LAUNCH

September 2006

CONTACT: COLLON BROWN, PRESIDENT7820 HARDING AVE. UNIT#5

MIAMI BEACH, FL33141

305-865-3339

ThePOSTURE STRENGTHENING SYSTEM

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I N T R O D U C T I O N

Management Page 3Correctore - A Solution for Poor Posture Page 4Correctore - Instant Results Long Term Benefits Page 4Correctore - Winning Formula Page 5Correctore - Elastic Resistance Builds Strength Page 5Correctore - Customized Advanced Design Page 5

P R O D U C T L I N E

Correctore - Product Description Page 6Correctore - Product Description Page 7Correctore - A Savings Plan for your Body Page 8Correctore - Diverse Target Markets Page 9Correctore - Travel Assistant Page 10Correctore - Additional Revenue Streams Page 11Research and Development Page 12Target Market Trends Page 13Statistics Page 13Correctore - Instant Ergonomics Page 14Competitors Trend Page 15Correctore - Marketing Strategy Direct Sales Page 16Correctore - Professional Support Page 17Correctore - Operations Page 18

F I N A N C I A L S

Average Gross Profits Page 19Revenue Streams Page 19Cash Flow R&D Page 20 & 21Cash Flow Sales Projections - Year 1 Page 22 & 23Strategic Liasions Page 24Implementation Plan Page 25

A D E N M E N T S

www.correctore.comExecutive Agenda Magazine.pdfDr. Baron’s Reference Letter

CORRECTORE - Contents

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Collon Brown, CEO and President, Head of Product Development

Collon has spent the last four years in research and development and test

marketing The Correctore. Collon is a professional designer, educated in

economics at the University of British Columbia. Prior to launching

Perfectore Inc., Collon owned and operated Alchemy Media Inc., a commercial

art house that provided concepts and campaigns in marketing, print, web and media development.

Collon has lived an athletic life from a young age. An avid skier, soccer player, tennis player and fitness

enthusiast, Collon’s top priority is to pursue a rewarding and active life and inspire others to do so

as well. Collon’s initial interest in strengthening with rubber tension and its benefits to the human

body was motivated by the fact that he bounced himself back to health on a trampoline after a

severe respiratory injury.

Marina Prospero, Vice President of Business Affairs

Marina Prospero is a graduate of York University with Honors in Communications and Sociology.

A professional in the feature film industry for ten years she fulfilled a

variety of management, producer and directing positions. Marina has

extensive experience in management, organization and implementation

of large-scale productions. She will oversee the day to day operations

and manage relationships with shareholders, board of directors, and

officers of the corporation, employees, suppliers and distributors.

Walter Stasyshyn, Barrister-at-Law, Business Advisor

Walter has over 40 years experience in corporate law. Walter will be providing legal services for

Perfectore Inc. Canada, as well as acting as senior advisor to the executive team.

CORRECTORE - Management

Added height

Improved posture

Expanded chest

Lifted abdomen

Less stress on lower back & neck

Back support

Confident appearance

Collon BrownFounder, CEO and President

CORRECTORE - Instant Results - Long Term Benefits

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Correct posture is the foundation to good health and well-being, along with a strong core,

good posture helps to maintain a healthy back, it holds your body upright, improves your bal-

ance and enables you to put more force into your arm and leg movements. This culminates in

maintaining optimum mobility and protection from the risk of over extending.

The Correctore Posture Strengthening System is designed to help improve the strength of your

posture. Daily use, combined with the exercise regimen is the solution for a series of health

problems that exist in the mass populace due to poor posture.

CORRECTORE - A solution for poor posture

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Our winning formula is a combination of these factors:

• improved balance

• improved gait• decreased body fat

• increased endurance

The Correctore Posture Strengthening System is based upon the fundamentals of elastic resistance.

In recent studies, participants performing 6 week exercise programs while using elastic resistance training were able to increase

their strength anywhere from 10% to 30%*. Added benefits of this training were:

* http://www.thera-bandacademy.com/research/resources/

• increased muscle mass

• increased power

• improved mobil ity

Front left Back right

Winning Formula

Customized Advanced Design

Elastic Resistance Builds Strength

Nylon WeaveDiameter: 1/32”

2. Natural Rubber Latex Tubing with protective

Nylon Weave 6 Feet

3. 2 Foam Shoulder Pads

5. End Caps

1. Correctore

Shield

4. Silver Sports Bag

(part of corporate plan)

• no direct competition • first to market• innovative design, ease of use, sleek look • multiple successful distribution channels• global appeal• fills a desperate demand in the market• large target market of variable demographics

• savvy marketing strategy• proven science behind product• answers to trends in health & fitness market• low - tech• cost effective manufacturing plan• made in USA to secure high standards

FULLCORRECTORE

PACKAGE

Ideal for the work environment

The Correctore is designed to improve and strengthen posture while sitting or standing.

The Correctore is composed of an elastic band

that gently creates tension for your muscles

to work against - which builds strength.

