COMMUNICATION T O O L S P R E S S WEB - SOCIAL

2 0 1 6P R O G R A M M E • CERAMIC WORLD REVIEW• CERAMIC WORLD REVIEW PERSIAN• BRICK WORLD REVIEW

• APP ISSUU

• TECNARGILLA 2016

CERAMICWORLDWEB.IT 2.0 VERSION

• CERAMICWORLDWEB.IT: WEB MARKETING & DIRECT EMAIL MARKETING

NEW

{TILE EDIZIONI is the leading publisher of magazines aimed at the ceramic and brick machinery industry and distributors of floor and wall coverings and bathroom furniture.

TILE EDIZIONI’s activities range from the publication of the best-known trade magazines in printed and digital versions to technical manuals, conference organisation, website management, web marketing tools and communication projects for client companies.

TRADE MAGAZINES: CERAMIC WORLD REVIEW, since 1990 the best known and most widely circulated international magazine devoted to ceramic tile and sanitaryware

production technologies. It is published in 5 standard issues and 3 special issues in Hindi, Russian and Chinese. CERAMIC WORLD REVIEW PERSIAN, the Farsi language version of Ceramic World Review, first launched in 2012 and already established as the most

interesting technical magazine for the sector in Iran. Published by Arta Group with 5 issues per year. BRICK WORLD REVIEW, the international magazine devoted to brick production technologies. It is published in 3 standard issues and special issues in

Hindi, Chinese and Farsi. TILE ITALIA, since 1989 the leading and most widely read Italian bimonthly magazine for the floor and wall covering and bathroom furniture distribution

sector. MaterialiCasa magazine, since 2012 the supplement dedicated to architecture, design, surfaces. TILE INTERNATIONAL, a four-monthly magazine in English sent out to the leading importers and distributors of floor and wall coverings and bathroom

furniture the world over.All magazines are also available online at www.tiledizioni.it and ISSUU (http://issuu.com/tiledizioni)

WEBSITES & ELECTRONIC NEWSLETTERS CERAMICWORLDWEB.it, the world’s leading ceramic industry e-magazine with e-newsletters to 40,000 readers MATERIALICASA.it, the new website aimed at the world of home finishings: floor and wall coverings, interior finishings, bathroom furniture and sustainable

building materials for new build and renovation, with e-newsletters to 90,000 readers TILEDIZIONI.it, the corporate website containing full information on our activities and products and the online versions of all magazines.

SOCIAL: FACEBOOK (facebook.com/tile.edizioni, click on “like” on our fanpages: facebook.com/tiledizioni - facebook.com/MaterialiCasa) TWITTER (twitter.com/tiledizioni - twitter.com/MaterialiCasa ) PINTEREST (pinterest.com/MaterialiCasa)

TILE EDIZIONI SRLVIA FOSSA BURACCHIONE 84

41126 BAGGIOVARA (MO) - ITALYT. +39 059 512 103F. +39 059 512 157info@tiledizioni.itwww.tiledizioni.it

P R E S S WEB - SOCIALCOMMUNICATION TOOLS

› PRINT: printed magazine mailed to 7,300 manufactures all over the world

› WEB: complete version to be read or downloaded in pdf version at www.tiledizioni.it

› ISSUU APP: Digital magazines are available for mobiles (smartphone and tablet) through the free ISSUU App. Download the App for your mobile and search for “Tile Edizioni”.

{Leading International magazine and most influencing source of information for the top management of the ceramic industry worldwide, CWR publishes exclusive researches on global markets, interviews, news and updates on the most important technological innovations.

In addition to the worldwide diffusion of its printed version, CWR has achieved THE OUTSTANDING RESULT OF 36,000 AVERAGE VIEWS PER SINGLE ISSUE (a total of 180,000 VIEWS IN 1 YEAR) of its digital version available on the free ISSUU (as App or as desktop version on www.issuu.com/tiledizioni)

CERAMIC WORLD REVIEW - EDITORIAL PROGRAMME 2016

Month / Issue Focus Distributed at:Deadline for:

editorial advert

FEBRUARYno. 115/2016 • Digital Glazing & Decoration

Keramika (Jakarta), 17-20/3Batimat Russia (Moscow), 5-8/4Coverings (Chicago), 18-21/4

