SEO Strategy

Ricky Magana

Current Projects• Off-Page Strategy:

-Hire and Train SEO Interns-Interns Drive Link Campaign Outreach for target Keywords in

Search Engines

• On-Page Strategy:Post Audit: Combing Posts and to Make sure content is structured to perform well in SERP

SEO copywriting:

-Keyword Research and Matching (of KW to relevant posts)-Rewriting the Meta description, Tags, and Title-Make sure posts are keyword optimized (proper

Results: Last 2 Weeks

• Each Intern Compiled List of Blogger’s for Outreach

• Established Blogger Compensation Structure for Scrooge and Earn 1k

• Link Campaigns Began Last Week• First Link Audit of 40 Posts. Of that, 10

most important were selected to Optimize first.

Results: Next 2 Weeks

• Optimize the 10 selected Posts from Ramit’s Site according to SEO guidelines

• Obtain the 1st Posts with Keywords to link to Ramit’s Landing Pages.

• Track any differences in Search Engines

Results Last 2 Months

Traffic Breakdown June 2nd-Aug 2nd 2009

Google Traffic 1year ago:68,806 visits

Google Traffic Current:81,396 visits

Traffic Breakdown June 2nd-Aug 2nd 2010

+ 7% from the same 2 months last year 12,590 increase in Google Traffic

Help/Input Needed• Minimize time between

Outreach and Posts?• Is Blogger compensation

Structure Most effective in advancing Link Campaigns in a Timely Manner.

• Ideas on Team Collaboration w/ interns