2007 media planner - assembly magazine€¦ · assembly equipment buyers in north america....

The Only Magazine that Serves the $10 Billion Assembly Market

2007 Media Plannerwww.assemblymag.com

Your Multimedia Link to the

Assembly Market

A Message From the Publisher

www.assemblymag.com • �

*December 2006 BPA Circulation Statement**Publisher’s Own Data, December 2006

The Marketplace .....................................................2

Circulation................................................................3

Buying Influence .....................................................4

Leadership Editorial Attracts Readers to Advertising ..........................................................5

Editorial Calendar ..................................................6

Advertising Rates ...................................................8

Assembly Technology Expo Show Opportunities ..........................................................9

Multi-Platform of Online Products ................... 10

Response Boosters ............................................ 11

Buyers Guide ....................................................... 12

Staff Contact Information ..................Back Cover

Table of Contents

Welcome to ASSEMBLY Magazine

Here’s your personal copy of the ASSEMBLY media kit for 2007. It isn’t just any regular media kit but our 50th Anniversary media kit. That’s right – ASSEMBLY has served the assembly market for 50 years. We have many new exciting prod-ucts, editorial and services available in celebra-tion of our 50th Anniversary plus we will continue

to deliver all the “regulars” that you’ve loved for 50 years including buyers in the industry, editorial excellence, response boosters and more!

It’s my privilege to give you this overview of the assembly market and ASSEMBLY Magazine’s position as the leading journal covering this very lucrative market. Get to know us even better than you already do by tak-ing a minute to review the targeted circulation statistics including our market coverage, titles and functions, manufacturing sectors, assembly methods, and purchasing influences before turning to our editorial calendar.

Speaking of our 2007 editorial calendar, you’ll note a number of new and exciting features that will provide our loyal readers with the information and know how they’ll need in today’s global marketplace. They include our quarterly special Chinese Edition, 50 Years of ASSEMBLY Section, monthly digital editions, and much more. In addition, you’ll once again find market defining features like “The ASSEMBLY Magazine Plant of the Year”, and “The ASSEMBLY Top 50”.

ASSEMBLY’s world class editorial team remains committed to provid-ing our readers with information to help them design, build, and manage their assembly operations faster, better, and less costly. And of course, a critical part of that is having the right products and services — that’s where you come in! ASSEMBLY’s 60,000 plus subscribers* represent the greatest concentration of buying power in this market.** If you have a product or service they need, you’ve come to the right place. Advertising in ASSEMBLY will yield big results and a solid return on investment.

Finally, keeping up with the electronic and global trend, ASSEMBLY will now offer monthly digital editions, webinars, targeted e-newsletters, Chinese editions, and more! Wherever our readers seek our content whether in print, online, or digitally, we’re committed to providing it. We offer “Volume Multi-Platform Promotional Packages” encompassing print, online, and digital advertising so ask your regional marketing manager today about special pricing.

On behalf of the entire ASSEMBLY Magazine family, welcome to our journal and don’t hesitate to contact us with questions on how we can help you build your advertising campaign and reach your goals! Here’s to 50 more years together!

Cordially,

Tom EspositoPublisher

Where are the dollars being spent and Why?Subscribers say advertisements in ASSEMBLY Magazine provide information that helps them

make informed decisions about purchasing brands of equipment and components.†

The Marketplace

The $10 Billion ASSEMBLY Market:

✔ 35,998 Companies with Assembly Operations**

✔ Facilities that buy assembly equipment and tools

✔ Facilities that design and build their own assembly systems

✔ Integrators who design and build assembly systems and services

**Publisher’s Own Data.†Capital Spending Study, ASSEMBLY Magazine, September 2005.

ASSEMBLY magazine is your way to reach key assembly equipment buyers in North America.

Principal Motives for Buying Assembly Equipment†

� • www.assemblymag.com

81% of assembly professionals said they would spend the same amount or more on assembly equipment. More than half of them will spend more than $50,000.†

55% Reduce costs

45% Replace obsolete or worn-out equipment

38% Increase capacity; assemble higher volume of existing product

30% Assemble a new product; existing equipment unable to do the assembly

�9% Reduce cycle time; eliminate a bottleneck

�6% Implement lean manufacturing

�6% Meet more stringent quality standards

www.assemblymag.com • 3

Five Market Coverage**

ASSEMBLY offers coverage in all of these markets.