The Correctore will cause a gentle positive shift

in your posture. Over time and with daily use of the

Correctore exercise program, you will strengthen

and improve your posture permanently.

The Correctore can be worn over

or under clothing or a uniform.

The Correctore is designed to:• immediately improve posture

• strengthen posture with daily use

• relieve muscular stress

• allow for a full range of motion

• engage neuromuscular coordination

• improve stabilization and maintain

proper posture

Correctore Shield

Tubing

Shoulder Pads

Carry Bag

pulls shoulders back and down

expands your chest

shifts abdomen up

Posture Strengthening System

• waterproof and washable

• inexpensive and portable

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The Correctore slips on to your body

similar to a jacket or vest

• adjust shoulder loops to

accommodate your shoulder size

• the Correctore Shield fits evenly

between your shoulder blades

• the lower cross strand fits below

your shoulder blades

• to adjust comfort level,

pull on the strands

ONE SIZE FITS ALL!

Posture Strengthening Systemwww.correctore.com

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Exercise Program

CORRECTOREPOSTURE STRENGTHENING SYSTEM

Users Manual &

Exercise Guide

Daily use of the Correctore exercise program isdesigned to permanently strengthen and improveposture, resulting in long - term benefits.

BEFORE AFTERBEFORE AFTER BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

BEFORE AFTERBEFORE AFTERBEFORE AFTER

Diverse Target Markets

Spine Aging Spine Aging

With the CORRECTORE Posture Strengthening SystemWithout preventative measures

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CORRECTORE - A Savings Plan For Your Body

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CORRECTORE - VERSIONSSTRATEGY - Deliver product to target markets effectively by creating a variety of options.

CORRECTORE LIFESTYLE - AQUA FUSHIA BLACKBAGS

ACCESSORIES : Back support for chair, Lumbar stretch

CORRECTORE OFFICE - STEEL GREYBAGS

ACCESSORIES : Back support for chair, Lumbar stretch

CORRECTORE FOR KIDS - BLUE PINK

Posture Strengthening System

Added height

Improved posture

Expanded chest

Broaden shoulders

Confident appearance

Less stress on lower back& neck

Long term benefits

The Correctore is composed of an elastic tube that

creates resistance for your muscles to work against.

Your muscles respond by building strength.

The Correctore will cause a positive shift

in your posture. Over time and with daily use, you

will strengthen and improve

your posture.

FEATURES: Easy to use, Unisex, ages 10 and up, waterproof, lightweight, portable, washable,wearable over or under clothing, sitting, standing or walking, affordable, long lasting and durable.

W W W . C O R R E C T O R E . C O M

ONE SIZE FITS ALL!

Strengthen posture while sitting or standing

TRAVEL ASSISTANTADDED STRENGTH ON YOUR JOURNEY

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CORRECTORE VERSIONS

Correctore Lifestyle Apple Computers Travel Assistant

Walmart Workforce World Breaths Freely Aqua

Curves Fitness Fushsia Avon

Canada Anniversary Edition

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VERSION I I I• double strand theraband

rubber tubing wrapped in neoprene

• problem with neoprenebody rash

• Workout with rubber tubingdeveloped concept of wearingrubber. Experimented withdifferent designs

• First Perfectore made with black rubber tie-downsaffixed with bolts developed wrap around design

• Product presentationTHANE Canada Inc.

• Incorporated Canadian Company

• Partnered withMarina ProsperoVP of Business Affairs

• re located off ice

VERSION I• Recognized the immediate

potent ia l because of more erect posture and body’s response to tension

• 2 month test per iod• 2nd test subject • R&D for new mater ia ls

VERSION I I• us ing grey theraband

rubber tub ing double s t rand

• manipu la ted mater ia ls to s impl i fy des ign

PERFECTORE EVOLUTION

2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5

• appl ied for f i rs t patent pending July 18, 2003

• appl ied for second patent pending

• appl ied for th i rdpatent pendingMarch 4, 2005

• appl ied for USpatent pendingMarch 12, 2005

VERSION IV• double strand theraband

rubber tubing covered inspandex

• newly configured adjustableback cross over

VERSION V• modi f ied to s ing le

st rand des ign

VERSION VI• prepare for mass market• identified suppliers with

highest quality materials• modified back cross over• modified hip connection

VERSION VII - THE CORRECTORE

• feedback f rom Per fectore test subjects led to the creat ion of the Correctore

• feedback f rom d is t r ibutors suppor ts new des ign - (Avon) requested shoulder vers ion

• exper imentat ion wi th mater ia ls lead to prototype

• case s tudy and test markets for 6 months

• resu l ts proved to be instant and benef ic ia l

• suppor ted by ch i ropract ic eva luat ion

TEST MARKET200 PROTOTYPES

RELEASED

• 100 Sold $50 USD: Canadian Nat ional Exhib i t ionBody Soul & Spirit Expo

• USA tour:over 50 sold by word of mouth

• www.per fectore.com20 so ld by recommendat ion

PERFORMANCE TESTS• Chi ropractor test ing• ch i ldren ’s test• mul t ip le bands (up to 8)• spor ts : skat ing, mar t ia l ar ts ,

box ing, soccer, b ik ing, hockey, basebal l , basketba l l

• exerc ises: swimming, weight t ra in ing, running, yoga, p i la tes,on the ba l l exerc ises

RESEARCH & DEVELOPMENT

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STATISTICS• By 2050, the U.S. Census Bureau projects 80 million people will be 65 and older, representing 20.4 percent of the total population

• Americans ages 65 to 74 have the highest discretionary income. (K)

• By 2005, population growth for people ages 45 through 64 is estimated to be 37 percent.

