2009 - sorry, where is the generation y? context elements for a digital strategy - now (june 13)...

Excuse me, where is the Gen Z?Digital thoughts about social enterprise for today’s (& tomorrow) companies.

Max Ardigo’IBM transformation consultant

Collaboration Agenda 2.0

A view of the new Digital Nations

A view of what users do

A view of generations @ workplace

Detail on Gen Y and Z

So what if…(ideas and solutions)


The World (and the www) had

a tremendous change in the last 4 years.

The web - as we knew it - has become the

“web 2.0”: where people not only read, but write,

participate, generate knowledge and new

business models.

> Cont


Yesterday.

Today.

Source: Forrester Research; IBM Institute for Business Value


Yesterday.

2 Billionpeople will be on the web by 2011.*

mobile phone subscribers worldwide by the end of 2008.*

4 Billion 1 Trillion connected intelligent devices in the world

Today.

Connected People Connected

Things



> View

Oct. 2008 – 500.000 english words.

http://www.youtube.com/watch?v=cL9Wu2kWwSY


English gets 1.000.000 words

on Wednesday, site saysJune 10, 2009 - Updated 1328 GMT

(2128 HKT)

New English words:

Web 2.0: the second generation of the Internet

n00b: a new or inexperienced user,

usually with technology

Jai Ho: an exclamation of victory, from Hindi

slumdog: an unkind term for a person who lives in a slum

cloud computing: services delivered via the Internet

carbon neutral: an activity that doesn't produce heat-trapping carbon emissions

Source: Global Language Monitor june 2009

June 2009

Which

is the real

world?


This means that today’s companies are immersed in this new digital, participative

context, starting conversations with their friends,

employees, partners and customers

across the world.

In new Digital Nations.

Living, knowing, engaging, enlarging, retaining.

> Cont


COLOMBIA (’09)44,977,758 population Area: 2.070.408 sq km

20,788,818 users as of Sept/09, 46.2% penetration, per CRT.

1.200.000 broadband subscribers as of dec/08, 5.78%.per TeleGeo

AUSTRALIA (’09)21,262,641 population Area: 7,682,557 sq km

17,033,826 users as of Aug/09, 80.1% penetration, per N-O.

4,700,200 broadband subscribers as of Sept/07, 23.0% p.r., per OECD

Source: World Internet Stats 2010

Australia

SOUTH AFRICA (’09)49,052,489 population Area: 1,219,090 sq km

5,300,000 users as of Aug/09, 10.8% penetration, per WWW.

426,000 broadband subscribers as of dec/08, 0.9% p.r

VENEZUELA (’09)26,814,843 population Area: 916,445 sq km

8,293,734 users as of Sept/09, 30.9% penetration, per Conatel.

1.410.000 broadband subscribers as of dec/08, 5.0%.per TeleGeo

ECUADOR (’09)14,573,101 population Area: 272,046sq km

1,840,678 users as of Sept/09, 12.6% penetration, per Supertel.

n.a. broadband subscribers

PORTUGAL (’09)10,707,924 population Area: 92,391 sq km

4,475,750 users as of Sept/09, 41.8% penetration, per ITU.

1,634,400 broadband subscribers as of dec/08, 36.0%.per ITU

ROMANIA (’09)22,215,421 population Area: 238,391 sq km

7,430,000 users as of Sept/09, 33.4% penetration, per GfK.


RUSSIA (’09)140,041,247 population Area: 238,391 sq km

45,250,000 users as of Sept/09, 32.3% penetration, per POF.


Digital Countries – Political view


Source: IBM Manyeyes / Social Networks Data 2009

Digital Nations – Human view

INDIA DIGITAL

WAR SCENARIO:

Orkut vs. Facebook


Digital Nations – Some details

Source: Quancast 2010

People on Facebook

More than 471 million active users

50% of our active users log on to Facebook in any given day Average user has 130 friends

People spend over 500 billion minutes per month.

People on LinkedinLinkedIn connects marketers to over

50 million affluent, ambitious and

influential professionals.

People on Orkut

150 million of young Indian and

Brazilian peers.

