2011 - Volume 1

1

“If you’re looking to reach upholders of traditional American values,

your best bet might be the Hispanic market.” With that statement,

AdAge officially declared the Hispanic market hit its tipping point.

In Chicago, Hispanics crossed over the 2 million mark in 2010,

representing more than 1 out of every 5 Chicagoans. To help you

learn more about this growing, valuable market, we introduce the

2011 Chicago Hispanic Media Guide.

With 5 television stations, 6 radio stations and multiple websites and

newspapers, Spanish is the new look of Chicago media. What you’ll

find in this book is an overview of the Chicago market with an

emphasis on Hispanic. From introducing Chicago as a world class

city to highlighting Chicago’s leading TV, radio and online

properties, this guide showcases all that Chicago’s Hispanic media

has to offer.

Whether it’s Advertising Age or the Chicago Tribune referencing the

“growing influence of the Hispanic media*,” there has never been a

better time to invest in Chicago’s Hispanic consumer. Long known

as the Windy City, you’ll hear Chicago more often called the “ciudad

de los vientos.”

*AdeAge, “Count on it: Hispanic Market hits tipping point” July 26, 2010

Chicago Tribune: “Hispanic media plays growing role in election year” October 20, 2010

Greetings

Univision Chicago – 541 N. Fairbanks Ct Suite 1100, Chicago, IL 60601 – 312-467-5100

Table of Contents

Section Page

Chicago Market 3

Chicago's Hispanics 6

Chicago Television 11

Chicago Hispanic Television 12

Univison and TeleFutura Chicago 14

Chicago Radio 26

Chicago Hispanic Radio 27

Univision Radio 29

Chicago Online 33

UnivisionChicago.com 34

Chicago Newspaper 36

Chicago Hispanic Newspaper 37

Univision Chicago Research 39

2

Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA; TVB 2009, TNS Media Spot TV Expenditures by DMA 2009

Chicago is the…

3rd Largest

media market

Total Spot TV Revenue: $675 Million

4th Largest city GDP

in the world

Source: 2008 "Global city GDP rankings 2008-2025,” < https://www.ukmediacentre.pwc.com/imagelibrary/downloadMedia.ashx?MediaDetailsID=1562 >.

Retrieved 20 November 2009. Price Waterhouse Coopers; Additional rankings: 1. Tokyo, 2. New York City, 3. L.A.

City GDP: $574 Billion

3.5 million TV homes

3

The #1 sports town

Source: “2010 17th Annual Best Sports Cities.” The Sporting News

Chicago is …

Culturally rich

4

Chicago is…

Home to 31Fortune 500 HQ’s*

5Source: “2010 Fortune 500: Annual Ranking of America’s Largest Corporations.” Fortune Magazine; *Corporations headquartered in IL

2000 2010

Chicago is Latino

Hispanic

16%

Hispanic

21%

Black

18%Black

17%

White

60%

White

56%

Asian 5%Asian 4%

Other 2%

Other 1%

Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA

1.5M 2.0M

Hispanic Density

20.0% to 100%

8.0% to 19.9%

5.0% to 7.9%

3.0% to 4.9%

0% to 2.9%

6

out of

Adults 18-49

Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA

Driving Chicago’s growth

Chicago Hispanics are…

1 5

Source: 2011 Nielsen Universe Estimates, Adults 18-49, 2000 – 2011, Chicago DMA7

Average Age: Hispanics = 27 vs. Non-Hispanics = 40

13years younger

Source: 2011 Nielsen Universe Estimates, Average Age Persons 2+, Chicago DMA

Chicago Hispanics are…

Source: Geoscape Intelligence Systems, 2010 Estimates, Chicago DMA

Mexican

81%

Puerto

Rican

9%

Other

10%

8

Similar to U.S. Hispanics

Mexican

78%

Puerto

Rican

10%

Other

12%

Chicago Total U.S.