20January

2February

FEBRUARYCeramic & Brick World

Review INDIASPECIAL ISSUE IN HINDI

Special Indian Ceramics 2016 Indian Ceramics, 2-4/3 20January

2February

MARCHCeramic & Brick World

Review RUSSIASPECIAL ISSUE IN RUSSIAN

Technologies showcased at Batimat Russia Batimat Russia, 5-8/4 20 January

2 February

APRILno. 116/2016

• Large size ceramic tiles • Finishing & surface treatments• Process & product quality controls

10March

30March

MAYCeramic & Brick World

Review CHINASPECIAL ISSUE IN CHINESE

Technologies showcased at Ceramics China Ceramics China 27-30/5 8April

27April

JUNEno. 117/2016

PREVIEW TECNARGILLAEFFICIENCY IN CERAMICS:• Green Technologies, energy savings.• Forming, drying & firing• Automation and end of line

22May

5June

SEPTEMBERno. 118/2016

SPECIAL TECNARGILLA & CERSAIE• World Production and Consumption of ceramic tiles.

The world 25 top tile producers Tecnargilla (Rimini), 26-30/9Cersaie (Bologna), 26-30/9

10July

31July

DECEMBERno. 119/2016

• Sanitaryware• Raw materials and preparation

Cevisama, Indian Ceramics, Unicera, Revestir 2017

20October

16 November

Frequency: 5 standard issues (Italian and English) + 3 special issues in Russian, Chinese and HindiCirculation: 9,100 copies (average)Readership: owners, general managers,

technical and sales managers of companies manufacturing tiles, sanitaryware, tableware, refractories, raw materials and machinery.

Postal distribution: 7,300 copies:• Italy: 2,500 • Europe: 2,000• Asia: 1,400 • Americas: 1,100• Africa/Oceania: 300Additional distribution at national and international trade fairs

PR

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Contacts: Paola Giacomini: p.giacomini@tiledizioni.it • T. +39 335 186 4257 ■ Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it • T. +39 338 536 1966 ■ Marco Calliari: m.calliari@tiledizioni.it • T. +39 347 492 1000 3

The Farsi language version of Ceramic World Review, launched in 2012 in cooperation with the Iranian publisher Arta Group, has successfully established itself as the most reliable source of information amongst ceramic industry professionals in IRAN thanks to the high-quality contents of Ceramic World Review translated by a team of professionals working in the ceramic

CERAMIC WORLD REVIEW PERSIAN - EDITORIAL PROGRAMME 2016

Month / Issue Focus Distributed at:Deadline for:

editorial advert

FEBRUARYno. 21/2016

• Sanitaryware• Raw materials and preparation

15January

1February

JUNEno. 22/2016

SPECIAL CERAFAIR• Digital Glazing & Decoration

❯ SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY

Cerafair (Tehran, July 2016)Confair (Tehran, August 2016)

15April

29May

AUGUSTno. 23/2016

SPECIAL TECNARGILLA & CERSAIE• Large size ceramic tiles • Finishing & surface treatments• Process & product quality controls

Tecnargilla (September 2016)Cersaie (September 2016)

10June

25July

OCTOBERno. 24/2016

EFFICIENCY IN CERAMICS:• Green Technologies, energy savings• Forming, drying & firing• Automation and end of line

❯ SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY

Suncer (Yazd, November 2016) 10September

30September

DECEMBERno. 25/2016

REPORTAGE TECNARGILLA

• World Production and Consumption of ceramic tiles. The world 25 top tile producers

Cevisama 2017Unicera 2017

14October

15November

Frequency: 5 issues / yearPostal distribution: 3,000 copies throughout IranReadership: owners, general managers,

technical and sales managers of Iranian ceramic companies and local ceramic distributors

{PR

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Contacts: Paola Giacomini: p.giacomini@tiledizioni.it • T. +39 335 186 4257 ■ Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it • T. +39 338 536 1966 ■ Marco Calliari: m.calliari@tiledizioni.it • T. +39 347 492 10004

NEW FEATURE - THE HEAVY CLAY INDUSTRY:Issues no. 22/2016 (June) and 24/2016 (October) will contain a special section dedicated to the Heavy Clay Industry and will be mailed to the major local manufacturers of bricks and roof tiles.

NEW FOR IRAN

› CERAMIC WORLD REVIEW PERSIAN› THE LEADING SOURCE OF INFORMATION IN FARSI FOR CERAMIC INDUSTRY PROFESSIONALS IN IRAN› 5 ISSUES / YEAR MAILED TO 3,000 IRANIAN PLAYERS

› NEW! 2 ISSUES DEDICATED TO THE HEAVY CLAY INDUSTRY

› PRINT: printed magazine mailed to 3,600 professionals all over the world

› WEB: complete version to be read or downloaded in pdf version at www.tiledizioni.it

› ISSUU APP: Digital magazines are available for mobiles (smartphone and tablet) through the free ISSUU App. Download the App for your mobile and search for “Tile Edizioni”.