Automotive ........................................21,483

Aerospace .............................12,269

Appliance ......................... 12,232

Electronics ................... 17,147

Medical ...................... 12,879

Circulation

*December 2006 BPA Statement**Publisher’s Own Data.

All the Right Pieces to Assemble the Right Reach to the Right People, in the Right Places.

Qualified Circulation*

100% of ASSEMBLY’s subscribers have personally requested to receive the publication!

U.S. OEM Manufacturing Sectors*

ASSEMBLY covers all sectors in assembly manufacturing (NAICS Codes).

Wood Product Mfg. (321) ......................................... 278

Plastics & Rubber Products Mfg. (326) ............. 2,408

Fabricated Metal Product (332) ............................8,027

Machinery Mfg. (333) ............................................18,540

Computer & Electronic Product Mfg. (334) ....10,533

Electrical Equipment, Appliance & Component Mfg. (335) ...........................5,978

Transportation Equipment Mfg. (336) ...............................9,532

Furniture & Related Product Mfg. (337) ........................862

Misc Mfg. (339) ....... 4,060

Subscriber Titles/Functions*

Over half of ASSEMBLY subscribers hold managerial titles.

Corporate Management .................... 14,806

Design Management ................................................. 4,977

Design Engineering ...................................................9,535

Manufacturing Management ................................. 13,632

Manufacturing Engineering ................................... 15,431

Purchasing ................................................................... 1,837

Major Manufacturing Companies** The companies you need to reach in the assembly market.

Delphi ............................................208 General Motors .................................... 197 Boeing ............................................................189Lockheed Martin ........................................................... 163Whirlpool ...........................................................................94Tyco Electronics ..............................................................88Intel .....................................................................................72Maytag ...............................................................................56Boston Scientific .............................................................48Medtronic ..........................................................................45

Coverage of the Assembly Market Assembly

Operation Coverage

Look Who’s Subscribing

Managers, Engineers, Purchasers*

Adhesives, Tapes, Sealants, and Dispensing Equipment ........................ 30,734

Assembly Workstations Benches, Seating and Lighting ......................... 3�,654

Automated Assembly Machine and Systems .............................................. �9,379

Bar Code Reader Systems, Printers and Readers .................................... ��,�93

Contract Assembly Services .......................................................................... �9,8�0

Conveyors and Parts Handling Equipment ................................................. �8,99�

Data Acquisition Equipment and Instrumentation ..................................... �3,603

Fasteners and Precision Formed Parts .........................................................�9,765

Machine Vision Systems and Non-Contact Sensors ................................ ��,087

PC Board Assembly Equipment .................................................................... �4,34�

Power and Hand Tools Production ............................................................... 3�,375

Production Equipment, Presses, Forming and Threading Machines ..... �9,730

Robots, End Effectors and Pick-and-Place Machines ..............................�9,866

Test and Inspection Equipment .......................................................................3�,783

Welding, Brazing and Soldering Equipment and Supplies ..................... �5,576

Wire Processing and Terminating Machine ................................................. �4,�48

Motion Control, Positioning and Indexing Machines .................................�0,368

Packaging Equipment .........................................................................................3,37�

delivers your ad to manufacturing engineers, design engineers and manufacturing and corporate managers who recommend, specify and/or buy the products you sell:*

Buying Influence

*December 2006 BPA Statement. This is an analysis of 52,394 or 87% of respondents who recommend, specify, and/or buy the products indicated. Since any one respondent may have checked more than one response, the totals may exceed the total circulation. **Publisher’s Own Data, June 2006.

60,214* Assembly Market Professionals. The Largest Circulation in the Market.**

4 • www.assemblymag.com


China Edition Expand Your Reach and Go Global with ASSEMBLY Magazine!ASSEMBLY Magazine will publish a special quarterly Chinese language edition that will be mailed to 2500 high-level decision makers from companies based in China. The issues will include additional China specific editorial guaranteeing interest of Chinese executives. All advertisers in the English editions of February, May, July, and November issues have the opportunity to be included in the corresponding Chinese edition for only a $400 net translation fee. Minimal fee for a monumental reach!

How-To-Guide Special SupplementMake sure potential customers contact you the next time they need to learn how to…Educate ASSEMBLY readers on a “how-to” topic of your choice. Here’s your chance, for only $3,000 net, to show off your company’s area of expertise with your exclusive topic. This full-page article will be placed next to your full-page ad to create an eye-catching 2-page spread. Articles cannot be product specific about your brand.