Total Consumer spending = $280B; Hispanic spending will grow to $49B by 2014 ($330B total)

Buying power of

$35B

Source: 2009 Global Insights Hispanic Monitor, Consumer Spending, Chicago DMA

Chicago Hispanics have a…

HH income of

Total HH Income = 92K; Hispanic HH Income will grow 18% by 2014 (vs. 12% total)

$69KSource: 2009 Global Insights Hispanic Monitor, Avg HH income, Chicago DMA

9

Ranking higher than the buying power of:

Chicago $35B

Guatemala $35B

Cuba $34B

Ecuador $33B

El Salvador $22B

Uruguay $22B

Costa Rica $20B

Panama $17B

Honduras $12B

Paraguay $12B

Consumer Expendi tu re:

Ch i c ag o v s . La t in A mer i c an Countr i es

Source: 2011 Nielsen Universe Estimates, 5-tier language breaks, Adults 2+, Chicago DMA

92%

Source: 2011 Nielsen Universe Estimates, Average persons per HH, Chicago DMA

3.6 2.5

Hispanics Non-Hisp.

Larger HH’s

Chicago Hispanics live in…

Spanish speaking HH’s

Only

Spanish

13%

Mostly

Spanish

30%

Spanish &

English

32%

Mostly

English

17%

10

Station Affiliation Channel Owner

CLTV Chicagoland TV Tribune Company

CSNC Comcast SportsNet Comcast Corporation

WBBM CBS 2 CBS Corporation

WCHU Azteca 61 Venture Technologies Group, LLC

WCIU Independent 26 Weigel Broadcasting

WCPX ION 38 Ion Media Networks, Inc

WEDE Religious Ind 34 First United, Inc

WFLD FOX 32 Fox Television Stations

WGBO Univision 66 Univision Communications, Inc

WGN CW 9 Tribune Company

WJYS Independent 62 Oxford Media Group, Inc

WLS ABC 7 Disney/ABC

WMAQ NBC 5 NBC Universal

WMEU Independent 48 Weigel Broadcasting

WOCH Arirang (Korean) 41 KM Communications

WOCK Mega TV 13 Spanish Broadcasting System

WPWR My Network TV 50 Fox Television Stations

WSNS Telemundo 44 NBC Universal

WSPY America One 30 Nelson Enterprises, Inc

WTTW PBS 11 Window to the World Communications, Inc

WWME Independent 23 Weigel Broadcasting

WWTO TBN 35 Trinity Broadcasting Network, Inc

WXFT TeleFutura 60 Univision Communications, Inc

Chicago Television Stations

11

A Tu Lado

Station: Univision WGBO 66

Owner: Univision O & O

Website: www.univisionchicago.com

Signal Power: Full power

Local News: M-Su 5-5:30p, M-Su 10-10:30p

Primetime Programs: Novelas, Variety

12

(At Your Side)

Station: TeleFutura WXFT 60

Owner: Univision O & O

Website: www.univisionchicago.com

Signal Power: Full power

Local News: M-F 6-7a

Primetime Programs: Drama, Movies, Novelas

Lo Máximo(The Maximum)

Station: Azteca WCHU 61

Owner: Venture Technologies Group, LLC

Website: www.aztecaamerica.com

Signal Power: Full power

Local News: N/A

Primetime Programs: Talk, Entertainment, News, Novelas

Station: Mega TV WOCK 13

Owner: Spanish Broadcasting Systems

Website: www.megatv.com

Signal Power: Low power

Local News: N/A

Primetime Programs: News Magazine/Opinion, Talk, Paid13

Station: Telemundo WSNS 44

Owner: NBC Universal O & O

Website: www.telemundochicago.com

Signal Power: Full power

Local News: M-F 5-5:30p, M-F 10-10:30p

Primetime Programs: Novelas

Más de lo que Esperas(More than you Expect)

La Fuerza de la Televisión(The Power of Television)

M Tu W Th F Sa Su

5a Early Morning: News / Talk

11aDaytime:

9a

5p

Morning:

2p

6p

8p Novelas / Variety

10a

4p

7pPrimetime:

Late News: Local and National News

Early News: Local and National News

Morning News / Talk

10p

9p

Children's

Movies

Sports

VarietyEarly Fringe:

Variety / Current Affairs

Novelas / Talk

3p

Weekend:

6a

7a

8a

1p

12p

M Tu W Th F Sa Su

Children's

Movies

Fútbol

VarietyEarly Fringe:

Novelas

6p

8p Novelas / Movies

10a

4p

Primetime:7p

11aDaytime:

9a

5p

Morning:

