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TABLE OF CONTENTS

2010

01.INTRODUCTION

PAGES 03-06

02.CARTOON NETWORK

LATIN AMERICA: SUCCESS AND

RESPONSIBILITYPAGES 07-10

03.THE CARTOON

MOVEMENTPAGES 11-18

04.THE IMPORTANCE

OF PARTNERSHIPSPAGES 19-24

05.ON-AIR CAMPAIGNSPAGES 25-28

06.PUBLIC EVENTSPAGES 29-36

07.CONCLUSIONPAGES 37-40

08.STATEMENTOF VALUESPAGES 41-46

09.CONTACTSPAGE 48

05.ON-AIR CAMPAIGNSPAGES 25-28

06.PUBLIC EVENTSPAGES 29-36

07.CONCLUSIONPAGES 37-40

08.STATEMENTOF VALUESPAGES 41-46

09.CONTACTSPAGE 48

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ANNUAL REPORT/ INTRODUCTION

CARRERA CARTOON CHILE CARRERA CARTOON CHILE

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We are still in the early phase of The Cartoon Movement, but we are proud of its achievements in 2010.

These include:

Adopted The Cartoon Movement statement of values.

Signed a multi-year partnership with UNICEF. Donated $12 million in air time to broadcast

PSAs to raise funds for UNICEF’s emergency programs following natural disasters in Haiti, Chile and Brazil.

Donated an additional $5.5 million in air time on the Cartoon Network and its sister channel Boomerang for organizations such as SOS Mata Atlântica, Fundação Gol de Letra, Un techo para Chile, among others.

Organized Carrera Cartoon races in Argentina, Chile, Colombia and Mexico, donating $75,000 of the proceeds to UNICEF and Fundación Colombianitos.

Raised $47,000 for the Un Kilo de Ayuda child nutrition program in Mexico, through the sale of school planners featuring popular cartoon characters.

CARTOON NETWORK LATIN AMERICA (CNLA) IS PLEASED TO PRESENT ITS FIRST ANNUAL REPORT OF THE CARTOON MOVEMENT, OUR PROGRAM OF CORPORATE SOCIAL RESPONSIBILITY (CSR). THIS REPORT PROVIDES THE RATIONALE FOR CREATING THE CARTOON MOVEMENT AND SPOTLIGHTS THE EXCITING PRO-SOCIAL CAMPAIGNS, EVENTS AND PARTNERSHIPS THAT CNLA HAS UNDERTAKEN OVER THE PAST YEAR.

2010 was a watershed in the evolution of The Cartoon Movement. In the course of the year, we adopted a comprehensive statement of the values that now guide The Cartoon Movement as we reach out in new ways to our audience of 34 million households and beyond. We established a strategic, multi-year partnership with the United Nations Children’s Fund (UNICEF), the world’s foremost champion of children’s rights and well-being. Aided by extensive research, we identified priority social and environmental issues that are relevant to our audience as well as to our corporate DNA. We prepared to launch major on-air and online campaigns in support of these causes, the first of which will focus on protecting the environment.

AIDED BY EXTENSIVE RESEARCH, WE IDENTIFIED

PRIORITY SOCIAL AND ENVIRONMENTAL ISSUES THAT ARE RELEVANT TO

OUR AUDIENCE AS WELL AS OUR DNA

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GOOD CORPORATE CITIZENSHIP REQUIRES TRANSPARENCY AND ACCOUNTABILITY AS WELL AS ONGOING DIALOGUE WITH INTERNAL AND EXTERNAL STAKEHOLDERS, ESPECIALLY CHILDREN AND THEIR FAMILIES. THE CARTOON MOVEMENT EMBRACES THESE VALUES AND IT IS IN THIS SPIRIT THAT WE PRESENT THIS ANNUAL REPORT.

We are confident that social responsibility makes for good business and that The Cartoon Movement is now positioned to add new value to the Cartoon Network brand in the region.

GOOD CORPORATE CITIZENSHIP REQUIRES TRANSPARENCY AND ACCOUNTABILITY

CARRERA CARTOON ARGENTINA


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ANNUAL REPORT/ CARTOON NETWORK LATIN AMERICA: SUCCESS AND RESPONSIBILITY

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the largest cartoon library, including award-winning original programming and the finest in third-party acquisitions as well as Warner Bros., Hanna-Barbera and MGM favorites.

Boomerang, Cartoon Network’s sister channel for tweens and teens, currently boasts over 23 million subscribers in Latin America. The channel’s programming features live action shows, animated series, telenovelas, movies, music videos and specials showcasing live bands from across the region. But with our success comes a sense of responsibility. We believe these multifaceted links to millions of people around the region provide us with wonderful opportunities to give back to our audiences in modest but significant ways.

Although 2010 was a good year for most of Latin America and the Caribbean, economically speaking, the region continues to face enormous challenges. It has some of the world’s largest economic disparities that undermine growth and fuel social instability.

IN LESS THAN TWO DECADES, CARTOON NETWORK HAS BECOME A HOUSEHOLD NAME IN LATIN AMERICA AND THE CARIBBEAN, AND ITS 200+ ANIMATED AND LIVE-ACTION CHARACTERS ARE REVERED BY KIDS AND ADULTS ACROSS THE REGION.

