumer Trends ( a c co r d i n g t o J a n u a r y 2 0 1 2 CL I A Tr a v e l A g e n t S u r v e y )


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The history of the North American cruise industry has been one of expansion to all parts of the world as cruise lines have sought to attract loyal as well as first-time cruisers bydeveloping new geographic markets and offering new cruise experiences. In the last fiveyears, the globalization of cruising has been one of the dominant themes in the industry,

with particularly strong growth in Europe

1. Caribbean : 36.2 million bed days (33.7 percent)2. Mediterranean: 21.99 million bed days (20.44 percent)3. Europe/Scandinavia: 8.47million bed days (7.9 percent)4. Alaska: 6.65 million bed days (6.18 percent)5. Bahamas: 6.5 million bed days (6.05 percent)6. Mexico (West): 3.51 million bed days (3.27 percent)7. Transatlantic: 3.1 million bed days (2.9 percent)8. Australia/New Zealand/S. Pacific: 2.9 million bed days (2.7

percent)9. Trans Canal: 2.69 million bed days (2.5 percent)10. South America: 2.6 million bed days (2.4 percent)11. Hawaii: 2.19 million bed days (2.14 percent)

Top Markets: Deployment By Passenger Bed DaysIn Geographic Market (2011)

Deployment Trends


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z 5 Year Change In Geographic Deployment (2006-2011) Bed DayPercent Change /Share Shift

Caribbean + 13.5 percent / -5.5 points

Mediterranean +109.38 percent / +7.5 points Europe/Scandinavia +24.61 percent / -.5 points Alaska +4.66 percent / -1.62 points Bahamas +7.2 percent / -1.4 points

Mexico (West): -32.6 percent / -3.1 points Transatlantic: +111.2% / +1.08 points Australia/New Zealand/S. Pacific: 101.2 percent / +.93 points Trans Canal: -3.91 percent/ -.94 points

South America: +81.7 percent / +.67 points Hawaii: -23.9% percent / -1.5 points

Deployment Trends


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z Strong Growth and Innovation (based on CLIA member lines) 10 percent annual passenger growth over last five years, with some lines

enjoying even greater increases

Rapid growth in new ships in last five years, with most lines doubling size of fleetor more Expansion in destinations/itineraries:

American Cruise Lines: from nine to more than 30 Avalon Waterways: from 25 to 45 (Europe, Asia, SE Asia, Egypt,

Galapagos) Uniworld Boutique River Cruises: 32 itineraries in Europe; one in Russia;

three in Egypt; six in China; Southeast Asia in January 2012, and Italy in2013

Shipboard innovations: private balconies, in-room balcony breakfasts,chefs tables, choice of dining venues, local dining options, sustainablecuisine, all-suite ships, new programs for active travelers, wine and foodlovers

Trends in River Cruising


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z American Cruise Lines: Alaska Inside Passage, introduction of Queen of the

Mississippi sternwheeler z AMA Waterways: Africa safaris and wildlife cruise on MS Zambezi Queen; Culinary

Delights, Bites and Sights shore excursionsz Avalon Waterways: Introduction of two more "Suite Ships" in Europe - Avalon

Visionary, Avalon Vista - plus the first Vietnam & Cambodia river cruise itinerary to

sail all the way from Ho Chi Minh City to the Siem Reap via the company's new 32-passenger Avalon Angkor z Uniworld Boutique River Cruises: Introduction of Vietnam and Cambodia. New

programs in Europe allowing guests to customize their hosted excursions by localexperts: Choice is Yours, Go Active, and Gentle Walking. Introduction of moreUniworld exclusive included excursions; upgrades to all land-portion hotels, suchas the Four Seasons Cairo and The Ritz-Carlton Beijing Sumer multigenerationalcruises in France. The complete remodel of two boutique ships

Sampling Of Whats New For 2012:

Trends in River Cruising


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z Increased choice, creative culinary partnerships, health and sustainability,one-of-a-kind experiences:

Carnival Cruise Lines : Investing $500 million in first phase of a Fun Ship

2.0 program offering new dining and entertainment choices on 14 ships,including several new branded restaurants and Food Network star GuyFieris Guys Burger Joint, plus the first-ever EA SPORTS Bar at sea

Celebrity Cruises : Celebrity's stylish, specialty restaurants are positionedfor guests who enjoy culinary experiences and trendsetting travel. By theend of 2012, they will have 45 in total, ranging from the glamorous AdamTihany-designed main dining rooms to the chic, Mediterranean-themed"Blu" restaurant, to the elegant "Murano" and playful, eclectic "Qsine