People on V-Kontakte

68 million users mainly from Russia815,789,490 pageviews per month.


Digital Nations – Mail vs. Networks

Source: Morgan Stanley Research April 2010


Digital Nations – Mobile vs. Desktop

Source: Morgan Stanley Research April 2010


Digital Nations – Highest SN countries audiencesAverage hours / week per visitor

Source: IBM Manyeyes / Social Networks Data

Russia Brazil

CanadaP. RicoSpain

Italy


Forrester Technographics: what people do there

Create and publish, innovate (Geeks)

Post ratings/reviews of products/services, generate buzz

Use RSS feeds, “Vote” for Web sites online

Maintain profile on a social networking, socialize

Read, Watch, Listen

None of the above

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Creators

Source: Forrester Technographics


World / Forrester SN behaviour evolution ‘07-’09


Creators Critics Collectors Joiners Spectators Inactive


US/Europe % SN mobile users ‘09

U.S.

Italy



Forrester - Australia

AUSTRALIA (’09)21,262,641 population Area: 7,682,557 sq km

17,033,826 users as of Aug/09, 80.1% penetration, per N-O.

4,700,200 broadband subscribers as of Sept/07, 23.0% p.r., per OECD

Source: Forrester Technographics 2009

Australia


Forrester - Japan

JAPAN ('09) 127,078,679 populationArea: 377,812 sq km

95,979,000 users as of Sept/09, 75.5% penetration, per ITU.

30,107,300 broadband subscribers as of June/09, per ITU


Japan


Forrester - Metro China

CHINA (’09)1,338,612,968 populationArea: 9,806,391 sq km

384,000,000 Internet users as of Dec/09, 28.7% penetration, per CNNIT

83,366,000 broadband Internet connections as of June/09, per ITU.


Metro Cina


Forrester - South Korea

SOUTH COREA ('09) 48,508,972 populationArea: 99,268 sq km

37,475,800 users as of Jun/09, 77.3% penetration, per ITU.

15,474,900 broadband subscribers as of June/09, per ITU


South Korea


Forrester - United States

UNITED STATES (’09)307,212,123 Population Area: 9,629,047 sq km

234,372,000 Internet users as of Nov/09, 76.3% penetration, NNV.

79,014,100 Internet broadband connections 31% as of June/09, per ITU.


United States


Forrester - Europe

EUROPE803,850,858 populationArea: 10,149,253 sq km

425,773,571 Internet users and a 53.0% penetration as of December 31/09

114,992,952 Broadband connections, 14.3% penetration as of Nov.30/08


Europe


Forrester - Europe - Italy

ITALY ('09) 58,126.212 population Area: 301,323 sq km

30,026,400 Internet users as of Aug/09, 51.7% p.r., per N-O.

10,860,000 broadband connections as of June/08, per ITU, 36.2% p.r.


Italy

Youngs like in

South Korea?


Italy - Facebook total growth / ’08-’10

08 09 10Y/Y Italy



Italy - Facebook Age and Growth / ’08-’09

638.540

2.600.000

3.000.000

2.000.000

1.620.460

1.278.040


Y/Y Italy Y-Z Gen31/12/08 31/12/09


Italy - Facebook Age and Gender / march 2010


Italy / Gender Y-Z Gen


Companies are experiencing (ouch!)new digital models they’ve never imagined

could become possible.

The social models jump directly

into their business models.

> Cont


To connect and have fun together…

Social Experience


To buy a new coffee machine @ the best price

(from a friend)

Social Commerce


To be a part of something good!

Genuine shared flavor


To be a part of something big

(12 countries, 1 Digital Nation)


To live the full new product experience…

Pervasive branding


Talk about re-vamped super-drinks (Milk)

Digital conversion


To co-create new products together…and retain.

Digital genuine vs. private labels


To “Brand” dancedance (flashmood),

callcallcall and blogblogblog…

Social Flashmood


and rate their experience with those products

Digital arena


To buy a house or select a bank like them…

Thriller-commerce Subversive banking


To evaluate a new candidate…

Real democracy


And choose a new president that has a clear

(brand/web) strategy.

