THE INITIATIVE

The NCAA Division I Women’s Basketball Championship celebrated its 25th anniversary duringthe 2006 Championship. Where will women’s college basketball be 25 years from now?Opportunities for female student-athletes will continue to increase. What can we do to buildupon our successes and prepare for the next generation of women’s college basketball playersand fans? First and foremost, we need to embrace and “own” the definition of women’scollege basketball in every possible way: communication, presentation, promotion,recruitment, participation and atmosphere.

First efforts in this initiative included:

— NCAA Basketball® Marketing Resource Web page launched on NCAA.org (www.NCAA.org/bkbmarketingresource) included the following:

o Information on developing marketing and public relations planso Effective practices and promotionso Women’s basketball resources, including the activation kit, print resources,

video board graphics and Web site graphics

— All Day. Every Day. Our Game.™ DVD sent to Divisions I, II and III head coaches.The DVD supports the attributes and tells the story from fans’ perspectives.

— Activation kits sent to each institution and conference included the following:

o Explanation of the initiativeo Identification of critical attributeso Research identifying and defining the women’s college basketball fano Implementation ideaso Evaluation tools

— A branding advertisement was provided to sports information and marketingpersonnel on campuses and at conferences. The advertisement was used, asspace permitted, in game programs and media guides.

— Web site graphics were provided to institutions and conferences for use onwomen’s basketball Web sites/pages. A Web button and rotating banner weremade available for download.

— Video board graphics were available for download on the Web site.

— Championship activation elements implemented.

— Television and radio spots, e-mail blast templates and banner graphics were madeavailable for download.

— The NCAA partnered with NACMA to conduct three “Share the Experience”opportunities. Share the Experience allowed women’s basketball marketingpersonnel opportunities for professional development and key learnings from theirpeers in the marketing industry for the sport of basketball.

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The NCAA has recently embarked upon many new and exciting marketing intitiatives that arefocused on helping the membership in their promotional endeavors for women’s basketball.This year’s efforts will focus on:

— An online activation kit that each institution and conference can access via theWeb at www.NCAA.org/bkbmarketingresource

— A collection of Best Promotional Practices collected from member institutions

— Promotion of the new NCAA women’s basketball logo and style guide

— A national “Pack the House” Challenge among Division I schools

— Women’s basketball-specific promotional items available through the NCAABasketball Promotional Kit on a first-come, first-served basis

Additionally, in the effort to increase attendance at women’s basketball games, a marketingfirm will be retained by the NCAA and a matching grant program will be made available to theinstitutions and conferences in the future. More information will be made available atwww.NCAA.org/bkbmarketingresource.

Join us in our efforts to “grow” the game of women’s basketball at the institutional andconference level, during the regular season and the championship. To effectively andmeasurably grow the game, we must collaborate our efforts at every level, “from the inside-out,” during the regular season and championship.

We will contact you at the end of the season and ask for your assistance by evaluating theefforts and providing feedback. If you have suggestions, comments or questions, please feelfree to contact Mary Eiland (meiland@ncaa.org) or Kellie Leeman (kleeman@ncaa.org).

Have a great year!

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NCAA ContactsWe want you to be successful and want to provide you with the tools necessary to enhanceyour women’s basketball program. Please contact any of us with questions or commentsabout this activation kit.

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Women’s BasketballSue DonohoeVice PresidentDivision I Women’s Basketballsdonohoe@ncaa.org317/917-6505

Tina KrahAssociate Director of ChampionshipsDivision II Women’s Basketball Administratortkrah@ncaa.org317/917-6503

Donnie WagnerAssistant Director of ChampionshipsDivision III Women’s Basketball Administratordwagner@ncaa.org317/917-6813

Branding and CommunicationsBrand Strategies and EventsJo Jo RineboldManaging Director of Brand Strategiesand Eventsjrinebold@ncaa.org317/917-6829

Mary EilandAssociate Director of Brand Strategiesand Eventsmeiland@ncaa.org317/917-6836

Kellie LeemanAssistant Director of Brand Strategies and Eventskleeman@ncaa.org317/917-6837

Public and Media RelationsJennifer KearnsAssociate Director of Public and MediaRelationsjkearns@ncaa.org317/917-6731

NCAA WOMEN’S BASKETBALL ATTRIBUTES

The following attributes can be communicated exactly as they appear in this section on anyplatform you have available. The attributes can help you articulate the women’s collegebasketball “state of mind.” These are words that should come to mind when your audiencesexperience women’s basketball on your campus.