{International magazine mailed to the top managers of the heavy clay industry worldwide, BWR publishes interviews, news and descriptions of technological innovations and production plants installed worldwide.

In addition to the worldwide diffusion of its printed version, BWR tots up 5,000 AVERAGE VIEWS PER SINGLE ISSUE OF ITS DIGITAL VERSION available on the free ISSUU (as App or as desktop version on www.issuu.com/tiledizioni)

BRICK WORLD REVIEW - EDITORIAL PROGRAMME 2016

Month / Issue Focus Distributed at:Deadline for:

editorial advert

Frequency: 3 standard issues (Italian and English) + 1 in Chinese + 1 in Hindi + 2 special issues in Farsi for the Iranian market

Circulation: 4,400 copies (average)Readership: owners, general managers,

technical and sales managers of companies manufacturing bricks and tiles, raw materials and plants.

Postal distribution: 3,600 copies• Italy: 1,000 • Europe: 1,400• Asia: 500 • Americas: 500• Africa: 200Additional distribution at national and international trade fairs.

PR

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Contacts: Paola Giacomini: p.giacomini@tiledizioni.it • T. +39 335 186 4257 ■ Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it • T. +39 338 536 1966 ■ Marco Calliari: m.calliari@tiledizioni.it • T. +39 347 492 1000

PR

ES

S

5

FEBRUARYCeramic & Brick World

Review INDIASPECIAL ISSUE IN HINDI

Special Indian Ceramics 2016 Indian Ceramics 2-4/3 20January

2February

APRILno. 1/2016

• Producing bricks in North Africa• Producing bricks in Eastern Europe Batimatec Algeria (May) 23

February22

March

MAYCeramic & Brick World

Review CHINASPECIAL ISSUE IN CHINESE

Technologies showcased at Ceramics China Ceramics China 27-30/5 8April

27April

SEPTEMBERno. 2/2016

SPECIAL TECNARGILLAEnergy savings & Green Technologies

Tecnargilla (Rimini), 26-30/9

12July

31July

DECEMBERno. 3/2016

• Efficiency in the brickworks• Producing bricks in South America

Ceramatec (Moscow), Cevisama, Unicera, Revestir, Indian Ceramics

14October

15 November

CERAMIC WORLD REVIEW PERSIAN (Farsi language) - POSTAL DISTRIBUTION TO THE LEADING IRANIAN HEAVY CLAY MANUFACTURERS

JUNEno. 22/2016 ❯ SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY Confair

(Tehran - August 2016)15

April29

May

OCTOBERno. 24/2016 ❯ SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY Suncer

(Yazd, November 2016)10

September30

September

NEW FOR IRAN

AD

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ES {ADV RATES - CERAMIC WORLD REVIEW, BRICK WORLD REVIEW, CWR PERSIAN

TECHNICAL SPECIFICATIONS OF PRINTED ADVERTS:

File: Non-editable TIFF, EPS or PDFColour method: CMYKBleed: 3 mm on each sideResolution: 300 dpiColour proof: cromalinTile Edizioni is not responsible for the print quality of adverts that do not respect the above-mentioned specifications and are supplied without Cromalin colour proofs.

CANCELLATIONS: Cancellations will not be accepted after advertising submission deadlines.

CONTACT FOR ADVERTISING

Tile Edizioni T. +39 059 512 103

• Paola Giacomini p.giacomini@tiledizioni.it - +39 335 186 4257

• Marco Calliari m.calliari@tiledizioni.it - +39 347 492 1000

• Elisa Verzelloni (Italy) e.verzelloni@tiledizioni.it - +39 338 536 1966

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TYPE OF ADVERT SizeRate CWRBWR

Rate CWR

Persian

Full page 210x297 mm on request on request

Advertorial double-page spread 420x297 mm on request on request

1/2 page horizontal 210x140 mm on request on request

1/2 page vertical 100x297 mm on request on request

1/3 page horizontal 210x90 mm on request n.a.

1/3 page vertical 70x297 mm on request n.a.

1/4 page horizontal 210x70 mm on request n.a.

1/4 page vertical 100x140 mm on request n.a.