How did Barack Obama come to dominate Facebook? One move that helped: Hiring Facebook co-founder Chris Hughes in early 2007.Hughes, 24, was Mark Zuckerberg's Harvard roommate. Now he runs Obama's own social network, My.BarackObama.com, which has 900k members (up from 850,000 a week ago, apparently, when BusinessWeek paid homage to Obama's Web strategy.)

http://www.alleyinsider.com/2008/7/how-barack-obama-won-facebookReal democracy

67% were Y generation


To work and evaluate their performances together

Future work (now)


To discuss with other peers

how is to work in your company.

Future recruitment (now)


And have a straight view from people like them

(recognized by the way they write).

Future recruitment (now)


People & workplace:

by 2015, for the first time in the history,

five generations may will be working, growing and learning together.

> Cont


Part of my daily routine

Unfathomable if not provided

On Demand

Partner

Team decided

Collaborative

Collaborative

Collaborative and networked

Continuous and expected

1975 ~ 2000 1995 ~ 20091960 ~ 19801946 ~ 19641922 ~ 1945Born

Pocket mobile internet based

IndependentFacilitatedClassroomLearning style

Generation

…NecessarySets me backUnwiseJob changing

Lifelong useUnable to work

without itUnsureUncomfortableTechnology use

Continuous social sonar

Weekly/DailyOnce per yearNo news

is good newsFeedback

RSS ProtagonistCoachGet out of the

way

Command and

controlLeadership style

Sonar / Individualistic

Team includedTeam informedSeeks approvalDecision-making

Global Tribe / Independent

IndependentHorizontalHierarchicalProblem-solving

Electro-social,

highly connectedHub and spokeGuardedTop-downCommunication

Playing LifeRequired

to keep meToo much and

I’ll leaveThe hard wayTraining

Gen ZersGen YersGen XersBoomersSeniors

A generational view: by 2015

IBM Elaboration from Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL. Harper Business, 2003.

New!


Gen Zers

5~20

Gen Yers

21~38

Gen Xers

39~49

Seniors

70+

Star Wars generational characters by 2015:

Boomers

50~69

Very different. With common experiences.


Gen Zers

5-20

Gen Yers

21-38

Gen Xers

39-49

Seniors

70+


Boomers

50-69

Yoda“Much to learn,

you still have”.

Knows all because invented it.


Gen Zers

3-20

Gen Yers

21-38

Gen Xers

39-49

Seniors

70+


Boomers

50~69

Obi-Wan Kenobi“Patience. Think.

Use the force”.

Manage all, because built it.


Gen Zers

5-20

Gen Yers

21-38

Gen Xers

39~49

Seniors

70+


Boomers

50-69

Han Solo“Watch your mouth

kid, or you're gonna

find yourself floating

home. Here's where the fun begins! ”.

Operates most,

because enhanced it.


Gen Zers

5-20

Gen Yers

21~38

Gen Xers

39-49

Seniors

70+


Boomers

50-69

Luke Skywalker & Princess Leia

“Well why don't you

outrun them?

I thought you said this thing was fast! ”.

Looking together for

their place in the world


Gen Y by 2015: Keywords

Gen Yers

21~38Networked

Connected

Ambitious

FriendlyDiverse

Multitasking

Open minded

Performant

FlexibleLoyal

Self esteem

Hurried

Lovemark

Trust

Green

Feedback

CollaborativeGlobal Feedback

ConversationsPartecipative

Honest

Money


Gen Y: 2015 portrait

Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business ValueGeneration Y web sources.

Gen Yers

21~38

Generation Y is Diverse,>25% network primarily with people of a different

ethnicity.

Generation Y is respectfully UnisexOn the whole, Gen Y doesn’t make sexual differentiation

or segregation when it’s time to work and collaborate.

Generation Y understands and has

Life Experience in the Global MarketplaceIn many ways, they cannot comprehend an environment

that is not global.




Gen Yers

21~38

Generation Y Has a Sense of Security and is Ambitious

84% profess to be very ambitious. And feels they have

no time! Invests in true stuff.