2p

6a

7a

8a

1p

12p

5a Early Morning: Novelas

Late News: Sports News

Early News: Entertainment News

Local Current Affairs / Novelas

10p

9p

Novelas / Variety / Talk

3p

Weekend:

14

News

(Your Happy Breakfast)

(Uni-Chicago Local News)

(Uni-Chicago Network News)

(To the Point)

(First Impact)

(Wake Up America)

Chicago’s local news leader,

focusing on Hispanics

Trusted network news with Jorge Ramos and Maria Elena Salinas

Action packed news magazine

Jorge Ramos presents the people and issues making political news headlines

Think “Meet the Press”

Think “Inside Edition” meets “Headline News”

Think “Good Morning America”

Traditional morning news wakes up America

Think “Good Morning America”

Fresh entertainment magazine with live news, the latest gossip and music

M-Su, 4-5p

M-Su, 5-5:30p/10-10:30p

M-Su, 5:30-6p/10:30-11p

Su, 9-10a

M-F, 6-9a

M-Su, 5-6a

15

Novelas

Daytime

Novelas

Primetime

NovelasProven products from the largest

production houses in the world

•Each story unfolds 5/week

Think popular romance novels as TV mini-series

•First run all year around

Favorites of the past and present, as well

as hit novelas targeting teenage viewers

16

M-Sa, 11-3p

M-F, 6-10p

Reality

(Our Latin Beauty)

(Look Who’s Dancing)

(The Big Show)

(The Great Battle Challenge)

Think “America’s Next Top Model”

Fusing the glamour of a beauty

pageant with reality TV

Think “Dancing with the Stars”

Physical challenges determine

who survives on the island

Celebrity dance competition

featuring classic and Latin routines

A life-size game board tests

participants’ mind, body and nerves

Think “Survivor” meets “Wipeout”

Think “American Gladiator” meets “Fear Factor”

17

Spring, Su, 7-9p

Fall, Su, 7-9p

Winter, Su, 7-9p

Summer, Su, 9-10a

Talk/Entertainment

(Don Francisco Presents)

(Giant Saturday)

18

(The Scoop & The Skinny)

(Here and Now)

Sa, 7-10p

The Spanish speaking world’smost popular Saturday night tradition

Think the ultimate variety show

Think “Regis & Kelly” meets “Extra”

Popular duo talk gossip on celebrities

M-F, 3-4p

Tu, 9-10p

W, 9-10p

Late night talk with the superstars

Think “The Tonight Show”

Timely, hard-hitting investigative reports and feature stories

Think “20/20”

Entertainment experts discuss the comings and goings of the stars

Think “TMZ” meets “Talk Soup”

Talk/Entertainment

(Scandalous TV)

(Final Verdict)

(A New Day)

(The Scissors)

Think “Access Hollywood” meets “Regis & Kelly”

Latest celebrity gossip, outrageous comedy skits and live performances

Courtroom drama, real judge, real justice

1 hour news magazine simulcast live on TF-Chicago and La Tremenda

Think “Mike & Mike in the Morning”

Think “Judge Judy” meets “People’s Court”

19

M-F, 6-7a

M-F, 1-2p / Su, 10a-12p

M-F, 4-5p

M-F, 5-6p

Movies

Blockbuster movies every night of the week

(All-Star Movies)

(The Movie Party)

Combination blockbuster movie nightand interactive party

Late-night movies from TeleFutura’scollection of Hollywood favorites

Weekend matinee and late-night movies

Think “TBS Movie Extra”

(Movies)

(Movies)

20

M-F, 7-9p / Sa-Su, 6-10p

M-Su, 10:30p-12:30a

Sa, 11a-6p / Su, 12:30a-2:30a

2X/month, Th, 7-9p

Sports News

#1 nightly sports news show in Spanish

Local, national and international sports updates

Latest scores and highlights as well as interviews with the biggest names in sports

Think “Fox Chicago Final Word”

Think “Sports Center”

Think “ESPN Sports Saturday”

(Sports Encounter)

(Sports Action Extra)

(Sports Republic)