• Approximately one out of four Americans are older than 50. (K)

• By 2000, the median age of the population was expected to be 36, older than ever before in the history of this country. (K)

• Baby boomers (born from 1946 to 1964) accounted for 30.2 percent of the population in 1995, and now more than 80 million. This group has some of the highest disposable incomes. (K)

• Echo boomers, the group between baby boomers and their children, number about 40 million. (K)

• Market growth is mainly attributed to an aging population.

F&S: Frost & Sullivan, U.S. Fitness and Exercise Equipment Markets, 1997. • F&S-2: Frost & Sullivan, U.S. Rehabilitation Equipment Markets, 1998.• K: The Market for Physical Fitness Equipment, A Kalorama Information Market Intelligence Report, Nov 1999.

IMPORTANCE OF GOOD POSTURE• keeps joints in the correct alignment so that muscles are being used properly• helps decrease the abnormal wearing of joint surfaces that could result in arthritis• decreases the stress on the ligaments holding the joints of the spine together• prevents the spine from becoming fixed in abnormal positions• prevents fatigue because muscles are being used more efficiently, allowing the

body to use less energy• prevents strain or overuse problems• prevents backache and muscular pain• contributes to a good appearance

TREND TOWARD ELASTIC RESISTANCE REHABILITATION AND STRENGTH TRAINING• inexpensive and portable

• requires maximum muscle activation

• low impact resistance

• full range of motion

• engages neuromuscular coordination

• improves stabilization to maintain

proper posture

FACTS THAT SUPPORT THE CORRECTORE’S SUCCESS• Growing global consumer awareness of positive benefits of good nutrition and fitness

• Expanding media attention worldwide on health and fitness

• An aging population that is maintaining a more active lifestyle

• Continued attention to appearance and health by consumers, which is expected to increase as the“baby-boomers” pass

through their 40’s, 50’s, and 60’s

• High healthcare costs that are focusing more attention on preventative practices like exercise

• Growing consumer demographic in their middle age - expanding exponentially

CORRECTORE - Target Market Trends

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CORRECTORE - Product Competition

The Bebe- jai

a posture correction device

released into the Asian market

two years ago sold

over 1 million units.

The study of Ergonomics has developed over the last 20 years. Many designs have been incorporated into

office work stations. Including chairs, keyboards, mouses, desks, monitors, telephones.

Posture correction devicesAverage price

range $40

ERGONOMICS - The CORRECTORE is instant ergonomics

Available on the market are posture

correction devices that harness around

the waist. Unlike the Correctore, they

do not strengthen or engage the shoulder

muscles. They are unattractive and are

bulky in comparison to the innovative

Correctore design.

$400.00 Ergonomic

Office Chair

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Competitor’s Trend - COMPRESSION TECHNOLOGY

Adidas - C l ima TechFit™ featur ing Powerweb Technology

The backgroundThe upper body is leaning forward, the shoulders slowly drooping, the arm and leg movements are

not as rounded as they once were. Sounds familiar? For athletes at least, these are clear signs of

fatigue building up. With drooping shoulders and forward-leaning upper body, it is more difficult to

breathe in and out, which means less oxygen intake. The “non-rounded” movements lack efficiency,

which means more energy is wasted with every metre.

The chal lengeWith this problem in mind, the adidas innovation team set to work. If – with the help of new technology, a

new suit, the fatigue phase could be delayed, this should result in considerable performance enhancement

both for short and long distances.

Compression and energy managementCompression supports leg muscles and reduces muscle vibration and oscillation, thus reducing energy loss and muscle

fatigue. The Powerweb technology serves as energy management. The simple mechanism: Follow the natural movements

of the muscles and enhance the movements. TPU power bands embodied in the suit along key muscle groups contract and

expand together with the muscles and thereby store energy when stretching and return energy when contracting back.

The achievementAdditionally, the Powerweb bands link the legs with the power centre of the body, the abdominal muscles, and also with

the upper body. On the one hand, through the interaction of all muscles, greater efficiency is achieved, while on the other

hand athletes feel a support function which automatically helps them to maintain a more upright position.

”We started developing the suit five years ago,” James Lamont explains. ”Firstly for athletes in the sprint sector, and taking

it from there we have continually expanded and improved the concept.” One of the first prototypes of the suit caused a big

surprise back in 2003, when Kim Collins became World Sprint Champion in the 100 metres in Paris.