Leadership Editorial Attracts Readers to Advertising

AUSTin WEBErAustin Weber has been Senior Editor for ASSEMBLY Magazine since Sep-tember 1999. He has more than 18 years of b-to-b publishing experience and has written about a wide variety of manufacturing and engineering topics. Austin is a graduate of the University of Michigan. [email protected]

AdAM COrTAdam Cort has been an editor and journalist for more than 12 years, work-ing for newspapers, magazines and in book publishing. He taught general science and human biology during two years with the U.S. Peace Corps in Western Samoa. Adam is a graduate of the University of Michigan. [email protected]

50 Years of AssemblyAdvertise in the October issue and earn a FrEE insider Perspective. Share your thoughts about the past, present and future of assembly, both domestic and global. The format is a 1/2 page, including the advertiser’s logo, and the writer’s name and company affiliation. Please note that no other information will be permitted.

View From the TopWhere do you think the assembly market is headed? Here’s a forum for one of your top executives to express his or her opinions and concerns about the future of assembly. Any December advertiser can buy a space in this special section for only $1,000 net. The format is a 1/2 page, including a color photo of the writer, and his or her name and company affiliation. Please note that no other information will be permitted.

Clear Seas researchSearching for ways to better position your company in the market? Seeking new ideas on how to improve product acceptance? Venturing into new markets and not sure which path to take? Get the vital market data you need with Clear Seas Research—charting your company’s future with effective research. For more information go to clearseasresearch.com.

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don’t miss your chance to be included FrEE in ASSEMBLY’s digital Edition — every month, every advertiser! See page 10 for more details.

dOn HEGLAndDon Hegland has been Editor of AS-SEMBLY since 1985, with 33 years of experience in trade magazine publishing. He holds a M.S. degree in physics from Iowa State University with prior work in solid-state physics research with NASA. [email protected]

JOHn SPrOViEriJohn Sprovieri has been Senior Editor for ASSEMBLY Magazine since February 1997. John was formerly with a national medical news magazine, and has written for Pathology Today and the Green Bay Press-Gazette. John holds a B.A. in journalism from Northwestern University, Medill School of Journalism. [email protected]


2007 Editorial Calendar

ISSUE:Ad Close:

Primary FeatureArticle

AdditionalFeatureArticles

Special Sectionsand MarketingOpportunities

Digital EDition

50 Years of ASSEMBLY

Industry Experts On:

Assembly in Action

Assembly Products

AdditionalMarketing Tools

Bonus Distribution

FEBRUARY1/8/07

Automotive Assembly

• Screwdriving

• Conveyors

• High-Speed Assembly Systems

˝Soldering: Past, Present & Future

Lean in AssemblyBonding

Auto IDRoboticsAdhesives

WorkstationsPower ToolsFasteners

Product Review

APRIL3/7/07

Dispensing

• Ultrasonics

• Riveting

• Automated Assembly Systems

˝Screwdriving:Past, Present & Future

Lean in AssemblyAutomated Assembly

Wire ProcessingAssembly MachinesPower Tools

SolderingMotion ControlConveyors

Product ReviewLead ADvantage

ATX & AM ExpoApril 25-27, Atlanta, GA

JUNE5/4/07

Appliance Assembly

• Riveting

• Parts Feeding

• Wire Terminating

˝Wire Processing:Past, Present & Future

Lean in AssemblyFastening

Parts FeedingDispensingPower Tools

BrazingLeak TestingMotion Control

Web Locator

JANUARY12/1/06

Medical Device

Assembly

• Adhesives

• Workstations

• PCB Assembly - Insertion and Placement

˝Electronics Assembly: Past, Present & Future


ScrewdrivingInspectionPCB Assembly

UltrasonicsSensorsPneumatics

Web Locator

MD&M West and ATX February 13-15, Anaheim, CA

ApexFebruary 20-22, Los Angeles, CA

MARCH2/5/07

Assembly Planbook

2007

• Lean Manufacturing

• Design for Automated Assembly

• Curing Your Parts Headaches

• Design for Disassembly

• Low-Tech Fixes for Assembly Problems

• Making Global Assembly Work

The Assembly How-To Guide

˝Automated Assembly: Past, Present & Future


Postcards Plus

Society of Automotive Engineers World Congress April 16-19, Detroit, MI

MAY4/4/07

Robots & Vision Systems

• Leak Testing

• Wire Processing

• PCB Rework

˝Adhesives:Past, Present & Future


RobotsUltrasonicsDispensing

Test EquipmentPCB AssemblyModular Structural Profiles

Electrical Wire Processing ExpoMay 24-25, Milwaukee, WI

MD&M East and ATXJune 12-14, New York, NY

Robots & VisionJune 12-14, Rosemont, IL

Advertise in BOTH the June issue and the Buyers Guide and get a FREE 1/2 page Company Profile in the Buyers Guide