Generation Y aims to be loyal.

If you allow this.

45% expect to work for their current employer for their

entire career. Great leader? Great place.

Generation Y is green

86% say it’s important that their work make a positive

impact on the world.



Generation Y is Tech Savvy,highly educated and many of its members will bring advanced

degrees with them to the workplace.

Generation Y is Networked

and Partecipant by NatureWorking in teams is a top motivator for Gen Y employees. They

love to connect with others and enjoy working in offices that are

open and conducive to socializing. They want people, even

bosses, to be readily accessible.

Gen Y is more connected

than previous generationsAn overwhelming majority of Gen Y does use social networking.

Social networks do not substitute personal relations, but extend

and enrich them.

Gen Yers

21~38




Gen Y is naming their kids eccentricallyResearchers found that in 1955, nearly one-third (32%) of boys

received one of the ten most popular names, but by 2007, less

than 10% got a common name.

Generation Y marks the death of the mass-scalecelebrity/influencerWe have realized rather quickly it is more interesting to follow

the lives of people we actually know, creating many micro-

celebrities among peer groups and niches on the web.

Gen Y is numb to mass advertisingWe grew up in a world with a constant onslaught of advertising

and media messages. We’ve simply learned to tune them out

and don’t buy into messages that come directly from companies

we don’t trust and that haven’t built a relationship with us.

Permission marketing, on the other hand, works wonderfully.

Gen Yers

21~38



Gen Y 2015: socialize to engage & motivate

Show themhow they can grow

if they apply

Provide mentoringprograms and global

communities exchange

Let them tell about your companyConsider establishing a business

presence on prominent social networking sites and providing

information about working for your

company via video or podcast, in addition to more traditional channels.

Help them shareThanks to their natural skills,

they are quick to build relations and share their

knowledge and opinions with one another.

Give assignments that stretch their

skills and allow them to develop multiple

competencies

Gen Yers

21~38

Lovemark/Leader Attraction:Remember that this group is

attracted by lovemarks.

Size don’t matters.

Create OneVoice dialogueEngage for partecipation.

Make them feel that they’re in the right place, connected

with the company, with its vision and core values, and

with more people like them.

Surprise themEngagement,

Welcome, Birthdays

Let them turn you to ZWhen it comes to the New Generations, Yers are the

most valuable resource to revamp yourself


Gen Zers

5~20

Gen Yers

21-38

Gen Xers

39-49

Seniors

70+

Boomers

50-69

C1-P8 / R2-D2“ouuuiiuuoooiii.

Bzzzioiooouui”.

Are still in the space.Will remain?




Gen Z by 2015: Keywords

Connected

Wired

Self directed

Multitasking

Fast

Performant

Mobile

Loyal

Commodity

LovemarkSmart

OpenBook

Privacy

IndipendentTribal-Global Names

Speed

Community

Demmon

IntelligentGen Zers

5~20

GroupSonar


Gen Z: 2015 portrait

Gen Z was born onlineA mix of the two generations, but more enabled, smarter and

faster. They are Digital Natives with access to almost everything.

89% of this group is active online.

Gen Z is well supplied, and are Geener than YChildren of older, wealthier parents with fewer siblings and more

entertainment and technological options it is likely that they will be

the most materially supplied generation of children ever.

While Gen Y adopt social tools to enrich relations,

Gen Z adopt them to create relations.They live in a word of screens and connections. And in this world

is where their relations born and grow, so become real, by affinity,

discovery or casualty.

Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business Value, Strauss & Howe, Penelope Trunk/Bazeen

Gen Zers

5~20



Gen Z will be more self directed (Strauss & Howe)Parents are no longer spending tons of time and money dragging

their kids to the world of overachievers. They are hanging out at

home instead. And so are the kids: everyone is learning about

self-discovery. And self-discovery drives to self direction.

Gen Z are Open BooksPersonal information is only sensitive when it comes to money.

Everything else is fair game. Consider the issue of privacy as it

cascades through Boomers, Gen X and Gen Y. Open Books

enjoy life-streaming personal data on social networks. We will see

what happens when Open Books hit the work world - no blur or

public/private separation.

