2011 07 cloud service contracts get stormy final

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Announcements: Sunday, September 11 Don’t miss the Opening Reception this evening from 5:00–7:00pm in room Grand 8. The Data Center World Opening Party will provide you with ample opportunity to relax and network with your peers. Monday, September 12 The Peer Connection Luncheon will take place from 12:15–1:30pm in room Grand 7. The Data Center World Expo and Cocktail Reception will be located in Cypress Hall 1 and will take place from 4:15–6:45pm. Tuesday, September 13 The exhibit hall will open today at 11:30am and lunch will be provided in the expo hall. The Data Center World raffle ticket collection will begin today. Deposit your raffle tickets in sponsoring exhibitor’s booths during the expo hours of 11:30am–1:45pm. The raffle will take place from 2:15 to 2:30pm in the expo hall in Lounge A. You must be present to win! Only one prize per person will be collected. Wednesday, September 14 The closing session will take place today. Be sure to attend “When Disaster Strikes–Will You Be Prepared?” presented by AFCOM’s Data Center Institute Panel from 10:30–11:30am in room Grand 1.

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In the rush to the cloud, many business leaders are heading for trouble. Companies that don’t follow a roadmap or set up a safety net are driving off a cliff, encountering service failures that threaten viability. First businesses need to assess services for cost, value and risk to develop the roadmap that considers short- and long-term costs and savings. Second, businesses must build the safety net in terms of a service contract that outlines expectations for quality, performance, responsiveness, support, disruption and end of contract. This session will discuss the strategy for developing a service roadmap, contract and how to measure and govern the service provider, ensuring perception is reality.

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Page 1: 2011 07  Cloud Service Contracts Get Stormy Final

Announcements:Sunday, September 11•Don’t miss the Opening Reception this evening from 5:00–7:00pm in room Grand 8. The Data Center World Opening Party will provide you with ample opportunity to relax and network with your peers.

Monday, September 12•The Peer Connection Luncheon will take place from 12:15–1:30pm in room Grand 7.•The Data Center World Expo and Cocktail Reception will be located in Cypress Hall 1 and will take place from 4:15–6:45pm.

Tuesday, September 13•The exhibit hall will open today at 11:30am and lunch will be provided in the expo hall. The Data Center World raffle ticket collection will begin today. Deposit your raffle tickets in sponsoring exhibitor’s booths during the expo hours of 11:30am–1:45pm. The raffle will take place from 2:15 to 2:30pm in the expo hall in Lounge A. You must be present to win! Only one prize per person will be collected.

Wednesday, September 14•The closing session will take place today. Be sure to attend “When Disaster Strikes–Will You Be Prepared?” presented by AFCOM’s Data Center Institute Panel from 10:30–11:30am in room Grand 1.

Page 2: 2011 07  Cloud Service Contracts Get Stormy Final

Michele HudnallSolution Product Marketing

Page 3: 2011 07  Cloud Service Contracts Get Stormy Final

“How the Cloud Looks from the Top: Achieving Competitive Advantage in the Age of Cloud Computing” – A Harvard Business Review Analytic Service Report, June 2011

Page 4: 2011 07  Cloud Service Contracts Get Stormy Final

“How the Cloud Looks from the Top: Achieving Competitive Advantage in the Age of Cloud Computing” – A Harvard Business Review Analytic Service Report, June 2011

Page 5: 2011 07  Cloud Service Contracts Get Stormy Final

Conservative efficiency gain in an $1B organization

Page 6: 2011 07  Cloud Service Contracts Get Stormy Final

1-12% of revenue is IT spend 5% is $50M in IT spend

Conservative efficiency gain in an $1B organization

Page 7: 2011 07  Cloud Service Contracts Get Stormy Final

$ 35M is operations70% of IT spend is operations

1-12% of revenue is IT spend 5% is $50M in IT spend

Conservative efficiency gain in an $1B organization

Page 8: 2011 07  Cloud Service Contracts Get Stormy Final

5% is $50M in IT spend

$ 35M is operations

$ 17.5M spent on people

70% of IT spend is operations

50% is spent on human capital

Conservative efficiency gain in an $1B organization

1-12% of revenue is IT spend

Page 9: 2011 07  Cloud Service Contracts Get Stormy Final

5% is $50M in IT spend

$ 35M is operations

$ 14.875M keeping lights on!