Buy 1 Ad, Get Another January

Ad FREE


SEPTEMBER8/7/07

Aerospace Assembly

• Packaging

• Robot Guidance

• PCB Soldering

ATExpo Show Issue

Triple-Play Show Package* (ATExpo exhibitors only)

˝Conveyors:Past, Present & Future


Machine VisionWire ProcessingFastening

RobotsConveyorsSensors

Assembly Technology Expo Official Show Directory(ATExpo exhibitors only)

Assembly Technology Expo, Quality Expo & National Manufacturing WeekSept. 25-27, Rosemont, IL

JULY6/5/07

State of the Profession

Report

• Adhesives

• Power Tools

• Medical Device Assembly

˝

Robotics:Past, Present & Future


DispensingScrewdrivingAutomated Assembly

FastenersPCB AssemblyBar Coding

Product ReviewLead ADvantage

NOVEMBER10/5/07

Assembly Plant of the Year Report

• Torque Control

• Parts Marking

• Dispensing

˝Power Tools:Past, Present & Future


Fastening AdhesivesPresses

RivetingPackagingMotion Control

Postcards PlusProduct Review

BUYERS GUIDE5/18/07

• Creating and Justifying Capital Equipment Budgets

• Trade Associations and Professional Societies

• Trade Shows and Conferences

• Assembly Glossary

• Product Directory

• Supplier Directory

Free Link from ASSEMBLY Online to your website for every advertiser in the Buyers Guide

Bonus distribution at all major trade shows

AUGUST7/5/07

Assembly Technology Expo 2007 Preview

• Automated Assembly

• Plastic Parts Assembly

• Riveting


˝Riveting:Past, Present & Future


InspectionConveyorsPCB Assembly

Assembly MachinesSolderingAdhesives

Postcards Plus

OCTOBER9/5/07

50 YEARS OF ASSEMBLY

• Top 50 Report

• Robot End Effectors

• Vision Systems

˝


Automated AssemblyWire ProcessingLeak Testing

Power ToolsUltrasonicsWorkstations

Web LocatorLead ADvantage

SAE Commercial Vehicle EngineeringConference & ExhibitionOct. 30-Nov. 1, Rosemont, IL

MD&M MinneapolisOct. 25-26, Minneapolis, MN

DECEMBER11/5/07

Capital Equipment Spending Report

• Leak Testing

• Workstations

• Assembly Systems


˝Welding:Past, Present & Future


SolderingDispensingAssembly Machines

Parts FeedingFastenersWire Processing

MD&M West 2008, Anaheim, CA

Advertise in BOTH the June issue and the Buyers Guide and get a FREE 1/2 page Company Profile in the Buyers Guide

Note: To assure timely editorial coverage that meets industry and reader needs, ASSEMBLY reserves the right to change issue and/or article topics.

20

07 B

uyers Guide

View From the Top

FREE Insider Perspectives on

50 Years of Assembly

*FREE ad in ATExpo Show Directory when you advertise in all triple-play issues: Aug., Sept., & Dec.


Display Advertising Rates

COVEr rATES — Non-cancelable. All covers at earned black and white rate plus premium and color charge.

2nd Cover . . . . . . . . . . . . . . . . .15% premium 3rd Cover . . . . . . . . . . . . . . . . .10% premium 4th Cover. . . . . . . . . . . . . . . . . .20% premium

SPECiAL POSiTiOn rATES — Positions specified by advertiser or agency are 10% above black-and-white earned rate.

COMBinATiOn rATES — Advertisers in ASSEMBLY may combine space in other BNP Media publications to earn Power Pak discounts (20X maximum frequency).