These women can play. They’ve got good skills.

This game is great entertainment value for my family.

These women are good sports and great role models.

We’re proud to have them as part of this community.

Everything surrounding your women’s basketball program should connect with the five attributes,while still allowing you to communicate the uniqueness of your school. The attributes are:

Fundamentals

High Quality of Play

Role Models

Family-Oriented

Sportsmanship

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FundamentalsWomen’s college basketball student-athletes play a fundamentally sound game.

Women’s college basketball fans commenting on the attribute of fundamentally strongwomen’s basketball student-athletes:

“We love to bring our kids to these games because they getto see fundamentally sound student-athletes playing a great game.”

High Quality of PlayWomen’s college basketball features a high quality of play and competition.

Women’s college basketball fans commenting on the attribute of high quality of competition:

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“Our kids beg us to bring them to these games becauseit’s so fun to watch such exciting competition.”

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Role ModelsWomen’s college basketball players are amazing role models for young children.

Women’s college basketball student-athletes and fans commenting on the attributes ofcommunity and role models:

“It’s so important for us to be good role models so kidscan learn how to play fairly in all aspects of their life.”

“I think being active in the community while we are in collegemakes us more aware of what it takes to be a good citizen

when we graduate and move into the workforce.”

“You’d be proud to have your son or daughter look up to these girls.”

“I’d be proud to have my children grow up to be just like these young women.”

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Family-OrientedWomen’s college basketball provides a family-oriented brand of entertainment.

Women’s college basketball fans commenting on the attribute of family-oriented entertainment:

“We love coming to the games with our parentsand watching such awesome athletes.”

“We have so much fun. It’s a lot better than sitting at home watching TV.”

“This is something I can do with my son/daughter.Being fans is what we have in common.”

SportsmanshipWomen’s college basketball players demonstrate a high level of sportsmanship.

Women’s college basketball fans commenting on the attribute of good sportsmanship:

“They teach us how to be good sports.”

“I like how even when they don’t win,they still shake hands with the other team.”

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2007-08 NCAA® WOMEN’S BASKETBALL STYLE GUIDE

The NCAA Basketball® logo• The NCAA Basketball logo must be used in its entirety.• Always use the ® symbol (registered trademark).• Don’t stretch, distort or alter the logo.• This guide should not be used to match color for final production pieces

– a Pantone® color guide is recommended (PMS 300 Blue, PMS 295 Blue).

The NCAA sports logo system consists of a unique logo for each sport with both horizontaland vertical formats. Each logo also has established championship versions. For colorapplications, the NCAA blue disc is always PMS 300. If the logo is placed on a whitebackground, the icon and text must be black. In all other color applications, the logo must siton a background of PMS 295 or black with the icon and text elements in white. The colorlogo is always preferred over grayscale.

Correct UseThe logo should be used as frequently as possible.

The reproduction art is available for use in approved activities related to NCAA women’sbasketball. The logos are registered trademarks of the NCAA and must be reproduced in theconfigurations and colors shown in this document. No variation in design, other than whatis provided, will be approved.

AvailabilityThe logos were created in Adobe Illustrator (vector) files and are available in EPS and JPGformat.

Entities that have obtained an appropriate password from the NCAA may retrieve any of theNCAA logos by visiting:

http://www.NCAAlogos.com

Questions pertaining to the graphic standards or access to the NCAA logo library should beaddressed to Jeff Jarnecke, associate director of brand strategies and events, 317/917-6229.

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Logo Vertical Logo Vertical Reversed

Logo Horizontal

Logo Horizontal Reversed

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Incorrect Use of the NCAA Basketball LogoVariations of the NCAA basketball mark are not permitted. These variations in the design willcompromise the integrity and unifying function of the NCAA identity. Elements and parts of thelogo should never be separated.

Do not alter the icon.

Do not screen elements. Do not alter the font. Do not separate the elements.

BASKETBALL

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Regular-Season UseThe regular-season versions are to be used to promote events throughout the year. Theapplication and location of the logo will determine which version should be used.

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Championship Use-PreferredPromotional materials for all rounds of championships add the word “Championship” todistinguish them from earlier rounds. (Please note this is for Division III basketball only.Divisions I and II will continue to use Final Four and Elite Eight marks.) The application andlocation of the logo will determine which version should be used.

