TECHNOLOGY & MARKET

TREND

By Yvonne Leong

BACK IN 2008“Fold” Ad by Vodafone

DO THE SAME STUFF?

Listen Watch Talk

Participate Express

BUT DIFFERENT?Weather / Calendar: decide my attire & plan the day

Stream music via Spotify

Glympse my colleagues / friends to let them know my whereabouts & I’m on my way.

Using Notes (Evernote) – notes & to-do-list

Microsoft Lync, Cisco Webex, IM colleagues / customers locally & internationally

Salesforce & Chatter: Sharing info / knowledge at work, track case progress

ASB Banking Apps: Pay bills and track expenses

Facebook restaurant review & Opening hours/Location

Read Flipboard while watching TV

WeChat my family & friends, switch to Skype or FaceTime for proper catch up.

MOVING TARGET

Crowdsource

& Social

Internet of Things Wearables Smart DataSmart Device

• Human gesture • UI/UX• Importance of

Design• Real Time

• Great Ideas get Backers• Invested interest• Change in Business

Model• User Generated Content

• Always connected / sensors

• Big Data• Analytics

• User perspective• Personalised

experience

• Predictive• Suggestive• Context Aware• Location based

WHAT’S NEXT?By Ericsson Mobility Report June 2014

– Andrew Murphy –

“You are confined only by the walls you build yourself.”