AGEnCY COMMiSSiOn — 15% of gross billing is allowed to recognized agencies on space, color, and position. Back-up charges, printing of inserts, and binding charges are non-commissionable.

Bleed and insert Sizes:Full page bleed size . . . . . . . . . . . . . . . . . . . . . . . . . . 8.125" x 10.75"Spread bleed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.25" x 10.75"Full page insert. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.125" x 10.75"Spread insert size . . . . . . . . . . . . . . . . . . . . . . . . . . . 16.25" x 10.75"

Printing SpecificationsBinding: Perfect boundPrinting: Heat-set web-fed offset Paper: 80 lb. cover, 45 lb. textScreen: 150 line screen recommended for all color negatives

digital Ad requirementsPlatforms: Macintosh preferred. (IBM-compatible accepted, fonts will be

replaced by Mac versions)

Preferred File formats: InDesign CS2 or earlier, Quark 6.5 or earlier, Photoshop and Illustrator CS2 or earlier, files accepted, PDF's are accepted, but must contain high resolution images and be font embedded. Please call your production manager for correct Distiller settings.

Photos: 300 dpi saved as TIFF or EPS. Color images must be CMYK. Do not compress graphics using JPEG or LZW.

Colors: All colors used should be CMYK, unless a spot color has been purchased.

Electronic Submission: CD-ROM disks preferred. E-mail and FTP options should be discussed with the magazine’s production manager. All artwork (photography, logos, clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screened contract quality proof created from the final electronic file must be submitted with each color ad. Kodak Approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless an acceptable proof is provided. Please supply B&W laser printout for B&W ads.

Ad size: Crop marks for full page ads should be a trim size [7 7/8" x 10 1/2"]. Bleed ads should extend beyond trim crop marks by 1/8" on each side. Vital matter must be kept at least 3/8" away from trim edges. Fractional ads should match sizes published in media kit.

Payment TermsInvoices are payable in U.S. Funds only, net 30 days. 1-1/2% per month service charge thereafter (1/2% in Texas). Advertisements originating outside of the U.S. must be prepaid. Extension of credit is subject to the approval of the Credit Department. First time advertisers will be required to provide credit information or prepayment at the start of their advertising program. Publisher reserves the right to hold advertiser and/or agency jointly responsible and severally liable for money due and payable to the Publisher. Should it become necessary to refer any outstanding balance to an outside agency or attorney for collection, customer understands and agrees to pay all collection costs, including finance charges, court costs and attorney fees.

For custom insert rates, contact your regional marketing manager.

BLACK & WHiTE diSPLAY rATES Bronze Silver Gold Platinum diamond

Frequency 1X 4–7X 8–11X 12X 13X 20XFull Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 7,752 . . . . . . $6,752 . . . . . . .$5,696. . . . . . $4,730 . . . . . .$4,520 . . . . . $ 4,4402/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6,217 . . . . . . . 5,350 . . . . . . . . 4,550. . . . . . . .3,760 . . . . . . . 3,595 . . . . . . . 3,5301/2 Page Island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,809 . . . . . . . 5,003 . . . . . . . . 4,212. . . . . . . 3,490 . . . . . . . 3,340 . . . . . . . 3,2801/2 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,284 . . . . . . . 3,896 . . . . . . . . 3,116. . . . . . . 2,565 . . . . . . . 2,455 . . . . . . . 2,4101/3 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,305 . . . . . . . 2,836 . . . . . . . . 2,404. . . . . . . 1,985 . . . . . . . 1,905 . . . . . . . 1,8651/4 Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,402 . . . . . . . 2,050 . . . . . . . . 1,742. . . . . . . 1,430 . . . . . . . 1,365 . . . . . . .1,340

COLOr rATES (No charge for bleed)

Full page, per page . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 1,495

1/2-page or smaller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 990

All rates effective January 2007, issued September 2006.

SENd YOuR Ad MATERIALS TO:

Lisa Webb 57283 Silver Maple Dr., Washington, MI 48094

[email protected](586) 677-9805

Spread — — 15" X 10" 1 Page 7" X 10" — — 2/3 Page 4.563" X 9.75" — — 1/2 Page 3.375" X 9.75" 7" X 4.75" 1/2 Island 4.563" X 7.375" — — 1/3 Page 2.188" X 9.75" 7" X 3" 1/3 Square — — 4.563" X 4.75" 1/4 Page 3.375" X 4.75" 7" X 2.25"

Pages are two columns of 3 5/16" or three columns of 2 3/16".

