1. Finance for Startups AccountingMartin van Wunnik Xavier Corman20/03/201207/02/2012Xavier Corman | Martin van Wunnik 1

2. Sponsors20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 2 3. Accounting as a management tool:reading and interpreting Balance Sheet and P&L Statement20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 3 4. Workshop Balance Sheet Profit & Loss Statement Live Interpretation of public figures Q&A20/03/201207/02/2012Xavier Corman | Martin van Wunnik 4 5. This presentation is available for freewww.slideshare.net/xaviercorman www.slideshare.net/FinanceCoach2420/03/201207/02/2012Xavier Corman | Martin van Wunnik 5 6. Who we are ? Martin van Wunnik Xavier Corman20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 6 7. Accounting: notions Balance Sheet Bilan Balans Profit & Loss Compte de rsultat Winst-en Verliesrekening Cash-flow Trsorerie Schatkist Financial Plan Plan financier Financieel Plan20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 7 8. Obligation to publishAll companies have to publish their balancesheet and profit & loss every year at the Belgian National Bank (BNB/NBB)20/03/201207/02/2012Xavier Corman | Martin van Wunnik 8 9. Who will read your B-S/P&L ? Suppliers Clients Competitors Creditors (Banks, investors) Rating agencies (Graydon, Dun&Bradstreet,Coface, etc.) Fiscal administration20/03/201207/02/2012Xavier Corman | Martin van Wunnik 9 10. Positive NegativeFigures every Old figuresyearMinimal Possibledisciplinemanipulation20/03/201207/02/2012Xavier Corman | Martin van Wunnik10 11. ACCOUNTING =COMMUNICATION20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 11 12. PrinciplesTo gain confidence with your relations, yourfigures must Reflect the reality Be constant from a year to another Communicated on time-> CHOOSE A GOOD ACCOUNTANT !20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 12 13. 20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 13 14. 20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 14 15. Accounting: Balance SheetACTIVE PASSIVEEquity(Capital+reserves)KPI: Non Current Assets LT Debts/ (Actifs Immobiliss)Non CurrentsAssetsLT Debts KPI: Debt/Equity KPI: Current Assets ST Debts/(Actifs circulants) ST DebtsCurrents Assets20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 15 16. 20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 16 17. 20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 17 18. 20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 18 19. KPIDebt/Equity 2010: EUR 7,2 M/EUR 6,6 M = 1,09Debt/Equity 2009: EUR 7,7 M/EUR 6,8 M = 1,13ST Debts/Current Assets 2010: EUR 0,5 M/EUR 9,2 M = 5 %ST Debts/Current Assets 2009: EUR 0,5 M/EUR 10,4 M = 4,8 %LT Debts/Non-Current Assets 2010: EUR 5,5 M/EUR 7,0 M = 78,5 %LT Debts/Non-Current Assets 2009: EUR 5,2 M/EUR 6,7 M = 77 %20/03/201207/02/2012Xavier Corman | Martin van Wunnik 19 20. Accounting: Profit & Loss (P&L) COGS (Cost of Sales) General ExpendituresGross marginPersonnel Costs Revenues (Sales) Depreciation EBITDAFinancial costProfit20/03/201207/02/2012 Xavier Corman | Martin van Wunnik20 21. GROSS MARGIN GENERALEXPENDITURES PERSONNEL COSTS DEPRECIATIONFIN. REVENUES FINANCIAL COSTSLOSS20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 21 22. ICAB: some KPIs Turnover : not communicated Gross margin: EUR 63K (2010) from EUR 83 K (2009) EBITDA 2010: EUR -367 K + EUR 257 K = EUR -110 K EBITDA 2009: EUR -290 K + EUR 234 K = EUR 166 K ROE 2010: negative20/03/201207/02/2012Xavier Corman | Martin van Wunnik 22 23. ComparisonYou have to compare figures withPrevious yearsCompetitorsSimilar companiesSimilar industries20/03/201207/02/2012Xavier Corman | Martin van Wunnik 23 24. EQ +DECLINEORGANICAL GROWTHUITY - BANKRUPCY RECOVERING-+ EBITDA20/03/201207/02/2012Xavier Corman | Martin van Wunnik 24 25. Next Workshops 17/04/2012 18:30 20:30 Financial Plan 15/05/2012 18:30 20:30 Funding 29/05/2012 18:30 20:30 Valuation Venue : ICAB (Brussels)20/03/201207/02/2012 Xavier Corman | Martin van Wunnik 25 26. Questions & AnswersFree download:http://www.slideshare.net/xavierCorman http://www.slideshare.net/FinanceCoach2420/03/201207/02/2012Xavier Corman | Martin van Wunnik 26