SPECIAL POSITIONSDouble-page spread at beginning of magazine 420x297 mm on request on request

Back cover 210x297 mm on request on request

Inside front and back covers / First right hand page 210x297 mm on request on request

Facing inside back cover, facing colophon, facing summary, facing editorial 210x297 mm on request on request

BOUND INSERTS – in centre of magazine, exclusive

Two-sided on request Quote on request4 sides on request

LOOSE INSERTS

Postcards, brochures, leaflets, etc. in copies mailed or distributed at trade fairs Quote on request

Quote on request

7

{

THE FUTURE OF CERAMICS

THE MAP:

35,000 COPIES COPIES DISTRIBUTED AT THE ENTRANCE AND AT THE INFO POINTS

SPECIAL OFFER: COMPANIES PRESENT ON THE MAP, CATALOGUE AND WEBSITE WILL BE GRANTED A 10% DISCOUNT ON THE ADVERTISING OPPORTUNITIES INSIDE THE FAIRGROUND

Contacts: Paola Giacomini: p.giacomini@tiledizioni.it • T. +39 335 186 4257 ■ Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it • T. +39 338 536 1966 ■ Marco Calliari: m.calliari@tiledizioni.it • T. +39 347 492 1000

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AD

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AIR

THE TECNARGILLA 2016 MAPSpace format Rate

Cover footer 105x35 mm on request

Back cover 105x240 mm on request

Map edge Logo max 30 spaces on request

Hall map footer 840x30 mm on request

Hall map Manchette 100x60 mm on request

Exhibitor list header 735x35 mm on request

Exhibitor list Module 95x95 mm (max 6 spaces) on request

Name highlighted bold + colour on alphabetical list on request

WWW.TECNARGILLA.IT: WEBSITE & E-NEWSLETTERA. Complete company info sheet + logo + product on request

B. Home page banner on request

C. Exclusive Sponsorship of the Tecnargilla E-NEWSLETTER mailed to 60,000 email addresses

Jan./July: on requesth

September: on request

Ceramic World Web is the ideal e-magazine for organising an effective web marketing campaign. It is the most authoritative source of online information for thousands of professionals worldwide, it is updated dailywith the latest news.

› ONLINE IN JANUARY with a completely renewed layout, the new responsive website will grant a perfect display also on mobiles

B - TECHNICAL CHARACTERISTICS AND RATESBanner Dimensions and Formats 1 month

262x196 pixel on request

September: on requeststatic .jpg - 72 dpi

{B. EXCLUSIVE BANNER With link to company website - visible in all pages

{Advertising on CeramicWorldWeb.it:

A - TECHNICAL CHARACTERISTICS AND RATESBanner Dimensions and Formats 1 month

The SuperSkin is made up with 3 parts, with the following characteristics:· Horizontal top banner: 1170x108 px (bxh)» IMPORTANT: we suggest including the main communication and image elements in this area

that grants the perfect display also on mobiles

· 2 vertical right-left banners 161x800 px (bxh)static .jpg - 72 dpi

on request

September: on request

{A. EXCLUSIVE SUPERSKIN With link to company website - visible in all pages

B 2 6 2 X 1 9 6 p x

WE

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8

A

C 8 4 7 X 1 0 5 p x

D 2 6 2 X 1 9 6 p x

D 2 6 2 X 1 9 6 p xDDE

11 7 0 X 1 0 8 p x

161X

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• 115,247 annual visitors• 311,200 pages viewed• 149 countries of origin of visitors, the most

important being (in order): Italy, Spain, U.S.A., Germany, India, China, Turkey,

Brasil, United Kingdom, France, Russia, Iran, Japan, Poland, Mexico, Thailand, Indonesia, Ukraine, Vietnam.

• more than 40,000 users registered with electronic newsletter (in Italian and English).

C - TECHNICAL CHARACTERISTICS AND RATESDimensions and Formats 1 month 6 months 12 months

847x105 pixelon request on request on request

static .jpg - 72 dpi

{C. BANNER – ROTATING WITH OTHER SPONSORS With link to company website - visible in all pages

CWW viewed from Google Analytics

{D. SIDEBAR BANNER - ROTATING WITH OTHER SPONSORS With link to company website - visible in home page

D - TECHNICAL CHARACTERISTICS AND RATESDimensions and Formats 1 month 6 months 12 months

262x196 pixel on request on request on request

static .jpg - 72 dpi

WE

B

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E - TECHNICAL CHARACTERISTICS AND RATESDimensions and Formats 1 week

Press release / technical papers.At least 3 images (408x306 pixel) + company logo.The editorial staff will re-edit the text

on request

{E. IN THE SPOTLIGHT: SPECIAL SHOWCASE IN HOME PAGE Reserved to the launch of products and technologies

F - TECHNICAL CHARACTERISTICS AND RATESDimensions and Formats 1 week

Press release.At least 3 images (1024x768 pixel) + company logo.The editorial staff will re-edit the text

on request

{F. EVENTS: publication of your company event in our agenda with Save The Date + logo + images + text NEW! NEW!

