20 reasons a mobile website should be a priority

LocalBizHelp.ca...Bringing Your Business A Steady Stream of NEW Leads Every Month

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Which Website Does YOUR Customer See...www.MobileBizHelp.com

By: Ron Richardson

855.432.6762


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As a small business that is focused on generating more customers, you’re

probably constantly thinking of ways to get the job done. But have you

considered a mobile website yet?

If not, you are overlooking a powerful way that will help you generate more

leads and customers. In fact, if your business does not have a mobile-

friendly website, you are literally blocking potential customers from

accessing your business; I’m sure that’s the LAST thing you want to do. But,

chances are that you do not understand yet just how critical a mobile

website is to the success of your business.

You’ve probably noticed that the world has gone “mobile” at an increasing

rate over the past few years. Smartphone and mobile tablet sales have

increased dramatically and is not expected to slow down any time soon.

Due to this, consumers are using their smartphones and tablets to perform a

variety of daily tasks, such as surfing the web, engaging in social media,

reading product reviews, shopping, and so much more.

This massive shift in consumer mobile behavior is forcing businesses all over

the world to implement marketing strategies that will help them stay up to

date when it comes to getting in front of their target audience.

One of the most vital tools to accommodate this change is a mobile-friendly

website that allows mobile users to easily access it. Mobile internet search

via smartphones and tablets is one of the fastest-growing mobile activities of

all times and it’s expected to gain even more momentum in the coming

years.

However, many mobile users are still being met by websites that take

forever to load, are hard to navigate, and hard to read. In this day and age,

every company needs to have a mobile-friendly website if they want any

chance of connecting with consumers.

Compare the Difference - www.MobileBizHelp.com (This is ONLY an Example, just showing you the differences using a restaurants site)

Here are 20 statistics related to the growth of mobile usage and how they

may impact your business:

http://mobilebizhelp.com/


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1. There are approximately 6.8 billion mobile subscriptions today:

This statistic pretty much speaks for itself; this is 96% of the world

population. Mobile usage is definitely not going away anytime soon.

However, this also means that your business has to make sure that

you are implementing mobile strategies that will help you capitalize on

this massive audience.


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2. Mobile marketing is growing 8 TIMES faster than the internet

grew in the early 1990's:

You’ve probably noticed how quickly the internet has grown over the

past couple of decades. Thanks to the web, small businesses have

been able to implement growth strategies that allow them to generate

more leads and customers than ever before. However, mobile

marketing is growing 8 times faster than the internet, which means if

your business is not “mobilized,” now is the time.

3. Mobile internet search has grown by 500% over the past two

years

This is proof of just how quickly mobile internet search is growing.

With the massive amount of new mobile subscriptions and smartphone

purchases amongst consumers, the growth rate of mobile search is not

expected to slow down. In fact, it will continue to grow as more people

become comfortable using their smartphones and other mobile devices

to perform online searches.


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4. 50% of all local searches are performed on mobile devices

Out of all the searches performed by people who are looking for “local”

businesses, products, and services, one-half of them are performed on

mobile devices instead of desktop computers. Again, this shows just

how much consumers depend on their mobile devices in their quest to

find local information.


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5. 33% of mobile internet searches are for "local" products and

services

More than 1/3 of all internet searches performed on mobile devices are

for “local” products and services. In a nutshell, this means that these

consumers are searching for local businesses in their area that can

provide what they need and want. As a local business, this means if

you do not have a mobile-friendly website, your chances of connecting

with local mobile consumers is slim.

6. 94% of smartphone owners look for local information on their

phone

As you already know, many consumers today own smartphones and

tablets. But did you know that nearly all of them use these devices to

find “local” information? Smartphones contain several capabilities to

make our lives easier; and one of those capabilities is online search. If

you do not have a mobile-friendly website, many of these smartphone

and tablet owners won’t be able to connect with your business.


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7. 61% of users call a business after finding them on their

smartphone

Mobile users are usually ready to take some type of action when

searching for local businesses. In other words, these are HOT, ready-

to-spend leads. As a local business, your success thrives on the

number of leads you can get.


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8. 59% of users visit a business after finding them on their

smartphone

Again these are HOT leads who are ready to take action. Mobile

conversion rates are much higher than any other type of marketing or

advertising. However, without a mobile-optimized website, you’re

missing out on these potential new customers.

9. 71% of smartphone users that see TV ads, printed ads, or online

ads, do a mobile search for more information

If your business is doing other types of advertising, mobile is still a

major factor in converting those leads into paying customers. For

instance, if you’re running a TV ad, many people use their mobile

devices to find out more information about your company, products, or

services after seeing that ad. So they need to be met with a mobile-

friendly site when doing their research.


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10. 45% of users between 18 and 29 use mobile search daily

These consumers search the internet from their mobile devices every

single day. That is a large number of “buying age” consumers who

could be potentially trying to access your website, but can’t; which

means lost profits for your business.


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11. 44% of mobile users read reviews and product information

Mobile users like to see what others have to say about a company

before they do business with them. They also like to get as much

information as possible about products and services before making a

purchasing decision. Make it easy for them to find out everything your

company has to offer by having a mobile version of your website.