In 1993, Cartoon Network Latin America made its debut, broadcasting to 500,000 homes. Today, CNLA is the leading children’s media brand in the region, reaching 34 million households in 40 countries in Spanish, Portuguese and English, and millions more through program syndication and licensed products. Almost ten million registered users access and interact with our hugely popular CartoonnetworkLA.com regional website, as well as six local websites in Argentina, Brazil, Chile, Colombia, Mexico and Venezuela.

Cartoon Network Latin America has demonstrated the strength of its brand— funny, bold, playful and irreverent—through a multiplicity of platforms including TV, movies, Internet, live events, licensed products, games and mobile media. The channel is home to

WITH OUR SUCCESS COMES A SENSE OF

RESPONSIBILITY

Cartoon Network Latin America has demonstrated the

strength of its brand— funny, bold, playful and irreverent—through a

multiplicity of platforms

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Environmental problems plague large cities and rural areas alike. Marginalized populations are excluded from the benefits of globalization and unable to find decent jobs. Many children, particularly in indigenous communities and urban slums, lack access to adequate healthcare, nutrition and education. Gang and drug-related violence remains an intractable problem.

A growing, dynamic middle class is expanding the consumer market, but is also affected by serious life-style diseases such as obesity and diabetes. And, like people all over the world, the region’s citizens face the unrelenting forces of globalization that require new levels of awareness and education to deal with the complexities of modern life, including the media that surrounds them.

With these challenges in mind, CNLA has created The Cartoon Movement to help us face these challenges in ways that are in keeping with our corporate DNA, especially our commitment as Champions of Laughter, to let kids be kids. We know that we will do well as a company only if the people of this diverse region also flourish and its children realize all their rights to a nurturing and safe environment, at home and in their communities.

It is a rapidly changing region and we must change with it. For these reasons, CNLA is committed to creating new and fun ways to become more involved with kids, their families and communities. This is the aim of The Cartoon Movement and the challenge before us.

WE KNOW THAT WE WILL DO WELL AS A COMPANY ONLY IF THE PEOPLE OF THIS DIVERSE REGION ALSO FLOURISH AND ITS CHILDREN REALIZE ALL THEIR RIGHTS TO A NURTURING AND SAFE ENVIRONMENT, AT HOME AND IN THEIR COMMUNITIES CARTOON NETWORK LATIN AMERICA PARTNERED WITH

UNICEF TO SUPPORT RELIEF EFFORTS IN HAITI AND CHILE


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ANNUAL REPORT/ THE CARTOON MOVEMENT

CARRERA CARTOON CHILE CARRERA CARTOON ARGENTINA CARRERA CARTOON MEXICO

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CARTOON NET WORK IS NOT NEW TO CORPORATE SOCIAL RESPONSIBILITY. INDEED, CARTOON NETWORK AND OUR CORPORATE PARENTS—TURNER BROADCASTING AND TIME WARNER—HAVE A RECOGNIZED TRACK RECORD OF PHILANTHROPY AND COMMUNITY INVOLVEMENT OVER THE DECADES.

In the mid-1990s, for example, Cartoon Network supported UNICEF’s Cartoons for Children’s Rights initiative. Some of the PSAs produced for the campaign by the world’s leading animation studios are still being shown on TV stations in the region. More recently, we have supported humanitarian relief efforts after natural disasters, donated funds to NGOs working with malnourished and disabled children and organized Carrera Cartoon races in which kids and parents run together to promote good health and strong families. Cartoon Movement events for kids in Colombia and Venezuela in 2009 benefited the National Cancer Institute and Fundación Autismo en Voz Alta, respectively.

STRENGTHENING AND EXPANSION IN 2010Our business is entertainment—telling stories and making kids laugh is what we do best. We generally leave the educating to parents and teachers and the social causes to activists. But the world and particularly the region are changing, and today more is expected of the private sector. Companies need to be better corporate citizens that give back to the communities they serve and contribute to social and environmental sustainability.

The original vision of The Cartoon Movement has evolved and, since 2010, has become the umbrella for all our CSR initiatives, developed with the assistance of Rain Barrel Communications, LLC. Its tagline—It’s time to get moving—suggests that together with the 34 million households we reach and beyond, we can make a meaningful contribution to the well-being of children and their communities.

It’s all about movement—taking social action and having fun in the process.

THE CARTOON MOVEMENT STATEMENT OF VALUESThe Cartoon Movement encompasses every aspect of Cartoon Network Latin America, including programming, web content, advertising, marketing, licensing, pro-social partnerships and community events. It embodies the ethical principles and pro-social vision of the Cartoon Network, which are reflected in the Statement of Values we adopted in early 2010 (see page 41 for full text).

We take great pride in providing quality entertainment to children and adults in over 40 countries across the region. Laughter— and the happiness it echoes—is every child’s right. It is, for us, emblematic of the range of children’s rights that ensure that all children grow up healthy and active in nurturing environments.

We, as individuals and as responsible corporate citizens, are committed to advancing these rights. Our TV programming and websites flow from the creativity and dedication of hundreds

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FIVE PRIORITY SOCIAL CAUSESTo give focus to The Cartoon Movement’s pro-social initiatives, we have chosen five thematic areas as priorities for campaigns, public events and corporate giving. In the coming years, we will further children’s rights and promote kids’ activism by:


of employees across the hemisphere.

We are people—parents, sons and daughters—who want our products to be welcome in homes by children and parents alike. We support positive change for children in a region where public trust in the private sector increasingly demands commitment to social and environmental responsibility.

