2 0 1 9 m e d i a k i t...a d o p p o r t u n i t i e s in 2019 3 2 , 0 0 0 monthly users 7 0 2 , 0...

S A L E S @ R I C H L A N D S O U R C E . C O M 4 1 9 - 6 1 0 - 2 1 0 0 4 0 W 4 T H S T M A N S F I E L D , O H

SOURCE MEDIAPROPERTIES

2019 MEDIA KIT

D E M O G R A P H I C S 2

OUR AUDIENCENationally-recognized, local news organization founded in 2013, serving readers in

North Central Ohio via Richland Source, Ashland Source and Knox Pages.

1 6 2 , 0 0 0 M O N T H L Y U S E R S

7 . 2 M I L L I O N U N I Q U E S I N 2 0 1 8

F O R E C A S T E D T O D E L I V E R1 5 0 M I L L I O N D I S P L A Y

A D O P P O R T U N I T I E S I N 2 0 1 9

3 2 , 0 0 0 M O N T H L Y U S E R S

7 0 2 , 0 0 0 U N I Q U E S I N 2 0 1 8

F O R E C A S T E D T O D E L I V E R 1 8 M I L L I O N D I S P L A Y A D O P P O R T U N I T I E S

I N 2 0 1 9

4 9 , 0 0 0 M O N T H L Y U S E R S

1 . 7 M I L L I O N U N I Q U E S I N 2 0 1 8

F O R E C A S T E D T O D E L I V E R 4 7 M I L L I O N D I S P L A Y A D O P P O R T U N I T I E S

I N 2 0 1 9

R I C H L A N D S O U R C E . C O M A S H L A N D S O U R C E . C O MK N O X P A G E S . C O M

5 6 % F E M A L E R E A D E R S

4 4 % M A L E R E A D E R S 4 0 % M A L E R E A D E R S

6 0 % F E M A L E R E A D E R S 6 2 % F E M A L E R E A D E R S

3 8 % M A L E R E A D E R S

0% 5% 10% 15% 20% 25%

18-24

25-34

35-44

45-54

55-64

65+

0% 5% 10% 15% 20% 25%

18-24

25-34

35-44

45-54

55-64

65+

0% 5% 10% 15% 20% 25%

18-24

25-34

35-44

45-54

55-64

65+

USER GROWTH EVERY YEAR SINCE LAUNCH IN 2013

* I N C L U D E S C R A W F O R D C O S E C T I O N

2013 2014 2015 2016 2017 2018 2019

3,000,000

2,000,000

1,000,000

0 127K

564K

1.2M

1.91M 1.96M

2.7M

1.6M (7/10)

PROJ: 3M+

A B O U T U S 3

SOURCE NEWSROOM MISSION & RECOGNITIONWe are driven by a deeply held belief that news organizations - especially in 2019-

serve their community best when they are involved in it. As a news source, that

requires us to break from either tradition or current trends in some very fundamental

ways that both readers and advertisers appreciate.

"From Many Corners, Journalism Seeking Solutions" - New York Times

"A local startup with an emphasis on uplift looks to grow" - Columbia Journalism Review

"Richland Source: Building a Sustainable Future for Local Journalism" - Facebook

"How this Ohio newsroom got the community to contribute nearly $70,000 for journalism" - Poynter

"Should a Local News Startup Have Reporters Write Press Releases?" - Media Shift

"Small-batch t-shirts and popcorn bags: How a local Ohio news site is diversifying its business model" -

NiemanLab

With community baby shower, Ohio news outlet puts healthy spin on ‘depressing topic’ - Current

THE SOURCE BRAND SOLUTIONS ADVANTAGEOur Source Brand Solutions (SBS) digital marketing agency launched in 2018. The agency evolved out of the

Richland Source marketing department in 2013, and developed its own identity with a team of dedicated

digital marketing strategists. The agency remains connected with our newsrooms, which gives you the

opportunity to leverage our news audience as a tactic in a broader marketing strategy.

In addition to marketing strategy, we specialize in producing content in the form of social posts, ad creation,

blogs, press releases, social video and more. Our thoughtfully crafted stories demonstrate how your

business is an expert guide in your industry while making your clients the heroes. We'll advise you on how to

gain maximum exposure for your event, drive traffic to your website and engage your audience on social

media. We take crazy ideas and work them into master plans. Visit SourceBrandSolutions.com to view

results we've achieved with past clients in healthcare, real estate, restaurant, staffing and other industries.