Championship Use-AlternateListing additional information about a championship must be done on a separate line in thefollowing order: Division, City and State. All of this information should be set in all caps usingthe font Helvetica Neue Regular. Division and City and State should be separated by a •. Thecap height of this information should be twenty-five percent of the cap height of “Championship.”

DIVISION III • HOLLAND, MICHIGAN

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The TaglineThe tagline is a memorable phrase that sums up the positive attributes of women’s collegiatebasketball. Increasing the awareness of these attributes requires consistent use of the tagline.The end goal is to create a positive brand for the sport that increases attendance, awarenessand exposure.

The tagline was created as an Adobe Illustrator (vector) file and is available in EPS and JPGformat.

Custom Art: When used as a tagline for your team, the art can be converted to your school colors. NOTE: The font and layout must remain the same.

Reversed Art: When used on a solid background or a photograph, the art should be reversed to all white.

Grayscale Art: When used in black and white applications, the art should be solid black on a white background.

Standard Art: The art is provided as a vector Þle in NCAA palette colors. This combination is preferred when used in conjunction with the NCAA Basketball logo.

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The TypographyTypography plays an integral role in the NCAA identity system. Our primary typeface isHelvetica Neue. It has a clean, friendly style and works well in a wide variety of applications.

The tagline incorporates Helvetica Neue to build upon the NCAA brand and remaincomplimentary to your promotional materials. If you would like to incorporate Helvetica Neueinto your designs to better match the NCAA brand, utilize the font styles listed below. Thepreferred weights are Bold, Roman and Light. Italics may be used, though cautiously and foremphasis only.

Helvetica Neue 75 BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Helvetica Neue 55 RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Helvetica Neue 45 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

The typeface of the logo is Triplex. You may also use Triplex in your materials to better relate tothe NCAA women’s basketball logo. This font is to be used sparingly and should be approvedby the NCAA.

Triplex Condensed Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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The NCAA Basketball Logo and TaglineWhenever appropriate, the NCAA basketball logo should be used with the tagline.

The size relationship between both elements must be maintained in any use.

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Examples of Tagline UsageThe tagline is designed to be flexible. It can be adopted as the tagline of your women’sbasketball program or used in conjunction with an existing marketing strategy.

This section contains sample layouts indicating the appropriate application of the tagline.The success of the tagline branding initiative depends on its consistent applicationin your materials.

NCAA and All Day. Every Day. Our Game are licensed by ortrademarks of the National Collegiate Athletic Association.

NCAA and All Day. Every Day. Our Game are licensed by or trademarks of the National Collegiate Athletic Association.

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NCAA and All Day. Every Day. Our Game are licensed by ortrademarks of the National Collegiate Athletic Association.

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Incorrect Use of the TaglineWhile the tagline can be used in a variety of applications, some modifications are notpermitted. The examples (shown below) explain what variations compromise the integrityand unifying function of the tagline.

All Day. Every Day.Our Game.™

Do not change the font.

Do not place the logo in proximityto any corporate mark.

Do not change the order.

Do not change the lockup.

Do not change the hierarchy.

Do not change the color of the NCAABasketball logo. Changing the colorof the tagline to match your school’s colorsis allowed.

Do not compress or expandthe logo and/or tagline in any way.

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ColorThe tagline is provided using NCAA palette colors. While this use is available to all participatingprograms, customizing the tagline’s colors is an option. The tagline can be converted to yourinstitution’s colors. Examples of this customization are provided below.

Font color Line color

BLACK

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NCAA BasketballTrademarks or LicensesAs of August 15, 2006National Collegiate Athletic Association®Final Four® Final 4®The Final Four® Final Four Friday™Women’s Final Four®Women’s Final 4®F4™March Madness®Midnight Madness®The Big Dance®65 Teams…One Dream™And Then There Were Four™All day. Every day. Our game.™The Road Ends Here™Elite Eight®Elite8®Women’s Elite Eight® NCAA Sweet 16®

NCAA Sweet Sixteen® Hoop City® It’s More Than A Game®J.J. Jumper® NCAA®NCAA Basketball®NCAASports.com®YES®If it happens to my team, it happens to me! ®NCAA Basketball. . . Who’s your team? ®It’s the Journey®Road to the Final FourThe Road to Atlanta™The Road to Indianapolis™The Road to Minneapolis™The Road to New Orleans™The Road to St. Louis™The Road to San Antonio™The Road to the Final Four®

A current listing of all NCAA trademarks may be found at NCAA.org.