1.5% of revenue

$ 17.5M spent on people

70% of IT spend is operations

85% of time is reacting and

maintaining

50% is spent on human capital

ProactiveProactive

15%15%

ReactiveReactive

50%50%

MaintenanceMaintenance

35%35%$14.875M

$14.875M

Conservative efficiency gain in an $1B organization

1-12% of revenue is IT spend

Page 10: 2011 07  Cloud Service Contracts Get Stormy Final

• Conservative 15% improvement

• Reduce reacting and maintaining

from 85% to 70% – $14.875M to

$12.250M

A $2.625M shift to drive growth!

ReactiveReactive

40%40%ProactiveProactive

30%30%

MaintenanceMaintenance

30%30%

Conservative efficiency gain in an $1B organization

5% is $50M in IT spend

$ 35M is operations

$ 14.875M keeping lights on!

1.5% of revenue

$ 17.5M spent on people

70% of IT spend is operations

85% of time is reacting and

maintaining

50% is spent on human capital

1-12% of revenue is IT spend

Page 11: 2011 07  Cloud Service Contracts Get Stormy Final

Services to the Cloud

Quality in the Cloud

Success in the Cloud

Page 12: 2011 07  Cloud Service Contracts Get Stormy Final

Classifying ServicesStrategyNew Role of IT

Page 13: 2011 07  Cloud Service Contracts Get Stormy Final
Page 14: 2011 07  Cloud Service Contracts Get Stormy Final

Commodity versus custom◦ Well defined, atomic

Volatile demand versus capacity◦ Infrastructure on demand

Agile development◦ Infrastructure and platforms on

demand

New/changing services Keep it simple!

Workloads

Workloads

Workloads

How are my services

How are my services

perform

ing?

perform

ing?

Page 15: 2011 07  Cloud Service Contracts Get Stormy Final

Orchestrator◦ Build, deploy, run (Old) ◦ Buy, deploy, manage (New)

Service managers

Service analyzers

Vendor managers

Page 16: 2011 07  Cloud Service Contracts Get Stormy Final

Service ProvidersManagementService Levels and Penalties

Page 17: 2011 07  Cloud Service Contracts Get Stormy Final

Define the service◦ Performance, availability◦ Data, security◦ Responsiveness

How service is delivered◦ Processes◦ Tools◦ Reporting

Viability◦ Time in business◦ Customer base◦ Customer references

Page 18: 2011 07  Cloud Service Contracts Get Stormy Final

Service accountability◦ What do they provide◦ Perception versus reality

Aggregation of data Service performance◦ Tune the services◦ Drive growth

Balance ◦ Operating efficiency◦ Growing effectiveness

Page 19: 2011 07  Cloud Service Contracts Get Stormy Final

Reasonableness◦ Standards◦ Balance risk

Service◦ Performance◦ Responsiveness◦ Security◦ Data

Penalties◦ Balance risk and value

Page 20: 2011 07  Cloud Service Contracts Get Stormy Final

Change, Change, ChangeService AccountabilityEnd of Contract

Page 21: 2011 07  Cloud Service Contracts Get Stormy Final

Operations roles are changing Discussion is changing◦ Service performance◦ Cost versus value

Deployment is changing Acquisition versus operating Service provider catalyst Reasons to right source◦ Create change and standards◦ Not for cost

Page 22: 2011 07  Cloud Service Contracts Get Stormy Final

IT owns the service Selling to the business Know your services◦ Cost, value, risk

Service enable Measure services Back-up plans Vendor management◦ 3-7% of the contract value◦ Changing operational roles

Page 23: 2011 07  Cloud Service Contracts Get Stormy Final

Plan for the end Data◦ Who owns it?◦ How will it be turned over?◦ Transition period

Define the terms What is your back-up plan?

Begin with the end in mind

Page 24: 2011 07  Cloud Service Contracts Get Stormy Final
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Amazon, Intuit . . . ◦ Innovators, change how business

is transacted

There are and will be outages Risk takers and naysayers◦ Leaders and followers

Mitigate risk Service enable Backup, redundancy?

Page 26: 2011 07  Cloud Service Contracts Get Stormy Final

Service strategy

Change, change, change

Service accountability

Vendor evaluation

Service levels and penalties

Vendor management

End of contract

How are my

services performing?

Page 27: 2011 07  Cloud Service Contracts Get Stormy Final

Michele HudnallSolution Product [email protected]

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