21

Uni, Su,10a-12p

TF, M-Su, 10-10:30p

Uni, Su, 10:15-10:30p

Sponsorship Opportunities

Chicago’s favorite personality talks gossip, entertainment and the places to go

Promoting education and college readiness

The Mexican Consul live in the studio

Human interest and consumer affairs issues

Text-2-Vote daily questions

22

M, 5p News

F, 5p News

M-F, 10p News

M, F, & Sa, 10p News

M-F, 5p News

Club Teams:

SportsProfessional team soccer played in

national and international competitions(Think the Chicago Bears)

Mexican Soccer is Hispanic Chicago’s #1 sport

U.S. pro teams featuring the Chicago Fire

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Top MLS vs. top FLM in yearly competition

Teams compete to declare CONCACAF champ

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

23

Sports

The best teams of North and Central America

compete every 2 years for the gold

The best South American teams compete every 3

years in the longest running soccer competition

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

All friendly and qualifying matches for the men’s

Mexican National Team

All friendly and qualifying matches for the men’s

U.S. National Team

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

National Teams: The Nation’s best in the highest form

of international competition(Think the U.S. “Dream Team”)

24

SpecialsTargeting Chicago’s Hispanics, Univision’s specials include a

Red Carpet Pre-show, front row seats to the Ceremony,

behind-the-scenes Post-Show, News and online

The longest-running and highest-rated Latin

awards show

Latin Music’s most prestigious award show

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Only awards show honoring idols of and chosen

by Hispanic youths

Honoring the best of Latin American TV

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

25

Station Format Owner/LMAWBBM News CBS Radio, Inc.WGN Talk Tribune BroadcastingWVAZ Urban Ac Clear Channel CommunicationsWLS Talk Citadel CommunicationsWTMX Hot Ac Bonneville / KSL BroadcastingWOJO Reg'L Mex. Univis ion/Broadcas tingWDRV Classic Hits Bonneville / KSL BroadcastingWLS-F Oldies Citadel CommunicationsWUSN Country CBS Radio, Inc.WGCI-F Urban Clear Channel CommunicationsWBBM-F Rhy. Chr CBS Radio, Inc.WLIT-F Ac Clear Channel CommunicationsWKSC-F Chr Clear Channel CommunicationsWILV Ac Bonneville / KSL BroadcastingWXRT-F Adult Altern. CBS Radio, Inc.WBEZ News/Talk The WBEZ Alliance, Inc.WKQX Modern Rock Emmis Communications CorporationWLUP-F Classic Rock Emmis Communications CorporationWVIV-F Span. Adlt/Hits Univis ion/Broadcas tingWLEY-F Reg'L Mex. Spanish Broadcasting SystemWJMK Adult Hits CBS Radio, Inc.WSCR Sports CBS Radio, Inc.WCFS-F Ac CBS Radio, Inc.WPWX Urban Crawford Broadcasting Co.WNUA Span. Hits Clear Channel CommunicationsWLFM-L Smooth Jazz WLFM, LLCWFMT Classical Chicago Educational TelevisionWMVP Sports ESPN RadioWPPN Urban Univis ion/Broadcas tingWSRB Urban Ac Crawford Broadcasting Co.WIND Talk Salem Communications Corp.WGRB Black Gospel Clear Channel CommunicationsWJKL C. Christian Educational Media FoundationWMBI-F Religious Moody Bible InstituteWZSR Ac NextMediaWERV-F Classic Hits NextMediaWXLC Hot Ac NextMediaWDCB Jazz/News College of DuPageWIIL Rock NextMediaWSSR Ac NextMediaWCCQ Country NextMediaWCPT Talk Newsweb Corp.WVON Talk Midway Broadcasting Corp.WRTO Span. Ta lk Univis ion/Broadcas tingWMIL-F Country Clear Channel CommunicationsWWYW Oldies NextMediaWLJE Country Radio One CommunicationsWONU Christ. Rock Olivet Nazarene UniversityWCPT-F Talk Newsweb Corp.WNVR Ethnic Polnet Communications, Lt.WCPQ Talk Newsweb Corp.WMYX-F Modern Ac EntercomWRXQ Classic Rock NextMediaWXSS Chr EntercomWYCA Black Gospel Crawford Broadcasting Co.WXRD Classic Rock Radio One CommunicationsWZVN Ac Radio One CommunicationsWMBI Religious Moody Bible InstituteWCFL C. Christian Illinois Bible Institute,...WTMJ News/Talk Journal Broadcast GroupWKKV-F Urban Clear Channel Communications

