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1970s 1990s

1984

1986

1997

1999

1998

NESTL KOKO KRUNCHpacks the ultimate chocolate

experience for children,combining the pleasureof chocolate with the benefitsof whole grain. The 10 vitamins& minerals, protein and fibrein NESTL KOKO KRUNCHmakes it a wholesomebreakfast cereal for every child.

With its catchy taglineHave a break, have a KIT KAT,KIT KAT has stayed true to its funpromise of giving Malaysiansa break from the daily grindwith these delicious waferfingers in chocolate milk.

This smooth operator isready to work with you

and brew up somethingto remember a brandnew coffee experience.NESCAF DOLCE GUSTO its the perfect Italiancaf-style coffee, now inMalaysians homes sinceOctober 2011.

The goodness of Inulin,a prebiotic, is a type ofsoluble dietary fibrethat is non-digestible a core ingredient inNESTL BLISS Yogurt Drink.Inulin encourages the growth

of good bacteria in ourlarge intestines, resulting inimproved gut health and abetter digestive system.

Refreshing, deliciousand a whole lot of fun,

MAT KOOL is a popularchoice among kids,and is wholesome too,as it is made with 100%natural flavouring.

Only 2 glasses of

OMEGA PLUS milk(taken every day for30 days) is scientificallyproven to lower bad(LDL) cholesterolby 7%.

2011

Nestl (Malaysia) Berhad 110925-W ,

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8 E ; E < J K C y : F E K @ E L < ; K F > I F N

The 80s signalled a new era for Nestl with the opening of mo

manufacturing facilities and expansion of its product categories. By the

Nestl had become synonymous with quality, innovation and creativity. I

uncanny ability to anticipate Malaysians tastes and preferences resulte

in a portfolio of products which became a meaningful part of peoples live

with their emphasis on health and wellness.

One of the most significant campaigns in the 1980s was the intern

campaign called Together for a Billion, which brought all Nestl employee

together in a commitment to achieve a billion Ringgit of sales. They all felt

real sense of pride and satisfaction when Nestl succeeded in achieving th

objective of the campaign the Companys first MYR 1billion turnover.

The 80s culminated with the Companys listing on the Kuala Lumpur Stoc

Exchange (now called Bursa Malaysia) in 1989.

E < J K C y 9 I 8 E ; J

One of the Companys most successful brands, MILO, was introduced in 1949 as a nutritious

beverage. Its unique taste created millions of MILO fans across a wide cross-section of the

community. The brands grassroots approach of building the MILO brand through samplingand sports sponsorships paid off, as MILO became extremely popular among schoolchildren

in Malaysia. The iconic MILO van was a prominent feature at school sports events, with

schoolchildren lining up eagerly for their ice-cold cup of MILO.

NESCAF made its way into Malaysia in the 1950s when the prospect of instant gratification

was beginning to catch on. It wasnt long before NESCAF became the nations leading instant

coffee brand.

MAGGI 2-Minute Noodles were introduced in the early 1970s, with Nestl

focussing on flavours that appealed to the Malaysian taste buds, such as

curry, chicken and assam laksa flavours. The TV campaign chanting,

MAGGI noodles, fast to cook, good to eat, became a hit and

was successful in increasing awareness as well as creating trialsand repeat purchases. Now, Malaysia is the model market for

MAGGI Instant Noodles for the Nestl world.

, with Nestl

, such as

ting,

nd

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Nestl (Malaysia) Berhad 110925-W .

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8 E < M < I $ < E ; @ E > J K F I P

The Companys strong emotional

connection created with Malaysians

a century ago is a never-ending story.

As the leading Food, Nutrition, Health

and Wellness Company, Nestl willcontinue to offer nutritionally balanced

and tasty food, as well as encouraging

a healthy lifestyle.

K ? < E < J K C y K < 8 D J G @ I @ K

One of the winning formula that allowed

Nestl to continue being successful

is the great sense of camaraderie and

team spirit among the Nestl people.

Guided by Nestl corporate values

that consist of Respect, Trust,

Commitment, Involvement and Pride,

everyone at Nestl Malaysia strives

to work together to deliver the Nestlpromise of GOOD FOOD, GOOD LIFE

to their consumers.

We have gone all out to develop an in-depth

understanding of our Malaysian consumers

and to help improve the quality of their lives

through our products and the way in which

we engage with them.

This emphasis on continuous innovation

and renovation has helped us lead the way

in improving the quality, safety and nutritional

value of food products in Malaysia.

We will continue to keep a clear focus on

developing our people and driving strong

values and ethics across all aspects of the

company. And we will continue to strive for

improvements in operational efficiency

so that our consumers continue to have access

to top quality yet affordable food products.

Peter VogtManaging Director,

Nestl Malaysia

Nestl (Malaysia) Berhad 110925-W ((

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A very responsible compan

which is willing to liste

innovate and contribu

to societys well-beingDr. Tee E Sion

Presiden

Nutrition Society Malays

I have really appreciated

the sincerity of the Companys

support that has been

unstinting and more

importantly, sustained.

Mary Ong

Mother of Squash

Nestl through MILO has built up

a love affair between the brand and

the consumer over the years.

It is a never-ending love affair.

Dato Dina Rizal

Ex-Nestl Malaysia employee

Exemplary company with

strong sustainable policies

in innovating the way

food is presented.

Anni Mitin

Southeast Asian Council for

Food Security & Fair Trade

(SEACON)

From nothing, we now have a small

business, as we were able to buy

the necessary equipment with the

Companys assistance. From the talks

and expertise shared by Nestl, the

villagers also get more ideas on howto improve their businesses.

Rusnita Ngah

(PEWANIS) Group Leader of PEWANIS

(Pengusaha Wanita Setiu

Women Entrepreneurs of Setiu)

Kg. Mangkuk, Penarik, Setiu, Terengganu

The readiness of Nestl staff

to listen to our feedback and

concerns has always been a

strong point of the business

relationship.

Lee Thiam Wah

Managing Director,

99 Speedmart

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Nestl (Malaysia) Berhad (110925-W)22-1, 22nd Floor, Menara Surian

No. 1, Jalan PJU 7/3, Mutiara Damansara

47810 Petaling Jaya, Selangor Darul Ehsan

Malaysia.

Tel: (+603) 7965 6000

Fax: (+603) 7965 6767

Nestl Consumer Services Free Phone: 1-800-88-3433

Facebook: http://www.facebook.com/NestleMalaysia

2011 100years pullout

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