02. SUPPORTING PROGRAMS TO STOP VIOLENCE AGAINST KIDSViolence against kids is unacceptable, the most egregious violation of their rights. But all too often—as documented in the 2007 UN Global Report on Violence against Children —they experience physical or emotional violence, not only in their neighborhoods, but also in their schools and even their homes. Bullying—whether in schools or in cyberspace—is an emerging issue that affects millions of kids, often below the radar of adults and authorities. We believe that bullying and other forms of violence deserve more attention—it’s time to get moving to make childhood a “zone of safety”.

01. SUPPORTING EFFORTS TO PROTECT THE ENVIRONMENTThe Earth is in danger. The region’s land, water and air, its great diversity of animal and plant life, and its natural beauty and resources are suffering due to unsustainable forms of development and, increasingly, the effects of climate change. Children—who bear no responsibility for this state of affairs—are paying a high price. But kids can be—and want to be—part of the solution: we believe it’s time to get moving to protect the planet.

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03. PROMOTING HEALTHY LIFESTYLES In this region of sharp contrasts, the well-being of children and families is challenged by the health problems associated with both poverty and affluence. Overweight and obesity are of particular concern, which is why we believe it’s time to get moving to improve diets, get enough exercise and encourage kids and families to share healthy meals, sports and play.

04.DEVELOPING CRITICAL MEDIA SKILLS FOR KIDS AND PARENTSWe are living in a media-rich environment driven by digital technologies that open new worlds for innovation, connection and learning. Kids are the most avid and savvy users of media and hi-tech. Frequently, however, they are left to navigate the complex and sometimes risky media and commercial environments on their own. And sometimes, there’s too much of a good thing. As a media network, we believe that media literacy is as important as the traditional ABCs. It’s time to get moving to ensure that kids and families are able to harness the vast potential of media efficiently, critically, safely and appropriately.

05.PROVIDING OPPORTUNITIES FOR KIDS TO EXPLORE THEIR CREATIVITY THROUGHPRODUCTION OF THEIR OWN CARTOONS, VIDEOS, GRAPHIC DESIGNS AND WEBSITESIt’s no secret that kids are major media consumers nowadays; what’s less appreciated is the fact that children are some of the most creative media producers. From surprisingly young ages, kids are teaching themselves to use digital technologies to produce sensational videos, cartoons, websites and graphics. Online and through workshops, it’s time to get moving to help more kids develop their media creativity and skills.

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These thematic areas are being developed in consultation with our partners and are informed by our own and our partners’ research. Campaigns around these themes are distinguished from the commercial promotion of our products and sponsors.

OUR STANDARDS AND PRACTICES

The Cartoon Movement provides a public space for dialogue where we can share our common concerns and proposals for a safe and child-friendly media environment. We welcome a constructive dialogue among children as well as parents, educators, consumer advocates and policy makers on these important issues. We all want what is best for kids. At Cartoon Network Latin America, we are committed to fostering a business environment of shared responsibilities, based on principles of fairness, honesty and respect for our viewers, customers, stockholders, employees, suppliers and competitors, as well

as governments and civil society organizations in all our markets. Our commitment to the highest ethical standards of business conduct and transparency is a core value strongly endorsed at every level of management.

Social responsibility extends to our suppliers, vendors and service providers. We adhere to the

Time Warner Ethical Supply Chain Guidelines and so must they. As a multinational whose suppliers come from around the world, we are particularly zealous about the contractual ban on the use of child labor on the part of our vendors. Our contracts also have safeguards against corrupt and discriminatory practices and require our suppliers to adhere to robust employee safety and environmental standards. The Cartoon Network Latin America’s programming, advertising and product

marketing fully comply with national laws and regulations in the markets we serve. We commit ourselves to working with relevant partners to ensure that industry self-regulation evolves in step with changing community standards, cultural norms and scientific evidence regarding children’s health and well-being.

We are sensitive to parental concerns about inappropr iate content. We continually review all our programming and advertising to ensure that they meet robust guidelines and regulations relating

to alcohol, drugs and tobacco, sexuality, violence, profanity and food and beverage consumption.

During 2010, concerns increased in Latin America about problems of obesity, diabetes and other lifestyle diseases, some of which have become epidemic among young people. Some social critics have pointed to the role that advertising of food and beverages, including those promoted by sponsors on Cartoon Network, has in these trends.

WE ALL WANT WHAT IS BEST FOR KIDS

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This is an extraordinarily complex and difficult issue. Research has shown that television has a relatively modest impact on children’s food preferences, and is only one among a number of factors affecting those preferences. We do, however, welcome dialogue with civil society and legislators that specifically addresses the responsibility of broadcasters in this regard. Committed to the responsibility of self-regulation, we are undertaking an expert review that will help guide our standards and practices in this area. We are aware that self-regulation is based on trust and credibility. We must take actions that reinforce this public trust.

We are committed to age-appropriate entertainment and to rating systems, advisories and web controls that enable parents to monitor and supervise their children’s media experience. In 2010, we worked with other multinational broadcasters to develop a rating system that will provide parents and other caregivers with clear guidelines regarding the age-appropriateness of program content.

As an international entertainment company, we know that our audiences are becoming more diverse and are expecting greater media diversity and more local, culturally-relevant content. Our workforce—distributed between Atlanta, USA and several Latin American capital cities—reflects this diversity. We are increasingly tapping the region’s abundant talent to produce on-air and online content. Over the past year, we continued to invest resources in producing and acquiring local content in Argentina, Brazil, Mexico and other countries.

