A lifestyle

resource

for today’s

active adult

Triangle Edition: Serving Wake, Durham, Orange, Lee,Chatham, Johnston, Moore, and Harnett Counties

Triad Edition: Serving Alamance, Forsyth and Guilford Counties

In the US alone, one adult turns 50 every eight seconds, or a total of 4.7 million annually (and will continue for the next five years...)MARKET ~ Boomers dominate the market for most consumer goodsand services, estimated to be at $930 billion annuallyMEDIA ~ Boomers and mature adults consume all forms of print, andcomprise the major readership of mainstream publications (AARP, the Magazine has the largest circulation in the world)EDUCATION ~ Boomers are the most educated generation in historyEMPLOYMENT ~ 80% of Boomers are still employed, and many will continue working. This is the first generation of fully-employed womenFINANCE ~ Net worth is nearly double the national average, 48% earnover $100 thousand per year, 37% have assets over $1 millionHEALTH ~ Mature adults are very proactive about their health and wellness; they want to stay and look healthy!LIFESTYLE ~ Boomers work hard and play hard: they attend culturalevents, travel, enjoy fine wine and good food, love movies and sports

Boom! is the only lifestyle magazine in the Triangle and the Triad that specifically targets the lucrative active older adult market.

Advertising with us will make your business boom.

Boom! 2011 Editorial CalendarBoom! Magazine inspires, educates, and delights readers with a vigorous new image of phase two living. Monthly topicsinclude financial news for “living smart” (new for 2011, a series on the new tax laws), an in-depth health and wellness

report for “living well” (including a year-long series on National Awareness Months, and a four-part series on memory),and travel destinations for “living large”. The Lifestyle section this year incudes a series on “Keeping it Simple”.

NOTE: The Triad edition of Boom! is bi-monthly and will publish alternating months beginning with the Januaryissue and will include all the editorial listed below for January, March, May, July, September, and November with

some of the articles from the alternate months as space provides.

Regular columns also include home improvement, second careers (Transitions), legal advice, sports, gardening, wine and food,books, computer advice, car reviews, fitness, style tips, visual and performing art reviews, commentary, humor, the environment,

social security, Medicare and retirement issues. International and national celebrities grace our covers while local personalities arefeatured in Fifty and Fabulous. Additional features may be added throughout the year as new ideas are explored frequently.

NOTE: This schedule may change due tounforeseen circumstances. However, we willmake every attempt to cover these topics aspublished.

JANUARY• Income Taxes, Pt 1: Form 1040 Overview• Economic & Investment Outlook• Bariatric Surgery• Cervical Health Awareness Month• Charming Charleston, SC• Keeping it Simple, Pt 1: Getting Started, The Quest for Simplicity

FEBRUARY• Income Taxes, Pt 2: Dependents& Exemptions

• Tax Planning• Skin Conditions, Symptoms & Treatments• Heart Health Month• Cruising from Charleston to the Bahamas• Keeping it Simple, Pt 2: Removing Clutter

MARCH• Income Taxes, Pt 3: What is Income?• Mutual Funds• A Better Diagnosis (Talking to Your Doctor,Quality Ratings for Hospitals)

• Patient Safety Awareness Month• The Amazon Uncovered• Keeping it Simple, Pt 3: Cooking Made Easy: The Right Tools Simplify the Task

APRIL• Income Taxes, Pt 4: Capital Gains & Losses

• Investing in Stocks• Inflammatory Bowel Disease & Gastro Intestinal Issues

• IBS Awareness Month• A Romantic Trip to Philadelphia• Keeping it Simple, Pt 4: A SimplifiedFitness Routine

MAY• Income Taxes, Pt 5: Adjustments to Income

• Investing for Income• Hypertension• Stroke Awareness Month• Discovering North Carolina: Gaston County• Keeping it Simple, Pt. 5: Simplify YourCleaning Products and Go Green!

JUNE• Income Taxes, Pt 6: Standard or Itemized Deductions

• Real Estate• Sinuses - Nothing to Sneeze About• Headache Awareness Week• Cleveland, Ohio? You Bet!• Keeping it Simple, Pt 6: Gardening MadeEasy - Containers!