The testsOf course the advantages of the new suit have also been thoroughly tested. In controlled laboratory tests conducted

together with the University of Calgary, an average 5.3% improvement in energy output and 1.1% faster sprint time was

measured over 30 metres. But most importantly, the testers registered a 1.3% reduction in oxygen consumption on test

subjects wearing the new suit. A clear indication that the onset of fatigue is delayed.

Ref: http: / /www.adidas.com/us/sports

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CORPORATE WELLNESS PLANS A GROWING TREND

Companies can expect a return of $3 saved on employee healthcare costs for every $1 spent on wellness programs with a satura-

tion of 80% of their work force. Payoff for the company - participating workers health care costs run 10% below costs in com-

parison to non - participating employers. Long term benefits are fewer sick days, higher workplace productivity, higher moral.

USA Today, Page 1, Monday August 1st, 2005 “Companies Step up Wellness Efforts” Julie Appleby

EMPLOYEE WELLNESS STRATEGIC PLANPRE-SALES CAMPAIGN - DELIVERY IN 3 MONTHS

Summer 2006Perfectore Inc.

Your investment in healthy, active employees will pay off:• Increase productivity

• Reduce turnover (44% decrease – National Workplace Survey)

• Increased employee satisfaction / morale

• Reduced rates of absenteeism, particularly incidental rates of absenteeism (employees with low fitness level take over 2.5 times as many days off work as their fit counterparts)

• Reduced risk of cardiovascular disease

• Reduced number of musculoskeletal injuries

• Reduced health-claims

• Increased organizational effectiveness

• Less stress-related illness

M e d i c a l C o s t s • A b s e n t e e i s m • P r o d u c t i v i t y • M o r a l

Improved posture leads to better healthSPOTLIGHT:SPOTLIGHT:

The Organizational Benefits of The Correctore Posture Strengthening System

Managing your workforce well

Executive’s AgendaE m p l o y e e H e a l t h a n d Yo u r B o t t o m L i n e

CORRECTORE - Marketing Strategy - Direct Sales

CORRECTORE has produced a magazine “Executive Agenda” and a

mailing list which targets the executives of the Top 1000 corporations

in America with the largest employee population. Through a series

of observations and statistics we will inform the executives about the

cost-effectiveness of purchasing The Correctore Posture

Strengthening System for their employees and how it will effect the

bottom line in a positive manner. We are offering a solution that did

not exist before.

Support materials will be sent to EAP firms and

human resources to inform the individuals that

are primarily concerned with employee health

and wellness.

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CORRECTORE - Professional Support

DR. SPENCER BARON, DC, DACBSP,PROFESSIONAL CHIROPRACTIC CONSULTANT

DR. BARON ACTS AS A PRODUCT REPRESENTATIVE FOR THE CORRECTORE BECAUSE:

• Dr. Spencer H. Baron has had 5 years experience

in endorsing a product on the Home Shopping

Network.

• he specializes in sports injuries.

• he has been a treating physician for the Miami

Dolphins from 1990 to present day.

• he has treated the Florida Marlins and Florida

Panthers

• he has been recognized by hospitals, athletic

associations, medical faculties and large corpo-

rations as an esteemed and valued professional

• he lectures nationally about simple applications

to improve health.

• he is the recipient of the prestigious Broward

Chiropractor of the Year award.

• he is currently developing his own national

television show

• he believes in the product

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CORRECTORE - OperationsRAW COST BREAKDOWN - YEAR 1

Part Supplier Setup Unit 10,000 Turnaround 100,000 Turnaround

Rubber Tube Hygenic $0 Grey $6.50 $55,000 12 weeks $425,000 20 weeks

(Ohio) $250 Colour (Malaysia)

Shield Ohio Precision $30,500 $0.49 $4,900 1 week $49,000 2-3 weeks

(4 Cavity Mold) Molding (amortized over

100,000 parts)

Shoulder Pad Remington $225 $0.50 $4,000 2 weeks $30,000 4 weeks

(Ohio) (die cut)

End Cap Micro Plastics $0 $0.048 $480 1 week $4,800 2 weeks

(Arkansas)

User Manual All Packaging $0 $1.50 $3,000 2 weeks $15,000 2 weeksServices(Ohio)

Packaging All Packaging $0 $0.10 $1,000 Immediately $10,000 Immediately(polybag) Services

(Ohio)

Warehouse All Packaging $0 $1.00 $10,000 2 - 4 weeks $75,000 4 - 8 weeks& Intergration Services

(Ohio)

Sub Total $150 $10.14 $78,380 14 Weeks $608,800 24-28 Weeks

Contingency

10% Shipping $7,838 $60,880Duties, Taxes

TOTAL $86,218 $669,680

Average gross profit $ 14.00+ Average selling price $ 40.00

= Gross profit percentage 35 %

Average gross profit $ 30.00+ Average selling price $ 40.00

= Gross profit percentage 75%

Average selling price $ 40.00– Average variable cost $ 26.00= Average gross profit $ 14.00

