IPWRAP UP

2 December 2013

Deliverables check list Documentation: updated

Functional specDesign docUser manualsTest plan

CodeCommented source and how I get to itRunning code and instructions (where, what I

need installed, any ids needed) Evaluations

Team – You have an INC without this!

Presentations

Logistics

SN011 at 12 pm Monday, Dec 9 Will invite all clients. Schedule will be

posted and emailed to clients and you. 15 minute presentations Lunch (pizza) will be served Attendance is mandatory

What is Expected

Overview of your projectReview what you did and whyBriefly explain how you did it

○ Architecture○ Technologies

Lessons learnedDevelopmentProcessTechnologies

Demo

The Basics

Speak loudly and clearly Speak, don’t read: you ARE the experts Set up and test demos on Sunday

Last minute “fixes” are often disasters Script your demos Send me an email if you need adapters

or other equipment. Do NOT assume that I will remember.

Presentations Hints

Cover all topics, but they don’t need equal time!

Focus on what’s special and interesting about your project

Don’t try to cover too much Keep it light Give the audience something to look at

Remember

You’re speaking for 15 minutes

Everyone is listening for 180 minutes

Death by PowerPoint

Google it and you can waste many hours

One that I like… http://www.slideshare.net/thecroaker/death-by-powerpoint

PowerPoint is Evil (Edward Tufte)

Do not let the media

become the message

Intellectual Property

Ownership and property Rights of ownership: Blackstonian

BundleExclude anyone from the propertyUse it as sees fitReceive income fromTransfer property to someone else

Intellectual property: intellectual objects

What is Intellectual Property?

Physical objects Zero-sum gain: one user at a timeSignificant cost in both development and

replication Intellectual objects

Used by many at onceSignificant cost in development, marginal

cost in replication

Intellectual Property v. Real Property

Need for Protection

need to recover the development costs knowledge of future ownership is

incentive to increase value

Free flow of ideas First amendment freedom of speech Creative ideas build on society and culture Pay what you want

MusicTextbooksGamesBooksSoftware

Arguments against IP

Copyright Patent Trademark

Legal Protection

Copyright:  giving the creator of an original work exclusive rights to it, usually for a limited time

1790: 14 + renew 1909: 28 + renew 1976 : author + 50, corporate 75 1998: author + 70, corporate 95

Copyright: How Long?

Enabling copying is criminalPreclude through architecture

ProblemsConstrains who can use

○ Exceptions will be too constrained for someone

Tracks who is viewing

Digital Rights Management

Digital Millenium Copyright Act (‘66)

Illegal to …bypass technical measures used to protect accessmanufacture or distribute technologies primarily designed or

produced to circumvent technical measuresremove or alter copyright management information

Universal City Studios, Inc. v. Reimerdes (Aug ‘00)8 studios sued 2600 Magazine

○ posting DeCSSbypasses Content Scrambling System (CSS)

- commercially distributed DVD

Responsibility of those enabling itSoftwareNetwork providers

Cases: softwareNapsterGrocksterBit Torrent

Cases: network providersVerizonSix Strikes

Copying copyrighted materials

APIs: Oracle v Google

Issue: Android APIs are very Java-like Android VM was built in a “cleanroom

environment” Oracle sued over the APIs Ruling: not copyrightable

Patents

Physical objectsProcess, machine or composition of matterNOT laws of nature, scientific principles,

algorithms Criteria

NovelNot previously describedNon-obviousUseful

Patents

Hardware, software, processesNOT laws of nature, scientific principles, algorithms

Can patent new applications or combinations Criteria

NovelNot previously describedNon-obviousUseful

Patents

A man "has a right to use his knife to cut his meat, a fork to hold it; may a patentee take from him the right to combine their use on the same subject?" -- Thomas Jefferson

Processes vs. algorithms What is non-obvious? Examples

Name Your Price (Priceline)One-click (Amazon)

OpinionsMarco Arment (inherently problematic)Paul Graham (patents === software patents)

Software & Business Process Patents

Recent Activity German legislature: resolution calling for

cessation New Zealand considering outright ban US courts appear to be backing off

Bilski v Kappos (Supreme, 2010)○ Hedging the risk of commodities fluctuation○ Claims denied

CLS v Alice (Circuit, 2013)○ Trading platform to assure that neither side renigs○ Claims denied

Trademarks

Word, phrase or symbol “Pithily” identifies Infringement: used by someone else Dilutions

Blurring – dissimilar productsTarnishment – negative or compromising

Has been applied to domain namesCybersquattingParody or criticism

Trademarks

Cybersquatting.net, .org, .com, …Punctuation (hyphenation, etc.)Phrases, nicknames

Parody, criticism, complaint (cybergriping)Property rights vs. free speechBringing people to the site under false

pretensesIncluding the name in the url vs. appearing to

be the site

Domain Names

Non-legal Issues

Responsibility to usersMaking it clear that its another siteProtection from inappropriate material

Responsibility to other site ownersBypassing advertisements

○ Ticketmaster and Microsoft

Hyperlinks

What are they?Invisible content used for searching and

advertising Geting more leverage

Search enginesBanner ads

TechniquesMultiple tags to get more leverageTags that are unrelated

Metatags

Some Last Thoughts

The Process

Customer Described

Lead Understood

Customer Needed

Programmer Built

Analyst Designed

Patterns of Success Solutions need to evolve from user specs

AND user specs need to evolve from viable solutions.

Process and instrumentation rigor evolves from light to heavy.

Healthy projects display a sequence of progressions and digressions.

Testing needs to be a first class, full lifecycle activity.

Intellectual Honesty McConnell, Code Complete

Refusing to pretend you’re an expert when you’re not

Readily admitting your mistakes Trying to understand a compiler warning rather

than suppressing the message Clearly understanding your program – not

compiling it to see if it works Providing realistic status reports Providing realistic schedule estimates & holding

your ground when mgmt asks you to adjust

Are all projects worth doing? Intended misuse Potential misuse Unexpected consequences

Google glasses

Work

You do well what you enjoy Smile on your way to work A job or a career? Life-long learning

exponential times 5 pm: Poornima Vijayashanker

Mint.com, 2 more startups