Ask your regional marketing manager about ASSEMBLY’s Volume Multi-Platform Promotional Packages

Advertising Unit Sizes (inches) Vertical Horizontal Space Unit Width depth Width depth

Maximize your sales with the official publication and sponsor by signing up for the Triple-Play show package.

Assembly Technology Expo is the largest assembly event of the year! Exhibiting gives you the opportunity to demonstrate and describe the merits of your products in person to qualified buyers.

ASSEMBLY’s September Show issue Pre-sell your company and products to show attendees by placing your ad in September. Distributed to over 60,000 subscribers* at the beginning of September — potential buyers will see your products prior to the show giving you the ability to make their must-see list.

ATExpo Official Show directoryDouble your exposure by getting the same-size ad in the ATExpo Official Show Directory. The only way to be in the ATExpo Official Show directory is through ASSEMBLY Magazine. This guide is the road map to the show making it an essential buy.

ASSEMBLY’s Live BlogThe blog will provide live updates from the show floor. Manufacturers who couldn’t make the show will visit the ASSEMBLY blog for the most up-to-the-minute information. Get key placement in front of potential customers with a blog sponsorship.

Assembly Technology Expo Show Opportunities

*December 2006 BPA Circulation Statement.

September �5-�7, �007 • rosemont, iL

Triple-Play Show PackageAugust, September, and december

Drive valuable traffic to your trade show booth – by enticing ASSEMBLY subscribers with buying influence* to stop by. You aren’t just reaching them once but multiple times. All ATExpo exhibitors have to do is advertise in ASSEMBLY’s three show-related issues: August, September, and December and you’ll receive:

FREE OFFERS!

• Ad in the ATExpo Show Directory

• One-time use of 1,000 direct-mail names through a third party mail house from ATExpo pre-registration attendee list, selected by product, in August

• One-time use of 1,000 direct-mail names through a third party mail house from ATExpo post-registration attendee list, selected by product, in November

• Ad in the ATExpo Show Newspaper

• Inclusion in the August and September ASSEMBLY e-newsletters with hyperlink to your website

• Inclusion on ASSEMBLY’s “See these exhibitors at ATExpo” web page with hyperlink.


Only 20% of your September gross ad cost.

�0 • www.assemblymag.com

Multi-Platform of Online Products

*December 2006 BPA Circulation State-

ASSEMBLY Online Premium Sponsorships: $9395 netBest Value! Most Exposure! One Great Price!

• Banners on home page and all pages within the site

• Sponsor link buttons with logo on home page and all pages within site

• Full year active showroom sponsorship

• Free industry website review link

• Free Product Review on site all year

ASSEMBLY Showroom Sponsorships: $�395 netIncrease your online exposure with your ownShowroom page.

Anytime ASSEMBLY online users click on a supplier company— whether from a banner ad, tile ad or editorial item—they are first directed to the supplier’s listing page. Create a favorable first impression. Your Showroom includes a 100-word company profile, product description, special ad message, logo and link to your website.

ASSEMBLY Digital EditionBuild your brand and ROI electroni-cally with ASSEMBLY’s Digital Edition where every print advertiser is included for FREE. Published every month, it is an exact replica of the print issue, but with added digital interactivity including live links and page views, time spent viewing your ad, click-thrus and more. Add a dynamic effect to your digital ad with rich media for an additional charge.

EXCLUSiVE MOnTHLY SPOnSOrSHiPS AVAiLABLE: Limited and going fast so reserve yours today.Price Per Issue: $5,000 net

WebinarsWeb series of continuing education

Hosted By: ASSEMBLY MagazinePresented By: Top Universities in the U.S.Sponsored By: Two non-competing sponsors; A company may sponsor both sponsorship slots in one or multiple events.Goal: To educate ASSEMBLY Magazine’s 60,214 management, purchasing and engineering subscribers* about the latest reach and greatest thinking by some of today’s brightest professors.

Ask your regional marketing manager about all the great benefits!

Total Cost: $4,000 net per company per event

ASSEMBLY BlogWhat is a blog? A blog is an online journal, usually involving regular and fairly brief entries. The ASSEMBLY blog will provide a variety of interesting opinions and headlines, updated several times a month. Get key placement in front of potential customers with a blog sponsorship. Contact your rep for rates and specs.