JULY• Income Taxes, Pt 7: Medical & Tax Deductions

• Education Funding Strategies• Chiropractic and Massage Therapies• Therapeutic Recreation Week• Discovering North Carolina: Yadkin Valley,Wine Region

• Keeping it Simple, Pt 7: Organize Your Book & Music Libraries (Yes, That Means Digital)

AUGUST• Income Taxes, Pt 8: Sectors & Industries• Insurance & Risk Management• Rheumatoid Arthritis (Non-Surgical and Surgical Options)

• Cataract Awareness Month• It Must be Maine• Keeping it Simple, Pt 8: Organize Your Computer

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SEPTEMBER• Income Taxes, Pt 9: Miscellaneous Deductions

• Retirement• Carpel Tunnel Syndrome & Your Hands• Adult Immunization Week• New Zealand: Beautiful One Day, Perfect the Next

• Keep it Simple, Pt 9: Car Maintenance Made Easy

OCTOBER• Income Taxes, Pt 10: Tax Credits• Elder Care• Obstructive Sleep Apnea & Insomnia• Healthy Lung Month• Breast Imaging and Taking Charge• Discovering North Carolina: Lake Norman• Keep it Simple, Pt 10: Tackling the Garage

NOVEMBER• Income Taxes, Pt 11: Problems & Penalties

• Estates, Trusts & Asset Protection• Wound Treatments• Diabetes Awareness Month• Limb Loss and Prosthetics• Panama: It Will Never Leave You• Keeping it Simple, Pt 11: What to Wear? Simplify Your Wardrobe

DECEMBER• Income Taxes, Pt 12: State Tax Issues• Financial Planning & Year End Strategies• Toxins in Our Environment• Safe Toys Month• Discovering North Carolina: Beech Mountain Retreat

• Keeping it Simple, Pt 12: Simplify YourPersonal Care Products Organically

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THE TRIANGLE EDITION OF BOOM! MAGAZINE IS PUBLISHED BY PRIME COMMUNICATIONS OF THE TRIANGLE, INC.106 Huntsmoor Lane • Cary, NC 27513 • 919.302.3329 • Fax 919.462.0141

Email: barbara@boomnc.com • boomnc.com© Copyright 2011, Prime Communications of the Triangle, Inc. All Rights Reserved.

THE TRIAD EDITION OF BOOM! MAGAZINE IS PUBLISHED BY KNEW LIFE PUBLISHING, INC.110 Burgwin Wright Way • Cary, NC 27519 • 919.624.1797

Email: eddie@boomnc.com • boomnc.com© Copyright 2011, Knew Life Publishing, Inc. All Rights Reserved.

Boom! 2011 Triangle Ad RatesServing Wake, Durham, Orange, Lee, Chatham, Johnston, Moore, and Harnett Counties

(35,000 Monthly Circulation – 60,000 Average Monthly Readership*)

Rate Sheet - All Rates Are NetPrices listed are per month - frequency discounts are for a 12 month period.

SPACE Open 4x 6x 8x 12xFull page full bleed 1700 1600 1550 1500 1425

Full page 1650 1550 1500 1450 1375

3/4 page 1350 1275 1225 1175 1100

Half page 950 875 835 800 750

3/8 page 800 750 725 700 650

1/4 page 575 525 500 475 425

1/8 page 325 300 285 275 250

Booming Business Ads NA 100 90 85 75

Boom! 2011 Triad Ad Rates - Bi-MonthyServing Alamance, Forsyth, and Guilford Counties (25,000 Circulation)

ISSUE Months Covered Date IssuedWinter January/February January 3Winter/Spring March/April February 28Spring/Summer May/June May 2Summer July/August June 27Summer/Fall September/October August 29Fall November/December October 31

Rate Sheet - All Rates Are NetPrices listed are bi-monthly - frequency discounts are for a 12 month period.SPACE Open (2 mos) 3x (6mos) 6x (12 mos) Full page full bleed 1875 1650 1475

Full page 1725 1500 1325

3/4 page 1400 1200 1025

Half page 925 825 725

3/8 page 800 700 600

1/4 page 550 500 450

1/8 page 400 350 300

Booming Business Ads 200 175 150

10% discount available for insertions into both editions.

• Deadline. Space reservation is the 20th of the month preceding publication. Art deadline is the 22nd of the month preceding publication. (Dates may fluctuate slightly during holiday seasons. Please discuss with your account executive if you have any questions.)• Ad creation charges are in addition to the rates listed above.• Prepayment is required for first time advertisers.

