20040909 nordic long perfector club_v02

© Heidelberger Druckmaschinen AG • Product Management Prinect 1

Nordic Long Perfector Club – 2004 Sept 2004

Ward ParsonsProduct Manager – Prinect & WorkflowHeidelberg Nordic

The Networked Print Shop

Nordic Long Perfector Club - 2004 2


Agenda

• Manufacturing models for Print

• Prinect - what is it and how it can help you

• How Prinect and the correct manufacturing model can lead to improved profitability



What Sort of Manufacturing Model is right for Print?

• Is it Mass Production?• Every sheet is the same for that one job • But every job that comes in is different – be it quality,

quantity or content

• Is it Custom (or craft) Production? • Every job and each customer’s requirements are unique • But capital and running costs too high not to pursue

efficiencies from mass production

• Should you care?



Sound familiar?

• Over capacity• Reduced profits• Industry consolidation in progress• Smaller runs-lengths• Intense competition• Demand influenced by business cycles, the general

economy and fashion• High capital requirements• Demanding, knowledgeable customers

From Economist 20040904



Consider the following Manufacturing Model:

Mass Customization

Definition: The objective of mass customization is “to deliver goods and services that meet individual customers’ needs with near mass production efficiency”.

Print is a combination of manufacturing models - like the Auto Industry - BMW, Saab, Volkswagen, Ford and others

Mass customization is intended to support both low production cost through standardization and high competitive differentiation through customization.



6 Key concepts for Mass Customization in Printing

1. Understand Your Customers Needs

2. Create the Right Amount of Production Streams

3. Develop a Modular Production System

4. Provide easy access to all Information

5. Deepen Your Relationship with Your Customer

6. Create Customer Loyalty



How Heidelberg can help you –using Prinect Workflow products

• Prinect integrates and optimizes the workflows – from management to production and from prepress to finishing.

• Tactical and strategic applications for Prepress, Press and PostPress

• Three main strategic applications (Solutions) for Prinect

• integrating production and print shop management,• enhancing productivity, and • ensuring true-color production.



Postpress

Prinect Management Solutions Who, when and how much

Preprint Press

Management

• From estimating to post calculations based on production data• Production control and management• Integration of MIS (Management Info System) to production• Prinect products include MIS and Production Control applicationsGoal – Transparency and cost accounting



Prinect Production SolutionsPresetting and more

Preprint Press

Management

• Highly automated production process – fast, accurate throughput• Presetting of printing and finishing equipment based on content data• Prinect products include workflow products in all areasGoal – speed throughput and reduce make-ready times/materials

Postpress



Postpress

Prinect Color SolutionsColor quality and accuracy

Preprint Press

Management

• An accurate match between proof and print• Fast and consistent make-ready times • Prinect products include workflow and color specific applicationsGoal - Closed loop color workflow supported by measurements

and reports



Understand Your Customers Needs

• Understand why your customer are buying print – in general and by job

• Decide on the right number of production streams for your customers

• This allows you to start standardizing based on your customers requirements

For example – Color Standards1. Critical color production path – color quality is top criteria2. Pleasing color production path – balance color and price3. Base production path – price is top criteria

Remember – “Quality” is meeting Customer’s expectations– Dr. W. Edward Deemings



Create the Right Amount of Production Streams

• Translate your customer’s needs into your production streams

• Reduce the number of production streams as much as possible to simplify choices and reduce complexity

• Mass customization works best when you can standardize production – but not the final product!

Consider1. 175 lpi EuroScale standards2. 200 lpi at Dmaxx3. FM screening 4. Varnishes5. Hexachrome



Develop a Modular Production System

• Customize what’s visible – standardize what’s invisible

• Standardize on limited printing characteristics that allow you to provide the most visible customization from your customer’s perspective

• Test and integrate into the production workflow.

• Consider Designed for Manufacturing

• Sales can offer these pre-tested streams as a custom option to the print buyer

Remember – “If you don't measure it, you can't manage it and as a result you can't improve it. “



Provide easy access to all Information

• Provide access to relevant information about customer orders andthe individual steps of production.

• Allows staff to contribute to fulfilling your customer demands

• Ensure every employee that interacts with customers’ works with the same information

• Database as much information about jobs as possible.

• Goal: Only make new mistakes.

Remember – “Profits are not what the printer is able to make – they are what the printer manages not to lose.”



Deepen Your Relationship with Your Customer

• Know your customer through what they buy

• Relationships are a key to success and relationships depend on intimate knowledge

• Workflows and presswork can be tailored each print customer and print product.

• Above leads to more accurate quotations, helps you determine the right investments and suggest new service opportunities.

• Database as much information as possible



Create Customer Loyalty

• It is loyalty that makes it hard for customers to leave

• Your dealings with customers should reflect your quality goals

• Make dealing with your organization easy

• Loyalty is a by-product of successful mass customization



Prinect Workflow – wrap-up

• Prinect integrates and optimizes the workflows – from management to production and from prepress to finishing.

• Three main strategic Solutions from Prinect –• Management Solutions - integrating production and print shop

management• Production Solutions – by enhancing productivity, and • Color Solutions - ensuring true-color production

• Ask your salesman for a more in-depth, specific presentation on how Heidelberg can help with your needs and your goals



References and how to find out more

Links:• www.Heidelberg.com• www.mass-customization.de/index_english.htm• www.economist.com

Citations:• The Economist

http://www.economist.com/

20040909 nordic long perfector club_v02

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