BNP Media LINXSearch Engine Marketing. Select key words that match your company’s products and your ad appears next to relevant editorial content.

ASSEMBLY E-NewslettersLatest in Assembly News – delivered to Your E-mail Box

E-Newsletters offer marketers a very unique, timely, and effective promotional opportunity. Thou-sands of e-subscribers receive up-to-the-minute information on market conditions, technology developments and assembly prac-tices. Engineers will learn what their competition is up to and how to advance their education and their careers.Exclusive Monthly Sponsorship ............... $1,500 net per emailPremier Product Feature ..............................................$990 netProduct Spotlights .........................................................$750 net

New FREE Expanded Reach

Boost Your Online Advertising —Introducing PortfolioASSEMBLY has dramatically expanded its web based advertising offerings. Take advantage of the latest online advertising trends and get more online ad clicks. Visit portfolio.bnpmedia.com for complete information, live and interactive samples and ad specs or call your marketing manager.

NEW FOR2007!

www.assemblymag.com • ��

Response Boosters

ASSEMBLY Web LocatorsThese 1/9-page, 4-color ads offer a cost-effective way to direct influential product assembly professionals to your website. Send us a 40-word company description and web URL and we’ll do the rest!

issue Closing datesFebruary ...........................January 9June .........................................May 4October .....................September 6

rATE: Frequency net/Gross per ad 1X ................................. $595/$7003X ................................. $550/$647

Postcards PlusConvenient, perforated postcards bound into the issue, make it easy for prospective customers to request information about your company. All they have to do is tear it out, fill in their information and drop it in the mail.

issue Closing datesMarch ......................................February 6August ............................................. July 6November ...............................October 5

Black & White rates (agency commissionable): Frequency Gross rate1X ..........................................................................$2,1003X ..........................................................................$2,020

Color ratesStandard 4-color, per card ................................. $400Matched color, per card .......................................$5104-color, line art only, per card ............................. $980

Mechanical requirementsTrim size 3.5” x 5.25”. Keep essential matter .25” inside trim edges. Digital files only.

Classified AdvertisingUse ASSEMBLY’s classified section to advertise business and career opportunities, consulting services, equipment for rent, used equipment, equipment wanted, equipment repair, and financing available†.

Frequency �X 3X 6X 9X ��X �8X �4Xrates(per column inch) $170 $165 $160 $155 $135 $125 $115

Color: Add $85Blind Box number: Add $30Frequency calculated on the total number of insertions run within a 12-month period.

Specifications:Trim Size of Page: 7.875” x 10.5”One Column: 2.125” wideTwo Columns: 4.5” wideThree Columns: 7” wide

Preferred File Formats:High resolution PDF’s are preferred, with all fonts embed-ded. InDesign, Quark, Photoshop and Illustrator accepted. Macintosh preferred. IBM-compatible accepted, fonts will be replaced by Mac versions.

ASSEMBLY Product ReviewsUse an inexpensive Product Review to highlight a particu-lar product. Assembly professionals are always looking for more information to help them specify products and services and this is a convenient resource section they can look to for supplier information. These 1/6-page ads include your company name, 50-word description, and a 4-color photo.

issue Closing datesFebruary .......................... January 8 April .................................... March 7July ........................................ June 5November ..................... October 5

rates net/Gross per ad1X ..............................................................$695/$8174X ..............................................................$599/$705

EXTrA BOnUS:Your Product Review will be placed on ASSEMBLY’s web-site, including a hyperlink to your website, at no extra charge.

ORdER YOuR RESPONSE BOOSTER PACkAGE!

Call (610) 436-8858† Classified ads are accepted at the discretion of the publisher and are limited to the categories listed.

Bound into the issue for fast easy leads!

Lead AdvantageAdvertisers receive qualified sales leads through our exclusive plan-to-purchase surveys in April, July and October.

2007 Buyers Guide

Year-Long Exposure

FOR LISTING INFOMATION IN ASSEMBLY’S BuYERS GuIdE IN PRINT ANd ONLINE, CONTACT:

ruth Anderson at (248) 244-6460 or [email protected]

Your #1 resource for IMPACTING purchasing decisions in the $10 billion assembly market. The ASSEMBLY Buyers Guide places your product front and center with crucial buying influences in the assembly market. Now buyers can find you in more ways than one - in Print and Online. Make it easy for prospects and customers to find you by showcasing your products in the ASSEMBLY Buyers Guide.