We are committed to age-appropriate

entertainment

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LIFE IS NOT A CARTOON: THE CARTOON MOVEMENT’S CREATIVE CONCEPTThe world of cartoons is a realm of imagination and the improbable, of satire and the absurd. The kids who enjoy our shows understand it’s not real when their animated heroes and favorite villains do impossible or even irresponsible things—when the characters fly or eat a banquet table full of food or pop back to life after being flattened by a falling safe.

Nevertheless, they identify with their favorite characters, imagine themselves with superpowers, and wish they, too, could meet aliens. Our pro-social campaigns contrast fantasy and reality through a creative concept summed up in the phrase: Life is not a cartoon. Our Public Service Announcements place beloved and zany cartoon characters in live action settings to highlight the importance of responsible behaviors in the real world and the need to take action in support of our priority social causes.

LIFE IS NOT A CARTOON CAMPAIGN - JERRY SPOT (DON'T EAT IN EXCESS)

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ANNUAL REPORT/ THE IMPORTANCE OF PARTNERSHIPS

LIFE IS NOT A CARTOON CAMPAIGN - WILMA SPOT (RECYCLE YOUR GARBAGE)

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IN A REGION WHERE FAR TOO MANY CHILDREN FACE CHALLENGES LIKE POVERTY, VIOLENCE AND POOR-QUALITY HEALTH AND EDUCATION SYSTEMS, CSR ISN’T ABOUT CHARITY; WE BELIEVE IT IS ABOUT CONTRIBUTING TO POSITIVE SOCIAL CHANGE. AND THIS CANNOT BE ACCOMPLISHED BY WORKING ALONE; WE KNOW WE CAN ONLY MAKE A DIFFERENCE BY JOINING FORCES WITH WELL-RESPECTED CHANGE-MAKERS ON THE GROUND, CIVIL SOCIETY ORGANIZATIONS AND UN AGENCIES THAT ARE GETTING RESULTS FOR KIDS. Partnerships are the lifeblood of The Cartoon Movement. they include a range of local, national and international allies who share a common vision for social responsibility around children.

STRATEGIC PARTNERSHIP WITH UNICEF In May 2010, Cartoon Network Latin America had the honor of joining forces with the United Nations Children’s Fund, widely viewed and trusted as the world’s conscience when it comes to children. Under the banner of The

Cartoon Movement, we signed a multi-year agreement with UNICEF to promote the well-being and rights of children, encouraging kids and their families to be agents of change. The strategic partnership is regional in scope and draws on the strength of UNICEF‘s offices working with governments and civil society organizations in over 30 countries in Latin America and the Caribbean.

Over the past year, we have begun to use our power and reach as an entertainment media company to support UNICEF’s programmatic and advocacy priorities. We aired UNICEF Public Service Announcements in response to natural disasters and donated proceeds from our Carrera Cartoon races to support UNICEF country programs in Argentina, Chile and Mexico.

In the first phase of the three-year agreement, we are developing a multi-platform campaign whose call to action is: It’s time to get moving to save the planet. Research shows that climate change is a priority concern among children and parents alike. UNICEF and Cartoon Network Latin America are organizing the launch of the environmental initiative in the first quarter of 2011 with a

series of PSAs on its channels and a special website in which kids can make their own cartoons on protecting the environment.

RESEARCH SHOWS THAT CLIMATE CHANGE IS A PRIORITY CONCERN TO CHILDREN AND PARENTS ALIKE


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WORKING WITH UNICEF A LONGSTANDING PARTNER: UN KILO DE AYUDA (MEXICO)2010 marked the sixth consecutive year in which Cartoon Network partnered with the NGO Un Kilo de Ayuda to eliminate malnutrition among kids under five years old in some of Mexico’s most disadvantaged communities. We designed 2010-2011 school planners featuring the channel’s popular characters, which were sold in retail stores throughout Mexico. Proceeds from the sales are being used to support the non-profit’s Integral Nutrition Program. Cartoon Network also aired a spot promoting Un Kilo de Ayuda and the school planners.

Un Kilo de Ayuda reports that 20,000 school planners were sold through November 2010, totaling $47,000 raised over the past year. This brings to $700,000 the total Cartoon Network donation to the project since the partnership began in 2004.

See www.unkilodeayuda.org.mx for more information.

UNICEF is on the ground in over 155 countries and territories to help children survive and thrive from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. The regional office of UNICEF is based in Panama.

See www.unicef.org/lac for more information.


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UNICEF CHILE - POST-EARTHQUAKE CAMPAIGN

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The 12th Ethos International ConferenceMay 2010 São Paulo, Brazil www.ethos.org.br

Latin America Regional Meeting of the World Federation of Advertisers, sessions on CSR and advertising to children and media literacy July 2010Mexico City, Mexico www.wfanet.org

AMONG THE EVENTS THAT HAVE PROVIDED VALUABLE INSIGHTS AND GUIDANCE TO THE CARTOON MOVEMENT DURING THE YEAR:

VII Ibero-American Conference on Corporate Social Responsibility December 2009Punta del Este, Uruguaywww.iadb.org

First Regional Summit of Cities of Latin America and the Caribbean for Citizen Security: Ideas, Leadership and Innovation for Violence Prevention in Latin America and the Caribbean — Sports for Development Panel April 2010, Bogota, Colombia www.iadb.orgwww.streetfootballworld.orgwww.fundacionfude.org.ar

First International Conference of the Argentine Institute of Corporate Responsibility (IARSE) April 2010Buenos Aires, Argentinawww.iarse.org

ENGAGING IN DIALOGUES ON POLICIES AFFECTING YOUNG PEOPLECNL A understands that The Cartoon Movement will be more effective if it learns from the experiences of others in the region. In 2010, CNLA colleagues participated in a range of seminars and conferences on Corporate Social Responsibil it y. Participation in these gatherings enabled us to initiate a fruitful dialogue and discuss future partnership opportunities with the UN Global Compact, Instituto Ethos, the Inter-American Development Bank, Sports for Development Foundation/streetfootballworld, World Federation of Advertisers, among others.