Total Annual gross profit $4,400,000.00

÷ Total Annual sales $8,000,000.00

= Annual gross profit percentage 55%

Average sales $ 4,000,000.00x Gross profit percentage 35%= Annual gross profit $ 1,400,000.00

Average sales $ 4,000,000.00x Gross profit percentage 75%= Annual gross profit $ 3,000,000.00

Average selling price $ 40.00– Average variable cost $ 10.00

= Average gross profit $ 30.00

CORRECTORE GROSS PROFIT 100,000 UNITS(HOME SHOPPING NETWORK)

CORRECTORE GROSS PROFIT100,000 UNITS(DIRECT SALES)

AVERAGE GROSS PROFIT - YEAR 1

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CORRECTORE - Financials

PHASE I - TELEVISION SALES

• HOME SHOPPING • DRTV

PHASE II - DIRECT SALES TO CORPORATIONS

• IN HOUSE SALES • WEB SALES

PHASE III - RETAIL

• DISTRIBUTORS

PHASE IV - CATALOGUE & SPECIALTY

• AVON • GAIAM • CHIROPRACTOR • EQUINOX GYMS

REVENUE STREAMS

Initiate all revenue streams within

48 months, reaching sales targets

of 1 million units

Gross Profit Projections

$ 22,000,000

CORRECTORE - Cash Flow BALANCE SHEET

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CORRECTORE - Implementation Plan

• secure $1,000,000 capital

• order 10,000 units to be manufactured

• travel to Ohio to meet with suppliers

• build inventory in warehouse

• secure product liability insurance

• initiate corporate sales and websales

• post Corporate Value Added Program

• strategic liaison with Curves Fitness / Equinox Gym

• strategize employee matrix

• hire sales support

• produce infomercial

• initiate public relations plan

• initiate home shopping distribution

• develop additional versions

• initiate global distribution

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CORRECTORE - Cash Flow Sales Projections - Year 1Assumptions:• Funding of $100,000 is in place to support initial order of 10,000 units at $9.00 per unit and follow

up with order of 100,000 units at $7.00 per unit to allow suppliers to order large quantities.

• Selling price of $40.00

• 3 month delivery time for orders of 10,000 or more

• Home Shopping Sales are 60 to 90 day turnaround, and are less 40%

• Corporate sales are COD

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CORRECTORE - Mass Market Launch

Investor Profile:

W are currently looking for a capital investment of $1,000,000 to secure inventory

and first year operations expansion in exchange for 30% equity.

Characteristics:

Interested in helping people

South Florida Based

Seasoned professional

Business mentor

Well-networked

Casual but active role in operations and strategy

Experience with taking a start-up through to sustained profits

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THE CORRECTORE AND THE PERFECTORE LAUNCH EVENTS

Proposed Idea:Develop a strategic partnership with a company, such as Equinox Fitness Clubs, to introduce THE CORRECTORE AND THEPERFECTORE to VIPS and influencers nationwide. Depending on the number of guests THE CORRECTORE AND THE PER-FECTORE intends for these events to be, TARA, Ink. can work to secure a celebrity host for the launch events. Manage press outreach, including media alerts, calendar listings and media invitations. Service media with event photos and post-event press materials.Develop newsworthy press releases around event and marketing promotions.Hire photographers and distribute approved images to the media from signature events, as needed.Secure proper pre-press, event press coverage and post-press efforts.Assist in courting proper partnerships and sponsors for events.Handle celeb relations

MEDIA

Utilize targeted list of health, fitness and lifestyle consumer and trade media outlets, including television and internet.Research and monitor regional publications editorial calendars for appropriate editorial opportunities for THE CORREC-TORE AND THE PERFECTORE.Draft regional press releases that target specific media needs. Introduce THE CORRECTORE AND THE PERFECTORE to national publications, newspapers, and television via pressrelease distribution and product mailings.Launch new products via creative press mailings that convey THE CORRECTORE AND THE PERFECTORE message. Create custom pitches for men’s, women and senior publications.Create pitches for holiday gift guidesCustomize each editor’s fit with THE CORRECTORE AND THE PERFECTORE, thereby rendering it relevant for the specif-ic needs of each media outlet’s target audience.Associate THE CORRECTORE AND THE PERFECTORE with health and fitness and devise pitches that would be appropri-ate for health and fitness columns and television segments, such as advice and product recommendations for improv-ing posture.Coordinate media interviews according to THE CORRECTORE AND THE PERFECTORE team’s schedules.Pitch trade media to increase more retailer awarenessDo pitches for business and financial publications to help drive more corp. business awareness thus increasing salesProvide the media with quotes and tips from THE CORRECTORE AND THE PERFECTORE team of experts.Create an influencer program by identifying top agents, publicists, bankers, human resource executives, CEOs andindustry executives and gift them with THE CORRECTORE AND THE PERFECTORE as a way to help spread the word aboutTHE CORRECTORE AND THE PERFECTORE. Create NYC, MIAMI and LA editor desk side meetings. We would personally fit each editor with their own device attheir office. Implement an incentive program for the aforementioned influencer program that will increase the probability ofretaining the influencers as regular clients. Secure gift bags opportunities for THE CORRECTORE AND THE PERFECTORE with high-profile regional events.