Crystal Cruises : Extravagant dinners, ranging from seven-course withMichelin chefs to omakase with Nobu himself, juxtapose with new casualoptions: Chinese comfort food and daytime Bistro expansion into night-time small bites

Cunard Line

: Cunards Golden Lion Pub aboard Queen Mary 2 has beenrenovated and refreshed with expanded booth seating and more flatscreen TVs

New Experiences: Shipboard Dining


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z Disney Cruise Line : New Disney Fantasy features Remy, a premier dining optionwith a collaborative menu from Michelin two-star chef Arnaud Lallement and chef Scott Hunnel, a AAA Five Diamond award recipient

z Holland America Line: New dishes from celebrity chefs on the lines Culinary

Council - Master Chef Rudi Sodamin, Charlie Trotter, Jacques Torres, MarcusSamuelsson, David Burke and Jonnie Boer z Hurtigruten : Puts the emphasis on local with menus compiled according to ports

of call where ingredients, such as dried salt cod, originatez MSC Cruises: Mediterranean menus with Italian specialties; gluten-free dining is

always available on Fantasia-Class vessels and guests can also enjoy 24/7vegetarian options

z Norwegian Cruise Line : Norwegian Epic offers more 20 dining options and theships popular 24/7 pizza delivery service is being introduced fleetwide

z Oceania Cruises : New local market tours in various ports as part of the Bon Apptit Culinary Center on the new Riviera which launches in April 12

z Princess Cruises : The renowned Alfredos Pizzeria now showcasing a new sit-down venue with freshly prepared individual pies



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z Paul Gauguin : Joined forces with Jean-Pierre Vigato, and Art Smith, Oprahspersonal chef

z Regent Seven Seas : Partners with Chef Tommaso Barletta for a spotlight on

food cruise October 7, 2012z Royal Caribbean International : Oasis of the Seas , Allure of the Seas : Each

ship offers 25 dining options. For its 150 Central Park restaurant, MichaelSchwartz creates sustainable, seasonal menus in partnership with small farmsin Florida

z Silversea Cruises : Has teamed up with Relais & Chateaux LEcoles desChefs interactive cooking school

z Uniworld Boutique River Cruises : Global Master Chef, Bernard Zorn,continues to innovate Uniworlds dining program by continuously creatingdishes using the finest and freshest ingredients from the local markets from theports of call, and pairing dinner with the finest selection of complimentary wines

z Windstar Cruises: Focuses on regional cuisines with several special culinaryadventure shore excursions in the Caribbean



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z American Cruise Lines: In 2012, the line will debut two new itineraries Alaska InsidePassage and the Mississippi River. In August, American Cruise Lines will also be returningovernight cruising to the Mississippi River aboard its brand new 150-passenger Queen of the Mississippi

z Avalon Waterways: Introduces two new Suite Ships in Europe plus the first Vietnam &Cambodia river cruise itinerary to sail all the way from Ho Chi Minh City to the Siem Reap viathe companys new 32-passenger Avalon Angkor

z Carnival Cruise Lines : New 130,000-ton Carnival Breeze will enter service in June with asummer schedule of 12-day Mediterranean voyages. Carnival Miracle will launch the lines firstyear-round cruise program from New York in April

z Celebrity Cruises: Sends the 2,850-guest Celebrity Solstice to Australia and New Zealand for

the winter of 2012-13, following this years deployment of the 1,814-guest Celebrity Century inthe region. The Celebrity Millennium is inaugurating the lines first-ever Asia seasonz Crystal Cruises: 2012 itineraries count 20 maiden calls and many rarely-visited ports, including

Palermo, Ponce, Newcastle, Palams, Klaipeda, Agadir, and Sochi. Crystal Serenity and CrystalSymphony itineraries, 86% of which include port overnights (almost double from 2011)

z Cunard Line : Cunards newest ship, Queen Elizabeth, begins her maiden Mediterranean

program this Autumn with 12-day voyages that begin and end in Athens, Venice or Rome,including voyages to the Holy Land

