2 s slideshare_james squire
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Beer great.
Food great.
Beer and food together;
better still.
James Squire wanted to promote
the benefits of matching
food with the right
beer.
Exclusive blogs from Jared Ingersoll, head chef at Dank Street Depot did just that, with exclusive and unique recipes matched to Squire’s craft beers.
Placed with SBS Food and Qantas Travel Insider, the recipe blogs were viewed nearly 9,000 times and recipe downloads amounted to 25% of all traffic during the campaign.
The strategy has helped us educate more people about the exciting
possibilities of matching beer
with food. ••
Tony JonesChief Brewer, James Squire
Contact us to find out more.
••
twosocial.com