L O C A L D I S P L A Y A D S 4

YOU CAN'T CLICK A BILLBOARDDigital display ads across our local news sites are clickable, highly

viewable across multiple platforms, and designed for awareness

and action.

728x90 example

300x250 example

320x50 example

NOW OFFERING SELF-SERVICE PACKAGES!Available for Richland Source, Ashland Source and Knox Pages.

Order with the click of a button:

https://sourcebrandsolutions.com/display-order-form/

Custom flights available! (See ad map on pg 4)

We have taken the guess work out of running display ads on Richland Source, Ashland Source and

Knox Pages. Our Display Ad order form allows you to choose from packages that are optimized

for performance. Packages span multiple sections, positions and news sites. The predetermined

impression count means your ad will have a significant share of voice on the site. The packages

position your brand in front of a general audience on the homepage or segmented audiences on

section pages.

You can choose to upload your creatives or have our team design your ad. You campaign will be

running within a few days. At $500 or less, they can be easily incorporated into your digital

marketing strategy.

L O C A L D I S P L A Y A D M A P 5

Mobile In-Article Mobile Section / Front Desktop Section / Front

Richland Source: $15 CPMAshland / Knox: $10 CPM

Richland Source: $7 CPM


Ashland / Knox: $7 CPM








TOP LEADERBOARD

IN-STREAM SECTION

BOTTOM LEADERBOARD

TOP / MIDDLE IN-ARTICLE

TOP / MIDDLE RAIL

BOTTOM RAIL

*CPM = Cost-Per-Thousand Impressions*

TOP LEADERBOARD TOP LEADERBOARD

TOP / MIDDLE IN-ARTICLE

BOTTOM IN-ARTICLE

IN-STREAM SECTION

IN-STREAM SECTION

IN-STREAM SECTION

IN-STREAM SECTIONTOP / MIDDLE RAIL



Richland Source: $15 CPM Richland Source: $15 CPMAshland / Knox: $10 CPM Ashland / Knox: $10 CPM

Richland Source: $10 CPMAshland / Knox: $7 CPM











Richland Source: $7 CPM Richland Source: $7 CPMAshland / Knox: $5 CPMAshland / Knox: $5 CPM

BOTTOM LEADERBOARDBOTTOM LEADERBOARD

TIME: Display ads perform best in pre-determined "flights." We recommend flights of

14 days, 30 days, 90 days, 6 months or 1 year. (Anchor is 1-5 days only)

SIZE: 728x90, 320x50, 300x250

FORMAT: HTML5, Google tag, Image animation, GIF, JPEG, PNG. (Anchor is GIF, JPEG,

PNG only)

CREATIVE: Have your designer create an ad, or we'll handle it for a $30 creative fee.

Change your creatives up to 1x/month.

REPORTING: We'll provide monthly performance reports and be available to discuss

results with you.

Richland Source: $300 CPDAshland / Knox: $200 CPD

ANCHOR AD POSITION


ANCHOR AD POSITION


ANCHOR AD POSITION

H E A D L I N E S E M A I L N E W S L E T T E R A D S 6

TOP AD 1

Richland Source: $200 per monthAshland / Knox: $150 per month

Contacts: Over 7,000

Open rate: 23 percent

Click-through rate: 32 percent

Richland Source (daily)


TOP AD 2


BOTTOM AD 1


BOTTOM AD 2

HEADLINES EMAIL NEWSLETTER STATS




Ashland Source (3x per week)




Knox Pages (daily)

Contacts are appoximate. Open rates and click-through rates are averages.

Ad positions offer

100 percent share of

voice per position.

Add size 600x200

Email newsletters with

headlines from Richland

Source, Ashland Source

and Knox Pages hit the

inboxes of our most

dedicated readers.

REACH LOYALNEWSLETTERREADERS

S P O N S O R E D C O N T E N T 7

BRAND-SPONSORED ARTICLES PUBLISHEDON OUR NEWS SITESBy telling a narrative focusing on your customers as the hero and how you serve

them as the guide, your prospects have a greater likelihood of connecting with your

brand because they can picture themselves in the story.

You submit story

(750 word limit)

We provide basic

editing.

1 lead photo

We write & edit

story using

"StoryBrand"

method.

