The future of mobile monetization

Rogier van den HeuvelVP Worldwide Sales

eBuddy is the world’s largest

independent IM provider

About 2/3 of the world’s population is

already on Mobile

Mobile is BIG

Mobile internet will soon be larger than desktop internet

Source: Morgan Stanley

0.8M

Aug 10

16M

Aug 09Aug 08Aug 07

Annual growth (active mobile users):

176%

eBuddy sees also huge growth in mobile users

Sending an SMS is more than

100x more expensive than a Ping message

How to

monetize this mobile potential as a developer?

Sending

SMS costs $124/MB4 trends

That will shape the

future of mobile

monetization

Location basedadvertising will create

an enormous

long tail

Trend 1

“1 in 3 Google searches from smartphones are now seeking

information about nearby places”

Eric Schmidt

App stores

are here to stay

Trend 2

Tablet

Desktop

Game consoles

MobileBrowser

Personalentertainment systems

We envision app stores on all platforms

TV

eBuddy is downloaded more than 80M times from

app stores

Ovi (J2ME) Android Market

(Android)

App Store (iPhone)

GetJar (J2ME)

Operator billing will unlock the

virtual goods market

Trend 3

Lack of billing options is currently

limiting eBuddy’s potential for virtual

goods

Emerging markets will be the source of growth

Trend 4

Top Facebook countries

1. United States2. United Kingdom3. Indonesia 4. Turkey 5. France

Facebook (Web and Mobile)

eBuddy (Mobile)

0 10 20 30

Registered users in Indonesia

Users (Millions)

UK

Indonesia

The ad revenues in the emerging markets are higher than you might expect

Average mobile eCPM for eBuddy

The mobile apps economy is set to be worth $17.5B in 2012…

What will be YOUR share?