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ANNUAL REPORT/ 2010 ON-AIR CAMPAIGNS

LIFE IS NOT A CARTOON CAMPAIGN — SHAGGY SPOT (HAVE A BALANCED DIET)

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HUMANITARIAN EMERGENCY RESPONSES IN SUPPORT OF KIDS AND FAMILIES

In 2010, Haiti and Chile were affected by devastating earthquakes. Cartoon Network Latin America partnered with UNICEF through The Cartoon Movement initiative to support relief efforts for children in both countries. The channel provided millions of dollars worth of airtime to broadcast PSAs to raise awareness and appeal for donations.

On January 22, Cartoon Network and Boomerang Latin America carried a live broadcast of MTV’s “Hope for Haiti Now: A Global Benefit for Earthquake Relief”, during which Hollywood stars and some of music’s biggest names raised a record-breaking $58 million.

In the case of Chile, we ran two UNICEF spots aimed at helping kids affected by the earthquake to deal with their fears and insecurity. Cartoon Network also aided Chile’s fundraising efforts by supporting

the Un Techo para Chile and Un Techo Para mi Pais non-governmental organizations, and by airing “bugs” (on-screen notices) on Cartoon Network and Boomerang to call attention to relief and reconstruction efforts. In addition, the channels placed banners on the websites linked to the Un Techo sites where viewers could donate to relief efforts.

In April 2010, devastating mudslides and flooding hit some of the favelas or poor communities in Rio de Janeiro, Brazil. Our Brazil channel broadcast a PSA drawing attention to the plight of displaced children and directing them to the UNICEF website for information on how to support affected families.


UNICEF BRAZIL – MONICA ANTI-VIOLENCE SPOT

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PRO-SOCIAL CAMPAIGNS Anti-violence campaign— The popular cartoon character Monica, who serves as UNICEF Goodwill Ambassador in Brazil, was featured on Cartoon Network Latin America in a UNICEF awareness-raising campaign to end violence against children, including domestic violence. The PSA was produced by Brazil’s leading animator Mauricio de Sousa, creator of the popular Monica's Gang characters.

Green campaign— in early 2011, CNLA and UNICEF (aided by the Earth Child Institute) will launch a campaign encouraging kids to take environmental action at home, in school and in their communities. We have prepared PSAs that will feature popular cartoon characters in live action settings with messages around the three Rs: Reduce (Johnny Bravo), Reuse (Billy & Mandy) and Recycle (The Flintstones).

The spots will be the debut of our “Life is not a cartoon” creative concept for pro-social campaigns. A special campaign webpage will offer kids the opportunity to create their own comics on Green themes, aided by handy facts about environmental problems and tips for solutions.

For more on kids and the environment, see: www.earthchildinstitute.org

LIFE IS NOT A CARTOON CAMPAIGN – RECYCLE, REDUCE, REUSE SPOTS

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ANNUAL REPORT/ PUBLIC EVENTS

CARRERA CARTOON

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THE CARTOON MOVEMENT ALSO ORGANIZES PUBLIC OUTREACH EVENTS FOR KIDS AND FAMILIES THAT PROVIDE OPPORTUNITIES FOR HEALTHY FUN AROUND PRO-SOCIAL ISSUES.

CARRERA CARTOONIn 2010, CNLA continued to organize Carrera Cartoon races in which kids run with a parent —loosely tethered together— as a fun way to promote healthy lifestyles and family bonding. The races were held in four countries: Argentina, Chile, Colombia and Mexico. Altogether, more than 25,000 people ran in the races and a total of $75,000 was raised for specific causes from participants’ registration fees. Celebrities and thousands of spectators came out for the popular events held in public parks and other beautiful settings, which were prominently covered by the media.

01. BOGOTA (COLOMBIA)$10,000 DONATION

02. BUENOS AIRES (ARGENTINA)$20,000 DONATION

03. MEXICO CITY, GUADALAJARA,MONTERREY, VERACRUZ (MEXICO)$20,000 DONATION

04. SANTIAGO (CHILE)$25,000 DONATION

HERE’S THE BREAKDOWN:


Carrera Cartoon races, in which kids run with a parent, are a fun way to

promote healthy lifestyles and family bonding

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01. BOGOTA (COLOMBIA)

WHEN: MAY 23, 2010 WHERE: PARQUE SIMÓN BOLÍVAR HOW MANY RAN: 4,000 RUNNERS (2,000 PAIRS) TOTAL ATTENDANCE: 8,000 PEOPLE BENEFICIARY: FUNDACIÓN COLOMBIANITOS (FUNDS WERE USED TO SEND THE COLOMBIANITOS SOCCER TEAM TO SOUTH AFRICA FOR THE FOOTBALL FOR HOPE EVENT DURING THE FIFA WORLD CUP)