Up to 2

interviews

1 lead photo

Optional: 2-10

additional in-

article photos

Facebook share

Everything from

Pro Package

+ up to 25

additional photos

+ related

Instagram Story

series

+ $25 Facebook

article boost

Everything from

Premium Package

with 20%

discount &

minimum 3-

article

requirement

Designed for

content series

Min investment:

$2,040

Articles can be syndicated to additional platforms for the following prices:

4 PACKAGES

STARTER PRO PREMIUM PLATINUM$ 3 0 0 . 0 0 $ 6 5 0 . 0 0 $ 8 5 0 . 0 0 A R T I C L E S E R I E S

A S K A B O U T P R I C E

To Richland Source: $200

To Ashland / Knox: $100

OUR TRAINED STAFF MEMBERS PROFESSIONALLY WRITE YOUR STORY THROUGH

THE LENS OF A CUSTOMER'S SUCCESS,RESULTING IN MORE REACH& AUDIENCE ENGAGEMENT.

N A T I V E C O N T E N T 8

ADVERTISING DOESN'T HAVE TO LOOK LIKE ADVERTISING

Reach a captive audience across North Central Ohio by partnering with Richland

Source, Ashland Source or Knox Pages in creative campaigns that give your brand

premium placement.

INSTAGRAM

FACEBOOKLIVE

FACEBOOKBRANDEDCONTENT

LIVE EVENT

CONTEST

SOCIAL VIDEO

N A T I V E C O N T E N T 9

Shot with MEVO cam

Professional mics

Perfect for

interviews, events,

business sneak peeks

Min. 3 posts

Direct-to-Facebook

"handshake posts"

that engage our

readers

Instagram Post +

Story

Drive awareness,

promote a product,

get attention

Partner with one of

our news orgs in a

contest or giveaway

Email data, brand

awareness, goodwill

Native content campaigns are a partnership. They must mutually benefit both Source

Media Properties and the advertiser. Source Media Properties reserves the right to reject

native advertising in order to preserve the integrity of its platforms

FACEBOOK LIVE

BRANDEDCONTENT

INSTAGRAMCONTENT

SOCIAL VIDEO

$ 1 5 0 . 0 0

RICHLAND SOURCE

Let's create the next

locally viral social

video!

Professionally shot &

produced

Facebook Live or

Post

Instagram Story

Min. 3 Live Tweets

1 Sponsored Story

We don't believe in

boxes! If you have an

idea, let's talk about

how we can partner in

a meaningful way.

KNOX PAGES ASHLAND SOURCE

OVER 22K FOLLOWERSOVER 10K FOLLOWERS OVER 6K FOLLOWERS

OVER 1K FOLLOWERSOVER 3K FOLLOWERS

OVER 4K FOLLOWERS

$ 5 0 0 . 0 0 $ 5 0 0 . 0 0 $ 1 , 0 0 0 . 0 0S T A R T S A TS T A R T S A TS T A R T S A T

LIVE EVENTCOVERAGE

2 0 % O F F F O R K N O X 2 0 % O F F F O R K N O X / A S

CONTESTS CUSTOM

?

$ 1 , 0 0 0 . 0 0S T A R T S A T

2 0 % O F F F O R K N O X / A S

$ 2 , 0 0 0 . 0 0S T A R T S A T

2 0 % O F F F O R K N O X / A S

WEBSITE CONTENT

Have an idea for a

native content series

on our news sites?

Let's chat.

S P O N S O R S H I P S 1 0

HIGH SCHOOL EVENTSReach community members, a concentration of women ages 35-44, and high school

students as well as their parents and grandparents.

HIGH SCHOOL SPORTSCommunity members, alumni, high school students as well as their

parents and grandparents.

PODCASTS

GET MAXIMUM EXPOSURE TO NICHE AUDIENCES

SPONSORSHIP START END COST REACH

Proms & Grads

Homecoming

Countdown to Christmas

SPONSORSHIP START END COST REACH

Richland Source

Knox Pages

SHOW COST

West Fourth & Goal

The Open Mic Podcast

Scarlet Source

Chalk Murder To Me

April

Sept.

Dec. 9

Oct.

Dec. 25

June RS and AS: $5,000

KP: $2,500

All platforms: $4,000 RS and AS: $3,500

KP: $1,000

RS, KP & AS: $1,500

2.8M Pageviews500K Pageviews

1M Pageviews150K Pageviews

15K views100K FB Reach

August July

1.6M Pageviews,500K Uniques

322K Pageviews,109K Uniques

August July

$150/mo

$150/mo

$150/mo

$150/mo

$650 per month/$8,000 per year

Ashland Source August July 500K Pageviews,100K Uniques



Strikethrough indicates

that a sponsorship is sold

for the year.