A legal statement should be used on “printed” materials as outlined. (Note: *The legalstatement is NOT required when the NCAA blue disk or the word NCAA is used alone andnone of the conditions below apply.)

• Printed items that display logos of other business entities/organizations (i.e., corporatechampions/corporate partners, network partners, official suppliers, official licensees, localorganizing committees and NCAA members).

• Printed items that are produced to be “used” by other business entities/organizations,including NCAA members.

• Printed items that display any NCAA-licensed or registered trademark, except asnoted above*.

• Printed items produced for advertisement/promotional purposes (i.e., magazine andnewspaper ads, NCAA souvenir publication ads, posters).

Example of legal statement: “NCAA, NCAA Basketball and All Day. Every Day. Our Game. aretrademarks of or licensed by the National Collegiate Athletic Association.” See pages 19 and20 for examples of collateral displaying the legal statement.

Additional InformationSuggested VendorsThe NCAA strongly encourages support of local businesses, specifically minority, women anddisadvantaged business enterprises (MBE, WBE, DBE), that can provide such services.

Licensed ProductsAny items produced with any NCAA trademarks, logos or references must be produced byan official NCAA licensee and/or official equipment supplier. The institution, local organizingcommittee (LOC) or facility must assume financial responsibility for royalties and relatedcosts associated with any premiums produced. To source a product or premium item, thepartner should contact the Collegiate Licensing Company (CLC). If CLC is unable to identify acurrent NCAA licensee to provide the specific premium item or product, CLC will sublicenseon a short-term basis a company that can provide the specific item or product. Please notethat this policy applies for all uses of NCAA-branded products and/or premium items,including internal and external promotional programs, internal incentive programs or any otheruse. For more information regarding NCAA licensees and premium item royalties, contactCLC directly. For more information regarding NCAA official equipment suppliers, pleasecontact the NCAA licensing group at 317/917-6222.

The Collegiate Licensing Company290 Interstate North, Suite 200Atlanta, GA 30339Telephone: 770/956-0520

Cory MossVice President for NCAAand Bowl Propertiescmoss@clc.com

Eric HartPromotional Licensing Managerehart@clc.com

NCAA LicenseesRefer to the NCAA Web site (NCAA.org) for the current list of NCAA licensees.

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NCAA BASKETBALL ONLINE RESOURCES

www.NCAA.org/bkbmarketingresource

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Go to this buttonto locate theactivation kit

online

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Activation KitsNCAA Basketball Promotional KitThe NCAA Basketball Promotional Kit provides member institutions a catalog of NCAAprovided or subsidized promotional assistance (e.g., banners and decals, low-cost co-branded promotional items, promotional materials assistance, etc.) to help promote regular-season men’s and women’s basketball, increase attendance and create greater awareness forthe NCAA Basketball brand.

Women’s Basketball Branding and PromotionsThe brand activation kit is a resource that provides Divisions I, II and IIIwomen’s basketball marketing directors with tools and templates (e.g., Website and video board graphics, print advertisements, best practices, e-mailblasts) to successfully promote women’s basketball during the regularseason.

YouthBasketball Basics For Kids, Coaches, Parents and Teachers NCAA member institutions may download games and activities for use on their kids’ club Websites. Member institutions may also link from their Web sites to informational areas on thisWeb site. The general public may access all of the content available on this page.

ResourcesBest Practices The NCAA partners with NACMA and the membership to provide a Web-based collection of“best practices,” effective promotions and collateral materials.

NCAA Basketball Research Summaries and Request FormProvides a summary of the September 2002 NCAA Basketball: The State of the Game andthe May 2004 NCAAkids.com: Youth Research conducted by The Taylor Research andConsulting Group, Inc. Copies of the NCAA Basketball: State of the Game study can berequested by member institutions.

NCAA Logo LibraryThe NCAA Basketball logo and other championship logos are available to member institutionsas part of the NCAA logo library online.

LinksLinks to various other resources to assist with basketball marketing efforts.

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Getting StartedHow to Create a Marketing PlanThe basic element of any successful marketing campaign is to convince the public that theproduct being promoted is a commodity that it either wants or needs. This section assistsmarketing directors with developing a marketing plan for promoting women's collegebasketball as a valuable commodity.