DONATION: 20,000,000 COLOMBIAN PESOS (APPROXIMATELY $10,000)

CELEBRITY GUEST: PATRICIA JANIOT, CNN EN ESPAÑOL ANCHOR AND PRESIDENT OF FUNDACIÓN COLOMBIANITOS

MAGDALENA (MAGUI) AICEGA, FIELD HOCKEY STAR

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02. BUENOS AIRES (ARGENTINA)

WHEN: OCTOBER 31, 2010 WHERE: HIPÓDROMO DE SAN ISIDRO HOW MANY RAN: 4,000 RUNNERS (2,000 PAIRS) TOTAL ATTENDANCE: 11,000 PEOPLE BENEFICIARY: UNICEF ARGENTINA—

EDUCATION PROGRAMS DONATION: 80,000 ARGENTINEAN PESOS (APPROXIMATELY $20,000) DONATED TO UNICEF. IN ADDITION, BOOKS WITH DIETARY TIPS AND RECIPES WERE DISTRIBUTED FOR FREE. THE BOOKS ARE PART OF THE LA RECETA DE LOS CAMPEONES PROJECT ORGANIZED BY ATHLETES LIONEL MESSI, MANU GINOBILI, FELIPE CONTEMPOMI AND MAGDALENA AICEGA WITH THE ARGENTINEAN MINISTRY OF HEALTH AND THE PAN-AMERICAN HEALTH ORGANIZATION.

CELEBRITY GUEST: MAGDALENA (MAGUI) AICEGA, FIELD HOCKEY STAR

03. MEXICO CITY, GUADALAJARA,MONTERREY, VERACRUZ (MEXICO)

WHEN: OCTOBER 31, 2010 WHERE: MEXICO CITY— AUDITORIO NACIONAL; GUADALAJARA— ARCOS DE GUADALAJARA; MONTERREY— PARQUE FUNDIDORA; VERACRUZ—MONUMENTO A LOS VALORES DE BOCA DEL RÍO

HOW MANY RAN: 16,000 RUNNERS (8,000 PAIRS ALL FOUR CITIES)

TOTAL ATTENDANCE: 64,000 PEOPLE BENEFICIARY UNICEF MEXICO— TODOS LOS NIÑOS A LA ESCUELA PROGRAM

DONATION: 250,000 MEXICAN PESOS (APPROXIMATELY $20,000)

CELEBRITY GUESTS: SINGER BENNY IBARRA; FASHION MODEL CELINA DEL VILLAR; SPORTSCASTER MIGUEL GURWITZ AND ACTOR RAQUEL PANTOVSKY

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04. SANTIAGO (CHILE)

WHEN: DECEMBER 12, 2010 WHERE: PARQUE PADRE HURTADO HOW MANY RAN: 3,000 RUNNERS (1,500 PAIRS) TOTAL ATTENDANCE: 6,000 PEOPLE BENEFICIARY: UNICEF CHILE— LUDOTECAS PROJECT FOR KIDS IMPACTED BY THE EARTHQUAKE

DONATION: APPROXIMATELY $25,000 CELEBRITY GUESTS: ACTOR BENJAMÍN VICUÑA, UNICEF CHILE NATIONAL GOODWILL AMBASSADOR, AND MODEL PAMPITA (CAROLINA ARDOHAIN)

ACTOR BENJAMÍN VICUÑA, UNICEF CHILE NATIONAL GOODWILL AMBASSADOR

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OTHER EVENTS Ben 10: Battle of the Omnitrix Live Show— under the aegis of The Cartoon Movement, we donated tickets and $3,200 from the show’s proceeds to UNICEF Argentina… gave out free passes for the show to kids in Buenos Aires, São Paulo and Bogota… made a $10,000 donation and organized cartoon character appearances at children’s centers supported by Fundación Teletón in Mexico.

Launch of the UNICEF ludotecas (“toy libraries”) project—in December, The Cartoon Movement helped launch this innovative project for children in communities struck by Chile’s earthquake. Cartoon Network Latin America joined with the Hoyts movie theater chain and Chile Express in supporting the installation of the first 35 recreation centers built in camps for about 4,000 families still displaced by the earthquake.

CNLA’S CORPORATE CONTRIBUTIONS THROUGH THE CARTOON MOVEMENT:

In 2010, we donated over $12,000,000 in air time to transmit Public Service Announcements benefitting UNICEF emergency relief efforts and programs around the region.

An additional $5.5 million in air time on Cartoon Network and Boomerang was donated for organizations such as SOS Mata Atlântica, Fundação Gol de Letra, Un Techo para Chile, among others.

Production costs for these campaigns were valued at another $300,000.

We donated a portion of the runners’ registration fees from the Carrera Cartoon marathons to UNICEF and the Fundación Colombianitos, totaling $75,000.

The Cartoon Movement isn’t a foundation; we aren’t primarily grant-makers. As a media company, we are best positioned to use the airwaves, the Internet and the equity of our characters and brands to reach out to our audiences and involve millions of people in worthy causes. Nevertheless, we expect our direct and indirect corporate giving to grow over the coming years.


As a media company, we are best positioned to use the airwaves, the

Internet and the equity of our characters and brands to reach out to

our audiences and involve millions of people in

worthy causes

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collaboration in support of kids’ right to play. Taking a page from Cartoon Network United States’ successful STOP BULLYING: SPEAK UP campaign, we are in talks with potential partners about campaigning to empower Latin American youth to take action against bullying and other forms of violence.