Gen Z loves very targeted communication60% of Gen Z enjoy pertinent, personal and relevant multichannel

advertising. And accept (because in most cases do not

understand) marketing full screening.Source: Forrester Research; Harvard Business Review, Princeton, IBM Institute for Business Value, Strauss & Howe, Penelope Trunk/Bazeen

Gen Zers

5~20



Gen Z are Speed DemonsGrowing up on the web, Gen Z lives in a world of instant

gratification. Speed Demons thrive on acceleration and next, next,

next. To Gen Z, dial-up is as ancient as dinosaurs. This segment

lives for speed and sluggish technology is useless technology.

Gen Z will process information at lightning speed.The next generation will be so good at processing information

that they will open doors we can only knock on today. Successful

leaders of the next generation will move past the lament, to

watching how people adapt to the change and leveraging that

happens in the workplace.

Gen Z are MicroMiners, and have to pay attentionToday, attention spans could not handle even a 400-page book.

Fast forward into the Gen Z's future and everything is broken into

bite-size, manageable pieces. Micro miners thrive on small bits of

information. And that’s will be a challenge when it comes to

perform a complex task.


Gen Zers

5~20



Gen Z will not be team players...We know from Strauss and Howe that as generations cycle, the

team generations (such as gen y) are usually followed by

individualist generations. So it is not surprising to see trends

that the same thing will happen over the next decade.

…but Community-OrganizersGen Z has grown up with social communities. Meeting,

befriending and interacting with the online community is second

nature. Despite Strauss and Howe, the networked nature of the

digital world and Gen Z's place in it might trump the theory of

independence.

…and high performance enabled workersExpectations from the future workplace are high…


Gen Zers

5~20


Gen Z: 2015 quotes

I would have liked to take

my own laptop to work – not

only is it better performing,

but it also has its own

configuration,

it is lighter, and has a

longer-lasting battery.

Instant messaging is rapid,

unified, fluid. It allows you to establish and confirm work objectives easily. Email is not

always the best tool and

many people do not take the

time to respond to some mails.

Two minutes on instant

messaging can achieve thesame results of 10 emails!

Source: Accenture Millennial research 2008

Gen Zers

5~20

I use social networks in two different ways. First, in

my personal life to establish

an exchange of information –

organizing a party, looking

for comments on an

exhibition. In my work life,

I have a different profile and

I manage my image;

I choose what I share.

If a tool brings value, the

young people will convince

the older team members

to use it.

“

“

“

“


Gen Z 2015: prepare to attract and interact

Understand themJust ask – they will

tell you all. So collect.

Build 121 valueShow that you know them, they gave their permission

Brand experience: personal or dieGeneration Z will be much less tolerant

of businesses that prefer to maintain traditional forms of communication and

marketing. they will want to research and buy online, pay immediately and receive an instant response so they can move

onto the next thing.

Leverage SocialDon’t wait Gen Zers

come to visit you. Reach them in those

places where they live, in the way they accept to be contacted, with

the right messages for them. They told you

everything, so now act personal.

Be Green/CSR enabledThey know that their world is getting warm. They won’t

accept further warming companies.

New signs & channelsRemember that this group has built its own signs to

communicate and interact across all channels

Enhance fast & clear dialogueSince they are opened books, they

will speak clear and fast. They will pretend you know who they are

(published!) Be prepared to interact in 2 ways, be prepared to scale with

high volume dialogue.

Anticipate themAct and think like them: prepare

your Z strategy

Gen Zers

3~20

Be Z Mom Enabled

Recover the values

that parents intend to transfer


Ok. So what... if?

> Cont


- Respondents agree that the millennials have

specific marketplace needs, but few

organisations have formally prepared for the

millennial customer strategic or marketing plans.

- Companies have not kept pace yet with the

millennials’ preference for interacting through

newer, community-based technologies.

- Peer recommendation and viral marketing

are the best ways to comunicate. (Hahahaha).Economist Intelligence Unit, on behalf of Genesys, surveyed 164 C-leveland other senior executives from around the world to understand how they are attracting and retaining millennial consumers.