NEW!

Contacts: Paola Giacomini: p.giacomini@tiledizioni.it • T. +39 335 186 4257 ■ Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it • T. +39 338 536 1966 ■ Marco Calliari: m.calliari@tiledizioni.it • T. +39 347 492 1000

{Our tools for Direct E-mail Marketing:W

EB

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TECHNICAL CHARACTERISTICS AND RATESType of company e-Newsletter Service provided RATES

COMPANY E-NEWSLETTER PROVIDED BY THE COMPANY - Material to be submitted:• HTML file, mobile responsive (to grant the perfect display on mobiles)• Width: 600 px. (variable height)• Texts should be separated from images (please do not overwrite texts on images)• Fonts shall be “Web Safe” fonts• We suggest to include “call to action” with links to various company website’s pages

IMPORTANT: If necessary, our staff will modify your HTML file in case it should not grant the perfect display on the different email clients

• Check of your file and adjustments to grant a perfect display

• Proof sent out to the company • E-blasting of the e-newsletter to CWW database• Reports

1 newsletter:on request

4 newsletters:on request

+ translation costs

COMPANY E-NEWSLETTER PRODUCED BY CWW STAFF - Material to be submitted:

• An example (as Pdf file) of the desired layout (please, do not overwrite texts to images and use Web Safe fonts) • Or choice of one Template among those suggested by CWW (some examples are shown in these pages)• Title of the e-newsletter • Italian and English texts• Images and logos (jpg - 72 dpi)• Company contact info / Web address for links to the company’s website (“call to action”)

• Creation of the responsive HTML file (it grants the perfect display on mobiles) according to the supplied graphic layout (or chosen Template),

• Creation of the file in different languages• Proof sent out to the company • E-blasting of the e-newsletter to CWW database• Reports

1 newsletter:on request

4 newsletters:on request

+ translation costs

DIRECT E-MAIL MARKETING (DEM)Company E-Newsletter

CWW offers a complete service for the production of e-newsletters for companies, sent out to its database of 40,000 industry professionals worldwide.The e-newsletter is ideal for sending out invitations to events, presentation of new products, company news, videos and can be used as an electronic company house organ. The various parts can be linked to different pages on the company’s website.

NEW!

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EXAMPLES OF COMPANY E-NEWSLETTERS AND TEMPLATE REALISED BY CWW

TECHNICAL CHARACTERISTICS AND RATESBanner Dimensions and Formats 1 newsletter 6 newsletter 12 newsletter

847X105 pixel

on request on request on request

static .jpg - 72 dpi

EXCLUSIVE SPONSORSHIP OF 1 OR MORE CWW E-NEWSLETTERWith banner and link to company website

Ceramic World Web is complemented by E-NEWSLETTERS (in Italian and English) which are sent out regularly (every 15 days) to its own mailing list of 40,000 subscri-bers’ email addresses (producers of ce-ramic tiles and sanitaryware, machinery, raw materials, etc.), of which about 22,000 in Italy and 18,000 abroad.

SPONSOR AREA

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11Contacts: Paola Giacomini: p.giacomini@tiledizioni.it • T. +39 335 186 4257 ■ Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it • T. +39 338 536 1966 ■ Marco Calliari: m.calliari@tiledizioni.it • T. +39 347 492 1000

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EXAMPLES OF COMPANY E-NEWSLETTERS AND TEMPLATE REALISED BY CWW

TILE EDIZIONI SRLVIA FOSSA BURACCHIONE 84

41126 BAGGIOVARA (MO) - ITALYT. +39 059 512 103F. +39 059 512 157info@tiledizioni.itwww.tiledizioni.it

Cod. Fisc./Part IVA IT02778050365 - Iscr. al Registro delle Imprese di ModenaCapitale Sociale: Euro 51.400,00 i.v.- REA no. 329775

COMMUNICATION T O O L S