Chicago Radio Stations

26

Station Name: La Que Buena

Call Letters: WOJO

Frequency: 105.1 FM

Format: Mexican Regional

Website: www.quebuenachicago.com

Station Name: Recuerdo

Call Letters: WVIV / WVIX

Frequency: 103.1 FM / 93.5 FM

Format: Spanish Adult Hits

Website: www.recuerdochicago.com

Station Name: La Kalle

Call Letters: WPPN

Frequency: 106.7 FM

Format: Spanish Top 40

Website: www.lakalle1067.com

Station Name: La Tremenda

Call Letters: WRTO

Frequency: 1200 AM

Format: Full Service News / Talk

Website: www.latremendachicago.com27

Con Orgullo Mexicano

Con Toda tu Música Favorita

Nadie Toca Más Música

Tu Fuente de Información

(With Mexican pride)

(With all of your favorite music)

(Nobody plays more music)

(Your information source)

Owner: Spanish Broadcasting System, Inc.

Call Letters: WLEY

Frequency: 107.9 FM

Format: Mexican Regional

Website: www.laley1079.com

Owner: Clear Channel Communications, Inc.

Call Letters: WNUA

Frequency: 95.5 FM

Format: Spanish Contemporary

Website: www.wnua.com

En Chicago Manda

Todos los exitos

28

(Ruling Chicago)

(All the hits)

La BotanaLive and local, La Botana brings their energetic personality, hilarious

voices, and crowd-pleasing talent to La Que Buena.

6a-12p Piolin por la Manana

12p-3p Valeria "La Chiquita" Morfin y Luchy Luchy

3p-7p La Botana

7p-12a Liliana Mendoza

Piolín por la Mañana“Piolin” is the top ranking morning show in the nation, regardless of

language, featuring entertainging drivetime banter.

Valeria “La Chiquita” Morfin y Luchy LuchyValeria “La Chiquita” Morfin, y Luchy Luchy keep listeners going

throughout their mid-day with the best music and listener interaction.

Liliana MendozaFive full hours of the best hits of Durangense, Norteñas and Tierra

Caliente, with plenty of listener interaction and prize giveaways.

Chicago’s Leading

Regional Mexican Station

29

6a-10a Buenos Días Recuerdo con Ricardo

10a-3p Amalia Gonzalez

3p-7p Cesar Osmar

7p-12a Buenas Noches Recuerdo con David Raul

Best hits ever made during

the 70’s, 80’s and 90’s.

Buenas Noches Recuerdo con David RaulDavid Raul brings his success and experience to Buenas Noches Recuerdo.

Buenos Días Recuerdo con RicardoThe winning programming philosophy is quite simple: Heavy on music, light on talk, along with the best music, news, and humor.

Amalia GonzalezAmalia provides the best selection of hits from the 70’s, 80’s, and 90’s,

interviews with listeners’ favorite artists, and her famous tips and advice.

Cesar OsmarCesar entertain and informs commuters on their ride home with listener requests, the latest traffic and weather, and humorous segments.

30

Chicago’s only

SL News/Talk Station

5a-9a Javier Salas con Un Nuevo Día

11a-12p Julie Stav

12p-2p Doctora Isabel

2p-3p Vita Source hosted by Jose Fernandez

6p-7p Locura Deportiva

7p-8p Silvatazo

7p-9p Paid Programming

9p-10p El Colmillo

Javier Salas con Un Nuevo DíaJavier Salas keeps listeners informed during their morning commute with a mixture of local,

national, and international news, weather and entertainment.

Vita Source hosted by Jose FernandezJose Fernandez, nutritionist and trainer, offers advice on proper nutrition and the latest

exercises.

Doctora IsabelLa Dra. Isabel, a licensed psychologist, takes over 8,000 calls daily seeking advice on parenting,

marital relations, and other interpersonal issues.

Julie StavJulie Stav answers listeners financial questions and offers advice on personal finances,

mortgages, and small business issues.

SilvatazoChicago’s very own Goyo Villanueva keeps listeners up-to-date with the latest sports news and

scores.