RICHLAND SOURCE SECTION SPONSORSHIPS

SPONSORSHIP COST PER MONTH EST. ANNUAL REACH AUDIENCE

Obits

Local Events(includes weekly newsletter)

$550 1M Pageviews

867K Uniques

Bereaved family membersand friends; community

members

$150 85K Pageviews

66K UniquesGeneral audience

ages 25-65

Weather(homepage rail, landing page header,

weekend forecast on Facebook)

Education

Property Transfers

190K Pageviews


ages 25-65

$100 396K Pageviews

224K UniquesParents, students,

community members

$35076K Pageviews

68K UniquesRealtors, homebuyers,

lenders

Life & Culture

Jobs (includes weekly newsletter)

$1,500 2.5M Pageviews

528K UniquesWomen ages 25 to 65

$100 16K Pageviews

13K Uniques

Job seekers, hiring managers

School Closings $350175K Pageviews

135K uniquesParents, students

$500

Branded section header and top in-article ad included unless otherwise stated.

12-month contract required.

Strikethrough indicates that a

sponsorship is sold for the year.

Open Source (homepage rail, landing page, in-article

note, social shares, question embeds)

Reach: 370,000 General audience

ages 25-65$500

History (homepage section, landing page,

2 Facebook videos)

$1,250 400K Pageviews

187K UniquesHistory enthusiasts


KNOX PAGES SECTION SPONSORSHIPS

SPONSORSHIP COST PER MONTH AUDIENCE

Obits

Local Events(includes weekly newsletter)

$100130K Pageviews

106K Uniques

Bereaved family membersand friends; community

members

$100 23K Pageviews


ages 25-65

Education

60K Pageviews


ages 25-65

$100 79K Pageviews


community members


24K UniquesParents, students

$250

Branded section header and top in-article ad included unless otherwise

stated. 12-month contract required.

Property Transfers $100 New Section! Realtors, homebuyers,lenders

Life $300500K Pageviews


ages 25-65

Open Source (homepage, landing page, in-article


Reach: 100,000General audience

ages 25-65$500




2 Facebook videos)

325K Pageviews

119K UniquesHistory enthusiasts$850

EST. ANNUAL REACH


ASHLAND SOURCE SECTION SPONSORSHIPSBranded section header and top in-article ad included unless otherwise

stated. 12-month contract required.

SPONSORSHIP COST PER MONTH EST. ANNUAL REACH AUDIENCE

Life $300426K Pageviews

92K UniquesWomen ages 25 to 65


17K UniquesParents, students

Education $150200K Pageviews


community members

Property Transfers $100 New Section! Realtors, homebuyers,lenders

SPONSORSHIP DESCRIPTION

Stock TickerThis block shows stocks from the NYSE

and how they're performing that day.

Poll of the Week

(4 per month)

This poll is a blank widget in which you can

ask fun questions or get audience research.

SPECIAL INTEREST SPONSORSHIPS FOR ALL SITES

17K Pageviews


ages 25-65$100

RS: $350

KP and AS: $100

COST PER MONTH

RS: $350

KP and AS: $100

Open Source (homepage, landing page, in-article


Reach: 100,000 General audience ages 25-65

$500




2 Facebook videos)

15K Pageviews

5K UniquesHistory enthusiasts$700

H O M E S O F T H E W E E K 1 4

SHOWCASE REAL ESTATE LISTINGS ON OUR NEWS SITESF e a t u r e a l i s t i n g o n R i c h l a n d S o u r c e ,

A s h l a n d S o u r c e a n d / o r K n o x P a g e s .

E a c h l i s t i n g i s p u b l i s h e d a s i t ' s

o w n a s s e t a n d i n c l u d e s :

T I T L E

L E A D I M A G E

D E S C R I P T I O N ( 3 0 0 W O R D S )

P H O T O G A L L E R Y ( 1 0 I M A G E S )

Beautiful 4 bedroom on 242 Main St.

300 word description

10 image photo gallery

< >

Feature up to 4 homes per week!