Sampling of New Itineraries


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z Disney Cruise Line: Will sail from three new ports in 2012 New York, Seattle and Galveston.Disney Magic will offer eight-night cruises from New York to the Bahamas and five-night cruisesup the New England coast to Canada plus two-night weekend voyages. The line will offer twovoyages to Hawaii from Los Angeles for the first time

z Holland America Line : 14-day China and Korea voyage from Hong Kong; 20-day Portugal,Spain & Canary Islands voyage; 17-Day Spanish Rhapsody from Rotterdam; seven-dayNorwegian Fjords itineraries; 14-Day Venetian Empire sailing roundtrip from Civitavecchia; 32- to34-day Caribbean Odyssey featuring a transatlantic crossing from Southampton or Rotterdam

z Hurtigruten: New itineraries include an eight-day Autumn Adventure from Reykjavik to Bergen,crossing the North Sea and making stops in the Faroe, Orkney and Shetland Isles, andEdinburgh; a 19-day transatlantic Crossing from Las Palmas to Buenos Aires featuring anEquator Baptism

z MSC Cruises: The line will base MSC Lirica in Abu Dhabi for seven- and eight-day cruises of the Arabian Gulf for the 2011-2012 winter season. Ports will include Dubai, Muscat, Al Fujairah, andKhasab, the beautiful and historic port city in Oman

z Norwegian Cruise Line : Launches biggest European deployment in its history with four ships,including a second year-round vessel

z Oceania Cruises : In 2012, for the first time, will operate four ships in Europe, including the new1,250-guest Riviera, debuting in May. The line will feature more than 72 sailings from Apr - Dec, 41 distinct itineraries encompassing 145 different ports of call, 12 of which are new



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z Paul Gauguin Cruises : 2012 sailing schedule, three new itineraries, a 20-night SouthPacific Discovery hotel-and-cruise journey to Australia, New Caledonia, Fiji, Tonga,Cook & Society Islands; an Australs & Society Islands cruise featuring Rurutu, theIsland of Whales, at the height of whale-watch season; and a Fiji, Tonga, Cook &

Society Islands journeyz Princess Cruises : Largest Europe deployment with seven ships on 57 itineraries to

the Mediterranean, Holy Land, Northern Europe, Scandinavia/Russiaz Regent Seven Seas : New, longer itineraries - Grand Voyages, complimentary land

programs and 16 new ports of call in 2012, including a 143-night sailing from Rome to

Beijing, a 54-night sailing from Bali to Singapore on Seven Seas Voyager , three-nightland program in Luxor, and extended visits in St. Petersburgz Royal Caribbean International : Winter/Spring 2011-12 will mark Royal Caribbean

International's return to New Orleans after more than four years. Voyager of the Seas will be the largest and most innovative cruise ship to sail from the Port of New Orleans

z

Seabourn : New ports in the Mediterranean including Rosas, Spain; Porto Torres and Alghero on Sardinia; Mgarr on the Maltese island of Gozo; San Antonio on Ibiza; Sller on Mallorca; Ciutadella on Menorca; and Brindisi, Italy



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z SeaDream Yacht Club : New options, an extended visit to Machu Picchuduring the lines maiden 20-day voyages between Barbados and Iquitos to the

Amazon. In the Mediterranean, an 11-day Black Sea voyage from Istanbul

visiting Bulgaria, Romania, Ukraine, and Russiaz Silversea Cruises : Kicks off the year with a 115-day world cruise on Silver

Whisper to 45 ports in 27 countries and featuring 13 overnight visits andexclusive insider access to seldom seen global treasures. Silver Shadow, anew 19-day voyage from Auckland to Perth with calls in Napier, Wellington,Picton, Sydney, Melbourne, Adelaide, Port Lincoln and Albany. Silver Wind will offer a new series of 10-day voyages of southern Africa from Cape Town

z Uniworld Boutique River Cruises : Over 500 departures sailing on morethan 13 rivers in over 20 countries throughout Europe, Russia, Egypt, China,Vietnam, and Cambodia

z Windstar Cruises : Introduces eight new itineraries in 2012, includingvoyages to a unique collection of islands in the Caribbean, a voyage on CostaRicas Pacific Coast, Panama, the Italian and French Rivieras, and three newBaltic itineraries



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The nonprofit Cruise Lines International Association (CLIA) is the worlds largest cruiseindustry organization. CLI A r epresents the interests of 26 member lines andparticipates in the regulatory and poli cy development process while suppor tingmeasures that foster a safe, secure and healt hy cruise ship environment. CLIA is also

engaged in travel agent training, research, and marketing communications to pr omotethe value and desirability of cruise vacations with thousands of travel agency and travelagent members across North America. For mo r e information about CLIA, the cruiseindustry, and CLIA-member lines and travel agencies, visit www.cruising.org . CLIA canalso be followed on the Cruise Lines International Association's Facebook and Twitter fan pages.

Media Contacts:

Lanie Morgenstern, Travel /Industry Marketing Issues(754) 224-2224 ; [email protected]

David Peikin , Industry Policies/Regulatory & Legislative Issues(754 ) 201-2131 ; [email protected]

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2012 cli a industry update

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