12. Local mobile searches are projected to exceed desktop searches

for the first time in 2015

Currently, most internet searches are performed on desktop

computers. However within a few years, most internet searches will be

performed from mobile devices. This means that most people will rely

on their smartphones and tablets to find local products, services, and

businesses. If you do not have a mobile website yet, it’s not too late

to get one so you can be ahead of the curve and capturing more leads

and customers via mobile.


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13. 74% of consumers will wait 5 seconds for a web page to load on

their mobile device before abandoning the site

If your business does not have a mobile-friendly website, it probably

takes much longer than 5 seconds to load for mobile users. This

means that you are literally missing out on a large amount of potential

customers. Consumers today move fast and do not have the patience

to wait more than several seconds for a website to load on their mobile

devices.


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14. 40% of mobile users have turned to a competitor’s site after a

bad mobile experience.

If you think it’s bad that mobile users can’t properly view your

website, it’s even worse that many of them immediately move on to a

competitor’s mobile-friendly website. Not only does your website block

them from reaching you, but it pushes them directly into your closest

competitor’s sales funnel.


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15. 46% of mobile users say they are unlikely to return to a website

they had trouble accessing from their phone

If consumers experience slow loading times… or have a problem

finding the information they need on your site while using their mobile

devices, they become frustrated. Many of them make a vow to never

“try” to view your website again from their mobile phone. Potentially,

these leads and prospects are lost forever.


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16. 61% of people have a better opinion of brands when they offer a

good mobile experience.

When consumers can whip out their mobile devices, quickly pull up a

website, and easily find the information they’re looking for, it’s

refreshing. Why is that? It’s because most businesses have yet to

make it easy for them. So when they come across companies that are

actually catering to their mobile audience by having mobile-friendly

websites, they think highly of the brand.


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17. 53% of shoppers compare in-store prices to online prices while

shopping.

While shopping, consumers want to make sure they’re getting the best

bang for their buck. So they use their mobile devices to compare in-

store pricing to online prices. This proves that consumers are serious

about using their mobile phones to help them make buying decisions.

A mobile-friendly website makes it easy for consumers to check your

products and pricing.


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18. Mobile searchers are 51% more likely to make a purchase than

desktop searchers

When mobile users perform internet searches, they are usually looking

to take some type of action right away. Whereas, desktop users are

usually doing more “surfing.” This means that businesses that do not

have a mobile-friendly website are losing these potential customers to

their competitors. No one wants to wait until they get in front of a

desktop computer to search for information that they need right now.


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19. 74%, have used their phones to get directions to store locations

and other business information

Most mobile users search for local information while on the go.

Imagine that a potential customer is looking for your phone number or

directions to your store while out running errands. Well, if they can’t

access your website to get your phone number, directions, hours of

operation, or other information, that lead is pretty much lost.


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20. 48% use them for promotions and coupons

Consumers today love discounts and coupons, as evident by this

statistic. When consumers are looking for coupons and promotional

offers for your company in particular, the first place they will go is to

your website. However, if your website is not mobile-friendly, they will

be met with a slow-loading, hard to navigate site instead of a great

coupon that they can redeem immediately.

If you have any questions about the information contained in this report, or

if you are ready to design a mobile website, contact me at 855.432.6762 and I can build you a FREE Mockup of your site today.

Thank you,

Ron Richardson

855.432.6762

www.MobileBizHelp.com




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Sources: http://www.luxurydaily.com/54pc-of-u-s-consumers-crave-in-store-digital-mobile-touch-points-cisco/

http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639#VtDzxL6QcVIG76xo.99 http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx http://www.ridgemarketing.com/mobile-solutions-13-key-mobile-statistics-to-know-for-2013.html

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadband

http://www.mobify.com/blog/13-stats-to-convince-your-boss-to-invest-in-mobile-in-2013/

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

http://www.ridgemarketing.com/mobile-solutions-13-key-mobile-statistics-to-know-for-2013.html

http://www.vocus.com/blog/50-mobile-search-stats-and-why-you-should-care/

http://www.localytics.com/blog/2013/mobile-statistics/

http://www.tnooz.com/2013/06/04/news/show-these-mobile-usage-stats-to-any-travel-executive-

resisting-change/

http://savvypanda.com/Joomla-Mobile-Websites/statistics-mobile-websites.html

http://www.luxurydaily.com/54pc-of-u-s-consumers-crave-in-store-digital-mobile-touch-points-cisco/

http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639#VtDzxL6QcVIG76xo.99

http://www.emarketer.com/Article/Mobile-Spurs-Digital-Coupon-User-Growth/1009639#VtDzxL6QcVIG76xo.99

http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013/Findings.aspx


http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/b#mobilebroadband

http://www.mobify.com/blog/13-stats-to-convince-your-boss-to-invest-in-mobile-in-2013/

http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats


http://www.vocus.com/blog/50-mobile-search-stats-and-why-you-should-care/

http://www.localytics.com/blog/2013/mobile-statistics/

http://www.tnooz.com/2013/06/04/news/show-these-mobile-usage-stats-to-any-travel-executive-resisting-change/

http://www.tnooz.com/2013/06/04/news/show-these-mobile-usage-stats-to-any-travel-executive-resisting-change/

http://savvypanda.com/Joomla-Mobile-Websites/statistics-mobile-websites.html