CELEBRITY RELATIONS

Coordinate for THE CORRECTORE AND THE PERFECTORE to be a part of VIP events such as The ESPN Awards, Sportingand health conferences, Surfing tournaments, The Grammy Awards, MTV Movie Awards, etc.Compile list of influential celebrities and athletes to gift to experience THE CORRECTORE AND THE PERFECTORE.Coordinate celebrity seeding with THE CORRECTORE AND THE PERFECTORE products to multiply product placementopportunities through celebrity client credits.

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COMMUNITY OUTREACHCoordinate THE CORRECTORE AND THE PERFECTORE goody bags at select charity events to associate the products withappropriate organizations and individuals and stimulate a trial process that generates new consumer users.Leverage cross-promotional opportunities with select charities and corporations.Utilize charity partnerships to create awareness for cause-related marketing programs that positively influence brandreputation and purchasing decisions.Foster THE CORRECTORE AND THE PERFECTORE brand image by contributing to and participating in programs alignedwith social issues and causes.Manage press outreach, including media alerts, calendar listings and media invitations for THE CORRECTORE AND THEPERFECTORE charitable events.Coordinate media efforts with the charity’s marketing and public relations teams.Facilitate relationships with charities, corporations and retailers when appropriate.

ONGOING ACCOUNT MAINTENANCECreate a PR calendar that consists of events, product launches, and story pitch ideas.Serve as agency of record to filter on-going media requests and facilitate crisis communications, if necessary.Continually brainstorm and develop creative pitch angles and media mailings for top health, fitness, lifestyle and tradeeditors.Facilitate all sample requests – print and broadcast – and do all necessary follow-up.Continually research and present creative marketing concepts for consideration. These can include coordination of localand national corporate sponsorships, charitable tie-ins, community outreach, trade show participation, inclusion in con-sumer events, celebrity endorsements or affiliations, and brand partnerships. Electronically catalog all press clippings for future use.

Create a press book of media clips for THE CORRECTORE AND THE PERFECTORE, presented on a monthly basis. Monthlyreports will also include the size/value of each clip, impressions generated, upcoming media placements, and activitiesfor the month, etc.

TARA, Ink. proposes to work with THE CORRECTORE AND THE PERFECTORE for the term of six months, commencing assoon as July 15, 2006 for a fee of $4,000.00 per month. This fee would include local and national public relations rep-resentation as outlined above.

The above fee structure does not include expenses such as long distance, faxes, express delivery, mileage, and photo-copies, which are billed at cost plus agency fee of 15%. Special events, such as personal appearances and in-store eventswill be surcharged according to size and scope of event. Depending on size of the event, a separate proposal will bepresented for approval.

The above ideas will be augmented by the vision and direction for the THE CORRECTORE AND THE PERFECTORE. Wewelcome any questions you may have. Please do not hesitate to contact us, as our entire team is at your service. Welook forward to working with your team and helping THE CORRECTORE AND THE PERFECTORE actualize its goals.

In love & glamour,

Tara Solomon Nick D’AnnunzioPrincipal PrincipalTARA, Ink. TARA, Ink.

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UTILITY PATENT APPLICATION

#11535130

UNITED STATES PATENT ANDTRADEMARK OFFICE

CONTACT: COLLON BROWN, INVENTOR

7820 Hard ing Avenue, Uni t 5Miami Beach, FL

33141

305-865-3339

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TITLE: Wearable elastic upper body strengthening exercise device.

ABSTRACT:

The invention relates to a wearable elastic upper body strengthening exercise devicedesigned for use by a person who wants to build upper body strength. The deviceconsists of one length of rubber tube or similar elastic material and a triangular fixturethat holds this tube in two loops designed to fit around each shoulder. The tension ofthese shoulder loops can be adjusted to fit any size body frame, and can be affixed to provide a range of tension. The device allows the user a full range of motion while theresistance encourages a strengthening of affected muscle groups.

CLAIMS:

Claim #1: A wearable elastic upper body strengthening apparatus, comprising of:

a) a single rubber or similar elastic tube covered in a nylon braid

b) a triangular fixture that holds the tube in two shoulder loops for insertingthe arms of the user,

c) the design and materials allow for a full range of movement

Claim #2: A wearable elastic upper body strengthening apparatus wherein the deviceaffects the muscular structure of the user’s upper body by adding tension:

a) wherein the body’s muscles respond by building strength to added tension

b) wherein two wearable exercise positions create a complete upper bodystrengthening system working the chest, shoulders and back muscularstructure of the body

c) wherein the design allows for an instant improvement in posture

d) wherein the design allows for long term improvement in posture withregular use