We are putting the finishing touches on a series of Healthy Lifestyles PSAs that will promote healthy diets, getting enough exercise and sufficient rest.

On the basis of nutritional research we have commissioned, we will undertake an internal review of our standards for advertising foods and beverages.

A licensing program is being developed to benefit UNICEF through the sale of T-shirts and other items with messages promoting children’s rights.

CARTOON NETWORK U.S. STOP BULLYING: SPEAK UP CAMPAIGN

THE CARTOON MOVEMENT:WHAT’S IN THE PIPELINE?

As part of TAP (Televisio n Association of Programmers), a coalition of US-based pay TV networks operating in Latin America, CNLA is incorporating advisories for parents into our programming to help them ensure the age-appropriateness of the shows their children watch.

We are in discussions with several Brazilian partners about supporting a major media literacy initiative—similar to the European MediaSmart program—to help our young audiences and families critically evaluate and safely navigate today’s complex and at times risky media and commercial environment.

We are planning to update Copa Toon—our popular football-themed initiative—and link it to regional projects leading up to the Brazil World Cup in 2014. We have initiated discussions with Streetfootballworld, a global sports for development non-profit, as well as with the Inter-American Development Bank’s Youth Program, about possible

ANNUAL REPORT/ WHAT’S IN THE PIPELINE

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DURING 2010, THE CARTOON MOVEMENT BOLDLY REDEFINED ITSELF AS THE SOCIAL RESPONSIBILITY ARM OF CARTOON NETWORK LATIN AMERICA. THE STATEMENT OF VALUES WE ADOPTED AND THE STRATEGIC PARTNERSHIP WE SIGNED WITH THE UNITED NATIONS CHILDREN’S FUND −TOGETHER WITH OUR ON AIR CAMPAIGNS, PRO-SOCIAL EVENTS AND CORPORATE DONATIONS−ANNOUNCED THE MARRIAGE OF LAUGHTER AND RESPONSIBILITY.

ANNUAL REPORT/ CONCLUSION

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WE ARE CHAMPIONS OF LAUGHTER. IN CHAMPIONING THE RIGHTS OF CHILDREN, WE HAVE NO DOUBT THAT WE ARE CONTRIBUTING TO THE WELL-BEING OF KIDS WHILE INCREASING THE VALUE OF THE CARTOON NETWORK BRAND OVER THE LONG TERM. WE INVITE THE REGION’S CHILDREN AND PARENTS, ALONG WITH OUR PARTNERS AND OTHER STAKEHOLDERS, TO BECOME CHAMPIONS OF LAUGHTER AS WELL. JOIN WITH US TO HELP KIDS. HELP US TO DO BETTER−AS AN ENTERTAINMENT NETWORK AND AS A GOOD CORPORATE CITIZEN−IN A DEMANDING, FAST-CHANGING REGION.

ANNUAL REPORT/ CONCLUSION

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IT’S TIME TO GET MOVING!

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ANNUAL REPORT/ STATEMENT OF VALUES

Laughter—and the happiness it echoes—is every child’s right. It is, for us, emblematic of the range of children’s rights that ensure that all children grow up healthy and active in nurturing environments. We, as individuals and as responsible corporate citizens, are committed to advancing these rights.

Our TV programming and websites—fun, imaginative, empowering and often irreverent—flow from the creativity and dedication of hundreds of employees across the hemisphere. We are people—parents, sons and daughters—

who want our products to be welcome in homes by children and parents alike. We support positive change for children in a region facing many challenges–persistent poverty and social inequalities among them—where public trust in the private sector increasingly demands commitment to social responsibility.

Cartoon Network Latin America embraces the long-standing values and principles of social responsibility of Time Warner Inc and Turner Broadcasting System Inc, our corporate parents. These are based on our conviction that social responsibility is good for business and good for communities.

Cartoon Network Latin America also draws inspiration from organizations like UNICEF, which advocates for children’s rights. These organizations help give coherence to our responsibilities, standards and practices as providers of entertainment for kids and to perform as better corporate citizens.

WE AT CARTOON NETWORK LATIN AMERICA TAKE GREAT PRIDE IN PROVIDING QUALITY ENTERTAINMENT TO CHILDREN AND ADULTS IN 44 COUNTRIES ACROSS THE REGION. SINCE 1993, WE HAVE OFFERED ANIMATION AND LIVE ACTION PROGRAMMING THAT KIDS LOVE: ENTERTAINMENT THAT MAKES THEM LAUGH, STIMULATES THEIR IMAGINATION AND PROVIDES A REFUGE FROM THE RELENTLESS PRESSURES OF MODERN LIFE. WE ARE FIRMLY COMMITTED TO THE BELIEF THAT KIDS SHOULD BE ALLOWED TO BE KIDS.

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THE CARTOON MOVEMENTTo put these values into practice and become better corporate citizens, we have established The Cartoon Movement as the comprehensive framework for our corporate social responsibility program. The Cartoon Movement encompasses ever y aspect of Cartoon Network Latin America, including programming, web content, adver tising, marketing, licensing, pro-social partnerships and community outreach.

The Cartoon Movement is a meeting place for kids and parents, teachers and concerned policymakers, community leaders, advertisers and media professionals. It brings together our viewers, our employees and others who want to contribute to positive change—and have fun doing so.