�. nEW KEYWOrd SEArCH – More Exposure for Your Online Listing

New easy keyword search through BNP Media LINX (powered by Google) allows potential customers to find your listing from any page on www.assemblymag.com; and because ASSEMBLY’s Buyers Guide is linked to other BNP Media publications, more buyers can access your list-ing online than ever before.

�. PrEFErEnTiAL rESULTS – Appear at the Top of Your Product Categories

You can now purchase a nEW Premium Package listing and appear at the top of the results with a star next to your name every time your product categories are accessed — prime visibility!

3. nEW COMPAnY dETAiL PAGES — Post More info in Your Listing

Get a dedicated page to present your information in an easy-to-read format. Purchase a Premium Package and post Spec Sheets, Product Photos, and a Logo in your online listing. Also includes Live Web & Email Links, and a special subject line in all emails so you know where your leads came from.

ASK ABOUT OUR NEW DIRECTORY BANNER & TILE OPTIONS!

Expand Your Online Listing Today!

�� • www.assemblymag.com

Only Buyers Guide Advertisers will receive:

• Unlimited free product listings including address, telephone, email and website – print and online

• FrEE boldfaced supplier sourcebook listing – print

• Phone reference in product listings

• FrEE supplier listing hyperlink – online

Additional opportunities for Buyers Guide Advertisers:

• Supplier Section Logo: $�80 each Boldface type in the print version plus a logo in Supplier Section of the print and online version.

• Product Listing Section Logo: $�80 each Boldface type in the print version plus a logo in the Product Listing Section.

• discount on the new Premium Listing PackageThree easy ways for buyers to find your company

when they’re ready to buy:

�. PrOdUCT indEX An alphabetical listing of hundreds of product and service categories directs users to the appropriate supplier-list-ing page in the Product Category Listings section.

�. PrOdUCT CATEGOrY LiSTinGS Organized into major categories for easy searching, users are presented with supplier listings by their application need.

3. SUPPLiEr SOUrCEBOOK The assembly community’s most comprehensive data-base of supplier companies. This industry “yellow pages” section provides users with supplier contact information, including toll-free phone numbers, fax numbers, e-mail and website URL.

Take advantage of print and online integration for multiple exposure!

Check out these features and more at: www.assemblymag.com/buyersguide

www.assemblymag.com

The Only Magazine that Serves the $�0 Billion Assembly Market

www.assemblymag.com

BnP Media 2401 W. Big Beaver Rd.Suite 700 Troy, MI 48084 www.bnpmedia.com

Tom EspositoPublisher600 Willowbrook Lane, Ste. 610 West Chester, PA 19382(610) 436-4220 ext. 30Fax: (610) [email protected]

Editorial Staff1050 IL Route 83, Ste. 200Bensenville, IL 60101

donald E. [email protected]

John SprovieriSenior [email protected]

Austin WeberSenior [email protected]

Adam CortTechnical [email protected]

Regional Marketing ManagersAL, AZ, CA, dC, dE, FL, GA, kY, Md, Eastern MI, MS, NC, Western NY, OH, Western PA, SC, TN, VA, WV, Canada Bill deYoeAssociate Publisher109 Willow Springs Trail Mt. Holly, NC 28120 (704) 822-6434 Fax: (704) [email protected]

CT, MA, ME, NH, NJ, Eastern NY, Eastern PA, RI, VT, QuebecBarbara Grim1288 Centerton Rd.Pittsgrove, NJ 08318(856) 358-4800Fax: (856) [email protected]

Ak, AR, CO, IA, Id, IL, IN, kS, LA, Western MI, MN, MO, MT, Nd, NE, NM, NV, Ok, OR, Sd, TX, uT, WA, WI, WYTina Vulgaris1050 IL Route 83, Ste. 200Bensenville, IL 60106(630) 694-4392Fax: (248) [email protected]

Inside Sales(610) 436-8858Fax: (610) 436-6277

Jill deVriesCorporate Reprint Manager(248) 244-1726Fax: (248) [email protected]

Corporate Offices

Send insertion orders and advertising materials to:

Lisa Webb Production Manager57283 Silver Maple Dr.Washington, MI 48094(586) 677-9805Fax: (248) [email protected]

2007 media planner - assembly magazine€¦ · assembly equipment buyers in north america....

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