How to Create a Public Relations PlanThis section provides suggestions for developing an effective public relations campaign. Publicrelations campaigns should be integrated with the overall marketing plan, including advertising,grassroots or “word-of-mouth,” among other practices. It is important to consider how publicrelations interfaces with other marketing initiatives and opportunities to maximize theircollective impact.

Determining Demographics in Your CommunityThrough on-site sampling during athletics competitions, athletics departments can secureinformation to assist with shaping future marketing plans. Survey instructions and ademographics survey template are available for use in getting started.

Promotions that WorkHow to Conduct a Youth Basketball ClinicA template program for member institutions to implement on campus. The NCAA conductedclinic and fan day pilot programs during the 2003-04 and 2004-05 NCAA Basketball regularseasons to introduce youth to the sport of basketball. The clinics focused on the fundamentalsof the game and educated youth on sportsmanship and the NCAA. The fan days focused ongenerating public attendance in an effort to encourage fans of all ages to interact with themen’s and women’s basketball programs.

How to Conduct a Youth Essay and Poster Contest A template program to assist member institutions with developing a youth essay and poster contest.

Adopt-A-Team ProgramIdeas and templates to assist member institutions with developing and implementing anAdopt-A-Team program.

Community Outreach Program IdeasIdeas and templates to assist member institutions with developing and implementing acommunity outreach program.

Fast BreakNCAA Basketball Fast Break is a Web-based, educational resource aimed at introducing youthin your community to NCAA Basketball on your campus. Fast Break is a collection of Web-based lesson plans that can be downloaded free of charge, printed and used in classroomsquickly and easily. The program is targeted for kindergarten through eighth grades and coverssix subject areas (art, language, physical education, social studies, math and science). Thisinnovative resource emphasizes good sporting behavior not only in sport but also in theclassroom and life.

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PROMOTIONAL RESOURCES

Web Site GraphicsWeb Site Graphic ButtonsGraphic buttons that member institutions and conferences can place on their women’sbasketball Web pages to promote the women’s college basketball branding initiative.

Static: Roll-Over:

Web Site Rotating BannersWeb banners that member institutions and conferences can place on their women’s basketballWeb pages to promote the women’s college basketball branding initiative.

Static:

Animated:

FUNDAMENTALS HIGH QUALITY OF PLAYROLE MODELS FAMILY-ORIENTED SPORTSMANSHIP

E-mail Blast TemplatesTwo template options are available for download. Please refer to the style guide on pages 11to 24 for proper use of all NCAA logos, trademarks and licenses. The e-mail blast templatesallow institutions to drop in text in the center of the layout. Institutions shall be responsible forplacing all legal rules and institutional policies on e-mail blasts using NCAA resources. Thebackground colors can be color-themed to your institution’s colors.

\

30 Insert your legal rules, institutional policies andNCAA-specific mouseprint (reference page 23).

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Print ResourcesBrand Advertisement for PublicationsA color and black and white page filler featuring the women's college basketball brandinginitiative. The advertisement may be used in game programs, media guides and otherappropriate print applications as space permits.

Customized Print ResourcesBrand Advertisment for Publications A color and black and white page filler featuring the women’s college basketball brandinginitiative. The advertisement may be used in game programs, media guides and other printapplications as space permits.

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Insert photographs demonstrating Fundamentals.

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Insert photographs demonstrating High Quality of Play.

Insert photographs demonstrating Role Models.

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Insert photographs demonstrating Family-Oriented.

Insert photographs demonstrating Sportsmanship.

Video Board GraphicsGraphic files that member institutions and conferences can place on their video boards duringthe regular season and postseason to promote women’s college basketball. The video boardgraphics are available in two pixel sizes (640 x 480 and 720 x 486). The animated version ofthe video board graphic can be customized with your institution’s logo.

Animated: Static option 1:

Static option 2:

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Static option 3:

Banner ArtworkThe template for the custom banner shown below is available for download. Please refer tothe style guide on pages 11 to 24 for proper use of all NCAA logos, trademarks andlicenses. Background options are limited to PMS 295 (dark blue), black and white.

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Custom PMS 295 (with school colors and logo):

Custom PMS 295 (with school colors, logo and photo):

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Custom Black (with school colors and logo):

Custom White (with school colors and logo):

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Television and Radio SpotsThirty-second television and radio spots are available for download. The spots should be used where applicable (e.g., coach’s shows, Web casts, television orradio broadcasts, video boards, in-venue/concourse televisions, etc.).