31

WRTO is home for Spanish language play-by-play broadcasts for

Chicago White Sox, Chicago Cubs, Chicago Bulls, and Chicago Fire

Chicago’s only

Top 40 Spanish station

6a-10a Mauricio Mejia

10a-2p Al Sanchez

2p-7p Latino Omarcillo

7p-12a Chuy Gonzalez

Al SanchezHe keeps listeners jamming thru their work day and adds an extra spice to

their lunch hour with the “Chile Caliente Mix!”

Latino Omarcillo“Latino Omarcillo” injects listeners’ PM commute with the latest news,

weather, and traffic and Omarcillo’s 5 o’clock mix.

Chuy GonzalezChuy Gonzales keeps listeners entertained throughout the evening with special

features such as “Top 7 songs at 7” and the “Pijama mix” at 9pm.

Mauricio MejiaHilarious segments, artist interviews, listener interaction and local news, with

entertainment news from correspondents in Miami.

32

Website Owner

ABC7Chicago.com Disney/ABC

CBS2Chicago.com CBS Corporation

Chicago.Metromix.com Gannet Co, Inc/Tribune Company

Chicago.Timeout.com Time Out Group, LTD

Chicago-Scene.com Ted Widen

ChicagoTribune.com Tribune Company

CLTV.com Tribune Company

DailyHerald.com Paddock Publications

MeTVChicago.com Weigel Broadcasting

MyFoxChicago.com Fox Television Stations

Post-Trib.com Sun Times Media Group

RedEyeChicago.com Tribune Company

SouthtownStar.com Sun Times Media Group

Suburban/ChicagoNews.com Sun Times Media Group

SunTimes.com Sun Times Media Group

TelemundoChicago.com NBC Universal

UnivisionChicago.com Univision Communications, Inc

ViveloHoy.com Tribune Company

Chicago Websites

33

UnivisionChicago.com

News (Videos/Slideshow/Articles)

News Stories

Polls

News Segments

Photos

Weather

Special Pages

34

Sponsorship Opportunities

Rotating Ad

Banners

Video Streaming

Polls

Splash Pages

35

Newspaper Owner

Aurora Beacon News Sun Times Media Group

Chicago Reader Creative Loafing, Inc

Chicago Sun Times Sun Times Media Group

Chicago Tribune Tribune Company

Daily Herald Paddock Publications

Elgin Courier News Sun Times Media Group

Hoy Tribune Company

Joliet Herald News Sun Times Media Group

La Raza ImpreMedia

Lake County News-Sun Sun Times Media Group

Lawndale Lawndale Press, Inc

Naperville Sun Sun Times Media Group

Northwest Herald Shaw Suburban Media

Nuevo Siglo The New Century

Post-Tribune Sun Times Media Group

RedEye Tribune Company

Reflejos Reflejos Publications, LLC

Southtown Star Sun Times Media Group

Chicago Newspapers

36

Hoy

Owner: Tribune Company

Type: Daily

Language: Spanish

Website: www.vivelohoy.com

La Raza

Owner: ImpreMedia

Type: Weekly

Language: Spanish

Website: www.impre.com/laraza

Lawndale

Owner: Lawndale Press, Inc

Type: Weekly

Language: Bi-Lingual

Website: www.lawndalenews.com

37

Reflejos

Owner: Reflejos Publications, LLC

Type: Weekly

Language: Bi-Lingual

Website: www.reflejos.com

Nuevo Siglo

Owner: Latino Print Network

Type: Weekly

Language: Spanish

Website: www.nuevosiglonews.com

38

Research Description

NielsenRatings, Universe Estimates, Reach/Frequency

reports, and other studies

Scarborough Qualitative consumer survey data

SimmonsQualitative consumer survey specializing in

packaged goods

Kantar Media Intelligence Advertiser spending estimates

Global Insights Population, Income, category spending estimates

GeoscapeDemographic/mapping software with current-year

population estimates

Polk Data for auto registrations, Hispanic by surname

Yankelovich Consumer lifestyle statements

Mintel Oxygen Consumer reports focusing on consumer trends

Univision Chicago Research Resources

39

This book was created by Univision Chicago Research. The

resources sited on this page were used throughout. Please contact

your Univision representative for help with your research needs.