E a c h w e e k , t h e 4 l a t e s t l i s t i n g s

w i l l b e v i s i b l e o n :

A 3 - D A Y R U N I N T H E D A I L Y

A S P E C I A L S E C T I O N L A N D I N G P A G E :

R I C H L A N D S O U R C E . C O M / H O M E S _ O F _

T H E _ W E E K

T H E H O M E P A G E

H E A D L I N E S E M A I L

FEATURED

MORE STORIES

HOMES OF THE WEEK

Seasonal Pricing

T h e s t a r t o f t h e p u b l i s h i n g w e e k i s e v e r y F r i d a y . A s s e t s m u s t

b e s u b m i t t e d f o r e a c h w e e k ' s a s s e t ( s ) b y 5 p . m . o n

W e d n e s d a y . E a c h o f t h e a s s e t s w i l l g e t a 7 - d a y r u n b e f o r e

b e i n g r e p l a c e d .

$100 per week, per home

October - March

$200 per week, per home

April - September

P u b l i s h y o u r l i s t i n g b y c o m p l e t i n g t h e f o r m a t :

s o u r c e b r a n d s o l u t i o n s . c o m / h o m e s - o f - t h e - w e e k /

J O B S B O A R D 1 5

MAKE YOUR NEXT HIRE.Find your next employee(s) in Richland, Ashland and Knox Counties.

WE REACH JOB SEEKERS ON YOUR BEHALF!A Weekly Job Openings e-blast is sent to over 2,000 people.

Recent job postings are featured on in the Jobs section and on the homepages of

Richland Source, Ashland Source and Knox Pages.

The Daily Headlines e-newsletter contains a Jobs Board promotion.

Display ads are placed onnews site and guarantee

20K impressions.

$19930-DAY PREMIUM

JOB POSTING

$350$9930-DAY PREMIUM

JOB POSTING30-DAY PREMIUM

JOB POSTING+SOCIAL +SOCIAL

+DISPLAY

Social shares improve reach by 1,000s.Shared to Facebook & LinkedIn.

[email protected]

Purchase this package andplace premium ads year-round as openings arise.

$50010 $99 JOB

POSTINGS PERYEAR

NEW!

Social posts allow users toshare, tag and recommend

your position to friends.

Includes a photo,unlimited word count,

and homepage visibility.

Advertise your job on one or more sites:RichlandSource.com/jobs AshlandSource.com/jobs

KnoxPages.com/jobs

M E M B E R S H I P 1 6

CHANGEHAPPENSONESTORYAT ATIME.

Delivering worthwhile local news and

reporting is truly a community-wide effort.

It takes a dedicated staff and a loyal

readership working together to make it

happen. Our Members believe that

supporting independent local news means a

better community for all of us.

Our partners drive the success of our

membership program. Thanks to their

generosity, Richland Source members

receive a variety of discounts and exclusive

events, with even more to come. Below are

just a few of the vibrant local businesses

who have come alongside our newsroom to

create fantastic local experiences.

We believe that a newsroom that listens to its audience can create

real value and change through journalism.

HOW YOUCAN HELP

BECOME A MEMBER

BECOME A PARTNER

ASK ABOUT CORPORATE MEMBERSHIP

sourcemembers.com

S O U R C E B R A N D S O L U T I O N S 1 7

FACEBOOK ADS

NEED MORE?SOURCE BRAND SOLUTIONS, OUR IN-HOUSE MARKETINGAGENCY PROVIDES A VARIETY OFCUSTOM DIGITAL MARKETINGSOLUTIONS STRATEGICALLYDESIGNED TO PROPEL YOURBUSINESS FORWARD

LINKEDIN ADS

DIGITAL MARKETING CONSULTATION

DIGITAL MARKETING STRATEGY

SOCIAL MEDIA EXPERTISE

CONTENT CREATION

SOCIAL VIDEO

EMAIL MARKETING

WEB DEVELOPMENT

LANDING PAGE DESIGN

SEARCH ENGINE OPTIMIZATION (SEO)

COPYWRITING

"We love working with our

partners at Source Brand

Solutions. The team always

approaches our challenges

with an out of the box and

creative mindset, leading

us to solutions that make a

difference."

- Cody Albert, Marketing

Manager, OhioHealth

Mansfield and Shelby Hospitals

sourcebrandsolutions.com

2 0 1 9 m e d i a k i t...a d o p p o r t u n i t i e s in 2019 3 2 , 0 0 0 monthly users 7 0 2 , 0...

Documents