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Claim #3: A wearable elastic upper body strengthening apparatus which has two exercisepositions:

a) Exercise Position One wherein the apparatus can be worn on the chest tostrengthen the muscular structure of the back and shoulders

b) Exercise Position Two wherein the apparatus can be worn on the back tostrengthen the muscular structure of the chest and shoulders

c) Exercise Position One and Exercise Position Two create a complete upper bodystrengthening system working the chest, shoulders and back muscular structureof the body

Claim #4: A wearable elastic upper body strengthening apparatus wherein the device’striangular fixture:

a) holds the shoulder loops at a particular tension

b) allows for full adjustability

c) adapts to any size of body

Claim #5: A wearable elastic upper body strengthening apparatus wherein the tubepasses through the triangular fixture‘s six contoured holes, creating theeffective design of the device (Fig. 5) :

a) the triangular fixture is created out of a slim flexible plastic or rubber materialallowing for comfort

Claim #6: A wearable elastic upper body strengthening apparatus wherein the rubbertube is covered with a nylon braid thread and affixed with adhesive:

a) which allows for protection and comfort against bare skin of the body

b) which allows for a pleasing aesthetic

c) which allows for a range of colors which determines the different versions

Claim #7: A wearable elastic upper body strengthening apparatus wherein the rubber tubeis a defined length:

a) allows for adjustability of the device’s position on the body

b) allows for an adjustability of tension while on the body

c) allows for a range of sizing

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Claim #8: A wearable elastic upper body strengthening apparatus wherein the device isbased on the characteristics of elastic resistance:

a) elastic creates resistance

b) based on the natural law of adaptability; when resistance is applied to a muscle,the muscle responds by building strength

c) continuous resistance builds continuous strength

Claim #9: A wearable elastic upper body strengthening apparatus wherein the uniquedesign and chosen materials allow for features and benefits:

a) features include: lightweight, washable, wearable over or under clothing,sitting, standing or walking, easy to use, affordable, long lasting, durable

b) benefits include: instant improvement of posture, longterm posture improvement,overall improvement of upper body strength, improvement of breathing, lessstress on lower back, better digestion, prevention of physical repetitive stress,added confidence

Claim #10: A wearable elastic upper body strengthening apparatus which is accompanied by adaily exercise regimen to ensure physical benefits which outlines:

a) usability throughout the day; fifteen minutes up to several hour intervals basedon user’s comfort, strength and physical advancements

b) Exercise Position One and Exercise Position Two

Claim #11: A wearable elastic upper body strengthening apparatus which is available witha range of accessories designed for:

a) novelty reasons

b) carrying devices

c) additional body support

d) comfort

Claim #12: A wearable elastic upper body strengthening apparatus which applies ten-sion to the following muscle groups: Trapezius, this is a large triangular shaped musclethat runs from the centre of the back up to the neck, running across the shoulderblades. Rhomboids, these are small muscles in the centre of the back, running up tojust below the base of the neck. Shoulder Muscles: Deltoids, these muscles wrap rightaround the top of the shoulders. They are split into three areas - the front/anterior del-toid, the side/lateral deltoid, and the rear/posterior deltoid. It is these muscles that givethe shoulders their versatility and great range of movement. Rotator Cuff, four smallmuscles beneath the shoulder that help to hold the arm in place. Chest Muscles:Pectorals, these are two large, flat muscles that run across the surface of the chest.Arm Muscles: Biceps, the muscles at the front of the upper arm. Triceps, these aresituated at the back of the upper arms.

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BACKGROUND - FIELD OF INVENTION

1. Field of the Invention The present invention generally relates to an upper body strengthening apparatus and,more particularly, to an elastic rubber tube with a triangular fixture, configured in aunique design, which loops around the shoulders and can be worn against the chest or the back, designed to strengthen a user's upper body by maintaining a constant andcontinuous tension on those groups of support muscles.

2. Discussion of the Related Art A strong upper body is the foundation to good health and well-being. Good posture helpsto maintain a healthy back, it holds the body upright, improves balance and enablesincreased power of arm and leg movements. This culminates in maintaining optimum mobil-ity and protection from the risk of over extending.

The benefits of elastic resistance have been proven to have quick and effective results inbuilding muscular strength. The device outlined in Claim 1 is based on the fundamentals ofelastic resistance. In studies participants using elastic resistance training, were able toincrease their strength from ten to thirty percent in a short term. Added benefits of thistraining are: increased muscle mass, increased power, improved mobility, improved balance,improved gait, and increased endurance.

Related art systems to improve posture generally are braces and splints. This device isdesigned as a wearable body strengthening and exercise device in direct opposition tocurrent posture type improvement apparatus which do not create strength, but rather,become a crutch overtime, weakening the body.

By way of example, U.S. Pat. No. 5,067,484 by Miemstra-Paez shows a related posturetraining device. In this device, there are two straps adapted to loop around a shoulder of a user and a centrally located rear pouch. The rear pouch is designed to hold weights.This device is based on counter weight or traction and not elastic resistance, and can onlybe worn on the back, limiting its effectiveness.