To attract and retain millennials as customers,

organisations are figuring how to adapt business processes to enrich the customer experience and allow greater choice in customising products and services.

How companies are still acting on this?

The dark side:


So what if we talk about a CollaboLab?A Lab to address your Next Company Digital Strategy

A community of set-minded people to build the lighter side.

Sales

IT

Mkt

HR

Operations

R&D

CFO

CollaboLab


Welcome to the CollaboLab

Warning:challenges ahead


CollaboLab Challenges

Consolidate web ROI initiativeswith a solid Enterprise Digital

Strategy, push over the roadmap.

Connecting company skills,

generations & diversities across

the world

Attract, engage and retain

top talented competences,

segment and apply HR marketing

Foster internal and external

innovation with continuity

Execute plans to engage the

consumer of the future


CollaboLab social initiative example # 1

Name:

From IT to YT Young technologies program

Type: internalScope: Doing things faster & better with enterprise 2.0; support the adoption of new models in information technology to speed business

Short description:- New project paradigms (2.0 development)- One Voice Program

- HR Portals- Operation Portals- Collaboration Central / Communities of interest / practice- Career paths, best practices- Better operations



Name:

COWORKERSType: internal/globalScope: connect and collaborate to engage and retain top talented people; apply HR marketing to identify & segment

Short description:- Providing support for all innovation initiatives both for internal or external scopes

- Supporting product marketing to identify & model new interaction models- Enhancing internal organization & business process



Name:

COWORKERSType: internal/globalScope: connect and collaborate to engage and retain top talented people; apply HR marketing to identify & segment

Short description:- Providing support for all innovation initiatives both for internal or external scopes

- Supporting product marketing to identify & model new interaction models- Enhancing internal organization & business process

The HR WW community



Name:

COBRA/CSRHear to Understand

Type: internal/globalScope: discover opinions, trends, reputation, consumer feelings, competition, brand and management reputation

Short description:- Advanced web analytics/sentiment analysis- Corporate social responsibility- Product exploration- Product feedback- Management feedback- Corporate / Brand reputation- Financial information

Sentiment, Corporate Branding,

Reputation, Insight



Name:

InnovationFactorYInvent.Mix.Remix.

Type: internal/externalScope: Foster internal and external innovation

Short description:- Providing support for all innovation initiatives both for internal or external scopes- Enhancing internal organization & business process- Supporting product marketing to identify & model new

interaction models- Making product cross fertilization with customers- Enabling controlled crowdsourcing


CollaboLab social initiative example # 4.1

Name:

RECRUYTERS(A attracts A) (B attracts C)

Type: employee to talent / externalScope: engage and retain top talented competences, support university programs, speak for the company across channels

Short description:- Employ Y-Z top talents to engage top talents- University programs to connect and engage- Digital Master Sponsorships

- Digital Career Days (24/7)- Talking with new generations, polling, understanding, planning career meetings-Working on SOPO, FD Career, Lovemarks, Other Z networks


CollaboLab social initiative example # 4.2

Name:

POLLiNATIONbuzzzz-the-world

Type: internal social / external buzzword contest Scope: amplificate marketing operations and prospect/customer engagement, collect social data and segment for future customer operations

Short description:- Drive consistend digital strategy- One web: social connectd plattform, SSO - Socialize initiatives to magnify return and collection- Collect social data to segment and interact- Apply sentiment and predictive analytics- Drive to web and store- Build multichannel Lovemark baseline


The solution to manage this…

Press button to start.