OPTIONAL CHARGES, per monthCOLOR: 4-color: $200 for full and 3/4 page; $100 for 1/2 and 3/8 page; $75 for 1/4 page; $50 for 1/8 page.INSERTS: $40 per thousand for single sheet; $55 per thousand for 4 pages; $70 per thousand for 8-12 pages.

Internet Advertising RatesTile Advertising: $75/month home page, $50/month secondary page, $150/month for all five main pages(Can be static jpg or an animated gif or Flash file, maximum of three rotations). Additional sizes available, discusswith your account executive.Boom! Blast Enewsletter: $150 month (total of 2 blasts).

*Circulation numbers verified by a Circulation Verification Council (CVC) Audit. In response to the audit, Senior Publications Media Group(SPMG), a national media-buying agency has included Boom! Magazine in their list of the 100 top-rated senior newspapers in the country.

Boom! Ad Sizes (shown as decimals, width x height) and Specification Information

FULL PAGEFull Bleed:w 11.125”h 12”Trim:w 10.625h 11.5Live Area:w 9.925”h 10.8”

3/4 PAGE(horizontal)w 9.6”h 8.0625”

3/4 PAGE(vertical)w 7.1625”h 10.8”

HALF PAGE(horizontal)w 9.6”h 5.325”

HALF PAGE(vertical)w 4.725”h 10.8”

3/8 PAGE(horizontal)w 7.1625”h 5.325”

3/8 PAGE(vertical)w 4.725”h 8.0625”

1/4 PAGE(square)w 4.725”h 5.325”

1/4 PAGE(horizontal)w 9.6”h 2.5875”

1/4 PAGE(vertical)w 2.2875”h 10.8”

1/8 PAGE(horizontal)w 4.725”h 2.5875”

1/8 PAGE(vertical)w 2.2875”h 5.325”

BOOMINGBUSINESSADSw 2.2875”h 2.5875”

Booming Business adsare grouped togetheron the puzzle page.

FULL PAGENo Bleed:w 9.6”h 10.8”

Note: Please make sure all the necessary elements are included when transmitting your art work electronically to Boom! Magazine. Allscreen and printer fonts and graphic files must be included when submitting native files. All Freehand or Illustrator EPS files musthave fonts converted to paths. Photoshop and Acrobat PDF files must be CMYK or grayscale. WHEN CREATING YOUR PDF FILES,PRINT COLORS “AS IS” (QUARK) OR WITH “NO CONVERSION” (InDESIGN). PLEASE MAKE SURE YOUR PDF FILES ARE NOTLOCKED AND ALL FONTS EMBEDDED.

Production Specifications:Offset printing on a web press requires special care when setting up your files - due to the high-speed of the presses, and the potentialfor paper stretching, here are some recommendations for ad design:• Uncoated paper absorbs more ink than coated. Keep in mind that most colors will appear darker in print than on your monitor.• Keep all colored type (4-color CMYK screen builds) larger than 16 point. Any type 14 point or smaller should be printed in black.Make sure your black is black and not a CMYK build. If you are using black type over a colored background, set the black to overprintrather than knocking out of the background.• Keep all reversed type larger than 16 point as well.• Graphics such as logos and illustrations are best reproduced as EPS files. Photos (CMYK or grayscale) are best reproduced as Tiff orEPS files. Bitmapped files are not recommended.• All Pantone colors or any other color matching systems are converted to CMYK files. Therefore, we do not guarantee color matching.Do not submit any files in RGB color.• Use a line screen of 100 lpi. Set the resolution at 200-300 dpi for your images. • Include a print proof with CDs. • If you have an “ad slick”, we can scan and convert to an electronic file, although we do not guarantee its quality. • We cannot accept any file formats other than those specified here. If you have an ad that does not fit into our requirements, we cancreate your ad in-house.

Acceptable File Formats, Print:• Adobe Acrobat PDF files (preferred)• EPS Files • Adobe Photoshop files

File Formats, Online:• Tile ads 144ppi square: jpg, gif or Flash(Additional sizes available, call to discuss)• Banner ads for Boom! Blasts: 5” wide by 1” high, 72dpi, jpg only