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WOMEN’S BASKETBALL BEST PROMOTIONAL PRACTICES

The NCAA Basketball Marketing Resource provides examples of best practices thatincorporate the brand campaign and women’s college basketball attributes into marketingplans and collateral (e.g., schedule cards, posters, ticket brochures, media guides, etc.).

This resource is available online at:

www.NCAA.org/bkbmarketingresource

We are continuing to collect women’s basketball best practices for print collateral, publicrelations ideas and promotional concepts, and we encourage you to submit your institution’smaterials. Materials can be submitted using the form at the end of this section.

Need Ideas?

Many institutions and conferences have successfully implemented marketing and promotionaltactics that frame the story of women’s college basketball. The cumulative list below providespractices submitted by various schools and conferences.

Coach/student-athlete voice• Interviews • Autograph sessions• Halftime interviews during men’s game • Speaking engagements• Addressing the crowd before games • Fan club appearances• Fan meet-and-greets • Picture night, autograph night• Q&A sessions with fans • Feature stories • Pep rallies • Video board spots• Articles in the alumni letter and school paper • On-campus and conference TV shows• Radio shows • Town Hall meetings over lunch• TV commercials • Online coach’s show• Breakfast with women business leaders • Blogs• Voicemail to student body • Community appearances• Team posters • Youth clinics/camps• Family days • Pen pals with local youth• Visits to elementary schools

Collateral• Season tickets and brochures • Giveaways• Player trading cards • Schedule cards• Schedule posters • Student-athlete profiles• Promotional activities at games • E-mail newsletters• Posters and banners • Mailings and postcards• Magnets • Game programs• Billboards • Flyers on campus• Postcards

Media relations effort• Cross promotion • Paid marketing campaigns• Print ads • TV and radio spots• Press releases • Media guides• Daily release and e-mail system • Luncheon with media

to communicate with local media • Local newspaper coverage• Televised games • Coach’s show• Student-athlete of the week features • Internet broadcast

“10 Questions with…”

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Venue/atmosphere/the game• Kid-friendly media timeouts • Girl Scouts day• Mascot day • Clinics• Banners in arena • Music• Pep band • Cheerleaders• Giveaways • In-game promotions• Youth teams attending games • Pregame entrance video with fog

and play at halftime machines and strobe lights• Autograph sessions • Spirit squad• Crowd involvement • PA announcements• Sportsmanship statement read • Promote marquee match-ups

before every game • Trivia at every game• Incorporating the five attributes • Player profile at every game

throughout the game • $1 concessions

Corporate sponsors• Sponsored in-game promotions • Ticket giveaways• Halftime sponsorship • Community tickets• Coupons • Media timeout• Special events (Girl Scout Clinic) • Sponsored youth teams at every game• “Free Stuff Sunday” sponsorship

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Best Promotional Practices SubmissionAs you conduct promotions that you find successful in promoting women’s basketball, please takea few moments to complete the attached form or visit www.NCAA.org/bkbmarketingresourceto complete online. Applicable information gathered from institutions and conferences will beposted to the NCAA Basketball Marketing Resource Web pages.

1. Institution:

2. Division: I II III

3. Contact name:

Contact e-mail address:

Contact telephone number:

4. Type of promotion (check one)

c In-arena Promotion—Halftime, Timeout, Season-long, Postgamec Ticket Sales—Season ticket sales, group ticket sales (youth, student, corporate)c Single-Game Attendance Promotionc Other

5. Target Audience (check all that apply)

c Alumni c Studentsc Faculty c Communityc Youth c Corporatec Other

6. Goal:

7. Average regular-season game attendance:

8. When (halftime, pregame, etc.):

9. Cost:

10. Are you competing against other events in your market? Yes No If yes, check all that apply:

c Professional sports c Other collegesc Community leagues c High schoolc Other amateur leagues c Other

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11. Other resources/materials needed:

12. Staff/Volunteers needed:

13. Did you collaborate with other groups? Yes No

If yes, please list groups:

14. Did you obtain any corporate sponsorships? Yes No

If yes, please describe:

15. Planning timeline:

16. How did you advertise the promotion?

17. Set-up time needed:

18. Official Rules (if applicable):

19. How to execute the promotion:

20. Prizes (list items and their approximate value):

21. Results:

23. Any other comments?

E-mail any related documents (scripts, PA announcements, promotional materials, photos,collateral, etc.) to Mary Eiland at meiland@ncaa.org.