Multiplattform

Portal 2.0Virtual PortalsRole/Rule basedPersonalizationComposite MashupsRich ClientMobile

AccelleratoriCommerceSviluppo web2Web analyticsDashboards

CollaborationSocial NetworksSocial ToolsReal Time Chat/Call/Web meAwarenessWebconf

Sentiment, Corporate Branding,

Reputation, InsightWeb analytics, Continuous optimization, Sentiment analysis, Corporate & brand reputation

AssembleDeliver

Socialize in/out Customer intelligence

Enterprise Master Data

(extended user

Business & Social data)

Enterprise

2.0 LayerUser experience,

Social, Mobile,

Touchpoints

Portale KM &

Collaborazione, Analytics

Social Connectors

EnterpriseCustomer

Insight

Enterprise

User

Mgmt

Architecture 2.0Essential Enterprise Social components


INTERACTION SERVICES MULTIPLATTFORM – Linux Windows, AIX ecc.

� Personalization rules to deliver “my experience”� Adaptive content (reccomendation, affinity etc)� Campaign management� Extended master data schema for social (merge business & social data to deliver personalized funny things)

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Mobile

Enterprise

2.0 Layer

Dashboards

Portal 2.0Exceptional User Experience Framework for extremely personal delivery: They’ve told who they are. Give them what they expect.


• Web content management: to manage fine detail delivery

both in intranet/extranet/internet/mobile... Reusing the same

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each one of these contexts.

• To manage what you want/have to see (by role, by interest, by

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Pervasive integration with other core plattforms (CRM, HR,

Competence mgmt, ERP etc) to mix business/transactional and

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• Social documents the fastest way to work on documents, both

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also through your public site with no need to distribute SW or

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Enterprise

2.0 Layer

Collaboration 2.0Advanced social and collaboration tools, to be mixed into portal services, or used outside portal within other web apps.Build your “Facebook” interaction model with enterprise security.


File Libraries,Blog, Wikis

InstantMessaging,

Web Conferencing

E-mails, Calendar, Contacts

Telephony,Video, VoIPDocuments,

Presentations, Spreadsheets

Digital Forms

Profiles,Skills,

Expertise

Forum,Communities

SharedBookmarks

Activities,Project Mgmt

Scorecards,Dashboards

Alerts

Composite Applications,

Business Mashups

Enterprise

2.0 Layer

Collaboration 2.0Trustable. Secure. Flexible. Controlled. Web based. To share, extend and integrate without boundaries across the digital ecosystem.

SNA DiscoveryExpert DiscoverSocial Analytics


Commerce 2.0Deploy your commercial strategy on every social channel.Leverage customer knowledge, network and desires. Enterprise

2.0 Layer

User generated Comments

Customer blog entry

Share to social

networks

Connections Ratings and Reviews

Community Moderation

Email to a friend

• Intercepting all

transactionds and social

interactions to profile,

build real-time dynamic

navigation, target and

diffuse commerce

objects (items, remote

widgets etc.) online

• Triggering all the

interaction, relations and

behavipural data to

execute precision

marketing campaigns

• Managing

multimodel/multibrand

and multichannel stores

Publish remote widgets in

social networks

Integrate social SSO to shop in 1 click

Enterprise Master Data

(extended user

Business & Social data)

Control, collect and store all objects and internal or externmal

interactions to build rules


Change Banner $10 Off Next Order

Send $10 Off SMS Coupon

Thank you for your review. Receive $10 off next order

Add to Active Participant Segment

Targeted and Personalized Pcecision Social Mkt

Share Your Favorites

With Your Friends

Commerce 2.0Deploy your commercial strategy on every social channel.Leverage customer knowledge, network and desires. Enterprise

2.0 Layer


Customer Intelligence 2.0Advanced web analytics/sentiment analysis.

Enterprise

2.0 Layer

COBRA

• Advanced web

analytics/sentiment

analysis• Corporate social

responsibility

• Product exploration

• Product feedback• Management

feedback

• Corporate / Brand

reputation• Financial

information


Cloud Collaboration 2.0On Premise or in Cloud. Think about your next “career day”recruitment process, managed here. Enterprise

2.0 Layer


Come iniziare

http://www.linkedin.com/in/maxardigo

®

Sana conversazione di 10 minuti

col Max, se serve.

2009 - sorry, where is the generation y? context elements for a digital strategy - now (june 13)...

Technology

collaboration agenda

active users

broadband subscribers

digital nations mobile

sn mobile users

digital nations mail

digital thoughts

ibm manye