By way of example, U.S. Pat. No. 6,991,611 by Rhee shows a related art system. In thisdevice a fabric strap pulls the shoulders back thereby straightening a user’s posture. Thisdevice acts as a brace, and does not build strength or affect any of the muscle structurepositively.

SUMMARY OF THE INVENTION

The invention offers an improvement over the prior art by first and foremost utilizing theeffective science of elastic resistance to build muscular strength. In addition, the designfeatures a complete upper body strengthening system by utilizing 2 exercise positions.(See Fig. 1 & Fig 4)

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An advantage of the present invention over the prior art is that it provides continuousstrength building as well as a range of features and benefits to the user. As outlined inclaim #8 features include: lightweight, washable, wearable over or under clothing, sitting,standing or walking, easy to use, affordable, long lasting and durable. The benefits outlinedin claim #8 include: instant improvement of posture, longterm posture improvement, over-all increased upper body strength, improvement of breathing, less stress on lower back,better digestion, prevention of physical repetitive stress and added confidence.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 illustrates a front view of the assembled apparatus indicating its prescribed method ofuse in its first exercise position, worn with the fixture on the chest positioned in the centre ofthe chest and with the loops around the shoulders and the bottom tube resting underneaththe breasts.

FIG. 2 illustrates a back view of the assembled apparatus indicating its prescribed method ofuse in its first exercise position, worn with the fixture against the chest and with the loopsaround the shoulders.

FIG. 3 illustrates a profile view of the assembled apparatus indicating its prescribed method ofuse in its first exercise position, worn with the fixture on the chest and with the loops aroundthe shoulders.

FIG. 3a illustrates a profile view of the assembled apparatus indicating its prescribed methodof use in its second exercise position, worn with the fixture on the back or rear of the bodyand with the loops around the shoulders.

FIG. 4 illustrates a rear view of the assembled apparatus indicating its prescribed method of use in its second exercise position, worn with the fixture on the back, with the triangular fixture positioned between the shoulder blades and with the loops around the shoulders and the bottom tube resting underneath the shoulder blades.

FIG. 4a illustrates a front view of second exercise position with the shoulder loops wrappedaround the front of the shoulders

FIG. 5 illustrates a detailed view of the assembled apparatus outlining the triangular fixture, its six contoured holes with the tube affixed into the effective design.

FIG. 6 illustrates a view of the triangular fixture (unassembled) outlining its six contour holes

FIG. 7 illustrates elastic rubber tubing covered with nylon braid

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DESCRIPTION OF PREFERRED EMBODIMENTS

As shown in the drawings the apparatus consists of two main parts. The first (1) being onelength of elastic rubber tube covered in a nylon braid. The second (2) being a flexible plasticor rubber triangular fixture which holds the tube into its effective design.

The basic assembled apparatus is shown in FIG. 1 and FIG. 5. The tube is pulled through sixcontoured holes. 1 is pulled through 3 and 4 leaving equal lengths of the tube on either side,and then continues through 5 to create the shoulder loop 9, then placed under itself on theback side of 2 and pulled through 6. 1a (the other end of 1) is pulled through 7 to create thesecond shoulder loop 10 and then placed under itself on the back side of 2 and pulled through8.

As shown in FIG. 1 Exercise Position One is outlined wherein the assembled apparatus is wornagainst the front of the body.

As shown in FIG. 2 Exercise Position One is outlined wherein the assembled apparatus’ shoulderloops 9 and 10 wrap around the back of the shoulders.

As shown in FIG. 3 Exercise Position One Profile of the Upper Body as the assembled apparatuswould sit on the female body.

As shown in FIG. 3a Exercise Position Two Profile of the Upper Body as the assembled apparatuswould sit on the female body.

As shown in FIG. 4 Exercise Position Two is outlined wherein the assembled apparatus is wornagainst the rear upper body.

As shown in FIG. 4a Exercise Position Two is outlined wherein the assembled apparatus’ shoul-der loops 9 and 10 wrap around the front of the shoulders.

As shown in FIG. 6 wherein the contoured holes of the triangular fixture are outlined as 3, 4, 5,6, 7 and 8.

As shown in FIG. 7 wherein the details of the elastic rubber tube 100 is covered with the nylonbraid 200, creating the elastic rubber tubing 1 and 1a.

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2

9 10

1a 1

FIG. 1 Exercise Position One - Front Upper Body

3 4

5

68

7

36

FIG. 2 Exercise Position OneBack Upper Body

9 10

FIG. 3 Exercise Position One Profile Upper Body

FIG. 3a Exercise Position TwoProfile Upper Body

37

FIG. 4 Exercise Position Two Rear Upper Body

FIG. 4a Exercise Position Two Rear Upper Body

9 10

38

FIG. 5 Detailed Assembled Apparatus

2

910

1a 1

3 4

5

68

7

39

FIG. 7 Elastic rubber tubing covered with nylon braid

FIG. 6 Triangular Fixture (unassembled apparatus)

Front

3 4

5

68

7

Back

1, 1a

100200