The Cartoon Movement—on air, online and in the community—is first and foremost for kids, our primary audience. We see kids as movers and shakers, active and positive participants in

their families, with their peers, at school and in their communities. This explains The Cartoon Movement’s tagline: “It’s time to get moving.”

The Cartoon Movement offers them a range of exciting and age-appropriate activities, games, competitions, workshops and advocacy campaigns around specific social issues. It enables them to voice their concerns and engage their peers through social networks in order to influence the world they live in. Through its pro-social efforts, The Cartoon Movement seeks to narrow the digital divide, reaching out to children and families living in impoverished communities.

The Cartoon Movement is, at the same time, the umbrella for monitoring and implementation of standards and practices for all Cartoon Network Latin America activities. We are committed to self-regulation that improves industry standards for children’s entertainment programming, advertising, licensing and marketing.


We see kids as movers and shakers, active and positive participants in

their families, with their peers, at school and in

their communities

This explains The Cartoon

Movement’s tagline: It’s time to get

moving

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enable parents to monitor and supervise their children’s media experience. We are sensitive to parental concerns about inappropriate content and we continually review all our programming and advertising to ensure that they meet robust guidelines and regulations relating to alcohol, drugs and tobacco, sexuality, violence, profanity and food and beverage consumption. Ensuring online safety is an ongoing priority.

We commit ourselves to working with relevant partners to develop a comprehensive rating system for the Latin America and Caribbean region so that all media producers and broadcasters have clear guidelines regarding programming for younger audiences.

The Cartoon Movement provides a public space for dialogue where we can share our common concerns and proposals for a safe and child-friendly media environment. We welcome a constructive dialogue among children as well as parents, educators, consumer advocates and policy makers on these important issues. We all want what is best for kids.

As an international entertainment company, we know that our audiences are becoming more diverse and are expecting greater media diversity and local content. While our workforce reflects this diversity, we are developing more local production, tapping the region’s abundant talent. We gladly take up the challenge of developing more culturally relevant programming.

PARTNERSHIPS Our partners—Champions of Laughter—are the lifeblood of The Cartoon Movement. These include a range of local, national and international allies who share a common vision for social responsibility around children. We work—online and in communities— with parents, teachers and community representatives, supporting them in their pro-social activities for kids.

We seek interaction with policy experts and non-governmental children’s advocates to incorporate new ideas and the latest research into our programming and policies.

STANDARDS AND PRACTICESAt Cartoon Network Latin America, we are committed to fostering a business environment of shared responsibilities, based on principles of fairness, honesty and respect for our viewers, customers, stockholders, employees, suppliers and competitors, as well as governments and civil society organizations in all our markets. Our commitment to the highest ethical standards of business conduct and transparency is a core value that is strongly endorsed at every level of management.

The Cartoon Network Latin America’s programming, advertising and product marketing fully comply with national laws and regulations in the markets we serve. We commit ourselves to working with relevant partners to ensure that industry self-regulation evolves in step with changing community standards, cultural norms and scientific evidence regarding children’s health and well-being. We are committed to age-appropriate entertainment and to rating systems, advisories and web controls that

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PRO-SOCIAL PRIORITIES Cartoon Network Latin America commits significant resources to support positive social change in the region. It does so by providing on-air time for Public Service Announcements relating to children’s issues and rights; organizing awareness and fundraising events; supporting schools and community organizations. To give focus to The Cartoon Movement’s pro-social initiatives, five specific thematic areas have been chosen as priorities for campaigns, public events and corporate giving. We will further children’s rights by:

Supporting efforts to protect the environment.

Supporting programs to stop violence against kids.

Promoting healthy lifestyles. Developing critical media skills for

kids and parents. Providing opportunities for kids to explore their creativity through production of their own cartoons, videos, graphic designs and websites.

These thematic areas are being developed in consultation with our partners and are distinguished from the commercial promotion of our products and sponsors.

INTERNAL CORPORATE CULTURECorporate Social Responsibility begins at home. From our corporate headquarters in Atlanta, USA, to our offices in Latin America, we have instituted staff and management guidelines and programs that foster an internal corporate culture that values a diversity of talent, promotes innovation and career advancement.

We strive to reduce our carbon footprint as a corporation and are implementing ongoing programs and campaigns to become ever more environmentally friendly.

Our employee volunteer programs are closely linked to our community projects. We empower and support our staff who give back to the community as volunteers. We are all Champions of Laughter, supporters of The Cartoon Movement.

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AN ONGOING COMMITMENTFOR CARTOON NETWORK LATIN AMERICA, CORPORATE SOCIAL RESPONSIBILITY IS AN ONGOING COMMITMENT. IT IS A LIVING PROCESS OF LISTENING TO AND LEARNING FROM OUR AUDIENCES AND PARTNERS, OF GIVING BACK TO THE COMMUNITIES THAT MAKE OUR BUSINESS THRIVE. WE ARE COMMITTED TO CHANGE AND IMPROVEMENT.


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CONTACTSLARISSA PISSARRA1050 TECHWOOD DRIVE ATLANTA, GA USA, 30318PHONE: +1 404.885.4398EMAIL: [email protected]

cartoonnetworkla.com cartoonnetwork.com.ar cartoonnetwork.com.br cartoonnetwork.cl cartoon network.com.co cartoonnetwork.com.mx cartoonnetwork.com.ve

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